Pub Date : 2021-06-26DOI: 10.36987/ecobi.v8i2.2163
Hendi Eka Sumarga, H. Febrianto, Sukma Maulana
ABSTRAK Perkembangan dunia usaha pada masa sekarang ini makin cepat dan ketat. Fenomena di Indonesia sekarang ini membuat para pengusaha mencoba peluang bisnis yang menjanjikan, salah satunya adalah coffee shop, karena kopi merupakan minuman yang paling banyak diminati oleh kebanyakan orang di Indonesia, sehingga Entrepreneurial Skills, Competitive Advantage, dan Promosi menjadi pertimbangan dalam keputusan pembelian Djadjan Koffie.Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh entreprenurial skills, competitive advantage, promosi terhadap keputusan pembelian Djadjan Koffie. Para responden dalam penelitian ini adalah konsumen pengunjung. Data yang berhasil dikumpulkan sejumlah 91 responden. Metode yang digunakan adalah metode kuantitatif. Pengumpulan data primer diperoleh dari penyebaran kuesioner dan data sekunder diperoleh dari data perusahaan. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial variabel Entrepreneurial Skills (X1) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 10,627 > 1,990, Competitive Advantage (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 13,003 > 1,990, Promosi berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 14,422 > 1,990 dan nilai signifikan regresi sebesar 0,000 lebih kecil dari 0,050. Dan secara simultan variabel Komunikasi Pemasaran (X1) dan Inovasi Produk (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y) yakni Fhitung > Ftabel sebesar 121,252 > 2,70. Dengan nilai persamaan regresi berganda Y = 2,195 + 0,103X1 + 0,654X2 + 0,609X3 + e dengan koefisien determinasi sebesar 807 % yang sisanya dipengaruhi oleh faktor yang tidak diteliti.Kata kunci: Entrepreneurial Skills, Competitive Advantage, Promosi, dan Keputusan Pembelian ABSTRACT The development of the business world today is getting faster and tighter. The current phenomenon in Indonesia makes entrepreneurs try promising business opportunities, one of which is the coffee shop, because coffee is the most popular drink for most people in Indonesia, so that Entrepreneurial Skills, Competitive Advantage, and Promotion are considered in the purchase decision of Djadjan Koffie. This study aims to determine whether there is an effect of entrepreneurial skills, competitive advantage, promotion on Djadjan Koffie's purchasing decisions. The respondents in this study were visitor consumers. The data collected was 91 respondents. The method used is a quantitative method. Primary data collection is obtained from distributing questionnaires and secondary data is obtained from company data. The analysis technique used is multiple linear regression analysis using SPSS version 25 software.The results showed that partially the Entrepr
{"title":"FAKTOR-FAKTOR YANG BERPENGARUH PADA KEPUTUSAN PEMBELIAN KONSUMEN KOPI DI DJADJAN KOFFIE","authors":"Hendi Eka Sumarga, H. Febrianto, Sukma Maulana","doi":"10.36987/ecobi.v8i2.2163","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2163","url":null,"abstract":"ABSTRAK Perkembangan dunia usaha pada masa sekarang ini makin cepat dan ketat. Fenomena di Indonesia sekarang ini membuat para pengusaha mencoba peluang bisnis yang menjanjikan, salah satunya adalah coffee shop, karena kopi merupakan minuman yang paling banyak diminati oleh kebanyakan orang di Indonesia, sehingga Entrepreneurial Skills, Competitive Advantage, dan Promosi menjadi pertimbangan dalam keputusan pembelian Djadjan Koffie.Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh entreprenurial skills, competitive advantage, promosi terhadap keputusan pembelian Djadjan Koffie. Para responden dalam penelitian ini adalah konsumen pengunjung. Data yang berhasil dikumpulkan sejumlah 91 responden. Metode yang digunakan adalah metode kuantitatif. Pengumpulan data primer diperoleh dari penyebaran kuesioner dan data sekunder diperoleh dari data perusahaan. Teknik analisis yang digunakan adalah analisis regresi linier berganda dengan menggunakan software SPSS versi 25. Hasil penelitian menunjukkan bahwa secara parsial variabel Entrepreneurial Skills (X1) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 10,627 > 1,990, Competitive Advantage (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 13,003 > 1,990, Promosi berpengaruh secara positif terhadap Keputusan Pembelian (Y). Hal ini ditunjukkan dengan thitung > ttabel yakni 14,422 > 1,990 dan nilai signifikan regresi sebesar 0,000 lebih kecil dari 0,050. Dan secara simultan variabel Komunikasi Pemasaran (X1) dan Inovasi Produk (X2) berpengaruh secara positif terhadap Keputusan Pembelian (Y) yakni Fhitung > Ftabel sebesar 121,252 > 2,70. Dengan nilai persamaan regresi berganda Y = 2,195 + 0,103X1 + 0,654X2 + 0,609X3 + e dengan koefisien determinasi sebesar 807 % yang sisanya dipengaruhi oleh faktor yang tidak diteliti.Kata kunci: Entrepreneurial Skills, Competitive Advantage, Promosi, dan Keputusan Pembelian ABSTRACT The development of the business world today is getting faster and tighter. The current phenomenon in Indonesia makes entrepreneurs try promising business opportunities, one of which is the coffee shop, because coffee is the most popular drink for most people in Indonesia, so that Entrepreneurial Skills, Competitive Advantage, and Promotion are considered in the purchase decision of Djadjan Koffie. This study aims to determine whether there is an effect of entrepreneurial skills, competitive advantage, promotion on Djadjan Koffie's purchasing decisions. The respondents in this study were visitor consumers. The data collected was 91 respondents. The method used is a quantitative method. Primary data collection is obtained from distributing questionnaires and secondary data is obtained from company data. The analysis technique used is multiple linear regression analysis using SPSS version 25 software.The results showed that partially the Entrepr","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127854982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.36987/ecobi.v8i2.2158
Intan Angelina Hulu, N. Ginting, Ika Yesika Rajagukguk
ABSTRACT Researchers conduct research to analyze and determine the effect of Product Quality, Price, and Promotion on Purchase Decisions Rich's Gold Label Whip Cream at PT. Rich's Product Indonesia, using quantitative descriptive method. According to the survey, the customer population of the at Medan city's Rich Gold Label Whipped Cream is 200 people. The sample obtained 133 customers and tested the validity and reliability of 30 respondents. Simple random sampling method used for sampling. The test is done by using multiple linear regression analysis technique. The results of data testing indicate that, Product Quality, Price, and Promotion as a whole have a significant and significant effect on the Purchase Decision of Gold Label Whip Cream products at PT. Rich's Products Indonesia. The results of the research are Product Quality of 17,159 significant 0,000 which has a partial effect on Purchase Decisions, Price of 2,503 significant 0,014 has partial effect on Purchase Decisions, and Promotion of 2,947 significant 0,004 partially affects Purchase Decisions. Product quality, price and promotion of 104,241 significant value of 0,000 is simultaneously have a relevant effect on purchasing decisions. Keywords: Product Quality, Price, Promotion, Purchase Decision.
