Jurnal Ilmu Administrasi Bisnis最新文献

{"title":"Pengaruh Promosi dan Kepercayaan terhadap Keputusan Pembelian pada E-Commerce Tokopedia","authors":"Farah Annisa Salma, S. Saryadi, Andi Wijayanto","doi":"10.14710/jiab.2022.36079","DOIUrl":"https://doi.org/10.14710/jiab.2022.36079","url":null,"abstract":"Technology and information have developed today. This is marked by the many conveniences that can be obtained only by relying on technology. This is due to the effects of globalization, namely internet technology that makes it easier for people to carry out their daily activities anytime and anywhere. One of the other benefits of the internet is that it makes it easier for consumers to shop via online. It is easier for consumers to shop through the marketplace, one of which is Tokopedia. Tokopedia was ranked first in the \"most monthly e-commerce website visitors\" in 2021, which in the previous year was ranked second. This study aims to determine the effect of promotion and trust on purchasing decisions on e- commerce Tokopedia. This type of research is an explanatory type with a sampling technique using Non-Probability Sampling and sampling is done online by distributing questionnaires using Google Forms. The results showed that promotion and trust were tested partially, promotion has a positive and significant effect on purchasing decisions and the trust variable has a positive and significant influence on purchasing decisions. Simultaneously, the research has the result that the promotion variable had no significant effect on purchasing decisions, the trust variable had a significant influence on purchasing decisions where the trust variable had the greatest influence. Based on these results, it is recommended that the promotions carried out by Tokopedia can be improved better and shorten the duration of the promotion so that consumers are more interested in making purchasing decisions at Tokopedia.Teknologi dan informasi telah berkembang dewasa ini. Hal ini ditandai dengan banyaknya kemudahan yang didapat hanya dengan mengandalkan teknologi. Ini disebabkan karena adanya efek globalisasi, yaitu teknologi internet yang memudahkan masyarakat dalam kegiatan sehari-hari kapan saja dan di mana saja. Salah satu manfaat internet lainnya adalah memberikan memudahkan konsumen dalam berbelanja via online. Konsumen dimudahkan dalam berbelanja melalui marketplace, salah satunya adalah Tokopedia. Tokopedia menduduki peringkat pertama pada “pengunjung situs bulanan e-commerce terbanyak” di tahun 2021 yang mana di tahun sebelumnya berada di peringkat kedua. Penelitian ini memiliki tujuan untuk mengetahui pengaruh antara promosi dan kepercayaan terhadap keputusan pembelian pada ecommerce Tokopedia. Tipe penelitian ini adalah tipe eksplanatori dengan teknik pengambilan sampel menggunakan Non-Probability Sampling dan pengambilan sampel dilakukan secara daring (online) dengan menyebar kuesioner menggunakan Google Form. Hasil penelitian menunjukkan bahwa promosi dan kepercayaan yang diuji secara parsial, variabel promosi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian dan variabel kepercayaan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan, penelitian memiliki hasil bahwa variabel promosi tidak berpengar","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125264254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan terhadap Minat Berkunjung Kembali melalui Keputusan Berkunjung sebagai Variabel Intervening (Studi pada Pengunjung Taman Nasional Bromo Tengger Semeru)","authors":"Adiyaksa Firdaus, Naili Farida, Widiartanto Widiartanto","doi":"10.14710/jiab.2022.36128","DOIUrl":"https://doi.org/10.14710/jiab.2022.36128","url":null,"abstract":"Now, tourism has become a primary need for some people. This tendency gave birth to the assumption that every natural tourist attraction would get an increase in the number of tourist visits. However, the phenomenon that occurs is the fluctuation in the number of visitor arrivals at Bromo Tengger Semeru National Park (TNBTS) from 2014 to 2019 although from year to year conservation of tourist attractions and improving service quality are carried out. This study was conducted to examine the effect of tourist attraction and service quality on interest in revisiting the decision to visit TNBTS. This type of research is applied research using a quantitative approach. Data were collected by purposive sampling using a questionnaire that reached 100 samples. The selected respondents are tourists who have visited TNBTS at least once. The results of the study show that tourist attraction has a significant and significant effect on the decision to visit. Service quality has a significant effect on the decision to visit. This means that the