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Radio Content on the World Wide Web: Comparing Streaming Radio Stations in the United States 万维网上的广播内容:比较美国的流媒体广播电台
Pub Date : 2004-05-01 DOI: 10.1207/s15506843jrs1101_3
W. Ren, Sylvia M. Chan-Olmsted
This study explores the Web content of the Internet-based radio stations and the terrestrial radio stations streaming online. It also compares the different strategies adopted by these two groups of Internet radio stations as reflected by their online contents. The websites of 176 stations were analyzed to examine two broad interactive dimensions-audience-oriented and source- oriented-and six strategic patterns (2) virtual information space, (2) virtual promotion space, (3) virtual distribution space, (4) virtual communication space, (5) virtual sponsorship space, and (6) virtual transaction space. The findings indicate that the online presence of information, promotion, and communication was highly visible for both the terrestrial and Internet-based radio stations. However, the terrestrial and Internet-based radio stations had very different means of structuring these functions online. Strategically, the terrestrial radio stations have acted more as information providers, while the Internet-based stations have acted more as the communication facilitators.
本研究探讨以网际网路为基础的广播电台与地面广播电台的网路内容串流。本文还比较了这两组网络广播电台所采用的不同策略,这反映在它们的在线内容上。对176家电视台的网站进行了分析,考察了两大互动维度——受众导向和来源导向,以及6种策略模式(2)虚拟信息空间、(2)虚拟推广空间、(3)虚拟分销空间、(4)虚拟交流空间、(5)虚拟赞助空间和(6)虚拟交易空间。研究结果表明,无论是地面广播电台还是基于互联网的广播电台,网上的信息、宣传和交流都是非常明显的。然而,地面和基于互联网的广播电台在构建这些在线功能方面有着非常不同的方式。在战略上,地面无线电台更多地扮演信息提供者的角色,而基于互联网的电台更多地扮演通信促进者的角色。
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引用次数: 30
Foreword: Transnational Radio In The Global Age 前言:全球化时代的跨国广播
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_1
Michele Hilmes
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引用次数: 11
JRS Forum: Women in Radio JRS论坛:广播界的女性
Pub Date : 2004-05-01 DOI: 10.1207/s15506843jrs1101_2
Ed Shane, E. Cohen, M. C. Keith
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引用次数: 0
Regulating the Radio Monopoly: Ewin Davis and his Legislative Debates, 1923-1928 管制无线电垄断:埃温·戴维斯和他的立法辩论,1923-1928
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_9
J. M. Proffitt, Michael Brown
Ewin Lamar Davis is frequently cited as an influential lawmaker known for promoting antimonopolistic practices during the development of radio broadcasting through the 1920s. He believed monopolistic practices threatened fair business practices, program diversity, localism, and noncommercial radio. His work helped shape early radio legislation, including the Davis Amendment, which attempted to equalize the distribution of radio stations throughout the US. However, little research has been done to clearly articulate his role in the development of radio legislation. This paper uses Congressional records to trace Davis' involvement in legislation leading to the Radio Act of 1927 and the subsequent Davis Amendment.
埃温·拉马尔·戴维斯(Ewin Lamar Davis)经常被认为是一位有影响力的立法者,他在20世纪20年代无线电广播发展期间提倡反垄断做法。他认为垄断行为威胁到公平的商业行为、节目多样性、地方主义和非商业广播。他的工作帮助形成了早期的无线电立法,包括戴维斯修正案,该修正案试图在全美范围内平衡广播电台的分布。然而,很少有研究清楚地阐明他在无线电立法发展中的作用。本文使用国会记录来追溯戴维斯参与立法,导致1927年的无线电法案和随后的戴维斯修正案。
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引用次数: 7
The Mosquito Network: American Military Radio in the Solomon Islands During World War II 蚊子网络:第二次世界大战期间所罗门群岛的美国军事电台
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_7
Martin Hadlow
"The American Forces Radio and Television Service (AFRTS) provides Stateside radio and television programming, ‘a touch of home,' to U.S. service men and women, DoD civilians, and their families serving outside the continental United States" (AFRTS, 2004). Bagram, Baghdad, Kabul, and Kandahar are the familiar names of conflict zones in 2004. In these faraway operational theaters, the AFRTS provides a homey electronic media touch to the lives of the troops. Guadalcanal, New Georgia, Noumea, and Bougainville-these were the familiar names from another conflict, the Second World War. Exactly 60 years ago, the precursor of the modern-day AFRTS was also providing comfort for troops far from home in these remote Pacific Islands.
“美国军队广播电视服务(AFRTS)为在美国大陆以外服役的美国军人、国防部文职人员和他们的家人提供美国本土的广播和电视节目,‘有家的感觉’”(AFRTS, 2004)。巴格拉姆、巴格达、喀布尔和坎大哈是2004年人们熟悉的冲突地区的名字。在这些遥远的作战战区,AFRTS为部队的生活提供了一个温馨的电子媒体。瓜达尔卡纳尔岛、新乔治亚州、努美阿和布干维尔岛——这些都是另一场冲突中人们熟悉的名字,即第二次世界大战。就在60年前,现代AFRTS的前身也为远离家乡的太平洋偏远岛屿上的军队提供了舒适的服务。
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引用次数: 7
Gender Role Stereotyping in Radio Advertisements: A Portuguese and Cross-national Analysis 广播广告中的性别角色刻板印象:葡萄牙和跨国分析
Pub Date : 2004-05-01 DOI: 10.1207/s15506843jrs1101_11
F. Neto, A. Santos
Most previous research into gender role stereotypes in the mass media has concentrated on television or print. Using content analysis, gender role stereotyping in radio commercials was examined. The goals of the study were to: (1) provide current data on level and content of gender stereotyping in Portuguese radio advertising; (2) compare levels of stereotyping in three countries. One hundred and sixty six advertisements were content analyzed into nine categories referring to the central figure, credibility, role, location, argument, reward, product, accent, and narrator. As previously found, male and female characters were portrayed in different ways particularly on credibility (males as authorities, females as users), role (males as celebrities/narrator, females as dependent), location (males in occupational setting more than females), and narrators (females as characters more than males). The patterns of bias in Portuguese radio commercials are consistent with, though less marked than, those in television commercials. Concerning the cross- national analysis, results showed more similarities than differences.