{"title":"THE EFFECT OF PRODUCT QUALITY, PRICE, AND PROMOTION ON THE PURCHASE DECISION OF GOLD LABEL WHIP CREAM at PT. RICH'S PRODUCT INDONESIA","authors":"Intan Angelina Hulu, N. Ginting, Ika Yesika Rajagukguk","doi":"10.36987/ecobi.v8i2.2158","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2158","url":null,"abstract":"ABSTRACT Researchers conduct research to analyze and determine the effect of Product Quality, Price, and Promotion on Purchase Decisions Rich's Gold Label Whip Cream at PT. Rich's Product Indonesia, using quantitative descriptive method. According to the survey, the customer population of the at Medan city's Rich Gold Label Whipped Cream is 200 people. The sample obtained 133 customers and tested the validity and reliability of 30 respondents. Simple random sampling method used for sampling. The test is done by using multiple linear regression analysis technique. The results of data testing indicate that, Product Quality, Price, and Promotion as a whole have a significant and significant effect on the Purchase Decision of Gold Label Whip Cream products at PT. Rich's Products Indonesia. The results of the research are Product Quality of 17,159 significant 0,000 which has a partial effect on Purchase Decisions, Price of 2,503 significant 0,014 has partial effect on Purchase Decisions, and Promotion of 2,947 significant 0,004 partially affects Purchase Decisions. Product quality, price and promotion of 104,241 significant value of 0,000 is simultaneously have a relevant effect on purchasing decisions. Keywords: Product Quality, Price, Promotion, Purchase Decision.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132849809","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.36987/ecobi.v8i2.2152
Deti Kurniyasih, Tiris Sudrartono
Tujuan dari penelitian ini untuk mengetahui besarnya pengaruh kualitas pelayanan terhadap tingkat kepuasan nasabah dengan menggunakan lima dimensi kualitas pelayanan yaitu tangible (bukti fisik)¸empathy (empati), reliability (keandalan), responsiveness (daya tanggap), dan assurance (jaminan) di Bank bjb Kcp Wanaraja Garut. Populasi penelitian adalah semua nasabah yang berkunjung di Bank bjb Kcp Wanaraja-Garut pada periode 2020, dimana populasinya berjumlah 18.530 nasabah sedangkan sampel yang ditetapkan dengan menggunakan acuan perhitungan rumus Slovin yaitu sebanyak 99,3 responden yang dibulatkan menjadi 99 responden untuk menjawab pernyataan pada kuesioner yang dibagikan. Kemudian dilakukan uji statistik (uji validitas, uji koefesion korelasi, uji koefesion determinasi dan uji hipotesis) dengan menggunakan SPSS V.26. hasil analisis data diperoleh thitung sebesar 41,994 > ttabel sebesar 1,660, sehingga uji hipotesis pada variabel x Kualitas Pelayanan memiliki pengaruh yang sangat positif terhadap Tingkat Kepuasan Nasabah. Dari hasil output SPSS diperoleh R square sebesar 0.948 atau 94,8%. Hal ini menunjukan bahwa Kepuasan Pelanggan pada Bank bjb Kcp Wanaraja-Garut mampu dipengaruhi oleh Kualitas Pelayanan yang diberikan mencapai 94.8%, sedangkan sisanya sebesar 5,2% merupakan pengaruh atau kontribusi dari variabel lainn yang tidak diteliti diluar penelitian.Kata Kunci : Kepuasan, Kualitas, Pelayanan.
{"title":"PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT KEPUASAN NASABAH PADA BANK BJB KCP WANARAJA-GARUT","authors":"Deti Kurniyasih, Tiris Sudrartono","doi":"10.36987/ecobi.v8i2.2152","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2152","url":null,"abstract":"Tujuan dari penelitian ini untuk mengetahui besarnya pengaruh kualitas pelayanan terhadap tingkat kepuasan nasabah dengan menggunakan lima dimensi kualitas pelayanan yaitu tangible (bukti fisik)¸empathy (empati), reliability (keandalan), responsiveness (daya tanggap), dan assurance (jaminan) di Bank bjb Kcp Wanaraja Garut. Populasi penelitian adalah semua nasabah yang berkunjung di Bank bjb Kcp Wanaraja-Garut pada periode 2020, dimana populasinya berjumlah 18.530 nasabah sedangkan sampel yang ditetapkan dengan