Pub Date : 2020-12-16DOI: 10.35692/07183992.13.2.2
F. Massara
A study was conducted that implemented a computer-based research vehicle to capture microscopic aspects of shopping and to permit a moment-by-moment analysis of consumer-environment interactions. Participants shopped in a virtual grocery store with a fixed budget. Analysis of shopping behaviour revealed a significant relationship between the time spent in the store, the shopping path taken, and the number of unplanned purchases made. Temporal analysis indicated that unplanned purchases were very unlikely during the first 25% of the time spent in the store, but became very likely during the last 25% of in-store time. This relationship is characterized as a “work-fun model of shopping behaviour”. Decision time was shown to increase steadily throughout the shopping trip; affective product features had a greater impact on difficult choices during the latter part of the shopping trip. The results fit with expectations derived from self-control theories and suggest an extension of the traditional exposure theory of in-store decision making.
{"title":"A Work-Fun Model of Shopping Behaviour: Explaining When Consumers Buy on Impulse","authors":"F. Massara","doi":"10.35692/07183992.13.2.2","DOIUrl":"https://doi.org/10.35692/07183992.13.2.2","url":null,"abstract":" \u0000 A study was conducted that implemented a computer-based research vehicle to capture microscopic aspects of shopping and to permit a moment-by-moment analysis of consumer-environment interactions. Participants shopped in a virtual grocery store with a fixed budget. Analysis of shopping behaviour revealed a significant relationship between the time spent in the store, the shopping path taken, and the number of unplanned purchases made. Temporal analysis indicated that unplanned purchases were very unlikely during the first 25% of the time spent in the store, but became very likely during the last 25% of in-store time. This relationship is characterized as a “work-fun model of shopping behaviour”. Decision time was shown to increase steadily throughout the shopping trip; affective product features had a greater impact on difficult choices during the latter part of the shopping trip. The results fit with expectations derived from self-control theories and suggest an extension of the traditional exposure theory of in-store decision making. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"11 4 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75230109","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-16DOI: 10.35692/07183992.13.2.8
Tyrha M. Lindsey-Warren
The biblical story of David and Goliath depicts how an ordinary man was confronted with a tremendous challenge and had to respond in an immediate and effective manner in order to be victorious. This same sentiment embodied in the story of David and Goliath holds true in the context of business innovation and reimagination among small firms, especially right now during the Coronavirus Global Pandemic. This conceptual paper discusses how large firms, or Goliaths, have proven track records and tremendous amounts of muscle and resources to support innovation, R&D, and even unexpected emergencies. Yet, small firms, or Davids, often suffer from the liability of newness, sudden change in the business environment, and do not have the same resources to consistently finance on-going innovation or even operations. Nevertheless, we present a case that small firms, like David, can be victorious by being empowered as well as by leveraging their own creativity, resourcefulness, ingenuity, strategic innovation, and reimagination of their businesses during the current Global Pandemic.
