Jurnal Ilmu Administrasi Bisnis最新文献

{"title":"Pengaruh Service Quality dan Service Recovery terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Pangkalan Gas LPG 3 Kg PT Catur Karya Kota Salatiga)","authors":"D. Az-Zahra, Sari Listyorini, Ari Pradhanawati","doi":"10.14710/jiab.2022.35384","DOIUrl":"https://doi.org/10.14710/jiab.2022.35384","url":null,"abstract":"In an effort to survive in a competitive environment, the service industry depends on the loyalty of its customers. One of the main keys of customer loyalty is customer satisfaction. To create customer satisfaction it is necessary to have good service quality, the lack of service quality will result in the company at a competitive disadvantage which can potentially drive out dissatisfied customers. In the service industry where most are influenced by consumers, it will not be separated from errors in providing services. To be able to reduce the impact of service errors that occur, it is necessary to restore services. This study aims to determine the effect of service quality and service recovery on customer loyalty through customer satisfaction as an intervening variable at PT Catur Karya. The sample in this study amounted to 50 respondents with sampling technique using saturated sampling. Descriptive quantitative data analysis method with validity, reliability, correlation coefficient, coefficient of determination, simple regression analysis and significance test (t test) as well as two-stage analysis test and Sobel test using the SPSS 26.0 for windows program. The results showed that service quality had a significant effect on customer satisfaction, service recovery had a significant effect on customer satisfaction, and customer satisfaction had a significant effect on customer loyalty. In the intervening variable, it is known that there is a positive effect of the service quality variable on customer loyalty through customer satisfaction, but there is no effect of the service recovery variable on customer loyalty through customer satisfaction. Based on these results, it is recommended that PT Catur Karya pay more attention to the comfort and cleanliness of their office environment, immediately respond to customer complaints, improve the performance of PT Catur Karya employees and complete the facilities and facilities owned by PT Catur Karya so that customers can recommend agents to their relatives and also so that customers are not easily lured by other competitors.Dalam upaya bertahan dalam lingkungan yang kompetitif industri jasa bergantung pada loyalitas pelanggan yang dimilikinya. Salah satu kunci utama dari loyalitas pelanggan adalah kepuasan pelanggan. Untuk menciptakan kepuasan pelanggan perlu adanya kualitas pelayanan yang baik, kurangnya kualitas pelayanan akan mengakibatkan perusahaan pada kerugian kompetitif yang berpotensi dapat mengusir pelanggan yang tidak puas. Dalam industri jasa dimana sebagian besar dipengaruhi oleh konsumen, tidak akan terlepas dari kesalahan dalam memberikan pelayanan. Untuk dapat mengurangi dampak dari kesalahan pelayanan yang terjadi maka perlu adanya pemulihan pelayanan. Penelitan ini bertujuan untuk mengetahui pengaruh service quality dan service recovery terhadap loyalitas pelanggan melalui kepuasan pelanggan sebagai variabel intervening pada agen PT Catur Karya. Sampel dalam penelitian ini berjumlah ","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123324177","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Loyalitas Konsumen (Studi pada Konsumen Indihome di Jepara)","authors":"Ahmad Faisal Adi Putra, Agus Hermani, Widayanto Widayanto","doi":"10.14710/jiab.2022.35331","DOIUrl":"https://doi.org/10.14710/jiab.2022.35331","url":null,"abstract":"The development of an increasingly rapid era makes human needs increase, especially in the field of technology and information. This encourages various companies engaged in these fields to compete to win the competition. In an effort to win the competition, it takes consumer loyalty. The loyalty expected by the company is high consumer loyalty. it is influenced by good product quality and good service quality. According to complaint data on Indihome, it shows an increase in complaints reported by consumers in 2019-2020. This study aims to determine the effect of product quality and service quality on consumer loyalty Indihome PT Telkom. This type of research is an explanatory research with a non-probability sampling technique with a purposive sampling approach. Data collection techniques used questionnaires