J. G. Esguerra, Analiza A. Payao, Nena M. Capitan, Vanessa Sofia Caballes, Mary Joy Queriado, Chennie Pearl Razon, M. Cañete, Cathleen Claire Dagatan Dagatan
The study investigates the motivational factors that influence customers on the use of mobile food delivery services. The study utilized a descriptive method to describe the factors that influence customers to use the mobile food application. A total of 100 response was garnered by the study. In addition to the survey, the study also presented the ASEAN development on the use of the application, it was observed that this emerging business model contributed to the gross merchandise value. In the context of the Philippines, it was found that it is already a growing business model that provided an avenue for the food and beverage industry to thrive during the pandemic. The results of the survey also showed that the identified factors were very influential in the decision of the customers to use the application. Further study is recommended using other indicators and approaches to have a better understanding of the use of mobile food delivery applications.
{"title":"Motivational Factors on the Use of Mobile Food Delivery Services in Lapu-Lapu City, Cebu, Philippines","authors":"J. G. Esguerra, Analiza A. Payao, Nena M. Capitan, Vanessa Sofia Caballes, Mary Joy Queriado, Chennie Pearl Razon, M. Cañete, Cathleen Claire Dagatan Dagatan","doi":"10.32924/ijbs.v7i2.247","DOIUrl":"https://doi.org/10.32924/ijbs.v7i2.247","url":null,"abstract":"The study investigates the motivational factors that influence customers on the use of mobile food delivery services. The study utilized a descriptive method to describe the factors that influence customers to use the mobile food application. A total of 100 response was garnered by the study. In addition to the survey, the study also presented the ASEAN development on the use of the application, it was observed that this emerging business model contributed to the gross merchandise value. In the context of the Philippines, it was found that it is already a growing business model that provided an avenue for the food and beverage industry to thrive during the pandemic. The results of the survey also showed that the identified factors were very influential in the decision of the customers to use the application. Further study is recommended using other indicators and approaches to have a better understanding of the use of mobile food delivery applications.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81485446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In modern days, healthcare cost is increasing tenfold along with immense pressure on healthcare providers to reduce the cost, improve quality of service and safety, lessen waiting time and eliminate the errors in the system. 6S targets at optimizing the process by eliminating waste and uses visual aids to achieve efficiency at workplace. The study aims at assessing the changes that is attained with the implementation of 6S in housekeeping and linen department of a tertiary care hospital. A quantitative method of data collection was employed with the help of a questionnaire and checklist. Independent Paired t-test, descriptive statistics and Repeated Measures ANOVA (RM-ANOVA) was used to analyse the data obtained. The Paired t-test indicated all the five sections of the questionnaire was very statistically significant (<.001). The pre-implementation score for housekeeping department was 33.593% and post score was 91.406%. The score for linen department improved from 62.5% to 88.28%. The p-value for sort was .016 which is statistically significant, the p-value for Set in order was .064 which is greater than 0.05 that implies there is no statistical significance followed by shine, standardize, sustain and safety with p-value of <.001, <.001, .005 and .002 respectively which are statistically significant for housekeeping department. The p-value for sort, set in order and shine was found to be .251, .368, .156 respectively which tells that there is no statistically significant difference between the means. The p-value for standardize was .004, .022 for sustain and .002 for safety which is statistically significant.
