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Chatbots in Museums: Is Visitor Experience Measured? 博物馆里的聊天机器人:游客体验被衡量了吗?
Pub Date : 2022-12-01 DOI: 10.2478/cjot-2022-0002
Kamila Stekerová
Abstract Chatbots are rapidly growing application area of conversational artificial intelligence. The aim of the paper is to explore the evaluation of user experience with chatbot applications in museums and galleries. Introduction to principles of chatbots, their creation and testing is provided. Methods of user experience evaluation are explained and the indicators that can be used to assess user experience with chatbots are listed. History and classification of museum chatbots is briefly summarized. A systematic review according to the PRISMA methodology was conducted to map the latest trends in museum chatbots’ development and namely to answer two research questions: (1) What chatbots have been developed for the needs of museums and galleries? and (2) Was the visitor experience with these chatbots evaluated? The research gap in measuring visitor experience with chatbots was identified.
摘要聊天机器人是会话式人工智能快速发展的应用领域。本文的目的是探索在博物馆和画廊中使用聊天机器人应用程序的用户体验评估。介绍了聊天机器人的原理、它们的创建和测试。解释了用户体验评价的方法,并列出了可以用来评价聊天机器人用户体验的指标。简要总结了博物馆聊天机器人的发展历史和分类。根据PRISMA方法进行了系统回顾,以绘制博物馆聊天机器人发展的最新趋势,即回答两个研究问题:(1)为了满足博物馆和画廊的需求,开发了哪些聊天机器人?(2)是否评估了这些聊天机器人的访客体验?通过聊天机器人衡量游客体验的研究差距得到了确认。
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引用次数: 0
The Identity of Destination or Why We Need New UNESCO Sites in the Czech Republic for Development of Tourism 目的地的身份或为什么我们需要新的联合国教科文组织遗产在捷克共和国的旅游发展
Pub Date : 2022-12-01 DOI: 10.2478/cjot-2022-0006
Nora Dolanská
Abstract The Czech Republic now has 16 monuments of cultural and natural heritage on the UNESCO list; given the size of the country, it is one of the best concentrations in the world. Newly nominated monuments in the Czech Republic contribute significantly to the development of local tourism, particularly in inbound tourism. Thus, they attract a culturally oriented clientele with a sufficient view and interest in historical monuments. The quality framework of the destination is predetermined by their identity.
捷克目前有16处文化和自然遗产被联合国教科文组织列入世界遗产名录;考虑到这个国家的面积,它是世界上最好的集中地之一。捷克共和国新提名的古迹对当地旅游业,特别是入境旅游业的发展作出了重大贡献。因此,他们吸引了文化导向的客户,对历史古迹有足够的看法和兴趣。目的地的质量框架是由他们的身份决定的。
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引用次数: 0
Entry Strategies and the Potential of International Travel Market: Perceptions and Practices of Macedonian Travel Agencies 进入战略和国际旅游市场的潜力:马其顿旅行社的看法和做法
Pub Date : 2022-12-01 DOI: 10.2478/cjot-2022-0004
Snezhana Hristova, Krum Efremov, Klaudija Filipova
Abstract Having in mind that the tourism industry has been seen as highly complex and competitive, which is driven also by the rapid change in technology, the paper examines the perceptions and practices of Macedonian travel agencies that have intentions to boost their international exposure and find new strategies to perform. Data were collected from 96 employees’ responses to identify external macro and competitive environment factors as well as to further investigate of the patterns and perceptions regarding their international strategy practices. Two considerations are taken into the discussion. What travel agencies might do in view of changes in the global environment and in view of its abilities and what entry mode is most suitable. Hence, the findings from the paper support the notion for greater internationalization and for encouraging travel agencies to establish new strategic alliances. Also, it can provide relevant and useful information for the policy makers which can be used for improving the overall tourism country internationalization efforts.
考虑到旅游业一直被视为高度复杂和竞争,这也是由技术的快速变化所驱动的,本文研究了马其顿旅行社的观念和做法,这些旅行社有意提高其国际曝光率并寻找新的策略来执行。从96名员工的回复中收集数据,以确定外部宏观和竞争环境因素,并进一步调查其国际战略实践的模式和看法。讨论中考虑了两个因素。鉴于全球环境的变化和旅行社的能力,旅行社可以做什么,什么样的进入模式是最合适的。因此,本文的研究结果支持进一步国际化和鼓励旅行社建立新的战略联盟的观点。此外,它可以为决策者提供相关和有用的信息,可用于提高旅游国家的整体国际化努力。
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引用次数: 0
Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment COVID-19大流行对酒店战略的影响:介绍性评估
Pub Date : 2022-12-01 DOI: 10.2478/cjot-2022-0001
Andrea Králiková, K. Ryglová, Silvie Zámečník
Abstract The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of the hardest hit sectors of tourism, resulting in unprecedented versatility of lodging establishments. This paper examines the impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the socio-demographic aspect of domestic demand in the Czech Republic. The gender of guests was found to have a strong impact on various safety requirements, such as maintaining a safe distance, reduced hotel capacity, or provided disinfection. In addition, women rated all COVID-19 measures higher than men. Other socio-demographic aspects, such as age and education, also have an impact on safety requirements. Consequently, the research findings can help develop new hotel strategies that keep the guest experience and profit optimization in mind.
