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CURRENT TRENDS IN MANAGEMENT, THEIR INFLUENCE AND EMPLOYEES’ RESISTANCE TO CHANGE 当前的管理趋势,他们的影响和员工对变革的抵制
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1052
Z. Kapsdorferová, Petronela Švikruhová, Veronika Zábojníková, Matej Čereš, Karol Fronc
The current market development is very dynamic and it is necessary to adapt to it. Based on several studies, new trends applied in business management were identified. The most significant influence on management trends was the coronavirus pandemic, which in the first months of 2020 had several unexpected socio-economic global effects, forcing governments around the world to take urgent measures. The most common restrictions were strong social distancing and changing the daily routine of millions of office workers around the world. Lockdowns imposed in most countries have led to a sudden shift of corporate activities from offices to employees’ homes, with office buildings either legally inaccessible or businesses choosing to do so in line with official guidelines and prioritizing employee well-being. Reactivating the economy is a key challenge for policymakers. The article points out the impact of crises on current trends and directions in company management, evaluates work from home, and points out its advantages and disadvantages in the Slovak Republic and selected companies. The main research method was questionary research. The aim of the questionnaire survey was to find out the state of home office use in the Slovak Republic, and employee satisfaction with this type of work. Opening the market in developing countries for companies and multinational companies and the form of homework office, made possible by the internationalization and decentralization of businesses, are characterized by different ways of working. The work is a product of various historical, political, and social elements, and as a subject of study, it is in various fields of knowledge that are subject to the interference of changes in all its areas. Therefore, workers and organizations must adapt to new ways of performing tasks.
当前的市场发展是非常动态的,有必要适应它。在几项研究的基础上,确定了企业管理应用的新趋势。对管理趋势影响最大的是冠状病毒大流行,在2020年的头几个月,冠状病毒大流行产生了一些意想不到的全球社会经济影响,迫使世界各国政府采取紧急措施。最常见的限制是严格的社交距离,以及改变全球数百万上班族的日常生活。大多数国家实施的封锁导致企业活动突然从办公室转移到员工家中,办公楼要么在法律上无法进入,要么企业根据官方指导方针选择这样做,并优先考虑员工的福祉。重振经济是政策制定者面临的一项关键挑战。文章指出危机对公司管理的当前趋势和方向的影响,评估在家工作,并指出其在斯洛伐克共和国和选定公司的优缺点。主要的研究方法是问卷调查。问卷调查的目的是找出家庭办公室在斯洛伐克共和国使用的状态,以及员工对这种类型的工作的满意度。在发展中国家为公司和跨国公司开放市场和家庭作业办公室的形式,由于企业的国际化和分散化而成为可能,其工作方式各不相同。这项工作是各种历史、政治和社会因素的产物,作为一门研究学科,它涉及各种知识领域,受到所有领域变化的干扰。因此,员工和组织必须适应执行任务的新方式。
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引用次数: 0
A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS 营销活动有效性评价指标综述
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1037
Ilona Skačkauskienė, Julija Nekrošienė, M. Szarucki
Marketing effectiveness evaluation is crucial for creating a marketing strategy that delivers a competitive advantage; however, it is a challenging process for organisations. A comprehensive literature review on various metrics used to evaluate the effectiveness of marketing activities is presented in this study. The research discusses the importance of evaluating marketing effectiveness in the current business environment. Different metrics used to evaluate marketing activities’ effectiveness, such as return on marketing investment, customer satisfaction, market share analysis and other significant metrics are explored. By applying the alignment of each metric to specific marketing activities, the classification of the compelling marketing metrics is presented. The discussion on the selection of relevant evaluation techniques is based on relation to business goals and objectives, shaping its marketing strategies and impact on budget al.ocation. Theoretical investigations in the research field propose that emphasising the significance of regularly evaluating the success of marketing efforts, employing appropriate effectiveness evaluation metrics, helps to make informed decisions and enhance future marketing activities.
