首页 > 最新文献

International Scientific Conference „Business and Management“最新文献

英文 中文
THE BIRTH OF RESILIENCE ENTERPRISE: A DYNAMIC APPROACH TO ABSORPTIVE AND ADAPTIVE RESILIENCE CAPABILITIES 弹性企业的诞生:吸收与适应弹性能力的动态研究
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1025
Rafa³ Drewniak
The dynamics and complexity of the environment make the ability to build adaptation processes by anticipating negative consequences a priority firm’s capability. Among the solutions indicating the attempts of enterprises to resist threats is the search for the designations of building and strengthening resilience, which would enable strategic revitalization of contemporary enterprises. Based on the methodology of a systematic literature review, areas of empirical exemplification were identified that emerge a cognitive gap in the field of building and strengthening enterprise resilience. The article presents a conceptual framework for a dynamic model of resilience that takes into account the impact of absorptive and adaptive resilience capacities over time. The agenda of the planned research project is also presented.
环境的动态性和复杂性使得通过预测负面后果来建立适应过程的能力成为企业的优先能力。在表明企业试图抵御威胁的解决方案中,有一项是寻求建立和加强弹性的名称,这将使当代企业能够实现战略振兴。基于系统文献综述的方法,确定了在建立和加强企业弹性领域出现认知差距的经验例证领域。本文提出了一个弹性动态模型的概念框架,该模型考虑了吸收和适应弹性能力随时间的影响。并提出了计划研究项目的议程。
{"title":"THE BIRTH OF RESILIENCE ENTERPRISE: A DYNAMIC APPROACH TO ABSORPTIVE AND ADAPTIVE RESILIENCE CAPABILITIES","authors":"Rafa³ Drewniak","doi":"10.3846/bm.2023.1025","DOIUrl":"https://doi.org/10.3846/bm.2023.1025","url":null,"abstract":"The dynamics and complexity of the environment make the ability to build adaptation processes by anticipating negative consequences a priority firm’s capability. Among the solutions indicating the attempts of enterprises to resist threats is the search for the designations of building and strengthening resilience, which would enable strategic revitalization of contemporary enterprises. Based on the methodology of a systematic literature review, areas of empirical exemplification were identified that emerge a cognitive gap in the field of building and strengthening enterprise resilience. The article presents a conceptual framework for a dynamic model of resilience that takes into account the impact of absorptive and adaptive resilience capacities over time. The agenda of the planned research project is also presented.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126160567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
HOW TO DEVELOP AN EFFECTIVE PRODUCT TRAINING? DESIGN FOR SIX SIGMA APPLICATION CASE 如何开展有效的产品培训?设计六西格玛应用案例
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1036
M. Nakielski, G. Ginda
Design for Six Sigma – DFSS – approach through the years has proven to be effective in development of products and processes. Method has originated in industry being successful in automotive, aviation, machine construction and other sectors. However, the paper describes usage of design for Six Sigma methods and tools in a unique field – to develop successful and effective product training. IDDOV approach, applied with this regard, helps, among others, to understand and classify customer requirements, select proper design, verify the results from pilot testing and recommend process owner optimized service. Presented material provides evidence that Design for Six Sigma is an effective tool also in the case of training development. Moreover, the universality of DFSS methodology makes it relevant for any application area with this regard. Described approach, proving universal usage of DFSS methods and tools, is relevant for any development team in the field of training design.