以前对大众媒体中性别角色刻板印象的研究大多集中在电视或印刷品上。利用内容分析,对广播广告中的性别角色定型进行了研究。这项研究的目的是:(1)提供关于葡萄牙广播广告中性别定型观念的水平和内容的最新数据;(2)比较三个国家的刻板印象水平。对166个广告进行了内容分析,根据中心人物、可信度、角色、位置、论点、奖励、产品、口音和叙述者分为九类。正如之前发现的那样,男性和女性角色以不同的方式被描绘出来,特别是在可信度(男性作为权威,女性作为用户)、角色(男性作为名人/叙述者,女性作为依赖者)、位置(男性在职业环境中多于女性)和叙述者(女性作为角色多于男性)方面。葡萄牙广播广告中的偏见模式与电视广告中的偏见模式一致,尽管没有那么明显。在跨国分析中,结果显示相似性大于差异性。
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引用次数: 19
Profound Sound: Family Theater Radio, 1947-1970 《深刻的声音:家庭剧场广播,1947-1970
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_10
Patricia F. Phalen
In 1947, Fr. Patrick Peyton launched Family Theater, a sustaining radio series that ran for 2 decades on the Mutual Network. His anticommunist, pro- American, profamily message fit the political culture of Post- World War II America; and his series fulfilled public service obligations on Mutual's affiliated stations. But these factors alone do not account for Family Theater's longevity. Fr. Peyton had a unique ability to win people to his cause, convincing celebrities to participate in the dramas and radio executives to continue scheduling the series. Using personal interviews and extensive archival research, this study tells the history of Fr. Peyton's radio programs and, through this history, sheds light on the business of Hollywood radio production in the 1940s and 1950s.
1947年,帕特里克·佩顿神父(Patrick Peyton)推出了《家庭剧场》(Family Theater),这是一档持续播出了20年的广播剧。他的反共、亲美、亲家庭思想符合二战后美国的政治文化;他的系列节目履行了互惠电视台附属电视台的公共服务义务。但这些因素并不能单独解释家庭影院的长寿。佩顿有一种独特的能力来赢得人们对他的事业的支持,说服名人参加电视剧,并说服电台主管继续安排这部剧。通过个人访谈和广泛的档案研究,本研究讲述了佩顿神父广播节目的历史,并通过这段历史,揭示了20世纪40年代和50年代好莱坞广播制作的业务。
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引用次数: 2
Book Review—Steve Ahern (Ed.), Making Radio: A Practical Guide to Working in Radio 书评-史蒂夫埃亨(编辑),使无线电:在无线电工作的实用指南
Pub Date : 2003-11-01 DOI: 10.1207/S15506843JRS1002_13
P. J. Priest
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引用次数: 0
Foreword: Crystal Radio in the Digital Age 前言:数字时代的水晶收音机
Pub Date : 2003-11-01 DOI: 10.1207/S15506843JRS1002_1
Corey Flintoff
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引用次数: 0
James W. Seiler of the American Research Bureau 美国研究局的詹姆斯·w·塞勒说
Pub Date : 2003-11-01 DOI: 10.1207/s15506843jrs1002_4
Karen S. Buzzard
This article explores the contributions of one of the pioneers of ratings research, James W. Seiler, the founder of the American Research Bureau (ARB), the forerunner of Arbitron. Seiler and his small management team filled a small but productive window of time as the youthful ARB rode the crest of a giddy but short-lived success during the ‘50s and early ‘60s. The ARB was responsible for a number of leaps in product design-including popularizing the diary method, first for television and then radio, extending the number of weeks of measurement from one to four, measuring all U.S. T.V. markets at the same time (known as sweeps, which was to lead to first extended measurement of TV viewing beyond metropolitan areas), and using the first meter to capture audience viewing in real time (called Arbitron). It emerged as the key competitor against the Nielsen service in the battle to measure the local market for television until it withdrew from TV measurement in the ‘90s. Arbitron's success led it to monopolize the measurement of radio audiences, a position it currently holds.
本文探讨了评级研究的先驱之一詹姆斯·w·塞勒(James W. Seiler)的贡献,他是美国研究局(ARB)的创始人,也是Arbitron的前身。塞勒和他的小管理团队填补了一个小而富有成效的时间窗口,因为年轻的ARB在50年代和60年代初取得了令人眼花缭乱但短暂的成功。ARB在产品设计上取得了许多飞跃——包括普及日记法,首先是电视,然后是广播,将测量的周数从一周延长到四周,同时测量所有美国电视市场(称为扫描,这导致了第一次将电视观看情况的测量扩展到大都市地区以外),以及使用第一个仪表实时捕捉观众观看情况(称为Arbitron)。在当地电视市场测量的竞争中,它成为尼尔森服务的主要竞争对手,直到90年代退出电视测量。Arbitron的成功使它垄断了对广播听众的测量,这也是它目前的地位。
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引用次数: 4
期刊
Journal of Radio Studies
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