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Framing as a tool of influencer marketing in the management of marketing communications and brand representation 在营销传播和品牌代表管理中,框架作为影响者营销的工具
Pub Date : 2022-08-01 DOI: 10.57111/econ.21(3).2022.15-26
Michael Oklander, M. Chaikovska, Oleksandr Shkeda
Topicality of the selected issue is due to the change in the orientation of brand communications in the information space from rational economic goals and values to behavioral economic ones, as well as the probability of incorrect decoding of the information message by the recipient of the information. The aim was to create a model of representative marketing communications transition from the formation of meanings to the formation of trends by using framing as an impact marketing tool. To accomplish the tasks set, the work uses the selection of general scientific and special methods and techniques of scientific research, such as the method of semantic, morphological, comparative and critical analysis, the ontology construction method, system-structural and functional approaches, simulation modeling, etc. The brand phenomenon is considered from the point of view of social constructivism, as a result of which seven principles of brand existence in the concept of communications with society have been identified. Two types of frameworks, which are used when building a narrative in the context of representative brand actions, have been substantiated theoretically. The methodology for using these frameworks is considered from the position of marketing, logical, communicative and social metrics included extensional and intensional equalities, as a result of which a model, that allows determining the transformation of brand communications into meanings or trends and its trendy potential, has been built. The following framing tools have been analyzed and adapted for marketing purposes: Overton Window, Hallin’s Spheres, Opinion Corridor, Spiral of Silence, Echo Chamber and Epistemic Bubble. Reframing is considered from the point of view of culture, namely the processes of inculturation. The difference of approaches has been revealed and a model of the transition of using framing tools from constructing meanings to constructing trends has been built. This model allows to minimize the problem of incorrect decoding of information during representative and communicative actions of the brand
所选问题的主题性是由于信息空间中品牌传播的方向从理性的经济目标和价值观转变为行为的经济目标,以及信息接收者对信息信息信息解码错误的可能性。其目的是通过将框架作为一种影响力营销工具,创建一个具有代表性的营销传播模式,从意义的形成过渡到趋势的形成。为了完成设定的任务,该工作采用了通用的科学和特殊的科学研究方法和技术,如语义、形态、比较和批判性分析方法、本体构建方法、系统结构和功能方法、模拟建模等。品牌现象是从社会建构主义的角度来考虑的,由此确定了与社会交往概念中的品牌存在的七条原则。在代表性品牌行为的背景下构建叙事时使用的两种框架在理论上得到了证实。使用这些框架的方法是从营销、逻辑、沟通和社会指标的角度考虑的,包括外延和内涵平等,因此建立了一个模型,可以确定品牌传播向意义或趋势的转变及其时尚潜力。为了营销目的,对以下框架工具进行了分析和调整:Overton Window、Hallin’s Spheres、Opinion Corridor、Spiral of Silence、Echo Chamber和Epistemic Bubble。重塑是从文化的角度考虑的,即灌输的过程。揭示了方法的差异,并建立了使用框架工具从构建意义到构建趋势的过渡模型。该模型可以最大限度地减少在品牌的代表性和沟通行为中对信息进行错误解码的问题
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引用次数: 1
Perceptions of the sugar-sweetened beverage tax amongst tertiary accounting students in South Africa: a comparative study 南非高等会计学生对含糖饮料税的看法:一项比较研究
Pub Date : 2022-07-22 DOI: 10.21511/ed.20(2).2021.03
Thanesha Reddy Jankeeparsad, Raphael Jankeeparsad
An excise tax on sugar-sweetened beverages to reduce excessive sugar consumption in South Africa came into effect on 1 April 2018. This study aimed to investigate perceptions of a limited sample of South Africans regarding the sugar-sweetened beverages tax based on certain economic factors, and whether participants perceived any likely benefit from the tax. These perceptions were compared with perceptions identified in selected foreign jurisdictions that have levied such a tax. A survey questionnaire was selected as the primary method of data collection. This questionnaire was administered to post-graduate Accounting students, aged twenty-one years and older, studying at three residential universities in South Africa. An extensive analysis of literature available on sugar-sweetened beverage taxes, both locally and internationally, was conducted. The two main constructs (construct 1: perception of the sugar-sweetened beverage tax and the price of sugar-sweetened beverages and construct 2: the social impact of the sugar-sweetened beverage tax) were analyzed using descriptive statistics. This study found that there is a significant association between gender and perception that the sugary beverage levy will be beneficial to health, with female perceptions of the benefit of the sugary beverage levy being greater than that of males. The study found that perception of the sugar-sweetened beverage tax may depend on several factors, closely linked to individual beliefs and cultures, and thus different populations may have different perceptions of the tax. The findings about sugar-sweetened beverage consumption trends across gender, ethnicities and physical activity groups can help guide targeted strategies to reduce consumption.
