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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA SINAR WAHANA WISATA TOUR & TRAVEL 营销策略分析,以提高旅游及旅游景点的销售量
Pub Date : 2023-04-07 DOI: 10.55047/transekonomika.v3i2.394
Wahyudin Halim, Nicholas Marpaung
The progress of the tourism sector plays a crucial role in the country's development, and as a result, Travel Bureaus are gaining importance as a support system. These agencies offer tourists invaluable services, but due to the vast potential market, competition is intense. Hence, the objective of this research is to create an appropriate marketing plan that concentrates on Sinar Wihana Wisata Tour & Travel's experience to increase sales volume. According to the findings, the company has implemented effective strategies such as providing various products at different destinations, setting reasonable prices compared to competitors, executing robust promotion schemes, making information accessible to customers, paying attention to employee and tour guide quality, delivering excellent service, and establishing comfortable office facilities. The company's successful strategies include offering diverse product options across various tourist spots, maintaining reasonable prices compared to competitors, deploying aggressive and effective promotion tactics, particularly by leveraging social media platforms such as WhatsApp and Instagram, selecting strategic locations for easy customer access to information, prioritizing excellent customer service, and furnishing offices with comfortable amenities that ultimately boost sales volume.
旅游业的发展对国家的发展起着至关重要的作用,因此,旅游局作为一个支持系统越来越重要。这些旅行社为游客提供了宝贵的服务,但由于潜在市场巨大,竞争非常激烈。因此,本研究的目的是制定一个适当的营销计划,集中在金光威纳威萨塔旅游的经验,以增加销售量。根据调查结果,该公司实施了有效的策略,如在不同的目的地提供不同的产品,与竞争对手相比设定合理的价格,执行强有力的促销计划,使客户能够获得信息,关注员工和导游的素质,提供优质的服务,建立舒适的办公设施。该公司的成功策略包括在各个旅游景点提供多样化的产品选择,与竞争对手相比保持合理的价格,部署积极有效的促销策略,特别是通过利用WhatsApp和Instagram等社交媒体平台,选择便于客户获取信息的战略地点,优先考虑优质的客户服务,以及为办公室提供舒适的设施,最终提高销量。
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引用次数: 0
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEMISKINAN DI INDONESIA TAHUN 1999 – 2020 1999年至2020年影响印尼贫困的因素分析
Pub Date : 2023-03-25 DOI: 10.55047/transekonomika.v3i2.393
Septian Pramu, Dinar Melani Hutajulu
Economic development is one of the factors to increase community welfare. Several factors influence growth, including economic growth and poverty. Poverty, in turn, is influenced by several factors such as literacy, inflation, and unemployment. This research aims to examine the factors that influence poverty in Indonesia from 1999-2020. In this study, the data analysis method used is time series data analysis. Time series data analysis refers to a series of values of a variable over a certain period of time. The variables tested in this analysis include regional minimum wage (UMR), economic growth, inflation, as well as the level of unemployment or poverty (number of poor people), as independent variables that influence the analysis results. The study finds that only literacy and inflation rates have a significant effect on poverty in the long and short term, while unemployment does not have an effect on poverty in Indonesia.
经济发展是增加社区福利的因素之一。有几个因素影响增长,包括经济增长和贫困。反过来,贫困又受到诸如识字率、通货膨胀和失业等几个因素的影响。本研究旨在考察1999-2020年期间影响印度尼西亚贫困的因素。在本研究中,使用的数据分析方法是时间序列数据分析。时间序列数据分析是指某一变量在一定时间内的一系列数值。本分析中测试的变量包括区域最低工资、经济增长、通货膨胀以及失业或贫困水平(贫困人口数量),这些都是影响分析结果的独立变量。研究发现,在印度尼西亚,只有识字率和通货膨胀率在长期和短期内对贫困有显著影响,而失业对贫困没有影响。
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引用次数: 0
PENERAPAN STRATEGI PEMASARAN BAGI PERUSAHAAN WARALABA UNTUK MENINGKATKAN VOLUME PENJUALAN di MASA PANDEMI COVID-19 在COVID-19大流行期间为特许经营提供营销策略
Pub Date : 2023-03-13 DOI: 10.55047/transekonomika.v3i2.392
Fitria Nurmalasari, Andhatu Achsa
Sales are important for the sustainability of a business or business, when there is an increase in sales, profits can increase. A transaction or sale occurs when there is an interaction between a seller and a buyer. Conditions within the scope of the business or business competition market are getting tougher, this incident can be seen through several events every day. The purpose of this research is to help the position of Janji Jiwa in Magelang at this time and to know what strategy should be done in the future. The method used in this study is qualitative with SWOT analysis obtained from information sources in the field and from the distribution of questionnaires. In taking the sample using the Lemeshow formula because the population is unknown and infinite, so that in this sampling 100 respondents are needed. The results obtained from the assessment of internal and external factors are used for reference regarding current conditions and positions. From the internal factors obtained the results of 3.744, while the external factors obtained the results of 3.70. The position of Promise Soul is in quadrant 1 (progressive) which means that it has a strong strategy. So that the company has the strength and opportunity to develop the right strategy.
