Pub Date : 2019-05-28DOI: 10.25157/JIMAG.V6I1.1558
Rizki Panosa, Anne Charina, Rani Andriani, M. Budiman
The green revolution of 'Orde Baru' government led to land degradation and environmental damage. One of the solution to resolve those problems is to convert conventional farming systems into organic farming systems. To handle these problems, in 2016 the government issued a program called "Organic Village" program. One of the places of implementation of this Organic Village program is in the Sugihtani farmer group. The result shows that farmer’s characteristic dominized with productive age, main employment status, status of land ownership is rent land, formal education is elementary school, small land corps area, low farming experience dan low income. According to the analysis, the results showed that the response of farmers to the Organic Village program classified positive with a score of 2141. According to the Rank Spearman analysis, found that land corps area and income have significant relation to the farmers response. Meanwhile, the age, employment status, status of land ownership, education level and farming experience have no relation with farmers response.Keywords : Response, Characteristic, Organic Village Program
{"title":"RESPON PETANI TERHADAP PROGRAM DESA ORGANIK (Suatu Kasus pada Kelompok Tani Sugihtani, di Desa Ciheulang, Kecamatan Ciparay, Kabupaten Bandung, Provinsi Jawa Barat)","authors":"Rizki Panosa, Anne Charina, Rani Andriani, M. Budiman","doi":"10.25157/JIMAG.V6I1.1558","DOIUrl":"https://doi.org/10.25157/JIMAG.V6I1.1558","url":null,"abstract":"The green revolution of 'Orde Baru' government led to land degradation and environmental damage. One of the solution to resolve those problems is to convert conventional farming systems into organic farming systems. To handle these problems, in 2016 the government issued a program called \"Organic Village\" program. One of the places of implementation of this Organic Village program is in the Sugihtani farmer group. The result shows that farmer’s characteristic dominized with productive age, main employment status, status of land ownership is rent land, formal education is elementary school, small land corps area, low farming experience dan low income. According to the analysis, the results showed that the response of farmers to the Organic Village program classified positive with a score of 2141. According to the Rank Spearman analysis, found that land corps area and income have significant relation to the farmers response. Meanwhile, the age, employment status, status of land ownership, education level and farming experience have no relation with farmers response.Keywords : Response, Characteristic, Organic Village Program","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79073462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-05-28DOI: 10.25157/JIMAG.V6I1.1560
Lutfhi Juansah, Anne Charina, Rani Andriani Budi Kusumo, Pandi Pardian
In 2016, Indonesia government released program of 1000 villages development of organic farming. Sarinah Organik farmer group was one of farmer groups directly involved in implementing that village program of organic farming. The purpose of this study was to find out how the implementation of organic farming village program conducted by the organic Sarinah farmer group and what obstacles emerged during the program implementation. This study used method of qualitative descriptive through approach technique of case study. In this study used data analysis model Miles and Huberman. Result of study indicated that Sarinah Organik farmer group have done all the steps of organic farming village program. This was seen from the increased of certified rice field area by 18.337 hectares and number of organic farmers by 44 people. Meanwhile, obstacles that arise during the implementation of the program were the lack of farmer’s knowledge about organic farming system, the obstacles in deciding prospective organic farmers, in deciding region of organic farming development, and the failure of sustainable fertilizer and organic pesticide producing activity.Keywords : Development, Village, Organic Farming.
