The advancement of tourism in Indonesia has been facilitated through various implicit and nuanced approaches, such as language-based activities and innovative sectors. The availability of promotional texts in the form of language games can be considered a strategic asset, as it can capture the reader's attention and sustain their interest throughout the text, particularly in the context of tourism. The study employed various methodologies such as data acquisition and gathering, data classification and evaluation, and recording the results. A comprehension strategy is a familiar approach wherein we focus on the textual representation of information. The data analysis findings indicate that the utilization of promotional texts in the form of language games possesses a certain degree of strategic significance. This value is exemplified notably through the existence of syntactic deviation, equivocal forms, phonetic wordplay, and the accuracy of vocabulary. AbstrakKemajuan pariwisata di Indonesia telah difasilitasi melalui berbagai pendekatan implisit dan bernuansa, seperti kegiatan berbasis bahasa dan sektor inovatif. Ketersediaan teks promosi dalam bentuk permainan bahasa dapat dianggap sebagai aset strategis, karena memiliki potensi untuk menarik perhatian pembaca dan mempertahankan minat mereka sepanjang teks, khususnya dalam konteks pariwisata. Studi ini menggunakan berbagai metodologi seperti perolehan dan pengumpulan data, klasifikasi dan evaluasi data, dan pencatatan hasil. Strategi pemahaman adalah pendekatan yang akrab bagi kami, di mana kami memusatkan perhatian kami pada representasi informasi secara tekstual. Temuan analisis data menunjukkan bahwa pemanfaatan teks promosi dalam bentuk permainan bahasa memiliki tingkat signifikansi strategis tertentu. Nilai ini dicontohkan terutama melalui adanya penyimpangan sintaksis, bentuk samar-samar, permainan kata fonetik, dan keakuratan kosa kata.
{"title":"Promotion of West Sumatra Tourism in the Creative Industry and Its Strategic Value in the Language of Promotion","authors":"Adjuoktoza Rovylendes, Arnailis Arnailis, Yusnelli Yusnelli, M. Murniati, Ferry Herdianto, Nofridayati Nofridayati","doi":"10.26499/rnh.v12i1.5839","DOIUrl":"https://doi.org/10.26499/rnh.v12i1.5839","url":null,"abstract":"The advancement of tourism in Indonesia has been facilitated through various implicit and nuanced approaches, such as language-based activities and innovative sectors. The availability of promotional texts in the form of language games can be considered a strategic asset, as it can capture the reader's attention and sustain their interest throughout the text, particularly in the context of tourism. The study employed various methodologies such as data acquisition and gathering, data classification and evaluation, and recording the results. A comprehension strategy is a familiar approach wherein we focus on the textual representation of information. The data analysis findings indicate that the utilization of promotional texts in the form of language games possesses a certain degree of strategic significance. This value is exemplified notably through the existence of syntactic deviation, equivocal forms, phonetic wordplay, and the accuracy of vocabulary. AbstrakKemajuan pariwisata di Indonesia telah difasilitasi melalui berbagai pendekatan implisit dan bernuansa, seperti kegiatan berbasis bahasa dan sektor inovatif. Ketersediaan teks promosi dalam bentuk permainan bahasa dapat dianggap sebagai aset strategis, karena memiliki potensi untuk menarik perhatian pembaca dan mempertahankan minat mereka sepanjang teks, khususnya dalam konteks pariwisata. Studi ini menggunakan berbagai metodologi seperti perolehan dan pengumpulan data, klasifikasi dan evaluasi data, dan pencatatan hasil. Strategi pemahaman adalah pendekatan yang akrab bagi kami, di mana kami memusatkan perhatian kami pada representasi informasi secara tekstual. Temuan analisis data menunjukkan bahwa pemanfaatan teks promosi dalam bentuk permainan bahasa memiliki tingkat signifikansi strategis tertentu. Nilai ini dicontohkan terutama melalui adanya penyimpangan sintaksis, bentuk samar-samar, permainan kata fonetik, dan keakuratan kosa