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Proceedings of the 2021 5th International Conference on E-Education, E-Business and E-Technology最新文献

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Central Banking after the Great Recession in U.S.: a new normal? 大衰退后的美国央行:新常态?
J. Cheng, Sijia He, Zhuohan Yu, C. Zhou
This paper firstly evaluates the use of two unconventional monetary policies (UMPs), forward guidance and quantitative easing, with their strengths and effective applications respectively. Besides, factors that influence the effectiveness of the two policies are being analyzed, thereby allowing us to predict how their effectiveness will be in a foreseeable future according to the changes in the factors. In this work, we find out that these factors have reduced the effectiveness of the two UMPs recently. Due to its weakened effectiveness, we made a conclusion that the two policies should not be considered as ‘a new normal’.
本文首先对前瞻性指引和量化宽松这两种非常规货币政策的运用进行了评估,并分别分析了它们的优势和有效应用。此外,我们还分析了影响这两项政策有效性的因素,从而使我们能够根据这些因素的变化来预测它们在可预见的未来的有效性。在这项工作中,我们发现这些因素最近降低了两个UMPs的有效性。由于其有效性减弱,我们得出结论,这两项政策不应被视为“新常态”。
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引用次数: 0
Research on the Impact of Asset Light Operation on Human Capital Investment 轻资产经营对人力资本投资的影响研究
Zeyu Yang
As the asset-light operation has gradually become the focus of a new mode of operation for enterprises, it has become an urgent problem to explore its effect on enterprises. Based on this, this paper takes A-share listed companies on the Shanghai and Shenzhen stock exchanges in 2019 as research samples to explore how the asset-light operation model affects the human capital investment of enterprises. It is found that there is a significant positive correlation between asset-light operation and human capital investment, while the increase of R&D investment weakens this positive correlation. By exploring the role of asset-light operation on enterprise performance from a theoretical perspective, this paper provides a new perspective to explore the economic effects of the asset-light operation model on enterprises, and at the same time brings enlightenment to enterprises on how to balance different types of capital to promote the improvement of performance.
随着轻资产经营逐渐成为企业新型经营模式的焦点,探索轻资产经营对企业的影响已成为亟待解决的问题。基于此,本文以2019年沪深两市a股上市公司为研究样本,探讨轻资产运营模式对企业人力资本投资的影响。研究发现,轻资产经营与人力资本投资之间存在显著的正相关关系,而研发投入的增加削弱了这种正相关关系。本文从理论角度探讨轻资产运营对企业绩效的作用,为探讨轻资产运营模式对企业的经济效应提供了一个新的视角,同时也为企业如何平衡不同类型的资本促进绩效的提升带来启示。
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引用次数: 0
User Demand Awareness and Analysis of Online Music——Take NetEase Cloud Music Platform as an Example 网络音乐用户需求认知与分析——以网易云音乐平台为例
Xue Li, Junlong Dong
Music is one of the most critical objects of entertainment and spiritual consumption to human beings. It is also an essential part of the cultural industry and creative industry, which plays a vital role in stimulating consumption and realizing economic growth. With the rapid development of the Internet and information technology, online music platforms have rapidly emerged and become the mainstream listening channel for users. Accurately perceiving users’ needs has become the key to the sustainable development and competitiveness of online music platforms. First, This paper uses the web crawler to obtain the data of Netease cloud music, including online reviews and user data in the hot song list. Second, uses text analysis method and LDA theme model, combined with "uses and gratifications theory" to analyze user's demand awareness. The results show that Netease cloud music meets users' needs in entertainment, information, social, psychological benefits, and immersion. But it also has some problems in music copyright, UGC community management, empathy of platform functions, etc., then puts forward some suggestions for the development of Netease cloud music platform based on the demanded awareness of users. This paper also has reference value for similar online user demand perception research.
音乐是人类最重要的娱乐和精神消费对象之一。它也是文化产业和创意产业的重要组成部分,对刺激消费、实现经济增长有着至关重要的作用。随着互联网和信息技术的快速发展,网络音乐平台迅速崛起,成为用户的主流收听渠道。准确感知用户需求成为网络音乐平台可持续发展和竞争力的关键。首先,本文使用网络爬虫获取网易云音乐的数据,包括在线评论和热门歌曲榜中的用户数据。其次,运用文本分析法和LDA主题模型,结合“使用与满足理论”对用户需求意识进行分析。结果表明,网易云音乐满足了用户在娱乐、信息、社交、心理效益、沉浸等方面的需求。但在音乐版权、UGC社区管理、平台功能移情等方面也存在一些问题,然后根据用户的需求意识,对网易云音乐平台的发展提出一些建议。本文对类似的网络用户需求感知研究也具有参考价值。
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引用次数: 2
Creating Customer Loyalty in MUJI to Boost Customer Satisfaction with Service Quality – Take Switching Cost as the Moderator 在无印良品建立顾客忠诚度以服务质量提升顾客满意度——以转换成本为调节因素
Kai-Fu Yang, Hao-Wei Yang, Han-Ni Ho, Ting-Wei Liao
The aspects of psychological and physiological constructs have rarely been adopted in retail sale in non-specialized stores. This study investigated dimensions of psychological and physiological constructs among service quality, customer satisfaction, and customer loyalty, with switching cost serving as a moderator in the case of MUJI Co., Ltd. To examine the research model, this study allocated questionnaires and analyzed the collected data with regression analysis. The results indicated that service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, and service quality has a positive effect on customer loyalty in psychological and physiological constructs. Moreover, switching cost has a moderating effect between service quality and customer loyalty. These findings were relevant to non-specialized retail sales.