南非为减少过量糖消费而对含糖饮料征收的消费税于2018年4月1日生效。这项研究旨在调查有限样本的南非人基于某些经济因素对加糖饮料税的看法,以及参与者是否认为该税可能带来任何好处。将这些看法与已征收此类税的选定外国司法管辖区的看法进行了比较。选择调查问卷作为数据收集的主要方法。本问卷调查对象为在南非三所寄宿大学就读的21岁及以上的会计学研究生。对当地和国际上有关含糖饮料税的文献进行了广泛分析。使用描述性统计分析了两个主要结构(结构1:对加糖饮料税和加糖饮料价格的看法,结构2:加糖饮料税收的社会影响)。这项研究发现,性别与对含糖饮料征税有益健康的看法之间存在显著关联,女性对含糖饮品征税益处的看法大于男性。研究发现,人们对加糖饮料税的看法可能取决于几个因素,这些因素与个人信仰和文化密切相关,因此不同的人群可能对该税有不同的看法。关于不同性别、种族和体育活动群体的含糖饮料消费趋势的研究结果有助于指导减少消费的有针对性的策略。
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引用次数: 0
Forecasting effectiveness of government measures regarding the economic development of Ukraine 预测乌克兰经济发展方面政府措施的有效性
Pub Date : 2022-07-20 DOI: 10.57111/econ.21(3).2022.8-14
O. Klimenko, M. Mashchenko
The protracted COVID-19 pandemic and Russia’s invasion of Ukraine have caused a severe and deep crisis in Ukraine and colossal physical destruction. The restoration of the country, its economy and the entire socio-economic system determines the urgency of providing predictive indicators to identify the fastest results. The purpose of the article was to forecast the effectiveness of the government's economic policy based on the Mandel-Fleming model for the development of Ukraine's economy. The article used the method of analysis and synthesis and the system approach, the method of economic modeling, economic forecasting, the method of mathematical and vector analysis, the graphic method, as well as the main provisions of the Mandel-Fleming macroeconomic model for open economics in the short term. The article proposes to forecast the effectiveness of real government measures under the condition of using multipliers of the Mandela-Fleming model for Ukraine’s economic development after the deep socio-economic crisis caused by the war. In predict applied, chain schemes are presented that show the effectiveness of specific monetary and fiscal policy measures. It was proposed approach of forecasting the effectiveness of implementing the government’s monetary and fiscal policy measures, taking into account positive or negative multiplicative coefficients according to the Mandel-Fleming model, depending on the exchange rate regime for the recovery of the economy and economic development of Ukraine. The research has an applied aspect and is suitable for use in decision-making by the government regarding the implemented economic policy
持续的新冠肺炎大流行和俄罗斯入侵乌克兰给乌克兰造成了严重而深刻的危机和巨大的物质破坏。国家、经济和整个社会经济制度的恢复决定了迫切需要提供预测指标,以确定最快的结果。本文的目的是基于曼德尔-弗莱明模型预测乌克兰经济发展的政府经济政策的有效性。本文运用了分析综合法和系统法、经济建模法、经济预测法、数学与向量分析法、图解法,以及曼德尔-弗莱明短期开放经济学宏观经济模型的主要规定。本文针对乌克兰在战争造成的深刻社会经济危机后的经济发展,提出在使用曼德拉-弗莱明模型乘数的情况下,预测实际政府措施的有效性。在预测应用中,提出了显示具体货币和财政政策措施有效性的连锁方案。根据乌克兰经济复苏和经济发展的汇率制度,根据曼德尔-弗莱明模型,考虑到正或负乘法系数,提出了预测政府货币和财政政策措施实施有效性的方法。该研究具有一定的应用价值,可为政府制定经济政策提供参考
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引用次数: 0
DEVELOPMENT OF HUMAN POTENTIAL: DESIGN THINKING AS A WAY OF IMPROVING PROFESSIONAL COMPETENCIES OF ECONOMISTS 人类潜能的开发:设计思维作为提高经济学家专业能力的一种方式
Pub Date : 2022-06-28 DOI: 10.57111/devt.20(1).2022.43-52
I. Lebedeva, L. Nоrіk, S. Lebedev
In a post-industrial society, the quality of professional education becomes a leading factor in the formation of human potential. One of the ways to ensure the effectiveness of this process is the use of innovative educational technologies aimed not only at the formation of professional competences, but also at the development of creativity which, in the future, will contribute to the search for non-standard ways of solving real problems. The purpose of the work is to study the influence of interactive educational technologies based on the concept of design thinking on the success of students of economic specialties and their internal motivation to study mathematical disciplines. The format of a business game has been chosen as a method of implementing the concept of design thinking. It involved the construction of a mathematical model of a real economic problem and the use of a mathematical apparatus to solve it. In order to evaluate the