Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(83)
Lydia Fransiska Imanuel, Rosita Suryaningsih
Increasing the number of share investors along with the increase in the number of companies registered as issuers on the Indonesia Capital Market make investors faced with a choice of issuers that are very much in determining investment decisions. In addition to the ability to provide returns, another thing that needs to be considered by investors to determine its investment decision is the company's value that can be measured using the Price to Book Value (PBV) ratio. PBV value plays an important role for issuers in determining corporate actions to balance the benefits for investors while maintaining the interest of new investors on issuer shares so that the issuer can eventually benefit. The objective of this research is to obtain an empirical evidence about the effect of profitability, leverage, firm size, and the proportion of independent commissioners towards firm’s value with dividend policy as a moderating variable. The object of this research is non-financial companies included in Kompas 100 Index during 2016-2019 period. The sample was selected using purposive sampling method which consists of non-financial companies listed on the Kompas 100 Index and preparing audited financial statements for the year ended December 31, using Rupiah as its reporting currency, generate profits, and distribute dividends. Sampling will be done by the method of purposive sampling. The secondary data was analyzed with moderated regression analysis method. Keywords: dividend policy, firm size, firm’s value, leverage, profitability, proportion of independent commissioners.
{"title":"Determinant of High Index Firm’s Value with Dividend Policy as Moderating Variable","authors":"Lydia Fransiska Imanuel, Rosita Suryaningsih","doi":"10.35609/gcbssproceeding.2022.1(83)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(83)","url":null,"abstract":"Increasing the number of share investors along with the increase in the number of companies registered as issuers on the Indonesia Capital Market make investors faced with a choice of issuers that are very much in determining investment decisions. In addition to the ability to provide returns, another thing that needs to be considered by investors to determine its investment decision is the company's value that can be measured using the Price to Book Value (PBV) ratio. PBV value plays an important role for issuers in determining corporate actions to balance the benefits for investors while maintaining the interest of new investors on issuer shares so that the issuer can eventually benefit. The objective of this research is to obtain an empirical evidence about the effect of profitability, leverage, firm size, and the proportion of independent commissioners towards firm’s value with dividend policy as a moderating variable. The object of this research is non-financial companies included in Kompas 100 Index during 2016-2019 period. The sample was selected using purposive sampling method which consists of non-financial companies listed on the Kompas 100 Index and preparing audited financial statements for the year ended December 31, using Rupiah as its reporting currency, generate profits, and distribute dividends. Sampling will be done by the method of purposive sampling. The secondary data was analyzed with moderated regression analysis method.\u0000\u0000\u0000Keywords: dividend policy, firm size, firm’s value, leverage, profitability, proportion of independent commissioners.","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114355540","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(20)
G. Gospodarchuk, N. Amosova, M. Shashkina
Within the framework of research on the efficiency of the macroprudential policy of central banks, the least studied topic is a comparative (cross-country) analysis of the efficiency of these policies because such a comparison has to use indicators, criteria, and algorithms for their calculation that are common for all countries. However, the analysis of scientific publications shows that the assessment of the efficiency of macroprudential policy mainly revolves around sample studies. Therefore, indicators, criteria, and algorithms that reflect the specifics of macroeconomic conditions, the organizational structure of a political community, the scale of its activities, values, and goals can vary from study to study. Moreover, this implies that a comparative analysis of the efficiency of macroprudential policies of different countries based on the results of selective studies can lead to misconceptions or misinterpretation of the final results and, possibly, to wrong conclusions.In this regard an analytical tool is needed based on a set of indicators and criteria common for all countries. Only an instrument that meets such requirements could produce a comparative analysis of the efficiency of a macroprudential policy, both in quantitative and qualitative aspects. Thus, our key motivation in this study was to create the said toolkit. This study aims to develop a unified system of indicators and criteria to determine the international position of central banks in terms of the level of effectiveness of the macroprudential policy. Keywords: Financial Market, Financial Institutions, Financial Stability