{"title":"PROSES PROGRAM DESA PERTANIAN ORGANIK (Studi Kasus pada Kelompok Tani Sarinah Organik, Desa Bumiwangi, Kecamatan Ciparay, Kabupaten Bandung, Provinsi Jawa Barat)","authors":"Lutfhi Juansah, Anne Charina, Rani Andriani Budi Kusumo, Pandi Pardian","doi":"10.25157/JIMAG.V6I1.1560","DOIUrl":"https://doi.org/10.25157/JIMAG.V6I1.1560","url":null,"abstract":"In 2016, Indonesia government released program of 1000 villages development of organic farming. Sarinah Organik farmer group was one of farmer groups directly involved in implementing that village program of organic farming. The purpose of this study was to find out how the implementation of organic farming village program conducted by the organic Sarinah farmer group and what obstacles emerged during the program implementation. This study used method of qualitative descriptive through approach technique of case study. In this study used data analysis model Miles and Huberman. Result of study indicated that Sarinah Organik farmer group have done all the steps of organic farming village program. This was seen from the increased of certified rice field area by 18.337 hectares and number of organic farmers by 44 people. Meanwhile, obstacles that arise during the implementation of the program were the lack of farmer’s knowledge about organic farming system, the obstacles in deciding prospective organic farmers, in deciding region of organic farming development, and the failure of sustainable fertilizer and organic pesticide producing activity.Keywords : Development, Village, Organic Farming.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-05-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82907308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/j.sea.v7i1.30750
H. Chandra, Ani Muani, Komariyati
Agricultural extension workers have an important role in the development of agribusiness corn. This study aims to determine the performance of agricultural extension, the level of conformity of maize cultivation technology, analyze the relationship between the performance of the agricultural extension with maize cultivation technology specific location in Kubu Raya. The study population was a corn farmer in Sungai Raya and Rasau Jaya subdistrict, further sampling in this study is determined in proportion to the significance level of 10 percent of the population studied corn growers. The sampling method using the formula slovin. Analyzer used to measure the performance of agricultural extension field and the level of suitability of maize cultivation technology specific location using scoring techniques while to measure the relationship of closeness between them using the Spearman rank correlation analysis. The results showed that the performance of good agricultural extension category field, specifically maize cultivation technology locations lacking categorized in accordance with the advice and performance of agricultural extension field very real touch with the low category in maize cultivation technology specific.Keywords : Performance, agricultural extension, adoption of technology, cultivation of corn, Specific locations
{"title":"Kinerja Penyuluh Pertanian Lapangan Dalam Pengembangan Agribisnis Jagung Spesifik Lokasi Di Kabupaten Kubu Raya","authors":"H. Chandra, Ani Muani, Komariyati","doi":"10.26418/j.sea.v7i1.30750","DOIUrl":"https://doi.org/10.26418/j.sea.v7i1.30750","url":null,"abstract":"Agricultural extension workers have an important role in the development of agribusiness corn. This study aims to determine the performance of agricultural extension, the level of conformity of maize cultivation technology, analyze the relationship between the performance of the agricultural extension with maize cultivation technology specific location in Kubu Raya. The study population was a corn farmer in Sungai Raya and Rasau Jaya subdistrict, further sampling in this study is determined in proportion to the significance level of 10 percent of the population studied corn growers. The sampling method using the formula slovin. Analyzer used to measure the performance of agricultural extension field and the level of suitability of maize cultivation technology specific location using scoring techniques while to measure the relationship of closeness between them using the Spearman rank correlation analysis. The results showed that the performance of good agricultural extension category field, specifically maize cultivation technology locations lacking categorized in accordance with the advice and performance of agricultural extension field very real touch with the low category in maize cultivation technology specific.Keywords : Performance, agricultural extension, adoption of technology, cultivation of corn, Specific locations","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89678220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/j.sea.v7i1.30753
Nurliza Radian Suryansyah
Aren is a type of palm that has a highly potential economic value. Semabi, Sekadau Hilir Sub-district is the largest producer in the District of Sekadau; however, it is only processed to produce molded sugar. This study aimed to formulate a strategy for the palm sugar agrybusiness development in Sekadau District. The research method was a quantitative descriptive, and the data were processed using IFE/EFE, SPACE and SWOT. The values obtained from IFE and EFE matrixes were 2.57 and 2.65 respectively. From the SWOT analysis, alternative strategies were obtained, namely, SO Strategy: expanding the location of the area sugar palm cultivation, increasing production capacity, and improving the quality of product. WO Strategy: increasing of human resources (farmers), developing a partnership and developing a market information network. ST Strategy: government policies that supporting, increasing the added value and production. WT Strategy: building a support facility of sugar palm agribusiness, increasing coordination and cooperation among stakeholders in strengthening palm agribusiness, and increasing marketing and promotion for the expansion. Keyword: Aren (palm), agrybusiness, IFE/EFE matrixes, SPACE matrix, and SWOT analysis.
