Jurnal Ilmu Administrasi Bisnis最新文献

{"title":"Pengaruh Kualitas Pelayanan dan Inovasi Layanan terhadap Kepuasan Pelanggan PT PLN (Persero) Kota Semarang","authors":"Vanny Agung Prasetya, Widayanto Widayanto, Handojo Djoko Waloejo","doi":"10.14710/jiab.2022.35998","DOIUrl":"https://doi.org/10.14710/jiab.2022.35998","url":null,"abstract":"It is known that this century has plunged into the era of globalization. In this era of globalization, the mobility of information, investment, technology, resources, and industry is increasing. Therefore, the role of innovation will undoubtedly become more and more important. PLN is tasked with providing electricity for public purposes and the demand is increasing from year to year. The increasing demand for electricity as a result of improving the quality of people's welfare will also accompany the development of industry in Indonesia. This study uses explanatory research and the sampling technique used is non-probability sampling because the data obtained are only customer numbers and not in detail for the data. Incidental and purposive based on the criteria as a customer of PT. PLN (Persero) Semarang City, prepaid electricity, and willing to fill out the questionnaire. The data analysis technique used was quantitative analysis consisting of cross tabulation analysis, correlation coefficient test, simple and multiple regression analysis, coefficient of determination test, t test, and mediation test. The results showed that the service innovation variable had a positive and significant effect on customer satisfaction at PT PLN (Persero) Semarang.Diketahui bahwa abad ini sudah terjun ke era globalisasi. Pada abad globalisasi ini, mobilitas informasi, investasi, teknologi, sumber daya, dan industri semakin meningkat. Oleh karena itu, peran inovasi tidak diragukan lagi akan menjadi lebih penting dan lebih penting. PLN bertugas menyediakan listrik untuk kepentingan umum dan permintaannya meningkat dari tahun ke tahun. Meningkatnya kebutuhan listrik sebagai akibat dari peningkatan kualitas kesejahteraan masyarakat juga akan mengiringi perkembangan industri di Indonesia. Penelitian ini menggunakan explanatory research dan teknik pengambilan sampel yang digunakan non probality sampling karena data yang diporoleh hanya angka pelanggan saja dan tidak secara detail lagi untuk datanya. Insedental dan purposive berdasarkan kriteria sebagai pelanggan PT. PLN (Persero) Kota Semarang, listrik prabayar, dan bersedia untuk mengisi kuisioner. Teknik analisis data yang digunakan menggunakan analisis kuantitatif yang terdiri dari analisis tabulasi silang, uji koefisien korelasi, analisis regresi sederhana dan berganda, uji koefisien determinasi, uji t, dan uji mediasi. Hasil penelitian menunjukkan bahwa variabel inovasi layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan PT PLN (Persero) Semarang.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129333573","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kompensasi dan Work Life Balance terhadap Kinerja Karyawan melalui Kepuasan Kerja sebagai Variabel Intervening (Studi pada Karyawan Pt KAI (Persero) Daop 4 Semarang)","authors":"Shafa Ardita Dewi, Widiartanto Widiartanto, Sari Listyorini","doi":"10.14710/jiab.2022.36016","DOIUrl":"https://doi.org/10.14710/jiab.2022.36016","url":null,"abstract":"The company's resources that are most involved in supporting the running of the company are employees. Based on the data obtained, the performance of employees of PT. KAI (Persero) Daop 4 Semarang experienced a decline from 2018 to 2020. The objective of this study is to identify how employee’s performance is affected by compensation, work life balance, and job satisfaction. The sample of this study is 108 employees of PT. KAI (Persero) Daop 4 Semarang. The type of research is explanatory research. Data were collected using preliminary interviews and questionnaires. The data was analyzed by regression and Sobel test. The study results showed that: 1) Compensation has a positive effect on job satisfaction, 2) Work life balance has a positive effect on job satisfaction, 3) Job satisfaction has a positive effect on employee’s performance, 4) Compensation on employee’s performance through job satisfaction has a partial mediation effect, 5) Work life balance on employee’s performance through job satisfaction has a partial mediation effect. The author suggest that PT. KAI (Persero) Daop 4 Semarang may reconsider the provision of compensation in order to meet employee expectations, then pay more attention and identify work life balance practices such as