Small and medium enterprises (SMEs) play a critical role in the European economy, accounting for the majority of businesses and employment opportunities. However, with rapidly changing technology and global competition, it is becoming increasingly important for SMEs to stay competitive. This paper explores the role of digital learning and work-based learning (WBL) in helping European SMEs remain competitive in the 21st century. Digital learning and work-based learning are two of the most innovative and influential approaches to education and training in the 21st century. Both approaches leverage technology and real-world experience to help students and workers acquire the skills they need to succeed in their careers. The paper argues that by leveraging technology and real-world experience, SMEs can upskill their employees and stay ahead of the curve. The paper concludes that a combination of digital learning and work-based learning has the potential to transform the way SMEs approach employee development, allowing them to remain competitive in a rapidly changing business landscape. This paper utilizes a mixed-methods approach, incorporating both a literature review and the results of a survey, to explore the role of digital learning and work-based learning.
{"title":"LEVERAGING DIGITAL LEARNING AND WORK-BASED LEARNING TO ENHANCE EMPLOYEE SKILLS IN SMALL AND MEDIUM ENTERPRISES","authors":"Max A. Hogeforster, M. Wildt","doi":"10.3846/bm.2023.1001","DOIUrl":"https://doi.org/10.3846/bm.2023.1001","url":null,"abstract":"Small and medium enterprises (SMEs) play a critical role in the European economy, accounting for the majority of businesses and employment opportunities. However, with rapidly changing technology and global competition, it is becoming increasingly important for SMEs to stay competitive. This paper explores the role of digital learning and work-based learning (WBL) in helping European SMEs remain competitive in the 21st century. Digital learning and work-based learning are two of the most innovative and influential approaches to education and training in the 21st century. Both approaches leverage technology and real-world experience to help students and workers acquire the skills they need to succeed in their careers. The paper argues that by leveraging technology and real-world experience, SMEs can upskill their employees and stay ahead of the curve. The paper concludes that a combination of digital learning and work-based learning has the potential to transform the way SMEs approach employee development, allowing them to remain competitive in a rapidly changing business landscape.\u0000This paper utilizes a mixed-methods approach, incorporating both a literature review and the results of a survey, to explore the role of digital learning and work-based learning.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115387638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In light of rising interest in research on influencer marketing, this paper aims to analyse the impact of influencer characteristics on consumer behaviour. The study was based on a systematic analysis of 127 peer-reviewed articles published or accepted from 2000 to 2021. The paper included 52 influencer characteristics classified into four categories: psychological, social, behavioural and demographic characteristics. The findings show that influencers’ psychological characteristics, such as trustworthiness, expertise, and attractiveness, have been over-studied. However, research gaps exist in the area of influencers’ social characteristics, such as envy and betrayal, as well as behavioural characteristics, such as facial expression, body language, speaking speed and sharing secrets. In addition, there is also a lack of research on the importance of demographic characteristics such as gender, age and ethnicity.
{"title":"INFLUENCER CHARACTERISTICS IN SOCIAL MEDIA INFLUENCER MARKETING: A SYSTEMATIC LITERATURE REVIEW","authors":"Yi Ying, V. Dikčius","doi":"10.3846/bm.2023.1024","DOIUrl":"https://doi.org/10.3846/bm.2023.1024","url":null,"abstract":"In light of rising interest in research on influencer marketing, this paper aims to analyse the impact of influencer characteristics on consumer behaviour. The study was based on a systematic analysis of 127 peer-reviewed articles published or accepted from 2000 to 2021. The paper included 52 influencer characteristics classified into four categories: psychological, social, behavioural and demographic characteristics. The findings show that influencers’ psychological characteristics, such as trustworthiness, expertise, and attractiveness, have been over-studied. However, research gaps exist in the area of influencers’ social characteristics, such as envy and betrayal, as well as behavioural characteristics, such as facial expression, body language, speaking speed and sharing secrets. In addition, there is also a lack of research on the importance of demographic characteristics such as gender, age and ethnicity.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"272 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122773882","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to identify the most relevant characteristic elements of Total Quality Management (TQM) for creative enterprises. The scope of this study included review of 17 scientific articles to identify most frequently adopted TQM characteristic elements in context of creative enterprises. The study used qualitative research approach through which 11 TQM elements where identified and analyzed. The results were used to evaluate and identify the most crucial TQM elements for creative enterprises. The identified elements could improve the potential of the creative workforce. The study provides valuable insights for creative enterprises in implementing effective TQM practices.