{"title":"“More Davids than Goliaths?” A Case for the Power of Small Firms To Be Stronger Innovators Compared to Larger Firms During a Global Pandemic","authors":"Tyrha M. Lindsey-Warren","doi":"10.35692/07183992.13.2.8","DOIUrl":"https://doi.org/10.35692/07183992.13.2.8","url":null,"abstract":"The biblical story of David and Goliath depicts how an ordinary man was confronted with a tremendous challenge and had to respond in an immediate and effective manner in order to be victorious. This same sentiment embodied in the story of David and Goliath holds true in the context of business innovation and reimagination among small firms, especially right now during the Coronavirus Global Pandemic. This conceptual paper discusses how large firms, or Goliaths, have proven track records and tremendous amounts of muscle and resources to support innovation, R&D, and even unexpected emergencies. Yet, small firms, or Davids, often suffer from the liability of newness, sudden change in the business environment, and do not have the same resources to consistently finance on-going innovation or even operations. Nevertheless, we present a case that small firms, like David, can be victorious by being empowered as well as by leveraging their own creativity, resourcefulness, ingenuity, strategic innovation, and reimagination of their businesses during the current Global Pandemic. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90949516","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-16DOI: 10.35692/07183992.13.2.9
Sabrina Bresciani, Martin J. Eppler
The emerging interest in social entrepreneurship is challenged in practice by the complexity of balancing economic and social aspects, and by the difficulties of getting the public to understand the very concept of social enterprising. How can we support social entrepreneurs in developing and growing their organizations? The cognitive advantages of thinking and working visually are well established in the literature, but not yet applied to guide the entire social enterprising process. Mapping and communicating ideas visually can provide several benefits, not only in the ideation phase, but also for managing, optimizing, and growing a social enterprise. We present a framework with visual formats that can be utilized by social entrepreneurs in each specific phase of the social enterprise development: (1) idea generation, (2) social enterprise model refinement, (3) idea promotion and resources acquisition, (4) planning, (5) sales and instructions, (6) scaling impact, and (7) measuring and monitoring. At a theoretical level, the framework aims to structure and summarize the benefits of visual representations of knowledge for the field of social entrepreneurship. This visual approach has practical applications for social entrepreneurs who can utilize it as an overarching tool, for an informed selection and use of visualizations to support the development of their social ventures.
{"title":"A Visual Approach for Developing Social Enterprises","authors":"Sabrina Bresciani, Martin J. Eppler","doi":"10.35692/07183992.13.2.9","DOIUrl":"https://doi.org/10.35692/07183992.13.2.9","url":null,"abstract":"The emerging interest in social entrepreneurship is challenged in practice by the complexity of balancing economic and social aspects, and by the difficulties of getting the public to understand the very concept of social enterprising. How can we support social entrepreneurs in developing and growing their organizations? The cognitive advantages of thinking and working visually are well established in the literature, but not yet applied to guide the entire social enterprising process. Mapping and communicating ideas visually can provide several benefits, not only in the ideation phase, but also for managing, optimizing, and growing a social enterprise. We present a framework with visual formats that can be utilized by social entrepreneurs in each specific phase of the social enterprise development: (1) idea generation, (2) social enterprise model refinement, (3) idea promotion and resources acquisition, (4) planning, (5) sales and instructions, (6) scaling impact, and (7) measuring and monitoring. At a theoretical level, the framework aims to structure and summarize the benefits of visual representations of knowledge for the field of social entrepreneurship. This visual approach has practical applications for social entrepreneurs who can utilize it as an overarching tool, for an informed selection and use of visualizations to support the development of their social ventures. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"49 1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76369859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-16DOI: 10.35692/07183992.13.2.4
Victoria L. Crittenden, Miranda Beggin, W. Crittenden, K. Dohm
The need for economic reform is at the heart of the criticism for many frontier economies. Fostering entrepreneurship and identifying business opportunities generate paths for job creation and economic growth. Given the underlying tensions that led to the Arab Spring, our study focuses on the one country that is considered to be a post-Arab Spring success story and explores the Small-Medium Enterprise (SME) business environment in Tunisia. Perceived changes in the SME environment in Tunisia were examined qualitatively via in-depth personal interviews with 21 Tunisian economic experts. Analysis of the interview data followed the thematic analysis approach. Our findings indicate that social reforms and the development of financing alternatives should be paramount for the growth of SMEs and the economic success of frontier markets. Additionally, educational reform and communication to foster entrepreneurial behaviour and effective managerial practices are required to ensure that current and future generations are prepared to engage successfully in the formal economy. Although our research focused on a single frontier market economy, we believe these findings are generalizable to many emerging economies. The findings should hold considerable policy implications due to the nature of the reforms suggested. There are popular and business press articles about the post-Arab Spring and stories about Tunisia’s Jasmine Revolution; however, increased scholarly focus on entrepreneurial efforts post-Arab Spring in Tunisia will further solidify the intersection of economic gain and human development.