providing free time for employees to get involvement and quality time enough with family or friends. To increase job satisfaction, they may readjust the basics used for promotion, not only for employees who have the longest service period, but the basic scope for promotion can be further expanded based on the achievement of employee performance.Sumber daya perusahaan yang paling berperan dalam menunjang berjalannya kegiatan perusahaan adalah karyawan. Berdasarkan data yang diperoleh, kinerja karyawan PT. KAI (Persero) Daop 4 Semarang mengalami penurunan dari tahun 2018 ke tahun 2020. Penelitian ini bertujuan untuk mengetahui pengaruh positif antara kompensasi dan work life balance terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening. Sampel dari penelitian ini adalah 108 karyawan PT. KAI (Persero) Daop 4 Semarang. Tipe penelitian ini adalah explanatory research. Pengumpulan data dilakukan melalui wawancara pendahuluan dan kuesioner. Data dianalisis dengan uji regresi dan uji Sobel. Hasil penelitian menunjukkan bahwa: 1) kompensasi berpengaruh positif terhadap kepuasan kerja, 2) work life balance berpengaruh positif terhadap kepuasan kerja, 3) kepuasan kerja berpengaruh positif terhadap kinerja karyawan, 4) kompensasi berpengaruh positif terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening sebagian, 5) kompensasi berpengaruh positif terhadap kinerja karyawan melalui kepuasan kerja sebagai variabel intervening sebagian. Peneliti menyarankan agar PT. KAI (Persero) dapat mempertimbangkan kembali pemberian jumlah kompensasi yang dapat memenuhi harapan karyawan dan dapat lebih memperhatikan dan mengidentifikasi praktik work life balance seperti memberikan waktu","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"345 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126030783","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Eko-Efisiensi Manajemen Operasi Produksi Tahu pada Usaha Kecil Tahu Murni Putra Nata Jaya Kabupaten Tegal","authors":"Diah Ramadhanti Safitri, Bulan Prabawani, Andik Wijayanto","doi":"10.14710/jiab.2022.36167","DOIUrl":"https://doi.org/10.14710/jiab.2022.36167","url":null,"abstract":"Eco-efficiency concept is based on operations management theory which is a strategy to add economic value while reducing environmental impact. Non-product output (NPO) can be used as a simple indicator to calculate eco-efficiency in SMEs. One of SMEs that is easy to find in Indonesia is tofu industry. Indonesians choose tofu as an alternative to fulfill their protein requirements. Tofu production itself cannot be separated from waste that has an impact on the environment. The small enterprise Tahu Murni Putra Nata Jaya produces 150 kg of soybeans with output is yellow tofu which has problems with inefficiency of needs and production waste. This study aims to determine the implementation of eco-efficiency in small enterprise Tahu Murni Putra Nata Jaya. The type of this research is analysis descriptive qualitative with data collection techniques using observation, interview, and documents study. The result of this research are small enterprise Tahu Murni Putra Nata Jaya has not fully implemented the eco-efficiency concept because with a production cost Rp 4.238.930,31 per day, it produces NPO Rp 763.952,91 which has not been managed. The ratio of NPO to production costs is 18,02%. Eco-efficiency needs to be implemented to increase the effectiveness and efficiency of production. Based on the results, researcher provide suggestions to the small enterprise Tahu Murni Putra Nata Jaya, similar SMEs, or SMEs with the same problem to implement eco-efficiency approach, to aware the waste treatment to get added value, and use properly equipment for the safety of workers as well as improving the production quality. Konsep eko-efisiensi yang bersumber dari teori manajemen operasi merupakan strategi untuk menambah nilai ekonomi sekaligus mengurangi dampak lingkungan. Non-product output (NPO) dapat digunakan sebagai indikator sederhana untuk menghitung eko-efisiensi di UMKM.Salah satu UMKM yang mudah ditemukan di Indonesia adalah industri tahu. Masyarakat Indonesia memilih tahu sebagai alternatif untuk memenuhi kebutuhan proteinnya. Produksi tahu sendiri tidak lepas dari limbah yang berdampak pada lingkungan. Usaha Kecil Tahu Murni Putra Nata Jaya memproduksi 150 kg kedelai dengan output tahu kuning, memiliki permasalahan terhadap inefisiensi kebutuhan dan limbah produksi. Penelitian ini bertujuan untuk mengetahui penerapan ekoefisiensi pada Usaha Kecil Tahu Murni Putra Nata Jaya. Tipe penelitian adalah analisis