Pub Date : 2019-12-25DOI: 10.21002/amj.v11i2.12923
B. Setiawan, A. Afiff, Ignatius Heruwasto
Manuscript type: Research Article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription of responsibility significantly form a personal norm as a core factor of the norm activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm, successfully forming both intention and actual behavior in the context of sorting out waste. In the downstream stage of consumer behavior, it will lead to becoming pro-environmental consumer behavior based on altruistic values . Theoretical Contribution/Originality: Personal norm is proven to be activated by awareness of consequences and ascription of responsibility. Active personal norm will lead to affect behavior, with or without being preceded by intention. Practitioner/Policy Implication: Social marketers can encourage consumers to behave pro-environmentally by activating the personal norm from their target audience first. Research limitation/Implications: This study was conducted in a cross-sectional period. Therefore, future studies will be more robust if the actual behavior is measured in a longitudinal period.
{"title":"PERSONAL NORM AND PRO-ENVIRONMENTAL CONSUMER BEHAVIOR: AN APPLICATION OF NORM ACTIVATION THEORY","authors":"B. Setiawan, A. Afiff, Ignatius Heruwasto","doi":"10.21002/amj.v11i2.12923","DOIUrl":"https://doi.org/10.21002/amj.v11i2.12923","url":null,"abstract":"Manuscript type: Research Article Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription of responsibility significantly form a personal norm as a core factor of the norm activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm, successfully forming both intention and actual behavior in the context of sorting out waste. In the downstream stage of consumer behavior, it will lead to becoming pro-environmental consumer behavior based on altruistic values . Theoretical Contribution/Originality: Personal norm is proven to be activated by awareness of consequences and ascription of responsibility. Active personal norm will lead to affect behavior, with or without being preceded by intention. Practitioner/Policy Implication: Social marketers can encourage consumers to behave pro-environmentally by activating the personal norm from their target audience first. Research limitation/Implications: This study was conducted in a cross-sectional period. Therefore, future studies will be more robust if the actual behavior is measured in a longitudinal period.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47124083","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-25DOI: 10.21002/amj.v11i2.12924
Alma Roosnelia Putri
Manuscript type: Research Article Research Aims: The research aims to fill in the gap in the existing literature on the usage intention of online grocery shopping in Indonesia. Further, the study intends to examine the influence of perceived usefulness and perceived ease of use to intention to use. Design/methodology/approach: The study was performed on 217 millennial respondents in the are of Jakarta and Greater Jakarta. Further, data results were analyzed using Structural Modelling Equation (SEM), specifically Partial Least Squared method with Smart PLS 3.2.8 software. Research Findings: Further, the research found that enjoyment is the predictor to perceived ease of use; while insignificant to perceived usefulness. E-WOM, perceived web quality and perceived ease of use are key predictors to perceived usefulness; while subjective norm, visibility, perceived risk, and trust are not the influencing factors. E-WOM and perceived web quality are predictors to trust; while trust is not significantly related to perceived usefulness. Moreover perceived ease of use and perceived usefulness to have an influence on the intention to use online grocery service. Theoretical Contribution/Originality: Numerous previous studies had indicated factors of subjective norm, perceived enjoyment, visibility, perceived risk (Driediger and Bhatiasevi, 2019) and trust (Alalwan et. al, 2015) as factors that influence consumers’ acceptance in terms of perceived usefulness and perceived ease of use. In relation with trust, perceived web quality and e-WOM (Al-debei. et. al, 2015) was found to increase the perception of trust that lead to perceived usefulness of online shopping. Practitioner/Policy Implication: Due to differences in the cultural, social, and demographic background of users, results are inapplicable to subjects in other countries. Further, online shopping platforms have various different business models and therefore results cannot be generalized into one. Research limitation/Implications: Explore the ground standard model and characteristics of various online grocery retailers.
