[Purpose/Significance]The research on the usefulness of online reviews helps to improve consumer welfare, scientific management platform and accurate marketing of goods. It can effectively enhance user participation, enhance user stickiness and promote purchase decision. It is the focus of academics and businesses. [Method/Process] This paper established a hierarchical regression model based on the online negative reviews of search and experience products sold by Taobao, and explored the usefulness of different factors on online negative reviews from two dimensions: Comment content and reviewer characteristics. And ranked the importance factors under the adjustment of commodity type. [Result/Conclusion] The influencing factors of online reviews were regulated by commodity types. For experiential products, additional images and detailed objective descriptions in online negative reviews could promote consumers to make purchases decision. While for the search-type products, comment timeliness, length of comments, and professionalism of reviewers have a greater impact on the usefulness of reviews.
{"title":"Study on the Influencing Factors of the Helpfulness of Online Review Based on Commodity Types","authors":"S. Ye, Yali Dong, Suyang Wang, Hu Wang","doi":"10.1145/3377817.3377842","DOIUrl":"https://doi.org/10.1145/3377817.3377842","url":null,"abstract":"[Purpose/Significance]The research on the usefulness of online reviews helps to improve consumer welfare, scientific management platform and accurate marketing of goods. It can effectively enhance user participation, enhance user stickiness and promote purchase decision. It is the focus of academics and businesses. [Method/Process] This paper established a hierarchical regression model based on the online negative reviews of search and experience products sold by Taobao, and explored the usefulness of different factors on online negative reviews from two dimensions: Comment content and reviewer characteristics. And ranked the importance factors under the adjustment of commodity type. [Result/Conclusion] The influencing factors of online reviews were regulated by commodity types. For experiential products, additional images and detailed objective descriptions in online negative reviews could promote consumers to make purchases decision. While for the search-type products, comment timeliness, length of comments, and professionalism of reviewers have a greater impact on the usefulness of reviews.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127114926","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Retouching like removing the unwanted blemish from photos is mostly performed in software such as Photoshop, Gimp, and CorelDraw. It is interesting to find that simple blemish such as face moles and pimples can be retouched using iterative singular value decomposition. The algorithm has been experimented on a few portraits and the effects are sightly to see.
{"title":"Simple Photo Blemish Retouching Using Iterative Singular Value Decomposition","authors":"K. Lem","doi":"10.1145/3377817.3377846","DOIUrl":"https://doi.org/10.1145/3377817.3377846","url":null,"abstract":"Retouching like removing the unwanted blemish from photos is mostly performed in software such as Photoshop, Gimp, and CorelDraw. It is interesting to find that simple blemish such as face moles and pimples can be retouched using iterative singular value decomposition. The algorithm has been experimented on a few portraits and the effects are sightly to see.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115331905","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study is conducted with the aim to study the factors that influencing Small and Medium enterprises' behaviour intention to adopt Accounting Information System (AIS) based Information Technology (IT). In this study, perceived ease of use, perceived usefulness and Task-technology Fit are the independent variables for the dependent variable of SMEs' behaviour intention to adopt AIS based IT. The objectives of this study is to identify whether there is a significant relationship between these three independent variables with the dependent variable. Questionnaires are distributed to 100 respondents who are people who in charge of accounts in SMEs to collect data in Kuala Lumpur area. Pearson's Correlation and Multiple Regression Analysis are used to analyze data collected. Three independent variables found to have significant relationship with dependent variable. Few journals are stated to support the result of this study. Nevertheless, further investigation and research on factors that may influence the SMEs' behaviour intention to adopt AIS based IT should be conducted other than perceived ease of use, perceived usefulness and Task-Technology Fit (TTF).