better the tourist attraction and the quality of service, the higher the decision to visit TNBTS by tourists. In addition, the decision to visit has a significant effect on the interest in visiting again. These results indicate that the increasing decision to visit has a positive effect on the increase in interest in returning to TNBTS. The results listed are obtained by testing the validity, reliability test, correlation coefficient analysis, simple linear regression test, coefficient of determination test, and the significance test of determination with SPSS. Based on the results of the study, researchers suggest that the TNBTS manager who manages TNBTS needs to add facilities that increase tourist attraction, facilitate buying and selling transactions, improve facilities and infrastructure in the destination area, and improve service quality through training and updating SOPs. Then, the government should oversee the derivative policies of the 10 New Bali programs that can assist the TNBTS area in improving the infrastructure for connecting areas, providing regional development budget allocations, and absorbing the aspirations of local residents in achieving mutual prosperity. Then, the community needs to synergize with managers and the government in providing input on infrastructure facilities, service quality, and recommending TNBTS to family and closest colleagues.Kini, pariwisata telah menjadi kebutuhan primer bagi sebagian orang. Kecenderungan ini melahirkan asumsi bahwa setiap objek wisata alam tentu mendapatkan kenaikan angka kunjungan wisatawan. Namun, fenomena yang terjadi ialah adanya fluktuasi angka kedatangan pengunjung di Taman Nasional Bromo Tengger Semeru (TNBTS) dari tahun 2014 hingga 2019 walaupun dari tahun ke tahun dilakukan pelestarian daya tarik wisata dan peningkatan kualitas pelayanan. Penelitian ini dilakukan guna meneliti pengaruh daya tarik wisata dan kualitas pelayanan terhadap minat berkunju","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131694713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Online Maxim di Kota Semarang","authors":"Ridha Ashka Tsalisa, S. P. Hadi, Dinalestari Purbawati","doi":"10.14710/jiab.2022.35970","DOIUrl":"https://doi.org/10.14710/jiab.2022.35970","url":null,"abstract":"In Semarang City, the use of public transportation is deemed inadequate and often the services provided are not a solution in terms of effectiveness and time efficiency. So that, online taxi transportation services in the city of Semarang are an option even though they are considered a little more expensive, and are considered capable of providing more service because they are not bound by routes and 24-hour service hours. Maxim is a Russian online transportation service provider that has entered and developed in Indonesia since 2018 by offering prices that tend to be cheaper than Gojek or Grab. From 2018 to early 2020, the growth in the number of Maxim users has increased to 31 times a year. This study aims to determine the effect of service quality and price on customer satisfaction of Maxim users. This type of research is explanatory research, with sampling using a non-probability sampling approach and purposive sampling technique. The data collection technique used a questionnaire in the form of a google form aimed at users of Maxim online transportation services in the city of Semarang. Respondents in this study amounted to 100 respondents. The data analysis technique used is regression analysis using SPSS version 25 software. The results conclude that service quality has a positive and significant effect on customer satisfaction, price has a positive and significant effect on customer satisfaction, and service quality and price have a significant effect together (simultaneous) on customer satisfaction of Maxim online transportation service users in Semarang City.Di Kota Semarang penggunaan transportasi umum dirasa belum memadai dan seringkali layanan yang diberikan tidak menjadi solusi dalam hal efektifitas dan efisiensi waktu. Sehingga jasa transportasi ojek online di Kota Semarang menjadi pilihan walau dirasa sedikit lebih mahal, dan dipandang mampu memberikan pelayanan yang lebih karena tidak terikat oleh rute dan jam pelayanan yang 24 jam. Maxim merupakan perusahaan penyedia jasa transportasi online Rusia yang masuk dan berkembang di Indonesia sejak tahun 2018 dengan menawarkan harga yang cenderung lebih murah dibandingkan Gojek atau Grab. Sejak tahun 2018 hingga awal tahun 2020, pertumbuhan jumlah pengguna Maxim mengalami kenaikan mencapai 31 kali dalam setahun. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga terhadap kepuasan pelanggan pengguna Maxim. Tipe penelitian ini adalah explanatory research, dengan pengambilan sampel menggunakan pendekatan non-probability sampling dan teknik purposive sampling. Teknik pengambilan data menggunakan kuesioner dalam bentuk google form yang ditujukan pada pengguna jasa transportasi online Maxim di Kota Semarang. Responden dalam penelitian ini berjumlah 100 orang responden. Teknik analisis data yang digunakan adalah analisis regresi dengan menggunakan bantuan software SPSS versi 25. Hasil penelitian menyimpulkan bahwa kualitas pelayanan berpengaruh positif dan signifi","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"58 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121658148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Electronic Word Of Mouth (E-WOM) dan Brand Image terhadap Keputusan Pembelian Online pada Marketplace Lazada (Studi pada Konsumen Lazada di Kota Semarang)","authors":"Aji Syaid Luthfi, Sri Suryoko, Hari Susanta","doi":"10.14710/jiab.2022.35791","DOIUrl":"https://doi.org/10.14710/jiab.2022.35791","url":null,"abstract":"Schiffman and Kanuk (2004) define purchasing decisions as \"the selection of an option from two or alternative choice\". Means purchasing decision made by an individual in which he drops his choice on one option from the various options available. This study aims to determine the influence of electronic word of mouth (e-WOM) and brand image on online purchasing decisions on the Lazada marketplace. This type of research has explanatory research and uses a non-probability sampling method through purposive sampling techniques. Then, the sample used in this study was as many as 100 respondents who used Lazada in Semarang City. This study uses quantitative analysis with tests of validity, reliability, correlation coefficient, coefficient of determination, simple regression, multiple regression, and significance of the t test and f test with the SPSS application program version 25. The results of this study show that the variables of electronic word of mouth (e-WOM) and brand image have an effect on online purchasing decisions on the Lazada marketplace. Based on these results, it is recommended that Lazada further increase online interaction on social media such as Instagram as a means of channeling interesting information and asking for feedback related to products. So that consumers interested in buying Lazada can work together and add official stores that are not available in other marketplaces so that the product can later only be purchased at Lazada and the product can provide a different impression and character for consumers so that they can support online purchase decisions among Lazada consumers.Schiffman dan Kanuk (2004) mendefinisikan keputusan pembelian sebagai “the selection of an option from two or alternative choice”. Berarti keputusan pembelian yaitu keputusan yang dibuat oleh individu di mana ia menjatuhkan pilihannya pada satu pilihan dari berbagai opsi yang tersedia. Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM) dan brand image terhadap keputusan pembelian online pada marketplace Lazada. Tipe penelitian ini ada explanatory research dan menggunakan metode pengambilan sampel non probability sampling melalui teknik purposive sampling. Kemudian, sampel yang digunakan pada penelitian ini sebanyak 100 responden pengguna Lazada di Kota Semarang. Kajian ini mempergunakan analisis kuantitatif dengan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, regresi berganda, dan signifikansi uji t dan uji f dengan program aplikasi SPSS versi 25. Hasil dari kajian ini memperlihatkan jika variabel electronic word of mouth (e-WOM) dan brand image berpengaruh bagi keputusan pembelian online pada marketplace Lazada. Berdasarkan hasil tersebut maka disarankan agar Lazada lebih meningkatkan interaksi online di media sosial seperti Instagram sebagai sarana menyalurkan informasi–informasi menarik dan meminta feedback terkait produk. Agar konsumen tertarik untuk membeli Lazada bisa bek","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125167055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan dan Kesadaran Merek terhadap Niat Beli Ulang dengan Kepuasan Pelanggan sebagai Mediator","authors":"Anastasia Rahayu Setyorini, Ngatno Ngatno, Wahyu Hidayat","doi":"10.14710/jiab.2022.35930","DOIUrl":"https://doi.org/10.14710/jiab.2022.35930","url":null,"abstract":"Grocery retail will alyaws experience a dynamic changes in every year. As one of the supermarkets in Semarang City, Gelael Supermarket must increase their repurchase intention in order to win the competition. In fact, Gelael's repurchase intention is still low due to negative consumer responses to service quality, brand awareness, and customer satisfaction. This study aims to prove the effect of service quality and brand awareness on