六西格玛设计- DFSS -方法多年来已被证明在产品和过程的开发中是有效的。方法起源于工业,在汽车、航空、机械制造和其他领域取得了成功。然而,本文描述了六西格玛设计方法和工具在一个独特领域的使用-开发成功和有效的产品培训。IDDOV方法在这方面的应用,有助于理解和分类客户需求,选择合适的设计,验证中试测试的结果,并推荐流程所有者优化的服务。提出的材料提供了证据,六西格玛设计是一个有效的工具,也在培训发展的情况下。此外,DFSS方法的普遍性使其适用于这方面的任何应用领域。所描述的方法证明了DFSS方法和工具的普遍使用,适用于培训设计领域的任何开发团队。
{"title":"HOW TO DEVELOP AN EFFECTIVE PRODUCT TRAINING? DESIGN FOR SIX SIGMA APPLICATION CASE","authors":"M. Nakielski, G. Ginda","doi":"10.3846/bm.2023.1036","DOIUrl":"https://doi.org/10.3846/bm.2023.1036","url":null,"abstract":"Design for Six Sigma – DFSS – approach through the years has proven to be effective in development of products and processes. Method has originated in industry being successful in automotive, aviation, machine construction and other sectors. However, the paper describes usage of design for Six Sigma methods and tools in a unique field – to develop successful and effective product training. IDDOV approach, applied with this regard, helps, among others, to understand and classify customer requirements, select proper design, verify the results from pilot testing and recommend process owner optimized service. Presented material provides evidence that Design for Six Sigma is an effective tool also in the case of training development. Moreover, the universality of DFSS methodology makes it relevant for any application area with this regard. Described approach, proving universal usage of DFSS methods and tools, is relevant for any development team in the field of training design.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130332886","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
OPPORTUNITIES TO IMPROVE COMPETITIVENESS FOR LOGISTICS SERVICE PROVIDERS IN THE BALTIC REGION 提高波罗的海地区物流服务供应商竞争力的机会
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1022
Normunds Kozlovskis, Z. Drinke, R. Zvirgzdiņa
Purpose. The purpose of this paper is to highlight opportunities for logistic service providers Baltic states accordingly to the recent situation in the region. Transit cargo-flows east-west direction rapidly decreases giving potential to develop logistic industry competitiveness. The purpose of the article should give concise information about the content of the core idea of the paper, and present scientific problem and objectives. Research methodology – scientific literature and public data review. Empirical synthesis of conclusions, suggestions. Findings. The Baltic states have historically been used as locations for transit operations in Northern Europe, serving cargo in the east-west direction. As the geopolitical situation deteriorates rapidly, the volume of cargo for transit operations also decreases. In this situation, regionally, logistics service operators has to provide optimal conditions for ensuring transit cargo flows. Research limitations. In order to be able to look at transit flow as closely as possible, the authors focused on the dynamics of cargo turnover in the largest ports of the Baltic states, assuming that the amount of local consumption in them is an insignificant part. Practical implications. Research data and conclusions further will be used as part of PhD thesis: “Business logistics process model for increasing competitiveness”.Novelty/value of research. Transit logistics creates significant value in the GDP of Baltic states, hence all events to improve competitiveness of industry are supportive.
目的。本文的目的是根据该地区最近的情况,突出波罗的海国家物流服务提供商的机会。东西向的过境货流迅速减少,为发展物流业竞争力提供了潜力。文章的目的应该给出关于论文核心思想内容的简明信息,并提出科学问题和目标。研究方法。科学文献和公共数据回顾。实证综合结论、建议。发现。波罗的海国家历史上一直被用作北欧的过境运输地点,为东西方向的货物提供服务。由于地缘政治局势迅速恶化,过境业务的货运量也减少了。在这种情况下,区域物流服务运营商必须提供最优条件,以确保过境货物流。研究的局限性。为了尽可能密切地观察过境流量,作者将重点放在波罗的海国家最大港口的货物周转动态上,假设当地消费量是微不足道的一部分。实际意义。研究数据和结论将进一步用作博士论文的一部分:“提高竞争力的商业物流过程模型”。研究的新颖性/价值。过境物流在波罗的海国家的GDP中创造了巨大的价值,因此所有提高工业竞争力的事件都是支持性的。
{"title":"OPPORTUNITIES TO IMPROVE COMPETITIVENESS FOR LOGISTICS SERVICE PROVIDERS IN THE BALTIC REGION","authors":"Normunds Kozlovskis, Z. Drinke, R. Zvirgzdiņa","doi":"10.3846/bm.2023.1022","DOIUrl":"https://doi.org/10.3846/bm.2023.1022","url":null,"abstract":"Purpose. The purpose of this paper is to highlight opportunities for logistic service providers Baltic states accordingly to the recent situation in the region. Transit cargo-flows east-west direction rapidly decreases giving potential to develop logistic industry competitiveness. The purpose of the article should give concise information about the content of the core idea of the paper, and present scientific problem and objectives. Research methodology – scientific literature and public data review. Empirical synthesis of conclusions, suggestions. Findings. The Baltic states have historically been used as locations for transit operations in Northern Europe, serving cargo in the east-west direction. As the geopolitical situation deteriorates rapidly, the volume of cargo for transit operations also decreases. In this situation, regionally, logistics service operators has to provide optimal conditions for ensuring transit cargo flows. Research limitations. In order to be able to look at transit flow as closely as possible, the authors focused on the dynamics of cargo turnover in the largest ports of the Baltic states, assuming that the amount of local consumption in them is an insignificant part. Practical implications. Research data and conclusions further will be used as part of PhD thesis: “Business logistics process model for increasing competitiveness”.Novelty/value of research. Transit logistics creates significant value in the GDP of Baltic states, hence all events to improve competitiveness of industry are supportive.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115102222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INNOVATION AND RESILIENT DESTINATIONS: A LITERATURE REVIEW 创新与弹性目的地:文献综述
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1054
S. Luongo, Eleonora Napolano, Fabiana Sepe, Giovanna Del Gaudio
This study aims to advance knowledge on innovation processes and destination resilience in the post-pandemic world, adopting a systematic literature review through Bibliometrix software. Based on an abductive analysis, this work shows the findings of peer-reviewed studies published in leading hospitality and tourism journals between 2005 and 2023. The data was subjected to thematic analysis and clustered under five main categories based on the distribution of articles by publication year, research topic, author contributions, articles by journal, and articles by country. The original value of this study lies on the identification of innovation forces able to enhance destination resilience.