{"title":"IMPROVING PRODUCTIVITY OF CREATIVE ENTERPRISES THROUGH TOTAL QUALITY MANAGEMENT: A QUALITATIVE STUDY","authors":"Aahulnath Kottiyattil Rajeev","doi":"10.3846/bm.2023.1028","DOIUrl":"https://doi.org/10.3846/bm.2023.1028","url":null,"abstract":"The purpose of this study was to identify the most relevant characteristic elements of Total Quality Management (TQM) for creative enterprises. The scope of this study included review of 17 scientific articles to identify most frequently adopted TQM characteristic elements in context of creative enterprises. The study used qualitative research approach through which 11 TQM elements where identified and analyzed. The results were used to evaluate and identify the most crucial TQM elements for creative enterprises. The identified elements could improve the potential of the creative workforce. The study provides valuable insights for creative enterprises in implementing effective TQM practices.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130502549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the recent years financial support for national film production in Lithuania, Latvia and Estonia has risen up to a level that was not possible when the film policy was still in the development stage. Consequently, the stability of financial support growth for national film production allows to question the current film policy model in the Baltic film industries in regard to mission economy approach where goal orientation, market shaping and co-creating, finance and long-term orientation towards dynamic institutions, sustainability, value and the collective process involving business, government and public participation. The development of film policy model is also related with film distribution and exhibition processes since only when the Baltic States were celebrating their 100-year anniversary in 2018, first steps that were related with mission-oriented goals and policies were taken. Methodology is based on critical analysis of statistical data (quantitative descriptive statistics) and film policy and its regulation documents (qualitative content analysis). Accordingly, evaluation of analysis results and recommendations for improving film policy model is formulated.
{"title":"RECONCEPTUALIZING FILM POLICY AND ITS MODEL IN THE BALTIC FILM INDUSTRIES: FROM POLITICAL ECONOMY TOWARDS MISSION ECONOMY","authors":"Audrius Dabrovolskas","doi":"10.3846/bm.2023.959","DOIUrl":"https://doi.org/10.3846/bm.2023.959","url":null,"abstract":"In the recent years financial support for national film production in Lithuania, Latvia and Estonia has risen up to a level that was not possible when the film policy was still in the development stage. Consequently, the stability of financial support growth for national film production allows to question the current film policy model in the Baltic film industries in regard to mission economy approach where goal orientation, market shaping and co-creating, finance and long-term orientation towards dynamic institutions, sustainability, value and the collective process involving business, government and public participation. The development of film policy model is also related with film distribution and exhibition processes since only when the Baltic States were celebrating their 100-year anniversary in 2018, first steps that were related with mission-oriented goals and policies were taken. Methodology is based on critical analysis of statistical data (quantitative descriptive statistics) and film policy and its regulation documents (qualitative content analysis). Accordingly, evaluation of analysis results and recommendations for improving film policy model is formulated.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"121 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133505852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
I. Meidutė-Kavaliauskienė, Renata Činčikaitė, Monika Andrijauskaitė
In 2020, Europe reached 76.7 billion people. EUR of cosmetics sales in the retail market and according to this indicator is the largest market for cosmetic products in the world. 500 million European consumers use cosmetics and personal care products every day to protect their health and improve their well-being. With the high demand for cosmetic products, companies must ensure that products are produced at the right time and in the right quantities. However, in cosmetic manufacturing processes, inevitable losses occur in the supply chain and various losses in production that slow the shipments of cosmetic products. Continuous improvement of production processes, cost reduction measures, and quality assurance are necessary measures to obtain maximum profit and remain competitive. The object of the study is to improve production processes in the cosmetics sector. The purpose of the article is to identify the main problems of production processes in the cosmetics sector and to create a model for improving production processes. To achieve the goal, the following tasks are set: perform an analysis of scientific literature related to the improvement of the production process of the cosmetics sector; to choose appropriate research methods that will help identify the problems of improving production processes in the cosmetics sector; to present a model for improving cosmetic product manufacturing processes in cosmetic manufacturing companies. Research methods: analysis of scientific literature, observation method, expert assessment.