repurchase intentions with customer satisfaction as a mediator on consumers of Gelael Supermarket Mall Ciputra Semarang. This type of research is explanatory research with a sample of 150 respondents who have bought products at the Gelael Supermarket Mall Ciputra Semarang at least twice. Researches used validity, reliability, correlation coefficient, coefficient of determination, simple regression, and Sobel test through the SPSS version 26 application. The results in this study indicate that service quality have a positive and significant influence on customer satisfaction, brand awareness have a positive and significant influence on customer satisfaction, service quality have a positive and significant influence on repurchase intention, brand awareness have a positive and significant influence on repurchase intention, service quality have significant influence on repurchase intention with customer satisfaction, and brand awareness have significant influence on repurchase intention with customer satisfaction.Ritel pasar swalayan akan selalu berubah secara dinamis setiap tahunnya. Sebagai salah satu swalayan yang ada di Kota Semarang, Gelael Supermarket harus meningkatkan niat beli ulang agar dapat memenangkan persaingan. Namun kenyataanya, niat beli ulang Gelael masih rendah diakibatkan oleh respon negatif konsumen terhadap kualitas pelayanan, kesadaran merek, dan kepuasan pelanggan. Penelitian ini bertujuan untuk membuktikan pengaruh kualitas pelayanan dan kesadaran merek terhadap niat beli ulang dengan kepuasan pelanggan sebagai mediator pada konsumen Gelael Supermarket Mall Ciputra Semarang. Tipe penelitian ini explanatory research dengan sample 150 responden yang pernah membeli produk di Gelael Supermarket Mall Ciputra Semarang minimal dua kali. Peneliti menggunakan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, regresi sederhana, dan uji sobel melalui aplikasi SPSS versi 26. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kesadaran merek memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan, kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap niat beli ulang, kesadaran merek memiliki pengaruh positif dan signifikan terhadap niat beli ulang, kepuasan pelanggan memiliki pengaruh positif dan signifikan terhadap niat beli ulang, kualitas pelayanan berpengaruh signifikan terhadap niat beli ulang melalui kepuasan pelanggan, dan kesadaran merek berpengaruh signifikan terhadap niat be","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125083852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Diferensiasi Produk dan Social Media Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Intervening (Studi pada Konsumen Pizza Hut Buaran Plaza Jakarta)","authors":"Bartolomeus Adhika Bayu Pewarta, Naili Farida, Apriatni Endang Prihatini","doi":"10.14710/jiab.2022.36040","DOIUrl":"https://doi.org/10.14710/jiab.2022.36040","url":null,"abstract":"The culinary industry sector, or food & beverages, will always experience changes in terms of products and marketing every year so that it can reach a wide market share. The pandemic period experienced by Pizza Hut and other industrial sectors forced these business people to make updates in terms of products and marketing. Differentiating the products offered to consumers and expanding market share with the company's marketing techniques is one of the steps to survive during the pandemic. To be able to survive during a pandemic is to have a high purchase decision. High purchasing decisions can be influenced by good product differentiation, good social media marketing and high buying interest. In fact, not all culinary businesses have a high level of purchasing decisions, including Pizza Hut. This study aims to determine the effect of product differentiation and social media marketing through buying interest on Pizza Hut purchasing decisions. Explanatory Research is the type of research used and purposive sampling is the sampling technique. The sample used is 100 consumers who have purchased any product at Pizza Hut. This study uses a validity test, reliability test, correlation coefficient, coefficient of determination, t test, and path analysis with SPSS version 25 application tools. The results obtained are positive and significant and also positive and insignificant effects of each variable. namely product differentiation and social media marketing on purchasing decisions, as well as buying interest. The buying interest variable also has a significant and positive effect on purchasing decisions. Path analysis test results show that product differentiation indirectly, significantly affects purchasing decisions, through buying interest, and social media marketing indirectly, significantly affects purchasing