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Pengaruh Citra Merek, Promosi, Kualitas Pelayan Dan Store Atmosphere Terhadap Kepuasan Konsumen 品牌形象、促销、服务员和商店氛围对消费者满意度的影响
Pub Date : 2023-07-18 DOI: 10.24912/je.v28i2.1626
Nasrul Efendi, Tya Wildana Hapsari Lubis, Sugianta Ovinus Ginting
This study aims to determine the partial and simultaneous effects of brand image, promotion, service quality and store atmosphere on customer satisfaction. This type of research is associative research, namely research that aims to find out some cancellations regarding whether or not there is a relevant relationship between two or more research variables. The sampling technique uses a non-probability sampling technique with an accidental sampling approach with a sample size of 167 respondents. Based on research data processing, it is known that brand image, service quality and store atmosphere partially affect consumer satisfaction. While promotions partially have no effect on consumer satisfaction. Then, the results of the study simultaneously show that brand image, promotion, service quality and store atmosphere affect consumer satisfaction with a determination value (R²) of 0.628 which means that brand image, promotion, service quality and store atmosphere are able to explain consumer satisfaction of 62.800 percent.
本研究旨在确定品牌形象、促销活动、服务质量和店内气氛对顾客满意度的局部和同时影响。这种类型的研究是关联研究,即旨在找出两个或多个研究变量之间是否存在相关关系的一些取消。抽样技术采用非概率抽样技术和偶然抽样方法,样本大小为167名受访者。通过研究数据处理可知,品牌形象、服务质量和店铺氛围对消费者满意度有部分影响。而促销部分对消费者满意度没有影响。然后,研究结果同时表明,品牌形象、促销、服务质量和商店氛围影响消费者满意度,其决定值(R²)为0.628,即品牌形象、促销、服务质量和商店氛围能够解释消费者满意度的62.800%。
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引用次数: 0
SECURITY AS A MODERATION OF INTEREST IN USING A DIGITAL WALLET WITH A TECHNOLOGY ACCEPTANCE MODEL (TAM) 安全性作为使用具有技术接受模型(tam)的数字钱包的兴趣调节
Pub Date : 2023-07-11 DOI: 10.54209/ekonomi.v12i3.2192
Ratih Kusumastuti, R. Haryanto, Umi Hidayati, T. Wibowo
Technological advances have advanced rapidly and spread to all corners of the country. The use of digital wallets has become a very popular means of making payments online, the use of digital wallets has been specifically designed to benefit users in terms of convenience and ease of use. Now a person can make payments without having to meet in person because of the long distance from where he lives. This research was conducted to determine a person's interest in using a digital wallet technology system using the TAM (Technology Acceptance Model) theory developed by Davis in 1989 as a research model. The population and sample in this study are digital wallet users in Indonesia who were obtained using the probability sampling technique: simple random which was successfully obtained totaling 280 respondents in this study. Data analysis techniques using Smart PLS obtained from questionnaires. The results of the study found that perceived usefulness and perceived convenience partially had a significant effect. Meanwhile, security as a moderating variable is able to moderate the effect of perceived usefulness and perceived convenience on the interest in using digital wallets
科技进步迅速,并蔓延到全国各个角落。使用数字钱包已经成为一种非常流行的在线支付手段,数字钱包的使用经过专门设计,使用户在方便和易用方面受益。现在一个人可以付款而不必亲自见面,因为他住的地方很远。这项研究是为了确定一个人对使用数字钱包技术系统的兴趣,使用了Davis在1989年开发的TAM(技术接受模型)理论作为研究模型。本研究的人口和样本是印度尼西亚的数字钱包用户,他们使用概率抽样技术:简单随机,成功获得了280名受访者。使用从问卷中获得的智能PLS数据分析技术。研究结果发现,感知有用性和感知便利性部分具有显著影响。同时,安全性作为调节变量能够调节感知有用性和感知便利性对使用数字钱包的兴趣的影响
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引用次数: 0