{"title":"Fostering Economic Growth in Frontier Markets: Perceptions in The Tunisian Post-Arab Spring","authors":"Victoria L. Crittenden, Miranda Beggin, W. Crittenden, K. Dohm","doi":"10.35692/07183992.13.2.4","DOIUrl":"https://doi.org/10.35692/07183992.13.2.4","url":null,"abstract":" \u0000 The need for economic reform is at the heart of the criticism for many frontier economies. Fostering entrepreneurship and identifying business opportunities generate paths for job creation and economic growth. Given the underlying tensions that led to the Arab Spring, our study focuses on the one country that is considered to be a post-Arab Spring success story and explores the Small-Medium Enterprise (SME) business environment in Tunisia. Perceived changes in the SME environment in Tunisia were examined qualitatively via in-depth personal interviews with 21 Tunisian economic experts. Analysis of the interview data followed the thematic analysis approach. Our findings indicate that social reforms and the development of financing alternatives should be paramount for the growth of SMEs and the economic success of frontier markets. Additionally, educational reform and communication to foster entrepreneurial behaviour and effective managerial practices are required to ensure that current and future generations are prepared to engage successfully in the formal economy. Although our research focused on a single frontier market economy, we believe these findings are generalizable to many emerging economies. The findings should hold considerable policy implications due to the nature of the reforms suggested. There are popular and business press articles about the post-Arab Spring and stories about Tunisia’s Jasmine Revolution; however, increased scholarly focus on entrepreneurial efforts post-Arab Spring in Tunisia will further solidify the intersection of economic gain and human development. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90512857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-16DOI: 10.35692/07183992.13.2.3
Sven Dahms
The purpose of this research is to investigate the role of networks and competency dimensions in determining the corporate social responsibility (CSR) strategy of foreign-owned subsidiaries. Survey data has been collected from subsidiary managing directors and analysed using structured equation modelling and fuzzy set qualitative comparative analysis techniques. We show that networks and competencies can have competing as well as complementary effects on the global and local CSR strategies. For instance, inter-organisational network strength and competencies in high primary value chain activities seem to drive global as well as local CSR activities. However, the case is more complex for intra-organisational network relationships and subsidiaries with competencies in supporting value chain activities. The originality of this paper lies in the detailed investigation of how network relationships and competencies affect global and local CSR strategy development. We also provide novelty in applying a combination of symmetric (SEM-PLS) and non-symmetric (fsQCA) analytical techniques.
{"title":"Global and Local CSR Strategies in Foreign-Owned Subsidiaries: The Role of Networks and Competencies","authors":"Sven Dahms","doi":"10.35692/07183992.13.2.3","DOIUrl":"https://doi.org/10.35692/07183992.13.2.3","url":null,"abstract":" \u0000 The purpose of this research is to investigate the role of networks and competency dimensions in determining the corporate social responsibility (CSR) strategy of foreign-owned subsidiaries. Survey data has been collected from subsidiary managing directors and analysed using structured equation modelling and fuzzy set qualitative comparative analysis techniques. We show that networks and competencies can have competing as well as complementary effects on the global and local CSR strategies. For instance, inter-organisational network strength and competencies in high primary value chain activities seem to drive global as well as local CSR activities. However, the case is more complex for intra-organisational network relationships and subsidiaries with competencies in supporting value chain activities. The originality of this paper lies in the detailed investigation of how network relationships and competencies affect global and local CSR strategy development. We also provide novelty in applying a combination of symmetric (SEM-PLS) and non-symmetric (fsQCA) analytical techniques. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"40 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86269713","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-16DOI: 10.35692/07183992.13.2.6
Chantal Mahlke, Sarah Lahmeyer, Ellen Roemer
This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth. The authors use a qualitative approach to select and adapt a measurement scale of the brand love construct for Germany. They use a quantitative study to evaluate the relationships between brand love, satisfaction, brand loyalty and positive word-of-mouth for the case of smartphone brands. Brand love measurement needs to be adapted to the German context. Brand love has a higher impact than satisfaction on brand loyalty and positive word-of-mouth for smartphones. Brand love partly mediates the relationship between satisfaction and brand loyalty as well as positive word-of-mouth. The brand love construct has been tested in a specific cultural context, in this case, Germany. Scale development efforts have to be dedicated to the verification and/or adaptation of the construct to other cultural environments like Latin America. Practitioners should include the measurement of brand love in addition to satisfaction in order to predict brand loyalty. The adaptation of the brand love construct to a specific cultural context has been ignored in previous literature. The comparison of the direct effects of brand love and satisfaction as well as the indirect effects of brand love have been neglected so far.