{"title":"Strategi Pengembangan Agribisnis Gula Aren Di Kabupaten Sekadau","authors":"Nurliza Radian Suryansyah","doi":"10.26418/j.sea.v7i1.30753","DOIUrl":"https://doi.org/10.26418/j.sea.v7i1.30753","url":null,"abstract":"Aren is a type of palm that has a highly potential economic value. Semabi, Sekadau Hilir Sub-district is the largest producer in the District of Sekadau; however, it is only processed to produce molded sugar. This study aimed to formulate a strategy for the palm sugar agrybusiness development in Sekadau District. The research method was a quantitative descriptive, and the data were processed using IFE/EFE, SPACE and SWOT. The values obtained from IFE and EFE matrixes were 2.57 and 2.65 respectively. From the SWOT analysis, alternative strategies were obtained, namely, SO Strategy: expanding the location of the area sugar palm cultivation, increasing production capacity, and improving the quality of product. WO Strategy: increasing of human resources (farmers), developing a partnership and developing a market information network. ST Strategy: government policies that supporting, increasing the added value and production. WT Strategy: building a support facility of sugar palm agribusiness, increasing coordination and cooperation among stakeholders in strengthening palm agribusiness, and increasing marketing and promotion for the expansion. Keyword: Aren (palm), agrybusiness, IFE/EFE matrixes, SPACE matrix, and SWOT analysis.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86479677","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/j.sea.v7i1.30755
Novira Kusrini Dewi Kurniati Syamsuria
This study aimed to analyze the influence of the entrepreneurial spirit of farmer group caretaker to the success of rural agribusiness development program. The analysis used in this research is multiple linear regression analysis. This study uses 36 board of farmer group in Sei Kunyit, Mempawah District. The results showed that entrepreneurship has a positive and significant value to the success of the rural agribusiness development program. While the application of management has a negative value and not significant to the success of rural agribusiness development program in Sei Kunyit, Mempawah District. Attribute entrepreneurship provides the effect of 0.261. This sshows that for the success of rural agribusiness development programs to consider and foster the entrepreneurial spirit of farmer group caretaker.Keywords : Entrepreneurial Spirit, Applicaton of Busness Magement, Success of Rural Agrbusiness Development Effort
{"title":"Keberhasilan Progam Pengembangan Usaha Agribisnis Perdesaan (Puap) Di Kecamatan Sungai Kunyit Kabupaten Mempawah","authors":"Novira Kusrini Dewi Kurniati Syamsuria","doi":"10.26418/j.sea.v7i1.30755","DOIUrl":"https://doi.org/10.26418/j.sea.v7i1.30755","url":null,"abstract":"This study aimed to analyze the influence of the entrepreneurial spirit of farmer group caretaker to the success of rural agribusiness development program. The analysis used in this research is multiple linear regression analysis. This study uses 36 board of farmer group in Sei Kunyit, Mempawah District. The results showed that entrepreneurship has a positive and significant value to the success of the rural agribusiness development program. While the application of management has a negative value and not significant to the success of rural agribusiness development program in Sei Kunyit, Mempawah District. Attribute entrepreneurship provides the effect of 0.261. This sshows that for the success of rural agribusiness development programs to consider and foster the entrepreneurial spirit of farmer group caretaker.Keywords : Entrepreneurial Spirit, Applicaton of Busness Magement, Success of Rural Agrbusiness Development Effort","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78816381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/J.SEA.V7I1.30749
Ersy Sustanti, Nurliza
Reseach purposes to know problems in the development of competence extension agriculture and formulate the right strategy in development of competence in Singkawang. Methode samping used by non probably sampling with convience technic and using SWOT and AHP analisys.Result of SWOT analisys factor internal and external be faced agricultural extension formed strengh opportunity strategy analised to use AHP to determined prominent strategy.Keywords : competence extension, motivation extension, government policy, formal/nonformal education, means of support.
