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Analysis of AY Field Brand Planning Based on Raw Milk Traceability 基于原奶可追溯性的 AY 现场品牌规划分析
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5751
Haichen Ding, Lingfan Zhang, Ping Yu, Xuehua Lin, Qinjing Fan
Mengniu and Yili have virtually monopolized the traditional Chinese dairy market, while new media marketing and digital strategies have opened up substantial business opportunities for emerging brands. Leveraging a differentiation strategy, the Adopt A Cow brand has successfully carved out its niche in the market, serving as an exemplary example. However, AY Field, as a self-owned brand by a supplier, faces the challenge of low product awareness among end consumers. This paper primarily concentrates on brand planning for the AY Field milk brand, with a focus on positioning the product for mid-range consumers, including students and office workers. The strategy involves the development of a new logo and packaging design, the selection of sports stars as brand ambassadors, and the implementation of innovative online sales promotions to bolster brand awareness and competitiveness. Research indicates that incorporating raw milk traceability and digital technology to establish a product brand with transparent ranches can significantly enhance AY Field’s competitive edge, facilitating the execution of a differentiated marketing strategy.
蒙牛和伊利几乎垄断了中国传统乳品市场,而新媒体营销和数字战略则为新兴品牌带来了大量商机。采用差异化战略的 "认养一头牛 "品牌成功地在市场上占据了一席之地,堪称典范。然而,作为供应商的自主品牌,AY Field 面临着终端消费者对产品认知度低的挑战。本文主要关注 AY Field 牛奶品牌的品牌规划,重点是将产品定位为中端消费者,包括学生和上班族。该战略包括开发新的徽标和包装设计,选择体育明星作为品牌大使,以及实施创新的在线促销活动,以提高品牌知名度和竞争力。研究表明,结合原奶可追溯性和数字技术,建立具有透明牧场的产品品牌,可以显著增强 AY Field 的竞争优势,促进差异化营销战略的实施。
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引用次数: 0
Unlocking Societal Recognition and Acceptance: A Case Study of Python 打开社会认可和接受之门:Python 案例研究
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5760
Guanwen Wang
This study employs Python, a high-level programming language, as a case study. By analyzing the inherent characteristics of Python within its social context, this study explores its advantages in meeting social needs, influencing social psychology, and garnering external support. The primary objective of this analysis is to disrupt the established monopoly held by older programming languages such as Java, Rust, and C++. As a result, Python has emerged as the most widely utilized and popular programming language globally. Using Python as a representative example, this study extends its focus to examine the conditions under which products across various societal domains not only gain recognition but also find widespread acceptance and application in the world. Through thorough scrutiny within the demanding landscape of society, the study contends that products meeting such conditions are well-positioned to contribute significantly to societal progress.
本研究以高级编程语言 Python 为案例。通过分析 Python 在社会环境中的固有特征,本研究探讨了 Python 在满足社会需求、影响社会心理和赢得外部支持方面的优势。这一分析的主要目的是打破 Java、Rust 和 C++ 等老式编程语言的垄断地位。因此,Python 已成为全球使用最广泛、最流行的编程语言。以 Python 为代表,本研究将其重点扩展到研究各种社会领域的产品在何种条件下不仅能获得认可,而且还能在世界上得到广泛接受和应用。通过在要求苛刻的社会环境中进行彻底审查,本研究认为,符合这些条件的产品完全有能力为社会进步做出重大贡献。
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引用次数: 0
Analysis of the Development Environment and Trend of Cross-Border E-commerce in China 中国跨境电子商务的发展环境与趋势分析
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5718
Yanxia Li, Can Xu, Ping Zhu
With the conclusion of the novel coronavirus pandemic and the increasingly complex market environment, China’s cross-border e-commerce has entered a new phase of development. The external landscape is evolving rapidly, and there is a gradual improvement in laws and regulations governing cross-border e-commerce, coupled with increased government support. Despite the impact of the COVID-19 pandemic on the market economy, overall development has been steadily improving. The Internet population is expanding, the online retail market is experiencing rapid growth, the consumption structure is undergoing transformation and upgrading, and the e-commerce market is demonstrating significant potential. The advancement of technologies such as big data, artificial intelligence, blockchain, and supply chain has provided more efficient operational support for the cross-border e-commerce industry. Against the backdrop of the emergence of new forms of cross-border e-commerce in China post-pandemic, this paper utilizes the PEST model to analyze the macro environment of cross-border e-commerce in China and project its future development trends.