{"title":"What Is Love? Exploring the Meaning of Brand Love and its Role in Determining Brand Loyalty","authors":"Chantal Mahlke, Sarah Lahmeyer, Ellen Roemer","doi":"10.35692/07183992.13.2.6","DOIUrl":"https://doi.org/10.35692/07183992.13.2.6","url":null,"abstract":"This paper measures brand love of smartphones in a specific cultural context. It assesses and compares the effects of brand love and satisfaction on brand loyalty and positive word-of-mouth. The authors use a qualitative approach to select and adapt a measurement scale of the brand love construct for Germany. They use a quantitative study to evaluate the relationships between brand love, satisfaction, brand loyalty and positive word-of-mouth for the case of smartphone brands. Brand love measurement needs to be adapted to the German context. Brand love has a higher impact than satisfaction on brand loyalty and positive word-of-mouth for smartphones. Brand love partly mediates the relationship between satisfaction and brand loyalty as well as positive word-of-mouth. The brand love construct has been tested in a specific cultural context, in this case, Germany. Scale development efforts have to be dedicated to the verification and/or adaptation of the construct to other cultural environments like Latin America. Practitioners should include the measurement of brand love in addition to satisfaction in order to predict brand loyalty. The adaptation of the brand love construct to a specific cultural context has been ignored in previous literature. The comparison of the direct effects of brand love and satisfaction as well as the indirect effects of brand love have been neglected so far. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80320654","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-05DOI: 10.35692/07183992.13.2.7
Diane A. Isabelle, N. Sarto
The COVID-19 pandemic has affected the world in drastic ways, disrupting the normal operation of the world's economic activity. Every aspect of life as we know it has changed. The business and entrepreneurship landscapes have been deeply altered. As innovation intermediaries support entrepreneurship, accelerators have become progressively prominent in the entrepreneurial ecosystem of several countries. Their development is on an upward trajectory. However, literature is scant on this newer acceleration phenomenon, particularly in some regions. Furthermore, literature on the effects of the pandemic on accelerators is non-existent. In recent years, the acceleration model has grown rapidly in South America. In this rapid response paper, we build from current literature, trends and expected post-COVID-19 scenarios to investigate how accelerators in South America will need to evolve to support start-ups in a post-COVID-19 world. We developed a conceptual model, the Post-COVID-19 World Accelerator Model, to guide business accelerator managers, researchers, policymakers and entrepreneurs. We conclude by offering future research areas urgently needed to further our understanding of emerging trends affecting accelerators and start-ups in what will be a very different business landscape post-COVID-19.
