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The, Rebirth of Low-Power FM Broadcasting in the U.S. 低功率调频广播在美国的重生
Pub Date : 2004-11-01 DOI: 10.1207/S15506843JRS1102_2
Keith Brand
On January 20,2000, the Federal Communications Commission created two new classes of low-powered radio broadcasting licenses. This controversial initiative is studied within the landscape of current and past deregulatory policies. These stations are now on the air and broadcasting to their local communities. A survey was conducted of the first 239 licensed stations to ascertain programming goals, budgets, policies and other baseline information. The study concludes that Low-Power FM has significantly increased ownership diversity and content. Current FCC localism initiatives could bode well for the introduction of more LPFM stations in the United States.
2000年1月20日,联邦通信委员会设立了两类新的低功率无线电广播许可证。这一有争议的举措是在当前和过去的放松管制政策的背景下进行研究的。这些电台现在正在向当地社区广播。对首批239个获得执照的电台进行了调查,以确定节目编制目标、预算、政策和其他基准资料。研究表明,低功率调频显著增加了所有权多样性和内容。目前联邦通信委员会的地方主义倡议可能是在美国引进更多LPFM电台的好兆头。
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引用次数: 21
Radio Sales Management: Demographics and Practices 电台销售管理:人口统计与实践
Pub Date : 2004-11-01 DOI: 10.1207/s15506843jrs1102_6
J. Rinks, J. Evey
The main goal of this study was to update demographic data concerning radio sales managers and to measure their attitudes on a variety of issues, including consolidation of stations and hiring and training practices of account executives. Although minorities and women have posted gains in the past decade, this project showed that the typical radio sales manager is still a Caucasian male in his mid-40s. He prefers on-air announcements for recruiting and finds one-on-one interaction to be the most effective training method. Overall, he is positive regarding consolidation.
这项研究的主要目的是更新有关电台销售经理的人口统计数据,并衡量他们对各种问题的态度,包括电台合并和客户主管的雇用和培训做法。尽管少数族裔和女性在过去十年中取得了进步,但该项目显示,典型的电台销售经理仍然是40多岁的白人男性。他更喜欢直播招聘公告,并发现一对一的互动是最有效的培训方法。总体而言,他对整合持积极态度。
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引用次数: 4
Midnight-to-Dawn Programs on Australian Commercial Radio 澳大利亚商业电台午夜到黎明的节目
Pub Date : 2004-11-01 DOI: 10.1207/s15506843jrs1102_9
Bridget Griffen-Foley
This article considers radio's claim to enjoy a personal, intimate relationship with listeners by examining late-night programming on Australian commercial radio from the 1930s to the 1980s. It explores radio's shift from exploiting the extraordinary to the ordinary through the prism of the midnight-to-dawn pro- gram that made its debut on Sydney's 2UW in 1935-possibly the first example of continuous broadcasting in the British empire. The article then looks at the spread of midnight-to-dawn shows to other Australian stations, and the role played by women broadcasters in this genre. Finally, the article discusses outlets for "romance" on Australian radio in the middle decades of the 20th century and examines the rise of late-night matchmaker programs-"a time," in the words of one journalist, "when the lonely get lonelier and inhibitions loosen."
本文通过考察20世纪30年代至80年代澳大利亚商业广播电台的深夜节目,探讨了广播电台声称与听众建立了一种私人的、亲密的关系。它通过《午夜到黎明》节目的棱镜,探索了广播从利用不平凡到利用平凡的转变。该节目于1935年在悉尼的2UW电视台首播,可能是大英帝国连续广播的第一个例子。然后,这篇文章着眼于从午夜到黎明的节目在澳大利亚其他电视台的传播,以及女性播音员在这一类型节目中所扮演的角色。最后,文章讨论了20世纪中期澳大利亚广播中“浪漫”的出口,并考察了深夜媒人节目的兴起——用一位记者的话说,“那是一个孤独的人变得更加孤独,压抑放松的时代。”
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引用次数: 1
Development of Local Radio in Southeast Turkey 土耳其东南部地方广播电台的发展
Pub Date : 2004-11-01 DOI: 10.1207/s15506843jrs1102_10
Ece Algan
This article examines the emergence of local radio in a rural southeastern Turkish city called Sanllurfa in the early 7990s following the end of the state's media monopoly on broadcasting. Informed by a media ethnography conducted there in 2001, this article discusses local debates over the content and quality of local radio and the influence of the state's official cultural policies on the programming decisions of local radio owners, managers, and DJs. This paper also illustrates Turkish young people's local and national radio preferences, their responses to local programming and on-air personalities, and the meaning of music and local radio in their lives.