销售对一个企业或企业的可持续性很重要,当销售增加时,利润就会增加。当买卖双方相互作用时,交易或销售就发生了。业务范围内的条件或业务竞争市场越来越严峻,这一事件可以从每天发生的几起事件中看到。本研究的目的是帮助Janji Jiwa在马格朗此时的地位,并知道未来应该采取什么策略。本研究使用的方法是定性的SWOT分析,从该领域的信息源和调查问卷的分布中获得。在抽样中使用Lemeshow公式,因为总体是未知的和无限的,所以在这次抽样中需要100个被调查者。内部因素和外部因素的评估结果对目前的状况和位置有参考作用。从内部因素得到的结果为3.744,从外部因素得到的结果为3.70。Promise Soul的位置是在象限1(前进),这意味着它有一个强大的战略。这样公司才有实力和机会制定正确的战略。
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引用次数: 0
PENGARUH GAYA KEPEMIMPINAN DAN BUDAYA ORGANISASI TERHADAP LOYALITAS KERJA KARYAWAN KANTOR PTPN III KEBUN MEMBANG MUDA 该组织的领导风格和文化对第三个工场员工工作忠诚度的影响是年轻的
Pub Date : 2023-03-11 DOI: 10.55047/transekonomika.v3i2.391
Denada Putri BR Nainggolan
This study aims to analyze the effect of leadership style and organizational culture on work loyalty of employees in the field office of PTPN III Kebun Membang Muda. This research is quantitative research with associative methods. The population in this study consisted of 544 employees of PTPN III Kebun Membang Muda field, and the sampling method was purposive sampling with the slovin formula, resulting in a sample of 85 respondents. Primary data was obtained through direct survey distribution, and secondary data was obtained through books, journals and theses related to this research. Validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing were used in this study. According to the findings of this study, leadership style has a considerable impact on work loyalty. Workplace loyalty is positively influenced by organizational culture. Work loyalty is influenced by leadership style and organizational culture. Based on the coefficient of determination in this study, leadership style and organizational culture are able to explain 66.5% of the work loyalty variable. The rest is influenced by additional variables that are not discussed in this study.
本研究旨在分析领导风格和组织文化对PTPN III Kebun Membang Muda外地办事处员工工作忠诚的影响。本研究是运用联想方法的定量研究。本研究人口为PTPN III Kebun Membang Muda油田544名员工,抽样方法为有目的抽样,采用slovin公式,共抽样85人。第一手资料通过直接调查分发获得,第二手资料通过与本研究相关的书籍、期刊和论文获得。本研究采用效度检验、信度检验、经典假设检验、多元线性回归分析和假设检验。根据本研究的发现,领导风格对工作忠诚有相当大的影响。职场忠诚受组织文化的正向影响。工作忠诚受领导风格和组织文化的影响。根据本研究的决定系数,领导风格和组织文化能够解释66.5%的工作忠诚变量。其余部分受到本研究未讨论的其他变量的影响。
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引用次数: 0
STRATEGI PENINGKATAN DAYA SAING PEDAGANG PAKAIAN PASAR MUNTILAN DENGAN METODE SWOT 采用SWOT方法提高MUNTILAN服装销售竞争力的战略
Pub Date : 2023-03-11 DOI: 10.55047/transekonomika.v3i2.390
Laila Nur Fatikha
Competition in the business world is increasing, the magnitude of the challenges and obstacles faced by business actors. Competition in the business world is getting tighter marked by the increasing variety of marketing strategies implemented to maintain its business. The purpose of this research was to analyze the marketing strategy applied by clothing traders in Muntilan Market, Magelang. This study uses the SWOT analysis method to help clothing traders in Muntilan Market increase their competitiveness so they can still compete with similar traders. This type of research uses descriptive qualitative, data collection by interview, observation and literature review. Based on the results of internal and external analysis, clothing traders are in an aggressive position (supporting the strategy). The right strategy is to optimize strengths and take advantage of opportunities.
