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Consumers in New Millennium: Attitudes towards Adoption of New Technologies in Purchasing Process 新千年的消费者:在购买过程中采用新技术的态度
Pub Date : 2016-01-01 DOI: 10.1515/stcb-2016-0007
Janka Kopaničová, Dagmar Klepochová
Abstract The use of new technologies has brought many changes into consumer behaviour, especially into purchasing process. The aim of the article is to uncover the attitudes of different generations towards usage of new technologies in purchasing process and determine if the diffusion of innovative purchasing process is significantly different among different generations. The article presents the results of authors´ research of usage of new technologies in purchasing process, as well as attitudes towards it, among different age groups - Generation X, Y, Z and seniors. Results of hybrid research carried out by semi-structured interviews with 551 respondents show, that there are significant generational differences in all three components of attitude towards online purchase, which can be - due to its characteristics- considered the most complex use of new technologies in purchasing process. Results prove that the diffusion of innovation in the purchasing process is significantly influenced by the age group. With age the number of Innovators significantly drops and the percentage of Laggards rises. The ratio of those adopting “early” and “late” significantly changes according to age group as well. Majority of younger respondents are accepting the new technologies into purchasing process early (Innovators, Early Adopters, Early Majority). Middle-aged consumers accept the innovations proportionally - copying the Roger´s curve. Among seniors, the majority is “late” (Late Majority and Laggards).
新技术的使用给消费者的行为,尤其是购买过程带来了许多变化。本文的目的是揭示不同世代对在采购过程中使用新技术的态度,并确定创新采购过程的扩散是否在不同世代之间显着不同。本文介绍了作者对新技术在购买过程中的使用情况的研究结果,以及不同年龄组——X一代、Y一代、Z一代和老年人对新技术的态度。对551名受访者进行的半结构化访谈的混合研究结果显示,在线购物态度的所有三个组成部分都存在显着的代际差异,由于其特点,在线购物可以被认为是购买过程中最复杂的新技术使用。结果表明,创新在购买过程中的扩散受到年龄层的显著影响。随着年龄的增长,创新者的数量显著下降,落后者的比例上升。采用“早”和“晚”的比例在不同年龄段也有显著变化。大多数年轻的受访者在购买过程中较早接受新技术(创新者,早期采用者,早期多数)。中年消费者按比例接受这些创新——模仿罗杰的曲线。在高年级学生中,大多数是“迟到的”(late majority and Laggards)。
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引用次数: 2
The Current View on Redistribution of Subsidies in the Agricultural Sector in Slovakia 目前对斯洛伐克农业部门补贴再分配的看法
Pub Date : 2016-01-01 DOI: 10.1515/stcb-2016-0043
Ivana Kravčáková Vozárová
Abstract The essential way of realization of the Common Agricultural Policy in EU is through the financial support. One of the basic ways of financial support are subsidies. The huge segment affecting the agricultural sector is necessary to define, describe or classify so that we can might it to best analyse and understand. The aim of this paper is to evaluate the development of agricultural subsidies granted per hectare of agricultural land in Slovakia in terms of territory. The difference between the individual regions was evaluated using one-way analysis of variance. This analysis confirmed the existence of statistically significant differences between the amounts of subsidies per hectare of agricultural land provided to agricultural entities in terms of individual regions. This fact shows that firms in regions with worse natural and climatic conditions achieved a higher amount of financial support than companies in regions where agricultural production has better conditions and a long-term tradition.