deskriptif kualitatif dengan teknik pengumpulan data menggunakan observasi, wawancara, dan studi dokumen. Hasil penelitian ini adalah Usaha Kecil Tahu Murni Putra Nata Jaya belum menerapkan konsep eko-efisiensi secara penuh karena dengan biaya produksi Rp 4.238.930,31 per hari menghasilkan NPO Rp 763.952,91 yang belum terkelola. Rasio NPO terhadap biaya produksi tersebut sebesar 18,02%. Eko-efisiensi perlu diterapkan untuk meningkatkan efektivitas dan efisiensi produksi. Berdasarkan hasil penelitian, peneliti memberikan saran pada Usaha Kecil Tahu Murni","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121514756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk dan Harga terhadap Repurchase Motor Honda Tipe Matik dengan Kepuasan sebagai Variabel Mediasi (Studi pada Pengguna Motor Matik di Kota Semarang)","authors":"Muhammad Rifqi, Ngatno Ngatno, Hari Susanta Nugraha","doi":"10.14710/jiab.2022.35984","DOIUrl":"https://doi.org/10.14710/jiab.2022.35984","url":null,"abstract":"The automotive industry is growing rapidly, various automotive companies such as Honda, Yamaha, Kawasaki, Suzuki and others have their respective advantages to compete in marketing their products. Various strategies are carried out to attract consumers to buy the products offered, one of which is by providing satisfaction to consumers through their products with the aim of increasing purchases by consumers. High satisfaction and purchase can be influenced by good product quality and affordable prices. This study aims to determine the effect of product quality and price on repurchase of automatic Honda motorcycles with satisfaction as a mediating variable. This type of research is explanatory research using a sample of 100 respondents using automatic Honda motorcycles in Semarang. This research technique uses purposive sampling. In this study, data processing using the SPSS application, the results showed that there was a positive effect of product quality on satisfaction, there was a positive effect of price on satisfaction, there was a positive influence of product quality on repurchase, there was a positive effect of price on repurchase, there was a positive influence of satisfaction on repurchase, there was an influence positive product quality on repurchase through satisfaction, there is a positive effect of price on repurchase through satisfaction. Based on the results of the research that has been done, the researcher has several suggestions, namely, improving product quality to be even better, providing better price offers to be accepted by consumers, providing product innovation and correcting product deficiencies in order to increase consumer satisfaction and increase customer satisfaction. consumer purchases.Industri otomotif berkembang dengan cepat, berbagai macam perusahaan otomotif  seperti Honda, Yamaha, Kawasaki, Suzuki  dan yang lain memiliki keunggulan masing masing untuk bersaing dalam memasarkan produknya. Berbagai strategi dilakukan untuk menarik konsumen agar membeli produk yang ditawarkan salah satunya dengan memberikan kepuasan kepada konsumen melalui produknya dengan tujuan agar dapat meningkatkan pembelian oleh konsumen. Kepuasan dan pembelian yang tinggi dapat dipengaruhi oleh kualitas produk yang baik dan harga yang terjangkau. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk  dan harga terhadap repurchase motor Honda matik dengan kepuasan sebagai variabel mediasi. Tipe penelitian ini yaitu explanatory research dengan menggunakan sampel sebanyak 100 responden pengguna motor Honda matik di Semarang. Teknik penelitian ini menggunakan purposive sampling. Dalam penelitian ini pengolahan data menggunakan aplikasi SPSS, menunjukkan hasil terdapat pengaruh positif kualitas produk terhadap kepuasan, terdapat pengaruh positif harga terhadap kepuasan, terdapat pengaruh positif kualitas produk terhadap repurchase, terdapat pengaruh positif harga terhadap repurchase, terdapat pengaruh positif kepuasan terhadap rep","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"94 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124755714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Orientasi Kewirausahaan dan Knowledge Management terhadap Kinerja Pemasaran (Studi pada Klaster Gitar Amanah Kecamatan Baki Kabupaten Sukoharjo)","authors":"Oxi Alvianto, Agung Budiatmo, Sri Suryoko","doi":"10.14710/jiab.2022.34926","DOIUrl":"https://doi.org/10.14710/jiab.2022.34926","url":null,"abstract":"In an effort to ensure business continuity, business organizations must be able to maintain marketing performance. The increasingly