本文考察了20世纪90年代初,随着国家媒体对广播的垄断结束,土耳其东南部农村城市桑鲁法的地方广播电台的出现。根据2001年进行的一项媒体人种学研究,本文讨论了当地对当地广播内容和质量的争论,以及国家官方文化政策对当地广播所有者、经理和dj的节目决策的影响。本文还说明了土耳其年轻人的地方和国家广播偏好,他们对地方节目和广播人物的反应,以及音乐和地方广播在他们生活中的意义。
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引用次数: 0
Lee Abrams- From Broadcast to Satellite 李·艾布拉姆斯-从广播到卫星
Pub Date : 2004-11-01 DOI: 10.1207/S15506843JRS1102_7
M. C. Keith
XM Satellite Radio's Senior Vice President and Chief Programming Office, Lee Abrams, has been shaping the American radio industry for more than 3 decades. During that time he has brought unparalleled ratings and economic success to radio stations in more than 200 markets, including 97 of the top 100, winning 318 programming battles. In 1993, Newsweek listed Abrams as one of the country's "100 Cultural Elite" for his contributions to creating modern day radio; and Radio Ink cited Abrams as one of the 75 most important radio figures of all time. Abrams joined XM in June 1998 to help create the next generation of radio-satellite direct radio. With 100 stations (channels) to develop and program, Abrams is once again challenged to reinvigorate the radio landscape, and if subscriber levels and terrestrial radio's mounting anxiety are any indication, he is doing just that. As a founding partner of Burkhar Abrams, the Atlanta-based consulting giant, Abrams invented and built Album Rock, one of the first successful FM formats. He also designed numerous other highly successful radio formats, including the first Classic Rock format at San Francisco's KFOG, the first Urban/Dance format at New York's WKTU, and the first New Age/Jazz format. In addition he created the original blueprint for the NBC Radio Network. His corporate clients have included every major broadcast group as well as Coca Cola, TNT, Sony, and Walt Disney. In 1989 Abrams joined ABC Networks as an internal consultant and oversaw the revolutionary Z-Rock format, which was the first satellite delivered Superstation (as well as being the first "Active Rock" format). Abrams was instrumental in the launch of many top morning radio shows, among them Howard Stern. In the interview that follows Abrams discusses the impact of satellite radio on terrestrial radio, the job market for broadcast majors in the wake of consolidation and the new and evolving listening options, and how streaming and broadband wireless audio services factor into the programming decisions and future of both broadcast and satellite radio.
XM卫星电台的高级副总裁兼首席节目办公室主任李·艾布拉姆斯(Lee Abrams)在30多年来一直在塑造美国广播行业。在此期间,他为200多个市场的广播电台带来了无与伦比的收视率和经济上的成功,其中包括前100名中的97个,赢得了318场节目之战。1993年,《新闻周刊》将艾布拉姆斯列为美国“100位文化精英”之一,以表彰他对创造现代广播的贡献;Radio Ink将艾布拉姆斯列为有史以来最重要的75位广播人物之一。艾布拉姆斯于1998年6月加入XM,帮助创建下一代无线电-卫星直接无线电。有100个电台(频道)需要开发和编排,艾布拉姆斯再次面临重振广播行业的挑战,如果用户水平和地面广播日益增长的焦虑有任何迹象的话,他正在这样做。作为总部位于亚特兰大的咨询巨头Burkhar Abrams的创始合伙人,Abrams发明并建立了专辑摇滚,这是第一批成功的FM格式之一。他还设计了许多其他非常成功的广播格式,包括旧金山KFOG的第一个经典摇滚格式,纽约WKTU的第一个城市/舞蹈格式,以及第一个新时代/爵士格式。此外,他还设计了NBC广播网的原始蓝图。他的企业客户包括每一个主要的广播集团,以及可口可乐、TNT、索尼和迪斯尼。1989年,艾布拉姆斯以内部顾问的身份加入美国广播公司网络,并负责监督革命性的Z-Rock格式,这是第一个卫星传送的超级电台(也是第一个“活动岩石”格式)。艾布拉姆斯在许多顶级早间广播节目的推出中发挥了重要作用,其中包括霍华德·斯特恩。在接下来的采访中,艾布拉姆斯讨论了卫星广播对地面广播的影响,广播专业学生在合并后的就业市场,新的和不断发展的收听选择,以及流媒体和宽带无线音频服务如何影响广播和卫星广播的节目决策和未来。
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引用次数: 1
NPR Activists and Classical Monks: Differentiating Public Radio Formats 美国国家公共电台的积极分子和古典僧侣:区分公共广播的形式
Pub Date : 2004-11-01 DOI: 10.1207/s15506843jrs1102_4
G. Bailey
Public radio is expanding its audience service and listener support by developing multiple, differentiated formats in major markets. With funding from a consortium of public radio stations and national organizations, we conducted focus groups in eight markets to better understand the minimal audience crossover between NPR news stations and classical music stations. We segmented listeners by their tuning behavior, psychographic needs, and the gratifications delivered by NPR news and classical music formats.