本研究旨在通过Bibliometrix软件进行系统的文献综述,提高对大流行后世界创新过程和目的地复原力的认识。基于溯因分析,这项工作展示了2005年至2023年间在领先的酒店和旅游期刊上发表的同行评议研究的结果。这些数据经过专题分析,并根据文章的出版年份、研究主题、作者贡献、期刊文章和国家文章的分布,归为五个主要类别。本研究的原始价值在于识别能够增强目的地弹性的创新力量。
{"title":"INNOVATION AND RESILIENT DESTINATIONS: A LITERATURE REVIEW","authors":"S. Luongo, Eleonora Napolano, Fabiana Sepe, Giovanna Del Gaudio","doi":"10.3846/bm.2023.1054","DOIUrl":"https://doi.org/10.3846/bm.2023.1054","url":null,"abstract":"This study aims to advance knowledge on innovation processes and destination resilience in the post-pandemic world, adopting a systematic literature review through Bibliometrix software. Based on an abductive analysis, this work shows the findings of peer-reviewed studies published in leading hospitality and tourism journals between 2005 and 2023. The data was subjected to thematic analysis and clustered under five main categories based on the distribution of articles by publication year, research topic, author contributions, articles by journal, and articles by country. The original value of this study lies on the identification of innovation forces able to enhance destination resilience.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114533850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE IMPACT OF SCIENTIFIC RESEARCH CENTERS ON DIGITAL TRANSFORMATION AT EU LEVEL 科研中心对欧盟数字化转型的影响
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1056
Maxim Cetulean
The global digital transformation increases availability and integrates digital technologies into all economic activities and at all business levels. Thus, digital transformation has evolved from a competitive advantage to a current necessity. The role of scientific research centers in the field of digital transformation is to guide a society in the implementation of this transformation, to find the most reliable, flexible, efficient solutions and methods to deploy, implement, and use it. This study aims to examine the relationship between the activity related to the digital transformation of scientific research centers and The Digital Economy and Society Index (DESI) in the European Union. For this analysis, a bibliometric analysis is used, based on the Web of Science database, the number of researchers and articles on digital transformation. The results will be correlated with the level of digitalization in EU economies, considering the value of the DESI for EU countries.