and interviews with 100 respondents who currently or have subscribed to Indihome within the last three years. The data analysis method used is regression analysis using the SPSS 25.0 application. The results showed that product quality and service quality partially or simultaneously had a positive and significant effect on consumer loyalty. Researchers suggest Indihome to improve product quality by improving the durability of the router and installation so that it can survive in all situations so that consumers feel comfortable when using it. In the aspect of service quality, it is better for the company to clarify the guarantees and compensation offered to consumers so that consumers feel safe and calm when things go wrong. Furthermore, in the aspect of consumer loyalty, the company can provide rewards to loyal consumers in the form of points and the like so that user loyalty is maintained.Perkembangan zaman yang semakin pesat membuat kebutuhan manusia semakin meningkat, terutama di bidang teknologi dan informasi. Hal ini mendorong berbagai perusahaan yang bergerak di bidang tersebut menjadi berlomba-lomba untuk memenangkan persaingan. Dalam upaya memenangkan persaingan, dibutuhkan adanya loyalitas konsumen. loyalitas yang diharapkan oleh perusahaan adalah loyalitas konsumen yang tinggi. hal itu dipengaruhi oleh kualitas produk yang baik dan kualitas pelayanan yang baik. Menurut data keluhan pada Indihome menunjukkan adanya peningkatan keluhan yang dilaporkan oleh konsumen di tahun 2019-2020. Penelitian ini bertujuan untuk mengetahui pengaruh antara kualitas produk dan kualitas pelayanan terhadap loyalitas konsumen Indihome PT Telkom. Tipe penelitian ini merupakan explanatory research dengan teknik pengambilan sampel nonprobability sampling dengan pendekatan purposive sampling. Teknik pengumpulan data menggunakan kuesioner dan wawancara kepada 100 responden yang sedang atau pernah berlangganan Indihome dalam kurun waktu tiga tahun terakhir. Metode analisis data yang digunakan adalah analisis regresi dengan menggunakan aplikasi SPSS 25.0. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas pelayanan secara parsial maupun simultan b","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"139 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123475053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Karakteristik Produk dan Sales Promotion terhadap Impulse Buying pada Generasi Z (Studi pada Pengguna Shopee)","authors":"Aprilianti Ratnasari, Reni Shinta Dewi, Apriatni Endang Prihatini","doi":"10.14710/jiab.2022.35022","DOIUrl":"https://doi.org/10.14710/jiab.2022.35022","url":null,"abstract":"In this era of globalization, the development of technology and information is growing rapidly. One of them is the use of the internet which is a liaison between humans in communicating, getting entertainment and exchanging information. The internet also helps humans to carry out their daily activities online, one of which is shopping using e-commerce. With the emergence and development of e-commerce in Indonesia, consumer behavior has also changed, from those who shop conventionally or go to stores directly now starting to switch to shopping online, one of the e-commerce that is often used in Indonesia is Shopee. The purpose of this study was to determine the effect of product characteristics and sales promotion on impulse buying in Generation Z on Shopee users. Collecting data using questionnaires and literature study. This study uses quantitative analysis using validity, reliability, correlation coefficient, coefficient of determination, simple and multiple linear regression, t test, and F test which are processed using SPSS 25.0. This study shows that product characteristics and sales promotion have an influence on impulse buying either partially or simultaneously. Suggestions that can be given by Shopee authors can pay attention to product characteristics that can encourage consumers to make impulse buying not only for generation Z but for other generations considering that Shopee's target is not limited by age, Shopee sellers can also help improve product characteristics by being more innovative about products that are available. will be sold and sales promotion at Shopee can be further improved by providing a short period of time when the sales promotion is held so that consumers are more motivated to make impulse buying. In addition, further research is still needed on independent variables outside of product characteristics and sales promotion, so it is likely that