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The British Stock Market under the Structure of Market Capitalization Value: New Evidence on its Predictive Content 市值结构下的英国股票市场:预测内容的新证据
Pub Date : 2020-01-01 DOI: 10.25103/IJBESAR.133.05
C. Georgiou
Purpose: The aim of our paper is twofold. First, we examine the predictive ability of log book-market, dividend-price, earnings-price and dividend-earnings ratios on the most recent data set of the strongest securities in the UK economy; unlike the majority of the studies in this data set, our analysis is not limited on returns but further investigates dividend and earnings growth predictability under the presence of the most recent global financial recession. Second, we exploit the long-run equilibrium relationship in two systems, [p_t,d_t,e_t] and [p_t,b_t,e_t] and examine the predictive ability of our newly formed variables, namely [pde]_t and [pbe]_t. Design/methodology/approach: In this study, we examine the most recent data set of Financial Times Stock Exchange 100 (FTSE 100) and analyze it based on the formation of size portfolios. The main focus is placed on the index’s returns, dividend and earnings growth rates and the predictive ability of the four financial ratios we have selected following their reputation as strong predictors. We also formulate two extra ratios based on their long-run equilibrium relationship. Finding: Our study’s main findings can be summarized as following. First, we retrieve evidence that in-sample return predictability is evident in the medium and large-sized portfolios and is better captured by [pde]_t at 35% and 47% equivalently. Second, forecasts on dividend growth are even more linked to the size criterion we employ. Third, in-sample regressions of continuously compounded earnings growth rate show that most predictive benefits are obtained by [dp]_t in the medium portfolio with an R^2 of 45%. Research limitations/implications: A first constraint is the forecasters we employ; we have used the most indicative ones due to their popularity in similar data sets but there are other macroeconomic variables such as spreads and interest rates that could be tested in future research. Also, we could examine the sensitivity of our results on whether we use nominal, excess or real returns and then, attempt to alter our data’s frequency so as to address the seasonality effect observed mainly in dividends and earnings. Originality/value: We believe that our paper contributes to the ongoing debate of the traits that make return predictable and the information included in either dividends or earnings to explain that predictability. Finally, the novelty of this paper lies in the links it tries to retrieve among market capitalization value and predictability in a market whose predictive components have not been entirely explored. Our paper may prove informative to investors focused on short-term forecasting and interested in the effects of size in portfolio formation.
目的:我们论文的目的是双重的。首先,我们在英国经济中最强的证券的最新数据集上检验了日志账面市场、股息价格、收益价格和股息收益率的预测能力;与本数据集中的大多数研究不同,我们的分析并不局限于回报,而是进一步研究了在最近全球金融衰退的情况下股息和盈利增长的可预测性。其次,我们利用[p_t,d_t,e_t]和[p_t,b_t,e_t]两个系统的长期均衡关系,检验我们新形成的变量[pde]_t和[pbe]_t的预测能力。设计/方法/方法:在本研究中,我们研究了金融时报证券交易所100指数(FTSE 100)的最新数据集,并根据规模投资组合的形成进行了分析。我们主要关注的是该指数的回报率、股息和盈利增长率,以及我们选择的四种财务比率的预测能力,因为它们具有很强的预测能力。我们还根据它们的长期均衡关系制定了两个额外的比率。研究发现:本研究的主要发现可以总结如下。首先,我们检索了样本内收益可预测性在中型和大型投资组合中是明显的证据,并且在35%和47%的相等值下,[pde]_t更好地捕获了样本内收益可预测性。其次,对股息增长的预测与我们采用的规模标准更加相关。第三,连续复合收益增长率的样本内回归表明,在R^2为45%的中等投资组合中,[dp]_t获得了大多数预测收益。研究限制/启示:第一个约束是我们使用的预测者;我们使用了最具指示性的变量,因为它们在类似的数据集中很受欢迎,但还有其他宏观经济变量,如价差和利率,可以在未来的研究中进行测试。此外,我们可以检查我们的结果是否使用名义、超额或实际回报的敏感性,然后,尝试改变我们的数据频率,以解决主要在股息和收益中观察到的季节性效应。原创性/价值:我们认为,我们的论文有助于正在进行的关于使回报可预测的特征以及股息或收益中包含的信息来解释可预测性的辩论。最后,本文的新颖之处在于它试图在一个预测成分尚未完全探索的市场中检索市值与可预测性之间的联系。对于关注短期预测和对投资组合形成规模效应感兴趣的投资者来说,我们的论文可能会提供信息。
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引用次数: 0
Is The Oil Price a Determinant of Employment in Oil Intensive Romanian Communities? 石油价格是罗马尼亚石油密集型社区就业的决定因素吗?