menggunakan acuan perhitungan rumus Slovin yaitu sebanyak 99,3 responden yang dibulatkan menjadi 99 responden untuk menjawab pernyataan pada kuesioner yang dibagikan. Kemudian dilakukan uji statistik (uji validitas, uji koefesion korelasi, uji koefesion determinasi dan uji hipotesis) dengan menggunakan SPSS V.26. hasil analisis data diperoleh thitung sebesar 41,994 > ttabel sebesar 1,660, sehingga uji hipotesis pada variabel x Kualitas Pelayanan memiliki pengaruh yang sangat positif terhadap Tingkat Kepuasan Nasabah. Dari hasil output SPSS diperoleh R square sebesar 0.948 atau 94,8%. Hal ini menunjukan bahwa Kepuasan Pelanggan pada Bank bjb Kcp Wanaraja-Garut mampu dipengaruhi oleh Kualitas Pelayanan yang diberikan mencapai 94.8%, sedangkan sisanya sebesar 5,2% merupakan pengaruh atau kontribusi dari variabel lainn yang tidak diteliti diluar penelitian.Kata Kunci : Kepuasan, Kualitas, Pelayanan. ","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"141 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133878374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.36987/ecobi.v8i2.2143
Ria Karina, Ellen Agustina
Studi empiris ini bertujuan untuk mengetahui pengaruh pembayaran dividen dan atribut perusahaan (ukuran perusahaan, leverage, kinerja perusahaan, dan kualitas audit) terhadap kualitas laba (EQ) perusahaan yang terdaftar di Bursa Efek Indonesia. Total sampel sebanyak 1.853 dari tahun 2015 hingga 2019. Pengujian menggunakan akrual diskresioner sebagai perhitungan kualitas laba. Pengukuran akrual diskresioner menggunakan modifikasi model Jones (Dechow et al.,1995). Metode yang digunakan untuk menguji data adalah regresi linier berganda. Hasil utama penelitian ini adalah pembayaran dividen tidak berpengaruh signifikan. Dua dari empat atribut perusahaan juga tidak berpengaruh signifikan (ukuran perusahaan, dan kualitas audit), sedangkan leverage, dan kinerja perusahaan berpengaruh signifikan.
本经验研究旨在确定股利支付和公司属性(公司规模、杠杆、公司表现和审计质量)对印尼证券交易所上市公司利润质量(EQ)的影响。从2015年到2019年，样本总数为1853个。测试使用自由支配性作为利润质量的计算。使用琼斯模型修正版(Dechow et al,1995)的akrual测量。测试数据的方法是多元线性回归。本研究的主要结果是股息支付没有显著影响。四分之二的公司属性也没有重大影响(公司规模、审计质量)，而杠杆和企业表现也有重大影响。
{"title":"ANALISA PENGARUH PEMBAYARAN DIVIDEN DAN ATRIBUT PERUSAHAAN TERHADAP KUALITAS LABA PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA","authors":"Ria Karina, Ellen Agustina","doi":"10.36987/ecobi.v8i2.2143","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2143","url":null,"abstract":"Studi empiris ini bertujuan untuk mengetahui pengaruh pembayaran dividen dan atribut perusahaan (ukuran perusahaan, leverage, kinerja perusahaan, dan kualitas audit) terhadap kualitas laba (EQ) perusahaan yang terdaftar di Bursa Efek Indonesia. Total sampel sebanyak 1.853 dari tahun 2015 hingga 2019. Pengujian menggunakan akrual diskresioner sebagai perhitungan kualitas laba. Pengukuran akrual diskresioner menggunakan modifikasi model Jones (Dechow et al.,1995). Metode yang digunakan untuk menguji data adalah regresi linier berganda. Hasil utama penelitian ini adalah pembayaran dividen tidak berpengaruh signifikan. Dua dari empat atribut perusahaan juga tidak berpengaruh signifikan (ukuran perusahaan, dan kualitas audit), sedangkan leverage, dan kinerja perusahaan berpengaruh signifikan.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128439948","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.36987/ecobi.v8i2.2157
Muhammad Hilman Fikri, Solawati Nainggolan, J. Hutasuhut
Generally, in the current era of globalization, distribution and logistics have played an important role in the growth and development of world trade. Moreover, increasingly fierce business competition requires companies to restructure their business strategies and tactics, especially in terms of distribution and logistics. The essence of competition lies in how a company can implement the processes of creating products or services that are cheaper, have a better quality, and are faster to obtain (cheaper, better and faster) than business competitors.
