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Strategi Promosi Endorsement oleh Digital Influencer dalam Etika Bisnis Islam
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p160-173
Felicia Neva Ayuningtyas
AbstractPromotions by means of endorsements are widely used in this digital era to inform consumers of products. Endorsement activities with services from digital influencers were chosen because they have a big impact on influencing their followers. In its application, endorsement activities are still found that are not in accordance with the principles of promotion according to Islamic business ethics. This research aimed to find out how digital influencers do endorsement according to Islamic business ethics. This research uses a qualitative method with a descriptive approach. Techniques used to collect datain this research are interviews, observation, and documentation. The results stated that some ethics are not applied by influencers when doing endorsement, namely covering their part of body, delivering promotion transparently, and not requiring halal labels when promoting food.
摘要在这个数字时代,通过代言的方式进行促销被广泛应用于向消费者宣传产品。选择由数字影响者提供服务的代言活动是因为它们对影响其追随者有很大的影响。在其应用中,仍发现背书活动不符合伊斯兰商业伦理的推广原则。这项研究旨在找出数字影响者如何根据伊斯兰商业道德进行背书。本研究采用定性与描述性相结合的方法。本研究收集数据的方法为访谈、观察和文献。结果表明,网红在做代言时没有遵守一些道德规范,即覆盖身体的一部分,透明地进行宣传,以及在宣传食品时不要求清真标签。
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引用次数: 0
Analisis Label Halal pada Makanan Cepat Saji dalam Pengembangan Wisata Halal di Surabaya 分析了泗水清真旅游发展中快餐的清真标签
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p108-122
Palupi Paramitha, S. Suryaningsih
AbstractThe purpose of this study is to determine the understanding, assessment, and attitudes given by the community regarding the halal labeling of fast food sold by fast food business outlets and its impact on the development of halal tourism in Surabaya. This study uses a descriptive qualitative approach that aims to analyze public perceptions of the halal labeling of fast food. The object of research taken is located in Surabaya. This study uses two data sources which include primary data through online interviews and secondary data obtained from previous research literature. This study uses analysis technique that include data reduction, data presentation, and drawing conclusions. The results of this study indicate that the public has a high awareness of being more consumptive about the halal and haram of a product according to Islamic law and the MUI fatwa. The form of awareness in the form of supporting halal labeling obtained from MUI on the attributes of fast food business outlets in order to ensure the safety of the products consumed and minimize fraud committed by business actors. The positive impact of halal labeling is the development of halal tourism in the city of Surabaya, which provides an increase in the economy of local businesses and lures tourists to visit the city of Surabaya.
摘要本研究旨在了解社会大众对速食店所售快餐的清真标签的了解、评估及态度,以及对泗水清真旅游发展的影响。本研究采用描述性定性方法,旨在分析公众对快餐清真标签的看法。研究的对象是位于泗水。本研究使用两种数据来源,包括通过在线访谈获得的第一手数据和从以前的研究文献中获得的二手数据。本研究使用的分析技术包括数据简化、数据呈现和得出结论。本研究结果表明,根据伊斯兰教法和MUI法特瓦,公众对产品的清真和haram具有较高的消费意识。从MUI获得的对快餐店属性的支持清真标签的意识形式,以确保所消费产品的安全并最大限度地减少商业行为者所犯的欺诈行为。清真标签的积极影响是泗水市清真旅游的发展,这为当地企业的经济提供了增长,并吸引游客参观泗水市。
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引用次数: 0
Pengaruh Islamic Branding, Religiusitas, Lifestyle terhadap Keputusan Pembelian Skincare di Kabupaten Gresik
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p123-133
Shufiyyatin Aliyah, S. Suryaningsih
For some people, skincare is included in the need. To meet these needs, there are cosmetic products that are specially formulated to treat skin health. Its not just one or two brands that skincare products. This is what makes consumers have to be wise in choosing skincare products. Judging on the phenomenon, the author conducted a study with a view to knowing the effect of Islamic Branding, Religiosity, Lifestyle on skincare purchasing decisions in Gresik Regency. The approach used in this study is a quantitative approach and uses an explanatory research type. The rresults of this study are that Islamic Branding has no effect on purchasing decisions for skincare ing Gresik Regency. Meanwhile, Religiosity and Lifestyle affect the purchase of skincare in Gresik Regency.