Pub Date : 2019-12-01 DOI: 10.25103/ijbesar.123.01
Vlad-Cosmin Bulai, Alexandra Horobet
Purpose: The purpose of this study is to determine the resilience of oil intensive Romanian communities to oil price fluctuations. Design/methodology/approach: The methodology employed is based on identifying the communities with the most extensive oil extraction activities using GIS (Geographic Information System) software. We then apply a random effects panel regression model to check the significance of the oil price as a predictor of employment. Finding: Results indicate that the effect of oil price fluctuations is limited, with employment in the identified communities following the national trend. Research limitations/implications: Unfortunately, our study is hindered by data availability issues and a short time series. Nevertheless, conclusions are backed by the country’s characteristics - a diversified economy, integration with refining operations, and the presence of related manufacturing and services activities. Originality/value: The study adds to the existing literature by focusing on a mature region with a long history of hydrocarbon extraction activities. We argue that the study of local communities in mature regions is of great importance in the context of the ongoing energy transition, particularly of those located within the European Union.
目的:本研究的目的是确定石油密集型罗马尼亚社区对油价波动的抵御能力。设计/方法/方法:所采用的方法是基于使用地理信息系统软件确定具有最广泛的石油开采活动的社区。然后,我们应用随机效应面板回归模型来检验油价作为就业预测指标的重要性。调查结果:结果表明,石油价格波动的影响是有限的,确定的社区的就业遵循全国趋势。研究局限性/影响:不幸的是,我们的研究受到数据可用性问题和短时间序列的阻碍。尽管如此,这些结论还是得到了该国特点的支持——经济多元化,与炼油业务一体化,以及相关制造业和服务业活动的存在。独创性/价值:该研究通过关注一个具有悠久碳氢化合物开采活动历史的成熟地区,为现有文献增添了内容。我们认为,在正在进行的能源转型背景下,对成熟地区的当地社区的研究具有重要意义,尤其是对欧盟内部的社区。
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引用次数: 0
Error Reports in the Light of Error Management Climate, Task Complexity and Personnel Composition 基于错误管理环境、任务复杂性和人员构成的错误报告
Pub Date : 2019-12-01 DOI: 10.25103/ijbesar.123.02
Marco Haid, Sabine Graschitz, Peter Heimerl
Purpose: This study examines the impact of error management climate, task complexity and personnel composition on the willingness to report errors in audit firms. A high willingness to report errors enables the proper conduction of an audit and is associated with higher organizational performance. Design/methodology/approach: We use a mixed-subject case-based experiment to gain data for the examination. A total of 53 certified Austrian and German auditors participated in the experiment. For the data analysis, we use descriptive statistics and nonparametric test procedures to investigate significant differences. Findings: The results indicate that a proper error management climate is the most important factor for the willingness to report errors, which increases under an “error-tolerant” error management climate. The impact of the error management climate is independent of the task complexity and the personnel composition in which the error occurred. Research limitations/implications: The use of other methods and approaches to manipulate and operationalize the variables may lead to different results. Originality/value: This study contributes to the growing body of literature on error management climate. The analysis of the influence of task complexity and personnel composition on the willingness to report errors offers new insights into the impact and significance of error management climate in audit firms.