{"title":"LITERATURE REVIEW: ANALYSIS OF GREEN SUPPLY CHAIN MANAGEMENT (GSCM)","authors":"Muhammad Hilman Fikri, Solawati Nainggolan, J. Hutasuhut","doi":"10.36987/ecobi.v8i2.2157","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2157","url":null,"abstract":"Generally, in the current era of globalization, distribution and logistics have played an important role in the growth and development of world trade. Moreover, increasingly fierce business competition requires companies to restructure their business strategies and tactics, especially in terms of distribution and logistics. The essence of competition lies in how a company can implement the processes of creating products or services that are cheaper, have a better quality, and are faster to obtain (cheaper, better and faster) than business competitors.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115644971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-21DOI: 10.36987/ecobi.v8i2.2161
Jordan Kristian Bonar Pane, Meliyani Meliyani, Diana Theresia Br Pandia, Stephen Windu Sihombing, Mila Yulia Herosian
This study analyzes the effect of Debt to Asset Ratio, Return On Assets, Current Ratio on Stock Prices in Consumer Goods Industrial Sector Companies listed on the IDX. The sample used in this study were 25 manufacturing sub-sector companies on the Indonesia Stock Exchange for the 2015-2019 period using the documentation method. existing data are published and listed on the IDX. Approach This research uses quantitative research and this type of research uses descriptive statistical research. The results showed that the Debt to Asset Ratio had an effect on stock prices, Return On Assets had no effect on stock prices and the Current Ratio had an effect on stock prices. Simultaneously Debt to Asset Ratio, Return On Assets, Current Ratio have an influence on the dependent variable, namely stock prices
{"title":"PENGARUH DAR, ROA, CR TERHADAP HARGA SAHAM DI PERUSAHAAN SEKTOR INDUSTRI BARANG KONSUMSI YANG TERDAFTAR DI BEI PERIODE 2015-2019","authors":"Jordan Kristian Bonar Pane, Meliyani Meliyani, Diana Theresia Br Pandia, Stephen Windu Sihombing, Mila Yulia Herosian","doi":"10.36987/ecobi.v8i2.2161","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2161","url":null,"abstract":"This study analyzes the effect of Debt to Asset Ratio, Return On Assets, Current Ratio on Stock Prices in Consumer Goods Industrial Sector Companies listed on the IDX. The sample used in this study were 25 manufacturing sub-sector companies on the Indonesia Stock Exchange for the 2015-2019 period using the documentation method. existing data are published and listed on the IDX. Approach This research uses quantitative research and this type of research uses descriptive statistical research. The results showed that the Debt to Asset Ratio had an effect on stock prices, Return On Assets had no effect on stock prices and the Current Ratio had an effect on stock prices. Simultaneously Debt to Asset Ratio, Return On Assets, Current Ratio have an influence on the dependent variable, namely stock prices","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121167413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.36987/ECOBI.V8I2.2083
Intan Angelina Hulu, N. Ginting, Ika Yesika Rajagukguk
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian di PT. Rich’s Product Indonesia Rich's Gold Label Whip Cream dengan menggunakan metode deskriptif kuantitatif. 200 pelanggan Rich's Gold Label Whip Cream di kota Medan di tetapkan menjadi populasi dalam penelitian ini. Sedangkan untuk sampel diperoleh 133 pelanggan, dan uji validitas dan reliabilitas 30 responden. Pengambilan sampel menggunakan metode simple random sampling. Pengujian dilakukan dengan teknik analisis regresi linear berganda. Hasil pengujian data menunjukkan bahwa, Kualitas Produk, Harga, dan Promosi secara keseluruhan berpengaruh dan signifikan terhadap Keputusan Pembelian produk Gold Label Whip Cream pada PT. Rich’s Product Indonesia. Adapun yang menjadi hasil riset adalah Kualitas Produk sebesar 17,159 sig 0,000 berpengaruh secara parsial terhadap Keputusan Pembelian, Harga sebesar 2,503 sig 0,014 berpengaruh parsial terhadap Keputusan Pembelian , dan Promosi sebanyak 2, 947 sig0,004 berpengaruh terhadap Keputusan Pembelian secara parsial. Kualitas Produk, Harga Dan Promosi sebesar 104,241 dengan tingkat signifikan 0,000 secara simultan berpengaruh relevan terhadap Keputusan Pembelian.Kata Kunci: Kualitas Produk, Harga, Promosi, Keputusan Pembelian.