对一些人来说,护肤是必需的。为了满足这些需求,有专门为治疗皮肤健康而配制的化妆品。不仅仅是一两个品牌的护肤品。这就是消费者在选择护肤品时必须明智的原因。根据这一现象,作者进行了一项研究,以了解伊斯兰品牌,宗教信仰,生活方式对Gresik摄政的护肤品购买决策的影响。本研究使用的方法是定量方法,并使用解释研究类型。本研究的结果是,伊斯兰品牌对购买护肤品Gresik Regency没有影响。同时,宗教信仰和生活方式影响着Gresik Regency的护肤品购买。
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引用次数: 2
PENERAPAN ETIKA BISNIS ISLAM PADA PEMBUDIDAYA IKAN GUPPY (STUDI PADA GUPPYJUNIOR SURABAYA) 伊斯兰商业道德对孔雀鱼养殖场的应用(泗水GUPPYJUNIOR的研究)
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p41-52
Andriansyah Sulistyo Maulana, Khusnul Fikriyah
Abstract The high demand for ornamental fish like Guppy, both on local and international market, has increased the opportunity for Guppy fish cultivation. However, there are many people who lacks basic knowledge and technical support to cultivating Guppy. As a result, many fish that has been cultivated did not meet the standards on the market. The purpose of this research was to describe Islamic Business Ethics Application on Guppy's Farmers in Guppy Junior Surabaya. The researchers used descriptive-qualitative research methods to describe how was the cultivation process of Guppy fish by Guppy Junior Surabaya and to know whether the method is appropriate with Islamic Business Ethics. As for the method to collect data is using interviews, conducted on main and supporting sources, and followed by documentations and direct observation to obtain data. The results of this study state that in the process of guppy fish cultivation carried out by guppy junior surabaya, they are able to apply the principles of Islamic business ethics which include the principles of unity, balance, free will, responsibility, and honesty/kindness
摘要国内外市场对孔雀鱼等观赏鱼的高需求,增加了孔雀鱼养殖的机会。然而,许多人缺乏养殖孔雀鱼的基本知识和技术支持。因此,许多养殖的鱼不符合市场上的标准。本研究的目的是描述伊斯兰商业伦理在泗水小孔雀鱼养殖户中的应用。研究人员采用描述性定性研究的方法,描述了Guppy Junior Surabaya的孔雀鱼养殖过程,并了解该方法是否符合伊斯兰商业伦理。收集数据的方法是采用访谈法,对主要来源和辅助来源进行访谈,然后通过文献和直接观察来获取数据。本研究结果表明,在孔雀鱼的养殖过程中,他们能够运用伊斯兰商业伦理的原则,包括团结、平衡、自由意志、责任和诚实/善良的原则
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引用次数: 0
Peran Quadruple Helix Dalam Pengembangan Pariwisata Halal di Kawasan Wisata Cisarua-Lembang 在cisaru - lembang旅游地区的清真旅游发展中,螺旋四倍的作用
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p15-30
Vira Oktaviani Rezqy, Khusnul Fikriyah
Pengembangan pariwisata halal menggunakan konsep Quadruple Helix merupakan konsep yang memadukan peran empat aktor dalam mendukung program pengembangan pariwisata halal. Konsep ini membagi peran Pemerintah, Akademisi, Swasta, dan Komunitas untuk menjadi suatu kolaborasi yang baik dalam pengembangan pariwisata halal di Kawasan Wisata Cisarua-Lembang. Penelitian ini bertujuan untuk mengetahui peran para aktor Quadruple Helix dalam pengembangan pariwisata halal di Kawasan Wisata Cisarua-Lembang. Dalam penelitian ini menggunakan Metode penelitian deskriptif kualitatif dengan menggunakan data primer dan data sekunder.Wawancara, pengamatan lapangan, dan dokumentasi merupakan teknik pengumpulan data yang digunakan dalam penelitian ini. Hasil penelitian ini menunjukkan bahwa peran Quadruple Helix dalam pengembangan wisata halal Kawasan Wisata Cisarua-Lembang masih belum berperan secara optimal dan belum terjalin kerjasama yang signifikan diantara aktor-aktor Quadruple Helix.
清真旅游发展利用象限螺旋概念是一个让四名演员在支持清真旅游发展计划中发挥作用的概念。该概念将政府、学者、私人和社区的作用划分为为Cisarua-Lembang旅游区清真旅游发展的良好合作。本研究的目的是了解在cisaru - lembang旅游业发展中,螺旋四甘行为人的作用。本研究采用初级和次要数据的定性描述性研究方法。访谈、实地观察和记录是研究中使用的数据收集技术。这项研究的结果表明,四巨头螺旋在清真旅游发展中所起的作用还没有得到最充分的作用,也还没有在四人螺旋中建立起重要的合作关系。
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引用次数: 0
Budaya dan Tradisi Buwuh sebagai Hutang Piutang dalam Adat Pernikahan di Kelurahan Rangkah, Kota Surabaya 文化和传统被认为是泗水市拉加市婚礼习俗的应收债务
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p69-83
Shafiya Aurelia Rachmawati, M. Anwar
The citizen of Java Island has an exciting and sacred cultural diversity to carry out. One of the traditions is donating to the wedding procession or what is often known as buwuh. Buwuh is an activity to attend an event or celebration to provide assistance or donations to the owner of the intention. It can be goods, money, or services. The purpose of this study was to determine the cultural practices and traditions of buwuh in the community in Rangkah Village, Surabaya City, and to find out the cultural and traditional practices of buwuh from the Islamic Economicss perspective. This research is field research, data obtained directly from the field with data collection techniques using interviews, documentation, and observation. The nature of this research is descriptive qualitative to describe the culture and traditions of buwuh as debts in marriage customs. The results of this study indicate that there are two different points of view on the buwuh. The first group is stating that the cultural and traditional practices of buwuh are considered a grant because, in practice, they are purely gifts. The second group stated that the cultural and traditional practices of buwuh are considered an account payable because there is a transaction where they must be returned.