effectiveness of gamification it has decided to distribute students according to academic performance and students ranked classes according to their preferences using the method of hierarchies analysis. The experience of implementing business games demonstrated by the example of the discipline “Operations Research and Optimization Methods” confirmed the effectiveness of this technique in the process of studying the disciplines of the mathematical cycle precisely due to the increase in students’ internal motivation. Compared to traditional teaching methods, the formation of students’ professional competencies has been enriched by the experience of solving transdisciplinary tasks. The results of the study allow us to conclude that the professional competencies of future economists are significantly improved thanks to the use of a business game in the learning process where a real economic problem is adapted to the topic of the discipline.
在后工业社会中,职业教育质量成为人类潜力形成的主导因素。确保这一过程有效性的方法之一是使用创新的教育技术,不仅旨在形成专业能力,还旨在发展创造力,这将有助于寻找解决实际问题的非标准方法。本工作的目的是研究基于设计思维概念的互动教育技术对经济专业学生成功的影响以及他们学习数学学科的内在动机。商业游戏的形式被选择为实现设计思维概念的一种方法。它包括构建一个真实经济问题的数学模型,并使用数学仪器来解决它。为了评估游戏化的有效性,它决定根据学习成绩分配学生,并使用层次分析方法根据学生的偏好对班级进行排名。以“运筹学与优化方法”学科为例展示的实施商业游戏的经验证实了这一技术在研究数学周期学科过程中的有效性,正是由于学生内部动机的增加。与传统的教学方法相比,解决跨学科任务的经验丰富了学生专业能力的形成。研究结果使我们得出结论,由于在学习过程中使用了商业游戏,使真实的经济问题适应了学科主题,未来经济学家的专业能力得到了显著提高。
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引用次数: 0
DEVELOPMENT OF MARKETING OF EDUCATIONAL SERVICES BASED ON APPLICATION OF NETIQUETTE PRINCIPLES IN DISTANCE LEARNING 基于网络礼仪原则在远程教育中的应用的教育服务营销开发
Pub Date : 2022-06-24 DOI: 10.57111/devt.20(1).2022.25-34
N. Lysytsia, Yuliya Byelikova
In modern conditions, Ukrainian institutions of higher education found themselves in a situation of military aggression, which is the reason for the transfer of students’ education to the online space. Such changes impose new requirements on marketing of educational services aimed both at attracting new consumers and at keeping and preserving those who are already studying. Transformations of approaches in marketing of education are a consequence of its development. The development of marketing of educational services during distance online learning is impossible without the introduction of modern digital technologies and involves taking into account the rules of netiquette. The application of the principles of netiquette in distance learning will contribute to the resolution of contradictions in marketing of educational services and its development. This determines the relevance of the chosen research topicality. The purpose of the study is to determine the principles of netiquette as a basis for the development of marketing of educational services in the process of distance learning. The work uses such research methods as the method of logical generalization, the method of analysis and synthesis, the method of content analysis, and the method of focus group interview. The result of the conducted research is the development of general principles of netiquette in the organization of distance learning, taking into account the specifics of educational services. The concept of relationship marketing, provisions on distance learning and classic general principles of netiquette were used as a theoretical basis for the substantiation of these principles. The practical basis for the conclusions was the analysis of cases of US universities regarding netiquette policies, as well as the results of a focus group interview with students of institutions of higher education regarding the norms and rules of behavior in the Internet space during the interaction of teachers and students in the process of distance learning. The practical significance of the application of the rules of netiquette is that it ensures digital freedom of communication, attracts a larger segment of consumers of the educational service and will contribute to the formation of a new type of academic community.