目的:本研究考察了审计事务所错误管理氛围、任务复杂性和人员构成对错误报告意愿的影响。报告错误的高度意愿能够正确地进行审计,并与更高的组织绩效相关联。设计/方法/方法:我们使用混合受试者案例为基础的实验来获取数据。共有53名奥地利和德国的认证审计员参加了这项实验。对于数据分析,我们使用描述性统计和非参数检验程序来调查显著差异。结果表明:适当的差错管理氛围是影响差错报告意愿的最重要因素,在“容错”差错管理氛围下,差错报告意愿增加。错误管理环境的影响与发生错误的任务复杂性和人员构成无关。研究局限性/启示:使用其他方法和途径来操纵和操作变量可能会导致不同的结果。原创性/价值:这项研究为越来越多的错误管理氛围的文献做出了贡献。对任务复杂性和人员构成对错误报告意愿的影响的分析,为审计事务所错误管理氛围的影响和重要性提供了新的见解。
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引用次数: 0
Factors on the Accrual Accounting Adoption: Empirical Evidence from Indonesia 影响权责发生制会计采用的因素:来自印度尼西亚的经验证据
Pub Date : 2019-12-01 DOI: 10.25103/ijbesar.123.04
Khoirul Aswar
Purpose: This study aims to examine the relationship between top management support, implementation costs, and effective project leader and the level of accrual accounting adoption in Indonesia's municipalities. Design/methodology/approach: The hypotheses of the study were tested using the survey data from 220 municipalites in Indonesia. The instrument for content and construct validity and reliability was tested. Then, the hypotheses were tested using Structure Equation Modelling (SEM) by SmartPLS. Finding: This study found that, top management support and implementation cost have significant relationship with the level of accrual accounting adoption. Meanwhile, effective project leader has no significant relationship with the level of accrual accounting adoption. Research limitations/implications: This study contributions to provide input into the adoption of Government Regulation No. 71 of 2010 in order to apply the rule of accrual accounting to the fullest, and to minimize errors in financial reporting with the identification of possible obstacles faced in implementing accrual accounting. This study recommended that, more factors such as human resources, external audit are needed to complement and improve financial reporting with accrual accounting adoption. Originality/value: To the best of the researcher's knowledge, no study of Indonesian municipalities has tested the impact of factor such as top management support, implementation cost, and effective project leader on the level of accrual accounting adoption.
目的:本研究旨在检验印尼市政当局最高管理层的支持、实施成本和有效的项目负责人与权责发生制会计采用水平之间的关系。设计/方法/方法:使用来自印度尼西亚220个市镇的调查数据对研究的假设进行了检验。测试了该工具的内容和结构的有效性和可靠性。然后,利用SmartPLS的结构方程建模(SEM)对这些假设进行了检验。研究发现:本研究发现,高管支持和实施成本与权责发生制会计采用水平有显著关系。同时,有效的项目负责人与权责发生制会计采用水平没有显著关系。研究局限性/影响:本研究有助于为通过2010年第71号政府条例提供投入,以便最大限度地应用权责发生制会计规则,并最大限度地减少财务报告中的错误,同时查明在实施权责发生制时可能面临的障碍。这项研究建议,需要人力资源、外部审计等更多因素来补充和改进采用权责发生制会计的财务报告。独创性/价值:据研究人员所知,没有一项对印度尼西亚市政当局的研究测试了高层管理支持、实施成本和有效的项目负责人等因素对权责发生制会计采用水平的影响。
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引用次数: 3
Analysis and Critical Investigation of the Financial Statements of Food Sector Companies in Thessaly Region (Greece) that Were Included in the Investment Development Programs the Period 2013-2016 对2013-2016年投资发展计划中包括的色萨利地区(希腊)食品部门公司财务报表的分析和批判性调查
Pub Date : 2019-11-20 DOI: 10.25103/ijbesar.122.05
Ioannis Rigas, G. Theodossiou, N. Rigas, C. Karelakis, Nikolaos Pantos, Αpostolos Goulas
Purpose: The aim of this research study is to assess the progress of the food sector companies that received financial aid for investment through the Developmental Laws in the last years (2013-16) of the economic recession in Thessaly Region (Greece), by choosing a random and representative sample of companies. Design/methodology/approach: In order to achieve this goal, financial data was collected which would be able to provide us with information in order to study the evolution of the food industry in Thessaly Region (Greece). The statistical analysis of the data was done with the statistical analysis package IBM SPSS Statistics 23. The descriptive statistics on the distributions and frequency diagrams (Histograms) and normal frequencies curves for the percentages of changes were also calculated. To test the significance of the differences between the mean values of the financial statements items, the method of One-Way Analysis Of Variance (One-Way ANOVA) was used. The same method was used to test the mean values of both the changes in amounts and in their percentages. Findings: In short, we can say that the percentage changes in Total Assets and Equity the time period 2013-16 are small and concentrated around zero. The same period, we have a significant increase in L/M Debt and Sales, except for a few extreme cases, while the percentage changes in Gross Profit and Profit before Tax are limited. The year 2016 there were significant changes in Taxes and Net Profit from AM2005-16. Research limitations/implications: The collection, processing, and analysis of the financial data of the undertakings were limited to the undertakings which have the obligation to publish their financial data. Originality/value: In recent years, very few studies have been carried out on the effectiveness of investment by private companies subsidized by Greek or European Investment Programs.
