Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p99-109
Erika Firdiana, Khusnul Fikriyah
The purpose of this research was to understand whether or not Islamic economics literacy influence college students saving interest in Islamic bank. The sampling technique used in purposive sampling technique with a population of study is college student of sharia economics, sharia banking, Islamic economics and sharia accounting major or study program in East Java which is calculated using the convenience formula. The study used a quantitative research method with questionnaire as the primary data. In testing the hypothesis used simple linier regression analysis techniques. So The result obtained shows that Islamic economics literacy has positive and significant influence to the college students saving interest in Islamic bank with significance value of 0,000 < 0,005 with regression equation as Y = 1,118 + 0,227X.
{"title":"Pengaruh Literasi Ekonomi Syariah terhadap Minat Mahasiswa Menabung di Bank Syariah","authors":"Erika Firdiana, Khusnul Fikriyah","doi":"10.26740/jekobi.v4n1.p99-109","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p99-109","url":null,"abstract":"The purpose of this research was to understand whether or not Islamic economics literacy influence college students saving interest in Islamic bank. The sampling technique used in purposive sampling technique with a population of study is college student of sharia economics, sharia banking, Islamic economics and sharia accounting major or study program in East Java which is calculated using the convenience formula. The study used a quantitative research method with questionnaire as the primary data. In testing the hypothesis used simple linier regression analysis techniques. So The result obtained shows that Islamic economics literacy has positive and significant influence to the college students saving interest in Islamic bank with significance value of 0,000 < 0,005 with regression equation as Y = 1,118 + 0,227X.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124148722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p186-195
Novita Sari, Khusnul Fikriyah
AbstractThis study aims to determine the effect of Islamic promotion on customer decisions to choose gold savings products at UPS JMP Surabaya. This research uses a quantitative approach with descriptive methods. Researchers used the interview method and used a questionnaire to collect data. And involving 84 respondents who have been tested for validity and reliability. So the results of the simple linear regression test and the results of the t test show if Islamic promotion have an effect on customer decision in choosing gold savings products. It is hoped that the next researchers who take a similar theme, researchers hope to add new variables so that they can provide various kinds of information related to the effect of Islamic promotion on customer decisions in choosing gold savings products, or can expand the subject of this study.Keywords: Customer Decisions, Promotion, Gold Savings
{"title":"Pengaruh Promosi Islami Terhadap Keputusan Nasabah Memilih Produk Tabungan Emas Di Unit Pegdaian Syariah JMP Surabaya","authors":"Novita Sari, Khusnul Fikriyah","doi":"10.26740/jekobi.v4n1.p186-195","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p186-195","url":null,"abstract":"AbstractThis study aims to determine the effect of Islamic promotion on customer decisions to choose gold savings products at UPS JMP Surabaya. This research uses a quantitative approach with descriptive methods. Researchers used the interview method and used a questionnaire to collect data. And involving 84 respondents who have been tested for validity and reliability. So the results of the simple linear regression test and the results of the t test show if Islamic promotion have an effect on customer decision in choosing gold savings products. It is hoped that the next researchers who take a similar theme, researchers hope to add new variables so that they can provide various kinds of information related to the effect of Islamic promotion on customer decisions in choosing gold savings products, or can expand the subject of this study.Keywords: Customer Decisions, Promotion, Gold Savings","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121799871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p151-163
Siti Shahriyah, Arasy Fahrullah
The purpose of this study was to determine a review from an Islamic economic point of view of the limestone mining practices in Tuban, East Java. This study uses a descriptive qualitative approach which aims to analyze the Islamic economic view of the limestone mining activity and its impacts in Tuban, East Java. The object taken is a mine site in Bektiharjo Village. This study uses primary data and secondary data to support the research process. Primary data obtained directly by the author from the results of interviews with sources. Meanwhile, secondary data were obtained from reading books and other literature. This study uses triangulation of sources and techniques as data validity, and uses Miles and Hubberman field data analysis models in the form of data reduction, data presentation, and data verification. The results of this study indicate that the existence of this limestone mining activity can create ample employment opportunities for local residents, however mining managers ignore the basic values of Islamic business ethics, namely balance, free will, and responsibility. In addition, economic pressure and the lack of public knowledge and awareness about the long-term impacts that may arise from mining activities are one of the factors that keep mining activities continuing.