新冠肺炎大流行导致全球几乎“零旅游”,并在一段时间内产生了不可预见的后果。酒店业是旅游业中受打击最严重的部门之一,导致住宿场所前所未有的多样化。本文探讨了COVID-19大流行对酒店业的影响,主要关注捷克共和国国内需求的社会人口方面。研究发现,客人的性别对各种安全要求有很大影响,例如保持安全距离、减少酒店容量或提供消毒。此外,女性对所有COVID-19措施的评价都高于男性。其他社会人口方面,如年龄和教育,也对安全要求产生影响。因此,研究结果可以帮助制定新的酒店战略,保持客人体验和利润优化。
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引用次数: 0
Future tourism development based on the knowledge of preferential choice of HSR 基于高铁优先选择知识的未来旅游发展
Pub Date : 2022-12-01 DOI: 10.2478/cjot-2022-0003
Andrea Holešinská, Eliška Holubová, Marián Čomor
Abstract The paper contributes to the extensive knowledge on the impacts of high-speed transport systems on transport-related human behaviour. The paper presents the case of the Czech Republic – a small transit country in Central Europe where the government plans to build high-speed transport systems to improve transport connectivity within Europe. This step will certainly be met with a response. So, the aim of the paper is to find out how high-speed rail (HSR) influences tourism development in the Czech Republic. Therefore, the paper focuses on behaviour of travellers and analyses its intention to switch from a certain mode of transport to HSR. In order to predict future tourism development, determinants of transport mode choice are analysed and tested to learn more about travellers’ preferences and their potential change in their behaviour. The findings reveal that HSR would stimulate international tourism and for certain circumstances it would help to recover MICE tourism.
本文对高速交通系统对交通相关人类行为的影响提供了广泛的知识。本文介绍了捷克共和国的案例。捷克共和国是中欧的一个小型过境国,该国政府计划建设高速运输系统,以改善欧洲内部的交通连通性。这一步骤肯定会得到回应。因此,本文的目的是找出高速铁路(HSR)如何影响捷克共和国的旅游发展。因此,本文将重点研究旅客的行为,并分析其从某种交通方式转向高铁的意图。为了预测未来的旅游发展,我们分析和测试了交通方式选择的决定因素,以了解更多关于旅行者的偏好和他们行为的潜在变化。研究结果表明,高铁将刺激国际旅游,并在一定情况下有助于恢复会展旅游。
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引用次数: 1
Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic 医疗游客满意度与决策因素——以捷克为例
Pub Date : 2022-12-01 DOI: 10.2478/cjot-2022-0005
Monika Hilšerová
Abstract Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This research aims to analyse and evaluate the experience of medical tourists and find out what is important and what influences them in choosing a destination where they will undergo the selected procedure. Based on qualitative research, which was conducted in the form of interviews with medical tourists who underwent medical intervention in the Czech Republic, the problems faced by medical tourists, and factors influencing their decision-making processes were identified. Finally, suggestions for improvement were found. The research focused on the areas of communication, behaviour, decision-making processes, and factors that lead to patient satisfaction. The results are important not only for the healthcare facilities themselves but also for the creation of an adequate marketing strategy, as it was found that the most important tool in the decision-making process is the word of mouth. It was found that medical tourists choose the country mostly based on the recommendation of family or friends, mostly those who have already undergone medical treatment in that country. Therefore, it is important that patients leave satisfied so that they can continue to recommend going for treatment abroad or particularly in the Czech Republic.
