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Design de serviços: um estudo sobre inovação em características e competências de processos para cocriação de valor 服务设计:共同创造价值过程的特征和能力创新研究
Pub Date : 2020-12-18 DOI: 10.35522/eed.v28i3.1015
A. D. Silva, F. Secomandi, André Ribeiro de Oliveira
O setor de serviços vem apresentando impactos econômicos significativos nos últimos anos. O contexto é favorável para o crescimento da área de design de serviços, a fim de melhorar a tomada de decisões do provedor de um serviço pelo ponto de vista de seus clientes. Esta pesquisa apresenta um estudo aplicado em uma academia de musculação sobre fluxogramas de processos e inovação em serviços orientado à melhoria das suas atividades. Explorando uma lacuna sobre recursos no diagrama Process Chain Network (PCN), esta pesquisa conclui que a combinação do diagrama PCN de Sampson (2015) com o quadro conceitual de características de serviços de Gallouj Weinstein (1997) simplifica a complexidade cognitiva do processo pela visualização de toda cadeia de serviço e alinha as expectativas dos provedores e usuários, pela análise dos recursos tangíveis, intangíveis e conhecimentos tácitos necessários para estrutura e representação visual de um serviço.
近年来,服务业对经济产生了重大影响。这种背景有利于服务设计领域的发展,以便从客户的角度改进服务提供商的决策。本研究介绍了一项应用于健美学院的研究,该研究涉及流程图和服务创新,旨在改善他们的活动。通过探索过程链网络(PCN)图中的资源缺口,本研究得出结论,Sampson(2015)的PCN图与Gallouj-Weinstein(1997)的服务特征概念框架相结合,通过可视化整个服务链简化了过程的认知复杂性,并使提供方和用户的期望保持一致。有形、无形资源和隐性知识的分析,这些都是服务结构和视觉表现所必需的。
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引用次数: 0
De árvore invasora à matéria-prima – pesquisa sobre o potencial de uso da leucena para o design de produtos 从入侵树到原材料-研究白血病在产品设计中的潜在用途
Pub Date : 2020-08-21 DOI: 10.35522/eed.v28i2.992
C. Bartholomeu, C. M. Sousa, S. Brazolin
Este artigo apresenta os resultados de uma pesquisa que estudou as potencialidades de aproveitamento da madeira proveniente da poda e supressão de árvores urbanas. Nela procurou-se entender como o campo do design pode contribuir com o desenvolvimento da gestão sustentável em ambientes urbanos, apontando oportunidades promissoras observadas a partir do estudo de caso de indivíduos arbóreos da espécie invasora Leucaena leucocephala existentes no Campus Universitário Armando Sales de Oliveira. A pesquisa abrangeu: análise do sistema de poda e descarte de resíduos de árvores no local, necessidades e infraestrutura existentes junto aos cursos de design e arquitetura; estudo sobre sistemas de aproveitamento de madeira urbana e sobre as características da espécie objeto da investigação; testes, ensaios físicos e mecânicos; e experimentos aplicando as principais operações da marcenaria tradicional nos  galhos coletados. Verificou-se que o material poderia ser utilizado em atividades acadêmicas, reduzindo seu descarte e suprindo parte da demanda local existente.
本文介绍了一项研究的结果,该研究研究了从修剪和抑制城市树木中提取木材的潜力。它试图了解设计领域如何有助于城市环境可持续管理的发展,指出从Armando Sales de Oliveira大学校园现有入侵物种Leucaena leucocephala个体的案例研究中观察到的有前景的机会。研究内容包括:现场树木修剪和废弃物处理系统分析、设计和建筑课程的需求和现有基础设施;城市木材利用系统和研究对象物种特征的研究;测试、物理和机械测试;并在收集的树枝上应用传统木工的主要操作进行实验。研究发现,该材料可用于学术活动,减少其处理,满足部分当地现有需求。
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引用次数: 0
Iluminação e segurança pública: uma investigação sobre a relação entre design e criminalidade urbana pela perspectiva feminina 照明与公共安全:女性视角下的设计与城市犯罪关系研究
Pub Date : 2019-12-29 DOI: 10.35522/eed.v27i3.777
V. Cardoso, Sílvia de Alencar Rennó
Este estudo investiga a contribuição do espaço urbano e da iluminação pública na construção da percepção de segurança das mulheres em pontos de ônibus de uma cidade brasileira. Apresentam-se três etapas de investigação e seus respectivos resultados: (1) aplicação de questionários online para verificar as percepções dos indivíduos sobre os pontos de ônibus de cidades brasileiras; (2) seleção e análise de quatro pontos da região central de Belo Horizonte, Minas Gerais; (3) realização de formulários in loco nos pontos investigados, entrevistando mulheres usuárias do transporte público. Os resultados da investigação buscam discutir formas de viabilizar um planejamento urbano que contribua para o acesso igualitário às cidades. 