{"title":"ANTECEDENTS OF MILLENNIALS’ SERVICE USAGE INTENTION: ONLINE GROCERY SERVICE IN INDONESIA","authors":"Alma Roosnelia Putri","doi":"10.21002/amj.v11i2.12924","DOIUrl":"https://doi.org/10.21002/amj.v11i2.12924","url":null,"abstract":"Manuscript type: Research Article Research Aims: The research aims to fill in the gap in the existing literature on the usage intention of online grocery shopping in Indonesia. Further, the study intends to examine the influence of perceived usefulness and perceived ease of use to intention to use. Design/methodology/approach: The study was performed on 217 millennial respondents in the are of Jakarta and Greater Jakarta. Further, data results were analyzed using Structural Modelling Equation (SEM), specifically Partial Least Squared method with Smart PLS 3.2.8 software. Research Findings: Further, the research found that enjoyment is the predictor to perceived ease of use; while insignificant to perceived usefulness. E-WOM, perceived web quality and perceived ease of use are key predictors to perceived usefulness; while subjective norm, visibility, perceived risk, and trust are not the influencing factors. E-WOM and perceived web quality are predictors to trust; while trust is not significantly related to perceived usefulness. Moreover perceived ease of use and perceived usefulness to have an influence on the intention to use online grocery service. Theoretical Contribution/Originality: Numerous previous studies had indicated factors of subjective norm, perceived enjoyment, visibility, perceived risk (Driediger and Bhatiasevi, 2019) and trust (Alalwan et. al, 2015) as factors that influence consumers’ acceptance in terms of perceived usefulness and perceived ease of use. In relation with trust, perceived web quality and e-WOM (Al-debei. et. al, 2015) was found to increase the perception of trust that lead to perceived usefulness of online shopping. Practitioner/Policy Implication: Due to differences in the cultural, social, and demographic background of users, results are inapplicable to subjects in other countries. Further, online shopping platforms have various different business models and therefore results cannot be generalized into one. Research limitation/Implications: Explore the ground standard model and characteristics of various online grocery retailers.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43886777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-20DOI: 10.21002/AMJ.V11I1.11483
Annissa Karni Rachmadhian, Rendra Chaerudin
The growth of Small Medium and Enterprises Business is one of the main keys to an economy’s vitality. SMEs are known to have a major role in creating wealth, given their place in the economy. According to Chugtai (2014) SMEs business is growing rapidly and have a big strategies role to develop the economic growth in a city. Fashion business is the one of the potential aspects that Bandung’s have supported by availability of the raw material of products, social networking through the fashion community, and also the human resources that develop the fashion industry. As time goes by, many ways are done by the company to promote their products. The one of innovation that a company do to introduce product and create an awareness among the target market is by event marketing strategy. Event marketing is an activity that have been planned and organized by a company with the intent to introduce a brand of the company that have three critical elements that make the event marketing strategy success i.e. entertainment, excitement and enterprise (Hoyle, 2002). The marketing event is an opportunity for the company to reach a bigger market and establishing real and direct contact with consumers during events such as festivals, fairs, or sporting events, can produce a memorable brand experience for everyone (Zarantonello, 2012). SME business can use this marketing strategy to increase their brand awareness. Hopefully, they can understand how to design the strategy of event marketing to attract customer awareness, so that they can implement this event marketing strategy in their business. Research Aims: Analyse the impact of event marketing strategy to brand awareness customer apparel industry Design/methodology/approach: Judgement sampling method with respondents completing a fivepoint Likert scale close-ended questionnaire Research Findings: The result shows that event marketing has a positive impact on brand awarenessand also event marketing should be design well to make memorable memory for the customer
{"title":"THE IMPACT OF MARKETING STRATEGY IN EVENT TO ATTRACT FASHION CUSTOMER’S BRAND AWARENESS","authors":"Annissa Karni Rachmadhian, Rendra Chaerudin","doi":"10.21002/AMJ.V11I1.11483","DOIUrl":"https://doi.org/10.21002/AMJ.V11I1.11483","url":null,"abstract":"The growth of Small Medium and Enterprises Business is one of the main keys to an economy’s vitality. SMEs are known to have a major role in creating wealth, given their place in the economy. According to Chugtai (2014) SMEs business is growing rapidly and have a big strategies role to develop the economic growth in a city. Fashion business is the one of the potential aspects that Bandung’s have supported by availability of the raw material of products, social networking through the fashion community, and also the human resources that develop the fashion industry. As time goes by, many ways are done by the company to promote their products. The one of innovation that a company do to introduce product and create an awareness among the target market is by event marketing strategy. Event marketing is an activity that have been