在现代条件下,乌克兰高等教育机构发现自己处于军事侵略的境地,这是将学生教育转移到网络空间的原因。这些变化对教育服务的营销提出了新的要求,既要吸引新的消费者,又要留住已经在学习的学生。教育营销方式的转变是教育营销发展的必然结果。远程在线学习中教育服务营销的发展离不开现代数字技术的引入,也需要考虑到网络礼仪的规则。网络礼仪原则在远程教育中的应用,有助于解决教育服务营销中的矛盾,促进教育服务的发展。这决定了所选择的研究主题的相关性。研究的目的是确定网络礼仪的原则,作为远程学习过程中发展教育服务营销的基础。本文采用了逻辑概括法、分析综合法、内容分析法、焦点小组访谈法等研究方法。所进行的研究的结果是在考虑到教育服务的具体情况的情况下,制定了组织远程学习的一般网络礼仪原则。关系营销的概念、远程学习的规定和经典的网络礼仪一般原则被用作这些原则的理论基础。得出结论的实践依据是对美国大学网络礼仪政策案例的分析,以及对高等院校学生就远程学习过程中师生互动中网络空间的行为规范和规则进行焦点小组访谈的结果。网络礼仪规则应用的现实意义在于,它保证了数字交流的自由,吸引了更多的教育服务消费者,并将有助于形成一种新型的学术共同体。
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引用次数: 0
TOURISM AND DIGITAL TECHNOLOGIES: ANALYSIS OF THE RELATIONSHIP 旅游与数字技术:关系分析
Pub Date : 2022-06-24 DOI: 10.57111/econ.21(2).2022.42-50
O. Stryzhak
Based on a bibliographic analysis of the literature, it is determined that most current studies point to the impact of digitalization on tourism. Digital technologies are changing tourism preferences, consumption, and the essence of the interaction of tourism business entities. In this context, the study aims to identify the specifics of the relationship between the level of international tourism development and digital technologies. The purpose of the study is to determine the features of the relationship between the level of international tourism development and digital technologies. Methods such as bibliographic, standardization, correlation analysis, factor analysis without rotation and, factor analysis with rotation using the Varimax method, comparative analysis, graphical analysis were used in the article. The World Bank International Tourism Indicators (such as expenditures, the number of arrivals, the number of departures, and receipts) and the Network Readiness Index were used for the analysis. The data covers 130 countries for 2020. The research identified correlations between indicators of international tourism development and the Networked Readiness Index and its components. The analysis shows that there is a direct relationship between the analyzed indicators. Also, factor loadings were calculated in the paper using factor analysis without rotation and factor analysis with rotation by applying the Varimax method. The Varimax rotation method made it possible to identify two well-defined factors, one closely related to the Networked Readiness Index sub-indices and the second – to the international tourism indicators. By using factor analysis without rotation, one factor was identified. Based on this analysis, it was concluded that the level of international tourism development and the degree of digitalization of the economy are linked. In the case of determining the relationship between the sub-index Networked Readiness Index Technology and expenditures and the number of arrivals, this relationship was not identified. The results highlight the importance of digitalization in the tourism business. In doing so, the paper points out that in addition to digital technologies, tourism companies should also pay attention to other factors such as security, risks, fluctuating economic situation, changing geo-economic and social conditions, etc.