there are other variables that can affect impulse buying that occurs at Shopee. Pada era globalisasi ini, perkembangan teknologi dan informasi semakin berkembang dengan pesat. Salah satunya adalah penggunaan internet yang menjadi penghubung ntar manusia dalam berkomunikasi, mendapatkan hiburan dan bertukar informasi. Internet juga membantu manusia untuk melakukan kegiatan sehari-hari secara online salah satunya adalah berbelanja dengan menggunakan e-commerce. Dengan munculnya dan semakin berkembangnya e-commerce di Indonesia membuat perilaku konsumen pun juga berubah, dari yang berbelanja secara konvensional atau mendatangi toko secara langsung sekarang mulai beralih dengan berbelanja secara online, salah satu e-commerce yang sering digunakan di Indonesia adalah Shopee. Adapun tujuan dari penelitian ini adalah untuk mengetahui pengaruh dari karakteristik produk dan sales promotion terhadap impulse buying di generasi z pada pengguna Shopee. Pengumpulan data menggunakan kuesioner dan studi pustaka. Penelitian ini menggunakan analisis kuantitatif dengan menggunakan uji validitas,","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"37 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122865116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Pelayanan terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada RSU PKU Muhammadiyah Bantul (Studi pada RSU PKU Muhammadiyah Bantul)","authors":"F. Ahmad, Wahyu Hidayat, Handojo Djoko Waloejo","doi":"10.14710/jiab.2022.35346","DOIUrl":"https://doi.org/10.14710/jiab.2022.35346","url":null,"abstract":"Penelitian ini bertujuan untuk mengetahui adanya pengaruh kualitas pelayanan terhadap loyalitas pelanggan melalui kepuasan pelanggan. Populasi dalam penelitian ini adalah pelanggan RSU PKU Muhammadiyah Bantul yang berdomisili di Kabupaten Bantul, sampel untuk penelitia ini adalah 100 pelanggan RSU PKU Muhammadiyah Bantul yang berdomisili di Provinsi Bantul. Data yang digunakan dalam penelitian ini adalah data primer dan data sekunder.Penelitian ini termasuk dalam explanatory research, dengan pengambilan sampel non-probability sampling melalui teknik purposive sampling. Pengambilan data menggunakan e-kuisoner Google Form dan kuisoner yang disebarkan langsung di RSU PKU Muhammadiyah Bantul. Penelitian ini menggunakan analisis kuantitatif dan kualitatif berdasarkan oleh data tabulasi silang, koefisien korelasi, koefisien determinasi, regresi sederhana, regresi berganda, dan uji Sobel. Pengolahan data menggunakan software komputer yaitu Statistical Product and Service Solution (SPSS) versi 26.Hasil dari penelitian ini menunjukkan kualitas pelayanan dan kepuasan pelanggan berpengaruh positif terhadap loyalitas pelanggan, kepuasan pelanggan memediasi kualitas pelayanan terhadap loyalitas pelanggan.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122942465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Harga dan Social Media Instagram terhadap Keputusan Pembelian Burger King di Kota Semarang (Studi pada Konsumen Burger King di Semarang)","authors":"Lilla Nur Bekti Utami, Apriatni Endang Prihatini, Widayanto Widayanto","doi":"10.14710/jiab.2022.34852","DOIUrl":"https://doi.org/10.14710/jiab.2022.34852","url":null,"abstract":"Indonesian people like to finish their work in their daily life in instant or practice way, including how they fulfill their food and drinks. This is good opportunity for fast food companies. It makes them indirectly compete in price and how to promote their product on social media Instagram. This study aims to determine the effect of the price variable and Instagram social media on purchasing decisions. The number of samples in this study were 100 respondents who were consumers of Burger King Semarang. The research used to determine the effect of price variables and Instagram social media on purchasing decisions using statistics with the help of SPSS Version 26 software, where previously validity tests, reliability tests, correlation coefficient tests, determination coefficient tests, simple and multiple regression analysis had been carried out, as well as t test and f test. Based on the results of the study, it is known that there is a negative and significant influence on the price variable on purchasing decisions and there is a positive and significant influence on the Instagram social media variable on purchasing decision. Masyarakat Indonesia suka akan hal yang bersifat instan atau praktis dalam keseharian, termasuk hal konsumsi makanan dan minuman. Hal ini merupakan kesempatan yang menjanjikan untuk para perusahaan makanan cepat saji.  