kata.","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44176435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to develop a digital quotient-based flipbook media to improve Indonesian language learning outcomes in Islamic universities. This research is an innovation in the implementation of online learning in Indonesian language courses during the COVID-19 pandemic. The method used in this research is Research & Development (R&D) 4D model (Define, Design, Development, and Disseminate). The developed product was tested on students to determine the effect on learning outcomes. Based on the results of the media expert's validation, it was obtained in the Very Good category with an ideal percentage of 95%, and the material expert validation obtained an ideal percentage of 90% with the Very Good category. This indicates that the digital quotient-based flipbook learning media book is feasible to be used as a learning medium. Then the media was tested on students of UIN Sunan Kalijaga and UIN Sunan Ampel, the data obtained was 2,787 > 2,145 = significant. The data shows an increase from before being given the media to before being given the media. Based on the results of the study, it can be concluded that the development of flipbook media based on digital quotient is effective in improving student learning outcomes. AbstrakTujuan penelitian ini adalah mengembangkan media flipbook berbasis digital quotient untuk meningkatkan hasil belajar bahasa Indonesia di perguruan tinggi Islam. Penelitian ini merupakan inovasi pelaksanaan pembelajaran online pada mata kuliah Bahasa Indonesia selama masa pandemi Covid-19. Metode yang digunakan pada penelitian ini adalah Research & Development (R&D) model 4D (Define, Design, Development, dan Disseminate). Produk yang dikembangkan diuji cobakan kepada mahasiswa untuk mengetahui pengaruh terhadap hasil belajar. Berdasarkan hasil validasi ahli media didapatkan kategori Sangat Baik dengan persentase keidealan sebesar 95%, dan validasi ahli materi mendapatkan persentase keidealan sebesar 90% dengan kategori Sangat Baik. Hal ini menandakan bahwa buku media pembelajaran flipbook berbasis digital quotient layak digunakan sebagai media pembelajaran. Kemudian media diuji cobakan terhadap mahasiswa UIN Sunan Kalijaga dan UIN Sunan Ampel diperoleh data 2,787 > 2,145 = signifikan. Data menunjukkan adanya peningkatan dari sebelum diberikan media menjadi sebelum diberikan media. Berdasarkan hasil penelitian dapat disimpulkan bahwa pengembangan media flipbook berbasis digital quotient efektif mampu meningkatkan hasil belajar mahasiswa.
{"title":"Pengembangan Media Flipbook Berbasis Digital Quotient Untuk Meningkatkan Hasil Belajar Bahasa Indonesia Pada Mahasiswa Pendidikan Tinggi Islam di Indonesia","authors":"Aninditya Sri Nugraheni, Ragil Dian Purnama Putri, Shopyan Jepri Kurniawan, Anjar Sulistiawati","doi":"10.26499/rnh.v11i2.5120","DOIUrl":"https://doi.org/10.26499/rnh.v11i2.5120","url":null,"abstract":"The purpose of this study is to develop a digital quotient-based flipbook media to improve Indonesian language learning outcomes in Islamic universities. This research is an innovation in the implementation of online learning in Indonesian language courses during the COVID-19 pandemic. The method used in this research is Research & Development (R&D) 4D model (Define, Design, Development, and Disseminate). The developed product was tested on students to determine the effect on learning outcomes. Based on the results of the media expert's validation, it was obtained in the Very Good category with an ideal percentage of 95%, and the material expert validation obtained an ideal percentage of 90% with the Very Good category. This indicates that the digital quotient-based flipbook learning media book is feasible to be used as a learning medium. Then the media was tested on students of UIN Sunan Kalijaga and UIN Sunan Ampel, the data obtained was 2,787 > 2,145 = significant. The data shows an increase from before being given the media to before being given the media. Based on the results of the study, it can be concluded that the development of flipbook media based on digital quotient is effective in improving student learning outcomes. AbstrakTujuan