在现代，医疗保健成本增加了十倍，同时医疗保健提供者面临着降低成本、提高服务质量和安全性、减少等待时间和消除系统错误的巨大压力。6S的目标是通过消除浪费来优化流程，并使用视觉辅助来提高工作效率。本研究的目的是评估在一家三级保健医院的客房部和布草部实施6S所取得的变化。通过问卷调查和检查表，采用定量的数据收集方法。采用独立配对t检验、描述性统计和重复测量方差分析(RM-ANOVA)对所得数据进行分析。配对t检验表明问卷的所有五个部分都具有非常显著的统计学意义(<.001)。客房部实施前得分为33.593%，实施后得分为91.406%。布草科的评分从62.5%提高到88.28%。sort的p值为0.016，有统计学意义;Set in order的p值为0.064，均大于0.05，无统计学意义;shine、标准化、维持、安全的p值均<。001年,<。分别为0.001、0.005、0.002，客房部差异有统计学意义。sort、set in order和shine的p值分别为0.251、0.368和0.156，说明均值之间没有统计学上的显著差异。标准化p值为0.004，维持p值为0.022，安全p值为0.002，差异有统计学意义。
{"title":"A 6S Implementation and Impact Assessment in the Housekeeping and Linen Department of Tertiary Care Hospital","authors":"Keerthana Sheshareddy","doi":"10.32924/ijbs.v7i2.250","DOIUrl":"https://doi.org/10.32924/ijbs.v7i2.250","url":null,"abstract":"In modern days, healthcare cost is increasing tenfold along with immense pressure on healthcare providers to reduce the cost, improve quality of service and safety, lessen waiting time and eliminate the errors in the system. 6S targets at optimizing the process by eliminating waste and uses visual aids to achieve efficiency at workplace. The study aims at assessing the changes that is attained with the implementation of 6S in housekeeping and linen department of a tertiary care hospital. A quantitative method of data collection was employed with the help of a questionnaire and checklist. Independent Paired t-test, descriptive statistics and Repeated Measures ANOVA (RM-ANOVA) was used to analyse the data obtained. The Paired t-test indicated all the five sections of the questionnaire was very statistically significant (<.001). The pre-implementation score for housekeeping department was 33.593% and post score was 91.406%. The score for linen department improved from 62.5% to 88.28%. The p-value for sort was .016 which is statistically significant, the p-value for Set in order was .064 which is greater than 0.05 that implies there is no statistical significance followed by shine, standardize, sustain and safety with p-value of <.001, <.001, .005 and .002 respectively which are statistically significant for housekeeping department. The p-value for sort, set in order and shine was found to be .251, .368, .156 respectively which tells that there is no statistically significant difference between the means. The p-value for standardize was .004, .022 for sustain and .002 for safety which is statistically significant.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"53 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80759404","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study of CSR is gaining prominence because it is a critical component of business strategy that cannot be downsized due to its continued relevance to critical environmental, social, and governance impacts on our present world. The article mirrors the CSR implementation of Nigerian banks and its implication on their financial performance through the lens of legitimacy theory and vice versa. To know the financial indicator that determines the level of CSR performance. A panel data design was used to collect, arrange and analyse data. In other to regress the relationship between the social dimension of CSR and financial performance, we regress social dimension with PAT, EPS, and ROA using multivariate linear regression after taking into consideration all the relevant assumptions. The findings reveal that the social dimension has a positive relationship with PAT, EPS, and ROA. While social dimension shows a significant relationship between PAT and EPS but no significant relationship with ROA. PAT appeared to be a better predictor among the three financial predictors considered. To increase earnings, the findings suggest that firms can increase their social spending. As a single-case study, the findings may not be adequate for theoretical generalizations and therefore limited to the context of the study. This study adds to and expands the assumptions of legitimacy theory constructs by rethinking and exploring new assumptions in the context of the social dimension of CSR within the context of a developing country. It brings the theory to practice on strategic use of social dimension
{"title":"Nexus Between Social Dimension and Financial Performance: a Bidirectional Study of the Nigerian Banking Industry","authors":"Dare John Olateju, Olakunle Abraham Olateju","doi":"10.32924/ijbs.v7i2.265","DOIUrl":"https://doi.org/10.32924/ijbs.v7i2.265","url":null,"abstract":"The study of CSR is gaining prominence because it is a critical component of business strategy that cannot be downsized due to its continued relevance to critical environmental, social, and governance impacts on our present world. The article mirrors the CSR implementation of Nigerian banks and its implication on their financial performance through the lens of legitimacy theory and vice versa. To know the financial indicator that determines the level of CSR performance. A panel data design was used to collect, arrange and analyse data. In other to regress the relationship between the social dimension of CSR and financial performance, we regress social dimension with PAT, EPS, and ROA using multivariate linear regression after taking into consideration all the relevant assumptions. The findings reveal that the social dimension has a positive