Pub Date : 2022-06-24DOI: 10.26418/j.sea.v11i1.50600
Sharfina Nabilah, Tajidan Tajidan, Efendy Efendy, F. E. Fernandez
Entrepreneurs are believed to be the driving wheel, and entrepreneurs are also considered as innovators in economic development. One form of entrepreneurship, namely UMK (Micro Small Business) can help the government as a driver of the economy by creating jobs. The purpose of this study was to analyze the effect of entrepreneurial characteristics on the performance of MSEs in soybean processing agroindustry in Central Lombok Regency. This research was conducted from April 2021 to October 2021 in Central Lombok Regency. The number of samples taken as many as 120 respondents. The data is processed both qualitatively and quantitatively. Qualitative data was processed descriptively while quantitative data was processed using Structural Equation Models (SEM) analysis. The results showed that (1) the entrepreneurial characteristics of soybean processing SMEs in Central Lombok Regency were divided into individual characteristics and psychological characteristics. The indicator of individual characteristics that has the greatest positive influence is business experience. Indicators of psychological characteristics that have the greatest positive influence are hard workers, (2) individual characteristics and psychological characteristics have a positive and significant effect on entrepreneurial competence. The biggest influence is shown by psychological characteristics, (3) individual characteristics have a positive and significant effect on business performance; while psychological characteristics have a negative and significant effect on business performance, (4) entrepreneurial competence has a negative and significant effect on business performance. That is, there is a decrease in benefits to the performance of the soybean processing agro-industry MSEs due to entrepreneurial competence.
{"title":"Pengaruh Karakteristik Kewirausahaan Terhadap Kinerja UMK Agroindustri Pengolahan Kedelai di Kabupaten Lombok Tengah","authors":"Sharfina Nabilah, Tajidan Tajidan, Efendy Efendy, F. E. Fernandez","doi":"10.26418/j.sea.v11i1.50600","DOIUrl":"https://doi.org/10.26418/j.sea.v11i1.50600","url":null,"abstract":"Entrepreneurs are believed to be the driving wheel, and entrepreneurs are also considered as innovators in economic development. One form of entrepreneurship, namely UMK (Micro Small Business) can help the government as a driver of the economy by creating jobs. The purpose of this study was to analyze the effect of entrepreneurial characteristics on the performance of MSEs in soybean processing agroindustry in Central Lombok Regency. This research was conducted from April 2021 to October 2021 in Central Lombok Regency. The number of samples taken as many as 120 respondents. The data is processed both qualitatively and quantitatively. Qualitative data was processed descriptively while quantitative data was processed using Structural Equation Models (SEM) analysis. The results showed that (1) the entrepreneurial characteristics of soybean processing SMEs in Central Lombok Regency were divided into individual characteristics and psychological characteristics. The indicator of individual characteristics that has the greatest positive influence is business experience. Indicators of psychological characteristics that have the greatest positive influence are hard workers, (2) individual characteristics and psychological characteristics have a positive and significant effect on entrepreneurial competence. The biggest influence is shown by psychological characteristics, (3) individual characteristics have a positive and significant effect on business performance; while psychological characteristics have a negative and significant effect on business performance, (4) entrepreneurial competence has a negative and significant effect on business performance. That is, there is a decrease in benefits to the performance of the soybean processing agro-industry MSEs due to entrepreneurial competence.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84840270","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-07-01DOI: 10.26418/j.sea.v10i1.47753
Erika Dewi Anggraeni, S. Hidayat, I. Amir