随着新型冠状病毒疫情的结束和市场环境的日益复杂,中国跨境电商进入了一个新的发展阶段。外部环境日新月异,跨境电商法律法规逐步完善,政府支持力度不断加大。尽管 COVID-19 疫情对市场经济造成了一定影响,但总体发展态势稳中向好。网民规模不断扩大,网络零售市场快速增长,消费结构转型升级,电子商务市场潜力巨大。大数据、人工智能、区块链、供应链等技术的进步,为跨境电商行业提供了更高效的运营支撑。在大流行后中国跨境电商新业态不断涌现的背景下,本文利用 PEST 模型对中国跨境电商的宏观环境进行分析,并预测其未来发展趋势。
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引用次数: 0
Optimization of Rural Governance Structure under the Development of New Agricultural Management Entities 新型农业经营主体发展下的乡村治理结构优化
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5795
Jun Wu, Ling Jiang, Chaolin Li
The positive impact of the development of new agricultural business entities and their institutional systems on the optimization of rural governance structures can be examined from various perspectives, including the state, market, rural society, urban-rural relations, and grassroots governance structure in rural communities. The development of these new agricultural business entities has not only redefined but also restructured the power distribution and governance patterns in rural developing countries, markets, and villages. The rural social order has evolved into a ternary mutual structure governance pattern, often referred to as the “state market rural” model. This transformation has prompted adjustments in the national economic and social policy structure and management systems at both macro and micro levels. It has led to the reshaping of power dynamics, benefit distribution, and governance structures in both urban and rural areas, resulting in significant changes to the economic and social fabric of rural regions. Furthermore, the grassroots governance structure in rural society, characterized by “township governance and village governance,” is undergoing continuous development and improvement. This transition is marked by a shift towards a collaborative governance structure that encourages diverse participation. Building upon the aforementioned optimizations, the rural governance structure now exhibits new characteristics. These include a more extensive and diverse range of rural governance mechanisms, increased openness in governance processes, and a heightened synergy among various governance mechanisms. This dynamic evolution reflects a richer, more diverse, and more open approach to rural governance, fostering a stronger collaborative effort in the pursuit of effective governance.
新型农业经营主体及其制度体系的发展对优化乡村治理结构的积极影响,可以从国家、市场、乡村社会、城乡关系、乡村社区基层治理结构等多个角度进行考察。这些新型农业经营主体的发展,不仅重新定义而且重构了发展中国家农村、市场和乡村的权力分配和治理模式。农村社会秩序演变为一种三元互构的治理模式,即通常所说的 "国家-市场-农村 "模式。这种转变促使国家在宏观和微观层面对经济社会政策结构和管理体制进行调整。它导致了城乡权力动力、利益分配和治理结构的重塑,使农村地区的经济和社会结构发生了重大变化。此外,以 "乡政村治 "为特征的农村社会基层治理结构也在不断发展和完善。这一转型的标志是向鼓励多元参与的协同治理结构转变。在上述优化的基础上,乡村治理结构呈现出新的特点。这包括乡村治理机制更加广泛多样,治理过程更加开放,各种治理机制之间的协同性增强。这种动态演进体现了更加丰富、更加多元、更加开放的乡村治理方式,在追求有效治理的过程中形成了更加强大的合力。
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引用次数: 0
Optimization of Corporate Financial Management from the Perspective of Industry-Finance Integration 产融结合视角下的企业财务管理优化
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5691
Yuanchun Tao
Enterprises can enhance their financial management by integrating their business and financial departments, facilitating the seamless sharing of information and resources. This integrated management model not only aids in lowering operating costs but also boosts market competitiveness. In the contemporary, highly competitive business landscape, the amalgamation of business and finance has become a prerequisite for corporate development. This article delves into the significance of industry-finance integration in corporate financial management, scrutinizes existing challenges in corporate financial management, and puts forth tailored solutions to optimize the overall system.