relationship with PAT, EPS, and ROA. While social dimension shows a significant relationship between PAT and EPS but no significant relationship with ROA. PAT appeared to be a better predictor among the three financial predictors considered. To increase earnings, the findings suggest that firms can increase their social spending. As a single-case study, the findings may not be adequate for theoretical generalizations and therefore limited to the context of the study. This study adds to and expands the assumptions of legitimacy theory constructs by rethinking and exploring new assumptions in the context of the social dimension of CSR within the context of a developing country. It brings the theory to practice on strategic use of social dimension","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75402483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on panel data of 28 manufacturing and 6 service industries in China from 2010 to 2019, this paper uses variance partial least squares structural equation model to test the impact of service ecology on digital trade competitiveness and intermediary adjustment effect of ICT-driven manufacturing servilization at input end. Research shows producer service ecology directly promote the output and export of high-end services. Within a service ecology, when specialization level intensifies, key elements will shift from logistics and finance to finance and technology. When ICT-driven service ecology improves, it’s impact on digital trade competitiveness will change from a direct way to an indirect way. In a meshed service ecosystem, ICT driven service promote digital exports through manufacture servilization. The more developed ICT industry is, the greater this promotion forces will be. In a chained service ecology, ICT-driven manufacturing have better digital absorption capacity. So we suggest to establish digital service ecology surrounding manufacturing scene, so as to trigger manufacturing servilization at input end and enhance industrial digital absorption capacity. At the early stage of service ecology, we should first develop logistics and financial clusters. When service ecology reach certain level, we transfer to develop digital technology and finance, innovate financial products and models, and attract related elements to formulate service-ecology. We should synchronous develop ICT-driven server and manufacturing, and foster data flows cross borders, encourage leading manufacturers to open symbiotic technology platforms and transform into service-oriented enterprises.
{"title":"Impact of Service Ecology On Digital Trade Competitiveness — From Indurstrial Integration And Digital Absorptive Capacity Aspective","authors":"T. Qu, Jiawei Li, Yongshan Chen, Zichun Li","doi":"10.32924/ijbs.v7i2.245","DOIUrl":"https://doi.org/10.32924/ijbs.v7i2.245","url":null,"abstract":"Based on panel data of 28 manufacturing and 6 service industries in China from 2010 to 2019, this paper uses variance partial least squares structural equation model to test the impact of service ecology on digital trade competitiveness and intermediary adjustment effect of ICT-driven manufacturing servilization at input end. Research shows producer service ecology directly promote the output and export of high-end services. Within a service ecology, when specialization level intensifies, key elements will shift from logistics and finance to finance and technology. When ICT-driven service ecology improves, it’s impact on digital trade competitiveness will change from a direct way to an indirect way. In a meshed service ecosystem, ICT driven service promote digital exports through manufacture servilization. The more developed ICT industry is, the greater this promotion forces will be. In a chained service ecology, ICT-driven manufacturing have better digital absorption capacity. So we suggest to establish digital service ecology surrounding manufacturing scene, so as to trigger manufacturing servilization at input end and enhance industrial digital absorption capacity. At the early stage of service ecology, we should first develop logistics and financial clusters. When service ecology reach certain level, we transfer to develop digital technology and finance, innovate financial products and models, and attract related elements to formulate service-ecology. We should synchronous develop ICT-driven server and manufacturing, and foster data flows cross borders, encourage leading manufacturers to open symbiotic technology platforms and transform into service-oriented enterprises.