{"title":"Strategi Pengembangan Kompetensi Penyuluh Di Kota Singkawang","authors":"Ersy Sustanti, Nurliza","doi":"10.26418/J.SEA.V7I1.30749","DOIUrl":"https://doi.org/10.26418/J.SEA.V7I1.30749","url":null,"abstract":"Reseach purposes to know problems in the development of competence extension agriculture and formulate the right strategy in development of competence in Singkawang. Methode samping used by non probably sampling with convience technic and using SWOT and AHP analisys.Result of SWOT analisys factor internal and external be faced agricultural extension formed strengh opportunity strategy analised to use AHP to determined prominent strategy.Keywords : competence extension, motivation extension, government policy, formal/nonformal education, means of support.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90234566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/j.sea.v7i1.30752
Erlinda Yurisinthae Novira Kusrini Siswandi
This study aimed to analyze the marketing channels on the traditional’s marketing channel through intermediary traders and to analyze the marketing channel through farmer’s are reviewed from a marketing margin spread, farmer share, and to find out which channels more efficient in Mandor District, Landak Regency. This research shows that the marketing margin in channel II is fewer than channel I and the farmer’s share in channel II is larger than channel I. So this research conclude that the marketing channels II (via farmer’s group) is more efficient compared to the channel I (through intermediary traders) in the Mandor District of Landak regency. On the marketing channel I, the marketing process is still efficient but the farmers receive less price share than in channel II. On the marketting channel II become priority because its more efficient, the farmers receive more profit.Keywords: Marketing rubber, margin, efficiency
{"title":"Analisis Saluran Pemasaran Bahan Olahan Karet (Bokar) Di Kecamatan Mandor Kabupaten Landak","authors":"Erlinda Yurisinthae Novira Kusrini Siswandi","doi":"10.26418/j.sea.v7i1.30752","DOIUrl":"https://doi.org/10.26418/j.sea.v7i1.30752","url":null,"abstract":"This study aimed to analyze the marketing channels on the traditional’s marketing channel through intermediary traders and to analyze the marketing channel through farmer’s are reviewed from a marketing margin spread, farmer share, and to find out which channels more efficient in Mandor District, Landak Regency. This research shows that the marketing margin in channel II is fewer than channel I and the farmer’s share in channel II is larger than channel I. So this research conclude that the marketing channels II (via farmer’s group) is more efficient compared to the channel I (through intermediary traders) in the Mandor District of Landak regency. On the marketing channel I, the marketing process is still efficient but the farmers receive less price share than in channel II. On the marketting channel II become priority because its more efficient, the farmers receive more profit.Keywords: Marketing rubber, margin, efficiency","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82837351","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/J.SEA.V7I1.30751
Ryafini Nurmapika, Nurliza, Imelda
This study examines the strategic comoditas price movements of food and food price volatility of strategic comoditas include sugar, eggs, cooking oil, onion and chilli major upset in the Market Famboyan Pontianak. Quantitative analysis and modeling methods Autoregressive Integrated Moving Average (ARMA), evaluation models korelogram ACF and PACF and strategic analysis of commodity price volatility sugar, eggs, cooking oil, onion and chilli furious with Heteroscedasticity Conditional Autoregressive models (ARCH). Here are the results the development of strategic commodity price red chili, onion, cooking oil, sugar and eggs in the last 5 years ie in 2010 and 2014 showed that certain strategic commodity prices are highly volatile. Weekly food commodity prices in the market positioned Flamboyan Pontianak to commodity sugar, eggs, cooking oil, onion and chilli major upset occurred volatile. It is evident that since the reform of commodity prices weekly positioned in Pontianak Flamboyan market so volatile commodity prices occurs. Even the prices of strategic commodities sugar and red chili, volatilasnya improvement tends to be sustained. Factors affecting price volatility in commodity markets staregis flamboyant pontianak the previous period and the volatility of the price of a variant of the previous period. So it can be interpreted if the prices of strategic commodities today are the price and the residual value of the price variance is relatively large, then the level of strategic commodity prices tomorrow will tend to be large.Keywords: commodity prices, price volatility, arma model, arch model