{"title":"Praktik Tambang Batu Kapur Dalam Perspektif Ekonomi Islam di Tuban Jawa Timur","authors":"Siti Shahriyah, Arasy Fahrullah","doi":"10.26740/jekobi.v4n1.p151-163","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p151-163","url":null,"abstract":"The purpose of this study was to determine a review from an Islamic economic point of view of the limestone mining practices in Tuban, East Java. This study uses a descriptive qualitative approach which aims to analyze the Islamic economic view of the limestone mining activity and its impacts in Tuban, East Java. The object taken is a mine site in Bektiharjo Village. This study uses primary data and secondary data to support the research process. Primary data obtained directly by the author from the results of interviews with sources. Meanwhile, secondary data were obtained from reading books and other literature. This study uses triangulation of sources and techniques as data validity, and uses Miles and Hubberman field data analysis models in the form of data reduction, data presentation, and data verification. The results of this study indicate that the existence of this limestone mining activity can create ample employment opportunities for local residents, however mining managers ignore the basic values of Islamic business ethics, namely balance, free will, and responsibility. In addition, economic pressure and the lack of public knowledge and awareness about the long-term impacts that may arise from mining activities are one of the factors that keep mining activities continuing.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"62 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122057811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p196-206
Riska Widya Abiba, Rachma Indrarini
The increasing development of financial technology has led to change in the payment instrument in society, for example, the use of cash to electronic money (e-money) in a daily transaction. One of the users of e-money is Millenials. Millennials are the main actor of technological sophistication in which they will be treated to various convenience and practicality in making a transaction in their economic activity. Therefore, it is possible to increase the use of e-money in a transaction. If there is an increment in the use of e-money, it can indicate the new creation of a social phenomenon in society namely a cashless society. A cashless society consists of people who tend to be minimal in using cash and they are more likely to use electronic payment in a transaction. This research aims to determine the effect of the independent variable use of electronic money (e-money) on the dependent variable of the cashless society movement in the Millennials in Surabaya. The method used in this research is quantitative by using a likert scale measuring instrument and a simple linear regression analysis technique in software named SPSS 24. The result shows that the variable use of electronic money has a positive and significant effect on the cashless society movement.
{"title":"Pengaruh Penggunaan Uang Elektronik (E-Money) Berbasis Server Sebagai Alat Transaksi terhadap Penciptaan Gerakan Less Cash Society Pada Generasi Milenial di Surabaya","authors":"Riska Widya Abiba, Rachma Indrarini","doi":"10.26740/jekobi.v4n1.p196-206","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p196-206","url":null,"abstract":"The increasing development of financial technology has led to change in the payment instrument in society, for example, the use of cash to electronic money (e-money) in a daily transaction. One of the users of e-money is Millenials. Millennials are the main actor of technological sophistication in which they will be treated to various convenience and practicality in making a transaction in their economic activity. Therefore, it is possible to increase the use of e-money in a transaction. If there is an increment in the use of e-money, it can indicate the new creation of a social phenomenon in society namely a cashless society. A cashless society consists of people who tend to be minimal in using cash and they are more likely to use electronic payment in a transaction. This research aims to determine the effect of the independent variable use of electronic money (e-money) on the dependent variable of the cashless society movement in the Millennials in Surabaya. The method used in this research is quantitative by using a likert scale measuring instrument and a simple linear regression analysis technique in software named SPSS 24. The result shows that the variable use of electronic money has a positive and significant effect on the cashless society movement.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130244682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p55-64
Akbar Ariza Asmoro, Rachma Indrarini
The product is subjective knowledge from the producer that can be offered in an effort to achieve goals through fulfilling customer needs and desire in accordance with their capacity and purchase power. About the product then the more noticed aspect is product innovation. Product innovation is the key to winning business competition. This research has a purpose to find the relationship of food products innovation to people's buying interests in Gresik using a simple correlation analysis method to analyze data and use spss program version 24 to process data. This research uses 1 independent variable namely product innovation and 1 dependent variable that is buying interest. The data was obtained from a questionnaire that has been shared with 100 respondents, namely the gresik city community selected through purposive sampling techniques and measured on a likert scale. The results found that food product innovation has a significant strong relationship to people's buying interests in Gresik.