{"title":"Comparative Analysis of the Efficiency оf Macroprudential Policies of Central Banks","authors":"G. Gospodarchuk, N. Amosova, M. Shashkina","doi":"10.35609/gcbssproceeding.2022.1(20)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(20)","url":null,"abstract":"Within the framework of research on the efficiency of the macroprudential policy of central banks, the least studied topic is a comparative (cross-country) analysis of the efficiency of these policies because such a comparison has to use indicators, criteria, and algorithms for their calculation that are common for all countries. However, the analysis of scientific publications shows that the assessment of the efficiency of macroprudential policy mainly revolves around sample studies. Therefore, indicators, criteria, and algorithms that reflect the specifics of macroeconomic conditions, the organizational structure of a political community, the scale of its activities, values, and goals can vary from study to study. Moreover, this implies that a comparative analysis of the efficiency of macroprudential policies of different countries based on the results of selective studies can lead to misconceptions or misinterpretation of the final results and, possibly, to wrong conclusions.In this regard an analytical tool is needed based on a set of indicators and criteria common for all countries. Only an instrument that meets such requirements could produce a comparative analysis of the efficiency of a macroprudential policy, both in quantitative and qualitative aspects. Thus, our key motivation in this study was to create the said toolkit. This study aims to develop a unified system of indicators and criteria to determine the international position of central banks in terms of the level of effectiveness of the macroprudential policy.\u0000\u0000\u0000Keywords: Financial Market, Financial Institutions, Financial Stability","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122479996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(24)
P. Princhankol, Kuntida Thamwipat
Pornpapatsorn Princhankol , Associate Professor and M.Ind.Ed. Program Secretariat in Department of Educational Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi, Bangkok ,Thailand. She graduated her PhD. from Chulalongkorn University , Bangkok ,Thailand , program in Higher Education and come to be a lecturer in Department of Educational Communications and Technology from year 2004 till now. She has experience in mass communication field in radio broadcasting programs of Chula Radio and the Department . Also she has experience in active learning ; co-operative learning and University quality assurance for over 10 years. Kuntida Thamwipat , Associate Professor in Department of Educational Communications and Technology, Associate Dean in Students Development and Organization Communication in Faculty of Industrial Education Technology, King Mongkut's University of Technology Thonburi, Bangkok Thailand . She graduated her PhD. from Chulalongkorn University , Bangkok Thailand , program in Communication Arts and came to be a lecturer in Department of Educational Communications and Technology from year 2000 till now. She has experience in mass communication field such as radio and television broadcasting program and experience in active learning ; service learning. Also she has experience in University public relations for over 15 years. Keywords: Digital Contents, Social Media Network, Mega influencers, Crowdfunding
{"title":"The Design and Development of Digital Contents on Social Media Network with Mega Influencers for Crowdfunding to Support Students with Financial Hardship","authors":"P. Princhankol, Kuntida Thamwipat","doi":"10.35609/gcbssproceeding.2022.1(24)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(24)","url":null,"abstract":"Pornpapatsorn Princhankol , Associate Professor and M.Ind.Ed. Program Secretariat in Department of Educational Communications and Technology, Faculty of Industrial Education and Technology, King Mongkut's University of Technology Thonburi, Bangkok ,Thailand. She graduated her PhD. from Chulalongkorn University , Bangkok ,Thailand , program in Higher Education and come to be a lecturer in Department of Educational Communications and Technology from year 2004 till now. She has experience in mass communication field in radio broadcasting programs of Chula Radio and the Department . Also she has experience in active learning ; co-operative learning and University quality assurance for over 10 years. Kuntida Thamwipat , Associate Professor in Department of Educational Communications and Technology, Associate Dean in Students Development and Organization Communication in Faculty of Industrial Education Technology, King Mongkut's University of Technology Thonburi, Bangkok Thailand . She graduated her PhD. from Chulalongkorn University , Bangkok Thailand , program in Communication Arts and came to be a lecturer in Department of Educational Communications and Technology from year 2000 till now. She has experience in mass communication field such as radio and television broadcasting program and experience in active learning ; service learning. Also she has experience in University public relations for over 15 years.\u0000\u0000\u0000Keywords: Digital Contents, Social Media Network, Mega influencers, Crowdfunding","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"922 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123058419","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(9)
