Pub Date : 2022-02-21DOI: 10.32535/ijthap.v5i1.1405
Rajesh Kumar Nair, R. V, Siti Hajar Azlan, D. Kee, Shazwanie Amat Sazali, Siti Nadiah Rahmat, Shopanadevi Munusamy, T. Ingole
The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.
{"title":"Marketing Strategies Implemented by Hotel Industry during COVID-19 in Malaysia","authors":"Rajesh Kumar Nair, R. V, Siti Hajar Azlan, D. Kee, Shazwanie Amat Sazali, Siti Nadiah Rahmat, Shopanadevi Munusamy, T. Ingole","doi":"10.32535/ijthap.v5i1.1405","DOIUrl":"https://doi.org/10.32535/ijthap.v5i1.1405","url":null,"abstract":"The emergence of a new strain of virus named the Coronavirus or Covid-19 in short has impacted all countries around the globe. In Malaysia, a restricted movement order has been introduced by the government since March 2020 in the hope of suppressing the wild spread of the virus. Thus, any traveling between different states has been put on hold. With this, the tourism industry has been tremendously affected, and the hotel industry is one of them. Consequently, the hotel industry is forced to develop new marketing strategies that would provide a helping hand in sustaining their business. The creative and innovative ideas that resulted from the initiative ranges from offering sweet deal packages revolving around the concept of working from home and staycation offers aside from the surprising involvement in the food delivering industry allowing the general crowd. A study has been conducted revolving around the hotel establishment in Malaysia to provide insights on the marketing strategies implemented by them throughout the pandemic period. This study highlighted the variety of marketing strategies adopted by the establishments.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128404580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-21DOI: 10.32535/ijthap.v5i1.1403
Meenu Baliyan, S. Gupta, Janice Loh Yinjin, D. Kee, Intan Lyana Binti Abu Habsah, He Zetian, He Ke, J. Aggarwal
{"title":"Impact of Covid-19 Pandemic on DHL Delivery Service","authors":"Meenu Baliyan, S. Gupta, Janice Loh Yinjin, D. Kee, Intan Lyana Binti Abu Habsah, He Zetian, He Ke, J. Aggarwal","doi":"10.32535/ijthap.v5i1.1403","DOIUrl":"https://doi.org/10.32535/ijthap.v5i1.1403","url":null,"abstract":"","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125375506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-21DOI: 10.32535/ijthap.v5i1.1399
D. Kee, Vinosha Rai A/P Veeraselvam, V. Vayapuri, Ummie Aisyah, Tuan Amelin A'ishah, Ernestina Enakhifo, F. O. Edeh
Contributing Factors to Customer Satisfaction during the Pandemic: A Study of
流行病期间影响顾客满意度的因素:对
{"title":"Contributing Factors to Customer Satisfaction during the Pandemic: A Study of Foodpanda of Malaysia and Nigeria","authors":"D. Kee, Vinosha Rai A/P Veeraselvam, V. Vayapuri, Ummie Aisyah, Tuan Amelin A'ishah, Ernestina Enakhifo, F. O. Edeh","doi":"10.32535/ijthap.v5i1.1399","DOIUrl":"https://doi.org/10.32535/ijthap.v5i1.1399","url":null,"abstract":"Contributing Factors to Customer Satisfaction during the Pandemic: A Study of","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114734652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-21DOI: 10.32535/ijthap.v5i1.1401
D. Kee, Foo Mei Chze, Farhana Ayuni, Fatin Najwa, Farah Nadia, S. Yadav, Abhijit Das
{"title":"Are You a Satisfied Customer at Aeon? A Case Study in Malaysia","authors":"D. Kee, Foo Mei Chze, Farhana Ayuni, Fatin Najwa, Farah Nadia, S. Yadav, Abhijit Das","doi":"10.32535/ijthap.v5i1.1401","DOIUrl":"https://doi.org/10.32535/ijthap.v5i1.1401","url":null,"abstract":"","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"381 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116636838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-02-21DOI: 10.32535/ijthap.v5i1.1398
M. N. Rumagit, Ng Hee Song, Anis Farzana, D. Kee, Annaletchumi Annaletchumi, Anis Zuraya, A. Sofea, Nathania Nathania
A study on factors affecting
影响因素的研究
{"title":"A Study on Factors Affecting Customer Satisfaction at McDonald’s Restaurants","authors":"M. N. Rumagit, Ng Hee Song, Anis Farzana, D. Kee, Annaletchumi Annaletchumi, Anis Zuraya, A. Sofea, Nathania Nathania","doi":"10.32535/ijthap.v5i1.1398","DOIUrl":"https://doi.org/10.32535/ijthap.v5i1.1398","url":null,"abstract":"A study on factors affecting","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127847662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-19DOI: 10.32535/IJTHAP.V4I3.1197
Dewi Sartika Nasution, N. Rahmawati
One of the strategies that can be used to increase tourist visits after the earthquake disaster followed by the COVID-19 pandemic to West Nusa Tenggara is to utilize and apply information technology which is also known as the concept of smart tourism. This article aims to discuss smart tourism programs and applications in NTB. SWOT and Pest analysis method used to determine the relationship between external opportunities and internal strengths as well as internal weaknesses with external threats. Data was collected from interview with government tourism officer, observation and documentations. The results of the analysis can be used by the government or related parties in determining the direction of tourism development in NTB.