基于对文献的书目分析,可以确定目前大多数研究都指向数字化对旅游业的影响。数字技术正在改变旅游偏好、消费和旅游企业实体互动的本质。在此背景下,该研究旨在确定国际旅游业发展水平与数字技术之间关系的具体情况。本研究的目的是确定国际旅游发展水平与数字技术之间关系的特征。采用文献资料法、标准化法、相关分析法、无轮换因素分析法、方差分析法、比较分析法、图解分析法等方法。分析使用了世界银行的国际旅游指标(如支出、到达人数、出发人数和收入)和网络就绪指数。2020年的数据覆盖了130个国家。该研究确定了国际旅游业发展指标与网络就绪指数及其组成部分之间的相关性。分析表明,所分析的指标之间存在直接关系。此外,本文还采用无旋转因子分析和有旋转因子分析的Varimax方法计算了因子载荷。Varimax轮换方法可以确定两个定义明确的因素,一个与网络就绪指数子指数密切相关,另一个与国际旅游指标密切相关。采用无旋转因子分析法,确定了一个因子。基于这一分析,得出的结论是,国际旅游业的发展水平与经济的数字化程度是有联系的。在确定子指数“网络就绪指数技术”与支出和到达人数之间的关系时,没有确定这种关系。研究结果突出了数字化在旅游业中的重要性。在这样做的过程中,论文指出,除了数字技术,旅游公司还应该关注其他因素,如安全、风险、波动的经济形势、不断变化的地缘经济和社会条件等。
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引用次数: 0
THE PROBLEM OF COMPARING FINANCIAL REPORTING INDICATORS IN INTERNATIONAL RATING SYSTEMS FOR ENTERPRISES 国际企业评级体系中财务报告指标的比较问题
Pub Date : 2022-06-22 DOI: 10.57111/econ.21(2).2022.28-34
O. Klok
The article considers the problem of comparing financial indicators of international companies in the ratings formed by well-known analytical institutions. In practice, the methodology for evaluating and selecting data depends on market expectations and takes into account the requirements of the general public rather than industry professionals, so the question arises as for choosing the optimal system for evaluating the performance of multinational enterprises from different countries due to various managerial approaches, tax and accounting standards. The article aims to review the most common indicators and ratios used in international financial comparisons, and to prove (on the example of a global rating approach) that only the complex business analysis, even at a prior level, should be used for the reliable estimation of a company’s stability in the market. The study uses a database of key financial indicators of 2,000 companies included in the Forbes rating, such as sales, profit, asset and market value. Based on these indicators, the financial ratios were calculated and the characteristics of groups of enterprises were given by the methods of descriptive statistics. Net profit is emphasised as a key performance indicator, and it has been proven that the companies with the highest asset value do not have excessive financial ratios. The latest Forbes ranking covers companies from 61 countries, the leaders in headquartering the companies are the United States, China and Japan. It has been found that most companies have assets of up to $500 billion, while the market value of assets (calculated on the value of placed securities) is on average twice as low. The ranking also includes unprofitable enterprises (about 15% of the total), which indicates the lack of effective mechanisms for assessing the effectiveness of management of multinational enterprises and possible errors in investment decisions, as the focus is more on working capital and market coverage (sales) than the ability of management to develop strategic decisions. In the most stable companies, the ratio of net profit to sales does not exceed 20%, which proves the assumption of the advantage of moderate development and financial management. There is almost no correlation between profit/sales and asset value, while it is the strongest between asset value and market value of the company, and profit and market value. The companies with the largest assets have lower absolute and relative financial indicators than the average in the total sample of 2000 enterprises (with some exceptions). The practical significance of the article is the creation of a new sustainable international rating system of enterprises