Hal ini membuat mereka secara tidak langsung bersaing dalam harga serta cara mempromosikan di social media Instagram produk mereka. Penelitian ini bertujuan untuk mengetahui pengaruh antara varaibel harga dan social media Instagram terhadap keputusan pembelian. Adapun jumlah sampel pada penelitian ini sebanyak 100 responden yang merupakan konsumen dari Burger King Semarang. Penelitian yang digunakan untuk mengetahui pengaruh antara varaibel harga dan social media Instagram terhadap keputusan pembelian menggunakan statistik dengan bantuan software SPSS Versi 26, dimana sebelumnya telah dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien dterminasi, analisis regresi sederhana dan berganda, serta uji t dan uji f. Berdasarkan hasil penelitian ini diketahui bahwa terdapat pengaruh negatif dan signifikan pada variabel harga terhadap keputusan pembelian serta terdapat pengaruh positif dan signifikan variabel social media Instagram terhadap keputusan pembelian.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128482801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Perceived Quality dan Brand Experience terhadap Keputusan Pembelian Motor Yamaha Mio (Studi pada Yamaha Flagship Shop (FSS) Kota Semarang)","authors":"Pascal Bohdan Gumilang, Sari Listyorini, Ngatno Ngatno","doi":"10.14710/jiab.2022.34919","DOIUrl":"https://doi.org/10.14710/jiab.2022.34919","url":null,"abstract":"Yamaha Mio is one of the most popular products from Yamaha by the public. Every brand requires elements such as perceived quality and brand experience in order to improve consumer purchasing decisions. Based on a survey of top brands regarding the best product in its class (motor matic), Yamaha Mio is still inferior to its competitors, namely Honda Beat and Honda Vario. From these data, it shows that the consumer experience of Yamaha Mio is still not good compared to its competitors' products. In addition, there are still some consumer complaints about the quality of the Yamaha Mio such as the lights are not bright enough, the gasoline is a little wasteful, and the suspension slams hard. Whereas perceived quality can be achieved if the product is in accordance with the wishes and needs of consumers. So looking at the problems above, this study aims to determine the effect of perceived quality and brand experience on purchasing decisions for Yamaha Mio. The type of research used is explanatory research, the number of samples in this study are 100 respondents who have purchased a Yamaha Mio at Yamaha Flagshipshop Semarang during the last 3 years using a non-probabilty sampling technique, namely purposive sampling. In this study to prove the influence between variables using various tests such as validity tests, reliability tests, correlation coefficients, coefficients of determination, simple and multiple regression analysis and significant tests, namely the t test and F test. In processing the data in this study using the help of SPSS software version 26 with the results that there is a positive and significant influence on the perceived quality variable on purchasing decisions, then there is a positive and significant influence on the brand experience variable on purchasing decisions and there is a positive and significant influence on the perceived quality and brand experience variables on purchasing decisions.Yamaha Mio merupakan salah produk dari Yamaha yang paling banyak diminati oleh masyarakat. Setiap brand memerlukan adanya elemen seperti persepsi kualitas dan pengalaman merek agar dapat meningkatkan keputusan pembelian konsumen. Beradasarkan survei top brand mengenai produk terbaik dikelasnya (motor matic) Yamaha mio masih kalah dengan kompetitornya yaitu Honda beat dan honda Vario. Dari data tersebut menunjukan jika pengalaman konsumen terhadap yamaha mio tergolong masih kurang baik dibandingkan dengan produk kompetitornya. Selain itu, masih terdapat beberapa keluhan konsumen mengenai kualitas dari yamaha mio seperti lampu yang kurang terang,bensin yang sedikit boros,dan bantingan suspensi yang keras. Padahal perceived quality dapat tercapai apabila produk sesuai dengan keinginan dan kebutuhan dari konsumen. Maka melihat permasalahan diatas penelitian ini bertujuan untuk mengetahui pengaruh perceived quality dan brand experience terhadap keputusan pembelian Yamaha Mio. Tipe penelitian yang digunakan yaitu explanatory research, jumlah sam","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125514753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Servicescape