{"title":"Factors Influencing Small And Medium Enterprises' Behavior And Intention To Adopt Accounting Information System (AIS) Based Information Technology (IT)","authors":"Lee Zi Qi, Shakerin Ismail","doi":"10.1145/3377817.3377826","DOIUrl":"https://doi.org/10.1145/3377817.3377826","url":null,"abstract":"This study is conducted with the aim to study the factors that influencing Small and Medium enterprises' behaviour intention to adopt Accounting Information System (AIS) based Information Technology (IT). In this study, perceived ease of use, perceived usefulness and Task-technology Fit are the independent variables for the dependent variable of SMEs' behaviour intention to adopt AIS based IT. The objectives of this study is to identify whether there is a significant relationship between these three independent variables with the dependent variable. Questionnaires are distributed to 100 respondents who are people who in charge of accounts in SMEs to collect data in Kuala Lumpur area. Pearson's Correlation and Multiple Regression Analysis are used to analyze data collected. Three independent variables found to have significant relationship with dependent variable. Few journals are stated to support the result of this study. Nevertheless, further investigation and research on factors that may influence the SMEs' behaviour intention to adopt AIS based IT should be conducted other than perceived ease of use, perceived usefulness and Task-Technology Fit (TTF).","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"70 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115099805","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Management accounting is the one of the most important knowledge or practice in the accounting industry and in many companies, especially manufacturing companies. Through decades of civilization and evolution of management accounting, the roles and responsibilities of management accountant keep changing and have been deemed as important and challenging for many businesses in this modern era of globalization. The rising importance of management accountant role have prompted this research to happen as the objective of this research is to determine accounting students' perception on skills and attributes required to become management accountant, in which students' opinions are believed to be an empirical root for their own performances in the future. The study focused on the 4 independent factors - integrity; leadership skills; intellectual skills; and communication skill. These 4 independent variables are tested to determine its significance for the dependent variable - management accountant role. A total of 250 questionnaires were divided and evenly distributed to UCSI University and Taylor's University. However, only a total of 217 respondents of accounting students were recorded. The collected data and information were analysed using tables and analysing tools from SPSS system. The discussion of result analysis showed that integrity, leadership skills, intellectual skills and communication skills have positive relationship with the management account role. In the end of discussion on research findings, leadership skills have been deemed as not significantly required to become management accountant while intellectual skill is the most significant skill required to become management accountant, followed by integrity and communication skills. The results of this study are expected to bring contribution to the accounting industry, relevant companies, educational institutions, students and also future researchers.
{"title":"Accounting Students' Perception on Skills and Attributes Required Becoming Management Accountant","authors":"Sam Kim Hung, Por Siew Ching, Lim Ai Fen","doi":"10.1145/3377817.3377819","DOIUrl":"https://doi.org/10.1145/3377817.3377819","url":null,"abstract":"Management accounting is the one of the most important knowledge or practice in the accounting industry and in many companies, especially manufacturing companies. Through decades of civilization and evolution of management accounting, the roles and responsibilities of management accountant keep changing and have been deemed as important and challenging for many businesses in this modern era of globalization. The rising importance of management accountant role have prompted this research to happen as the objective of this research is to determine accounting students' perception on skills and attributes required to become management accountant, in which students' opinions are believed to be an empirical root for their own performances in the future. The study focused on the 4 independent factors - integrity; leadership skills; intellectual skills; and communication skill. These 4 independent variables are tested to determine its significance for the dependent variable - management accountant role. A total of 250 questionnaires were divided and evenly distributed to UCSI University and Taylor's University. However, only a total of 217 respondents of accounting students were recorded. The collected data and information were analysed using tables and analysing tools from SPSS system. The discussion of result analysis showed that integrity, leadership skills, intellectual skills and communication skills have positive relationship with the management account role. In the end of discussion on research findings, leadership skills have been deemed as not significantly required to become management accountant while intellectual skill is the most significant skill required to become management accountant, followed by integrity and communication skills. The results of this study are expected to bring contribution to the accounting industry, relevant companies, educational institutions, students and also future researchers.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122881660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Issues of the quality and the environment of audit programmes are crucial that to be comparable with the standards at the international level in order to keep on track to meet the industry needs. In this perspective, The development of the external audit profession has played the important role in the development of the economy. Thus this work is to determines the factors that could influence this decision from the perspective of undergraduate accounting students at UCSI University perception toward external auditing as a career choice. In this work, the relationship between Salary and benefit, Interest in subject and job opportunity on students perception toward external auditing as a career choice in UCSI university was evaluated. This study is an explanatory research that based on deductive approach with quantitative research. he unit of analysis this research were undergraduate Accounting/Accounting and Finance students at UCSI University Malaysia, Kuala Lumpur. About 260 web-based questionnaires were personally distributed to the respondents. Data was analyzed using SPSS version 23 in terms of pearson correlation and multiple regression analysis. This study found that only two factors, interest in the subject and job opportunity, were significantly correlated with the dependent variable, external auditing as a career choice.