competitive and dynamic business competition climate conditions make efforts to maintain high-performing marketing performance not an easy task. In dealing with this situation, it is necessary to have entrepreneurial orientation behavior in business actors so that they can be proactive towards existing opportunities, be aggressive towards competition, dare to face all business risks, be innovative and also help in making decisions. In addition, business actors need to manage the existing knowledge management in their business so that the benefits for business organizations can be taken. This study aims to determine the effect of entrepreneurial orientation and knowledge management on marketing performance. The sample in this study amounted to 51 respondents with a sampling technique using census sampling. Descriptive quantitative data analysis method with validity test, reliability test, correlation coefficient, coefficient of determination, simple and multiple regression analysis, significance of t test and F test using SPSS version 25.0 program. The results of this study indicate that the variables of entrepreneurial orientation and knowledge management have a positive and significant effect on marketing performance. The correlation results in this study also show that entrepreneurial orientation and knowledge management on marketing performance have a strong relationship. Suggestions that can be submitted to the trusty guitar cluster, Baki District, Sukoharjo Regency, are to increase the willingness to learn about business management, promote product advantages and provide purchase promos to attract buying interest, actively monitor the development of guitar tastes by looking at trends on social media, and following every bazaar. which exists. In addition, craftsmen need to explore more insights from years of experience in this industry, practice communicating by interacting with various parties, re-learn about all procedures and rules in making guitars, and also increase the reading level of craftsmen in order to be able to explore new insights about the industry.Dalam upaya menjamin keberlanjutan usaha, organisasi bisnis haruslah mampu mempertahankan kinerja pemasaran. Kondisi iklim persaingan usaha yang semakin kompetitif dan dinamis menjadikan upaya untuk menjaga kinerja pemasaran dalam peforma tinggi bukanlah hal mudah. Dalam menghadapi situasi ini dibutuhkan adanya perilaku orientasi kewirausahaan dalam diri pelaku usaha agar dapat bersikap proaktif terhadap peluang yang ada, agresif terhadap persaingan, berani menghadapi segala resiko berbisnis, bersikap inovatif dan juga membantu dalam mengambil suatu keputusan. Selain itu pelaku usaha perlu mengelola knowledge management yang ada didalam usahanya untuk dapat diambil manfaatnya bagi organisasi bisnis. Penelitian ini bertujuan untuk mengetahui pengaruh orie","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115901551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Strategi Promosi dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali Destinasi Pariwisata","authors":"Sarah Azmil Umur, Apriatni Endang Prihatini, Dinalestari Purbawati","doi":"10.14710/jiab.2022.35891","DOIUrl":"https://doi.org/10.14710/jiab.2022.35891","url":null,"abstract":"Graha Mangrove Park is one of the tourist destinations in Bontang City. This study aims to determine the influence of promotion strategy and service quality on the interest in revisiting Graha Mangrove Bontang Park. This type of research is explanatory research with the distribution of questionnaires as a data collection technique. The sample was 100 respondents with Accidental sampling and purposive sampling approaches. The respondents chosen were tourists who had visited Graha Mangrove Bontang Park. The results of this study show that promotion strategy (X1) and service quality (X2) have a simultaneous and positive influence on the interest in visiting again (Y). In this study, the variable quality of service significantly influenced the interest in revisiting. The negative perception of these two variables causes independent variables to have not been declared very good; Graha Mangrove Bontang Park management needs to improve and develop the diversity of media used and increase the value of service quality in the eyes of the community.Taman Graha Mangrove merupakan salah satu destinasi pariwisata yang berada di Kota Bontang. Penelitian ini bertujuan untuk mengetahui pengaruh strategi promosi dan kualitas pelayanan terhadap minat berkunjung kembali pada Taman Graha Mangrove Bontang. Tipe penelitian ini adalah