本文考虑了在知名分析机构形成的评级中比较国际公司财务指标的问题。在实践中,评估和选择数据的方法取决于市场预期,并考虑到公众而非行业专业人士的要求,因此,由于各种管理方法,产生了选择最佳系统来评估来自不同国家的跨国企业业绩的问题,税务和会计准则。这篇文章旨在审查国际金融比较中使用的最常见的指标和比率,并证明(以全球评级方法为例)只有复杂的业务分析,即使是以前的水平,也应该用于可靠地估计公司在市场中的稳定性。这项研究使用了一个数据库,其中包括福布斯评级中2000家公司的关键财务指标,如销售额、利润、资产和市值。在这些指标的基础上,运用描述性统计的方法计算了企业的财务比率,并给出了企业集团的特征。净利润被强调为一个关键的绩效指标,事实证明,资产价值最高的公司没有过高的财务比率。最新的福布斯排行榜涵盖了来自61个国家的公司,这些公司的领导者是美国、中国和日本。研究发现,大多数公司的资产高达5000亿美元,而资产的市值(根据所发行证券的价值计算)平均是其两倍。该排名还包括无利可图的企业(约占总数的15%),这表明缺乏评估跨国企业管理有效性的有效机制,以及投资决策中可能出现的错误,因为重点更多地放在营运资本和市场覆盖率(销售额)上,而不是管理层制定战略决策的能力。在最稳定的公司中,净利润与销售额的比例不超过20%,这证明了适度发展和财务管理优势的假设。利润/销售额与资产价值之间几乎没有相关性,而资产价值与公司市值、利润与市值之间的相关性最强。资产最多的公司的绝对和相对财务指标低于2000家企业总样本中的平均水平(有些例外)。本文的现实意义在于建立一个新的可持续的国际企业评级体系
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引用次数: 0
TRANSFORMATION OF UKRAINIAN YOUTH VALUES IN TIMES OF CRISIS 危机时期乌克兰青年价值观的转变
Pub Date : 2022-06-22 DOI: 10.57111/devt.20(1).2022.35-42
Y. Lola, H. Poliakova
The value system of a certain society is characterized by stability, transmitted from generation to generation and determines the direction of the socio-economic, political development of the country. In a fragile, non-linear and incomprehensible globalized world, a shift in society’s values can be triggered by global upheavals that threaten the survival of humans as a biological species. In the 21st century, society feels the danger of war, the threat of the spread of dangerous viruses, and the digitalization of all human life. The purpose of the conducted research is to identify the main values of Ukrainian youth and their transformation in the conditions of economic crises and war danger. Sociological research was conducted to verify hypotheses as to accelerating the transformation of Ukrainian youth values. The first wave of research on the value orientations of Kharkiv student youth was conducted in March 2014, similar research was conducted during November 2020 – January 2021, as well as in April-May 2022. The results showed that absolute and family values traditionally have a high level of priority for Ukrainian youth, regardless of living conditions and external factors. However, changes have taken place within value groups. With the aggravation of the military danger, the values of freedom, honesty, and preservation of life came to the fore. During the military threat, the importance of the group of civic and national values increased significantly. Among the national ones, the greatest growth was gained by the state independence of Ukraine, patriotism, readiness to defend the Motherland, love for the native culture, language, and traditions. Digital values have shown sufficient stability of results compared to pre-war times. Digital government services and digital technologies to improve energy efficiency have grown. The results of the study can be useful for building visions and strategies for the development of higher education institutions, modern youth regional policy.