审计方案的质量和环境问题至关重要，必须与国际一级的标准相媲美，以便继续满足行业的需要。从这个角度来看，外部审计行业的发展对经济的发展起到了重要的作用。因此，这项工作是从UCSI大学会计专业本科生对外部审计作为职业选择的看法的角度来确定可能影响这一决定的因素。在本研究中，我们评估了薪酬福利、专业兴趣和工作机会对UCSI大学学生外部审计职业选择认知的影响。本研究是一项基于演绎法与定量研究相结合的解释性研究。本研究的分析单位是吉隆坡UCSI马来西亚大学会计/会计和金融专业的本科生。大约260份基于网络的问卷被亲自分发给受访者。数据采用SPSS version 23进行pearson相关和多元回归分析。本研究发现，只有对课题的兴趣和工作机会两个因素与因变量外部审计作为职业选择显著相关。
{"title":"Factors That Influence the Undergraduate Accounting Students In UCSI University To Choose External Auditing As A Career Choice","authors":"Shao Xixu, Bingyue Liu, R. K. Nair","doi":"10.1145/3377817.3377828","DOIUrl":"https://doi.org/10.1145/3377817.3377828","url":null,"abstract":"Issues of the quality and the environment of audit programmes are crucial that to be comparable with the standards at the international level in order to keep on track to meet the industry needs. In this perspective, The development of the external audit profession has played the important role in the development of the economy. Thus this work is to determines the factors that could influence this decision from the perspective of undergraduate accounting students at UCSI University perception toward external auditing as a career choice. In this work, the relationship between Salary and benefit, Interest in subject and job opportunity on students perception toward external auditing as a career choice in UCSI university was evaluated. This study is an explanatory research that based on deductive approach with quantitative research. he unit of analysis this research were undergraduate Accounting/Accounting and Finance students at UCSI University Malaysia, Kuala Lumpur. About 260 web-based questionnaires were personally distributed to the respondents. Data was analyzed using SPSS version 23 in terms of pearson correlation and multiple regression analysis. This study found that only two factors, interest in the subject and job opportunity, were significantly correlated with the dependent variable, external auditing as a career choice.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"53 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123681408","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on social network theory and resource-based theory, this study constructs a research model of network orientation, resource integration ability and new venture performance, and studies the relationship between them. Through the analysis of 153 e- commerce enterprises data, it is found that: network orientation can have a positive impact on the ability of resource integration, showing a significant positive correlation; the ability of resource integration can have a positive impact on the performance of new ventures, showing a significant positive correlation; and the ability of resource integration has a mediating effect in the process of the impact of network orientation on the performance of new ventures. The research deepens the theory of the relationship between network orientation and resource integration capability, and provides practical significance for enterprises to build network relationship and improve enterprise performance.
{"title":"The Impact of Network Orientation of E-Commerce Enterprises on the Performance of Start-ups: Mediated by Resource Integration Ability","authors":"Xianfang Xue, Carlos Chi Lang, Han Guo","doi":"10.1145/3377817.3377818","DOIUrl":"https://doi.org/10.1145/3377817.3377818","url":null,"abstract":"Based on social network theory and resource-based theory, this study constructs a research model of network orientation, resource integration ability and new venture performance, and studies the relationship between them. Through the analysis of 153 e- commerce enterprises data, it is found that: network orientation can have a positive impact on the ability of resource integration, showing a significant positive correlation; the ability of resource integration can have a positive impact on the performance of new ventures, showing a significant positive correlation; and the ability of resource integration has a mediating effect in the process of the impact of network orientation on the performance of new ventures. The research deepens the theory of the relationship between network orientation and resource integration capability, and provides practical significance for enterprises to build network relationship and improve enterprise performance.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129304442","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The impact of additional comments on the consumers' decision-making of online shopping has become increasingly prominent. Based on the previous studies, this paper constructed a related conceptual model. Multiple regression analysis was conducted for different types of products. The results showed that for hedonic products, the quality, time interval of additional comments, additional comments with pictures and contradictory additional comments can positively influence consumers' perceived usefulness. For practical products, the number, time interval of additional comments, additional comments with pictures and contradictory additional comments can positively influence consumers' perceived usefulness. For hedonic and practical products, consumers' perceived usefulness can positively influence consumers' purchasing intention, which can positively influence consumers' purchase decisions. At the same time, targeted suggestions were proposed for sellers according to the different impact of additional comments on hedonic and practical products on consumers' purchase decisions.