planned and organized by a company with the intent to introduce a brand of the company that have three critical elements that make the event marketing strategy success i.e. entertainment, excitement and enterprise (Hoyle, 2002). The marketing event is an opportunity for the company to reach a bigger market and establishing real and direct contact with consumers during events such as festivals, fairs, or sporting events, can produce a memorable brand experience for everyone (Zarantonello, 2012). SME business can use this marketing strategy to increase their brand awareness. Hopefully, they can understand how to design the strategy of event marketing to attract customer awareness, so that they can implement this event marketing strategy in their business. Research Aims: Analyse the impact of event marketing strategy to brand awareness customer apparel industry Design/methodology/approach: Judgement sampling method with respondents completing a fivepoint Likert scale close-ended questionnaire Research Findings: The result shows that event marketing has a positive impact on brand awarenessand also event marketing should be design well to make memorable memory for the customer","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42429398","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.11480
T. Inayati, U. Putro, Santi Novani, I. F. Nurdayat
Manuscript type: Original Papers Research Aims: To explore the behavioral process of international students on how they can change their decision to remain or return home based on their interactions with other agents during their studies. Design/methodology/approach: This paper uses an agent-based methodology approach to simulate the behavior of students based on their interactions while studying abroad. A combination of four parameters with three different scenarios and 40 repetitions in every scenario are conducted to verify the model; 81 simulations are determined to simulate this model. Research Findings: The number of natives interacting with students is proven as one single important parameter that influences the number of remaining students and their probability density. Theoretical Contribution/Originality: Utilisation of agent-based simulation to predict behavior of students Practitioner/Policy Implication: Supporting good quality of life condition for students environmentally and socially Research limitation/Implications: Interaction with fellow students, natives, recruiters abroad and in home country are the only interactions considered in this model. More elaborate and complicated model is needed.
{"title":"CONCEPTUAL MODEL OF STUDENTS ABROAD’S BEHAVIOUR: AGENT-BASED MODELING APPROACH","authors":"T. Inayati, U. Putro, Santi Novani, I. F. Nurdayat","doi":"10.21002/amj.v11i1.11480","DOIUrl":"https://doi.org/10.21002/amj.v11i1.11480","url":null,"abstract":"Manuscript type: Original Papers Research Aims: To explore the behavioral process of international students on how they can change their decision to remain or return home based on their interactions with other agents during their studies. Design/methodology/approach: This paper uses an agent-based methodology approach to simulate the behavior of students based on their interactions while studying abroad. A combination of four parameters with three different scenarios and 40 repetitions in every scenario are conducted to verify the model; 81 simulations are determined to simulate this model. Research Findings: The number of natives interacting with students is proven as one single important parameter that influences the number of remaining students and their probability density. Theoretical Contribution/Originality: Utilisation of agent-based simulation to predict behavior of students Practitioner/Policy Implication: Supporting good quality of life condition for students environmentally and socially Research limitation/Implications: Interaction with fellow students, natives, recruiters abroad and in home country are the only interactions considered in this model. More elaborate and complicated model is needed.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46761476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.12097
Annissa Karni Rachmadhian, Rendra Chaerudin
The growth of Small Medium and Enterprises (SMEs) business is one of the main keys to an economy’s vitality. SMEs are known to play a major role in creating wealth, given their place in the economy. As time goes by, numerous strategies have been done by the company to promote their products. One of the innovations that a company does to introduce the product and build awareness among the target market is through event marketing strategy. SMEs business can use this marketing strategy to increase their brand awareness. The purpose of this paper is twofold: to analyse the effect of event marketing strategy to brand awareness customer apparel industry in Bandung, and to give a design recommendation. The result shows that event marketing has a positive impact on brand awareness. Several important aspects from an event that customer wants are an innovative, integrated enterprise event. Event marketing should be well designed in order to make the memorable experience for the customer. This paper will be useful for marketers, business owners and in particular for other parties involved in fashion SMEs to understand the impact of event marketing and its importance on building brand awareness for fashion customers. Ultimately, once they can implement this event marketing strategy in their businesses, they are able to design the strategy of event marketing to build customers’ brand awareness.