Indonesia has great potential in the development of the agribusiness sector. One of the sectors that can be developed is the livestock sector. Milk is one of the livestock products that are consumed daily by the community. In 2019, Indonesia's milk consumption was recorded at 16.23 liters/capita/year. Indonesia's milk consumption is still relatively low compared to Singapore and Malaysia. This study aims to determine public perception of milk and milk consumption, and public interest in milk consumption. Data were obtained from interviews through questionnaires and analyzed using descriptive analysis. The results showed that 65.6% of respondents chose a positive view of milk, 57.43% of respondents had a positive view of milk consumption and 74.16% of respondents had a positive opinion of the benefits of milk. There are 40% of respondents who have a moderate purchase frequency, 73.3% of respondents have a low consumption frequency and 61.7% of respondents have a low milk consumption measure.Keywords: Milk, Public Perception, Public Interest, Reason
{"title":"Persepsi dan Minat Masyarakat Terhadap Konsumsi Susu","authors":"Erika Dewi Anggraeni, S. Hidayat, I. Amir","doi":"10.26418/j.sea.v10i1.47753","DOIUrl":"https://doi.org/10.26418/j.sea.v10i1.47753","url":null,"abstract":"Indonesia has great potential in the development of the agribusiness sector. One of the sectors that can be developed is the livestock sector. Milk is one of the livestock products that are consumed daily by the community. In 2019, Indonesia's milk consumption was recorded at 16.23 liters/capita/year. Indonesia's milk consumption is still relatively low compared to Singapore and Malaysia. This study aims to determine public perception of milk and milk consumption, and public interest in milk consumption. Data were obtained from interviews through questionnaires and analyzed using descriptive analysis. The results showed that 65.6% of respondents chose a positive view of milk, 57.43% of respondents had a positive view of milk consumption and 74.16% of respondents had a positive opinion of the benefits of milk. There are 40% of respondents who have a moderate purchase frequency, 73.3% of respondents have a low consumption frequency and 61.7% of respondents have a low milk consumption measure.Keywords: Milk, Public Perception, Public Interest, Reason","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78203053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.26418/j.sea.v10i1.44170
La ode Arsad Sani, Laode Muh. Munadi, M. Abadi, A. Alfiansyah, M. A. Pagala, Natsir Sandiah
The development of beef cattle farms can be done through an integrated system and the involvement of family labor. The objective of this study is to know the family labor productivity in the integrated Bali cattle business and palm oil plantations in Wiwirano District, North Konawe Regency. The research material is breeders in the District of Wiwirano who carry out the integration efforts of Bali cattle and palm oil, As many as 4 villages in Wiwirano district, that integrated the Bali cattle and oil palm were determined by stratified sampling. 60 respondents from 4 villages were selected using simple random sampling. The average allocation of family labor in the Bali cattle business reaches 5,635 hours/day or 0,653 HOK/day. While the allocation of family labor in the palm oil business reaches 10,121 hours/day or 1,151 HOK. The technical productivity of the Bali cattle business is 4,72 ST/HOK and economic productivity is Rp 83.983,43/HOK. While the technical productivity of the oil palm plantation business is 133,69 kg/HOK and economic productivity is Rp 120.772,75/HOK.Keywords: Labor, Bali Cattle, Palm Oil.
肉牛养殖场的发展可以通过一个完整的系统和家庭劳动力的参与来完成。本研究的目的是了解北科纳威县Wiwirano地区综合巴厘岛牛业和棕榈油种植园的家庭劳动生产率。研究材料为Wiwirano区开展巴厘牛与棕榈油整合工作的养殖者，通过分层抽样确定Wiwirano区多达4个巴厘牛与油棕整合的村庄。采用简单随机抽样法，从4个村抽取60名调查对象。巴厘岛养牛业的平均家庭劳动分配达到5635小时/天或0.653 HOK/天。而家庭劳动力在棕榈油行业的分配达到10121小时/天，即1151 HOK。巴厘牛业的技术生产力为4.72 ST/HOK，经济生产力为83.983 43 Rp /HOK。油棕种植业的技术生产力为133,69 kg/HOK，经济生产力为120.772,75 Rp /HOK。关键词:劳动力，巴厘牛，棕榈油。
{"title":"Produktivitas Tenaga Kerja Keluarga Pada Usaha Sapi Bali Terintegrasi Perkebunan Kelapa Sawit Di Kecamatan Wiwirano Kabupaten Konawe Utara","authors":"La ode Arsad Sani, Laode Muh. Munadi, M. Abadi, A. Alfiansyah, M. A. Pagala, Natsir Sandiah","doi":"10.26418/j.sea.v10i1.44170","DOIUrl":"https://doi.org/10.26418/j.sea.v10i1.44170","url":null,"abstract":"The development of beef cattle farms can be done through an integrated system and the involvement of family labor. The objective of this study is to know the family labor productivity in the integrated Bali cattle business and palm oil plantations in Wiwirano District, North Konawe Regency. The research material is breeders in the District of Wiwirano who carry out the integration efforts of Bali cattle and palm oil, As many as 4 villages in Wiwirano district, that integrated the Bali cattle and oil palm were determined by stratified sampling. 60 respondents from 4 villages were selected using simple random sampling. The average allocation of family labor in the Bali cattle business reaches 5,635 hours/day or 0,653 HOK/day. While the allocation of family labor in the palm oil business reaches 10,121 hours/day or 1,151 HOK. The technical productivity of the Bali cattle business is 4,72 ST/HOK and economic productivity is Rp 83.983,43/HOK. While the technical productivity of the oil palm plantation business is 133,69 kg/HOK and economic productivity is Rp 120.772,75/HOK.Keywords: Labor, Bali Cattle, Palm Oil.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74891433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.26418/j.sea.v10i1.43376