全球数字化转型增加了可用性,并将数字技术集成到所有经济活动和所有业务层面。因此,数字化转型已经从竞争优势演变为当前的必需品。科研中心在数字化转型领域的作用是引导一个社会在数字化转型的实施中,找到最可靠、最灵活、最高效的解决方案和方法来部署、实施和使用数字化转型。本研究旨在探讨欧盟科研中心数字化转型相关活动与数字经济与社会指数(DESI)之间的关系。对于这一分析,使用了文献计量分析,基于Web of Science数据库,研究人员和数字化转型的文章数量。考虑到DESI对欧盟国家的价值,结果将与欧盟经济的数字化水平相关。
{"title":"THE IMPACT OF SCIENTIFIC RESEARCH CENTERS ON DIGITAL TRANSFORMATION AT EU LEVEL","authors":"Maxim Cetulean","doi":"10.3846/bm.2023.1056","DOIUrl":"https://doi.org/10.3846/bm.2023.1056","url":null,"abstract":"The global digital transformation increases availability and integrates digital technologies into all economic activities and at all business levels. Thus, digital transformation has evolved from a competitive advantage to a current necessity. The role of scientific research centers in the field of digital transformation is to guide a society in the implementation of this transformation, to find the most reliable, flexible, efficient solutions and methods to deploy, implement, and use it. This study aims to examine the relationship between the activity related to the digital transformation of scientific research centers and The Digital Economy and Society Index (DESI) in the European Union. For this analysis, a bibliometric analysis is used, based on the Web of Science database, the number of researchers and articles on digital transformation. The results will be correlated with the level of digitalization in EU economies, considering the value of the DESI for EU countries.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115482065","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ASSOCIATION BETWEEN CSR PERFORMANCE AND DEBT LEVEL OF VISEGRAD PUBLICLY-LISTED ENTERPRISES IN THE CONTEXT OF ECONOMIC CHANGES CAUSED BY COVID-19 新冠肺炎经济变化背景下维谢格拉德上市企业社会责任绩效与债务水平的关系
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.977
Dominika Gajdosikova, K. Valaskova
In the era of the COVID-19 epidemic, where industry is doing its best to get through this very difficult moment, corporate social responsibility (CSR) is playing a critical role. The purpose of the article is to demonstrate if there is any association between company debt level and CSR performance measured by ESG score. To proclaim the importance of this strategy, the cartogram maps, Pearson’s correlation and Friedman’s two-way analysis of variance were used. It was proven, that the COVID-19 pandemic has highlighted the need of CSR initiatives. In this situation, CSR offers a mechanism to preserve investor confidence, employee loyalty, and customer trust.
在新型冠状病毒感染症(COVID-19)疫情肆虐的情况下,企业社会责任(CSR)发挥着重要作用。本文的目的是证明公司债务水平与ESG得分衡量的企业社会责任绩效之间是否存在任何关联。为了表明这一策略的重要性,我们使用了制图图、Pearson的相关性和Friedman的双向方差分析。事实证明,2019冠状病毒病大流行凸显了企业社会责任倡议的必要性。在这种情况下,企业社会责任提供了一种保持投资者信心、员工忠诚和客户信任的机制。
{"title":"ASSOCIATION BETWEEN CSR PERFORMANCE AND DEBT LEVEL OF VISEGRAD PUBLICLY-LISTED ENTERPRISES IN THE CONTEXT OF ECONOMIC CHANGES CAUSED BY COVID-19","authors":"Dominika Gajdosikova, K. Valaskova","doi":"10.3846/bm.2023.977","DOIUrl":"https://doi.org/10.3846/bm.2023.977","url":null,"abstract":"In the era of the COVID-19 epidemic, where industry is doing its best to get through this very difficult moment, corporate social responsibility (CSR) is playing a critical role. The purpose of the article is to demonstrate if there is any association between company debt level and CSR performance measured by ESG score. To proclaim the importance of this strategy, the cartogram maps, Pearson’s correlation and Friedman’s two-way analysis of variance were used. It was proven, that the COVID-19 pandemic has highlighted the need of CSR initiatives. In this situation, CSR offers a mechanism to preserve investor confidence, employee loyalty, and customer trust.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128660860","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
BIBLIOMETRIC DATA ANALYSIS OF SCIENTIFIC PUBLICATIONS IN THE FIELD OF CHANGE MANAGEMENT 变革管理领域科学出版物的文献计量数据分析
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.987
Virginija Leonavičiūtė
Frequent and ongoing changes in organisations that are instigated by external factors can be a significant obstacle, but they can also spark transformations in the sustainability of the business model, unveiling fresh prospects in terms of technology or operations. The inevitable part of each company’s existence is the capability to adapt to the changes and use it to strengthen its competitiveness. Due to the increasing relevance of change management, it is necessary to analyse and accumulate the existing literature on this topic. The objective of the study is to identify the trends of impact and influence of scientific sources on the topic of change management. The research involved two tasks: to analyse the performance of activities in the scientific sources of change management and to create and analyse scientific networks in order to determine the impact and influence of publications. To understand the deeper approach of the publications in the scientific field of change management, the two main bibliometric analysis methods were performed: performance analysis and science mapping. It included the selection of the Scopus database, filtering scientific sources by the main keyword “change management” in the fields of business, management and accounting, and the use of bibliometric indicators. The results showed that the topic of change management started to become popular around 2000, and the most productive source is the Journal of Organisational Change Management. The general performance of the authors and publications was identified; furthermore, the impact and influence of the publications were determined. As can be seen from the research results, the change management topic is studied worldwide by scientists and business representatives.