{"title":"THE IMPACT OF EVENT MARKETING ON BUILDING BRAND AWARENESS FOR FASHION CUSTOMERS","authors":"Annissa Karni Rachmadhian, Rendra Chaerudin","doi":"10.21002/amj.v11i1.12097","DOIUrl":"https://doi.org/10.21002/amj.v11i1.12097","url":null,"abstract":"The growth of Small Medium and Enterprises (SMEs) business is one of the main keys to an economy’s vitality. SMEs are known to play a major role in creating wealth, given their place in the economy. As time goes by, numerous strategies have been done by the company to promote their products. One of the innovations that a company does to introduce the product and build awareness among the target market is through event marketing strategy. SMEs business can use this marketing strategy to increase their brand awareness. The purpose of this paper is twofold: to analyse the effect of event marketing strategy to brand awareness customer apparel industry in Bandung, and to give a design recommendation. The result shows that event marketing has a positive impact on brand awareness. Several important aspects from an event that customer wants are an innovative, integrated enterprise event. Event marketing should be well designed in order to make the memorable experience for the customer. This paper will be useful for marketers, business owners and in particular for other parties involved in fashion SMEs to understand the impact of event marketing and its importance on building brand awareness for fashion customers. Ultimately, once they can implement this event marketing strategy in their businesses, they are able to design the strategy of event marketing to build customers’ brand awareness.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42984225","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.11479
M. D. Nayeri, M. Moradi
Manuscript type: Research paper Research Aims: This paper aims to clarify the relationship between the green purchase behavior’s affecting factors as well as organizing them depending upon their driving and dependence power which ultimately leads to an ISM-based structural model. Design/methodology/approach: Thorough literature review and subsequent discussions with experts, antecedent factors of green purchase behavior are extracted, which are followed by ISM structural modeling. Research Findings: Interpretive structural modeling, justified a five-layer structure in which the role of government, social influence, and reference power are the cornerstones of green purchase behavior in Iran’s green market. Theoretical Contribution/Originality: As the general rule of all affecting factors in stimulating green purchase behavior of customers, this is a rare study which investigates and provides insights to clarify the exact role of the factors in the field, including driving, linkage, autonomous and dependent variables. Practitioner/Policy Implication: Scrutinizing the motivators of green purchasing behavior and their interrelationships would help professionals as well as scholars to understand its determinants, which will lead to more insightful decisions. Further, this understanding may be useful in shaping green marketing policies and strategies for Iranian and the other green product firms al around the world. Research limitation/Implications: the limitation of this study was twofold: first, as purchasing green products is not isolated from cultural context, this study has been conducted in a green purchase cultural context which is in developing phase; Second, reaching to academia experts was another limitation of the study as there has been a lack of in-depth study in this field by Iranian academics.
{"title":"GREEN PURCHASE DETERMINANTS BASED ON INTERPRETIVE STRUCTURAL MODELING: CASE OF IRAN’S GREEN MARKETING","authors":"M. D. Nayeri, M. Moradi","doi":"10.21002/amj.v11i1.11479","DOIUrl":"https://doi.org/10.21002/amj.v11i1.11479","url":null,"abstract":"Manuscript type: Research paper Research Aims: This paper aims to clarify the relationship between the green purchase behavior’s affecting factors as well as organizing them depending upon their driving and dependence power which ultimately leads to an ISM-based structural model. Design/methodology/approach: Thorough literature review and subsequent discussions with experts, antecedent factors of green purchase behavior are extracted, which are followed by ISM structural modeling. Research Findings: Interpretive structural modeling, justified a five-layer structure in which the role of government, social influence, and reference power are the cornerstones of green purchase behavior in Iran’s green market. Theoretical Contribution/Originality: As the general rule of all affecting factors in stimulating green purchase behavior of customers, this is a rare study which investigates and provides insights to clarify the exact role of the factors in the field, including driving, linkage, autonomous and dependent variables. Practitioner/Policy Implication: Scrutinizing the motivators of green purchasing behavior and their interrelationships would help professionals as well as scholars to understand its determinants, which will lead to more insightful decisions. Further, this understanding may be useful in shaping green marketing policies and strategies for Iranian and the other green product firms al around the world. Research limitation/Implications: the limitation of this study was twofold: first, as purchasing green products is not isolated from cultural context, this study has been conducted in a green purchase cultural context which is in developing phase; Second, reaching to academia experts was another limitation of the study as there has been a lack of in-depth study in this field by Iranian academics.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v11i1.11479","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48276476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.12099
Cynthia Irene Hutahaean, P. Kurnia
This research analyzed the influence of non-demographic factors to Indonesian consumers’ attitude towards green products. Furthermore, this research also investigated the relationship between consumers’ attitude and the intention to purchase green products. This research used questionnaire data from 350 respondents selected by judgemental sampling. Data was analyzed using regression method. The research found that only five out of six non-demographic factors tested were proven to influence the Indonesian consumers’ attitude towards green products. Based on their magnitude of influence, the five factors are altruism, perceived consumer effectiveness, collectivism, perceived benefit, and environmental knowledge. Meanwhile, the interpersonal influence, another factor tested, was not proven to affect the consumers’ attitude towards green products. Consumers’ attitude towards green products also influence consumers’ intention to purchase those products.