{"title":"OPTIMISATION MODEL OF PRODUCTION PROCESSES AS AN EXAMPLE OF THE COSMETICS SECTOR","authors":"I. Meidutė-Kavaliauskienė, Renata Činčikaitė, Monika Andrijauskaitė","doi":"10.3846/bm.2023.1044","DOIUrl":"https://doi.org/10.3846/bm.2023.1044","url":null,"abstract":"In 2020, Europe reached 76.7 billion people. EUR of cosmetics sales in the retail market and according to this indicator is the largest market for cosmetic products in the world. 500 million European consumers use cosmetics and personal care products every day to protect their health and improve their well-being. With the high demand for cosmetic products, companies must ensure that products are produced at the right time and in the right quantities. However, in cosmetic manufacturing processes, inevitable losses occur in the supply chain and various losses in production that slow the shipments of cosmetic products. Continuous improvement of production processes, cost reduction measures, and quality assurance are necessary measures to obtain maximum profit and remain competitive. The object of the study is to improve production processes in the cosmetics sector. The purpose of the article is to identify the main problems of production processes in the cosmetics sector and to create a model for improving production processes. To achieve the goal, the following tasks are set: perform an analysis of scientific literature related to the improvement of the production process of the cosmetics sector; to choose appropriate research methods that will help identify the problems of improving production processes in the cosmetics sector; to present a model for improving cosmetic product manufacturing processes in cosmetic manufacturing companies. Research methods: analysis of scientific literature, observation method, expert assessment.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"100 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122925459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
At the present stage of development of society, intellectual resources, information and knowledge are facing the challenges of transforming the economy, which is changing under the influence of technologies of the 4th industrial revolution. These challenges throw the existing education system back and require it to adapt to new realities. As a result of the analysis of scientific literature, the authors showed a stable model-scheme of the knowledge base in a changing world. As a result, the model of interconnection between branches of the knowledge industry can be implemented as a basis in the education system and the labor market. Correlation-regression linear dependence of R&D and economic development indicators was built. The implementation of the goals can increase the adaptation of the education system to the changing labor market, provide a basis for the reproduction of knowledge, which will further turn the education sector into one of the leading sectors of the new type of economy. Scientific novelty consists in an attempt to implement education in other sectors of the economy in order to ensure the uninterrupted reproduction of knowledge and its dissemination. Practical application will improve the efficiency of knowledge management. The objectives of the study are to show the relevance of the research topic and the lack of a single solution in this direction today. The digital economy, artificial intelligence and new technologies are changing all spheres of human life. Understanding knowledge management requires new solutions, new methods and behaviors.
{"title":"MODERN KNOWLEDGE MANAGEMENT CHALLENGES: IMPLEMENTING AND MODELING","authors":"Natig Gurbanov, E. Akhmadova, Fikret Khosrovlu","doi":"10.3846/bm.2023.1058","DOIUrl":"https://doi.org/10.3846/bm.2023.1058","url":null,"abstract":"At the present stage of development of society, intellectual resources, information and knowledge are facing the challenges of transforming the economy, which is changing under the influence of technologies of the 4th industrial revolution. These challenges throw the existing education system back and require it to adapt to new realities. As a result of the analysis of scientific literature, the authors showed a stable model-scheme of the knowledge base in a changing world. As a result, the model of interconnection between branches of the knowledge industry can be implemented as a basis in the education system and the labor market. Correlation-regression linear dependence of R&D and economic development indicators was built. The implementation of the goals can increase the adaptation of the education system to the changing labor market, provide a basis for the reproduction of knowledge, which will further turn the education sector into one of the leading sectors of the new type of economy. Scientific novelty consists in an attempt to implement education in other sectors of the economy in order to ensure the uninterrupted reproduction of knowledge and its dissemination. Practical application will improve the efficiency of knowledge management. The objectives of the study are to show the relevance of the research topic and the lack of a single solution in this direction today. The digital economy, artificial intelligence and new technologies are changing all spheres of human life. Understanding knowledge management requires new solutions, new methods and behaviors.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130340666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the context in which the authorities implemented or recommended physical distancing measures given the context generated by the COVID-19 pandemic, the teleworking approach was encouraged. Moreover, teleworking was the only solution for some companies to continue their business. Under these circumstances, it was a real challenge for both employees and employers to adapt quickly and successfully to the new context. Similarly, the authorities had an important role to play. This study aims at examining the relationship between the telework adoption in response to the COVID-19 pandemic and two independent factors to the internal organisation of businesses: the existence of a specific legislative framework on telework adopted by authorities, and teleworkability at macroeconomic level, considering that some economic sectors are more flexible than others in terms of their response. For this analysis, an econometric model of multifactorial linear regression is used, including quantitative and qualitative variables for 26 Member States of the European Union (except Sweden) for 2020. The results show that there is a positive relationship between the teleworking in 2020 and the share of the employment in the teleworkable sectors on the one hand, and the level of adoption of teleworking in the pre-pandemic period on the other hand.