在非专业商店的零售中,很少采用心理和生理方面的结构。本研究以无印良品株式会社为研究对象,以转换成本为调节因子,探讨服务品质、顾客满意与顾客忠诚之间的心理与生理建构维度。为了检验研究模型,本研究分配了问卷,并对收集到的数据进行了回归分析。结果表明,服务质量对顾客满意有正向影响,顾客满意对顾客忠诚有正向影响,服务质量对顾客忠诚在心理和生理结构上有正向影响。转换成本在服务质量与顾客忠诚之间具有调节作用。这些发现与非专业零售销售有关。
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引用次数: 0
An Empirical Study on the Motivations of Individuals’ Retweeting Intention on Sina Weibo 个人在新浪微博上转发意愿动机的实证研究
Juan Shi, Gang Chen
Users’ retweeting behavior is critical to information dissemination on SNS and has obtained lots of attention from both academia and industry. Researcher have identified lots of factors that have a significant impact on individuals’ sharing behavior. However, few research has been conducted on the motivations of individuals’ sharing behavior. In the current work, we carry out a questionnaire study to explore the motivations of Sina weibo users’ sharing behavior. 303 Sina Weibo users participate in the survey. Results of structural equation modeling (SEM) show that both online persona consistency and perceived reputation enhancement positively mediate the relationship between topical familiarity and individual sharing intention. What's more, online persona consistency is stronger than perceived reputation enhancement in driving individuals’ daily retweeting behavior on Sina Weibo.
用户的转发行为是社交网络信息传播的关键,受到了学术界和业界的广泛关注。研究人员已经确定了许多对个人分享行为有重大影响的因素。然而,关于个人分享行为动机的研究却很少。在目前的工作中,我们通过问卷研究来探讨新浪微博用户分享行为的动机。303名新浪微博用户参与了调查。结构方程模型结果表明,网络角色一致性和感知声誉增强正向中介话题熟悉度与个人分享意愿之间的关系。此外,在推动个人在新浪微博上的日常转发行为方面,网络角色一致性比感知到的声誉提升更强。
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引用次数: 0
Inflation Perceptions and Expectations and Firms’ Wage Determination: Evidence from Chinese listed manufacturing companies 通胀感知、预期与企业工资决定:来自中国制造业上市公司的证据
Chi Zhang, Z. Liu, Lei Lv
This article investigates the extent to which inflation perceptions and expectations affect firms’ wage determination. We adopt dummy variables data to quantify the firm inflation perceptions of China's listed manufacturing companies from corporate annual reports. The results reveal that inflation perceptions have a growth effect on firms’ wage determination, not vice versa. The wages of firms whose inflation perceptions have risen are approximately 6% higher than are those inflation perceptions have remained approximately the same. The firms whose inflation perceptions have fallen show no causal relationship between inflation perceptions and wage. Short-term inflation expectations will reduce wages. For every 1% increase in inflation expectations, the wages paid by firms will fall by approximately 3.5 percentage points. Corporate profits have little effect on wage change and are negatively related.
本文研究了通胀感知和预期对企业工资决定的影响程度。本文采用虚拟变量数据对中国制造业上市公司年报中的企业通胀感知进行量化。结果表明,通胀感知对企业的工资决定有增长效应,而不是相反。通胀预期上升的公司的工资比通胀预期大致保持不变的公司高出约6%。通胀感知下降的公司显示通胀感知与工资之间没有因果关系。短期通胀预期将降低工资。通胀预期每增加1%,企业支付的工资就会下降大约3.5个百分点。企业利润对工资变动影响不大,呈负相关。
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引用次数: 0
The Impact of Increase of Cigarette Expension on Net Income in Income Statements 卷烟扩张增加对损益表中净收入的影响
Meiryani Meiryani, Ignatius Edward Riantono, Erick Fernando, Valerie Jessica Hidajat
The Indonesian government decided to increase the excise tax on tobacco products by 23% starting January 1, 2020. The performance of cigarette manufacturers was affected by government policies that increased cigarette excise or tobacco product excise which had an impact on the growth of cigarette issuers' income. This study aims to analyze the impact of the increase in cigarette excise on net income at PT. Gudang Garam Tbk. This type of research in this research is descriptive with a qualitative approach. The results of this research show that the increase in cigarette excise has an effect on net income at PT. Gudang Garam Tbk. PT Gudang Garam Tbk's Profit and Loss Report shows an increase in all aspects, both sales, gross profit and net income even though the government policy regarding the increase in cigarette excise rates has been implemented as of January 1, 2020. This reflects that PT Gudang Garam has implemented a good strategy in maintaining profitability of the company. Business of PT. Gudang Garam Tbk, is still supported by sales of the machine-made kretek cigarette (SKM) segment, which contributed 91.25 percent to the company's revenue.