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"180 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87143581","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Employees are the main pillars of an organization that have individual opinions, ideas and information that helps in workplace and organizational improvement. In modern organizations, employees are not the economic man rather it is essential for them to express emotions, perception, thoughts, experience and attitude regarding their workplace and organization as demanded by the nature of work and its environment. They are the foundation of feedback in dealing with and resolving the complexities. So, with this context the aim of the study was to identify the reasons for employee silence in an organization and impact of the socio-demographic variables on employee silence in a tertiary care hospital. Quantitative data (n=334) were collected from the employees of a tertiary care hospital in Bengaluru, India. Exploratory factor analysis was carried out to find the factors causing employee silence among the employees of the organization and independent sample t-test and One-way ANOVA was performed to find the association between the socio-demographic variables and employee silence. Results from the study have identified four major factors of silence namely; indifference of the management, fear of the management, maintenance of good relationship and prosocial tendency as possible causes of silence. These factors were correlated using Pearson’s correlation to find the association between the identified factors and indifference of the management and fear, maintenance of good relationship and prosocial tendency had a strong positive correlation. Further the study showed there is a relationship between age, education level and work experience with employee silence and it differs with different categories of age, education and years of experience. Since the study is related to healthcare organization more emphasis should be given to the employees as the quality of services delivered would mainly depend on them. The study reveals the need for having a positive interpersonal relationship which gives way for continuous feedback between the management and employees which in turn would lower employee silence in an organization
{"title":"Acquiescent, Defensive and Prosocial Reasons for Employee Silence in a Private Healthcare Organization, Bengaluru","authors":"Amrutha P Raju","doi":"10.32924/ijbs.v7i1.249","DOIUrl":"https://doi.org/10.32924/ijbs.v7i1.249","url":null,"abstract":"Employees are the main pillars of an organization that have individual opinions, ideas and information that helps in workplace and organizational improvement. In modern organizations, employees are not the economic man rather it is essential for them to express emotions, perception, thoughts, experience and attitude regarding their workplace and organization as demanded by the nature of work and its environment. They are the foundation of feedback in dealing with and resolving the complexities. So, with this context the aim of the study was to identify the reasons for employee silence in an organization and impact of the socio-demographic variables on employee silence in a tertiary care hospital. Quantitative data (n=334) were collected from the employees of a tertiary care hospital in Bengaluru, India. Exploratory factor analysis was carried out to find the factors causing employee silence among the employees of the organization and independent sample t-test and One-way ANOVA was performed to find the association between the socio-demographic variables and employee silence. Results from the study have identified four major factors of silence namely; indifference of the management, fear of the management, maintenance of good relationship and prosocial tendency as possible causes of silence. These factors were correlated using Pearson’s correlation to find the association between the identified factors and indifference of the management and fear, maintenance of good relationship and prosocial tendency had a strong positive correlation. Further the study showed there is a relationship between age, education level and work experience with employee silence and it differs with different categories of age, education and years of experience. Since the study is related to healthcare organization more emphasis should be given to the employees as the quality of services delivered would mainly depend on them. The study reveals the need for having a positive interpersonal relationship which gives way for continuous feedback between the management and employees which in turn would lower employee silence in an organization","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89951897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
During Covid 19 pandemic, tourism village requires appropriate business model to sustain and survive in order to achieving organization goals. One of the adaptable business models is Business Model Canvas which able to convert complexity of business model into simplify and easy to understand. This research is trying to identify and map current business model of Desa Wisata Kampung Bambu, evaluate business model by SWOT analysis, formulate strategy for developing Desa Wisata Kampung Bambu, and creates design of Desa Wisata Kampung Bambu’s Business Model Canvas. 6 respondents determined intentionally with purposive sampling method consist of 5 managers representative and 1 academician. There are four elements of Business Model Canvas chosen to be prioritize by Desa Wisata Kampung Bambu in order to revise their business strategy among others : Key Activites, Value Proposition, Cost Structure, dan Revenue Streams. Business Model Canvas result also reveals that Desa Wisata Kampung Bambu should make improvements to the model business along with strategy for business development in the future. As consequences, this would be impact to spending activity, potential revenue, primary activity, and Desa Wisata Kampung Bambu’s value proposition.