dan Perceived Value terhadap Repurchase Intention melalui Customer Satisfaction (pada Restoran Hello Taichan Kota Surakarta)","authors":"Nadhilah Putri Nashfati Sarjana, Naili Farida, Agus Hermani","doi":"10.14710/jiab.2022.34865","DOIUrl":"https://doi.org/10.14710/jiab.2022.34865","url":null,"abstract":"The culinary business sector will always experience a dynamic changes every year starting from the products produced to the places to present their products and service and this causes very tight competition in the culinary business sector. To win the competition is to have a high repurchase intention. High repurchase intention can be influenced by a good servicescape, good perceived value and high customer satisfaction. In fact, not all culinary businesses have a high level of repurchase intention, including Hello Taichan. This study aims to determine the effect of servicescape and perceived value through customer satisfaction on Hello Taichan's repurchase intention. Explanatory Research is the type of research used and purposive sampling is the sampling technique. The sample used is 100 consumers who have purchased in any product at Hello Taichan. This study uses validity test, reliability test, correlation coefficient, coefficient of determination, t test, and path analysis with SPSS version 22 application tools. The results obtained are positive and significant effects of each variable, namely servicescape and perceived value on repurchase intention, as well as customer satisfaction. The customer satisfaction variable also has a significant and positive effect on repurchase intention. Path analysis test results show that servicescape indirectly significantly affects repurchase intention, through customer satisfaction, and perceived value indirectly, significantly affects repurchase intention, through customer satisfaction. Sektor bisnis kuliner, atau food & beverages, setiap tahunnya akan selalu mengalami perubahan yang dinamis mulai dari produk yang dihasilkan hingga tempat untuk menyajikan produk dan jasanya. Hal ini menyebabkan adanya persaingan yang sangat ketat di dalam sektor bisnis kuliner. Untuk memenangkan persaingan adalah dengan memiliki repurchase intention yang tinggi. Repurchase intention yang tinggi dapat dipengaruhi oleh servicescape yang baik, perceived value yang baik dan customer satisfaction yang tinggi. Pada kenyataannya, tidak semua usaha kuliner memiliki tingkat repurchase intention yang tinggi termasuk Hello Taichan. Pada penelitian ini bertujuan untuk mengetahui pengaruh antara servicescape dan perceived value melalui customer satisfaction terhadap repurchase intention Hello Taichan. Explanatory Research menjadi tipe penelitian yang digunakan dan purposive sampling menjadi teknik pengambilan sampel. Sampel yang digunakan ialah 100 konsumen yang sudah pernah melakukan pembelian produk apapun di Hello Taichan. Penelitian ini menggunakan uji validitas, reliabilitas, koefisien korelasi, koefisien determinasi, uji t, dan analisis jalur dengan alat bantu aplikasi SPSS versi 22. Hasil penelitian yang didapatkan ialah adanya pengaruh positif dan signifikan dari masing – masing variabel yaitu servicescape dan perceived value terhadap repurchase intention, juga customer satisfaction. Variabel customer satisfaction turut berpeng","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121138405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Brand Image dan Kualitas Produk terhadap Loyalitas Konsumen melalui Kepuasan Konsumen pada Layanan Video Streaming Digital Viu","authors":"Ahmad Burhanuddin Syah, Apriatni Endang Prihatini, Robetmi Jumpakita Pinem","doi":"10.14710/jiab.2022.35418","DOIUrl":"https://doi.org/10.14710/jiab.2022.35418","url":null,"abstract":"Video on demand (SVOD) subscription services are increasingly in demand as flexible entertainment. Competition for SVOD entertainment services in Indonesia is enlivened by various service provider products that continue to emerge. One of the SVOD services that is always in the Top 5 market leader in Indonesia is Viu. Viu once occupied the top position of SVOD in Indonesia, but in recent years has continued to decline in ranking. In order to occupy the top position of SVOD in Indonesia, a company marketing strategy is needed by paying attention to consumer behavior to recognize and understand the nature of consumers so that Viu services are in demand and users can be loyal. The author conducted this study with the aim of knowing the effect of brand image and product