{"title":"Smart Tourism Development Post Earthquake and Covid 19 Pandemic in West Nusa Tenggara","authors":"Dewi Sartika Nasution, N. Rahmawati","doi":"10.32535/IJTHAP.V4I3.1197","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1197","url":null,"abstract":"One of the strategies that can be used to increase tourist visits after the earthquake disaster followed by the COVID-19 pandemic to West Nusa Tenggara is to utilize and apply information technology which is also known as the concept of smart tourism. This article aims to discuss smart tourism programs and applications in NTB. SWOT and Pest analysis method used to determine the relationship between external opportunities and internal strengths as well as internal weaknesses with external threats. Data was collected from interview with government tourism officer, observation and documentations. The results of the analysis can be used by the government or related parties in determining the direction of tourism development in NTB.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129622205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-19DOI: 10.32535/IJTHAP.V4I3.1214
A. Manongko, N. Indawati, Silvana S.A Oroh, Maria Melva Kaparang
This study aims to determine the partial effect of service quality and price perceptions on customer buying decisions; and the simultaneous influence of service quality and price perception on customer buying decisions at Alfamart Tataaran II Minahasa. This research applied a quantitative approach with a survey method. The population comprised consumers who have made purchases at Alfamart Tataaran II Minahasa. The research sample consisted of 150 respondents selected by accidental sampling. The data were collected through questionnaires and analyzed by multiple regression. The findings reveal a significant effect of service quality on customer buying decisions, a positive and significant influence on price perceptions on customer buying decisions, and a collective positive influence and significant service quality and price perceptions on customer decisions.
本研究旨在确定服务质量和价格感知对顾客购买决策的部分影响;以及Alfamart Tataaran II Minahasa服务质量和价格感知对顾客购买决策的同时影响。本研究采用了定量调查方法。人口包括在Alfamart Tataaran II Minahasa购物的消费者。研究样本由随机抽样选出的150名受访者组成。采用问卷调查的方式收集数据，并进行多元回归分析。研究发现，服务质量对顾客购买决策有显著影响，价格感知对顾客购买决策有显著的正向影响，服务质量和价格感知对顾客购买决策有显著的集体正向影响。
{"title":"Customer's Purchase Decision in Alfamaret Tataaran II Minahasa","authors":"A. Manongko, N. Indawati, Silvana S.A Oroh, Maria Melva Kaparang","doi":"10.32535/IJTHAP.V4I3.1214","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1214","url":null,"abstract":"This study aims to determine the partial effect of service quality and price perceptions on customer buying decisions; and the simultaneous influence of service quality and price perception on customer buying decisions at Alfamart Tataaran II Minahasa. This research applied a quantitative approach with a survey method. The population comprised consumers who have made purchases at Alfamart Tataaran II Minahasa. The research sample consisted of 150 respondents selected by accidental sampling. The data were collected through questionnaires and analyzed by multiple regression. The findings reveal a significant effect of service quality on customer buying decisions, a positive and significant influence on price perceptions on customer buying decisions, and a collective positive influence and significant service quality and price perceptions on customer decisions.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125262624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-19DOI: 10.32535/IJTHAP.V4I3.1204
F. O. Edeh, P. Ranjith, Nurul Syafawani, D. Kee, Nurul Aina, Nurul Syafikah, Nurunnisa Nurunnisa
Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.