营销有效性评估对于制定能够带来竞争优势的营销策略至关重要;然而,这对组织来说是一个具有挑战性的过程。在本研究中,对各种用于评估营销活动有效性的指标进行了全面的文献综述。本研究讨论了在当前商业环境中评估营销有效性的重要性。不同的指标用于评估营销活动的有效性,如营销投资回报,客户满意度,市场份额分析和其他重要指标进行了探讨。通过将每个指标的校准应用于特定的营销活动,提出了引人注目的营销指标的分类。关于选择相关评估技术的讨论是基于与企业目标和目的的关系,塑造其营销策略和对预算的影响。研究领域的理论研究表明,强调定期评估营销工作成功的重要性,采用适当的有效性评估指标,有助于做出明智的决策,并加强未来的营销活动。
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引用次数: 0
ROLE OF NEW TECHNOLOGIES IN LOGISTICS PROCESSES AND EXPANSION OF LOGISTICS ACTIVITY WITH VIRTUAL COMPONENTS 新技术在物流过程中的作用和虚拟组件物流活动的扩展
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1109
S. Demirova
In improving the organizational structure of industrial activities from an information-logistics point of view, the role of the logistics system is extremely important. Therefore, certain requirements must be met when building effective logistics information systems of a higher class. The purpose of the report is to clarify precisely the role of new technologies in logistics processes and the expansion of logistics activity with the help of virtual components to improve the organizational structure of industrial logistics systems with virtual components.
从信息物流的角度改进工业活动的组织结构,物流系统的作用是极其重要的。因此,构建高效、高水平的物流信息系统必须满足一定的要求。该报告的目的是准确地阐明新技术在物流过程中的作用,并借助虚拟组件扩展物流活动,以改进具有虚拟组件的工业物流系统的组织结构。
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引用次数: 0
THE CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE OF THE ROMANIAN BANKING SYSTEM DURING THE COVID-19 PANDEMIC COVID-19大流行期间罗马尼亚银行系统的企业社会责任披露
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1084
Georgiana-Loredana Schipor (Frecea), Cristina Duhnea
The present paper explores the CSR informational asymmetry of the Romanian banking sector during the COVID-19 pandemic, using multiple case studies. The research results outline that the CSR activity was not properly exploited by the banks during the pandemic, strengthening the increasing visibility of the economic performance as part of the corporate social responsibility approach. The research methodology was organised in a three-step process: a content analysis, computation of a CSR scorecard based on Global Reporting Initiative guidelines and testing the effect of the CSR disclosure on the banks’ resilience during pandemic. The regression analysis positively relates the CSR score to the banks’ performance, suggesting that 29.8% variation in total net assets is explained by the independent variable CSR_score. The main findings of the paper are significant in the banks’ transition to digital banking, assisting decision makers from banks in implementing appropriate CSR disclosure mechanisms.
本文通过多个案例研究,探讨了2019冠状病毒病大流行期间罗马尼亚银行业的社会责任信息不对称。研究结果表明,在大流行期间,银行没有适当地利用企业社会责任活动,这加强了作为企业社会责任方法一部分的经济绩效日益增加的可见性。研究方法分为三步:内容分析、根据全球报告倡议组织(Global Reporting Initiative)的指导方针计算企业社会责任记分卡,以及测试企业社会责任披露对大流行期间银行抵御能力的影响。回归分析表明,企业社会责任得分与银行绩效呈正相关,表明总净资产的29.8%的变化可以由自变量CSR_score解释。本文的主要发现对银行向数字银行转型具有重要意义,有助于银行决策者实施适当的企业社会责任披露机制。
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引用次数: 0
STRENGTHENING ROLE AND RESILIENCE OF BUSINESS MEMBERSHIP ORGANIZATIONS (BMO) THROUGH MEMBERSHIP BENEFITS AND DELIVERED SERVICES 通过会员福利和交付的服务,加强商业会员组织(bmo)的作用和弹性
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.960
Sigitas Brazinskas, Vida Pipirienė, Metasebia Timothiwos
Business Membership Organizations (BMOs) are important and recognized facilitators of a competitive economic environment and its development. However, they are under continuous demand to adjust their role in the business ecosystem and determine their strategic development directions. BMOs performance, their existing connections, advantages and benefits are challenged by changing business cooperation patterns, digital transformation, generation change and other emerging factors. The paper analyses how BMOs can sustain in delivering business value to their members and stakeholders (individual firms or other BMOs, government, public institutions) through existing and new service ranges, evaluate their business model and continue to be resilient organizations. It demonstrates with a benchmarking analysis across different BMOs how these organizations are important actors with significant benefit for sustainable and competitive business and its environment development. The findings add that reviewed and adjusted BMOs service ranges are among key success factors for BMOs to continue gaining an important role and remain resilient organizations in changing business ecosystems. The paper provides an insight of demand- and supply driven service approaches to meet business and public sector as well as BMOs to be development policy drivers and help determination of business development directions.