quality on consumer loyalty through consumer satisfaction. The population in this study are consumers who currently/have subscribed to the Viu digital video streaming service in Semarang with a total sample of 100 respondents. The data used are primary and secondary data, namely questionnaires, the results of calculations with the SPSS application, and literature studies of previous thesis research. This research is an explanatory research, with sampling using a non-probability sampling approach and purposive sampling technique. Data collection using an online google form questionnaire. The analysis used quantitative and qualitative analysis with analysis of validity, reliability, correlation coefficient, coefficient of determination, simple regression, t test, and path analysis. The data analysis technique used is a linear regression analysis technique using the SPSS version 26 application. The results of the path analysis test state that brand image has a significant positive effect on consumer loyalty. Product quality has a significant positive effect on consumer loyalty. Brand image has a significant positive influence on consumer loyalty through customer satisfaction. Product quality has a significant positive effect on consumer loyalty. Consumer satisfaction has a significant positive effect on consumer loyalty. Consumer satisfaction is able to act as a partial mediation between brand image and product quality on consumer loyalty.Layanan subscription video on demand (SVOD) semakin banyak diminati sebagai hiburan fleksibel. Persaingan layanan hiburan SVOD di Indonesia diramaikan dengan berbagai produk penyedia layanan yang terus bermunculan. Salah satu layanan SVOD yang selalu berada di Top 5 market leader Indoensia adalah Viu. Viu pernah menduduki posisi puncak SVOD Indonesia, namun beberapa tahun terkahir terus mengalami penurunan peringkat. Demi menduduki posisi puncak lagi, perlu strategi pemasaran perusahaan dengan memperhatikan perilaku konsumen untuk mengenal dan memahami sifat konsumen, sehingga layanan Viu laris dan penggunanya dapat loyal. Penulis melakukan penelitian ini dengan tujuan untuk mengetahui pengaruh brand image dan kualitas produk terhadap loyalitas konsumen ","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"342 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123322520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Lost In Coffee Semarang","authors":"Fariz O Oktrichaendy, Ari Pradhanawati, Handojo Djoko Waloejo","doi":"10.14710/jiab.2022.34971","DOIUrl":"https://doi.org/10.14710/jiab.2022.34971","url":null,"abstract":"Lost In Coffee is one of the coffee shops in the city of Semarang which has a mainstay menu, namely milk coffee. Lost In Coffee to be able to compete and be able to make consumers feel satisfied to want to make a repurchase decision has a way, namely by doing good and maximum product quality and service quality in accordance with what is expected by consumers. However, in reality, the product quality and service quality provided by Lost In Coffee do not always get a positive response from its consumers. The purpose of this research is to prove the influence of product quality and service quality on consumer purchasing decisions for Lost In Coffee. The number of samples in this study were 100 respondents who had bought products at Lost In Coffee at least twice. This type of research is explanatory research and purposive sampling method. The data analysis method in this study uses the SPSS version 25 application. The results in this study indicate that product quality variables have a positive influence on purchasing decisions, then there are service quality variables which also have a positive influence on purchasing decisions and the final product quality and service quality variables have a positive influence on purchasing decisions. The advice given by the researcher based on the results of the study is that Lost In Coffee must provide a distinctive taste and provide glasses and glasses that have a larger volume and have innovations in the packaging in each cup. Lost In Coffee is expected to have an indoor room that has an air-conditioned room so that consumers don't feel hot and maintain the cleanliness of the shop so that consumers are satisfied and want to continue to make repurchase decisions. Lost In Coffee merupakan salah satu coffee shop yang ada di kota Semarang yang memiliki menu andalan yaitu kopi susu. Lost In Coffee untuk dapat bersaing dan dapat membuat konsumen merasa puas hingga mau melakukan