THE EFFECT OF SELF SERVICE TECHNOLOGY AND SERVICE QUALITY ON LOYALTY WITH SATISFACTION AS MODERATION 自助服务技术、服务质量对忠诚度的影响,满意度为调节因素
Pub Date : 2023-07-11 DOI: 10.54209/ekonomi.v12i3.2186
Novi Novaria, Tuti Sulastri, Jemi Pabisangan Tahirs, T. Wibowo
Loyalty or faithfulness of a consumer is one thing that needs to be considered by financial service companies such as banking. The purpose of this study was to determine the effect of self-service technology and service quality on loyalty with satisfaction as moderation. The population in this study is the largest bank customers in Indonesia. The results showed that self-service technology and service quality had an effect on loyalty. Then, satisfaction as a moderation that is able to moderate self-service technology and service quality on loyalty
消费者的忠诚度是银行等金融服务公司需要考虑的一件事。本研究以满意度为调节因子,探讨自助服务技术与服务品质对顾客忠诚度的影响。这项研究中的人口是印度尼西亚最大的银行客户。结果表明,自助服务技术和服务质量对忠诚度有影响。然后,满意度作为一种调节,能够调节自助服务技术和服务质量对忠诚度的影响
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引用次数: 0
Pengaruh Likuiditas, Leverage, Dan Arus Kas Terhadap Financial Distress 流动性、杠杆和现金流对金融Distress的影响
Pub Date : 2023-07-10 DOI: 10.24912/je.v28i2.1468
Jennifen Wijaya, Rousilita Suhendah
The purpose of this study is to obtain empirical evidence regarding the effect of liquidity, leverage, and cash flow on financial distress. This study used consumer cyclicals sector companies listed on the Indonesia Stock Exchange in 2019-2021. Samples were selected by purposive sampling method and the data used were 133 data. The data obtained was processed using the E-Views 12 program. Based on the research conducted, liquidity has a positive significant effect on financial distress, leverage has a negative significant effect on financial distress, and cash flow has a positive significant effect on financial distress. The implication of this research is that liquidity, leverage, and cash flow affect company management, investors, and creditors in making decisions.
本研究的目的是获得关于流动性、杠杆和现金流量对财务困境影响的实证证据。本研究使用了2019-2021年在印度尼西亚证券交易所上市的消费周期性行业公司。采用目的抽样法选取样本,使用资料133份。所获得的数据使用E-Views 12程序进行处理。从研究结果来看,流动性对财务困境具有显著的正向影响,杠杆对财务困境具有显著的负向影响,现金流量对财务困境具有显著的正向影响。本研究的含义是流动性、杠杆和现金流影响公司管理层、投资者和债权人的决策。
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引用次数: 0
Analisis Faktor-Faktor yang Mempengaruhi Likuiditas Pasar Saham 分析影响股市流动性的因素
Pub Date : 2023-07-10 DOI: 10.24912/je.v28i2.1414
Khairina Natsir, Nurainun Bangun, A. Waani
The objective of this study is to obtain valid evidence regarding the individual effects of the variables Firm Value, earnings management, and stock risk on stock market liquidity. Stock Liquidity, Earning Management, Firm Value, and Stock Risk are measured respectively by Total Volume Activity, discretionary accrual model modified Jones, PBV, and Beta. Research in the form of causality. Samples were selected using a purposive technique. The data is extracted from the company's annual financial reports accessed from official sources. The samples were 16 companies from the infrastructure sub-sector manufacturing group listed on the IDX during the 2017-2021 period, so that 80 observation data were obtained. Multiple regression is used for data analysis, where the tests include multicollinearity tests, partial-t tests and coefficient of determination tests. The findings of this study show that Earning Management, Firm Value, and Stock Risk affect Stock Market Liquidity