penelitian ini adalah mengembangkan media flipbook berbasis digital quotient untuk meningkatkan hasil belajar bahasa Indonesia di perguruan tinggi Islam. Penelitian ini merupakan inovasi pelaksanaan pembelajaran online pada mata kuliah Bahasa Indonesia selama masa pandemi Covid-19. Metode yang digunakan pada penelitian ini adalah Research & Development (R&D) model 4D (Define, Design, Development, dan Disseminate). Produk yang dikembangkan diuji cobakan kepada mahasiswa untuk mengetahui pengaruh terhadap hasil belajar. Berdasarkan hasil validasi ahli media didapatkan kategori Sangat Baik dengan persentase keidealan sebesar 95%, dan validasi ahli materi mendapatkan persentase keidealan sebesar 90% dengan kategori Sangat Baik. Hal ini menandakan bahwa buku media pembelajaran flipbook berbasis digital quotient layak digunakan sebagai media pembelajaran. Kemudian media diuji cobakan terhadap mahasiswa UIN Sunan Kalijaga dan UIN Sunan Ampel diperoleh data 2,787 > 2,145 = signifikan. Data menunjukkan adanya peningkatan dari sebelum diberikan media menjadi sebelum diberikan media. Berdasarkan hasil penelitian dapat disimpulkan bahwa pengembangan media flipbook berbasis digital quotient efektif mampu meningkatkan hasil belajar mahasiswa.","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48905755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yetty Morelent, Hasnul Fikri, Popi Fauziati, Eva Krisna
{"title":"Pengaruh Tindak Tutur Direktif Guru terhadap Pembentukan Karakter Siswa dalam Proses Pembelajaran Selama Pandemi Covid-19","authors":"Yetty Morelent, Hasnul Fikri, Popi Fauziati, Eva Krisna","doi":"10.26499/rnh.v11i2.3121","DOIUrl":"https://doi.org/10.26499/rnh.v11i2.3121","url":null,"abstract":"","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46370797","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
British English has several regional varieties for almost every English county, e.g. Yorkshire, Lancashire, Cornwall, and so on. Each dialect can be distinguished by distinct vocabularies and pronunciation; for example the Cockney dialect use the glottal stop [?] instead of alveolar stop [t] in words like butter and bitter, so they are pronounced as [bΛ?ər] and [bɪ?ər]. These distinctive dialects’ pronunciation can be identified easily in spoken interaction, but it would be more problematic if it was represented in written text, such as in a novel. This paper attempts to analyse the distinguishing features of six intra-national varieties of British English found in the detective novel ‘Troubled Blood’ by Robert Galbraith, which is a pseudonym of J.K. Rowlings. The data for this study were taken from the speech samples of six characters from six regional dialects: Irish, Cornish, Scottish, Cockney, Eastender, and Essex. The speech samples data were extracted from the chapters in which the detective (Strike) or her partner (Robin) conversed with the chosen characters whose language backgrounds were stated clearly in the novel. The data were analysed by transcribing the speech samples phonetically, then from the transcriptions, phonetic features of each regional variation were identified using the theories of sociophonetic and regional variations. The interpretation of the sounds was based on the standard British English pronunciation. Results showed that a woman with East End dialect had some characteristics such as omission of initial h-sound, as in ‘appens, ‘ad, ‘eadaches, while a Scottish dialect was identified by the use of ‘havenae’ for ‘have not’. These results indicate that regional dialects or variations can be represented accurately in written text. Yet, it also suggests that the writer should have ample knowledge of each dialect to be able to represent distinctive variations in their writing. AbstrakBahasa Inggris British memiliki beberapa variasi regional untuk hampir setiap wilayah Inggris, misalnya Yorkshire, Lancashire, Cornwall, dan sebagainya. Setiap dialek dapat dibedakan dengan kosakata dan pengucapan yang berbeda; misalnya dialek Cockney menggunakan glottal stop [?] alih-alih alveolar stop [t] dalam kata-kata seperti ‘butter’ dan ‘bitter’ sehingga diucapkan sebagai [bΛ?ər] dan [bɪ?ər]. Pengucapan dialek yang khas ini dapat diidentifikasi dengan mudah dalam interaksi lisan, tetapi akan lebih bermasalah jika direpresentasikan dalam teks tertulis, seperti dalam novel. Makalah ini mencoba menganalisis ciri-ciri pembeda dari enam dialek intra nasional Bahasa Inggris British yang ditemukan dalam novel detektif 'Troubled Blood' karya Robert Galbraith, yang merupakan nama samaran dari J.K. Rowling. Data untuk penelitian ini diambil dari sampel tuturan enam karakter dari enam dialek daerah: Irlandia, Cornish, Skotlandia, Cockney, Eastender, dan Essex. Data sampel ujaran diambil dari bab-bab di mana detektif (Strike) atau pasangannya (Rob