在2019冠状病毒病大流行期间，旅游村需要适当的商业模式来维持和生存，以实现组织目标。业务模型画布是适应性强的业务模型之一，它能够将复杂的业务模型转化为简单易懂的业务模型。本研究试图识别和绘制德赛甘榜班布目前的商业模式，运用SWOT分析法对商业模式进行评估，制定德赛甘榜班布的发展战略，并创建设计德赛甘榜班布的商业模式画布。采用目的抽样法有意确定6名受访者，其中包括5名管理者代表和1名学者。为了修改他们的商业战略，Desa Wisata Kampung Bambu优先选择了商业模式画布的四个要素:关键活动、价值主张、成本结构和收入流。商业模式画布的结果也表明，Desa Wisata Kampung Bambu应该在未来的业务发展战略中对模式业务进行改进。因此，这将影响到支出活动、潜在收入、主要活动和Desa Wisata Kampung Bambu的价值主张。
{"title":"The Development of Tourism Village Business Model (Case in Tourism Village of Kampung Bambu Banyuresmi)","authors":"Diqbal Satyanegara, Muhammad Johan Widikusyanto","doi":"10.32924/ijbs.v7i1.253","DOIUrl":"https://doi.org/10.32924/ijbs.v7i1.253","url":null,"abstract":"During Covid 19 pandemic, tourism village requires appropriate business model to sustain and survive in order to achieving organization goals. One of the adaptable business models is Business Model Canvas which able to convert complexity of business model into simplify and easy to understand. This research is trying to identify and map current business model of Desa Wisata Kampung Bambu, evaluate business model by SWOT analysis, formulate strategy for developing Desa Wisata Kampung Bambu, and creates design of Desa Wisata Kampung Bambu’s Business Model Canvas. 6 respondents determined intentionally with purposive sampling method consist of 5 managers representative and 1 academician. There are four elements of Business Model Canvas chosen to be prioritize by Desa Wisata Kampung Bambu in order to revise their business strategy among others : Key Activites, Value Proposition, Cost Structure, dan Revenue Streams. Business Model Canvas result also reveals that Desa Wisata Kampung Bambu should make improvements to the model business along with strategy for business development in the future. As consequences, this would be impact to spending activity, potential revenue, primary activity, and Desa Wisata Kampung Bambu’s value proposition.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"222 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77127720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Livestreaming is becoming one of the promotion strategies that companies used to promote the products in this advanced technology development. One of the industry that actively promote the products through live streaming is Beauty Industry. The beauty industry often used few platforms to do the livestreaming, for instance social media. The purpose of this study is to understand that live streaming is becoming one of the digital marketing strategy for beauty industry that has impacted to the industry and also to discuss the underlying potential and understand the weaknesses to avoid in the future. To achieve these goals, data must be collected and then analysed. This research uses a descriptive qualitative method and the data obtained will be analyzed using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). The output of this research is expected to be adapted by sellers who utilize video streaming as one of the digital marketing and this research focused on two social commerce platforms, Tiktok & Instagram.
{"title":"An Environmental Analysis of Live Streaming in Social Media Commerce for Beauty Industry in Indonesia","authors":"R. Amalia, Atik Aprianingsih","doi":"10.32924/ijbs.v7i1.260","DOIUrl":"https://doi.org/10.32924/ijbs.v7i1.260","url":null,"abstract":"Livestreaming is becoming one of the promotion strategies that companies used to promote the products in this advanced technology development. One of the industry that actively promote the products through live streaming is Beauty Industry. The beauty industry often used few platforms to do the livestreaming, for instance social media. The purpose of this study is to understand that live streaming is becoming one of the digital marketing strategy for beauty industry that has impacted to the industry and also to discuss the underlying potential and understand the weaknesses to avoid in the future. To achieve these goals, data must be collected and then analysed. This research uses a descriptive qualitative method and the data obtained will be analyzed using the SWOT matrix (Strengths, Weaknesses, Opportunities, Threats). The output of this research is expected to be adapted by sellers who utilize video streaming as one of the digital marketing and this research focused on two social commerce platforms, Tiktok & Instagram.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"99 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79307930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aisyah Safira Putri, Dr. Leonnard Ong, Sasotya Pratama
According to Indonesian Cosmetic Association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement strategy with Korean stars. In recent years’ Korean celebrity endorsement has brought the eye of the public and has benefited businesses in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young-adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with Partial Least Square Equation Modeling (PLS-SEM) to analyze the data. The result of this study shows that Celebrity Endorsement shows a positive relationship with Perceived Product Quality. AndPerceived Product Quality positively affects Brand Loyalty. This study provides empirical evidence that the above-mentioned relationships do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of quality and loyalty through the promotion of appropriate celebrity endorsements.