本研究的目的是获得有效的证据,关于变量公司价值,盈余管理和股票风险对股票市场流动性的个别影响。股票流动性、盈余管理、公司价值和股票风险分别通过总成交量活动、修正的琼斯可自由支配权责发生制模型、PBV和Beta来衡量。以因果关系的形式进行研究。使用有目的的技术选择样本。这些数据摘自该公司从官方渠道获取的年度财务报告。样本为2017-2021年期间在IDX上市的基础设施子行业制造业集团的16家公司,因此获得了80个观察数据。多元回归用于数据分析,其中检验包括多重共线性检验、部分t检验和决定系数检验。本研究发现盈馀管理、企业价值和股票风险对股票市场流动性有影响
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引用次数: 0
Enabling Practical Decision Making For Sustainable Green Data Center Planning 实现可持续绿色数据中心规划的实际决策
Pub Date : 2023-07-10 DOI: 10.24912/je.v28i2.1540
Muhamad Faris Naufal Austen, Athor Subroto
Data centers play a crucial role in storing and processing data in today's digital age, leading to a surge in demand for sustainable green data center planning. However, implementing practical measures to achieve sustainability remains a challenge for data center managers. This study aims to aid their informed decision-making in sustainable green data center planning. Previous research has identified seven green data center key components: ICT governance, infrastructure, energy, equipment lifecycle, green technology, benchmarking, and business continuity. Subsequently, the study expanded by utilizing the FAHP method to evaluate the perspectives of various experienced data center. Those green data center components were evaluated against each other regarding the three sustainability criteria: environment, economy, and corporate. Consequently, it was discovered that infrastructure, green technology, and business continuity consistently held the highest fuzzy weight in multiple sensitivity analysis scenarios. Thus, data center managers can allocate resources based on priority rankings and adjust accordingly.
在当今的数字时代,数据中心在存储和处理数据方面发挥着至关重要的作用,导致对可持续绿色数据中心规划的需求激增。然而,实施切实可行的措施来实现可持续性仍然是数据中心管理人员面临的一个挑战。本研究旨在帮助他们在可持续的绿色数据中心规划中做出明智的决策。之前的研究已经确定了七个绿色数据中心关键组成部分:ICT治理、基础设施、能源、设备生命周期、绿色技术、基准测试和业务连续性。随后,利用FAHP方法对不同经验丰富的数据中心的视角进行了评估,扩大了研究范围。这些绿色数据中心组件根据三个可持续性标准相互评估:环境、经济和企业。因此,发现基础设施、绿色技术和业务连续性在多个敏感性分析场景中始终具有最高的模糊权重。因此,数据中心管理人员可以根据优先级排序分配资源并进行相应调整。
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引用次数: 0
Strengthening The Management of Funeral Expenses System: Towards Digitalization and Sustainable Outcomes 加强丧葬费用管理:走向数字化与可持续发展
Pub Date : 2023-06-30 DOI: 10.32678/ijei.v14i1.384
Zarabizan Zakaria, Norfauziah Abdullah
The study was conducted to identify current effectiveness of funeral expenses (khairat kematian) management system in Muslim community. Findings from the survey could lead to the development of a system that can provide excellent services and effective solutions to the funeral expenses management system in the Muslim community. A concise description of the common issues that need to be addressed has been detailed out using Ishikawa Fishbone Diagram. A survey using Google Form was chosen as a method of data collection. 60 respondents comprising various ages and states in Malaysia were involved in the survey. Ishikawa Fishbone Analysis tool was used to identify the causes that contribute to ineffectiveness of the funeral expenses management system. The outcomes of the responses obtained from the survey were analyzed using SWOT Analysis. There were several strategies and action plans suggested at the end of this project paper. These studies and outcomes will trigger macro and micro impacts in context of more effective communication network through an integrated mobile application system. In a nutshell, the proposed e-khidmat system is expected to be an effective solution to the funeral expenses management system.