英式英语几乎每个郡都有不同地区的变体，如约克郡、兰开夏郡、康沃尔郡等。每种方言都可以通过不同的词汇和发音来区分;例如，伦敦方言使用声门顿音[?]]而不是像butter和bitter这样的单词中的肺泡顿音[t]，所以它们被读成[bΛ?[r]和[r]。这些独特的方言的发音在口语交流中很容易识别，但如果在书面文本中表现出来，比如在小说中，就会有更多的问题。本文试图分析罗伯特·加尔布雷斯(J.K.罗琳的笔名)的侦探小说《麻烦的血液》中出现的六种不同民族的英式英语的特点。这项研究的数据来自六个地区方言的六个字符的语音样本:爱尔兰语、康沃尔语、苏格兰语、伦敦语、东部语和埃塞克斯语。语音样本数据是从侦探(斯特莱克)或她的搭档(罗宾)与小说中语言背景明确的选定人物交谈的章节中提取出来的。通过对语音样本进行语音转录，对数据进行分析，然后利用社会语音学和区域变异理论，从转录中识别出每个区域变异的语音特征。这些声音的解释是基于标准的英式英语发音。结果表明，东区方言的女性有一些特征，比如省略开头的h音，比如“happens”、“ad”、“eadaches”，而苏格兰方言的女性则用“havenae”来代替“have not”。这些结果表明，区域方言或变体可以在书面文本中准确地表示。然而，这也表明作者应该对每种方言有足够的了解，以便能够在他们的写作中表现出独特的变化。[摘要]英格里斯语是英格里斯语的一种地区性语言，主要包括英格里斯语、米萨里亚、约克郡、兰开夏郡、康沃尔郡和英格里斯语。设置dialek dapat dibedakan dengan kosakata danpengucapan yang berbeda;misalnya dialek伦敦方言menggunakan声门闭音[t] dalam kata-kata seperti ' butter ' Dan ' bitter ' sehinga diucapkan sebagai [bΛ?[r]丹[b æ ?penucapan dialek yang khas ini dapat diidentifikasi dengan mudah dalam interaksi lisan, tetapi akan lebih bermasalah jika direpresentasikan dalam teks tertulis, perti dalam novel。英国杨德昌小说侦探《麻烦的血液》作者卡雅·罗伯特·加尔布雷思、杨德昌·罗琳。数据来源:爱尔兰，康沃尔，苏格兰，伦敦，东部，丹埃塞克斯。数据样本ujaran diambil dari bab-bab di mana detektif(罢工)atau pasangannya(罗宾)berbicara dengan karakter terpilih yang latar belakang bahasanya disebutkan dengan jelas dalam小说。数据分析表明，四川四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区的四川地区。Penafsiran suara didasarkan pada pengucapan bahasa Inggris标准。Hasil penelitian menunjukkan bahwa seorang wanita dengan dialek East End memiliki beberapa karakteristik seperti penghilangan bunyi h awal, seperti pada ' happen '， and， ' adaches, sedangkan dialek Skotlandia diidentifikasi dengan penggunaan 'havenae' untuk 'have not'。Hasil ini menunjukkan bahwa dialek atau variasdaerah daerah di代表asikan secara akurat dalam teks tertulis。Namun, hal itu juga mensyaratkan bahwa penulis harus memoriliki pengetahuan yang cucuup, tantanek, settap dialek untuk dapat mewakili variasi yang berbeda dalam tulisan mereka
{"title":"Sociophonetic Analysis of the Characters' Speech in \"Troubled Blood\" by R. Galbraith","authors":"C. H. Karjo","doi":"10.26499/rnh.v11i2.5178","DOIUrl":"https://doi.org/10.26499/rnh.v11i2.5178","url":null,"abstract":"British English has several regional varieties for almost every English county, e.g. Yorkshire, Lancashire, Cornwall, and so on. Each dialect can be distinguished by distinct vocabularies and pronunciation; for example the Cockney dialect use the glottal stop [?] instead of alveolar stop [t] in words like butter and bitter, so they are pronounced as [bΛ?ər] and [bɪ?ər]. These distinctive dialects’ pronunciation can be identified easily in spoken interaction, but it would be more problematic if it was represented in written text, such as in a novel. This paper attempts to analyse the distinguishing features of six intra-national varieties of British English found in the detective novel ‘Troubled Blood’ by Robert Galbraith, which is a pseudonym of J.K. Rowlings. The data for this study were taken from the speech samples of six characters from six regional dialects: Irish, Cornish, Scottish, Cockney, Eastender, and Essex. The speech samples data were extracted from the chapters in which the detective (Strike) or her partner (Robin) conversed with the chosen characters whose language backgrounds were stated clearly in the novel. The data were analysed by transcribing the speech samples phonetically, then from the transcriptions, phonetic features of each regional variation were identified using the theories of sociophonetic and regional variations. The interpretation of the sounds was based on the standard British English