由外部因素引发的组织中频繁和持续的变化可能是一个重大障碍,但它们也可以激发商业模式可持续性的转变,在技术或运营方面揭示新的前景。每个公司存在的不可避免的部分是适应变化的能力,并利用它来加强自己的竞争力。由于变革管理的相关性越来越高,有必要对这一主题的现有文献进行分析和积累。本研究的目的是确定科学来源对变革管理主题的影响和影响的趋势。这项研究涉及两项任务:分析变革管理的科学来源方面活动的执行情况,建立和分析科学网络,以确定出版物的影响和影响。为了更深入地了解变革管理科学领域的出版物,本文采用了两种主要的文献计量分析方法:绩效分析和科学制图。它包括选择Scopus数据库,通过商业、管理和会计领域的主要关键词“变革管理”过滤科学来源,以及使用文献计量指标。结果表明,变革管理的话题在2000年左右开始流行,最有成效的来源是《组织变革管理杂志》。确定了作者和出版物的总体表现;此外,还确定了出版物的影响和影响。从研究结果中可以看出,变革管理这个话题在世界范围内受到科学家和企业代表的广泛研究。
{"title":"BIBLIOMETRIC DATA ANALYSIS OF SCIENTIFIC PUBLICATIONS IN THE FIELD OF CHANGE MANAGEMENT","authors":"Virginija Leonavičiūtė","doi":"10.3846/bm.2023.987","DOIUrl":"https://doi.org/10.3846/bm.2023.987","url":null,"abstract":"Frequent and ongoing changes in organisations that are instigated by external factors can be a significant obstacle, but they can also spark transformations in the sustainability of the business model, unveiling fresh prospects in terms of technology or operations. The inevitable part of each company’s existence is the capability to adapt to the changes and use it to strengthen its competitiveness. Due to the increasing relevance of change management, it is necessary to analyse and accumulate the existing literature on this topic. The objective of the study is to identify the trends of impact and influence of scientific sources on the topic of change management. The research involved two tasks: to analyse the performance of activities in the scientific sources of change management and to create and analyse scientific networks in order to determine the impact and influence of publications. To understand the deeper approach of the publications in the scientific field of change management, the two main bibliometric analysis methods were performed: performance analysis and science mapping. It included the selection of the Scopus database, filtering scientific sources by the main keyword “change management” in the fields of business, management and accounting, and the use of bibliometric indicators. The results showed that the topic of change management started to become popular around 2000, and the most productive source is the Journal of Organisational Change Management. The general performance of the authors and publications was identified; furthermore, the impact and influence of the publications were determined. As can be seen from the research results, the change management topic is studied worldwide by scientists and business representatives.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123756863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PLACE BRANDING ATRACTION FOR INTERNAL STAKEHOLDERS 为内部利益相关者打造品牌吸引力
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1081
Luís Branco Barros, Teresa Barros
Porto and São João da Madeira are cities in the metropolitan area of Porto – Portugal. They are quite different regarding dimension and number of inhabitants. Nevertheless, they are considered as attractive for businesses, workers, and tourists. This study aims to analyse how the internal stakeholders of both cities relate to the place brand. An extended literature review of place branding was pursued to select the most relevant variables. Interviews and questionnaires were conducted. Findings concluded that the adopted place branding strategy influences the quality of life of the internal stakeholders, their level of engagement and their relationship with the local institutions.