N. Rahim, Norli Ali, Mohd Fairuz Adnan
Financial instability and a lack of financial literacy are commonly blamed for the growth in bankruptcy and social concerns among the younger generation. Between 2017 and October 2021, 36,173 Malaysians aged 18 to 44 were declared bankrupt, according to the latest numbers from the Malaysian Department of Insolvency. Furthermore, Selangor had the highest number of instances (25 per cent) (MdI, 2021). This problem offers a substantial obstacle to achieving the Sustainable Development Goals (SDGs), which aim to reduce inequality and promote social and economic inclusion for all citizens. Additionally, due to the recent outbreak of Pandemic COVID-19, financial transactions have shifted from physical to electronic. This circumstance creates an additional risk since it has resulted in the ease of conducting financial transactions. Thus, it is vital for students to have a solid understanding and awareness of online transactions, commonly referred to as digital financial literacy (DFL), to practice sound financial management. Financial literacy deficiencies (both fundamental and digital) would pose a substantial threat to individual financial management. As a result, assessing current university students' financial literacy is crucial. Most of these students will confront financial challenges such as budgeting for study-related costs using the scholarship or pocket money they earned. This research aims to determine the degree of financial literacy (both basic and digital) among Selangor university students. Keywords: Financial literacy, Financial confidence, Digital financial literacy, Digital financial knowledge, Students
{"title":"Students' Financial Literacy: Digital Financial Literacy Perspective","authors":"N. Rahim, Norli Ali, Mohd Fairuz Adnan","doi":"10.35609/gcbssproceeding.2022.1(9)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(9)","url":null,"abstract":"Financial instability and a lack of financial literacy are commonly blamed for the growth in bankruptcy and social concerns among the younger generation. Between 2017 and October 2021, 36,173 Malaysians aged 18 to 44 were declared bankrupt, according to the latest numbers from the Malaysian Department of Insolvency. Furthermore, Selangor had the highest number of instances (25 per cent) (MdI, 2021). This problem offers a substantial obstacle to achieving the Sustainable Development Goals (SDGs), which aim to reduce inequality and promote social and economic inclusion for all citizens. Additionally, due to the recent outbreak of Pandemic COVID-19, financial transactions have shifted from physical to electronic. This circumstance creates an additional risk since it has resulted in the ease of conducting financial transactions. Thus, it is vital for students to have a solid understanding and awareness of online transactions, commonly referred to as digital financial literacy (DFL), to practice sound financial management. Financial literacy deficiencies (both fundamental and digital) would pose a substantial threat to individual financial management. As a result, assessing current university students' financial literacy is crucial. Most of these students will confront financial challenges such as budgeting for study-related costs using the scholarship or pocket money they earned. This research aims to determine the degree of financial literacy (both basic and digital) among Selangor university students.\u0000\u0000\u0000Keywords: Financial literacy, Financial confidence, Digital financial literacy, Digital financial knowledge, Students","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123784356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(58)
Tatsuya Kimura
We examine the applicability of the Net Promoter Score (NPS), which several companies and organizations use as an indicator of customer recommendation, to Japanese consumers. The NPS, proposed by Reichheld et al. (2003) is used to measure the relationship between customer loyalty and corporate growth as an alternative to the conventional customer satisfaction index because of its simplicity and ease of understanding for managers. In recent years, it has been used not only by companies but also by local governments and non-profit organizations (NPOs) in Japan to survey the effectiveness of their services. However, due to its simplicity, the NPS has been criticized for not taking into account the culture and consumer characteristics of the country in which it is used. In general, response biases are often observed in surveys, whereby survey participants' responses are influenced by factors conflicting with the researcher's interests, one of which is the response style. In this study, we review the response styles of Japanese consumers and examine a measurement scale that is more adaptable to the Japanese market, based on an analysis of the relationship between sales data and customer NPS data for multiple companies. Keywords: Customer loyalty, Net Promoter Score, Response biases, Response style