keputusan pembelian kembali memiliki cara yaitu dengan melakukan kualitas produk dan kualitas pelayanan yang baik dan maksimal sesuai dengan apa yang diharapkan oleh konsumennya. Namun pada kenyataannya, kualitas produk dan kualitas pelayanan yang diberikan oleh Lost In Coffee tidak selalu mendapatkan respon positif dari konsumennya. Adanya penelitian ini memiliki tujuan untuk dapat membuktikan adanya pengaruh kualitas produk dan kualitas pelayanan terhadap keputusan pembelian pada konsumen Lost In Coffee. Jumlah sample pada penelitian ini adalah sebanyak 100 responden yang pernah membeli produk pada Lost In Coffee minimal dua kali. Tipe penelitian ini yaitu explanatory research dan metode purposive sampling. Metode analisis data dalam penelitian ini menggunakan aplikasi SPSS versi 25. Hasil dalam penelitian ini menunjukkan bahwa variabel kualitas produk memiliki pengaruh positif terhadap keputusan pembelian, kemudian terdapat variabel kualitas pelayanan yang juga memiliki pengaruh positif terhadap keputusan pembelian dan yang terakhir varia","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"21 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127223156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Brand Awareness, Brand Association, dan Perceived Quality terhadap Keputusan Pembelian Produk Nike Basketball Shoes (Studi pada Komunitas Bola Basket di Wonosobo)","authors":"Shabrina Wafa Veda Ramadhani, Bulan Prabawani, Dinalestari Purbawati","doi":"10.14710/jiab.2022.34566","DOIUrl":"https://doi.org/10.14710/jiab.2022.34566","url":null,"abstract":"Intense competition between companies makes companies compete to win the competition and get the maximum profit. Like sports shoe companies, sports shoe companies experience stiff competition against competitors, this is due to the increasing awareness of each individual's interest in sports given the Covid-19 pandemic that has hit almost all countries, including Indonesia. It is important for companies to understand consumer behavior by increasing brand awareness, brand association, perceived quality, and purchasing decisions. This study aims to determine the effect of brand awareness, brand association, and perceived quality variables on purchasing decisions. The number of samples in this study were 100 respondents, namely the basketball community in Wonosobo. The research used to determine the effect of brand awareness, brand association, and perceived quality on purchasing decisions using statistics with the help of SPSS Version 26 software, where previously validity tests, reliability tests, correlation coefficient tests, determination coefficient tests, simple and multiple regression analysis were carried out, as well as t test and f test. Based on the results of this study, it is known that there is a positive and significant influence on the variables of brand awareness, brand association, and perceived quality on purchasing decisions.Persaingan yang ketat antar perusahaan membuat perusahaan berlomba-lomba memenangkan persaingan dan mendapatkan keuntungan yang sebesar-besarnya. Seperti halnya perusahaan sepatu olahraga, perusahaan sepatu olahraga mengalami persaingan yang ketat terhadap pesaing kompetitor, hal ini disebabkan karena meningkatnya kesadaran minat olahraga tiap individu mengingat adanya pandemi Covid-19 yang melanda hampir seluruh negara, salah satunya Indonesia. Penting bagi perusahaan untuk memahami perilaku konsumen dengan meningkatkan brand awareness, brand association, perceived quality, dan keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara variabel brand awareness, brand association, dan perceived quality terhadap keputusan pembelian. Adapun jumlah sampel pada penelitian ini sebanyak 100 responden yaitu komunitas bola basket di Wonosobo. Penelitian yang digunakan untuk mengetahui pengaruh brand awareness, brand association, dan perceived quality terhadap keputusan pembelian menggunakan statistik dengan bantuan software SPSS Versi 26, dimana sebelumnya telah dilakukan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien dterminasi, analisis regresi sederhana dan berganda, serta uji t dan uji f. Berdasarkan hasil penelitian ini diketahui bahwa terdapat pengaruh yang positif dan signifikan pada variabel brand awareness, brand association, dan perceived quality terhadap keputusan pembelian.","PeriodicalId":340031,"journal":{"name":"Jurnal Ilmu Administrasi Bisnis","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129829364","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}