{"title":"Study on the Impact of Additional Comments on Consumers' Purchase Decisions: Comparative Analysis Based on Hedonic and Practical Products","authors":"Suyang Wang, S. Ye, Yali Dong, Hu Wang","doi":"10.1145/3377817.3377835","DOIUrl":"https://doi.org/10.1145/3377817.3377835","url":null,"abstract":"The impact of additional comments on the consumers' decision-making of online shopping has become increasingly prominent. Based on the previous studies, this paper constructed a related conceptual model. Multiple regression analysis was conducted for different types of products. The results showed that for hedonic products, the quality, time interval of additional comments, additional comments with pictures and contradictory additional comments can positively influence consumers' perceived usefulness. For practical products, the number, time interval of additional comments, additional comments with pictures and contradictory additional comments can positively influence consumers' perceived usefulness. For hedonic and practical products, consumers' perceived usefulness can positively influence consumers' purchasing intention, which can positively influence consumers' purchase decisions. At the same time, targeted suggestions were proposed for sellers according to the different impact of additional comments on hedonic and practical products on consumers' purchase decisions.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129459282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Media provider obtains revenues from subscribers and advertisers. In reality, consumers are heterogeneous in their willingness to pay, therefore, the media provider can adopt the strategy of second-degree price discrimination by offering consumers with different bundles of price, the amount of adverting and quality level of the contents. In this paper, we study how the monopoly media provider offers options and allocates them efficiently by screening consumers with incomplete information on consumer's willingness to pay. The result shows that, this kind of role for media provider may lead to excessive price, inadequate amount of advertising and lower quality level.
{"title":"Advertising and the Screening Role of Monopoly Media Provider","authors":"Lei Bao","doi":"10.1145/3377817.3377832","DOIUrl":"https://doi.org/10.1145/3377817.3377832","url":null,"abstract":"Media provider obtains revenues from subscribers and advertisers. In reality, consumers are heterogeneous in their willingness to pay, therefore, the media provider can adopt the strategy of second-degree price discrimination by offering consumers with different bundles of price, the amount of adverting and quality level of the contents. In this paper, we study how the monopoly media provider offers options and allocates them efficiently by screening consumers with incomplete information on consumer's willingness to pay. The result shows that, this kind of role for media provider may lead to excessive price, inadequate amount of advertising and lower quality level.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"414 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126693157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main objective of the research is to determine the factors that affecting overconfidence of opportunistic investors in Malaysia. The authors examined the traits of overconfidence and opportunistic investors in a more specific way. The research is conducted by using SPSS (Statistical Package for Social Science) and it is completed by using primary data, data collections are distributed through questionnaire. The data was collected through different range of individual to enhance our result of studies. Mainly, the respondents who meet the criteria of overconfidence. Most of the age range 18-24, opportunistic investors in Malaysia are encountering in overconfidence because they reveal certain psychological biases when timing their investment decisions. Overconfidence that affected by over-optimism, hindsight bias, self-attribution and individual traits. As overconfidence will leads to higher trading volume that causes in reducing of returns, opportunistic investors should be educated on how to trade in the stock market. In brief, if investors had taught a correct way of investment and perfect knowledge on how to analyse information, trading in stock market in a frequent way can lead to higher gain on investment. This study concludes the factors of affecting the overconfidence of opportunistic investor and how they believe in they can beat the market and earns an abnormal return.