商业世界的竞争越来越激烈,商业行为者面临的挑战和障碍越来越大。商业世界的竞争越来越激烈,越来越多的营销策略被用于维持其业务。本研究的目的是分析马格郎木田兰市场服装贸易商的营销策略。本研究运用SWOT分析法,帮助Muntilan市场的服装贸易商提高竞争力,使其仍能与同类贸易商竞争。这种类型的研究采用描述性定性,通过访谈,观察和文献综述收集数据。根据内部和外部分析的结果,服装交易者处于积极的位置(支持该策略)。正确的策略是优化优势,利用机会。
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引用次数: 0
EFEKTIVITAS SISTEM PENGENDALIAN INTERNAL DALAM RANGKA PENCEGAHAN KECURANGAN PENGELOLAAN DANA DESA 内部控制系统的有效性,以防止损害农村资金管理
Pub Date : 2023-03-11 DOI: 10.55047/transekonomika.v3i2.389
Eka Risti Oktaviana, Octavia Lhaksmi Pramudyastuti
Fraudulent acts committed within the scope of agencies, both private and state, need to be avoided. In the village office environment, various efforts have been made to minimize and re-examine the management of village funds, one of which is by implementing an internal control system. This study aimed to know the role of internal control in anticipating the tendency of financial fraud in 9 villages in Citeureup District, Bogor Regency, West Java, regarding Environmental Control, Risk Control, Control Activities, Information and Communication and Monitoring. The research method used is descriptive qualitative method. Source of data from this research is primary data. Data collection techniques through interviews and questionnaires. The analysis technique used in this study includes various stages starting with distributing questionnaires, collecting, categorizing answers, conducting final assessments and classifying respondents' achievements. From research conducted, the findings revealed that the control environment reached 96.67%, risk control reached 100.00%, control activities achieved 85.56%, information and communication achieved 100.00%, performance monitoring achieved 100.00%, where all of these components are categorized as having a very important role in internal control and together the five components also have a yield of 94.61%, these categories play a very important role in internal control and suggesting that there are ethical and behavioral standards, there are internal examiners, there is a separation of duties and responsibilities and there is a safe place to keep money is to avoid misuse of village funds.
必须避免在私人和国家机构范围内实施的欺诈行为。在村办公环境中,为尽量减少和重新审查村资金管理作出了各种努力,其中之一是实施内部控制制度。本研究旨在了解内部控制在预测西爪哇茂物县Citeureup区9个村庄财务欺诈倾向中的作用,包括环境控制、风险控制、控制活动、信息通信和监测。研究方法采用描述定性方法。本研究的数据来源为原始数据。通过访谈和问卷收集数据的技术。本研究中使用的分析技术包括从分发问卷,收集,分类答案,进行最终评估和分类受访者的成就开始的各个阶段。从研究结果来看,控制环境达到96.67%,风险控制达到100.00%,控制活动达到85.56%,信息和通信达到100.00%,绩效监控达到100.00%,其中所有这些组成部分都被归类为在内部控制中具有非常重要的作用,并且这五个组成部分的收益率也达到94.61%。这些类别在内部控制中发挥着非常重要的作用,这表明有道德和行为标准,有内部检查员,有职责和责任的分离,有一个安全的地方存放资金,以避免滥用农村资金。
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引用次数: 0
PENGARUH HUMAN RELATION, DISIPLIN KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN RINTISAN (START UP) DSOCETY CABANG MEDAN 人类关系、工作纪律和工作环境对场内创业公司员工表现的影响
Pub Date : 2023-03-09 DOI: 10.55047/transekonomika.v3i2.387
Mugi Anggara Prayogi, Nana Dyki Dirbawanto
This study aims to determine how Human Relations, Work Discipline, and Work Environment affect Employee Performance at the Medan Branch of DSociety Start Up Company. This research employed quantitative research techniques. The population used in this research was employees of the DSociety Medan Branch Start Up Company, with a sample size of 31 respondents. Purposive sampling was used in this research. The data was collected using a questionnaire and a Likert rating. The classical assumption test, multiple linear regression analysis, multiple correlation analysis, and SPSS hypothesis testing were used in this research. According to the findings of this research, Human Relations, Work Discipline, and Work Environment all have an impact on Employee Effectiveness. Based on the findings of the determination test, it was discovered that the Adjusted R Square value of 0,375 or equals 37.5%, implying that there is a direct correlation between the variables of Human Relations, Work Discipline, and Work Environment, and Employee Performance. The R Square value of 0,375 (37,5%) on the independent variables Human Relations, Work Discipline, and Work Environment has a simultaneous impact of 37,5% on the dependent variable, namely Employee Performance, while the rest is affected by other variables not examined by this research.