{"title":"Hubungan Inovasi Produk Makanan Terhadap Minat Beli Masyarakat di Gresik","authors":"Akbar Ariza Asmoro, Rachma Indrarini","doi":"10.26740/jekobi.v4n1.p55-64","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p55-64","url":null,"abstract":"The product is subjective knowledge from the producer that can be offered in an effort to achieve goals through fulfilling customer needs and desire in accordance with their capacity and purchase power. About the product then the more noticed aspect is product innovation. Product innovation is the key to winning business competition. This research has a purpose to find the relationship of food products innovation to people's buying interests in Gresik using a simple correlation analysis method to analyze data and use spss program version 24 to process data. This research uses 1 independent variable namely product innovation and 1 dependent variable that is buying interest. The data was obtained from a questionnaire that has been shared with 100 respondents, namely the gresik city community selected through purposive sampling techniques and measured on a likert scale. The results found that food product innovation has a significant strong relationship to people's buying interests in Gresik.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116358197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p78-87
Alam Fabian Hardityo, Arasy Fahrullah
The purpose of this research is to analyze the influence of training and human resource development with Islamic employee performance of PT Jamkrindo on Surabaya branch. The author use a quantitive research method with an assosiative approach. The number of samples in this research are 25 respondents. Data collection techniques in this study used a questionnaire and measured with a Likert scale and then processed and with IBM SPSS Statistics 25 software. The results of this study indicate that training and development, each of which has a significant effect on Islamic employee performance. The training and development variable has a correlation of 81,6%, which means that training and development variable has a positive contribution of Islamic employee performance and the remaining 18,4% is obtained from other element not examined in this study.
{"title":"PENGARUH PELATIHAN DAN PENGEMBANGAN SUMBER DAYA INSANI TERHADAP KINERJA ISLAMI KARYAWAN PADA PT JAMKRINDO CABANG SURABAYA","authors":"Alam Fabian Hardityo, Arasy Fahrullah","doi":"10.26740/jekobi.v4n1.p78-87","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p78-87","url":null,"abstract":"The purpose of this research is to analyze the influence of training and human resource development with Islamic employee performance of PT Jamkrindo on Surabaya branch. The author use a quantitive research method with an assosiative approach. The number of samples in this research are 25 respondents. Data collection techniques in this study used a questionnaire and measured with a Likert scale and then processed and with IBM SPSS Statistics 25 software. The results of this study indicate that training and development, each of which has a significant effect on Islamic employee performance. The training and development variable has a correlation of 81,6%, which means that training and development variable has a positive contribution of Islamic employee performance and the remaining 18,4% is obtained from other element not examined in this study.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"230 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122277631","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p172-185
Fatima Carmitha Nurfaizah
Wide competition causes the need for a marketing strategy that can make its business grow, one of which is the 4P marketing mix (product, price, place, and promotion) as a marketing tool, which will then have an influence on the sales volume owned by the company. The focus of this research is the implementation of the 4P marketing mix strategy at Kokumi Transmart Surabaya which is associated with conformity based on sharia principles. This type of research uses field research, in which to obtain data using interviews, observation, and documentation. This understanding uses a qualitative approach. The conclusions in this study indicate that the implementation of the marketing mix carried out by Kokumi Transmart Rungkut is in accordance with Islamic principles and principles, as evidenced by the condition of the product which does not contain intoxicating elements for consumers and also does not contain pork, for pricing Kokumi provides competitive prices and adjusts From the quality level given, promotional activities are also carried out well, there is no act of cheating or even trying to overthrow other competitors, and in organizing the venue, Kokumi has provided a comfortable and safe place for its consumers.