波尔图和圣若昂-达马德拉是葡萄牙波尔图大都市区内的两个城市。这两个城市在面积和居民数量上有很大不同。然而,这两座城市被认为对企业、工人和游客具有吸引力。本研究旨在分析这两个城市的内部利益相关者与地方品牌的关系。我们对地方品牌进行了广泛的文献综述,以选择最相关的变量。此外,还进行了访谈和问卷调查。研究结果表明,所采用的地方品牌战略会影响内部利益相关者的生活质量、参与程度以及与当地机构的关系。
{"title":"PLACE BRANDING ATRACTION FOR INTERNAL STAKEHOLDERS","authors":"Luís Branco Barros, Teresa Barros","doi":"10.3846/bm.2023.1081","DOIUrl":"https://doi.org/10.3846/bm.2023.1081","url":null,"abstract":"Porto and São João da Madeira are cities in the metropolitan area of Porto – Portugal. They are quite different regarding dimension and number of inhabitants. Nevertheless, they are considered as attractive for businesses, workers, and tourists. This study aims to analyse how the internal stakeholders of both cities relate to the place brand. An extended literature review of place branding was pursued to select the most relevant variables. Interviews and questionnaires were conducted. Findings concluded that the adopted place branding strategy influences the quality of life of the internal stakeholders, their level of engagement and their relationship with the local institutions.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127117945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
THE EVOLUTION AND IMPORTANCE OF FEMALE LEADERSHIP IN THE ORGANIZATIONAL CONTEXT 女性领导在组织环境中的演变和重要性
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1042
José Carvalho, Ana Pinto Borges, B. Vieira, Elvira Vieira, M. Monteiro
This study aims to investigate the evolution and the professional and organizational impact of female leadership over the past few years and focuses on the importance of creating an environment more conducive to organizational identification, speaking with the community orientation to act in favor of the organization aspiring feminine leadership positions. A qualitative methodology was applied, and an interview survey was carried out. The results show a remarkable evolution of women in the labor market, specifically in leadership positions. There is also a clear difference, at the behavioral level, between female and male leadership and a subsequent professional/organizational impact.
本研究旨在调查过去几年女性领导的演变和专业和组织影响,并着重于创造一个更有利于组织认同的环境的重要性,与社区取向说话,以支持有抱负的女性领导职位的组织。采用定性方法,并进行了访谈调查。研究结果显示,女性在劳动力市场上,尤其是在领导岗位上,发生了显著的变化。在行为层面上,女性和男性领导以及随后的专业/组织影响之间也存在明显差异。
{"title":"THE EVOLUTION AND IMPORTANCE OF FEMALE LEADERSHIP IN THE ORGANIZATIONAL CONTEXT","authors":"José Carvalho, Ana Pinto Borges, B. Vieira, Elvira Vieira, M. Monteiro","doi":"10.3846/bm.2023.1042","DOIUrl":"https://doi.org/10.3846/bm.2023.1042","url":null,"abstract":"This study aims to investigate the evolution and the professional and organizational impact of female leadership over the past few years and focuses on the importance of creating an environment more conducive to organizational identification, speaking with the community orientation to act in favor of the organization aspiring feminine leadership positions. A qualitative methodology was applied, and an interview survey was carried out. The results show a remarkable evolution of women in the labor market, specifically in leadership positions. There is also a clear difference, at the behavioral level, between female and male leadership and a subsequent professional/organizational impact.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125461691","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
INDUSTRY 4.0 TECHNOLOGIES ENABLEMENT IN MARKETING ACTIVITIES OF SMES TO FULFILL CUSTOMERS’ NEEDS FOR PERSONALIZATION: A SYSTEMATIC REVIEW 工业4.0技术在中小企业营销活动中实现客户个性化需求的系统回顾
Pub Date : 2023-05-12 DOI: 10.3846/bm.2023.1047
Evelina Blažinauskytė, V. Dikčius
Over the last few years, a significant number of studies have examined the concept of Industry 4.0 and its impact on business operations. As current business digitalization processes provide a significant opportunity for SMEs to enable the newest marketing tools and customer-oriented approaches, this study aims to investigate the enablement of Industry 4.0 technologies in marketing activities within SMEs for fulfilling customer needs for personalization. The study was based on a systematic analysis of 8 core databases, which generated more than 1400 articles published during 2016–2020. Using PRISMA steps, 50 articles were used for the qualitative content analysis. The findings of this research confirmed that 4th Industrial Revolution technologies enablement impacts all elements of the Marketing Mix and provides the chance to increase customer needs for personalization: it enhances the co-creation opportunities and enables a higher customized shopping experience. This study deepens the understanding of Industry 4.0 technologies’ impact on marketing and identifies potential unexplored research gaps in this area.