explanatory research dengan penyebaran kuesioner sebagai teknik pengumpulan data. Sampel berjumlah 100 responden dengan pendekatan Accidental sampling dan purposive sampling. Responden yang dipilih merupakan wisatawan yang pernah melakukan kunjungan ke Taman Graha Mangrove Bontang. Hasil penelitian ini menunjukkan bahwa strategi promosi (X1) dan kualitas pelayanan (X2) mampu memberikan pengaruh secara simultan dan positif terhadap minat berkunjung kembali (Y). Dalam penelitian ini variabel kualitas pelayanan memiliki pengaruh yang lebih besar terhadap minat berkunjung kembali. Persepsi negatif yang dimiliki kedua variabel tersebut menyebabkan varibel independen belum dinyatakan sangat baik, sehingga pihak pengelola Taman Graha Mangrove Bontang perlu meningkatkan serta mengembangkan keberagaman media yang digunakan serta meningkatkan nilai kualitas pelayanan dimata masyarakat.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121386847","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian (Studi pada Konsumen Hangiri Banyumanik Semarang)","authors":"Dewi Ismiatun, Agung Budiatmo, Apriatni Endang Prihatini","doi":"10.14710/jiab.2022.36112","DOIUrl":"https://doi.org/10.14710/jiab.2022.36112","url":null,"abstract":"The city of Semarang is one of the cities with a growing business line in Indonesia, one of which is in the culinary business which results in intense competition, so business people must be sensitive to consumer needs. In an effort to increase sales, it is necessary to increase purchasing decisions. Some elements that can increase sales are price, promotion, and product quality. According to sales data of Hangiri Banyumanik Semarang, it shows that the sales target is not achieved every year. This study aims to determine the effect of price, promotion and product quality on purchasing decisions at Hangiri Banyumanik Semarang. This type of research is explanatory research, the sample technique used is non-probability sampling with purposive and accidental sampling techniques. Collecting data using questionnaires and interviews with 96 respondents who have purchased and consumed products at Hangiri Banyumanik Semarang. The dependent variable in this study is the decision to purchase Hangiri products, while the independent variables are price, promotion and product quality. The analytical method used is regression analysis using the SPSS application. The results of this study indicate that the price affects purchasing decisions if the price offered to consumers is more affordable then the purchase decision is higher, then promotions affect purchasing decisions when the more promotions Hangiri offers to consumers, the attraction created to make purchasing decisions is higher. Furthermore, product quality affects purchasing decisions if the quality of the products provided to consumers is getting better, the purchasing decisions will also be better. The advice given to Hangiri Banyumanik Semarang on the price aspect, price research is needed so that prices can compete with competitors. In the promotion aspect, it is necessary to choose various promotional media and follow the trend, also in sales promotion, it is necessary to give discounts or give vouchers more often. In the aspect of product quality, product innovation is needed. Kota Semarang menjadi salah satu kota dengan setra bisnis yang berkembang di Indonesia, salah satunya dalam bisnis kuliner yang mengakibatkan ketatnya persaingan, sehingga pelaku bisnis harus peka terhadap kebutuhan konsumen. Dalam upaya meningkatkan penjualan dibutuhkan peningkatan keputusan pembelian. Beberapa unsur yang dapat meningkatkan penjualan yaitu harga, promosi, dan kualitas produk. Menurut data penjualan Hangiri Banyumanik Semarang, menunjukan tidak tercapainya target penjualan di tiap tahunnya. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas produk terhadap keputusan pembelian pada Hangiri Banyumanik Semarang. Tipe penelitian ini adalah explanatory research, teknik sampel yang digunakan non-probability sampling dengan teknik purposive dan accidental sampling. Pengumpulan data menggunakan kuesioner dan wawancara kepada 96 responden yang pernah melakukan pembelian dan mengkonsumsi p","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126103997","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Pelanggan Produk Indihome PT Telkom Kabupaten Pati","authors":"Fatihah Rachmariana Azahro', S. Saryadi, Handojo Djoko Waloejo","doi":"10.14710/jiab.2022.35969","DOIUrl":"https://doi.org/10.14710/jiab.2022.35969","url":null,"abstract":"This is the growth era of  information