{"title":"IMPLEMENTASI STRATEGI ISLAMIC MARKETING MIX PADA KOKUMI TRANSMART RUNGKUT SURABAYA","authors":"Fatima Carmitha Nurfaizah","doi":"10.26740/jekobi.v4n1.p172-185","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p172-185","url":null,"abstract":"Wide competition causes the need for a marketing strategy that can make its business grow, one of which is the 4P marketing mix (product, price, place, and promotion) as a marketing tool, which will then have an influence on the sales volume owned by the company. The focus of this research is the implementation of the 4P marketing mix strategy at Kokumi Transmart Surabaya which is associated with conformity based on sharia principles. This type of research uses field research, in which to obtain data using interviews, observation, and documentation. This understanding uses a qualitative approach. The conclusions in this study indicate that the implementation of the marketing mix carried out by Kokumi Transmart Rungkut is in accordance with Islamic principles and principles, as evidenced by the condition of the product which does not contain intoxicating elements for consumers and also does not contain pork, for pricing Kokumi provides competitive prices and adjusts From the quality level given, promotional activities are also carried out well, there is no act of cheating or even trying to overthrow other competitors, and in organizing the venue, Kokumi has provided a comfortable and safe place for its consumers.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130382732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p207-218
Resti Kartika Maharti, Arasy Fahrullah
Abstract The purpose of this study was to determine how the application of Islamic Business Ethics and its impact on customer loyalty at the Aqiqah Nurul HayatSurabaya. This study uses a qualitative method. The purpose of using qualitative methods is to understand the phenomenon of what is experienced by research subjects, in the subject under study there are several types of data, namely internal and external, in internal subjects, namely employees in the Operational Division who are in charge of carrying out Operational Marketing activities at the Aqiqah Nurul HayatSurabaya, while the external data subject is the customers of the Aqiqah Nurul HayatFoundation Surabaya. Another external research subject is a customer who has subscribed to or purchased Aqiqah services at the Aqiqah Nurul HayatSurabaya to provide information on how to implement Islamic Business Ethics at the Aqiqah Nurul HayatSurabaya. Collecting data in this study using interview techniques to find out and get the desired data followed by documentation techniques and direct observation. The results of this study indicate that the application of Islamic Business Ethics has a significant impact on increasing customer loyalty of the Aqiqah Nurul Hayatsuch as customer satisfaction through honest employee performance and paying attention to the halalness of the products being sold.
{"title":"PENERAPAN ETIKA BISNIS SYARIAH DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PADA YAYASAN AQIQOH NURUL HAYAT SURABAYA","authors":"Resti Kartika Maharti, Arasy Fahrullah","doi":"10.26740/jekobi.v4n1.p207-218","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p207-218","url":null,"abstract":"Abstract The purpose of this study was to determine how the application of Islamic Business Ethics and its impact on customer loyalty at the Aqiqah Nurul HayatSurabaya. This study uses a qualitative method. The purpose of using qualitative methods is to understand the phenomenon of what is experienced by research subjects, in the subject under study there are several types of data, namely internal and external, in internal subjects, namely employees in the Operational Division who are in charge of carrying out Operational Marketing activities at the Aqiqah Nurul HayatSurabaya, while the external data subject is the customers of the Aqiqah Nurul HayatFoundation Surabaya. Another external research subject is a customer who has subscribed to or purchased Aqiqah services at the Aqiqah Nurul HayatSurabaya to provide information on how to implement Islamic Business Ethics at the Aqiqah Nurul HayatSurabaya. Collecting data in this study using interview techniques to find out and get the desired data followed by documentation techniques and direct observation. The results of this study indicate that the application of Islamic Business Ethics has a significant impact on increasing customer loyalty of the Aqiqah Nurul Hayatsuch as customer satisfaction through honest employee performance and paying attention to the halalness of the products being sold.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126240555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p24-32
Dea Putri Rahayu, M. Anwar
One of the economic problems in society is low income. Economic problems in society often show negative impacts on social life such as poverty, unemployment, so that it can have an impact on low education levels and low income. One of the ways to overcome the problem of poverty is by means of zakat and waqf which are the teachings that exist in Islam as contained in the letter Al-Baqarah: 43. The potential for zakat in Indonesia is quite large in the economy of the people. Based on BAZNAS research, the national zakat potential reaches IDR 217 trillion. This study aims to determine the distribution of productive zakat funds made by the Infaq Management Institute and its effect on mustahiq income. This study uses a quantitative approach. The results showed that the variable productive zakat funds had a positive and significant effect on the mustahiq income variable.