一个社会的价值体系具有稳定性,代代相传,决定着国家社会经济、政治发展的方向。在一个脆弱、非线性和难以理解的全球化世界中,威胁到人类作为一个生物物种的生存的全球动荡可能引发社会价值观的转变。在21世纪,社会感受到战争的危险,危险病毒传播的威胁,以及所有人类生活的数字化。所进行的研究的目的是确定乌克兰青年的主要价值观及其在经济危机和战争危险的条件下的转变。进行了社会学研究,以验证关于加速乌克兰青年价值观转变的假设。哈尔科夫青年学生价值取向的第一波研究于2014年3月进行,类似的研究于2020年11月至2021年1月以及2022年4月至5月进行。结果表明,无论生活条件和外部因素如何,绝对和家庭价值观传统上对乌克兰青年具有高度优先性。然而,价值组内部发生了变化。随着军事危险的加剧,自由、诚实和保护生命的价值观凸显出来。在军事威胁期间,公民和国家价值观的重要性显著增加。在民族因素中,增长最快的是乌克兰的国家独立、爱国主义、保卫祖国的意愿、对本土文化、语言和传统的热爱。与战前相比,数字价值显示出足够的稳定性。提高能源效率的数字政府服务和数字技术不断发展。研究结果可为高等教育机构的发展、现代青年区域政策的制定提供参考。
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引用次数: 0
TVAR-MODELS OF FINANCIAL SECURITY INDICATORS FOR MACROECONOMIC SYSTEMS: IMPACT ASSESSMENT OF ENERGY “SHOCK” 宏观经济系统金融安全指标的tvar模型:能源“冲击”的影响评价
Pub Date : 2022-06-21 DOI: 10.57111/devt.20(1).2022.18-24
V. Polianskyi
The break of connections in economic systems results in imbalance and a theoretical possibility of a threat for their development. This raises the issue of finding an effective mechanism for economic security in general and financial security in particular, which are important elements of how macroeconomic components work. The purpose of the study is to develop models that allow assessing the impact of an energy “shock” on financial security indicators, to identify the threshold values of exogenous variables at which the “shock” has a destructive influence on the level of financial security and can lead to the financial system destabilization. The work uses a branched structure of scientific methods which consist of theoretical and empirical research of the financial security for macroeconomic systems. The main results of this work are devoted to the consideration of the problem of how to design effective mechanisms for ensuring financial security under the conditions of exogenous “shocks” of the global economy. It considers the concept of “shock” and gives the examples of the impact of “shocks” on macroeconomic indicators. The work highlights the energy “shock” as dominant for the analysis and formation of an effective macroeconomic stability policy. The information area of research features is substantiated, including BRENT oil price data and indicators of monetary and currency security, such as the rate of inflation and the exchange rate. Emphasis on subsystems of monetary credit and currency security is made due to the importance of these channels of crisis infection in order to ensure financial security. The value of the lag in the model is substantiated with the help of information criteria; evaluation and testing of the quality of the model have been carried out; system stability has been assessed based on the impulse response function, the TVAR model has been developed. The areas of change of the exogenous variable reflecting the statistically significant impact of the energy “shock” on the rate of inflation are analyzed. Thus, the obtained results made it possible to identify the regimes of energy security, which become a channel of infection of the financial sphere and a significant increase in the level of inflation. Practical significance includes the versatility and applicability of the evaluation approach for research due to the ability to use the entire algorithm as a complete ensemble of models. The results of this material can be used in the formation of government financial security policies and reactions to destabilizing external influences.