{"title":"Promoter Score Japan as a New Framework to Measure Loyalty of Japanese Customers","authors":"Tatsuya Kimura","doi":"10.35609/gcbssproceeding.2022.1(58)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(58)","url":null,"abstract":"We examine the applicability of the Net Promoter Score (NPS), which several companies and organizations use as an indicator of customer recommendation, to Japanese consumers. The NPS, proposed by Reichheld et al. (2003) is used to measure the relationship between customer loyalty and corporate growth as an alternative to the conventional customer satisfaction index because of its simplicity and ease of understanding for managers. In recent years, it has been used not only by companies but also by local governments and non-profit organizations (NPOs) in Japan to survey the effectiveness of their services. However, due to its simplicity, the NPS has been criticized for not taking into account the culture and consumer characteristics of the country in which it is used. In general, response biases are often observed in surveys, whereby survey participants' responses are influenced by factors conflicting with the researcher's interests, one of which is the response style. In this study, we review the response styles of Japanese consumers and examine a measurement scale that is more adaptable to the Japanese market, based on an analysis of the relationship between sales data and customer NPS data for multiple companies.\u0000\u0000\u0000Keywords: Customer loyalty, Net Promoter Score, Response biases, Response style","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"75 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131884498","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(57)
Laura Best, M. Struwig
This paper outlines a qualitative analysis of consumer protection cases that were filed between April 2020 and March 2021 at the National Consumer Tribunal. Consumer protection agencies play a central role in ensuring the welfare of consumers in times of the Covid 19 pandemic and in its aftermath. Results of the analysis of the contents of the cases shows that South African consumer agencies acted with agility in line with their regulatory responsibilities. The cases examined in the study indicated that due to the relatively few cases able to be adjudicated, the National Consumer Tribunal had limited opportunity to contribute to the deeper consideration of the definitional development of the preventative intentions of the law in this regard. However, the Tribunal applied its mind to the definition of unfair pricing, in the interests of respecting consumers rights in this regard. The work of the Tribunal in interpreting important consumer rights to fair, reasonable and just pricing, is thus a lasting contribution to ensuring the realisation of these rights. In cases where businesses that were found to have not complied with the Regulations and were found to have engaged in prohibitive conduct and duly fined, sends a firm message to business that the violation of consumer rights will not be tolerated, even in complex circumstances such as during the Covid 19 pandemic. Keywords: Business practices during Covid pandemic; consumer protection policy; consumer rights; price gouging; Tribunal adjudication
{"title":"Consumer Protection during Covid 19 in South Africa","authors":"Laura Best, M. Struwig","doi":"10.35609/gcbssproceeding.2022.1(57)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(57)","url":null,"abstract":"This paper outlines a qualitative analysis of consumer protection cases that were filed between April 2020 and March 2021 at the National Consumer Tribunal. Consumer protection agencies play a central role in ensuring the welfare of consumers in times of the Covid 19 pandemic and in its aftermath. Results of the analysis of the contents of the cases shows that South African consumer agencies acted with agility in line with their regulatory responsibilities. The cases examined in the study indicated that due to the relatively few cases able to be adjudicated, the National Consumer Tribunal had limited opportunity to contribute to the deeper consideration of the definitional development of the preventative intentions of the law in this regard. However, the Tribunal applied its mind to the definition of unfair pricing, in the interests of respecting consumers rights in this regard. The work of the Tribunal in interpreting important consumer rights to fair, reasonable and just pricing, is thus a lasting contribution to ensuring the realisation of these rights. In cases where businesses that were found to have not complied with the Regulations and were found to have engaged in prohibitive conduct and duly fined, sends a firm message to business that the violation of consumer rights will not be tolerated, even in complex circumstances such as during the Covid 19 pandemic.\u0000\u0000\u0000Keywords: Business practices during Covid pandemic; consumer protection policy; consumer rights; price gouging; Tribunal adjudication","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128907186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(44)
Siti Fairos, A. Mydin