本研究旨在确定人际关系、工作纪律和工作环境对d社会创业公司棉兰分公司员工绩效的影响。本研究采用定量研究技术。本研究使用的人群是DSociety棉兰分公司创业公司的员工,样本量为31名受访者。本研究采用目的性抽样。数据是通过问卷调查和李克特评分收集的。本研究采用经典假设检验、多元线性回归分析、多元相关分析和SPSS假设检验。根据本研究的发现,人际关系、工作纪律和工作环境都对员工效能有影响。根据决定检验的结果,我们发现调整后的R方值为0,375或等于37.5%,这意味着人际关系、工作纪律和工作环境的变量与员工绩效之间存在直接相关关系。自变量“人际关系”、“工作纪律”和“工作环境”的R平方值为0,375(37.5%),同时对因变量“员工绩效”的影响为37.5%,其余部分受到本研究未考察的其他变量的影响。
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引用次数: 0
ANALISIS DAMPAK PANDEMI COVID-19 TERHADAP KINERJA KEUANGAN DAERAH 分析COVID-19大流行对区域财务表现的影响
Pub Date : 2023-03-09 DOI: 10.55047/transekonomika.v3i2.388
Keri Saroh Isti'anah, A. Fatimah
The COVID-19 pandemic is an outbreak of an infectious disease originating from the SARS-Cov-2 virus. As the virus grows, it causes various problems in various areas of life in society. The impact felt was so real with the cases of high death rates, unstable economy and other problems. The government, which has an obligation to make people's welfare take various policies to overcome this problem. From policy making, surely, it intersects with state finances which will ultimately affect the financial performance of the government itself. The purpose of this research is to determine the impact of the COVID-19 pandemic on the financial performance of local governments. The method used in writing this article is a qualitative method in the form of a literature review. The data obtained comes from secondary data, namely in the form of indirect retrieval via Google Scholar, Sinta and several articles that support the concept of the theme ranging from 2017-2022. The results of this study show that there have been changes in Indonesia's economic quarter and the regional budget experienced a minus number. Even so, the influence of the Covid-19 pandemic did not have a significant impact on the financial performance of local governments in several regions in Indonesia.