研究的主要目的是确定影响马来西亚机会主义投资者过度自信的因素。作者以一种更具体的方式研究了过度自信和机会主义投资者的特征。本研究采用SPSS (Statistical Package for Social Science)软件进行，使用原始数据完成，收集到的数据通过问卷调查的方式进行分发。数据是通过不同范围的个体收集的，以增强我们的研究结果。主要是符合过度自信标准的受访者。马来西亚大多数年龄在18-24岁之间的机会主义投资者都过于自信，因为他们在选择投资时机时表现出某种心理偏见。受过度乐观、后见之明偏见、自我归因和个人特质影响的过度自信。由于过度自信会导致交易量增加，从而导致收益降低，因此应该教育机会主义投资者如何在股市交易。简而言之，如果投资者掌握了正确的投资方法和完善的信息分析知识，那么频繁的股票交易可以带来更高的投资收益。本研究总结了影响机会主义投资者过度自信的因素，以及他们如何相信自己可以战胜市场并获得异常回报。
{"title":"Factors Affecting Overconfidence Of Opportunistic Investors In Malaysia","authors":"Chong Pei Yi, Li Pin, Larry Goh Boon Gee","doi":"10.1145/3377817.3377823","DOIUrl":"https://doi.org/10.1145/3377817.3377823","url":null,"abstract":"The main objective of the research is to determine the factors that affecting overconfidence of opportunistic investors in Malaysia. The authors examined the traits of overconfidence and opportunistic investors in a more specific way. The research is conducted by using SPSS (Statistical Package for Social Science) and it is completed by using primary data, data collections are distributed through questionnaire. The data was collected through different range of individual to enhance our result of studies. Mainly, the respondents who meet the criteria of overconfidence. Most of the age range 18-24, opportunistic investors in Malaysia are encountering in overconfidence because they reveal certain psychological biases when timing their investment decisions. Overconfidence that affected by over-optimism, hindsight bias, self-attribution and individual traits. As overconfidence will leads to higher trading volume that causes in reducing of returns, opportunistic investors should be educated on how to trade in the stock market. In brief, if investors had taught a correct way of investment and perfect knowledge on how to analyse information, trading in stock market in a frequent way can lead to higher gain on investment. This study concludes the factors of affecting the overconfidence of opportunistic investor and how they believe in they can beat the market and earns an abnormal return.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124418279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the era of information overload, both information consumers and information producers have encountered great challenges: for information consumers, it is very difficult to find information of interest from a large amount of information. The recommendation system is an important tool to resolve this contradiction. Despite the popularity of Collaborative Filtering (CF), CF-based methods are haunted by the cold-start and data sparseness problems. This paper took commodity recommendation as to the research object and proposed a recommendation algorithm that combines Spectral-CF and FP-Growth. Firstly, Firstly, the association rule algorithm FP-Growth is mine the association rules of the target user and the target item directly, and recommend the collection of items with higher similarity for the user. Secondly, using a spectral collaborative filtering algorithm Perform convolution operations in the spectral domain. Finally, providing the final result by combining the Spectral-CF and FP-Growth recommendation. The experimental results on the MovieLens dataset show that the proposed method can better solve the problem of data sparseness and cold-start problems, improvement the accuracy of recommendation.
{"title":"Integrating Spectral-CF and FP-Growth for Recommendation","authors":"H. Zhang, Yu Liu, Keyin Cao","doi":"10.1145/3377817.3377845","DOIUrl":"https://doi.org/10.1145/3377817.3377845","url":null,"abstract":"In the era of information overload, both information consumers and information producers have encountered great challenges: for information consumers, it is very difficult to find information of interest from a large amount of information. The recommendation system is an important tool to resolve this contradiction. Despite the popularity of Collaborative Filtering (CF), CF-based methods are haunted by the cold-start and data sparseness problems. This paper took commodity recommendation as to the research object and proposed a recommendation algorithm that combines Spectral-CF and FP-Growth. Firstly, Firstly, the association rule algorithm FP-Growth is mine the association rules of the target user and the target item directly, and recommend the collection of items with higher similarity for the user. Secondly, using a spectral collaborative filtering algorithm Perform convolution operations in the spectral domain. Finally, providing the final result by combining the Spectral-CF and FP-Growth recommendation. The experimental results on the MovieLens dataset show that the proposed method can better solve the problem of data sparseness and cold-start problems, improvement the accuracy of recommendation.","PeriodicalId":343999,"journal":{"name":"Proceedings of the 2019 2nd International Conference on E-Business, Information Management and Computer Science","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-08-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127754514","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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