{"title":"How Can Accelerators in South America Evolve to Support Start-Ups in a Post-COVID-19 World?","authors":"Diane A. Isabelle, N. Sarto","doi":"10.35692/07183992.13.2.7","DOIUrl":"https://doi.org/10.35692/07183992.13.2.7","url":null,"abstract":"The COVID-19 pandemic has affected the world in drastic ways, disrupting the normal operation of the world's economic activity. Every aspect of life as we know it has changed. The business and entrepreneurship landscapes have been deeply altered. As innovation intermediaries support entrepreneurship, accelerators have become progressively prominent in the entrepreneurial ecosystem of several countries. Their development is on an upward trajectory. However, literature is scant on this newer acceleration phenomenon, particularly in some regions. Furthermore, literature on the effects of the pandemic on accelerators is non-existent. In recent years, the acceleration model has grown rapidly in South America. In this rapid response paper, we build from current literature, trends and expected post-COVID-19 scenarios to investigate how accelerators in South America will need to evolve to support start-ups in a post-COVID-19 world. We developed a conceptual model, the Post-COVID-19 World Accelerator Model, to guide business accelerator managers, researchers, policymakers and entrepreneurs. We conclude by offering future research areas urgently needed to further our understanding of emerging trends affecting accelerators and start-ups in what will be a very different business landscape post-COVID-19. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"131 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76377795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-05DOI: 10.35692/07183992.13.2.10
F. Sánchez, J. Torres
Este caso relata la crisis financiera de AD Retail, un holding que operaba en el sector del retail chileno. El holding AD Retail ha mostrado un deterioro en sus indicadores financieros desde finales del 2015, pero la situación se agudizó entre el 2017 y el 2018. Las consecuencias del estallido social que se detonó en octubre del 2019 en Chile intensificaron los problemas financieros de la compañía. El estallido social afectó los márgenes de la empresa y generó menores niveles de recaudación, lo que se tradujo en una liquidez insuficiente para cumplir con sus obligaciones de pago. Esto llevó al Directorio, el 24 de diciembre del 2019, a tomar la decisión de someterse de forma voluntaria a la ley de quiebras e iniciar una reestructuración de sus pasivos y activos, lo que permitiera la viabilidad de la compañía. Tras esta decisión, Pablo Turner, presidente del Directorio de AD Retail, percibía que acogerse a la ley de quiebras cambiaría el plan estratégico 2020-2022 que había sido aprobado en septiembre del 2019 y cuyo objetivo era volver a tener utilidades en el 2020. En particular, Turner se preguntaba, ¿por qué Dijon no había generado el valor corporativo esperado tras su adquisición en el 2013?, ¿por qué el holding no pudo hacer frente a los efectos causados por el estallido social?, ¿era el plan estratégico 2020-2022 acorde a la situación que estaba atravesando la compañía?, ¿qué alternativas tenía AD Retail para salir de la crisis financiera? Aunque su mayor preocupación era si el estallido social se extendería durante el 2020 y sus posibles consecuencias para la economía chilena, lo que llevó a preguntarse a Turner: ¿es la hora del cierre definitivo de AD Retail?.
{"title":"Estallido social octubre-19: ¿Es el golpe que causará el knockout a la compañía Ad Retail?","authors":"F. Sánchez, J. Torres","doi":"10.35692/07183992.13.2.10","DOIUrl":"https://doi.org/10.35692/07183992.13.2.10","url":null,"abstract":"Este caso relata la crisis financiera de AD Retail, un holding que operaba en el sector del retail chileno. El holding AD Retail ha mostrado un deterioro en sus indicadores financieros desde finales del 2015, pero la situación se agudizó entre el 2017 y el 2018. Las consecuencias del estallido social que se detonó en octubre del 2019 en Chile intensificaron los problemas financieros de la compañía. El estallido social afectó los márgenes de la empresa y generó menores niveles de recaudación, lo que se tradujo en una liquidez insuficiente para cumplir con sus obligaciones de pago. Esto llevó al Directorio, el 24 de diciembre del 2019, a tomar la decisión de someterse de forma voluntaria a la ley de quiebras e iniciar una reestructuración de sus pasivos y activos, lo que permitiera la viabilidad de la compañía. Tras esta decisión, Pablo Turner, presidente del Directorio de AD Retail, percibía que acogerse a la ley de quiebras cambiaría el plan estratégico 2020-2022 que había sido aprobado en septiembre del 2019 y cuyo objetivo era volver a tener utilidades en el 2020. En particular, Turner se preguntaba, ¿por qué Dijon no había generado el valor corporativo esperado tras su adquisición en el 2013?, ¿por qué el holding no pudo hacer frente a los efectos causados por el estallido social?, ¿era el plan estratégico 2020-2022 acorde a la situación que estaba atravesando la compañía?, ¿qué alternativas tenía AD Retail para salir de la crisis financiera? Aunque su mayor preocupación era si el estallido social se extendería durante el 2020 y sus posibles consecuencias para la economía chilena, lo que llevó a preguntarse a Turner: ¿es la hora del cierre definitivo de AD Retail?. ","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"275 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-11-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74398271","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-15DOI: 10.35692/07183992.12.2.6
The purpose of this study is to analyze the effect of some antecedent factors on the satisfaction of foreign tourists visiting Chile. The main finding is to have verified that the perceived hedonic benefit positively affects, on the one hand, the functional benefit perceived by the tourist and on the other, the satisfaction status of the foreign tourist in Chile. The hedonic benefit is a multidimensional factor composed of visual landscapes, routine escape activities and recreation for the visitor. This study has practical implications for all Stakeholders associated with tourism in Chile. This can help to implement plans and programs that strengthen the tourist activities of visitors. The original value of this study is to have given a multidimensional definition to the hedonic experience of foreign tourists.