decisions, through buying interest.Sektor industri kuliner, atau food & beverages, setiap tahunnya akan selalu mengalami perubahan dari segi produk maupun pemasarannya hingga dapat meraih pangsa pasar yang luas. Masa pandemi yang dialami Pizza Hut dan sektor industru lainnya memaksa pelaku bisnis tersebut untuk melakukan pembaharuan dari segi produk maupun pemasaran. Melakukan diferensiasi terhadap produk yang ditawarkan kepada konsumen dan memperluas pangsa pasar dengan teknik pemasaran perusahaan menjadi salah satu langkah untuk bertahan dimasa pandemi. Untuk dapat bertahan di dalam masa pandemi adalah dengan memiliki Keputusan embelian yang tinggi. Keputusan pembelian yang tinggi dapat dipengaruhi oleh diferensiasi produk yang baik, social media marketing yang baik dan minat beli yang tinggi. Pada kenyataannya, tidak semua usaha kuliner memiliki tingkat keputusan pembelian yang tinggi termasuk Pizza Hut. Pada penelitian ini bertujuan untuk mengetahui pengaruh antara diferensiasi produk dan social media marketing melalui minat beli terhadap keputusan pembelian Pizza Hut. Explanatory Research menjadi tipe penelitian yang digunakan dan purpos","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"127 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133492643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Motivasi dan Pengetahuan Investasi Saham terhadap Keputusan Berinvestasi Saham di Bursa Efek Indonesia selama Pandemi Covid-19 (Studi pada Investor Saham Kota Semarang)","authors":"Ananda Willies Pratama, Andi Wijayanto, Dinalestari Purbawati","doi":"10.14710/jiab.2022.36015","DOIUrl":"https://doi.org/10.14710/jiab.2022.36015","url":null,"abstract":"The Indonesia Stock Exchange is the organizer of securities trading activities which includes stock securities. The data available at KSEI shows that there has been a significant increase in Investor shares, where the addition in 2020 when the pandemic occurred reached 50%. This data shows that there is an increase in investors and funds entering the Exchange when the economy is sluggish. This is what attracts and motivates the attention of investors and potential investors to participate in the IDX. At the same time, the public generally knows about investment, although the majority of their knowledge is more dominant in real assets, but during the pandemic paper assets become more trending. So departing from the existing problems, this research is intended to determine the effect of motivation and investment knowledge on the decision to invest in shares of Semarang City Investors.The number of samples used in this study were 100 respondents who are stock investors who live in the city of Semarang. This study uses a non-probability sampling technique, namely purposive sampling and explanatory research with the help of SPSS version 25 software. The results are motivation have a positive influence on the investment decision, investment knowledge has a positive effect on the investment decision, and motivation and investment knowledge together have a significant influence on investment decisions.Bursa Efek Indonesia merupakan penyelenggara kegiatan perdagangan efek dimana termasuk di dalamnya adalah efek saham. Dalam data yang tersedia di KSEI memberikan hasil bahwa terjadi peningkatan Investor saham yang signifikan dimana penambahan di tahun 2020 saat pandemi terjadi menyentuh 50%. Dengan data ini menunjukkan bahwa terjadi peningkatan investor dan dana yang masuk ke Bursa di saat ekonomi sedang lesu. Hal tesebut yang menarik dan memotivasi perhatian Investor maupun calon Investor untuk berpartisipasi dalam BEI. Beriringan juga bahwa masyarakat pada umumnya mengetahui tentang investasi, meskipun mayoritas pengetahuannya lebih dominan di real asset, tetapi dalam masa pandemi paper aset menjadi lebih trend. Sehingga berangkat dari permasalahan yang ada penelitian ini ditujukan untuk mengetahui pengaruh motivasi dan pengetahuan investasi terhadap keputusan berinvestasi saham pada Investor Kota Semarang. Jumlah sampel yang digunakan dalam penelitian ini adalah 100 responden yang merupakan Investor Saham yang bertempat tinggal di Kota Semarang. Penelitian ini menggunakan teknik nonprobability sampling yaitu purposive sampling dan tipe penelitian explanatory research dengan bantuan software SPSS versi 25. Hasil penelitian ini adalah motivasi memberikan pengaruh positif terhadap keputusan investasi, pengetahuan investasi memberikan pengaruh positif terhadap keputusan berinvestasi, motivasi dan pengetahuan investasi secara bersama-sama memberikan pengaruh signifikan sebagian terhadap keputusan berinvestasi.