目的:本研究的目的是通过选择随机和代表性的公司样本,评估在色萨利地区(希腊)经济衰退的最后几年(2013-16),通过发展法律获得投资财政援助的食品部门公司的进展。设计/方法/方法:为了实现这一目标,收集了财务数据,这将能够为我们提供信息,以便研究色萨利地区(希腊)食品工业的演变。采用IBM SPSS Statistics 23统计分析软件包对数据进行统计分析。还计算了变化百分比的分布和频率图(直方图)和正态频率曲线的描述性统计。为了检验财务报表项目均值之间差异的显著性,使用了单向方差分析(One-Way Analysis of Variance, one - ANOVA)的方法。用同样的方法来检验数量变化和百分比变化的平均值。简而言之,我们可以说2013-16年期间总资产和权益的百分比变化很小,并且集中在零附近。同期,除了少数极端情况外,我们的L/M Debt和Sales都有显著增长,而毛利和税前利润的百分比变化是有限的。与2005-16年度相比,2016年的税收和净利润发生了重大变化。研究局限/启示:企业财务数据的收集、处理和分析仅限于有义务公布其财务数据的企业。原创性/价值:近年来,很少有研究对希腊或欧洲投资计划补贴的私营公司投资的有效性进行研究。
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引用次数: 0
Neoclassical and technological catching-up as the channels of the real convergence process in the European Union 新古典主义和技术追赶是欧盟真正融合进程的渠道
Pub Date : 2017-06-01 DOI: 10.25103/IJBESAR.102.01
Izabela Młynarzewska Borowiec
Purpose: The purpose of the paper is to investigate the β-convergence process between European Union member states in the period 2000-2014 and identify channels of that process. The paper attempts to illustrate if the investigated group of countries experienced convergence because of capital accumulation, technological catching-up or via both mechanisms. Design/methodology/approach: The framework used to test the relative strength of neoclassical and technological catching-up as convergence driving forces combines the neoclassical and endogenous representations of the economic growth process. The tests are conducted with the use of cross- sectional as well as panel data analysis, including the proper methods of estimation. Findings: The paper provides evidence for the presence of the β-convergence process among European Union countries in the period 2000-2014. The obtained results confirmed that in the analysed period, both channels of convergence (neoclassical and technological) occurred in the group of 27 EU member states. The technological mechanism seemed to be more important than the neoclassical one, especially between the “new” EU countries. In the group of “old” EU members no evidence of technological channel convergence was found. The preliminary survey on the existence of productivity convergence in the analysed groups confirmed its existence in the EU-27 and EU-12 group. Results for the EU-15 group were ambiguous. Research limitations/implications: As the results obtained for the EU-15 group were slightly different depending on the research method used, in the future, it would be advisable to carry out an additional study using an alternative research method. Moreover, further research on these issues should be explored towards much more accurate analysis of the productivity convergence and its impact on the real convergence process in the analysed groups of countries. Originality/value: The paper is an important step, giving direction to studies on determinants of the real convergence process in the EU. According to the obtained results, technological channel, not capital accumulation, is the driving force of the converge process in the European Union. It might be an important signal for the future convergence policy pursued at the national and European level. The policy concentrated on the dynamics of capital seems not to be effective enough to increase the speed of the convergence process between European Union member states in the future.