在过去的几年里,大量的研究已经检验了工业4.0的概念及其对业务运营的影响。由于当前的商业数字化流程为中小企业提供了一个重要的机会,使最新的营销工具和以客户为导向的方法成为可能,本研究旨在调查工业4.0技术在中小企业营销活动中的实现,以满足客户的个性化需求。该研究基于对8个核心数据库的系统分析,这些数据库产生了2016-2020年期间发表的1400多篇文章。采用PRISMA步骤,选取50篇文章进行定性内容分析。这项研究的结果证实,第四次工业革命技术的实现影响了营销组合的所有要素,并提供了增加客户个性化需求的机会:它增加了共同创造的机会,并实现了更高的定制化购物体验。本研究加深了对工业4.0技术对市场营销影响的理解,并确定了该领域潜在的未开发研究空白。
{"title":"INDUSTRY 4.0 TECHNOLOGIES ENABLEMENT IN MARKETING ACTIVITIES OF SMES TO FULFILL CUSTOMERS’ NEEDS FOR PERSONALIZATION: A SYSTEMATIC REVIEW","authors":"Evelina Blažinauskytė, V. Dikčius","doi":"10.3846/bm.2023.1047","DOIUrl":"https://doi.org/10.3846/bm.2023.1047","url":null,"abstract":"Over the last few years, a significant number of studies have examined the concept of Industry 4.0 and its impact on business operations. As current business digitalization processes provide a significant opportunity for SMEs to enable the newest marketing tools and customer-oriented approaches, this study aims to investigate the enablement of Industry 4.0 technologies in marketing activities within SMEs for fulfilling customer needs for personalization. The study was based on a systematic analysis of 8 core databases, which generated more than 1400 articles published during 2016–2020. Using PRISMA steps, 50 articles were used for the qualitative content analysis. The findings of this research confirmed that 4th Industrial Revolution technologies enablement impacts all elements of the Marketing Mix and provides the chance to increase customer needs for personalization: it enhances the co-creation opportunities and enables a higher customized shopping experience. This study deepens the understanding of Industry 4.0 technologies’ impact on marketing and identifies potential unexplored research gaps in this area.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122230356","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
期刊
International Scientific Conference „Business and Management“
全部 Acc. Chem. Res. ACS Applied Bio Materials ACS Appl. Electron. Mater. ACS Appl. Energy Mater. ACS Appl. Mater. Interfaces ACS Appl. Nano Mater. ACS Appl. Polym. Mater. ACS BIOMATER-SCI ENG ACS Catal. ACS Cent. Sci. ACS Chem. Biol. ACS Chemical Health & Safety ACS Chem. Neurosci. ACS Comb. Sci. ACS Earth Space Chem. ACS Energy Lett. ACS Infect. Dis. ACS Macro Lett. ACS Mater. Lett. ACS Med. Chem. Lett. ACS Nano ACS Omega ACS Photonics ACS Sens. ACS Sustainable Chem. Eng. ACS Synth. Biol. Anal. Chem. BIOCHEMISTRY-US Bioconjugate Chem. BIOMACROMOLECULES Chem. Res. Toxicol. Chem. Rev. Chem. Mater. CRYST GROWTH DES ENERG FUEL Environ. Sci. Technol. Environ. Sci. Technol. Lett. Eur. J. Inorg. Chem. IND ENG CHEM RES Inorg. Chem. J. Agric. Food. Chem. J. Chem. Eng. Data J. Chem. Educ. J. Chem. Inf. Model. J. Chem. Theory Comput. J. Med. Chem. J. Nat. Prod. J PROTEOME RES J. Am. Chem. Soc. LANGMUIR MACROMOLECULES Mol. Pharmaceutics Nano Lett. Org. Lett. ORG PROCESS RES DEV ORGANOMETALLICS J. Org. Chem. J. Phys. Chem. J. Phys. Chem. A J. Phys. Chem. B J. Phys. Chem. C J. Phys. Chem. Lett. Analyst Anal. Methods Biomater. Sci. Catal. Sci. Technol. Chem. Commun. Chem. Soc. Rev. CHEM EDUC RES PRACT CRYSTENGCOMM Dalton Trans. Energy Environ. Sci. ENVIRON SCI-NANO ENVIRON SCI-PROC IMP ENVIRON SCI-WAT RES Faraday Discuss. Food Funct. Green Chem. Inorg. Chem. Front. Integr. Biol. J. Anal. At. Spectrom. J. Mater. Chem. A J. Mater. Chem. B J. Mater. Chem. C Lab Chip Mater. Chem. Front. Mater. Horiz. MEDCHEMCOMM Metallomics Mol. Biosyst. Mol. Syst. Des. Eng. Nanoscale Nanoscale Horiz. Nat. Prod. Rep. New J. Chem. Org. Biomol. Chem. Org. Chem. Front. PHOTOCH PHOTOBIO SCI PCCP Polym. Chem.
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1