{"title":"Satisfaccion del Turista Extranjero en Chile. Rol del Valor de los Beneficios Percibidos","authors":"","doi":"10.35692/07183992.12.2.6","DOIUrl":"https://doi.org/10.35692/07183992.12.2.6","url":null,"abstract":"The purpose of this study is to analyze the effect of some antecedent factors on the satisfaction of foreign tourists visiting Chile. The main finding is to have verified that the perceived hedonic benefit positively affects, on the one hand, the functional benefit perceived by the tourist and on the other, the satisfaction status of the foreign tourist in Chile. The hedonic benefit is a multidimensional factor composed of visual landscapes, routine escape activities and recreation for the visitor. This study has practical implications for all Stakeholders associated with tourism in Chile. This can help to implement plans and programs that strengthen the tourist activities of visitors. The original value of this study is to have given a multidimensional definition to the hedonic experience of foreign tourists.","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"9 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84112697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-12-15DOI: 10.35692/07183992.12.2.4
The purpose of this study is to understand how users' perceptions of a system change as they adopt it, we con- ducted a qualitative-longitudinal study of the case of three small restaurant owners who implemented ERP-type soft- ware in their businesses. Method: The methodology used was based on the use of mental maps as tools for visual/ numerical analysis. The data to create the maps were provided from the transcriptions of the owner's interviews. Find- ings show that at first, individuals focus mainly on the benefits of the new system, but as they adopt it, dissatisfac- tion with the technology arises. Although in postimplementation, the positive evaluation of the system outweighs the dissatisfactions, interestingly, the latter outweighs the former in the intermediate stages of implementation. This is a novel result because there are no studies that describe this phenomenon. At the methodological level, the use of mind maps for analysis is novel in the MIS literature and could continue to be used in other qualitative-longitudinal studies.
{"title":"Estudio Longitudinal del Proceso de Adopción de un Sistema Tipo-Erp Usando Mapas Mentales","authors":"","doi":"10.35692/07183992.12.2.4","DOIUrl":"https://doi.org/10.35692/07183992.12.2.4","url":null,"abstract":"The purpose of this study is to understand how users' perceptions of a system change as they adopt it, we con- ducted a qualitative-longitudinal study of the case of three small restaurant owners who implemented ERP-type soft- ware in their businesses. Method: The methodology used was based on the use of mental maps as tools for visual/ numerical analysis. The data to create the maps were provided from the transcriptions of the owner's interviews. Find- ings show that at first, individuals focus mainly on the benefits of the new system, but as they adopt it, dissatisfac- tion with the technology arises. Although in postimplementation, the positive evaluation of the system outweighs the dissatisfactions, interestingly, the latter outweighs the former in the intermediate stages of implementation. This is a novel result because there are no studies that describe this phenomenon. At the methodological level, the use of mind maps for analysis is novel in the MIS literature and could continue to be used in other qualitative-longitudinal studies.","PeriodicalId":34468,"journal":{"name":"Multidisciplinary Business Review","volume":"16 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83788417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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