企业可以通过整合业务和财务部门,促进信息和资源的无缝共享,从而加强财务管理。这种一体化管理模式不仅有助于降低运营成本,还能增强市场竞争力。在当代竞争激烈的商业环境中,业务与财务的融合已成为企业发展的先决条件。本文深入探讨了产融结合在企业财务管理中的重要意义,审视了企业财务管理中存在的挑战,并提出了优化整体系统的针对性解决方案。
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引用次数: 0
The Current Status and Prospects of China’s Low Carbon Economic Development 中国低碳经济发展的现状与前景
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5796
Yizhe Li
This paper aims to explore the importance of developing a low-carbon economy in China and presents a series of key recommendations. Firstly, it emphasizes the adverse impact of economic development on the natural environment and highlights the unsustainable nature of China’s previous pursuit of economic growth at the expense of its ecological surroundings. Subsequently, the paper provides specific recommendations in response to the pressing resource and environmental challenges in current economic and social development, along with the urgent need to accelerate the transition towards a greener, low-carbon economy to achieve carbon peak and carbon neutrality goals. The key recommendations include continually enhancing the legal framework for a low-carbon economy, optimizing the energy structure, improving energy efficiency, and optimizing the industrial structure. These proposals aim to offer concrete actions to support the development of a low-carbon economy in China, encompassing legal support, energy transformation, and industrial upgrading. Ultimately, this paper underscores China’s potential in developing a low-carbon economy and calls for resolute actions to strengthen legal frameworks, foster technological innovation, and promote industrial restructuring. These actions will guide China towards a more sustainable and environmentally conscious economic future, aligning its growth trajectory with the global imperative to reduce carbon footprints.
本文旨在探讨中国发展低碳经济的重要性,并提出一系列重要建议。首先,本文强调了经济发展对自然环境的不利影响,并着重指出中国以往以牺牲生态环境为代价追求经济增长的做法是不可持续的。随后,本文针对当前经济社会发展中面临的紧迫资源环境挑战,以及加快向绿色低碳经济转型以实现碳峰值和碳中和目标的迫切需求,提出了具体建议。主要建议包括不断加强低碳经济的法律框架、优化能源结构、提高能源效率、优化产业结构等。这些建议旨在为中国发展低碳经济提供具体行动支持,包括法律支持、能源转型和产业升级。最终,本文强调了中国发展低碳经济的潜力,并呼吁采取果断行动,加强法律框架,促进技术创新,推动产业结构调整。这些行动将引导中国走向更具可持续性和环保意识的经济未来,使其增长轨迹与全球减少碳足迹的要求保持一致。
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引用次数: 0
Examining the Trends and Influencing Factors of International Trade in the Era of New Economic Globalization 探讨新经济全球化时代国际贸易的发展趋势和影响因素
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5779
Ran Du
In the context of the new era of economic globalization, the development of international trade holds immense significance in fostering global economic recovery and advancing the process of global economic integration. Against this backdrop, aspects such as trade liberalization, digital trade, trade in services, and the influence of multinational companies are becoming increasingly prominent. Concurrently, factors encompassing economic, political, technological, and environmental considerations, as well as regional economic integration, will exert influence on the trajectory of international trade development. This paper aims to comprehensively explore the development trends of international trade and the myriad influencing factors within the framework of the new economic globalization.