医疗旅游在捷克是一个比较新的现象,到目前为止,还没有在这方面进行研究来收集相关数据。本研究旨在分析和评估医疗游客的经验,并找出什么是重要的,是什么影响他们在选择一个目的地,他们将接受选定的程序。通过对在捷克共和国接受医疗干预的医疗游客进行访谈的定性研究,确定了医疗游客面临的问题以及影响其决策过程的因素。最后,提出了改进建议。研究的重点是沟通、行为、决策过程和导致患者满意度的因素。研究结果不仅对医疗机构本身很重要,而且对制定适当的营销策略也很重要,因为研究发现,决策过程中最重要的工具是口碑。调查发现,医疗游客大多是根据家人或朋友的推荐来选择这个国家的,大多数是那些已经在那个国家接受过治疗的人。因此,重要的是让患者满意地离开,这样他们就可以继续建议去国外,特别是在捷克共和国接受治疗。
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引用次数: 0
Health Precautions While Traveling after Covid-19 Covid-19后旅行时的健康注意事项
Pub Date : 2021-10-18 DOI: 10.5281/zenodo.5550822
T. Sharon, S. Shahrabani
Purpose: The tourism industry needs to identify potential tourists' planned behavior after COVID-19 and prepare accordingly. This study was conducted in Israel during the initial outbreak of COVID-19. This research focused on different types of precautionary measures used by the tourists and how perceived risk of getting sick with COVID-19 while traveling abroad as well as risk perceptions and attitudes about travel abroad might affect tourists’ intentions to adopt precautionary measures when planning future travel abroad. Methods: This research is based on an online survey questionnaire distributed during March 2020 among four hundred and six Israeli participants. Results: The analytical model show that people’s with higher levels of attitudes toward traveling abroad and those that prefer to avoid destinations with higher levels of attitudes toward traveling abroad and those that prefer to avoid travel to destinations with various risks had higher intentions to take precautionary measures while traveling abroad. Implications: The results of the current research can assist the tourism industry understand what precautionary measures are important to potential travellers and what health safety assurances the industry must provide to facilitate its recovery in the near future.
目的:旅游业需要识别潜在游客在新冠肺炎后的计划行为,并做好相应准备。这项研究是在COVID-19最初爆发期间在以色列进行的。本研究的重点是游客采取的不同类型的预防措施,以及在国外旅行时感染COVID-19的风险感知以及对出国旅行的风险认知和态度如何影响游客在计划未来出国旅行时采取预防措施的意愿。方法:本研究基于2020年3月在460名以色列参与者中分发的在线调查问卷。结果:分析模型显示,出境旅游态度水平较高的人群和偏好避开目的地的人群,出境旅游态度水平较高的人群和偏好避开各种风险目的地的人群在出境旅游时采取预防措施的意愿更高。影响:目前的研究结果可以帮助旅游业了解哪些预防措施对潜在的游客是重要的,以及该行业必须提供哪些健康安全保证,以促进其在不久的将来的恢复。
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引用次数: 2
Shaping Digitalization Among German Tourism Service Providers: Processes and Implications 在德国旅游服务提供商中塑造数字化:过程和影响
Pub Date : 2021-10-18 DOI: 10.5281/ZENODO.5548393
Hannes Thees, Elina Störmann, F. Thiele, Natalie Olbrich
Purpose: This study addresses the digital transformation in tourism, accelerated due to the COVID-19 pandemic. By linking the front- and backstage activities, a model of the tourism value system is sketched with the aim to assist the shift toward digital value creation in the case of the German tourism sector by asking, What are the challenges for the digital transformation of tourism service providers, and how can it be promoted along with the tourism value system? Methods: Recognizing the processual challenges of digitalization, this contribution builds upon a mixed-methods approach. First, a quantitative online survey (n = 372) was conducted by the German Competence Center for Tourism at the beginning of the COVID-19 pandemic. The results were discussed in a workshop with 40 experts from the tourism industry in September 2020, where the COVID-19 pandemic was referred to. Results: The focus of tourism service providers is predominantly the digitalization of guest communication, whereas corporate strategies on digitalization are widely not available. Key findings of the survey indicate that competitiveness in digitalization will depend on the appropriate infrastructure, clear strategies, and organizational integration. Implications: The study affirms the increased speed of digital transformation against the backdrop of the COVID-19 pandemic and reveals the need for greater focus on internal processes. In addition, an orchestrated linking of the service providers in a digital ecosystem that is supported by national efforts is proposed.