technology, so it can be accessed too by anyone and at any time to obtain information, news, data, and entertainment for customer needs, especially information technology related to internet media. The number of disturbances in Indihome products is causing the level of customer satisfaction of Indihome products to decrease. There are several complaints from customers about the Indihome internet speed which often decreases at certain times such as; during the rainy season, too many users are accessing the internet, when the internet speed deteriorate near the monthly payment’s due, also the wifi modem often experiences errors, and customers complain about the monthly price of Indihome products which suddenly increases without prior confirmation to the customer. This research uses the type of explanatory research. The sampling in this study uses 3 sampling techniques which are probability sampling techniques, multistage sampling techniques, and purposive sampling techniques. The data collection is gathered by a questionnaire. The sample used consists 100 respondents of Indihome wifi customers of PT Telkom in Pati Regency. This research system uses SPSS statistics version 25 and quantitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, significance of t test and F test. Based on the results of this study indicate that the price and product quality variables together (simultaneously) have a significant effect on customer satisfaction. Fathit can be suggested that the management of PT Telkom in Pati Regency can be advised to give discounts to new customers or old customers who have used Indihome products. PT Telkom in Pati Regency also also suggested for having a hotline or complaint number that is quick to respond if customers experience internet connection problems to increase customer satisfaction for PT Telkom in Pati Regency.Teknologi informasi semakin berkembang dan dapat diakses oleh siapapun serta kapanpun untuk memperoleh informasi, berita, data, dan hiburan untuk kebutuhan pelanggan terutama teknologi informasi yang berhubungan dengan media internet. Banyaknya gangguan pada produk Indihome yang dapat menyebabkan tingkat kepuasan pelanggan produk Indihome mengalami penurunan sehingga terjadi beberapa keluhan dari pelanggan tentang kecepatan internet Indihome yang sering mengalami penurunan di waktu-waktu tertentu seperti pada saat musim hujan, terlalu banyak pengguna yang sedang mengakses internet, jika mendekati tanggal jatuh tempo pembayaran bulanan maka kecepatan internet akan memburuk, modem wifi cukup sering mengalami error, dan pelanggan mengeluhkan tentang harga bulanan produk Indihome yang secara tiba-tiba mengalami kenaikan tanpa konfirmasi dahulu kepada pelanggan. Penelitian ini termasuk tipe explanatory research dan pengambilan sampel dalam penelitian ini menggunakan teknik probability sampling, teknik multistage sampl","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"9 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"120913350","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Tingkat Pendapatan, Tingkat Pendidikan, dan Kepercayaan terhadap Pengambilan Keputusan Investor Milenial dalam Berinvestasi di Masa Pandemi Covid-19 (Studi pada Komunitas Investor Tjuanmuda)","authors":"Anna Tince Kristina, S. P. Hadi, Andi Wijayanto","doi":"10.14710/jiab.2022.35963","DOIUrl":"https://doi.org/10.14710/jiab.2022.35963","url":null,"abstract":"The Covid-19 pandemic that has paralyzed many countries economic enforced new motivation for the millennial generation in managing their finances. Data obtained from the IDX shows an increase in the number of investors during the Covid-19 pandemic, which dominated by the millennial generation, amid the weakening economy in Indonesia. This study aims to provide a description of  factors influence millennial investor decision making in investing during the COVID-19 pandemic. In this study the influencing factors, namely income level, education level, and confidence. The theory used in this study is based on the theory of investor behaviour by Baker & Ricciardi. The type of this research is quantitative explanatory with purposive sampling technique. Data was collected through a questionnaire from 58 respondents who join the investor community named Tjuanmuda. Linear regression analysis using SPSS for windows version 26 is used to process the data. The results of this study indicate the influence of income level, education level, and confidence on investment decision making simultaneously, but partially education level has no effect on decision making. Pandemi