爪哇岛的公民有一种令人兴奋和神圣的文化多样性。其中一个传统是为婚礼队伍捐款,也就是通常所说的buwuh。Buwuh是一种参加活动或庆祝活动,以提供援助或捐赠的意图的所有者。它可以是商品、金钱或服务。本研究的目的是确定泗水市Rangkah村社区布乌的文化习俗和传统,并从伊斯兰经济学的角度了解布乌的文化和传统习俗。本研究是实地调查,数据直接从实地获得,采用访谈、文献和观察等数据收集技术。本研究的性质是描述性质的,以描述的文化和传统的buwuh作为债务的婚姻习俗。本研究的结果表明,对bubuh有两种不同的看法。第一派认为,buwuh的文化和传统习俗被认为是一种赠与,因为在实践中,它们纯粹是礼物。第二组人说,buwuh的文化和传统习俗被认为是应付账款,因为在交易中它们必须归还。
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引用次数: 0
Perilaku Konsumsi Islami Masyarakat Muslim Surabaya yang Terdampak Pandemi Covid-19 泗水伊斯兰消费行为受到科维-19大流行的影响
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p92-107
L. Maulana, Khusnul Fikriyah
The raise of covid-19 case in East Java have the government to enforce PSBB (Local Lockdown Policy), nevertheless this policy makes peoples spend more money on some particular product. This condition is known as panic buying. In Islam, people are forbidden to have a massive consumption for their own. Its explained in Q.S. Al-Araf (31). To know the consumption behaviour of muslim that having issue on their economy aspect because of covid-19 is the purpose of this study. This is a quantative study with survey method. This study uses validation test, reliability test, and descriptive statistic analysis through tendency variable table. The result of this study explains that the consumption behaviour of muslim in Surabaya that having economic issue because of covid-19 does not contrary to Islamic values.
东爪哇covid-19病例的增加迫使政府执行PSBB(当地封锁政策),然而这项政策使人们在某些特定产品上花更多的钱。这种情况被称为恐慌性购买。在伊斯兰教中,人们被禁止为自己大量消费。这在Q.S. Al-Araf(31)中有解释。了解因covid-19而在经济方面出现问题的穆斯林的消费行为是本研究的目的。本研究采用调查法进行定量研究。本研究采用验证检验、信度检验及趋势变量表的描述性统计分析。本研究的结果解释了泗水穆斯林因covid-19而出现经济问题的消费行为并不违背伊斯兰价值观。
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引用次数: 0
ANALISIS DAMPAK PRAKTIK IHTIKAR DALAM PERDAGANGAN MASKER DI MASA PANDEMI COVID-19 (STUDI KASUS TOKO LAILAQUEEN BANGKINGAN KOTA SURABAYA) 分析了COVID-19大流行期间ih垫子在面具交易中的实践影响(泗水市莱拉格皇后爆炸案例研究)
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p147-159
Ratrie Nurandari, Mochammad Khoirul Anwar
Islam commands its people to work hard so as not to be lazy. In working there are rules that must be observed so as not to merely seek and gain profit in any way. One of the jobs used by several actors is mask actors who practice ihtikar. The practice of ihtikar or more often referred to as hoarding of goods is an activity of buying goods in large quantities with the aim of being stockpiled and resold when the price of the goods has soared. The purpose of this study is to determine the buying and selling behavior of ihtikar masks in an Islamic economic perspective. This type of research is field observation. Data collection methods using interviews and observation. The nature of this research is descriptive qualitative, that is, it describes the problems obtained through the facts on the hoarding of masks that occurred in the Lailaqueen Store which is seen from the point of view of Islamic economics. The results of this study are the practice of ihtikar carried out by the Lailaqueen Store starting from the covid-19 pandemic, and the type of goods stockpiled is One Care 3ply masks with medical quality. The purpose of this ihtikar practice is to gain multiple benefits, resulting in misery for others because masks are becoming scarce in the market.