目的:本研究探讨了因COVID-19大流行而加速的旅游业数字化转型。通过将前台和后台活动联系起来,勾勒出一个旅游价值体系模型,以德国旅游部门为例,通过提出以下问题,帮助向数字化价值创造转变:旅游服务提供商的数字化转型面临哪些挑战,如何与旅游价值体系一起促进数字化转型?方法:认识到数字化过程中的挑战,这一贡献建立在混合方法的基础上。首先,在COVID-19大流行开始时,德国旅游能力中心进行了一项定量在线调查(n = 372)。2020年9月,来自旅游业的40名专家在研讨会上讨论了这些结果,会上提到了COVID-19大流行。结果:旅游服务提供商的重点主要是客户沟通的数字化,而企业的数字化战略却普遍缺乏。调查的主要结果表明,数字化的竞争力将取决于适当的基础设施、明确的战略和组织整合。影响:该研究证实,在2019冠状病毒病大流行的背景下,数字化转型的速度加快,并揭示了更加关注内部流程的必要性。此外,还提出了由国家努力支持的数字生态系统中服务提供商的协调联系。
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引用次数: 6
The Community Partnership Program BUMDES Catu Graha Mandiri in Gumbrih Tourism Village, Pekutatan, Jembrana, Bali
Pub Date : 2021-05-21 DOI: 10.28932/JICE.V1I2.3525
I. Junaedi, Gerson Feoh, I Gusti Bagus Rai Utama
The partnership program between Dhyana Pura University and Catu Graha Mandiri BUMDES was applied by socialization activity, management training, mentoring, and evaluation. The program used a business management indicator that aims to improve the knowledge and skills of the Catu Graha Mandiri BUMDES community business group members. The partnership programs were measured by Pre-Test and Post-Test Method so that the effectiveness and output of the program can be measured accurately. The program offered the solution in terms of providing assistance and training on the use of appropriate technology in increasing the quantity and quality of production of BUMDES Catu Graha Mandiri Gumbrih Village, as well as making financial reports, providing assistance and training on management, education on ethics and consumer behavior, and training product marketing using social media. The results of this partnership program have been able to improve the services of BUMDES Catu Graha Mandiri Gumbrih to consumers and be able to make financial reports accurately. The sales turnover of partners BUMDES has also increased and developed so that job opportunities are open to the community as well as the addition of new entrepreneurs in Gumbrih Village. The increase in human resources in the application of professional management has also increased, an increase in business production has also occurred, marketing has also increased and financial reports can also be done regularly, and promotions on social media have increased so that the sales turnover of BUMDES partners Catu Graha Mandiri Desa Gumbrih more increasing.
禅那普拉大学和Catu Graha Mandiri BUMDES之间的合作项目通过社会化活动、管理培训、指导和评估来实施。该项目采用了一项商业管理指标,旨在提高Catu Graha Mandiri BUMDES社区商业团体成员的知识和技能。采用“前测法”和“后测法”对合作项目进行了评估,从而准确地评估了合作项目的有效性和产出。该项目提供的解决方案包括提供援助和培训,帮助他们使用适当的技术来提高BUMDES Catu Graha Mandiri Gumbrih村的产量和质量,以及制作财务报告,提供管理方面的援助和培训,道德和消费者行为教育,以及利用社交媒体培训产品营销。这一合作项目的成果已经能够改善BUMDES Catu Graha Mandiri Gumbrih对消费者的服务,并能够准确地制作财务报告。合作伙伴BUMDES的销售额也有所增加和发展,从而为社区提供了就业机会,并为Gumbrih村增加了新的企业家。人力资源在专业管理应用方面的增加也有所增加,业务产量也有所增加,市场营销也有所增加,财务报告也可以定期做,社交媒体上的促销活动也有所增加,使得BUMDES合作伙伴Catu Graha Mandiri Desa Gumbrih的销售营业额更加增加。
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引用次数: 0
Possibilities of Sustainable Mobility and Tourism Management in Large Environmentally Sensitive Areas in the Czech Republic 捷克共和国大型环境敏感地区可持续流动和旅游管理的可能性
Pub Date : 2020-12-01 DOI: 10.2478/cjot-2020-0005
Radek Timoftej, H. Foltýnová
Abstract Growing tourism in environmentally protected areas brings pressure not only on nature and ecosystems, but also on their management. This paper focuses on main conflicts connected with transport and mobility of tourists and environment protection in these areas, and tools to solve the identified problems. The research is based on data obtained from structured interviews with representatives of administrations of 26 PLAs (protected landscape areas) and 4 NPs (national parks) in the Czech Republic. Another 45 key stakeholders were interviewed in three case study areas (PLA Jizerské hory, PLA Moravský kras, and NP České Švýcarsko together with PLA Labské pískovce). Our results indicate that sustainable mobility of visitors and sustainable tourism have a high potential, but that a system supporting relevant economic activities, together with good information and promotion, should be created. The paper also suggests mobility plans for these areas as a promising strategic tool.
生态保护区旅游业的发展不仅给自然和生态系统带来了压力,也给管理带来了压力。本文重点分析了这些地区与游客交通出行和环境保护相关的主要冲突,以及解决这些问题的工具。该研究基于对捷克共和国26个景观保护区(PLAs)和4个国家公园(NPs)管理部门代表的结构化访谈。另外45个主要利益相关者在三个案例研究领域(PLA jizersk hory、PLA Moravský kras和NP České Švýcarsko以及PLA labsk pískovce)接受了采访。我们的研究结果表明,游客的可持续流动和可持续旅游具有很大的潜力,但需要建立一个支持相关经济活动的系统,以及良好的信息和宣传。本文还建议将这些地区的交通规划作为一种有前景的战略工具。
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引用次数: 1
期刊
Czech Journal of Tourism Journal of Masaryk University
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