本研究调查了巴西城市空间和公共照明在构建女性公交车站安全感中的作用。调查分为三个阶段及其各自的结果:(1)应用在线问卷来验证个人对巴西城市公交车站的看法;(2) 米纳斯吉拉斯州贝洛奥里藏特中部地区四个点的选择和分析;(3) 在调查点现场填写表格,采访公共交通的女性用户。研究结果旨在讨论如何实现有助于平等进入城市的城市规划。
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引用次数: 3
Inside here: daydreaming space and the digital monument 这里的内部:白日梦空间和数字纪念碑
Pub Date : 2019-06-30 DOI: 10.35522/EED.V27I2.726
Karen Bosy
This paper starts by considering the theories of Henri Lefebvre and Rosalind Krauss to outline an understanding of monumentality, drawing on the theories of the well-respected geographer and theorist Doreen Massey, which support the importance of understanding the relationality of site.  Following on from this, the role of the monument, and the monument’s connection to  imagination and daydreaming, in art practice is explored.  Strategies including Modernist reductionism and unmonumental/anti-monumental art practice are exemplified by artists’ works explicitly concerned with the ‘monument’ and the ‘monumental’, and the questions these works raise are discussed with respect to my own documentarist art practice as represented by artworks included in the Intentions exhibition in 2017: the zine what is public space? , 2017, the moving image artwork, vault , 2017, and collaborative sound artwork Script , 2017. Key-words : daydreaming, imagination, art practice, monument, relational space
本文从Henri Lefebvre和Rosalind Krauss的理论入手,借鉴著名地理学家和理论家Doreen Massey的理论,概述了对遗迹性的理解,这些理论支持理解遗址相关性的重要性。在此基础上,探讨了纪念碑在艺术实践中的作用,以及纪念碑与想象和白日梦的联系。包括现代主义还原论和非纪念性/反纪念性艺术实践在内的策略在艺术家明确关注“纪念碑”和“纪念碑”的作品中得到了体现,这些作品提出的问题是关于我自己的文献主义艺术实践的,以2017年意向展中的艺术品为代表:《什么是公共空间》杂志,2017,运动图像艺术作品,vault,2017,以及合作声音艺术作品Script,2017。关键词:白日梦、想象、艺术实践、纪念碑、关系空间
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引用次数: 0
Editorial: A conversation 社论:对话
Pub Date : 2019-06-30 DOI: 10.35522/EED.V27I2.724
T. Triggs, C. Portugal
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引用次数: 1
A participatory design research method using Chinese character experiments: using a range of participants to test the potential readability of new characters 一种采用汉字实验的参与式设计研究方法:使用一定范围的参与者来测试新汉字的潜在可读性
Pub Date : 2019-06-30 DOI: 10.35522/EED.V27I2.728
Wenbo Ai
The author of this paper is an Mphil student studying at the Royal College of Art, School of Communication. His research topic concerns low literacy and literacy design and has two aims: firstly, to determine whether design language as a cognitively functional system can cross cultural and linguistic barriers to facilitate illiterate cognition. Secondly, to ask whether data achieved and any co-designed research findings can usefully reflect on and contribute to design literacy? The paper describes three experiments conducted at the School of Communication Research Work in Process Show, in December 2017. These experiments are intended as catalysts: to see what the challenges of the researcher’s research project on levels of literacy and design might be, to explore participant strategies across barriers of culture and literacy, to format appropriate materials and methods which could contribute to his research journey. Keywords: Participatory methodology, Chinese Typeface design
本文作者是一名就读于英国皇家艺术学院传播学院的硕士研究生。他的研究课题是低识字率与识字设计,有两个目的:第一,确定设计语言作为一种认知功能系统是否可以跨越文化和语言障碍,促进文盲的认知。其次,询问获得的数据和任何共同设计的研究成果是否可以有效地反映和促进设计素养?本文描述了2017年12月在传播研究工作学院过程展上进行的三个实验。这些实验的目的是作为催化剂:看看研究人员在读写能力和设计水平方面的研究项目可能面临的挑战,探索跨越文化和读写能力障碍的参与者策略,形成适当的材料和方法,这可能有助于他的研究之旅。关键词:参与式方法;汉字字体设计
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引用次数: 0
The Monga Show: prototyping Amerindian Perspectivism through the girl-to-gorilla trick 蒙加秀:通过女孩到大猩猩的把戏塑造美洲印第安人透视主义的原型
Pub Date : 2019-06-30 DOI: 10.35522/EED.V27I2.737
Tai Cossich
The Monga Show is the tropical version of the girl-to-gorilla trick, a sideshow act in which a beautiful lady mutates into an agitated gorilla, through an illusion technique called Pepper’s Ghost. This paper is a personal account of the process of building a mini Pepper’s Ghost illusion device, a prototype that emulates the Monga Show. Building this device led me to speculate on the possibility of it functioning as a model that prefigures Amerindian Perspectivism (Viveiros de Castro, 2004). The paper includes diagrams showing how the device works, and a brief discussion of the differences between the Pepper’s Ghost scene and the Monga Show act. Keywords: Prototypes; Practice-led research; Pepper’s Ghost; Amerindian Perspectivism.