商业会员组织(BMOs)是竞争经济环境及其发展的重要和公认的促进者。然而,他们需要不断调整自己在商业生态系统中的角色,确定自己的战略发展方向。业务合作模式的变化、数字化转型、代际变化等新兴因素对bmo的绩效、现有联系、优势和效益构成挑战。本文分析了bmo如何通过现有和新的服务范围持续向其成员和利益相关者(个体公司或其他bmo、政府、公共机构)提供商业价值,评估其商业模式并继续成为有弹性的组织。它通过对不同bmo的基准分析,展示了这些组织是如何为可持续和有竞争力的业务及其环境发展带来重大利益的重要参与者。调查结果还表明,审查和调整bmo的服务范围是bmo在不断变化的商业生态系统中继续发挥重要作用并保持弹性的关键成功因素之一。本文提供了需求和供给驱动的服务方法,以满足商业和公共部门以及bmo的发展政策驱动因素,并帮助确定业务发展方向。
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引用次数: 0
LEADERSHIP SKILLS DEVELOPED WITHIN EU-FUNDED PROJECTS 在欧盟资助的项目中培养领导技能
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1026
Ana-Maria Bocăneală, Elvira Alexandra Gherasim
The main purpose of this paper is to analyse the leadership skills that were developed by the UE funds. We will address the importance of developing leadership skills through EU funds. EU funds are an important tool for the development of the business environment in Romania. The main objective of the research is to identify the main leadership skills developed through programs implemented with EU funds. Research methodology: exploratory analysis of case studies, case studies taken from organizations that have accessed EU funds for the development of leadership skills. The outcome of this research is to produce a map of the main leadership skills developed and to draw up examples of good practice in the field.
本文的主要目的是分析由UE基金开发的领导技能。我们将强调通过欧盟基金培养领导技能的重要性。欧盟资金是罗马尼亚发展商业环境的重要工具。该研究的主要目的是确定通过欧盟基金实施的项目开发的主要领导技能。研究方法:对案例研究进行探索性分析,案例研究来自于获得欧盟资助以发展领导技能的组织。这项研究的结果是绘制出一幅主要领导技能发展的地图,并在该领域提出良好做法的例子。
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引用次数: 0
EMPLOYEE SILENCE AND EMPLOYEE VOICE AS DISTINCT CONSTRUCTS: A SYSTEMATIC LITERATURE REVIEW 员工沉默和员工发声作为不同的构念:系统的文献回顾
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1040
Hava Yasin, L. Jesevičiūtė-Ufartienė
A debate among researchers that employee voice and employee silence are distinct constructs is going on for two decades. Furthermore, since 2021 studies are challenging, claimed, and demonstrated through empirical research that voice and silence are independent constructs. In addition, the idea of strategic silence was also presented in the year 2022, supporting this narrative. Hence the main aim of the current study is to provide a holistic picture of all those studies published in the last two decades (2003–2023) claiming voice and silence as unique concepts. For this purpose, the systematic literature review has been developed to know broadly used methodologies, theories, and concepts used in these studies. Furthermore, research gaps have been highlighted where future research is needed. Data were collected through two research databases, Scopus and Web of Science. This paper has expanded the literature in organizing the factual and theoretical knowledge through a systematic literature review for the first time. Thus, it will provide a roadmap for future researchers, human resource practitioners, and managers to understand the concept of voice and silence being unitary constructs and will open future avenues to work on in this sphere.
研究人员之间关于员工发声和员工沉默是截然不同的概念的争论已经持续了二十年。此外,自2021年以来,研究具有挑战性,声称并通过实证研究证明了声音和沉默是独立的结构。此外,2022年还提出了战略沉默的想法,以支持这一叙述。因此,本研究的主要目的是提供过去二十年(2003-2023)发表的所有声称声音和沉默是独特概念的研究的整体图景。为此目的,系统的文献综述已经发展到了解这些研究中广泛使用的方法、理论和概念。此外,还强调了需要进一步研究的研究空白。数据通过两个研究数据库Scopus和Web of Science收集。本文首次通过系统的文献综述,在整理事实和理论知识方面拓展了文献。因此,它将为未来的研究人员、人力资源从业者和管理者提供一个路线图,以理解声音和沉默是统一结构的概念,并将开辟未来在这一领域开展工作的途径。
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引用次数: 0
APPLYING SUSTAINABLE LEADERSHIP FOR ORGANIZATIONAL CHANGES TOWARD SUSTAINABILITY 应用可持续领导的组织变革向可持续发展
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.979
Gita Kondrotaitė, A. Burinskienė
The ability to lead and effectively manage change is one of the most critical factors in leadership. In today’s changes in the economy and social well-being, various leadership styles are being used, which are applied in the context of the processes of today’s globalization. Leadership has become a highly significant concept in the twenty-first-century context. The scientific literature presents and analyses various leadership styles but does not sufficiently provide practical tools to identify the possibilities of human potential and ensure sustainable management. To improve the microclimate and interpersonal trust of the institution, the most crucial role is played by leadership style, change management, creativity, and giving feedback. The article formulates tasks: to reveal the transformation of attitudes toward leadership by comparing the factors of different leadership styles that influence the team’s focus on achieving the sustainable goals set by the organization. The results of the paper show sustainability could be reached in the organization if the organization’s managers apply sustainable leadership practices.