{"title":"PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN GOLD LABEL WHIP CREAM DI PT RICH'S PRODUCT INDONESIA","authors":"Intan Angelina Hulu, N. Ginting, Ika Yesika Rajagukguk","doi":"10.36987/ECOBI.V8I2.2083","DOIUrl":"https://doi.org/10.36987/ECOBI.V8I2.2083","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian di PT. Rich’s Product Indonesia Rich's Gold Label Whip Cream dengan menggunakan metode deskriptif kuantitatif. 200 pelanggan Rich's Gold Label Whip Cream di kota Medan di tetapkan menjadi populasi dalam penelitian ini. Sedangkan untuk sampel diperoleh 133 pelanggan, dan uji validitas dan reliabilitas 30 responden. Pengambilan sampel menggunakan metode simple random sampling. Pengujian dilakukan dengan teknik analisis regresi linear berganda. Hasil pengujian data menunjukkan bahwa, Kualitas Produk, Harga, dan Promosi secara keseluruhan berpengaruh dan signifikan terhadap Keputusan Pembelian produk Gold Label Whip Cream pada PT. Rich’s Product Indonesia. Adapun yang menjadi hasil riset adalah Kualitas Produk sebesar 17,159 sig 0,000 berpengaruh secara parsial terhadap Keputusan Pembelian, Harga sebesar 2,503 sig 0,014 berpengaruh parsial terhadap Keputusan Pembelian , dan Promosi sebanyak 2, 947 sig0,004 berpengaruh terhadap Keputusan Pembelian secara parsial. Kualitas Produk, Harga Dan Promosi sebesar 104,241 dengan tingkat signifikan 0,000 secara simultan berpengaruh relevan terhadap Keputusan Pembelian.Kata Kunci: Kualitas Produk, Harga, Promosi, Keputusan Pembelian.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"108 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127965254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.36987/ecobi.v8i2.2106
Destri Sambara Sitorus
Good financial literacy is very important for everyone to have because it will help manage finances and create prosperity. This study aims to determine the level of financial literacy of Satya Wacana Christian High School students. The aspect of financial literacy studied is knowledge of personal finances, savings and savings, and investment. This research is a descriptive study and data were collected using a questionnaire. The population in this study were all Satya Wacana Christian High School students. The research sample of 90 students was carried out by using random sampling technique. The results showed that the level of financial literacy of Satya Wacana Christian Senior High School students was 54.29% in the low category.
{"title":"ANALISIS TINGKAT LITERASI KEUANGAN SISWA SMA KRISTEN SATYA WACANA","authors":"Destri Sambara Sitorus","doi":"10.36987/ecobi.v8i2.2106","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2106","url":null,"abstract":"Good financial literacy is very important for everyone to have because it will help manage finances and create prosperity. This study aims to determine the level of financial literacy of Satya Wacana Christian High School students. The aspect of financial literacy studied is knowledge of personal finances, savings and savings, and investment. This research is a descriptive study and data were collected using a questionnaire. The population in this study were all Satya Wacana Christian High School students. The research sample of 90 students was carried out by using random sampling technique. The results showed that the level of financial literacy of Satya Wacana Christian Senior High School students was 54.29% in the low category.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"222 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124215272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.36987/ecobi.v8i2.2153
Marida Sinaga, S. Riyanto
Human resources (HR) is an important aspect in supporting the sustainability of business activities in the company. A company can increase work productivity if there is good cooperation and a reciprocal relationship between the company's management and its employees. One way is to conduct training and development programs for employees. The achievement of an organization's goals depends on the performance of its employees. If a company wants the advantage of competing through human resources (HR), then it must contain the concept of training and development of human resources on an ongoing basis. Based on several journals and research studied, it can be concluded that training and development conducted by organizations or companies have a positive influence on improving employee performance.Keyword: Human resources, Training, Development, Employee, Performance