Novena Hasiani Tampubolon, Nuning Setyowati, R. K. Adi
This research aims to determine factors that influence the culinary MSMEs intention to use Go-Food in Surakarta using Technology Acceptance Model (TAM) modification. Factors are perceived resources, perceived usefulness, perceived ease of use, attitude towards using, and relative advantage. The basic research method is the descriptive method. The method of location determination is purposive. The method of sample determination is purposive sampling with many samples of 60 respondents. Data collection tools using questionnaires. The data analysis method is Structural Equation Modeling (SEM). Data analysis tools using Partial Least Square (PLS) with SmartPLS 3.0. software. The research results show that perceived resources have a positive effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use have positive effects on attitude towards using, perceived usefulness and perceived ease of use have positive effects on relative advantage, attitude towards using and relative advantage have positive effects on behavior intention to use Go-Food in Surakarta.Keywords: Culinary MSMEs, Go-Food, Modified Technology Acceptance Model, Structural Equation Modeling
{"title":"Faktor-Faktor yang Memengaruhi Niat UMKM Kuliner dalam Pemanfaatan Layanan Go-Food di Surakarta","authors":"Novena Hasiani Tampubolon, Nuning Setyowati, R. K. Adi","doi":"10.26418/j.sea.v10i1.43376","DOIUrl":"https://doi.org/10.26418/j.sea.v10i1.43376","url":null,"abstract":"This research aims to determine factors that influence the culinary MSMEs intention to use Go-Food in Surakarta using Technology Acceptance Model (TAM) modification. Factors are perceived resources, perceived usefulness, perceived ease of use, attitude towards using, and relative advantage. The basic research method is the descriptive method. The method of location determination is purposive. The method of sample determination is purposive sampling with many samples of 60 respondents. Data collection tools using questionnaires. The data analysis method is Structural Equation Modeling (SEM). Data analysis tools using Partial Least Square (PLS) with SmartPLS 3.0. software. The research results show that perceived resources have a positive effect on perceived usefulness and perceived ease of use, perceived usefulness and perceived ease of use have positive effects on attitude towards using, perceived usefulness and perceived ease of use have positive effects on relative advantage, attitude towards using and relative advantage have positive effects on behavior intention to use Go-Food in Surakarta.Keywords: Culinary MSMEs, Go-Food, Modified Technology Acceptance Model, Structural Equation Modeling","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91039305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.26418/j.sea.v10i1.46831
Dessriana Eka Widi Astuti, Suprapti Supardi, Shofia Nur Awami, Dewi Hastuti
This study aims to determine the factors that influence tobacco production and determine the level of efficient use of inputs on tobacco production factors. This research uses a stratified random sampling method with 63 farmers as respondents. The analysis used is multiple linear regression and calculation of economic efficiency. The results stated that the R2 value obtained through multiple linear regression analysis was 0.890, meaning that the contribution of independent variables (land area, number of laborers, number of seedlings, amount of TSP fertilizer, amount of ZA fertilizer, amount of ZK fertilizer, number of pesticides) to tobacco production was 89 percent, while 11 percent is influenced by other variables outside the model. The results of the F-test were jointly influential and the t-test showed variables that influenced tobacco production including land area, number of laborers, number of seeds, amount of ZA fertilizer, and amount of pesticides. Variables such as the amount of TSP fertilizer and the amount of ZK fertilizer had no significant effect. The use of production factors in tobacco farming has not been efficient. Keywords: Efficiency, Production, Tobacco.