pronunciation. Results showed that a woman with East End dialect had some characteristics such as omission of initial h-sound, as in ‘appens, ‘ad, ‘eadaches, while a Scottish dialect was identified by the use of ‘havenae’ for ‘have not’. These results indicate that regional dialects or variations can be represented accurately in written text. Yet, it also suggests that the writer should have ample knowledge of each dialect to be able to represent distinctive variations in their writing. AbstrakBahasa Inggris British memiliki beberapa variasi regional untuk hampir setiap wilayah Inggris, misalnya Yorkshire, Lancashire, Cornwall, dan sebagainya. Setiap dialek dapat dibedakan dengan kosakata dan pengucapan yang berbeda; misalnya dialek Cockney menggunakan glottal stop [?] alih-alih alveolar stop [t] dalam kata-kata seperti ‘butter’ dan ‘bitter’ sehingga diucapkan sebagai [bΛ?ər] dan [bɪ?ər]. Pengucapan dialek yang khas ini dapat diidentifikasi dengan mudah dalam interaksi lisan, tetapi akan lebih bermasalah jika direpresentasikan dalam teks tertulis, seperti dalam novel. Makalah ini mencoba menganalisis ciri-ciri pembeda dari enam dialek intra nasional Bahasa Inggris British yang ditemukan dalam novel detektif 'Troubled Blood' karya Robert Galbraith, yang merupakan nama samaran dari J.K. Rowling. Data untuk penelitian ini diambil dari sampel tuturan enam karakter dari enam dialek daerah: Irlandia, Cornish, Skotlandia, Cockney, Eastender, dan Essex. Data sampel ujaran diambil dari bab-bab di mana detektif (Strike) atau pasangannya (Rob","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69339168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study uses an inquisitive semantic approach as the main analysis. The data and sources of data in this study were obtained through interviews with sources, namely the Javanese people, especially the Yogyakarta area who lived in Siak Regency with an age range of 40-60 years. The resource persons were selected only in this age range because they have followed the journey of batik kawung from the area of origin with the manual manufacturing process until now in the transmigration area and its manufacture using a printing machine. Two different circumstances and two different processes certainly give birth to different points of view which are very interesting to study. Data collection techniques are by interviewing, taking notes
{"title":"Motif Kawung Pada Batik Tradisional Yogyakarta: Kajian Semantik Inkuisitif","authors":"Hermandra Hermandra","doi":"10.26499/rnh.v11i2.5219","DOIUrl":"https://doi.org/10.26499/rnh.v11i2.5219","url":null,"abstract":"This study uses an inquisitive semantic approach as the main analysis. The data and sources of data in this study were obtained through interviews with sources, namely the Javanese people, especially the Yogyakarta area who lived in Siak Regency with an age range of 40-60 years. The resource persons were selected only in this age range because they have followed the journey of batik kawung from the area of origin with the manual manufacturing process until now in the transmigration area and its manufacture using a printing machine. Two different circumstances and two different processes certainly give birth to different points of view which are very interesting to study. Data collection techniques are by interviewing, taking notes","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48806267","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bahasa Ronggga sebagai Bahasa Vokalik","authors":"I. N. Suparsa","doi":"10.26499/rnh.v11i2.5182","DOIUrl":"https://doi.org/10.26499/rnh.v11i2.5182","url":null,"abstract":"","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49343340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the portrait of linguistic landscape (LL) and its social aspects as reflected in the health protocols (Prokes ‘Protokol Kesehatan') banners and billboards in public spaces in Malang. Thus, it attempts to answer two questions: (1) what are the perceptions and attitudes of the people of Malang city towards the various calls for health protocol? and (2) how effective are the calls in impeding the outbreak of Covid-19 in Malang city? According