“蒙加秀”是热带版本的“女孩变大猩猩”把戏,这是一种附带表演,其中一位美丽的女士通过一种名为“胡椒之鬼”的幻觉技术变异成一只激动的大猩猩。这篇论文是一个个人的过程,建立一个迷你的胡椒鬼幻觉装置,一个原型,模仿蒙加秀。建立这个装置让我推测它作为一个模型的可能性,预示着美洲印第安人的视角主义(Viveiros de Castro, 2004)。这篇论文包括展示设备如何工作的图表,以及对《Pepper’s Ghost》场景和《Monga Show》行为之间差异的简要讨论。关键词:原型;使研究;胡椒的鬼魂;美洲印第安人视角主义。
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引用次数: 0
On Making and Reflecting: Anni Albers Theory and Practice-led Research 论创作与反思:Anni Albers理论与实践引领的研究
Pub Date : 2019-06-30 DOI: 10.35522/EED.V27I2.727
Larissa Nowicki
The theoretical writing by textile designer and artist, Anni Albers, in her self-authored books On Designing (1961) and On Weaving (1965) provide artists and designers with insights and methods for stimulating resourceful and creative ingenuity. This article examines Albers’ modernist theories as they are enacted upon through material and process in a quest to apply Anni Albers’ theories as a methodology for practice-led research. While teaching at Black Mountain College from 1933–1949, Albers encouraged her students to begin their creative process by “starting at zero” (Fesci, 1968) therefore this research begins in the same way. Anxieties that arise from making without knowing what something is or what that something may become must be put aside. Trust in the process becomes paramount as creative explorations start from a place of intuitive making which leads the practitioner to more structured and purposeful research leading to new ideas and foresight into future projects. Keywords: Anni Albers, practice-led research, materials, process, methodology
纺织设计师兼艺术家Anni Albers在其合著的《论设计》(1961)和《论编织》(1965)中的理论写作为艺术家和设计师提供了激发足智多谋和创造性创造力的见解和方法。本文考察了阿尔伯斯的现代主义理论,这些理论是通过材料和过程建立起来的,以期将安尼·阿尔伯斯的理论作为实践主导研究的方法论。1933年至1949年在黑山学院任教期间,阿尔伯斯鼓励她的学生从“零开始”(Fesci,1968)开始他们的创作过程,因此这项研究也以同样的方式开始。在不知道某件事是什么或可能变成什么的情况下制造而产生的焦虑必须放在一边。随着创造性探索从一个直观的地方开始,使从业者进行更有结构和目的性的研究,从而产生新的想法和对未来项目的展望,对这个过程的信任变得至关重要。关键词:Anni Albers,实践导向研究,材料,工艺,方法
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引用次数: 0
Design in the complex context of media 媒体复杂背景下的设计
Pub Date : 2019-06-30 DOI: 10.35522/EED.V27I2.731
C. Portugal
This paper presents a reflection and discusses about the role of design in the complex context of media. Such environment encompasses information and communication technologies and the cultural communities where they have origin and develop. It also encompasses protocols, practices, products and institutions and power involved in creating and disseminating this media. Such reflections and discussions are important and necessary in order to understand the social responsibility of designers as producers and creators of systems, information and communication, as well as of aesthetic standards that will, certainly, have influence in the culture and structure of the society. Design, as producer of contemporaneous languages – among them the hypermedia and the transmedia – has an active and determinant role in the society where it acts, as one of the main builders of culture. To make flourish, unequivocally, the perception and awareness about this role of design is one of the main objectives of this research project. A Workshop will be presented, aimed at investigating the interrelationship between Design, Communication and Technology. It was performed during the event entitled Intentions: Conversations, Experiences and Knowledge  held in the School of Communication – RCA  Participants had opportunities of understanding how much transformations of the visual represent an instigating and challenging social interaction. Keywords: Design, communication, technology, interdisciplinary, workshop
本文对设计在复杂媒体环境中的作用进行了反思和讨论。这种环境包括信息和通信技术及其起源和发展的文化社区。它还包括协议、实践、产品和机构以及参与创建和传播这种媒体的权力。为了理解设计师作为系统、信息和通信以及美学标准的生产者和创造者的社会责任,这种反思和讨论是重要和必要的,这些标准肯定会对社会文化和结构产生影响。设计,作为同时代语言的生产者,其中包括超媒体和跨媒体,作为文化的主要建设者之一,在其所处的社会中发挥着积极和决定性的作用。明确地说,对设计的这种作用的感知和意识是本研究项目的主要目标之一。将举办一个讲习班,旨在调查设计、传播和技术之间的相互关系。它是在传播学院举行的题为“意图:对话、经验和知识”的活动中进行的——RCA参与者有机会了解视觉的转变在多大程度上代表了一种煽动性和挑战性的社会互动。关键词:设计、传播、技术、跨学科、研讨会
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引用次数: 0
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Estudos em Design
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