{"title":"INFLUENCE OF NON-DEMOGRAPHIC FACTORS ON INDONESIAN CONSUMERS PURCHASE INTENTION TOWARDS GREEN PRODUCTS","authors":"Cynthia Irene Hutahaean, P. Kurnia","doi":"10.21002/amj.v11i1.12099","DOIUrl":"https://doi.org/10.21002/amj.v11i1.12099","url":null,"abstract":"This research analyzed the influence of non-demographic factors to Indonesian consumers’ attitude towards green products. Furthermore, this research also investigated the relationship between consumers’ attitude and the intention to purchase green products. This research used questionnaire data from 350 respondents selected by judgemental sampling. Data was analyzed using regression method. The research found that only five out of six non-demographic factors tested were proven to influence the Indonesian consumers’ attitude towards green products. Based on their magnitude of influence, the five factors are altruism, perceived consumer effectiveness, collectivism, perceived benefit, and environmental knowledge. Meanwhile, the interpersonal influence, another factor tested, was not proven to affect the consumers’ attitude towards green products. Consumers’ attitude towards green products also influence consumers’ intention to purchase those products.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41758162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.12098
Joshua Jeffrey Kurniawan, A. Achyar
Manuscript type: Empirical Research Aims: Sellers/retailers understand that there is always a risk behind the online interaction (e.g., anonymity or proximity) and respond with the multi-platform commercial channel (click-and-brick). The click-and-brick (multi-channel) retailers gain, relatively, an immense prominence and rivalry from the pure-click (single-channel) retailers as the consequences. The present study attempts to measure the impacts of both retailers' (multi & single) web-features on trust & value perceptions. Design: Utilizing structural equation modelling, the current study recruited 565 experienced respondents to provide primary data. Research Findings: These empirical findings/evidence provide one, among several others, insight (recommendation) to pure-click retailers in developing and promoting offline presence thus weathering the competition from multi-channel retailers. Theoretical Contribution: Authors proposed online loyalty construct into the online consumer behaviour. However, they ultimately concluded that the employed e-service features produced insignificant influence on the patron’s e-loyalty. Instead of the e-loyalty variable, the perceived value construct is introduced in the recent study. Research Limitation: The limitation of present study originates from the research scope which revolves around customer's perception on real-life retailer's brand. The question remains if the retailer's unresolved negative performance could overwrite the perceived value and make them prone to brand-switching.