COVID-19大流行是由SARS-Cov-2病毒引起的传染病的爆发。随着病毒的增长,它在社会生活的各个领域造成了各种问题。高死亡率、不稳定的经济和其他问题的影响是如此真实。政府有义务为人民谋福利,采取各种政策来克服这个问题。当然,从政策制定的角度来看,它与国家财政相关,最终将影响政府本身的财政表现。本研究的目的是确定COVID-19大流行对地方政府财务绩效的影响。本文采用的写作方法是文献综述形式的定性方法。获得的数据来自二手数据,即通过谷歌Scholar, Sinta和几篇支持主题概念的文章间接检索的形式,时间跨度为2017-2022年。这项研究的结果表明,印度尼西亚的经济季度发生了变化,区域预算出现了负值。即便如此,2019冠状病毒病大流行的影响并没有对印度尼西亚几个地区地方政府的财务业绩产生重大影响。
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引用次数: 2
PENGARUH JOB INSECURITY DAN BEBAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN RUMAH SAKIT UMUM MITRA SEJATI MEDAN 约伯不安全工作和工作量对战场上真正的合作伙伴医院员工轮换的影响
Pub Date : 2023-03-07 DOI: 10.55047/transekonomika.v3i2.385
Lingga Ivan Mayora, Marlon Sihombing
This study aims to determine the effect of job insecurity and workload on employee turnover intention at Mitra Sejati Hospital Medan. Turnover intention will be tested partially and simultaneously on job insecurity and workload. A total of 86 workers were used as samples for this quantitative study. Purposive sampling was used for data collection. A straight distribution questionnaire using a Likert scale was used to compile the data. Multiple linear regression analysis with the help of SPSS version 25 is used to test the validity, reliability, and test the classical assumptions and test the hypothesis. Based on the results of the study that the job insecurity has a partial effect on turnover intention, this is evidenced by the value of t-statistic 5.526 > t-table 1.663. While the workload variable also partially affects turnover intention, this is evidenced by the value of t-statistic 4.579 > t-table 1.663. Based on simultaneous testing that the job insecurity and workload variables have a simultaneous effect on turnover intention with F-statistic 69.467 > F-table 3.11 and an R value of 0.791 and the Adjusted R Square in the study is 61.7% while the remaining 38,3% is influenced by other factors not examined in this study.
本研究旨在探讨工作不安全感和工作量对棉兰米特拉医院员工离职倾向的影响。离职意向将在工作不安全感和工作量上进行部分和同时的测试。本定量研究共选取86名工人作为样本。数据采集采用有目的抽样。采用李克特量表编制直接分布问卷。采用SPSS 25版多元线性回归分析,检验效度、信度,检验经典假设,检验假设。根据研究结果,工作不安全感对离职倾向有部分影响,t统计量5.526 > t表1.663可以证明这一点。而工作量变量也会部分影响离职意愿,t-statistic值4.579 > t-table 1.663可以证明这一点。经同时检验,工作不安全感和工作量变量对离职倾向有同步影响,f统计量为69.467 > f表3.11,R值为0.791,本研究的调整后R方为61.7%,其余38.3%受到本研究未考察的其他因素的影响。
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引用次数: 0
ANALISIS GAYA KEPEMIMPINAN DAN PEMBERIAN KOMPENSASI DALAM MENINGKATKAN KINERJA KARYAWAN THE CLINIC BEAUTYLOSOPHY MEDAN 分析领导风格和补偿方面,以提高客户的绩效
Pub Date : 2023-03-04 DOI: 10.55047/transekonomika.v3i1.386
Nur Irma Yuliani, Onan Marakali Siregar
This study aims to determine how leadership style and compensation in improving employee performance. This study uses a qualitative approach. Direct researchers act as the primary research tool, which carries out the research process directly and actively interviews, collects, processes data/data analysis, reports, and concludes. This research uses case study research; a case study is carried out in an incentive, detailed and in-depth manner towards an organization or institution. The study results show that The Clinic Beautylosophy Medan applies a participatory leadership style model, as seen from several interviews. Compensation at The Clinic Beautylosophy Medan in the form of direct and indirect compensation. To improve performance at The Clinic Beautylosophy Medan, the leadership style and the provision of compensation, both of which are carried out well by the leadership, make employees enthusiastic in carrying out their duties to achieve organizational goals quickly.
本研究旨在确定领导风格和薪酬如何提高员工绩效。本研究采用定性方法。直接研究人员作为主要的研究工具,它直接和积极地进行研究过程,采访,收集,处理数据/数据分析,报告和结论。本研究采用案例研究法;以激励、详细和深入的方式对一个组织或机构进行案例研究。从几次访谈来看,研究结果表明,The Clinic Beautylosophy Medan采用了参与式领导风格模型。补偿在诊所美容哲学棉兰在直接和间接补偿的形式。为了提高The Clinic Beautylosophy Medan的绩效,领导的领导风格和薪酬的提供都得到了很好的执行,使员工积极履行职责,快速实现组织目标。
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引用次数: 3
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Transekonomika: Akuntansi, Bisnis dan Keuangan
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