经济系统中联系的断裂导致了经济系统的不平衡,在理论上有可能威胁到经济系统的发展。这就提出了一个问题,即为一般经济安全和特别是财政安全寻找一种有效的机制,这是宏观经济组成部分如何工作的重要因素。本研究的目的是建立模型,以评估能源“冲击”对金融安全指标的影响,确定“冲击”对金融安全水平产生破坏性影响并可能导致金融体系不稳定的外生变量的阈值。本文采用科学方法的分支结构,包括宏观经济系统金融安全的理论和实证研究。这项工作的主要成果致力于考虑如何在全球经济外生“冲击”的条件下设计有效的机制来确保金融安全的问题。它考虑了“冲击”的概念,并举例说明“冲击”对宏观经济指标的影响。研究强调,能源“冲击”对分析和制定有效的宏观经济稳定政策具有主导作用。信息领域的研究特色是实证性的,包括布伦特原油价格数据和货币和货币安全指标,如通货膨胀率和汇率。为了保证金融安全,由于这些危机感染渠道的重要性,重点对货币信用和货币安全子系统进行了研究。利用信息准则对模型的滞后值进行了验证;对模型的质量进行了评价和测试;基于脉冲响应函数对系统稳定性进行了评价,建立了TVAR模型。分析了反映能源“冲击”对通货膨胀率的统计显著影响的外生变量的变化区域。因此,所取得的成果使我们能够确定能源安全制度,这些制度成为影响金融领域和通货膨胀水平显著增加的渠道。实际意义包括评估方法的通用性和适用性,因为它能够将整个算法作为一个完整的模型集合来使用。这种材料的结果可用于政府金融安全政策的形成和对不稳定的外部影响的反应。
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引用次数: 0
FISCAL INSTRUMENTS OF REGULATORY COMPETITION IN THE FACE OF CHALLENGES TO MACROECONOMIC STABILITY DURING A PANDEMIC COVID-19 面对COVID-19大流行期间宏观经济稳定面临的挑战,监管竞争的财政工具
Pub Date : 2022-06-20 DOI: 10.57111/econ.21(2).2022.35-41
N. Reznikova, O. Bulatova, O. Yatsenko, O. Ivashchenko
The article’s relevance lies in need for empirical testing of theoretical concepts in the new economic conditions caused by the corona crisis. The purpose of the paper is to identify the manifestations of macroeconomic instability in the period before and after the pandemic and to demonstrate the effectiveness of the use of fiscal instruments of regulatory competition to achieve the goals of the stabilization policy of the governments of countries with developed economies. The research is based on the categories of theoretical and empirical levels of knowledge. The use of the method of analysis, abstraction and synthesis, induction and deduction, as well as the system-structural method, the method of idealization, made it possible to identify new forms of manifestation of the phenomenon of fiscal regulatory competition and establish its place in the implementation of the stabilization and incentive programs of the government. It was found that the stimulation of economic activity and the increase in net exports using the instruments of fiscal neo-protectionism occurs due to a simultaneous increase in employment and a decrease in the cost of domestically produced goods, accompanied by the rise in relative consumer prices for imported goods. Using economic analysis and mathematical modelling methods confirmed the hypothesis about the stimulating effect of fiscal policy. Based on the regression analysis of the mechanism of the fiscal channel of the stabilization policy of developed countries, which influenced the dynamics of the conjuncture in the period from 2018 to 2022, a conclusion was drawn regarding the strength of its impulse. It has been found that the fiscal channel less clearly transmits the impulse from the growth of expenditures (financed by loans) to the real sector. It is assumed that in the process of signal transmission, it scatters. It has been established that in the short term, in a recession, the fiscal impulse also does not cause a jump in inflation. In the context of inflationary growth in the United States, Japan, and Germany, there is a turn towards tightening monetary policy, which limits the use of financial instruments to counter the recession and therefore increases the demand for the benefit of fiscal tools to counter the recession
本文的相关性在于需要在冠状病毒危机导致的新经济条件下对理论概念进行实证检验。本文的目的是确定大流行病前后期间宏观经济不稳定的表现形式,并证明利用监管竞争的财政工具实现发达经济体政府稳定政策目标的有效性。该研究基于理论和经验层面的知识分类。运用分析方法、抽象与综合方法、归纳与演绎方法,以及系统结构方法、理想化方法,可以识别财政监管竞争现象的新表现形式,并确立其在政府稳定与激励方案实施中的地位。研究发现,利用财政新保护主义手段刺激经济活动和增加净出口是由于同时增加了就业和降低了国内生产的商品的成本,并伴随着进口商品的相对消费价格的上升。运用经济学分析和数学建模的方法,验证了财政政策刺激效应的假设。通过对2018 - 2022年发达国家稳定政策财政渠道影响危机动态的机制进行回归分析,得出其冲击力度的结论。人们发现,财政渠道不太清楚地将支出增长的冲动(由贷款提供资金)传递给实体部门。假设信号在传输过程中发生散射。已经确定的是,在经济衰退的短期内,财政刺激也不会导致通胀飙升。在美国、日本和德国通胀增长的背景下,货币政策转向紧缩,这限制了使用金融工具来应对衰退,因此增加了对财政工具收益的需求,以应对衰退
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引用次数: 0
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Ekonomika rozvitku
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