{"title":"Faktor Yang Mempengaruhi Produksi Tembakau (Nicotiana tabacum) Di Kecamatan Sulang Kabupaten Rembang","authors":"Dessriana Eka Widi Astuti, Suprapti Supardi, Shofia Nur Awami, Dewi Hastuti","doi":"10.26418/j.sea.v10i1.46831","DOIUrl":"https://doi.org/10.26418/j.sea.v10i1.46831","url":null,"abstract":"This study aims to determine the factors that influence tobacco production and determine the level of efficient use of inputs on tobacco production factors. This research uses a stratified random sampling method with 63 farmers as respondents. The analysis used is multiple linear regression and calculation of economic efficiency. The results stated that the R2 value obtained through multiple linear regression analysis was 0.890, meaning that the contribution of independent variables (land area, number of laborers, number of seedlings, amount of TSP fertilizer, amount of ZA fertilizer, amount of ZK fertilizer, number of pesticides) to tobacco production was 89 percent, while 11 percent is influenced by other variables outside the model. The results of the F-test were jointly influential and the t-test showed variables that influenced tobacco production including land area, number of laborers, number of seeds, amount of ZA fertilizer, and amount of pesticides. Variables such as the amount of TSP fertilizer and the amount of ZK fertilizer had no significant effect. The use of production factors in tobacco farming has not been efficient. Keywords: Efficiency, Production, Tobacco.","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73910156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-06-30DOI: 10.26418/j.sea.v10i1.45007
Selly Oktarina, H. Malini
This article aimed to describe the agricultural development program, to measure the farmers' perception of the agricultural development program, and to describe the strategy of the agricultural development program. This research was conducted in the Indralaya district of Muara Penimbung village Ogan Ilir Regency Indonesia by used a survey method. Involving 30 farmers as the samples by simple random sampling. Data processing is performed by scores and described in a descriptive. The results showed that the agricultural development program implemented were sufficiently varied to improve the well-being of farmers. These programs were Field School of Integrated Crop Management (SLPTT) and Village Irrigation Network. The farmers have good perceptions of the implementation of the agricultural development program. The socialization, implementation, and evaluation stage of the program is implemented involving key informants and a Field Agricultural Extension (PPL). The strategy of the agricultural development program is to conduct the internal assessment, group farmers together, rotate groups on the program and create high-quality, location-specific products.Keywords: agricultural, development, implementation, perception, strategy.
{"title":"Farmers Perception And Sustainability Strategy On Agricultural Development Program In Rural","authors":"Selly Oktarina, H. Malini","doi":"10.26418/j.sea.v10i1.45007","DOIUrl":"https://doi.org/10.26418/j.sea.v10i1.45007","url":null,"abstract":"This article aimed to describe the agricultural development program, to measure the farmers' perception of the agricultural development program, and to describe the strategy of the agricultural development program. This research was conducted in the Indralaya district of Muara Penimbung village Ogan Ilir Regency Indonesia by used a survey method. Involving 30 farmers as the samples by simple random sampling. Data processing is performed by scores and described in a descriptive. The results showed that the agricultural development program implemented were sufficiently varied to improve the well-being of farmers. These programs were Field School of Integrated Crop Management (SLPTT) and Village Irrigation Network. The farmers have good perceptions of the implementation of the agricultural development program. The socialization, implementation, and evaluation stage of the program is implemented involving key informants and a Field Agricultural Extension (PPL). The strategy of the agricultural development program is to conduct the internal assessment, group farmers together, rotate groups on the program and create high-quality, location-specific products.Keywords: agricultural, development, implementation, perception, strategy. ","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2021-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90055958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.26418/J.SEA.V9I2.43004
Dina Fitriah, Sri Marwanti, Ernoiz Antriyandarti