{"title":"Analisis Volatilitas Harga Komoditas Pangan Strategis Di Provinsi Kalimantan Barat (Studi Kasus Pasar Flamboyan Pontianak)","authors":"Ryafini Nurmapika, Nurliza, Imelda","doi":"10.26418/J.SEA.V7I1.30751","DOIUrl":"https://doi.org/10.26418/J.SEA.V7I1.30751","url":null,"abstract":"This study examines the strategic comoditas price movements of food and food price volatility of strategic comoditas include sugar, eggs, cooking oil, onion and chilli major upset in the Market Famboyan Pontianak. Quantitative analysis and modeling methods Autoregressive Integrated Moving Average (ARMA), evaluation models korelogram ACF and PACF and strategic analysis of commodity price volatility sugar, eggs, cooking oil, onion and chilli furious with Heteroscedasticity Conditional Autoregressive models (ARCH). Here are the results the development of strategic commodity price red chili, onion, cooking oil, sugar and eggs in the last 5 years ie in 2010 and 2014 showed that certain strategic commodity prices are highly volatile. Weekly food commodity prices in the market positioned Flamboyan Pontianak to commodity sugar, eggs, cooking oil, onion and chilli major upset occurred volatile. It is evident that since the reform of commodity prices weekly positioned in Pontianak Flamboyan market so volatile commodity prices occurs. Even the prices of strategic commodities sugar and red chili, volatilasnya improvement tends to be sustained. Factors affecting price volatility in commodity markets staregis flamboyant pontianak the previous period and the volatility of the price of a variant of the previous period. So it can be interpreted if the prices of strategic commodities today are the price and the residual value of the price variance is relatively large, then the level of strategic commodity prices tomorrow will tend to be large.Keywords: commodity prices, price volatility, arma model, arch model","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83035487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/j.sea.v7i1.30757
Susilawati Irma Fahrizal Butsi Ningsih
Bread is an additional food favored by people in Sambas Regency. One of the businesses engaged in making baked bread is "Halal and Delicious Guarantee (Jaminan Halal Nikmat-JHN)" bread of Wangi Madu which is located in Sepuk Tanjung Village, Sebawi District, Sambas Regency. This JHN was founded by Mr. Tiong Nyit Kong in 2010, with a household scale. Production, sales and production leftover from January to March 2017 have decreased every month. One of the factors that causes the production and sales of bread to decline monthly is the reduced purchasing power of consumers against JHN's bread. Therefore, it is necessary to examine how "Marketing Strategy for Baked Bread" Halal Delicious Guarantee of Wangi Madu (Scented Honey) in Sepuk Tanjung Village, Sebawi District, Sambas Regency". In determining the marketing strategy, analysis of internal and external factors was used, then processed using SWOT analysis. From the IFE / EFE analysis, obtained seven strengths with the main strength is to have complete permits and halal certificates with a value of 0,313. Six weaknesses, with its main weakness is that the product is not durable with a value of 0,307. Four opportunities, the biggest opportunity with a value of 0,508 is Consumer Loyalty. Four threats with the main threat value of 0.463 is the rise of online cake traders / sellers. Based on the results of the SWOT analysis, Ten strategies are obtained, namely: introducing current products and expanding the marketing area, developing product variants or adding new products, openness and cooperation, production and sales forecasting, improving product packaging, improving product quality by adding flavors and size, recruiting personnel in certain fields and increasing vehicles, increasing creativity for processing new products that are more in demand by consumers, increasing promotional efforts, creating websites and social media accounts about JHN’s Bread.Keywords : bread, Halal Delicious Guarantee (Jaminan Halal Nikmat-JHN), marketing strategy