{"title":"The Effect of Korean Celebrity Endorsement on Perceived Product Quality and Brand Loyalty: Case of Indonesian Skincare Brand in DKI Jakarta","authors":"Aisyah Safira Putri, Dr. Leonnard Ong, Sasotya Pratama","doi":"10.32924/ijbs.v7i1.258","DOIUrl":"https://doi.org/10.32924/ijbs.v7i1.258","url":null,"abstract":"According to Indonesian Cosmetic Association, the beauty industry in Indonesia has rapidly increased as the number of brands varied. To attract more customers, many local brands adopt a celebrity endorsement strategy with Korean stars. In recent years’ Korean celebrity endorsement has brought the eye of the public and has benefited businesses in increasing the awareness from fans and sometimes even selling out. However, it becomes a concern whether this strategy can bring the intended result and bring actual buying behavior. The purpose of this research is to examine the impact of celebrity endorsement on perceived product quality and brand loyalty among 100 young-adult women exposed to Somethinc skincare brand and NCT who have previously purchased the product in DKI Jakarta. This study uses quantitative analysis with Partial Least Square Equation Modeling (PLS-SEM) to analyze the data. The result of this study shows that Celebrity Endorsement shows a positive relationship with Perceived Product Quality. AndPerceived Product Quality positively affects Brand Loyalty. This study provides empirical evidence that the above-mentioned relationships do exist, and companies can strategically leverage the facts to their advantage and drive customer perceptions of quality and loyalty through the promotion of appropriate celebrity endorsements.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76142612","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
To contribute to the ethics literature, this study collects data from senior business students, MBA students, and managers, to assess whether there are within and between group differences in perceived stakeholder and stockholder views, controlling for gender, age and work experience. The results indicate that, for both seniors and MBA students, their perception of the stakeholder view is significantly greater than that for the stockholder view. Conversely, managers identify more closely with the stockholder view, The results also indicate that managers have a significantly lower (higher) perception of the stakeholder (stockholder) view than either of the student groups. Senior business students have a higher (lower) perception of the stakeholder (stockholder) view than MBA students.
{"title":"Stakeholder and Stockholder Viewpoints of Corporate Ethics: A Comparison among Senior Business Students, MBA Students and Managers","authors":"Russell Ryan Spears","doi":"10.32924/ijbs.v7i1.254","DOIUrl":"https://doi.org/10.32924/ijbs.v7i1.254","url":null,"abstract":"To contribute to the ethics literature, this study collects data from senior business students, MBA students, and managers, to assess whether there are within and between group differences in perceived stakeholder and stockholder views, controlling for gender, age and work experience. The results indicate that, for both seniors and MBA students, their perception of the stakeholder view is significantly greater than that for the stockholder view. Conversely, managers identify more closely with the stockholder view, The results also indicate that managers have a significantly lower (higher) perception of the stakeholder (stockholder) view than either of the student groups. Senior business students have a higher (lower) perception of the stakeholder (stockholder) view than MBA students. ","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"6 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83973073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-15DOI: 10.21632/irjbs.15.3.317-330
Dinesh Elango, Simon Nnaemeka Ajah
At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.
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