to Backhaus (2006), several important criteria to consider to ensure valid data collection in LL study are geographic location, characteristics of banners and billboards, and what counts as monolingual and multilingual banners. The research areas were therefore divided into two: (1) some residential areas and shopping centers in Malang city to collect non-official signs and (2) city centers which include major arterial roads, Pasar Besar area, city square, and areas around the city hall to collect official signs. Data in the form of photos of billboards and banners were taken using a mobile phone camera between May and July 2021. The curated 63 photos of Prokes banners and billboards were then qualitatively analyzed following the LL framework (Backhaus, 2006; Spolsky & Cooper, 1991) and triangulated with data from interviews. Adopting random sampling technique, 11 interviewees belonging to the middle class and 10 from the lower class were chosen to determine public perceptions of the effectiveness of the calls. The results show that the non-official banners featured more multilingual banners than did the official ones, and hence amplifying the results of the existing research on LL. As for the respondents’ perception, official banners were more preferable as they used Boso Walikan and were more assertive and illustrative. Although the two respondent groups agreed that the banners were not effective, they had different views about what mediums were more effective. The middle class considered campaigns using social media to be more effective, while the lower class preferred direct counseling. AbstrakPenelitian ini bertujuan untuk mengkaji potret lanskap linguistik (LL) dan aspek sosialnya sebagaimana tercermin dalam spanduk dan baliho Protokol Kesehatan (Prokes) di ruang publik di Kota Malang. Dengan demikian, ada dua pertanyaan yang akan dijawab: (1) bagaimana persepsi dan sikap masyarakat kota Malang terhadap berbagai seruan Protokol Kesehatan tersebut? dan (2) seberapa efektif himbauan tersebut untuk menanggulangi penyebaran Covid-19 di kota Malang? Menurut Backhaus (Backhaus, 2006), beberapa kriteria penting yang perlu diperhatikan untuk memastikan pengumpulan data yang valid dalam studi LL adalah lokasi geografis, karakteristik spanduk dan baliho, dan tolok ukur spanduk monolingual dan multilingual. Oleh karena itu, lokus penelitian dibagi menjadi dua: (1) beberapa kawasan pemukiman dan pusat perbelanjaan di kota Malang untuk mengumpulkan rambu-rambu non-resmi dan (2) pusat kota ya
本研究旨在研究玛琅公共场所的健康协议(Prokes ' Protokol Kesehatan')横幅和广告牌所反映的语言景观(LL)及其社会方面的肖像。因此，它试图回答两个问题:(1)玛琅市人民对各种卫生协议的看法和态度是什么?(2)这些呼吁在阻止新冠肺炎疫情在玛琅市爆发方面的效果如何?根据Backhaus(2006)，几个重要的标准要考虑，以确保在LL研究有效的数据收集是地理位置，横幅和广告牌的特点，以及什么算作单语和多语横幅。因此，研究区域被划分为两个区域:(1)玛琅市的一些居民区和购物中心收集非官方标志;(2)城市中心，包括主要干道、巴萨尔贝萨尔区、城市广场和市政厅周围地区收集官方标志。在2021年5月至7月期间，使用手机相机拍摄了广告牌和横幅照片形式的数据。然后根据LL框架(Backhaus, 2006;Spolsky & Cooper, 1991)，并使用访谈数据进行三角测量。采用随机抽样技术，从中选出11名中产阶级受访者和10名下层阶级受访者，以确定公众对电话有效性的看法。结果表明，非官方横幅比官方横幅具有更多的多语横幅，从而放大了现有的研究结果。至于受访者的看法，官方横幅更可取，因为他们使用Boso Walikan，更自信和说明性。虽然两组受访者都认为横幅广告没有效果，但他们对哪种媒介更有效有不同的看法。中产阶级认为使用社交媒体的宣传活动更有效，而下层阶级更喜欢直接咨询。中文摘要:penelitian ini bertujuan untuk mengkaji potret lanskap lingutik (LL)和associalnya sebagaimana tercermin dalam spanduk dan baliho Protokol Kesehatan (Prokes) di ruang public lik di Kota Malang。邓干德米克，ada dua pertanaan yang akan dijab: (1) bagaimana persepsi dan sikap masyarakat kota Malang terhadap berbagai seruan Protokol Kesehatan tersebut?丹(2)新冠肺炎疫情在马来西亚马郎发生?Menurut Backhaus (Backhaus, 2006)， beberapa kriteria penting yang perlu diperhatikan untuk memastikan pengumpulan数据yang valid dalam study . [l] adalah lokasi geografis, karakteristik spanduk dan bali, dantolokukur spanduk单语和多语。Oleh karena itu, lokus penelitian dibagi menjadi dua:(1) beberapa kawasan pemukiman dan pusat perbelanjaan di kota Malang untuk mengumpulkan rambu-rambu非resmi dan (2) pusat kota yang meliputi jalan utama, kawasan Pasar Besar, alun-alun kota, dan kawasan sekitar Balai kota untuk mengumpulkan rambu-rambu resmi。数据采集:baliho dan spanduk diambil menggunakan相机ponsel antara bulan Mei dan juuli 2021。[3] [footspanduk danbaliho] [footnoterpilih] [footnoterlih] [footnoterlih] [footnoterlih] [footnoterlih]] [Backhaus, 2006;]Spolsky & Cooper, 1991)，并在此基础上对数据进行分析。