欧盟共同农业政策实现的根本途径是财政支持。财政支持的基本方式之一是补贴。有必要对影响农业部门的巨大部分进行定义、描述或分类,以便我们能够最好地分析和理解它。本文的目的是评估斯洛伐克按领土计算的每公顷农业用地的农业补贴发展情况。使用单因素方差分析评估各地区之间的差异。这一分析证实,就个别地区而言,提供给农业实体的每公顷农业用地的补贴数额在统计上存在显著差异。这一事实表明,在自然和气候条件较差的地区,公司比在农业生产条件较好和具有长期传统的地区的公司获得了更多的财政支持。
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引用次数: 0
The Comparative Study of Cultural Differences of Slovak Inbound Tourists: A Need of Innovations 斯洛伐克入境游客文化差异比较研究:创新的需要
Pub Date : 2016-01-01 DOI: 10.1515/stcb-2016-0037
Iveta Fodranová, Viera Kubičkova
Abstract The aim of this article was to identify the cause of the negative attitude of Slovak population towards visitors by comparing the differences in national cultures on six primary Hofstede’s dimensions: power distance, individualism, masculinity, uncertainty avoidance, long-term orientation and indulgence and provide comparison with Slovakia. The results revealed high score on power distance and masculinity. The high score of this two dimensions′ correlates with elements of expressions of superiority and negatively affects not only the way of communication between people from the same cultural and linguistic group, but also with individuals that come from a different cultural environment. Based on these results, it is necessary to develop a smarter marketing approach - strive for innovation and unique marketing activities for a more efficient communication.
本文的目的是通过比较民族文化在Hofstede的六个主要维度上的差异:权力距离、个人主义、男子气概、不确定性规避、长期取向和放纵,来确定斯洛伐克人口对游客消极态度的原因,并与斯洛伐克进行比较。结果显示,在权力距离和男子气概方面得分较高。这两个维度的高分与优越感表达要素相关,不仅对同一文化和语言群体的人之间的交流方式产生负面影响,而且对来自不同文化环境的个体的交流方式也产生负面影响。基于这些结果,有必要制定更明智的营销方法-努力创新和独特的营销活动,以实现更有效的沟通。
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引用次数: 0
The Improvement of HR-management as a Factor of Increasing of Companies’ Competitiveness in the Labour Market 人力资源管理的改善是提高企业劳动力市场竞争力的一个因素
Pub Date : 2015-09-01 DOI: 10.1515/stcb-2015-0033
Kateryna Buyar
Abstract In my article were researched market economy mechanisms for increasing the competitiveness of companies in the labour market. The paper target was to prove the need to use economic and administrative mechanisms to improve a level of competitiveness of the company in the labour market. Such researches become more important today, because after my empirical analyse of literature I can only conclude that not a lot of researchers studied in this field of science and the most theories suggest that only employees must be competitive on the labour market. But as a result of my research I can deny this one-sided view and can confirm that nowadays not just employees, but also employers compete with each other in the labour market. So, successful organizations must pay big attention to the processes of HR-management, which must be improved. But not enough attention is paid to the system of management and its impact on workers. It is important to form close links between existing system management with inherent for company effective economic management mechanisms in the companies with the level of competitiveness of the company in the labour market. So the results of my research showed that companies must develop economic and administrative mechanisms to improve their competitiveness in the labour market. These mechanisms are a set of applied styles and methods of management that have a direct impact on the loyalty of workers and consequently, enhance its competitiveness both inside the company and in external labour markets. So I can conclude that the paper target was achieved.
本文主要研究了市场经济机制对提高企业在劳动力市场竞争力的作用。文件的目标是证明需要使用经济和行政机制来提高公司在劳动力市场上的竞争力水平。这样的研究在今天变得更加重要,因为在我对文献进行实证分析之后,我只能得出这样的结论:在这一科学领域进行研究的研究人员并不多,而且大多数理论都表明,只有雇员才能在劳动力市场上具有竞争力。但根据我的研究,我可以否认这种片面的观点,并可以证实,如今不仅雇员,雇主也在劳动力市场上相互竞争。因此,成功的组织必须高度重视人力资源管理的流程,必须加以改进。但是对管理制度及其对工人的影响却没有给予足够的重视。重要的是要在现有的制度管理与公司固有的有效的经济管理机制之间形成紧密的联系,使公司在劳动力市场上具有竞争力的水平。因此,我的研究结果表明,企业必须发展经济和行政机制,以提高其在劳动力市场上的竞争力。这些机制是一套适用的管理风格和方法,对工人的忠诚度有直接的影响,因此,提高其在公司内部和外部劳动力市场的竞争力。所以我可以得出结论,论文目标已经实现。
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引用次数: 0
Theoretical and Legal Reflections on Securities Dispositions 证券处置的理论与法律思考
Pub Date : 2015-09-01 DOI: 10.1515/stcb-2015-0034
D. Holub, Ildikó Némethová
Abstract Decreasing the number of materialised securities for the benefit of electronic securities has led to distinctions between commercial and legal opinions on securities transactions. Contemporary financial markets only trade electronic securities held in securities accounts. Securities law enhances adjustments to economic realities and not to legal principles. Discrepancies between economic realities and securities regulation should be resolved in order to find a balance between successfully functioning transactions of electronic securities and legal schemes which are based on transfers of physically existing assets, which include securities, as a result of the theory of incorporations, in certain legal regulations. This article is a theoretical and legal reflection on selected issues connected with the transfer of securities with reference to discrepancies between economic realities and legal regulations.