Covid-19 yang melumpuhkan ekonomi banyak negara telah mendorong motivasi baru bagi generasi milenial dalam menata keuangan mereka. Data yang diperoleh BEI menunjukan peningkatan jumlah investor selama pandemi Covid-19 yang didominasi oleh generasi milenial, di tengah melemahnya perekonomian di Indonesia. Penelitian ini bertujuan untuk mengidentifikasi faktor apa saja yang mempengaruhi pengambilan keputusan investor millenial dalam berinvestasi di masa pandemi Covid-19. Dalam penelitian ini faktor yang mempengaruhi, yakni tingkat pendapatan, tingkat pendidikan, dan kepercayaan. Teori yang digunakan pada penelitian ini berlandaskan pada teori perilaku investor dari Baker & Ricciardi (2014). Tipe penelitian ini ialah kuantitatif eksplanatif dengan teknik pengambilan sampel menggunakan purposive sampling. Pengumpulan data dilakukan melalui kuesioner terhadap 58 responden yang tergabung dalam komunitas investor bernama Tjuanmuda. Analisis data yang digunakan ialah analisis regresi linier menggunakan SPSS untuk windows versi 26. Hasil dari penelitian ini menunjukan adanya pengaruh tingkat pendapatan, tingkat pendidikan, dan kepercayaan terhadap pengambilan keputusan secara simultan, namun secara parsial tingkat pendidikan tidak berpengaruh terhadap pengambilan keputusan.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121311223","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Brand Image, Kualitas Produk dan Harga terhadap Keputusan Pembelian pada Merek Uniqlo (Studi pada Konsumen Uniqlo Dp Mall Semarang)","authors":"Syita Salwa Kusuma, Andi Wijayanto, Sari Listyorini","doi":"10.14710/jiab.2022.35892","DOIUrl":"https://doi.org/10.14710/jiab.2022.35892","url":null,"abstract":"Indonesia is a country whose population continues to grow, with a growing middle class, and a lifestyle that tends to be consumptive and increasing awareness of using products made at home and abroad. brands that are well-known to not well-known today and have spread everywhere. Brands continue to innovate to meet the needs and desires of their consumers. Consumers have the freedom to choose the fulfilment of the style of dress with a variety of product offerings and many. So that they also get more choices of quality, price and brand image that suit their needs. This study has a purpose, namely to determine the effect of brand image, product quality and price on purchasing decisions. This type of research is an explanatory with non-probability sampling technique and sampling of 100 consumers who have bought Uniqlo at DP Mall Semarang is done online (online) by distributing questionnaires using Google Forms through social media. The analysis method uses SPSS 26 for Windows. The results showed that the brand image, product quality and price tested simultaneously had significant results and had an effect on purchasing decisions. Partially, brand image has a positive and significant influence on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Price has a positive and significant influence on purchasing decisions.Indonesia merupakan negara yang jumlah populasimya terus bertambah, dengan jumlah kelas menengah yang terus tumbuh, serta gaya hidup yang cenderung konsumtif dan kesadaran menggunakan produk buatan dalam maupun luar negeri yang semakin meningkat. Brand pakaian yang terkenal sampai tidak terkenal pada zaman sekarang ini sudah banyak sekali dan sudah tersebar dimana-mana. Brand-brand terus berinovasi untuk memenuhi kebutuhan dan keinginan konsumennya. Konsumen memiliki leluasa dalam memilih pemenuhan gaya berpakaian dengan tawaran produk yang beragam dan banyak. Sehingga juga memperoleh lebih banyak pilihan kualitas, harga dan citra merek yang sesuai kebutuhan. Penelitian ini memiliki tujuan yakni untuk mengetahui Pengaruh brand image, kualitas produk dan harga terhadap keputusan pembelian. Tipe penelitian ini adalah tipe explanatory dengan Teknik non-probability sampling dan pengambilan sampel 100 konsumen yang pernah membeli Uniqlo di DP Mall Semarang dilakukan secara daring (online) dengan menyebarkan kuesioner menggunakan Google Form melalui media sosial. Metode analisis menggunakan SPSS 26 for Windows. Hasil penelitian menunjukkan bahwa brand image, kualitas produk dan harga diuji secara simultan memiliki hasil signifikan dan berpengaruh terhadap keputusan pembelian. Secara parsial, brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Kualitas produk memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Harga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128353706","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}