目的:本文的目的是调查2000-2014年期间欧盟成员国之间的β-趋同过程,并确定该过程的渠道。本文试图说明被调查的国家集团是否因为资本积累、技术追赶或通过这两种机制而出现趋同。设计/方法论/方法:用于测试作为趋同驱动力的新古典主义和技术追赶的相对强度的框架结合了经济增长过程的新古典和内生表征。测试使用了截面数据和面板数据分析,包括正确的估计方法。研究结果:该论文为2000-2014年期间欧盟国家之间存在β-趋同过程提供了证据。所获得的结果证实,在所分析的时期,27个欧盟成员国都出现了两种趋同渠道(新古典和技术)。技术机制似乎比新古典机制更重要,尤其是在“新”欧盟国家之间。在“老”欧盟成员国中,没有发现技术渠道趋同的证据。关于所分析的集团是否存在生产力趋同的初步调查证实了欧盟27国和欧盟12国集团存在生产力趋同。EU-15组的结果不明确。研究局限性/影响:由于EU-15组获得的结果因所使用的研究方法而异,因此未来建议使用替代研究方法进行额外研究。此外,应探讨对这些问题的进一步研究,以便更准确地分析生产力趋同及其对所分析国家集团实际趋同进程的影响。原创性/价值:这篇论文是重要的一步,为研究欧盟真正趋同过程的决定因素提供了方向。根据研究结果,技术渠道而非资本积累是欧盟趋同进程的驱动力。这可能是未来在国家和欧洲层面推行趋同政策的一个重要信号。集中于资本动态的政策似乎不足以提高欧盟成员国之间未来趋同进程的速度。
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引用次数: 3
Management Control Systems and Strategy: A Resource Based Perspective. Evidence from Greece 管理控制系统与策略:基于资源的视角。来自希腊的证据
Pub Date : 2017-05-01 DOI: 10.25103/IJBESAR.102.04
N. Theriou, D. Maditinos, Georgios N. Theriou
Purpose: The purpose of this paper is to empirically examine from the resource-based perspective, the relationship between the use of management control systems (MCS) and organisational capabilities in the Greek context. Design/Methodology/Approach: The study follows Henri's (2006) methodology and explores the relationships between the diagnostic and interactive uses of performance measurement systems (PMS) and the five capabilities (e.g. market orientation, organisational learning, entrepreneurship, innovativeness and market responsiveness) leading to strategic choice. Structural equation modelling represents the relationships between the variables and data collected from the survey, which was analysed as a statistical tool with AMOS. Findings: Results revealed that diagnostic use of PMS negatively influence only the organisational learning, while the interactive use positively interacts with most of the capabilities. Research limitations/implications: This study can be further extended by incorporating more factors in the proposed model, such as environmental uncertainty, size and organisational culture, and examine their possible effect on the relationship between PMS uses, organisational capabilities and performance. Originality/Value: There is no similar empirical research in the context of Greece.
目的:本文的目的是从资源为基础的角度进行实证研究,在希腊背景下使用管理控制系统(MCS)和组织能力之间的关系。设计/方法/方法:本研究遵循Henri(2006)的方法,并探讨绩效评估系统(PMS)的诊断和互动使用与导致战略选择的五种能力(如市场导向、组织学习、创业、创新和市场反应)之间的关系。结构方程模型表示变量和从调查中收集的数据之间的关系,这些数据作为AMOS的统计工具进行分析。研究发现:PMS的诊断性使用仅对组织学习产生负向影响,而互动性使用对大多数能力产生正向影响。研究局限/启示:本研究可以进一步扩展,纳入更多的因素,如环境不确定性、规模和组织文化,并研究它们对PMS使用、组织能力和绩效之间关系的可能影响。原创性/价值:在希腊的背景下没有类似的实证研究。
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引用次数: 11
Employee engagement factor for organizational excellence 组织卓越的员工敬业度因素
Pub Date : 2017-03-01 DOI: 10.25103/IJBESAR.101.03
Tzvetana Stoyanova, Ivaylo Iliev
Purpose: The objective of this publication is to identify ways to increase employee engagement in Bulgarian business organizations and identify how such employee engagement affects employee and company performance. Design/methodology/approach: Our research is based on the evaluation of employee engagement methodologies used by well-known companies such as Gallup HCM Advisory Group, Deloitte and Aon Hewitt. Based on these, we derive the factors influencing employee engagement in Bulgarian companies. Findings: This work focuses on management, in recent years, aimed at retaining and developing the best employees, and their evolution into reliable potential leaders of the organization. This is undertaken to maintain and increase the number of those engaged in the business of company employees as well. The management of a successful leader is considered key to increasing employee engagement. Employee commitment implies something special, additional or atypical in the performance of tasks and job role. This is a behaviour that involves innovation, demonstrating initiative via proactive seeking of opportunities that contribute to the company and exceeding the expected standard of employee performance. The findings can strengthen the already-significant role of management. There is no universal way to increase employee engagement and motivation towards increased productivity, activity, and creativity. Research limitations/implications: The study has been undertaken for employees in Bulgaria.