本研究旨在确定穆斯林社区丧葬费管理系统的有效性。调查结果可能有助于开发一个系统,为穆斯林社区的殡葬费用管理系统提供卓越的服务和有效的解决方案。使用石川鱼骨图对需要解决的常见问题进行了简要描述。选择了一项使用谷歌表格的调查作为数据收集方法。60名受访者参与了调查,他们来自马来西亚不同年龄和州。Ishikawa Fishbone分析工具用于确定导致丧葬费管理系统无效的原因。使用SWOT分析法对调查结果进行了分析。本项目文件末尾提出了若干战略和行动计划。这些研究和成果将通过集成的移动应用系统,在更有效的通信网络的背景下引发宏观和微观影响。简言之,拟议的e-khidmat系统有望成为殡葬费用管理系统的有效解决方案。
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引用次数: 0
Sales and Marketing Strategies in The Marketplace by Businesses in Solo Raya Solo Raya的企业在市场中的销售和营销策略
Pub Date : 2023-06-30 DOI: 10.32678/ijei.v14i1.423
Aminudin Ma’ruf, Putri Maidina Fadila, Sausan Liski Aulia
Every human being buys and sells to meet their needs and desires, technological developments make it easy for everyone to do various jobs, especially in buying and selling activities. This study aims to examine the strategies used by business owners at Shopee to increase their sales and marketing. This study adopts qualitative research methods with data collection techniques used are interviews with several business actors at Shopee by asking questions through Google Forms. The results of this study are sales and marketing strategies carried out by business owners to encourage business growth, namely improving product quality, using advertisements, introducing products in detail to consumers, and maintaining service performance. In this study, several factors were found to support business actors selling on Shopee, namely a wide range, easy access, and a free shipping and payment system on the spot. The results of this research can be put forward by research implications that may be useful in the future by business actors at Shopee. This paper humbly attempted to be used as an additional reference for further studies with similar topics, namely sales and marketing strategies in the Shopee marketplace.
每个人的买卖都是为了满足他们的需求和欲望,技术的发展使每个人都能轻松地从事各种工作,尤其是在买卖活动中。本研究旨在检验Shopee的企业主为提高销售额和市场营销而使用的策略。本研究采用定性研究方法,采用数据收集技术,通过谷歌表格提问,对Shopee的几位商业参与者进行采访。本研究的结果是企业主为鼓励企业发展而采取的销售和营销策略,即提高产品质量、使用广告、向消费者详细介绍产品以及保持服务绩效。在这项研究中,发现了几个支持商业参与者在Shopee上销售的因素,即范围广泛、易于访问以及现场免费送货和支付系统。这项研究的结果可以通过Shopee的商业参与者未来可能有用的研究启示来提出。本文谦虚地试图作为进一步研究类似主题的额外参考,即Shopee市场中的销售和营销策略。
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引用次数: 0
The Impact of Capital Structure and Profitability on Stock Prices in The Property Sector Companies and Real Estate Listed on The Indonesia Stock Exchange 资本结构和盈利能力对印尼证券交易所房地产上市公司股价的影响
Pub Date : 2023-06-30 DOI: 10.32678/ijei.v14i1.411
Alya Innasya Puteri, Elmiliyani Wahyuni
The purpose of this study was to determine the effect of capital structure through the Debt-to-Equity Ratio (DER) and profitability through Return on Equity (ROE) on stock prices in property and real estate sector companies on the Indonesia Stock Exchange (IDX) for the 2016-2021 period. This type of research is field research (field research). By using a quantitative descriptive approach to describe the effect of capital structure, and profitability on stock prices of Property and Real Estate companies for the 2016-2021 period. The population in this study was 86 Property and Real Estate companies. With the purposive sampling technique, only 32 companies were sampled in this study. Data collection techniques use documentation techniques in the form of Annual Reports, statistical reports on annual stock movements, and other data through the Indonesia Stock Exchange website for 6 years. The results of the research that the authors obtained indicate that the Capital Structure through the Debt-to-Equity Ratio (DER) on stock prices. Profitability through Return on Equity (ROE) on stock prices has a negative effect. Capital Structure through Debt-to-Equity Ratio (DER) and Profitability through Return on Equity (ROE) can jointly affect the Stock Price. Based on the results of the coefficient of determination test, it is known that stock prices are influenced by capital structure and profitability by 3.4% while the remaining 96.6% is influenced by other variables outside of this study. Whereas the things that can affect changes in the price of shares are Return on Asset (ROA), return On Equity (ROE), Debt To Asset Ratio (DAR), Debt To Equity Ratio (DER), Book Value Per Share (BVS), Price Book Value (PBV), and Earning Per Share (EPS).