{"title":"Strategi Pemasaran Roti Bakar Jamin Halal Nikmat (JHN) Wangi Madu Studi Kasus Desa Sepuk Tanjung Kacamatan Sebawi Kabupaten Sambas","authors":"Susilawati Irma Fahrizal Butsi Ningsih","doi":"10.26418/j.sea.v7i1.30757","DOIUrl":"https://doi.org/10.26418/j.sea.v7i1.30757","url":null,"abstract":"Bread is an additional food favored by people in Sambas Regency. One of the businesses engaged in making baked bread is \"Halal and Delicious Guarantee (Jaminan Halal Nikmat-JHN)\" bread of Wangi Madu which is located in Sepuk Tanjung Village, Sebawi District, Sambas Regency. This JHN was founded by Mr. Tiong Nyit Kong in 2010, with a household scale. Production, sales and production leftover from January to March 2017 have decreased every month. One of the factors that causes the production and sales of bread to decline monthly is the reduced purchasing power of consumers against JHN's bread. Therefore, it is necessary to examine how \"Marketing Strategy for Baked Bread\" Halal Delicious Guarantee of Wangi Madu (Scented Honey) in Sepuk Tanjung Village, Sebawi District, Sambas Regency\". In determining the marketing strategy, analysis of internal and external factors was used, then processed using SWOT analysis. From the IFE / EFE analysis, obtained seven strengths with the main strength is to have complete permits and halal certificates with a value of 0,313. Six weaknesses, with its main weakness is that the product is not durable with a value of 0,307. Four opportunities, the biggest opportunity with a value of 0,508 is Consumer Loyalty. Four threats with the main threat value of 0.463 is the rise of online cake traders / sellers. Based on the results of the SWOT analysis, Ten strategies are obtained, namely: introducing current products and expanding the marketing area, developing product variants or adding new products, openness and cooperation, production and sales forecasting, improving product packaging, improving product quality by adding flavors and size, recruiting personnel in certain fields and increasing vehicles, increasing creativity for processing new products that are more in demand by consumers, increasing promotional efforts, creating websites and social media accounts about JHN’s Bread.Keywords : bread, Halal Delicious Guarantee (Jaminan Halal Nikmat-JHN), marketing strategy","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82047680","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-06DOI: 10.26418/J.SEA.V7I1.30758
Ani Muani Komariyati Ismareni
Beef is one of the food products that have no nutritional value in other to meet protein needs for the community. Beef supply chain is a concept that has a regulatory system relating to product flow, financial flow and information flow which jointly working to create and deliver a product into the hands of end users in the process of distribution of beef cattle live into beef. This study aims not only to determine the flow of products, financial flows and the flow of information in the beef supply chain, but also to analysis the efficiency of the level marketing. The study used description and analysc whith proportional random sampling and snowball sampling methods. The data is this study have been analysis by using marketing efficiency analysis, marketing margin, analysis and farmers share as well as profitability index. The results of this study as follow : (1) there streams in the beef supply chain in Mempawah Regency such as product flow, financial flows and information flow are not working well optimally; (2) the distribution channel of beef supply chain in Mempawah Regency is efficient based on efficiency of marketing value, marketing margins are profitable, the value of FS > MP and PI values that show the value of profits earned.Keywords : Supply Chain, Beef, Marketing
{"title":"Kajian Rantai Pasok Dan Pemasaran Daging Sapi Di Kabupaten Mempawah","authors":"Ani Muani Komariyati Ismareni","doi":"10.26418/J.SEA.V7I1.30758","DOIUrl":"https://doi.org/10.26418/J.SEA.V7I1.30758","url":null,"abstract":"Beef is one of the food products that have no nutritional value in other to meet protein needs for the community. Beef supply chain is a concept that has a regulatory system relating to product flow, financial flow and information flow which jointly working to create and deliver a product into the hands of end users in the process of distribution of beef cattle live into beef. This study aims not only to determine the flow of products, financial flows and the flow of information in the beef supply chain, but also to analysis the efficiency of the level marketing. The study used description and analysc whith proportional random sampling and snowball sampling methods. The data is this study have been analysis by using marketing efficiency analysis, marketing margin, analysis and farmers share as well as profitability index. The results of this study as follow : (1) there streams in the beef supply chain in Mempawah Regency such as product flow, financial flows and information flow are not working well optimally; (2) the distribution channel of beef supply chain in Mempawah Regency is efficient based on efficiency of marketing value, marketing margins are profitable, the value of FS > MP and PI values that show the value of profits earned.Keywords : Supply Chain, Beef, Marketing","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-01-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73675457","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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