{"title":"McDonald’s Customer’s Satisfaction Strategies during COVID-19 Pandemic in Malaysia","authors":"F. O. Edeh, P. Ranjith, Nurul Syafawani, D. Kee, Nurul Aina, Nurul Syafikah, Nurunnisa Nurunnisa","doi":"10.32535/IJTHAP.V4I3.1204","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1204","url":null,"abstract":"Generally, McDonald’s is recognized as one of the most successful brands worldwide. They are well-known throughout the world for their popular fast food, especially burgers. However, COVID-19 pandemic has impacted various economic sectors, including Food & Beverage. McDonald’s sales have also been impacted when COVID-19’s lockdown restricts the dine-in operation and limits the customer’s satisfaction due to the SOP. Thus, this research aims to identify and analyze the strategies implemented by McDonald’s to increase the customer’s satisfaction during Covid-19 pandemic. To find out the result of the research, a survey has been conducted and the data was collected from individuals with different age and income ranges in Malaysia. A total of 100 individuals have participated in this survey. Besides, in order to gain a better understanding of our study, secondary data for this study was gathered from a variety of websites, journals, and articles. The findings of this research indicate that McDonald's decision to increase the Food & Safety measure is by implementing various safety requirements. This is the most successful approach to improve customer’s satisfaction during COVID-19. They chose this strategy to demonstrate their commitment to preserve a healthy life.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116443242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-19DOI: 10.32535/IJTHAP.V4I3.1207
Abhijit Das, Miguel Córdova Espinoza, C. Ming, Kok Ban Teoh, Gim Seng Lee, Akash Jagdale, Rajesh Kumar Nair, Yashaswini., Padmalini Singh, Anurag Malik
The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.
{"title":"Effectiveness and Efficiency of E-learning among Students of Higher Education during the COVID-19 Pandemic: A Comparative Study of Malaysia and India","authors":"Abhijit Das, Miguel Córdova Espinoza, C. Ming, Kok Ban Teoh, Gim Seng Lee, Akash Jagdale, Rajesh Kumar Nair, Yashaswini., Padmalini Singh, Anurag Malik","doi":"10.32535/IJTHAP.V4I3.1207","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1207","url":null,"abstract":"The worldwide educational system was greatly damaged by COVID-19 pandemic and the urge in closing of educational institutions had affected children around the world. The infectious character of COVID-19 had signaled those teachers and students’ personal interactions were greatly influenced by confinement and forced isolation. As the consequence, educations have fundamentally been shifted significantly towards E-learning, which involves teaching on interactive networks and long–distance. E-learning is the only way for students to continue their study in their house during the pandemic. The study aims to determine the effectiveness and efficiency of various modes, devices, methods of E-learning platforms. The primary data from national and international institutions obtained through a survey with the community from different schools, colleges, and universities, to determine the effectiveness and efficiency of E-learning for students. A total of 200 respondents from Malaysia and India have completed the online survey. The findings of the study indicated that the efficiency and effectiveness of E-learning in Malaysia is higher than in India. Students prefer E-learning in future due to its wide acceptance among the community. The findings provide some new insights that will contribute towards E-learning in both countries.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122817960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-10-19DOI: 10.32535/IJTHAP.V4I3.1213
Miguel Córdova Espinoza, Rajesh Kumar Nair, Rafick Mulani, Rishikaysh Kaakandikar, A. Quispe, Fiorella Riva
In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai. This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.
{"title":"The Effects of Covid19 Pandemic on Tourism Sector","authors":"Miguel Córdova Espinoza, Rajesh Kumar Nair, Rafick Mulani, Rishikaysh Kaakandikar, A. Quispe, Fiorella Riva","doi":"10.32535/IJTHAP.V4I3.1213","DOIUrl":"https://doi.org/10.32535/IJTHAP.V4I3.1213","url":null,"abstract":"In this research, we are going to analyze the effects of Covid 19 pandemic on the human resources management in the tourism sector. MakeMyTrip is Indian online tourism company which provides online travel services, including flight tickets, domestic and international vacation packages, hotel reservations, railways and bus tickets. MakeMyTrip has branch office in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai. This sector is one of the most affected by the pandemic. This study aims to analyze how employees adapt to the new needs of the sector and how companies motivate them to meet the organizational goals. The method used in this study was descriptive method in which the data taken from secondary source such as research articles and scientific journal. The results found that as many as 350 employees of MakeMyTrip had been laid off in order to maintain the company financial remain stable. They also reduce their variable costs such as advertising, sales promotions, payment gateway costs, optimized IT infrastructure and expenses related to the operation of their offices and other facilities.","PeriodicalId":338250,"journal":{"name":"International Journal of Tourism and Hospitality in Asia Pasific","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115346036","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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