随机抽样，11只猩猩达克拉斯menengah, 10只猩猩达克拉斯bawah dipilih untuk diwawancarai guna memahami persesi mereka tenfektivitas himbaan Prokes。Hasil penelitian menunjukkan bahwa spanduk tidak resmi menampilkan lebih banyak spanduk multibahasa daripada spanduk resmi, dan dengan demikian成员kuhail penelitian terdahulang tentenang。自适应气候变化的响应，spanduk resmi lebih disukai karena menggunakan Boso walican dan lebih tegas seras举例。Meskipun kedua kelompok回应了sepakat bahwa spanduk tidak efektif, mereka memiliki pandangan yang berbeda tentang media apa yang lebih efektif。克拉menengah menganggap kampanye menggunakan媒体sosial lebih efektif,而克拉bawah lebih menyukai penyuluhan langsung。
{"title":"Health Protocol Campaign in The City of Malang as a Covid-19 Pandemic Mitigation: A Study of Linguistic Landscape","authors":"Muhammad Rozin, S. Eka, F. Setiawan","doi":"10.26499/rnh.v11i2.5177","DOIUrl":"https://doi.org/10.26499/rnh.v11i2.5177","url":null,"abstract":"This study aims to examine the portrait of linguistic landscape (LL) and its social aspects as reflected in the health protocols (Prokes ‘Protokol Kesehatan') banners and billboards in public spaces in Malang. Thus, it attempts to answer two questions: (1) what are the perceptions and attitudes of the people of Malang city towards the various calls for health protocol? and (2) how effective are the calls in impeding the outbreak of Covid-19 in Malang city? According to Backhaus (2006), several important criteria to consider to ensure valid data collection in LL study are geographic location, characteristics of banners and billboards, and what counts as monolingual and multilingual banners. The research areas were therefore divided into two: (1) some residential areas and shopping centers in Malang city to collect non-official signs and (2) city centers which include major arterial roads, Pasar Besar area, city square, and areas around the city hall to collect official signs. Data in the form of photos of billboards and banners were taken using a mobile phone camera between May and July 2021. The curated 63 photos of Prokes banners and billboards were then qualitatively analyzed following the LL framework (Backhaus, 2006; Spolsky & Cooper, 1991) and triangulated with data from interviews. Adopting random sampling technique, 11 interviewees belonging to the middle class and 10 from the lower class were chosen to determine public perceptions of the effectiveness of the calls. The results show that the non-official banners featured more multilingual banners than did the official ones, and hence amplifying the results of the existing research on LL. As for the respondents’ perception, official banners were more preferable as they used Boso Walikan and were more assertive and illustrative. Although the two respondent groups agreed that the banners were not effective, they had different views about what mediums were more effective. The middle class considered campaigns using social media to be more effective, while the lower class preferred direct counseling. AbstrakPenelitian ini bertujuan untuk mengkaji potret lanskap linguistik (LL) dan aspek sosialnya sebagaimana tercermin dalam spanduk dan baliho Protokol Kesehatan (Prokes) di ruang publik di Kota Malang. Dengan demikian, ada dua pertanyaan yang akan dijawab: (1) bagaimana persepsi dan sikap masyarakat kota Malang terhadap berbagai seruan Protokol Kesehatan tersebut? dan (2) seberapa efektif himbauan tersebut untuk menanggulangi penyebaran Covid-19 di kota Malang? Menurut Backhaus (Backhaus, 2006), beberapa kriteria penting yang perlu diperhatikan untuk memastikan pengumpulan data yang valid dalam studi LL adalah lokasi geografis, karakteristik spanduk dan baliho, dan tolok ukur spanduk monolingual dan multilingual. Oleh karena itu, lokus penelitian dibagi menjadi dua: (1) beberapa kawasan pemukiman dan pusat perbelanjaan di kota Malang untuk mengumpulkan rambu-rambu non-resmi dan (2) pusat kota ya","PeriodicalId":32409,"journal":{"name":"Ranah Jurnal Kajian Bahasa","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42278933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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