为了电子证券的利益而减少实物证券的数量导致了对证券交易的商业和法律意见的分歧。当代金融市场只交易证券账户中持有的电子证券。证券法加强了对经济现实的调整,而不是对法律原则的调整。应解决经济现实与证券监管之间的差异,以便在电子证券的成功运作交易和基于某些法律法规中实体现有资产(其中包括由于公司理论而产生的证券)转让的法律计划之间找到平衡。本文结合经济现实与法律规定之间的差异,对证券转让相关的若干问题进行了理论和法律反思。
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引用次数: 0
Crisis communication on Facebook Facebook上的危机沟通
Pub Date : 2015-06-01 DOI: 10.1515/stcb-2015-0010
Václav Stríteský, Adriana Stránská, P. Drábik
Abstract The aim of this paper is to present the issue of crisis communication under the newly created conditions of social media and evaluate the importance of social network site Facebook for crisis communication on the Czech market. The paper presents findings from a survey of Czech Facebook users. It examines the consumer complaining behaviour in the context of social media that can serve as a new platform to voice customer negative experiences. Differences between customers using traditional communications channels and those using social media platforms are identified and discussed.
本文的目的是提出在新创造的社交媒体条件下的危机传播问题,并评估社交网站Facebook对捷克市场危机传播的重要性。这篇论文展示了一项对捷克Facebook用户的调查结果。它研究了消费者在社交媒体背景下的投诉行为,社交媒体可以作为表达客户负面体验的新平台。识别并讨论了使用传统沟通渠道的客户与使用社交媒体平台的客户之间的差异。
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引用次数: 8
The Economics of Happiness: Future or Reality in Russia? 幸福经济学:俄罗斯的未来还是现实?
Pub Date : 2015-06-01 DOI: 10.1515/stcb-2015-0025
M. Yashina
Abstract The scientific paper, which was processed by the author, deals with the issue of urban environment and conditions in which residents feel themselves in this environment more secure, successful and, of course, happy. The article presents a comparative analysis of the Singapore experience in improving the urban environment, which at one time allowed this small Asian country to take a leading position in the world economy. Author believes that the economics of happiness is the economy of the future. Happy people are able to improve their KPI, to work more efficiently; they become more competitive, and, consequently, the country improves its competitiveness. The article deals with different approaches to evaluate the happiness and well-being of residents from different countries and provides examples of projects aimed to improve the happiness of the inhabitants of the cities.
这篇科学论文是由作者处理的,涉及城市环境问题以及居民在这种环境中感到自己更安全,更成功,当然还有更快乐的条件。这篇文章对新加坡在改善城市环境方面的经验进行了比较分析,这些经验一度使这个亚洲小国在世界经济中处于领先地位。作者认为,幸福经济学是未来的经济学。快乐的人能够提高他们的KPI,更有效地工作;他们变得更有竞争力,因此,国家提高了竞争力。本文讨论了不同的方法来评估来自不同国家的居民的幸福和福祉,并提供了旨在提高城市居民幸福的项目的例子。
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引用次数: 3
International Trade in Conflict Minerals: Solutions for the EU Regulatory Framework 冲突矿产的国际贸易:欧盟监管框架的解决方案
Pub Date : 2015-02-25 DOI: 10.2478/stcb-2014-0059
Z. Silná, Z. Kittová
Abstract International trade in minerals, particularly tin, tungsten, wolfram, and gold, from conflict- affected or high-risk areas can have significant implications on intensifying and perpetuating the conflicts. It occurs that illegal mines are run by armed groups. As a result, minerals acquired from such sources provide financial means to armed movements and support the conflict. In this respect, several international and national regulatory frameworks for responsible sourcing have been established. The most important international initiative is the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas, which provides importers with voluntary guidelines for responsible sourcing policy. In addition, the US passed the Dodd-Frank Wall Street Reform and Consumer Protection Act in 2010. Section 1502 of the Dodd-Frank Act lays down the rules for responsible sourcing that are compulsory for any company listed on the US stock exchanges. Following to these initiatives and further public consultations, the European Commission and the European External Action Service introduced a proposal for a comprehensive EU policy focused on responsible sourcing of conflict minerals. The package consists of a legislative proposal laying down rules for self-certification of responsible importers, as well as of additional measures providing for support for SMEs and incentives for importers of conflict materials. The aim of this paper is to analyse the legislative proposal and discuss its possible implications given the fact that the EU legislation should be compatible with standing frameworks.