{"title":"Perceptions of Technical and Social Presence Towards Customers Trust and Value: Click-And-Brick Versus Pure-Click Retailers","authors":"Joshua Jeffrey Kurniawan, A. Achyar","doi":"10.21002/amj.v11i1.12098","DOIUrl":"https://doi.org/10.21002/amj.v11i1.12098","url":null,"abstract":"Manuscript type: Empirical Research Aims: Sellers/retailers understand that there is always a risk behind the online interaction (e.g., anonymity or proximity) and respond with the multi-platform commercial channel (click-and-brick). The click-and-brick (multi-channel) retailers gain, relatively, an immense prominence and rivalry from the pure-click (single-channel) retailers as the consequences. The present study attempts to measure the impacts of both retailers' (multi & single) web-features on trust & value perceptions. Design: Utilizing structural equation modelling, the current study recruited 565 experienced respondents to provide primary data. Research Findings: These empirical findings/evidence provide one, among several others, insight (recommendation) to pure-click retailers in developing and promoting offline presence thus weathering the competition from multi-channel retailers. Theoretical Contribution: Authors proposed online loyalty construct into the online consumer behaviour. However, they ultimately concluded that the employed e-service features produced insignificant influence on the patron’s e-loyalty. Instead of the e-loyalty variable, the perceived value construct is introduced in the recent study. Research Limitation: The limitation of present study originates from the research scope which revolves around customer's perception on real-life retailer's brand. The question remains if the retailer's unresolved negative performance could overwrite the perceived value and make them prone to brand-switching.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49205200","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.11482
T. Oswari, R. Kusumawati, Tristyanti Yusnitasari, V. K. Shukla
Manuscript type: Research articles. Research Aims: To determine the effect of marketing mix and culture on consumer buying intention on music product. Design/methodology/approach: The research conducted a different test to determine there are whether or not differences in consumer behavior in Indonesia and in India. Research Findings: The results of this study can provide information to music industry about the factors that can attract consumer buying intention of music products, so the music industry can determine the right product marketing strategy. Theoretical Contribution/Originality: This research was conducted by analyzing the perceptions of consumers from Indonesia and India by paying attention to internal and external factors such as the culture of Indonesia and India. Practitioner/Policy Implication: Reducing piracy of music works, with the implementation of laws that can ensnare piracy that occurs. Research limitation/Implications: The research is only seen from consumer perceptions, while the perceptions of company or music industry are still not done.
{"title":"EFFECT OF MARKETING MIX AND NATIONAL CULTURE ON CONSUMER BUYING INTENTION FOR MUSIC PRODUCTS: A CASE STUDY OF INDONESIAN AND INDIAN CONSUMERS","authors":"T. Oswari, R. Kusumawati, Tristyanti Yusnitasari, V. K. Shukla","doi":"10.21002/amj.v11i1.11482","DOIUrl":"https://doi.org/10.21002/amj.v11i1.11482","url":null,"abstract":"Manuscript type: Research articles. Research Aims: To determine the effect of marketing mix and culture on consumer buying intention on music product. Design/methodology/approach: The research conducted a different test to determine there are whether or not differences in consumer behavior in Indonesia and in India. Research Findings: The results of this study can provide information to music industry about the factors that can attract consumer buying intention of music products, so the music industry can determine the right product marketing strategy. Theoretical Contribution/Originality: This research was conducted by analyzing the perceptions of consumers from Indonesia and India by paying attention to internal and external factors such as the culture of Indonesia and India. Practitioner/Policy Implication: Reducing piracy of music works, with the implementation of laws that can ensnare piracy that occurs. Research limitation/Implications: The research is only seen from consumer perceptions, while the perceptions of company or music industry are still not done.","PeriodicalId":30884,"journal":{"name":"Asean Marketing Journal","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.21002/amj.v11i1.11482","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44828227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-06-30DOI: 10.21002/amj.v11i1.11481
Palida Srisornkompon
Manuscript type: Research article Research aims: The study aimed to compare the effects of credit accessibility channels on satisfaction and loyalty between credit users in generations X and Y. Design/methodology/approach: The sample groups were as follows: 1)138 credit users in generation X (n = 138) and, 2) 262 credit users in generation Y (n =262). The data were analyzed using the AMOS program via the structure equation modeling (SEM) technique. Research findings: The online channel showed the positive influence of satisfaction in both the generation X and Y groups. The results also indicated that generation Y credit users exhibited higher satisfaction after using online channels than generation X credit users did. Theoretical contribution/originality: The study classified target groups into generation X and Y to identify satisfaction and loyalty in the banking industry. The findings can be used for determining and managing the channel strategy to align with their target group’s generation. Practitioner/policy implications: The usage of an online channel could not generate loyalty. Therefore, the bank should focus on establishing the reliability and credibility of the online channel, which will ultimately result in satisfaction and loyalty to the bank. Research limitation/implications: The researcher focused on credit channels affecting consumers’ satisfaction and loyalty. Future research should concentrate on other marketing factors, such as credit conditions and service availability.
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