{"title":"Pengaruh Penyaluran Dana Zakat Produktif Terhadap Pendapatan Mustahiq Pada Lembaga Manajemen Infaq Perwakilan Jawa Timur Di Surabaya","authors":"Dea Putri Rahayu, M. Anwar","doi":"10.26740/jekobi.v4n1.p24-32","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p24-32","url":null,"abstract":"One of the economic problems in society is low income. Economic problems in society often show negative impacts on social life such as poverty, unemployment, so that it can have an impact on low education levels and low income. One of the ways to overcome the problem of poverty is by means of zakat and waqf which are the teachings that exist in Islam as contained in the letter Al-Baqarah: 43. The potential for zakat in Indonesia is quite large in the economy of the people. Based on BAZNAS research, the national zakat potential reaches IDR 217 trillion. This study aims to determine the distribution of productive zakat funds made by the Infaq Management Institute and its effect on mustahiq income. This study uses a quantitative approach. The results showed that the variable productive zakat funds had a positive and significant effect on the mustahiq income variable.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123360474","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-04-30DOI: 10.26740/jekobi.v4n1.p124-138
Mila Amrina, Arasy Fahrullah
The purpose of the research is for having a knowledge about the implementation of digital marketing strategy used to gain more collections of ZIS in Amil Zakat National Institution of IZI East Java, and also to knowing the Islamic economics perspective of those digital marketing strategy they used. This research uses descriptive qualitative methods with having an observation, interview and documentation. The result shows that IZI East Java is using digital marketing strategy through their social media such as Whatsapp, instagram, facebook ads, youtube, e-mail and zakatpedia platform with preparing the strategy of segmentation, targeting, positioning, differentiation, marketing mix, selling, brand, service and process in their marketing. But, the digital marketing by whatsapp selling brings the impact on ZIS collections improvement in IZI East Java. The digital marketing used by IZI East Java is already in the way how syariah marketing should be, and it runs well because of the modern technology, but it has some problem such as maintenance issues on zakatpedia platform.
本研究的目的是了解在东爪哇的Amil Zakat National Institution of IZI获得更多ZIS藏品的数字营销策略的实施情况，并了解他们使用的这些数字营销策略的伊斯兰经济学观点。本研究采用描述性定性方法，采用观察法、访谈法和文献法。结果表明，IZI East Java正在使用数字营销策略，通过他们的社交媒体，如Whatsapp, instagram, facebook广告，youtube，电子邮件和zakatpedia平台，准备细分，目标，定位，差异化，营销组合，销售，品牌，服务和流程在他们的营销策略。但是，通过whatsapp销售的数字营销对IZI东爪哇的ZIS收藏品改善带来了影响。IZI东爪哇使用的数字营销已经走在了伊斯兰营销的道路上，由于技术的现代化，它运行得很好，但它存在一些问题，比如zakatpedia平台的维护问题。
{"title":"Penerapan Strategi Digital Marketing dalam Meningkatkan Penghimpunan Dana ZIS (Zakat, Infaq, dan Shodaqoh) di Laznas IZI Jawa Timur","authors":"Mila Amrina, Arasy Fahrullah","doi":"10.26740/jekobi.v4n1.p124-138","DOIUrl":"https://doi.org/10.26740/jekobi.v4n1.p124-138","url":null,"abstract":"The purpose of the research is for having a knowledge about the implementation of digital marketing strategy used to gain more collections of ZIS in Amil Zakat National Institution of IZI East Java, and also to knowing the Islamic economics perspective of those digital marketing strategy they used. This research uses descriptive qualitative methods with having an observation, interview and documentation. The result shows that IZI East Java is using digital marketing strategy through their social media such as Whatsapp, instagram, facebook ads, youtube, e-mail and zakatpedia platform with preparing the strategy of segmentation, targeting, positioning, differentiation, marketing mix, selling, brand, service and process in their marketing. But, the digital marketing by whatsapp selling brings the impact on ZIS collections improvement in IZI East Java. The digital marketing used by IZI East Java is already in the way how syariah marketing should be, and it runs well because of the modern technology, but it has some problem such as maintenance issues on zakatpedia platform.","PeriodicalId":342994,"journal":{"name":"Jurnal Ekonomika dan Bisnis Islam","volume":"79 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124830526","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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