来自受冲突影响或高风险地区的矿物,特别是锡、钨、钨和金的国际贸易可能对冲突的加剧和延续产生重大影响。武装团体经营非法矿山的情况时有发生。因此,从这些来源获得的矿物为武装运动提供了财政手段并支持了冲突。在这方面,已经建立了若干负责任采购的国际和国家管理框架。最重要的国际倡议是经合组织关于受冲突影响和高风险地区矿产负责任供应链的尽职调查指南,该指南为进口商提供了负责任采购政策的自愿指导方针。此外,美国在2010年通过了《多德-弗兰克华尔街改革与消费者保护法案》。《多德-弗兰克法案》(Dodd-Frank Act)第1502条规定了负责任采购的规则,这对任何在美国证交所上市的公司都是强制性的。在这些倡议和进一步的公众协商之后,欧洲委员会和欧洲对外行动处提出了一项关于欧盟全面政策的建议,重点是负责任地采购冲突矿物。一揽子措施包括一项立法建议,规定负责任的进口商自行核证的规则,以及为中小企业提供支助和鼓励冲突物资进口商的额外措施。本文的目的是分析立法建议,并讨论其可能的影响,因为欧盟立法应该与常设框架兼容。
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引用次数: 1
The Identification of Innovative Research Methods and Techniques Utilized in Marketing Research in the Digital Era 数字时代营销研究中创新研究方法和技术的识别
Pub Date : 2015-01-01 DOI: 10.1515/stcb-2015-0013
Stefan Zak
Abstract The current technological advancement and the mass utilization of information and communication technology create a milestone in the way marketing research is conducted. The presented scientific contribution focuses on the identification of innovative research methods and techniques, which have the highest degree of applicability in the process of marketing research in the near future. The aim of this paper is also to predict the changes that are going to affect the development of marketing research in the near future, based on an analysis of the current status in comparison with the results of an own scientific study.
当前的技术进步和信息通信技术的大量使用,为市场营销研究的进行方式创造了一个里程碑。所提出的科学贡献侧重于识别创新的研究方法和技术,这些方法和技术在不久的将来的营销研究过程中具有最高程度的适用性。本文的目的也是预测在不久的将来会影响营销研究发展的变化,基于对现状的分析,并与自己的科学研究结果进行比较。
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引用次数: 7
Effective Usage of Implementing ICT in Small- and Mediumsized Enterprises1 中小企业实施信息通信技术的有效利用1
Pub Date : 2015-01-01 DOI: 10.1515/stcb-2015-0051
Miroslav Hušek
The goal of this scientific paper is to investigate specifications of SME in ICT implementation and to identify processes in smalland medium-sized enterprises with concentration on their ICT departments according to the used methodologies. To narrow down the feasibility of using information and communication technologies in SME and to define how the process documentation can help these companies to properly select and subsequently effectively implement ICT.
这篇科学论文的目标是调查中小企业在ICT实施中的规范,并根据所使用的方法确定专注于其ICT部门的中小型企业的流程。缩小中小企使用资讯及通讯科技的可行性,并界定流程文件如何协助这些公司正确选择及其后有效实施资讯及通讯科技。
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引用次数: 2
期刊
Studia Commercialia Bratislavensia
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