伊斯兰教要求人们努力工作,以免懒惰。在工作中,有一些必须遵守的规则,以便不以任何方式仅仅寻求和获得利益。几个演员使用的工作之一是练习伊提卡的面具演员。ihtikar的做法,或者更经常被称为囤积商品,是一种大量购买商品的行为,目的是在商品价格飙升时囤积起来再出售。本研究的目的是在伊斯兰经济学的视角下确定伊提卡面具的买卖行为。这种类型的研究是实地观察。数据收集方法采用访谈和观察。本研究的性质是描述性质的,即从伊斯兰经济学的角度,描述通过对发生在Lailaqueen商店的面具囤积事件的事实所得到的问题。本研究的结果是Lailaqueen商店从covid-19大流行开始进行的itikar实践,库存的商品类型为One Care医用质量的3层口罩。这种做法的目的是获得多重利益,导致其他人的痛苦,因为口罩在市场上变得稀缺。
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引用次数: 0
GAYA KEPEMIMPINAN MUSLIM DALAM MENINGKATKAN ETOS KERJA PENDIDIK SDIT AL MADINAH KEBUMEN 穆斯林在促进麦地那教育制度教育教育方面的领导风格
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p174-187
Rachmansyah Panuju, Arasy Fahrullah
Korelasi gaya kepemimpinan dan etos kerja adalah hal yang saling berkaitan, jika gaya kepemimpinan yang diimplementasikan sesuai dengan karakter pegawai maka etos kerja akan membaik. Maka dari itu etos kerja menjadi hal dasar yang penting untuk menunjang kesuksesan suatu lembaga. Tujuan penelitian untuk mengetahui gaya kepemimpinan muslim dan melihat kesesuaian antara gaya kepemimpinan muslim terhadap etos kerja pendidik di SDIT Al Madinah Kebumen. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan cara menganalisa dan menyimpulkan data dari hasil wawancara yang diperoleh secara selektif  melalui informan. Penelitian ini memberikan hasil bahwa Gaya kepemimpinan yang diterapkan menggunakan tipe demokratis yang dapat menciptakan keseimbangan antara pekerjaan dengan suasana hati sehingga terdapat keselarasan antara gaya kepemimpinan islam dengan etos kerja pendidik.Kata Kunci : Gaya Kepemimpinan, Etos Kerja, Kepemimpinan Islam
领导风格和职业道德之间的关系是相互关联的,如果实现的领导风格符合员工的性格,那么职业道德就会得到改善。因此,职业道德成为维持一个机构成功的基本要素。研究的目的是确定穆斯林的领导风格,并确定穆斯林领导风格与麦地那区教育工作者的职业道德之间的一致性。研究方法采用描述性定性方法,通过分析和推断通过告密者选择性获得的采访结果的数据。这项研究得出的结论是,采用民主的领导方式,可以在工作与情绪之间创造平衡,使伊斯兰的领导方式与教育工作者的职业道德相协调。关键词:领导风格,职业道德,伊斯兰领导
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引用次数: 0
Sistem Jual Beli Ikan Secara Borongan dalam Prespektif Ekonomi Islam (Studi kasus TPI Brondong) 伊斯兰经济批判的批量鱼类销售制度(TPI Brondong案例研究)
Pub Date : 2022-01-19 DOI: 10.26740/jekobi.v4n3.p202-214
Ervina Mafaza, Arasy Fahrullah
Buying and selling is an activity that humans do everyday as social beings. Therefore, this examination is directed to find out Islamic law in terms of wholesale fish trading at the Fish Auction Place (TPI) Brondong, Lamongan. Qualitative is one of the methods used in this research. with the strategy of perception, meeting and documentation as information gathering techniques, then the results of the research from interview respondents were examined using a clear subjective examination technique. Based on the results of the examination and discussion conducted by the researchers, it tends to be concluded that the regulation of wholesale fish sales at the Fish Auction Place (TPI) Brondong, Lamongan is in the audit of Islamic law. the wholesale system in this buying and selling transaction still contains ambiguity that is not in accordance with the teachings of Islam
买卖是人类作为社会生物每天都在进行的一种活动。因此,此次考试的目的是了解在拉蒙干市布朗东鱼品拍卖市场(TPI)进行鱼品批发交易的伊斯兰教法。定性是本研究中使用的方法之一。以感知策略、会议策略和文件策略为信息收集技术,采用明确的主观检验技术对访谈对象的研究结果进行检验。根据研究人员进行的检查和讨论的结果,人们倾向于得出结论,在拉蒙干的鱼类拍卖场所(TPI) Brondong批发鱼类销售的规定属于伊斯兰法的审计范围。这种买卖交易中的批发系统仍然包含不符合伊斯兰教教义的模糊性
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引用次数: 0
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Jurnal Ekonomika dan Bisnis Islam
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