本研究的目的是确定2016-2021年期间,通过债务股本比(DER)的资本结构和通过股本回报率(ROE)的盈利能力对印度尼西亚证券交易所(IDX)房地产和房地产行业公司股价的影响。这种类型的研究是实地研究。通过使用定量描述性方法来描述2016-2021年期间资本结构和盈利能力对房地产和房地产公司股价的影响。这项研究的对象是86家房地产公司。采用目的性抽样技术,本研究仅对32家公司进行了抽样调查。数据收集技术使用年度报告、年度股票走势统计报告以及印度尼西亚证券交易所网站6年来的其他数据形式的文件技术。研究结果表明,资本结构通过负债与股权比率对股票价格的影响。股本回报率(ROE)对股价的盈利能力具有负面影响。通过负债权益比率(DER)的资本结构和通过股本回报率(ROE)的盈利能力可以共同影响股价。基于决定系数检验的结果,已知股票价格受资本结构和盈利能力的影响为3.4%,而剩余的96.6%受本研究之外的其他变量的影响。而可能影响股价变化的因素包括资产回报率(ROA)、股本回报率(ROCE)、债务资产比率(DAR)、债务股本比率(DER)、每股账面价值(BVS)、价格账面价值(PBV)和每股收益(EPS)。
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引用次数: 0
Double Taxation Avoidance Agreement (Tax Treaty) Against International Transactions According to the Islamic Economic Perspective 伊斯兰经济视角下的国际交易双重避税协定
Pub Date : 2023-06-30 DOI: 10.32678/ijei.v14i1.357
Firqotus Sa'idah, T. Suryanto
Holding a Double Taxation Avoidance Agreement (P3B) or a Tax treaty is to avoid double taxation. The presence or absence of this tax treaty greatly affects investors’ profits in international trade transactions. International transactions are needed by every country because with international transactions a country will have the opportunity to increase its economic growth. Through this international trade, a country will have the ability to expand its consumption possibilities. In the agreement, the avoidance of double taxation must also meet the principles that apply in taxes and must also meet the principles of Islamic economics and the conditions of tax collection according to Islamic principles. The purpose of this research is the analysis of double taxation avoidance agreements in international transactions according to the perspective of Islamic economics. In this research, the researcher uses the type of library research. The data collection method is in the form of documentation. The documentation that the author does is looking for documents or data that the author considers important to be taken, in the form of newspaper/magazine articles, journals, libraries, brochures, the internet, and books. This study concluded that the taxation method as part of the method in increasing state revenue administratively must be viewed as a universal method that should not be diverted towards favoring a particular person or entity. Simply, double taxation has unfair treatment because there are still unilateral methods that do not provide justice for citizens who have dual citizenship. The principle of justice is an important pillar in Islamic economics.
持有《避免双重征税协议》(P3B)或税务协定是为了避免双重征税。该税收协定的存在与否极大地影响了投资者在国际贸易交易中的利润。每个国家都需要国际交易,因为通过国际交易,一个国家将有机会提高其经济增长。通过这种国际贸易,一个国家将有能力扩大其消费的可能性。在协议中,避免双重征税还必须符合适用于税收的原则,还必须符合伊斯兰经济学的原则和根据伊斯兰原则征税的条件。本研究的目的是从伊斯兰经济学的角度分析国际交易中的双重避税协议。在本研究中,研究者采用了图书馆研究的类型。数据收集方法采用文档形式。作者所做的文档是以报纸/杂志文章、期刊、图书馆、小册子、互联网和书籍的形式寻找作者认为重要的文档或数据。这项研究得出的结论是,作为增加国家行政收入方法的一部分,税收方法必须被视为一种普遍的方法,不应被转向有利于特定个人或实体。简单地说,双重征税有不公平的待遇,因为仍然有单方面的方法不能为拥有双重国籍的公民伸张正义。正义原则是伊斯兰经济学的一个重要支柱。
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引用次数: 0
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Islamiconomic Jurnal Ekonomi Islam
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