公共广播电台通过在主要市场开发多种不同的形式,扩大其受众服务和听众支持。在一个由公共广播电台和国家组织组成的联盟的资助下,我们在八个市场进行了焦点小组讨论,以更好地了解NPR新闻台和古典音乐台之间的最小受众交叉。我们根据听众的调音行为、心理需求以及NPR新闻和古典音乐格式带来的满足感对他们进行了细分。
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引用次数: 1
This is War! Network Radio and World War II Propaganda in America 这是战争!美国的网络广播和二战宣传
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_6
James A. Spiller
War-boosting radio programs during the Second World War had an effective propaganda model in the early 1942 series "This is War!" Proposed by the federal Office of Facts and Figures and sponsored by all four networks, it was the first dramatic and didactic series on America's war effort, and it wove dry statistics on military production and conscription into moving tales of global war and national mobilization. By using conventional discourse about gender, pressing mildly for racial tolerance, and casting the United States as the bulwark o f an international community o f liberal nations, "This is War!" employed rhetoric subsequently used in other wartime radio, film, and print media campaigns.
二战期间宣传战争的广播节目在1942年初的系列节目“这就是战争!”中有一个有效的宣传模式。这是由联邦事实与数据办公室(Office of fact and Figures)提议、四大电视网共同赞助的第一部讲述美国战争努力的戏剧和说教类剧集,它将枯燥的军事生产和征兵数据编织成感人的全球战争和全国动员故事。通过使用关于性别的传统话语,温和地敦促种族宽容,并将美国塑造成自由国家国际社会的堡垒,“这就是战争!”采用了随后在其他战时广播,电影和印刷媒体活动中使用的修辞。
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引用次数: 6
Women Broadcasters of World War II 二战时期的女广播员
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_5
J. Grubbs
By the time World War I1 began, women regularly participated in radio broadcasting, either as entertainers or in the behind the scenes creation of radio programming. Few women owned stations or participated in network management. Newscasts featured dulcet toned, deep, male voices. In short, the serious business of radio was for men: Women were "okay" as long as they stuck to their own domain- cooking shows, homemaker tips, those sorts of things. Through an exhaustive literature review coupled with critical analysis of primary source documentation, this paper examines women who had a profound impact on broadcasting during World War I1 and beyond. Collectively, they created a programming concept that would turn out to be one of the most well liked types of programs during the war.
到第一次世界大战开始时,妇女经常参与广播,或作为艺人,或在幕后创作广播节目。很少有妇女拥有电台或参与网络管理。新闻广播以男声悦耳、深沉为特色。简而言之,严肃的广播事业是为男人准备的:女人只要坚持自己的领域——烹饪节目、家庭主妇技巧,诸如此类——就“可以”。通过详尽的文献回顾和对原始资料的批判性分析,本文考察了在第一次世界大战期间及之后对广播产生深远影响的女性。他们共同创造了一种编程概念,这将成为战争期间最受欢迎的节目类型之一。
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引用次数: 3
Estimating Relative Audience Loyalty Among Radio Stations Using Standard Arbitron Ratings 使用标准Arbitron评级估计广播电台的相对听众忠诚度
Pub Date : 2004-05-01 DOI: 10.1207/s15506843jrs1101_4
S. Dick, Walter Mcdowell
This article provides a practical means for estimating the relative degree of listener loyalty among radio stations using standard Arbitron ratings information. Although not a direct measure of audience behavior, the combined indexes of a station's overall performance (a) exclusive cume, (b) cume duplication, (c) turnover ratio, and (d) listening location does offer persuasive circumstantial evidence of loyalty that can be applied to media buying strategies.
本文提供了一种实用的方法来估计听众忠诚度的相对程度之间的广播电台使用标准的Arbitron评级信息。虽然不是观众行为的直接衡量标准,但电台整体表现的综合指标(a)独家收入,(b)收入重复,(c)周转率,(d)收听地点确实提供了有说服力的忠诚度的间接证据,可以应用于媒体购买策略。
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引用次数: 12
VOUS-Voice of the United States: The Armed Forces Radio Service in Newfoundland 美国之音:纽芬兰的武装部队无线电服务
Pub Date : 2004-05-01 DOI: 10.1207/S15506843JRS1101_8
J. Webb
The American military bases in Newfoundland in 1941 used the government- owned broadcasting station, VONF, to supply their personnel with AFRS programs that would boost morale. VONF soon curtailed its broadcast of American programs, prompting the creation of an American expeditionary station, VOW. AFRS programs reflected American network radio, and encouraged the taste for these programs among both service personnel and Newfoundland civilians. The effect of these "denatured" programs was to represent the US as more homogenous and united than was the case.
1941年,美国在纽芬兰的军事基地使用政府所有的广播电台VONF,向他们的人员提供AFRS节目,以提高士气。VONF很快就减少了对美国节目的播放,这促使美国建立了一个远征站——誓言站。AFRS节目反映了美国的网络广播,并鼓励了服务人员和纽芬兰平民对这些节目的兴趣。这些“变性”计划的效果是代表美国比实际情况更加同质和团结。
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引用次数: 7
期刊
Journal of Radio Studies
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