在经济全球化的新时代背景下,国际贸易的发展对于促进全球经济复苏和推进全球经济一体化进程具有重要意义。在此背景下,贸易自由化、数字贸易、服务贸易、跨国公司的影响等问题日益突出。与此同时,经济、政治、技术、环境以及区域经济一体化等因素也将对国际贸易的发展轨迹产生影响。本文旨在全面探讨新经济全球化框架下国际贸易的发展趋势及诸多影响因素。
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引用次数: 0
The Construction and Implementation Path of the Audit System for Quality Control in the Big Data Era 大数据时代质量控制审计体系的构建与实施路径
Pub Date : 2023-12-22 DOI: 10.26689/pbes.v6i6.5692
Wenjun Zou
In the era of big data, the construction and implementation of a quality control audit system are particularly crucial. This article delves into the impact of big data technology on quality control auditing, establishes a quality control auditing system in the big data era, and elucidates the pathway to realizing this system. Through the application of big data technology to quality control audits, there is an enhancement in audit efficiency, the attainment of more accurate risk assessment, and the provision of robust support for the sustainable development of enterprises.
在大数据时代,质量控制审计体系的构建与实施尤为关键。本文深入探讨了大数据技术对质量控制审计的影响,建立了大数据时代的质量控制审计体系,并阐明了该体系的实现路径。通过大数据技术在质量控制审计中的应用,提高审计效率,实现更精准的风险评估,为企业的可持续发展提供有力支撑。
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引用次数: 0
Research on the Relationship between Leadership and Innovation 领导力与创新关系研究
Pub Date : 2023-08-29 DOI: 10.26689/pbes.v6i4.5168
Haixia Jing
The research aims to explore the relationship between leadership and employee innovation, team innovation and organizational innovation by reviewing the previous literature so that it can provide a systematic understanding of the relationship. Most of the current researchers pays more attention to the relationship between one type of leadership and innovation, while this study reviews the literatureof different leadership styles and innovation and provides concepts of them and shows empirical findings.
本研究旨在通过对以往文献的梳理,探讨领导与员工创新、团队创新和组织创新之间的关系,从而对三者之间的关系有一个系统的认识。目前的研究者大多关注的是某一种领导风格与创新的关系,而本研究对不同领导风格与创新的文献进行了梳理,提出了不同领导风格与创新的概念,并给出了实证研究结果。
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引用次数: 0
Features and Trends of Chinese Management Style in the New Economic Era 新经济时代中国管理风格的特点与趋势
Pub Date : 2023-08-29 DOI: 10.26689/pbes.v6i4.5167
Yutao Li
According to historical environment and national policies in different periods, Chinese business managers have gradually explored and formed management capabilities in accordance with market needs. Chinesestyle management has been established, based on the characteristics of Chinese society and the specific conditions of Chinese enterprises, applying China’s excellent philosophy to business management.It absorbsglobal scientific management concepts and forms a management model with Chinese characteristics. Chinese style management have gradually influenced the development of world management. It is of great significance to study Chinese style management.Studying the formation of Chinese style management is not only to examine and analyze its own development process, but also to deeply explore the characteristics of Chinesestyle management and provide new ideas for management models for companies in other countries.This paper analyzes the reasons and characteristics of the formation of Chinesestyle managementand puts forward suggestions for the development trend of Chinesestyle management through comparative analysis and SWOT analysis.
中国企业管理者根据不同时期的历史环境和国家政策,逐步探索并形成了适应市场需要的管理能力。基于中国社会的特点和中国企业的具体情况,将中国优秀的理念运用到企业管理中,建立了中国式管理。它吸收了全球科学管理理念,形成了具有中国特色的管理模式。中国式管理逐渐影响了世界管理的发展。研究中国式管理具有重要的现实意义。研究中国式管理的形成,既是对其自身发展过程的考察和分析,也是对中国式管理特点的深入探索,为其他国家企业的管理模式提供新的思路。本文通过比较分析和SWOT分析,分析了中国式管理形成的原因和特点,并对中国式管理的发展趋势提出了建议。
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引用次数: 0
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Proceedings of Business and Economic Studies
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