领导和有效管理变革的能力是领导力中最关键的因素之一。在今天的经济和社会福利的变化,各种领导风格正在使用,这是在今天的全球化进程的背景下应用。在21世纪,领导力已经成为一个非常重要的概念。科学文献提出并分析了各种领导风格,但没有提供足够的实用工具来识别人类潜力的可能性并确保可持续的管理。要改善机构的小气候和人际信任,领导风格、变革管理、创造力和反馈发挥了最关键的作用。本文制定了任务:通过比较不同领导风格影响团队对实现组织设定的可持续目标的关注的因素,揭示对领导态度的转变。本文的结果表明,如果组织的管理者应用可持续的领导实践,可持续发展可以在组织中达到。
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引用次数: 0
THE INFLUENCE OF IOT DATA INPUT ON B2B MARKETING EFFECTIVENESS UNDER THE PRISM OF INTERNAL TEAMS’ CONTRIBUTION TOWARDS LOYALTY AND SATISFACTION 从内部团队对忠诚度和满意度的贡献来看,物联网数据输入对b2b营销有效性的影响
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.978
Dmitrii Nikolaev
Nowadays the data-driven approach has become a leading initiative in the context of digital transformations based on the widespread adoption of Internet of Things (IoT). The aim of the research is to estimate the impact of the IoT-related data inputs on the marketing effectiveness within the business-to-business (B2B) environment under the prism of internally involved teams on the way to customer loyalty and satisfaction. The research outcomes highlight the opportunity for maximisation of marketing effectiveness by improving the quality of the acquired lead proceeding towards customer retention. The sample data represents responses from 541 customers of the leading digital platform in Europe within the last two years. The study employs confirmatory factor analysis (CFA) and exploratory factor analysis (EFA). A Structural Equation Modelling (SEM) model connects the constructs to the outcome variable.
如今,基于物联网(IoT)的广泛采用,数据驱动方法已成为数字化转型背景下的领先举措。本研究的目的是在内部参与团队的棱镜下,评估物联网相关数据输入对企业对企业(B2B)环境中营销有效性的影响,从而提高客户忠诚度和满意度。研究结果强调了通过提高获得的潜在客户的质量来实现营销效果最大化的机会。样本数据代表了过去两年内欧洲领先数字平台的541名客户的反馈。本研究采用验证性因子分析(CFA)和探索性因子分析(EFA)。结构方程建模(SEM)模型将构造与结果变量联系起来。
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引用次数: 0
THE RELATIONSHIP BETWEEN SYMPTOMS OF BURNOUT OF THE EDUCATORS OF HIGHER EDUCATION INSTITUTIONS AND THEIR EXPERIENCE 高校教育工作者职业倦怠症状与经验的关系
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1067
Jūlija Mironova, B. Sloka
Research on new perspectives on management and resilience of different organisations including higher education has indicated that burn-out emerged as extremely important concept. Aim of this study is to investigate role of management in preventing burnout of the educators based on survey data received of the teaching staff of higher education institutions and to find if there is a relationship between symptoms of burnout and experience of the educators. Research results indicated relationship between symptoms of burnout of the educators of higher education institutions in relation to their professional experience and most important role is on management of the respective institution.
对包括高等教育在内的不同组织的管理和弹性的新观点的研究表明,倦怠已成为一个极其重要的概念。本研究旨在通过对高等院校教师的调查数据,探讨管理在预防教育工作者职业倦怠中的作用,并探讨职业倦怠的症状与教育工作者的经历之间是否存在关系。研究结果表明,高校教育工作者的职业倦怠症状与其职业经验有关,对学校的管理起着重要作用。
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引用次数: 0
期刊
International Scientific Conference „Business and Management“
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