Research aims to understand variable influence the price of organic rice, the price of nonorganic rice, chicken egg price, education, income, the number of family members, preference on the organic rice in the city of surakarta and elasticity demand. The basic method used in this research is descriptive and analytical method with survey research technique. The method of determining the location of the research is aimed at Surakarta City. The sampling method used is accidental sampling with 100 respondents. Data analysis used the multiple linear regression analysis. This research result indicates the price of organic rice , the price of non-organic rice, the price of chicken egg, education, income, the number of family members, and preference together had an influence on the request of organic rice. The factors that influence individual is organic rice price, non-organic rice price, chicken egg price, and income. The organic rice price elasticity was negative (-0,683) shows that the organic price is inelastic. The income elasticity was positive (0,611) shows that rice organic included in a category of normal good. Non-organic rice price cross elasticity was positive (1,454) means non-organic rice of substitution to organic rice. Chicken egg price cross elasticity was negative (-1,060) means egg of complementary to organic rice.Keywords: Demand, Elasticity, Organic Rice, Regression
{"title":"ANALISIS PERMINTAAN BERAS ORGANIK DI KOTA SURAKARTA","authors":"Dina Fitriah, Sri Marwanti, Ernoiz Antriyandarti","doi":"10.26418/J.SEA.V9I2.43004","DOIUrl":"https://doi.org/10.26418/J.SEA.V9I2.43004","url":null,"abstract":"Research aims to understand variable influence the price of organic rice, the price of nonorganic rice, chicken egg price, education, income, the number of family members, preference on the organic rice in the city of surakarta and elasticity demand. The basic method used in this research is descriptive and analytical method with survey research technique. The method of determining the location of the research is aimed at Surakarta City. The sampling method used is accidental sampling with 100 respondents. Data analysis used the multiple linear regression analysis. This research result indicates the price of organic rice , the price of non-organic rice, the price of chicken egg, education, income, the number of family members, and preference together had an influence on the request of organic rice. The factors that influence individual is organic rice price, non-organic rice price, chicken egg price, and income. The organic rice price elasticity was negative (-0,683) shows that the organic price is inelastic. The income elasticity was positive (0,611) shows that rice organic included in a category of normal good. Non-organic rice price cross elasticity was positive (1,454) means non-organic rice of substitution to organic rice. Chicken egg price cross elasticity was negative (-1,060) means egg of complementary to organic rice.Keywords: Demand, Elasticity, Organic Rice, Regression ","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76395337","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.26418/J.SEA.V9I2.42884
A. Pratama, Rahmat Syahni, Mahdi Mahdi
The average productivity of rubber smallholder in Banyuasin Regency is 0,89 ton/ha lower than its potential productivity 1,5 ton/ha. This study aims to analyze the factors affecting rubber productivity, the level of technical efficiency and factors affecting technical inefficiency in rubber plantation at several group of plant age. The research used purposive sampling which obtained 60 samples of farmers as respondent and was conducted in Banyuasin Regency, South Sumatera Province from April to June 2020. Data were analyzed using stochastic frontier Cobb Douglas analysis. The results showed that factors affecting rubber productivity were TSP, Fungicide, Herbicide, labour, numbers of plant (tree), plant age and clone. The level of rubber smallholder technical efficiency showed the various amount from 0.50 to 0.97 with average level 0.87. The highest average level of rubber smallholder technical efficiency was found at group of plant age 6-15 with TE 0.91. Factors affecting technical inefficiency were farmer’s education, training and farmers status. Keywords: Productivity, technical efficiency, rubber, stochastic frontier
{"title":"ANALISIS EFISIENSI TEKNIS KARET PERKEBUNAN RAKYAT KABUPATEN BANYUASIN PROVINSI SUMATERA SELATAN","authors":"A. Pratama, Rahmat Syahni, Mahdi Mahdi","doi":"10.26418/J.SEA.V9I2.42884","DOIUrl":"https://doi.org/10.26418/J.SEA.V9I2.42884","url":null,"abstract":"The average productivity of rubber smallholder in Banyuasin Regency is 0,89 ton/ha lower than its potential productivity 1,5 ton/ha. This study aims to analyze the factors affecting rubber productivity, the level of technical efficiency and factors affecting technical inefficiency in rubber plantation at several group of plant age. The research used purposive sampling which obtained 60 samples of farmers as respondent and was conducted in Banyuasin Regency, South Sumatera Province from April to June 2020. Data were analyzed using stochastic frontier Cobb Douglas analysis. The results showed that factors affecting rubber productivity were TSP, Fungicide, Herbicide, labour, numbers of plant (tree), plant age and clone. The level of rubber smallholder technical efficiency showed the various amount from 0.50 to 0.97 with average level 0.87. The highest average level of rubber smallholder technical efficiency was found at group of plant age 6-15 with TE 0.91. Factors affecting technical inefficiency were farmer’s education, training and farmers status. Keywords: Productivity, technical efficiency, rubber, stochastic frontier ","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81328214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.26418/J.SEA.V9I2.41842