{"title":"TRAINING AND DEVELOPMENT TO IMPROVE EMPLOYEE PERFORMANCE","authors":"Marida Sinaga, S. Riyanto","doi":"10.36987/ecobi.v8i2.2153","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2153","url":null,"abstract":"Human resources (HR) is an important aspect in supporting the sustainability of business activities in the company. A company can increase work productivity if there is good cooperation and a reciprocal relationship between the company's management and its employees. One way is to conduct training and development programs for employees. The achievement of an organization's goals depends on the performance of its employees. If a company wants the advantage of competing through human resources (HR), then it must contain the concept of training and development of human resources on an ongoing basis. Based on several journals and research studied, it can be concluded that training and development conducted by organizations or companies have a positive influence on improving employee performance.Keyword: Human resources, Training, Development, Employee, Performance","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124988419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-02DOI: 10.36987/ecobi.v8i2.2149
Rodzi Shodikin, Ginanjar Rahmawan
Penelitian ini bertujuan untukimengetahui pengaruh gayaihidup, brand merek dan persepsi hargaiterhadap keputuan pembelianidi toko boze Vape Store Kartasura. Populasiipenelitian ini adalahiseluruh konsumen vape di toko Boze vape store Kartasura. Sampel penelitianiini berjumlah 50 orang. Teknik sampling penelitian ini menggunakan accidental sampling. Analisa data penelitian ini menggunakan uji analisa regresi linier berganda yang diolah menggunakan program Statistical Package fori Social Science i(SPSS). Hasil penelitian menunjukkan hasil bahwa terdapat pengaruh yang signifikan antara gaya hidup dengan keputusan pembelian, dengan nilai p<0.05. Terdapat hubungan brand merek dengan keputusan pembelian, dengan nilai p<0.05.iTerdapat pengaruh yang signifikan antara persepsi harga dengan keputusan pembelian, dengan nilai p<0.05.
这项研究的目的是确定生活方式、品牌品牌的影响，以及在boze Vape Store Kartasura对购买顾客的看法。这项研究的流行是博兹vape商店Kartasura的所有消费者。研究样本是50人。本研究采用意外采样技术。本研究数据分析使用使用社会科学(SPSS)数据包分析进行的多元线性回归测试。研究表明，生活方式与购买决定之间的重大影响，得分为p<0.05。品牌品牌与采购决策的关系，得分为p<0.05。itereres在价格感知和购买决策之间有着显著的影响，得分为p<0.05。
{"title":"ANALISIS PENGARUH GAYA HIDUP, BRAND DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI TOKO BOZE VAPE STORE KARTASURA","authors":"Rodzi Shodikin, Ginanjar Rahmawan","doi":"10.36987/ecobi.v8i2.2149","DOIUrl":"https://doi.org/10.36987/ecobi.v8i2.2149","url":null,"abstract":"Penelitian ini bertujuan untukimengetahui pengaruh gayaihidup, brand merek dan persepsi hargaiterhadap keputuan pembelianidi toko boze Vape Store Kartasura. Populasiipenelitian ini adalahiseluruh konsumen vape di toko Boze vape store Kartasura. Sampel penelitianiini berjumlah 50 orang. Teknik sampling penelitian ini menggunakan accidental sampling. Analisa data penelitian ini menggunakan uji analisa regresi linier berganda yang diolah menggunakan program Statistical Package fori Social Science i(SPSS). Hasil penelitian menunjukkan hasil bahwa terdapat pengaruh yang signifikan antara gaya hidup dengan keputusan pembelian, dengan nilai p<0.05. Terdapat hubungan brand merek dengan keputusan pembelian, dengan nilai p<0.05.iTerdapat pengaruh yang signifikan antara persepsi harga dengan keputusan pembelian, dengan nilai p<0.05.","PeriodicalId":309702,"journal":{"name":"ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN)","volume":"71 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-06-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126806027","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：