Pub Date : 2019-06-01DOI: 10.31763/VIPERARTS.V1I1.7
J. Daryanto
The Surakarta Karaton Karawitan which has lived and developed for centuries in the Javanese culture and its distribution leaves many questions, especially those related to the aesthetic concept of the Surakarta Karaton karawitan. The description of the Surakarta Karaton Karawitan musical concept as a reference for the Surakarta community has not been widely revealed. This article aims to reveal and describe one of the aesthetic concepts of the Surakarta Karaton Karawitan, namely the concept of nengsemaken. The paradigm of text and context is used to see the Surakarta Karaton Karawitan events as readable sentences or texts. Texts or sentences have tendency with certain meanings that show certain thoughts that ultimately produce meaning. The concept of interpretation of Clifford Geertz was used to read and interpret musical events in the Surakarta Karaton. From the study conducted, nengsemaken was interpreted as tan sora swarané, rempek rampak kabèh mung jinawil, and sajanturing ringgit.
泗水Karaton Karawitan在爪哇文化中生存和发展了几个世纪，它的分布留下了许多问题，特别是与泗水Karaton Karawitan的美学概念有关的问题。关于苏拉塔卡拉顿卡拉维坦音乐概念作为苏拉塔社区参考的描述还没有被广泛披露。本文旨在揭示和描述苏拉卡塔卡拉顿卡拉维坦的美学概念之一，即nengsemaken的概念。文本和上下文的范式被用来将苏拉塔卡拉顿卡拉维坦事件视为可读的句子或文本。文本或句子具有具有一定意义的倾向，表现出最终产生意义的某些思想。克利福德·格尔茨的诠释概念被用来解读和诠释《泗水卡拉顿》中的音乐事件。根据所进行的研究，nengsemaken被解释为tan sora swaran， rempek rampak kab， mung jinawil和sajanturing lingit。
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Pub Date : 2019-06-01DOI: 10.31763/VIPERARTS.V1I1.13
Peter Ardhianto, William Manuel Son
The number of adverts that have sprung up this digital era has made the creative industry try to break new breakthroughs so that advertisements can be more able to get the attention of the audience by making many innovations. As in the uht ultra love life love milk television television ad. What is applied to television advertising media that has a general target for all people who see this ad, and the main target is young people because it is more relevant and consumers are mostly young people, because milk supports the development period. The purpose of this study is to help review the meaning of a modern advertisement, especially milk advertisements which are usually for children but aimed at all ages.This study uses Roland Barthes's semiotic theory as a theory in the study of television ads, with methods of documentation, interviews, literature studies, so that the right data is collected to be analyzed. So the conclusion in this study is that uht ultra love live love milk television advertising has the message contained in each video scene that is combined with verbal text emphasis and changes in typographic elements that have their own meaning to trigger emotions from consumers.
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Pub Date : 2019-06-01DOI: 10.31763/VIPERARTS.V1I1.14
Damar Tri Afrianto
Film titled Dendang Bantilang Director M. Ikhwan is one of the films that focus on cultural issues primarily in Bulukumba Regency. As a work of film, in addition to serving an aesthetic spectacle, but also showing the reality of the existence of a legend that is in the middle of a Pinisi of the current global era. This film does not only show the existence of pinisi at present, but show how urban culture contestation takes place in Bulukumba contextually. This is why the concern of this research leads to aspects of urban culture in the phenomenon in the film Dendang Bantilang. Through the method of semiotics Roland Barthes, this research found several realities behind their urban phenomenon in Bulukumba, among them: 1) the ceased of the chain of inheritance skills in the community of Bulukumba in making the pinisi ship as the main livelihood, 2) The fascination of work outside the village especially in Malaysia, and 3) The work of making Pinisi ship with a long process has an impact on the cost of wages that received late because wait for the completion of the shipbuilding. The results of the research showing the film Dendang Bantilang can be a reflection of contemplation that maintaining and harmonizing pinisi culture requires a strong and high awareness effort. Pinisi is the ancestral heritage of Indonesian culture both in form and knowledge, not to improve the flow of urban culture accompanied by the extinction of knowledge and skills about Pinisi.
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