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133614689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Dimensi Supply Chain Management terhadap Keunggulan Bersaing pada UMKM Coffee Shop di Kota Semarang","authors":"Gabriella Audrey, Widiartanto Widiartanto, Andi Wijayanto","doi":"10.14710/jiab.2022.35975","DOIUrl":"https://doi.org/10.14710/jiab.2022.35975","url":null,"abstract":"Competitive advantage has an important role for the sustainability of the company, where the company must be able to win the competition with its competitors in order to continue to run its business. Coffee shop in Semarang City is one of the businesses with intense competition, so every coffee shop owner must rack his brain to increase the competitive advantage of each business so that it does not go bankrupt. One of the factors that influence competitive advantage is the dimension of supply chain management which consists of strategic supplier partnerships, customer relationships, and information sharing. This type of research is explanative. Sampling using purposive sampling technique as many as 56 respondents who are owners or headbarista SMEs coffee shop in the city of Semarang. Collecting data using questionnaires, interviews, and literature study. This study uses quantitative analysis using validity, reliability, classical assumption test, correlation coefficient, coefficient of determination, simple and multiple linear regression, t test, and F test which is processed using SPSS (Statistical Program for Social Science) 26.0 version. The results showed that there was a positive and significant effect of supply chain management, customer relationship and information sharing variables, either partially or simultaneously, on the competitive advantage of MSME coffee shops in the city of Semarang. The higher the quality of supply chain management, customer relationship and information sharing, the higher the competitive advantage of coffee shop SMEs in Semarang City. Keunggulan bersaing saat ini memiliki peranan penting untuk keberlanjutan perusahaan, dimana perusahaan harus dapat memenangkan persaingan dengan para pesaingnya agar dapat terus menjalankan usahanya. Coffee shop di Kota Semarang merupakan salah satu usaha dengan persaingan yang ketat, sehingga setiap pemilik coffee shop harus memutar otak untuk meningkatkan keunggulan bersaing masing-masing usaha sehingga tidak mengalami kebangkrutan. Salah satu faktor yang mempengaruhi keunggulan bersaing adalah dimensi supply chain management yang terdiri dari strategic supplier partnership, customer relationship, dan information sharing. Tipe penelitian ini adalah eksplanatif. Pengambilan sampel menggunakan teknik purposive sampling sebanyak 56 responden yang merupakan pemilik atau headbarista UMKM coffee shop di Kota Semarang. Pengumpulan data menggunakan kuesioner, wawancara, dan studi pustaka. Penelitian ini menggunakan analisis kuantitatif dengan menggunakan uji validitas, reliabilitas, uji asumsi klasik, koefisien korelasi, koefisien determinasi, regresi linier sederhana dan berganda, uji t, dan uji F yang diolah menggunakan SPSS (Statistical Program for Social Science) 26.0 version. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan variabel supply chain management, customer relationship dan, information sharing baik secara parsial maupun simultan terhadap terhadap keungg","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116233334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Stress Kerja dan Kepuasan Kerja terhadap Turnover Intention Karyawan (Studi pada Bank Jateng Cabang Utama)","authors":"Gita Pratiwi Widjanarko, Agus Hermani, Widiartanto Widiartanto","doi":"10.14710/jiab.2022.35591","DOIUrl":"https://doi.org/10.14710/jiab.2022.35591","url":null,"abstract":"Banking doing their business in financial sector that give services for their cutomer through products that are offered. There are various banking company in Semarang especially state owned banking company and private banking company. These various banking company trigger the strictness of banking competition, therefore sompany need to maintain their existence so that they will not fail in the competition one of the way is to manage the organizational behavior well. Well managed organizational behavior is needed to create low level of turnover intention. Low level of turnover intention can be affected by low level of work stress and high level of job satisfaction. Based on the data of employee turnover in Bank Jateng Cabang Utama it shows high level of turnover intention each year. This study aims to find out the impact between work stress and job satisfastion toward employee’s turnover intention on Bank Jateng Cabang Utama. The type of study is exolanatory research with saturated sampling method or census. The technique to collect data is using questionaries answered by 108 