Susilawati Cerah, Erifa Syahnaz
One of the food sources that contains high vegetable protein is oyster mushroom. An oyster mushroom cultivation business in Bekut Village, Tebas district, Sambas was run by Mr. Agustipar since 2016. However, the fresh packaging of oyster mushroom only can be stored in short period of time. Therefore, the appropriate packaging strategy plays an important role in succeeding the marketing of oyster mushroom. The marketing strategy of oyster mushroom is influenced by internal factors (strengths and weaknesses) and external factors (opportunities and strengths). As a result, it is necessary to conduct a study on the oyster mushroom marketing strategy run by Mr. Agustipar. SWOT analysis was performed to analyze the data. It was found the internal factors such as having: sufficient capital, skilled labors, non-chemical food products, good quality products, a stable, affordable selling price, permanent consumers, the production of oyster mushroom has not met the demand, short-period time of product storage, and no intense promotion. The external factors are: the marketing opportunity is high, increasing demand of the product, consumers’ loyalty, expanding marketing network, the existence of the similar business, increasing price of the raw material. Based on the result of SWOT analysis, there were oyster mushroom marketing strategies found. They are: maintaining the quality of oyster product and stable selling price, production and sales forecasting, print media, electronic media, and social media promotion, increasing product efficiency for competition, and establishing the cooperation with companies or UMKM processing oyster mushroom.Keywords: Marketing strategy, Oyster mushroom, SWOT analysis
{"title":"PENINGKATAN DAYA SAING MELALUI STRATEGI PEMASARAN JAMUR TIRAM PUTIH (STUDI KASUS) DI DESA BEKUT","authors":"Susilawati Cerah, Erifa Syahnaz","doi":"10.26418/J.SEA.V9I2.41842","DOIUrl":"https://doi.org/10.26418/J.SEA.V9I2.41842","url":null,"abstract":"One of the food sources that contains high vegetable protein is oyster mushroom. An oyster mushroom cultivation business in Bekut Village, Tebas district, Sambas was run by Mr. Agustipar since 2016. However, the fresh packaging of oyster mushroom only can be stored in short period of time. Therefore, the appropriate packaging strategy plays an important role in succeeding the marketing of oyster mushroom. The marketing strategy of oyster mushroom is influenced by internal factors (strengths and weaknesses) and external factors (opportunities and strengths). As a result, it is necessary to conduct a study on the oyster mushroom marketing strategy run by Mr. Agustipar. SWOT analysis was performed to analyze the data. It was found the internal factors such as having: sufficient capital, skilled labors, non-chemical food products, good quality products, a stable, affordable selling price, permanent consumers, the production of oyster mushroom has not met the demand, short-period time of product storage, and no intense promotion. The external factors are: the marketing opportunity is high, increasing demand of the product, consumers’ loyalty, expanding marketing network, the existence of the similar business, increasing price of the raw material. Based on the result of SWOT analysis, there were oyster mushroom marketing strategies found. They are: maintaining the quality of oyster product and stable selling price, production and sales forecasting, print media, electronic media, and social media promotion, increasing product efficiency for competition, and establishing the cooperation with companies or UMKM processing oyster mushroom.Keywords: Marketing strategy, Oyster mushroom, SWOT analysis","PeriodicalId":33119,"journal":{"name":"Jurnal Social Economic of Agriculture","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88654175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-30DOI: 10.26418/J.SEA.V9I2.43005
S. Hidayat, Silvy Emalia Savitri
Preference is subjective taste of individual for product or service. Preference becomes one of the determinant factors for consumption level of a product, includes rice. Rice consumption level is also impacted by difference in the level of consumer income. This study aims to analyze the preferences of rice consumers at Krian Market, Sidoarjo Regency. This study was conducted at Krian Market, Sidoarjo Regency, using a method of non-probability sampling through accidental sampling by 50 respondents. The analysis tool was Importance Performance Analysis (IPA). The result showed that the highest score of importance level is flea pests-free, clean, and fluffier. It means that rice consumer preferences at Krian Market where rice that flea pests-free, clean, and fluffier.Keywords: Preferences and Rice Consumer.
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