Leadership is very important for the process of school improvement and implementation in the context of education (Colton, 2016). The purpose of this research was to determine the impact of principal transformational leadership that has been practiced in four main dimensions on the teacher‟s self-efficacy. Four dimensions of transformational leadership will be emphasized in this research such as idealized influence, individualistic consideration, intellectual stimulation, and inspirational motivation. The research problem of this research is how leadership practices practiced by leaders can improve the effectiveness of teachers in teaching needs to be addressed (Siti Noor Ismail et al., 2018). This issue has been supported by Dronnen-Schmidt (2014) about whether some strength in leader characteristics can predict a leader‟s transformational leadership style related to self-efficacy. Teachers with high self-efficacy should be studied to determine if having the possibility of spirituality is an important factor in why teachers believe that they are effective (Barsh, 2017). Therefore, this research is important to conduct because it focuses on the preschool context. Keywords: Transformational Leadership, Private Preschool, Self-efficacy, Principal
在教育背景下，领导力对于学校改进和实施的过程非常重要(Colton, 2016)。本研究的目的是确定在四个主要维度上实践的校长变革型领导对教师自我效能的影响。本研究将强调变革型领导的四个维度，如理想化影响、个人主义考虑、智力刺激和鼓舞性动机。本研究的研究问题是领导者的领导实践如何提高教师在教学中的有效性需要解决(Siti Noor Ismail et al.， 2018)。这个问题得到了Dronnen-Schmidt(2014)的支持，即领导者特征中的某些强度是否可以预测领导者与自我效能感相关的变革型领导风格。应该对自我效能感高的教师进行研究，以确定具有灵性的可能性是否是教师认为自己有效的一个重要因素(Barsh, 2017)。因此，这项研究很重要，因为它关注的是学前环境。关键词:变革型领导;私立幼儿园;自我效能感
{"title":"The Impact of Principal Transformational Leadership on Teacher\u0000Self-Efficacy: An Empirical Study in Private Preschool Context","authors":"Siti Fairos, A. Mydin","doi":"10.35609/gcbssproceeding.2022.1(44)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(44)","url":null,"abstract":"Leadership is very important for the process of school improvement and implementation in the\u0000context of education (Colton, 2016). The purpose of this research was to determine the impact of\u0000principal transformational leadership that has been practiced in four main dimensions on the\u0000teacher‟s self-efficacy. Four dimensions of transformational leadership will be emphasized in\u0000this research such as idealized influence, individualistic consideration, intellectual stimulation,\u0000and inspirational motivation. The research problem of this research is how leadership practices\u0000practiced by leaders can improve the effectiveness of teachers in teaching needs to be addressed\u0000(Siti Noor Ismail et al., 2018). This issue has been supported by Dronnen-Schmidt (2014) about\u0000whether some strength in leader characteristics can predict a leader‟s transformational leadership\u0000style related to self-efficacy. Teachers with high self-efficacy should be studied to determine if\u0000having the possibility of spirituality is an important factor in why teachers believe that they are\u0000effective (Barsh, 2017). Therefore, this research is important to conduct because it focuses on the\u0000preschool context.\u0000Keywords: Transformational Leadership, Private Preschool, Self-efficacy, Principal","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126788456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-06-16DOI: 10.35609/gcbssproceeding.2022.1(50)
Prof. Songporn Hansanti
Luxury brands represent substantial consumer product sales worldwide and are predicted to have a steady growth. However, the outbreak of COVID-19 epidemic has put a halt on world markets of luxury brand watches, providing the opportunity for the second-hand luxury watches to grow. This study aims at examining the factors impacting consumers‟ social gratification of second hand luxury brand watch. The data were collected from two hundred members of second-hand luxury brand watches Facebook group which is a private and closed group on Facebook in Thailand. The structural equation model was conducted to analyze the results of the study. The research findings reveal several factors which significantly influence subjects‟ social gratification of second-hand luxury brand watch. The results also showed that the perceived symbolic value plays an important mediating role between the perceived experiential value and the social gratification. Keywords: Second-hand Luxury Brand Watch, Social Gratification, Thailand.
{"title":"Social Gratification and Second-Hand Fashion: An Exploratory Study of Luxury Brand Watches in Thailand","authors":"Prof. Songporn Hansanti","doi":"10.35609/gcbssproceeding.2022.1(50)","DOIUrl":"https://doi.org/10.35609/gcbssproceeding.2022.1(50)","url":null,"abstract":"Luxury brands represent substantial consumer product sales worldwide and are predicted to have a steady growth. However, the outbreak of COVID-19 epidemic has put a halt on world markets of luxury brand watches, providing the opportunity for the second-hand luxury watches to grow. This study aims at examining the factors impacting consumers‟ social gratification of second hand luxury brand watch. The data were collected from two hundred members of second-hand luxury brand watches Facebook group which is a private and closed group on Facebook in Thailand. The structural equation model was conducted to analyze the results of the study. The research findings reveal several factors which significantly influence subjects‟ social gratification of second-hand luxury brand watch. The results also showed that the perceived symbolic value plays an important mediating role between the perceived experiential value and the social gratification.\u0000\u0000\u0000Keywords: Second-hand Luxury Brand Watch, Social Gratification, Thailand.","PeriodicalId":340394,"journal":{"name":"13th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-06-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116883885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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