目的:本出版物的目的是确定提高保加利亚商业组织员工敬业度的方法,并确定这种员工敬业度如何影响员工和公司绩效。设计/方法/方法:我们的研究基于对知名公司(如盖洛普人力资源管理咨询集团、德勤和怡安翰威特)使用的员工敬业度方法的评估。在此基础上,我们得出了影响保加利亚公司员工敬业度的因素。研究发现:这项工作的重点是管理,近年来,旨在保留和发展最优秀的员工,并将他们演变为可靠的潜在领导者的组织。这也是为了维持和增加公司员工从事业务的人数。一个成功的领导者的管理被认为是提高员工敬业度的关键。员工承诺指的是在任务和工作角色的表现中某些特殊的、额外的或非典型的东西。这是一种涉及创新的行为,通过积极主动地寻找对公司有贡献的机会来展示主动性,并超出员工绩效的预期标准。这些发现可以加强管理的重要作用。没有一种通用的方法可以提高员工的敬业度和积极性,从而提高生产力、活跃度和创造力。研究局限/影响:这项研究是针对保加利亚的雇员进行的。
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引用次数: 43
Smart work: The transformation of the labour market due to the fourth industrial revolution (I4.0) 智能工作:第四次工业革命带来的劳动力市场转型
Pub Date : 2017-01-01 DOI: 10.25103/IJBESAR.103.03
Birgit Eberhard, Mickael Podio, A. P. Alonso, Evita Radovica, Lidija Avotina, Līga Peiseniece, Maria Caamaño Sendon, Alison Gonzales Lozano, Joan Solé-Pla
Purpose - This article explores how the fourth industrial revolution is transforming the labour market by demanding new professional skills and by digitalizing jobs done by the human resources of companies. A further aim is to postulate on new professions which will, in the future, be in high demand and the skills that will be required to fulfill those job non-robotized profiles. Design/methodology/approach: The proposed methodology is, firstly, an analysis of the impact of digitalization on the labor market in those economies experiencing the digital revolution. Secondly, an expert survey of university professors is conducted and curricula of universities are evaluated in order to analyze if higher education institutions are aware of future digital trends and what measures and teaching methods professors use to prepare their students to encounter these trends. Findings: Based on the results, future jobs of highly demand will be described, as will the skill sets needed to fulfill those jobs. Furthermore, a call of action to the higher education sector will be made to encourage universities to prepare future graduates for a new labor market reality. Research limitations/implications: The results of the research are expected to serve as a reflection on how the digital revolution is transforming the labor market and how universities can support students in order to enhance their employability. Conversely, an analysis of jobs that are expected to be in demand in the near future – new occupations will appear and some will slowly disappear as they become automated – will encourage students to better prepare themselves for their professional careers and give them a clearer perspective about the labor market they will work in, upon completion of their education. Originality/value: The skills portfolio, introduced by the authors of the present article, shall support universities and professors with future adaptions.