participants who work on Bank Jateng Cabang Utama. Data analysis method used is regression analysis using SPSS 25.0 application. According to the study, writer discover that work stress affect turnover intention positive signifficanly, job satisfaction affect turnover intention negative signifficanly, work stress and job satisfaction simultaneously affect turnover intention significantly. Suggestion given for Bank Jateng Cabang Utama on work stress aspect, they can conduct periodic surveys by distributing questionnaires to employees so that it can be seen what triggers employees to feel anxious, tense, and confused while doing their work and can minimize the triggers. On job satisfaction aspect, the company can evaluate whether the salary/compensation given to employees is in accordance with the duties and workload of employees, the leaders should be able to create good working relationships with employees, and need to provide equal opportunities in promotion activities so that employees' careers can improve.Perbankan menjalankan bisnisnya di bidang jasa dengan memberikan pelayanan kepada konsumennya melalui produk-produk yang ditawarkan. Perusahaan perbankan yang ada di Semarang sangat beragam, khususnya perusahaan perbankan milik pemerintah atau BUMN dan juga perusahaan perbankan milik swasta. Banyaknya perusahaan pebankan ini memicu semakin ketatnya persaingan, oleh sebab itu perusahaan perlu mempertahankan keberadaannya sehingga tidak mengalami kekalahan dalam persaingan salah satu caranya adalah dengan melakukan penataan perilaku organisasi dengan baik. Penataan perilaku organisasi yang baik diperlukan agar mampu menciptakan tingkat turnover intention yang rendah. Turnover intention yang rendah dapat dipengaruhi oleh stress kerja yang rendah dam kepuasan kerja yang tinggi. Menurut data turnover karyawan Bank Jateng Cabang Utama menunjukkan adanya perputaran karyawan yang","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123691205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Laptop Asus (Studi pada Pengguna Laptop Asus di Kota Semarang)","authors":"Julyan Hasna Maulida, Handojo Djoko Waloejo, Robetmi Jumpakita Pinem","doi":"10.14710/jiab.2022.35535","DOIUrl":"https://doi.org/10.14710/jiab.2022.35535","url":null,"abstract":"Along with the development of technology, the number of laptop users makes competition for laptop market share in Indonesia increasing. Companies need a special strategy to win the competition. One way is to improve consumer purchasing decisions. This study aims to determine the effect of price and product quality on purchasing decisions for Asus laptops (study on Asus laptop users in Semarang City). This type of research is explanatory research with sampling technique using purposive sampling technique. The data collection technique used was a questionnaire. The sample in this study amounted to 100 Asus laptop users in Semarang City who had or purchased Asus laptops for at least the last 2 years. Data analysis was carried out using the SPSS 25.0 for windows application to test the validity, test reliability, test the correlation coefficient, test the coefficient of determination, simple and multiple linear regression, as well as t test and F test. The results of this study indicate that price and product quality together -the same has a positive effect on purchasing decisions, with a score of 56.994 (F Value) > 3.090 (F table).Seiring dengan perkembangan teknologi, banyaknya pengguna laptop membuat persaingan memperebutkan pangsa pasar laptop di Indonesia semakin meningkat. Perusahaan membutuhkan strategi khusus untuk memenangkan persaingan. Salah satu caranya dengan meningkatkan keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh harga dan kualitas produk terhadap keputusan pembelian laptop Asus (studi pada pengguna laptop Asus di Kota Semarang).Tipe penelitian ini yaitu explanatory research dengan teknik pengambilan sampel menggunakan teknik purposive sampling. Teknik pengumpulan data yang digunakan menggunakan kuesioner. Sampel pada penelitian ini berjumlah 100 pengguna laptop Asus di Kota Semarang yang pernah atau melakukan pembelian laptop Asus minimal 2 tahun terakhir. Analisis data dilakukan dengan menggunakan aplikasi SPSS 25.0 for windows terhadap uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linier sederhana dan berganda, serta uji t dan uji F. Hasil penelitian ini menunjukkan bahwa harga dan kualitas produk secara bersama-sama berpengaruh positif terhadap keputusan pembelian, dengan skor sebesar 56,994 (F Value) > 3,090 (F tabel).","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"252 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122489056","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}