印尼政府决定从2020年1月1日起将烟草产品的消费税提高23%。卷烟制造商的业绩受到政府政策的影响,这些政策增加了卷烟消费税或烟草产品消费税,这对卷烟发行人的收入增长产生了影响。本研究旨在分析卷烟消费税增加对古当嘉兰有限公司净收入的影响。这种类型的研究在本研究是描述性与定性的方法。研究结果表明,卷烟消费税的增加对古当嘉兰有限公司的净收入产生了影响。PT Gudang Garam Tbk的损益报告显示,尽管政府有关提高卷烟消费税的政策已于2020年1月1日实施,但销售额、毛利润和净收入等各方面均有所增长。这反映了PT Gudang Garam在保持公司盈利能力方面实施了良好的战略。PT. Gudang Garam Tbk的业务仍然由机器制造的kretek香烟(SKM)部门的销售支撑,该部门贡献了公司收入的91.25%。
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引用次数: 0
The Influence of Client Company Size and Audit Opinion Switching Auditors 客户公司规模对审计意见转换的影响
Meiryani Meiryani, B. Ikhsan, T. Indrawati, Edwin Hendra, Hugo Prasetyo
The main purpose of this research is to analyze the influence Firm Size, Public Accounting Firm Size and Audit Opinion toward Auditor Switching at company sector of property, real estate, and building construction. This research using secondary data from Indonesian Stock Exchange. The sample is determined by purposive sampling technique and there are 52 companies listed on the Indonesian Stock Exchange that have submited the financial statements of 2016 – 2019. The results of data analysis show that the analysis model resulting 21,29% of prediction accuracy and there are 1 (one) variable that influence significant that is Public Accounting Firm Size to on Auditor Switching.
本研究的主要目的是分析事务所规模、会计师事务所规模和审计意见对房地产、房地产和建筑行业审计师转换的影响。本研究使用印尼证券交易所的二手数据。样本采用有目的抽样技术确定,共有52家在印尼证券交易所上市的公司提交了2016 - 2019年的财务报表。数据分析结果表明,该分析模型的预测准确率为21.29%,且有1(1)个变量显著影响会计师事务所规模对审计师转换的影响。
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引用次数: 0
Research on Aggregate Mode in Car-hailing Market—-from the Perspective of Compatibility 网约车市场聚合模式研究——基于兼容性视角
Xiangmin Dong, Chenxi Lei, Sheng Luo
The new aggregate mode has appeared in China's car-hailing market. The aggregate mode allows separate car-hailing firms to join in one single platform and share users and transportation capacity together, which can promote the compatibility level among accessed platforms. This paper builds a duopoly model of the two-sided market of the car-hailing and analyzes the effects of aggregate mode on car-hailing firms from the perspective of compatibility. It is considered in this paper that the market is symmetric and travelers multi-homing while drivers single-homing. The main results indicate that at the early stage of the firms, they tend to be exclusive to build a user base. However, they would adopt the aggregate mode to promote the compatibility level with others when the market is mature.
新的聚合模式已经出现在中国的叫车市场。聚合模式允许不同的网约车公司加入一个单一的平台,共同共享用户和运输能力,可以提高接入平台之间的兼容性水平。本文建立了网约车双边市场的双寡头模型,并从兼容性角度分析了聚合模式对网约车企业的影响。本文考虑市场是对称的,出行者多归巢,司机单归巢。主要结果表明,在公司的早期阶段,他们倾向于建立一个用户基础。但是,当市场成熟时,他们会采取聚合的方式来提高与其他公司的兼容水平。
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引用次数: 0
An Investigation on a Feasible Strategy for the Promotion of Chinese Contemporary Popular Culture to Foreign Countries in the Age of New Media: Based on Research at Four Universities in the United Kingdom and Japan 新媒体时代中国当代大众文化对外推广的可行策略探讨——基于英国和日本四所大学的研究
Xiangning Li, Yueyue Chang, Shiyan Wang, Chuyu Peng, L. Hu
In the context of the development of Mandarin teaching, the research team analyzed the video viewing preferences of young people in the United Kingdom and Japan through a background investigation, short video production, volunteer interviews, and other specific practices while taking into account the rapid development of new media platforms. Based on what is manifested as strengths and weaknesses of mandarin-teaching through short videos, this article aims to provide a feasible strategy to promote Chinese teaching and contemporary Chinese culture in the era of new media.
在普通话教学发展的背景下,研究团队结合新媒体平台的快速发展,通过背景调查、短视频制作、志愿者访谈等具体实践,分析了英国和日本年轻人的视频观看偏好。本文旨在从短视频教学的优势和劣势出发,为新媒体时代的汉语教学和当代中国文化的发展提供一个可行的策略。
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引用次数: 0
期刊
Proceedings of the 2021 5th International Conference on E-Education, E-Business and E-Technology
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