目的-本文探讨了第四次工业革命如何通过要求新的专业技能和数字化公司人力资源所做的工作来改变劳动力市场。进一步的目标是假设未来需求很大的新职业,以及完成这些非机器人工作所需的技能。设计/方法/方法:首先,提出的方法是分析数字化对经历数字革命的经济体劳动力市场的影响。其次,对大学教授进行专家调查,对大学课程进行评估,以分析高等教育机构是否意识到未来的数字趋势,以及教授使用哪些措施和教学方法来让学生准备好迎接这些趋势。结果:基于结果,将描述未来高需求的工作,以及完成这些工作所需的技能组合。此外,还将呼吁高等教育部门采取行动,鼓励大学为新的劳动力市场现实培养未来的毕业生。研究局限性/启示:研究结果有望反映数字革命如何改变劳动力市场以及大学如何支持学生以提高他们的就业能力。相反,对预计在不久的将来会有需求的工作进行分析——新职业将会出现,有些会随着自动化而慢慢消失——将鼓励学生更好地为自己的职业生涯做好准备,并让他们在完成学业后对自己将从事的劳动力市场有更清晰的认识。原创性/价值:本文作者介绍的技能组合将支持大学和教授进行未来的改编。
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引用次数: 88
Innovation and Creativity at the Bottom of the Pyramid 金字塔底层的创新和创造力
Pub Date : 2017-01-01 DOI: 10.25103/IJBESAR.111.02
L. Lehikoinen, Amanda Lundh, Louis Meert, Kevan Waeingnier, Nina Bentsen, Ida B. T. Norbye
Purpose: The purpose of this study is to illustrate how innovative and creative companies develop products and services at the bottom of the economic pyramid (B.o.P) markets. This paper attempts to gain further insight regarding the usage of the 4A perspective developed by Anderson and Billou (2007) and the Triple Bottom Line (TBL) framework developed by Elkington (1999) as guidelines to achieve success in BoP markets. Design/methodology/approach: The authors of this paper come from three different countries (Sweden, Norway and Belgium), which gave a possibility to gather qualitative data from companies located or founded in these three countries. The 4A’s perspective and the TBL framework is used as a theoretical foundation to further investigate the phenomenon regarding how western companies act on B.o.P markets. Thus, this paper attempts to answer the following research questions: How can (social) entrepreneurs (or any companies) adapt the 4A perspective to introduce disruptive innovations and still, with the help from the TBL framework, maintain their sustainable, responsible and ethical approach? Additionally, how can the mind-set of innovation and creativity at the bottom of the pyramid in developing markets be transferred to social entrepreneurs in developed markets? Primary data was gathered through interviews with Solvatten (Sweden), MicroStart (Belgium) and Easypaisa (Norway). Findings: The 4A perspective was proven to be an effective tool while approaching B.o.P markets. Companies must think outside the box of traditional marketing and be creative, to achieve their goals. In dynamic markets, a company will struggle to keep up with all constraints. The case companies struggled most with acting sustainably while achieving profitability. Research limitations/implications: To further validate the results, the sample size should be bigger including several different companies and informants. Originality/value: This paper contributes to the literature of the already-established 4A perspective and the TBL framework by providing in-depth research, by investigating companies and their operations from three different countries (Sweden, Norway and Belgium). To our knowledge no prior case studies have been conducted in these countries.
目的:本研究的目的是说明创新和创意公司如何在经济金字塔(B.o.P)市场的底部开发产品和服务。本文试图进一步了解如何使用Anderson和Billou(2007)开发的4A视角和Elkington(1999)开发的三重底线(TBL)框架作为在防喷器市场取得成功的指导方针。设计/方法/方法:本文的作者来自三个不同的国家(瑞典,挪威和比利时),这使得有可能从位于或成立于这三个国家的公司收集定性数据。本文以4A的视角和TBL框架为理论基础,进一步研究西方公司在B.o.P市场上的行为。因此,本文试图回答以下研究问题:(社会)企业家(或任何公司)如何适应4A视角来引入颠覆性创新,同时在TBL框架的帮助下,保持其可持续、负责任和道德的方法?此外,如何将发展中市场金字塔底层的创新和创造力的思维模式转移到发达市场的社会企业家身上?主要数据是通过采访Solvatten(瑞典)、MicroStart(比利时)和Easypaisa(挪威)收集的。研究结果:4A视角被证明是接近B.o.P市场的有效工具。公司必须跳出传统营销的框框,发挥创意,才能实现自己的目标。在动态的市场中,公司将努力跟上所有的限制。在这种情况下,企业最难以做到在实现盈利的同时保持可持续发展。研究限制/启示:为了进一步验证结果,样本量应该更大,包括几个不同的公司和线人。原创性/价值:本文通过对三个不同国家(瑞典、挪威和比利时)的公司及其运营进行深入研究,为已经建立的4A视角和TBL框架的文献做出了贡献。据我们所知,在这些国家以前没有进行过案例研究。
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引用次数: 5
期刊
International Journal of Business and Economic Sciences Applied Research
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