{"title":"THE ROLE OF AUTHORITIES AND ECONOMIC ACTIVITIES IN TELEWORK ADOPTION","authors":"A. Șerban, E. Gherghina","doi":"10.3846/bm.2023.1027","DOIUrl":"https://doi.org/10.3846/bm.2023.1027","url":null,"abstract":"In the context in which the authorities implemented or recommended physical distancing measures given the context generated by the COVID-19 pandemic, the teleworking approach was encouraged. Moreover, teleworking was the only solution for some companies to continue their business. Under these circumstances, it was a real challenge for both employees and employers to adapt quickly and successfully to the new context. Similarly, the authorities had an important role to play. This study aims at examining the relationship between the telework adoption in response to the COVID-19 pandemic and two independent factors to the internal organisation of businesses: the existence of a specific legislative framework on telework adopted by authorities, and teleworkability at macroeconomic level, considering that some economic sectors are more flexible than others in terms of their response. For this analysis, an econometric model of multifactorial linear regression is used, including quantitative and qualitative variables for 26 Member States of the European Union (except Sweden) for 2020. The results show that there is a positive relationship between the teleworking in 2020 and the share of the employment in the teleworkable sectors on the one hand, and the level of adoption of teleworking in the pre-pandemic period on the other hand.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126332082","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of the paper is to explore cutting-edge AI-based solutions applied for providing a multi-business company with the capability to increase business value in the agenda of digital transformation. The main elements of a scale-up business strategy, where AI creates business value, are identified and described. The methodology includes secondary research involving reviewing and interpretation of secondary data, analysis of publicly available statistical data, and a case study for providing factual evidence from a specific example – the company, which is one of the best illustrations of business digital transformation. The conducted research shows that today, data has become key resource for data-driven business model innovation and maximizing business value. The results are supposed to contribute to the debate what AI means for business leaders in the agenda of developing a scale-up strategy, and how they would benefit from building an AI-powered company.
{"title":"BUSINESS DIGITAL TRANSFORMATION IN THE DATA-DRIVEN ECONOMY: ENHANCING VALUE WITH AI SERVICES","authors":"Yulia Stukalina, Olga Zervina","doi":"10.3846/bm.2023.955","DOIUrl":"https://doi.org/10.3846/bm.2023.955","url":null,"abstract":"The purpose of the paper is to explore cutting-edge AI-based solutions applied for providing a multi-business company with the capability to increase business value in the agenda of digital transformation. The main elements of a scale-up business strategy, where AI creates business value, are identified and described. The methodology includes secondary research involving reviewing and interpretation of secondary data, analysis of publicly available statistical data, and a case study for providing factual evidence from a specific example – the company, which is one of the best illustrations of business digital transformation. The conducted research shows that today, data has become key resource for data-driven business model innovation and maximizing business value. The results are supposed to contribute to the debate what AI means for business leaders in the agenda of developing a scale-up strategy, and how they would benefit from building an AI-powered company.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121104489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
For a long time, due to the limitations of traditional financial institutions and small and medium-sized enterprises, most SMEs have not been able to obtain sufficient development funds. The main reason is the information asymmetry between financial institutions and enterprises, as well as limited fundraising channels for SMEs. In recent years, blockchain technology has become a global hotspot due to its characteristics of decentralization, transparency, anonymization, and traceability mechanisms. It is considered to be the core digital technology of the next-generation technological revolution and has great development potential. A literature review is employed in this article to list the technical architecture of the blockchain technology, introduces the meaning and characteristics of the blockchain technology, analyses how the blockchain technology fundamentally eliminates the problem of information asymmetry from the technical level, checks the existing proposals for SMEs to apply the blockchain technology for fundraising. Based on the evaluation of existing approaches, with a combination of exploratory and descriptive research methods, this article proposes of building a comprehensive solution to find the path for SMEs to conveniently raise funds applying the blockchain technology.
{"title":"EXPLORATION ON FINANCING STRATEGIES OF SMALL AND MEDIUM-SIZED ENTERPRISES APPLYING THE BLOCKCHAIN TECHNOLOGY","authors":"Linmu Cui, Aldis Bulis","doi":"10.3846/bm.2023.1068","DOIUrl":"https://doi.org/10.3846/bm.2023.1068","url":null,"abstract":"For a long time, due to the limitations of traditional financial institutions and small and medium-sized enterprises, most SMEs have not been able to obtain sufficient development funds. The main reason is the information asymmetry between financial institutions and enterprises, as well as limited fundraising channels for SMEs. In recent years, blockchain technology has become a global hotspot due to its characteristics of decentralization, transparency, anonymization, and traceability mechanisms. It is considered to be the core digital technology of the next-generation technological revolution and has great development potential. A literature review is employed in this article to list the technical architecture of the blockchain technology, introduces the meaning and characteristics of the blockchain technology, analyses how the blockchain technology fundamentally eliminates the problem of information asymmetry from the technical level, checks the existing proposals for SMEs to apply the blockchain technology for fundraising. Based on the evaluation of existing approaches, with a combination of exploratory and descriptive research methods, this article proposes of building a comprehensive solution to find the path for SMEs to conveniently raise funds applying the blockchain technology.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127507286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
During the latter decade, environmental issues have been gaining increasing attention from scholars and practitioners. Contemporary consumers are becoming more informed, and consequently are changing their lifestyles. Being aware of environmental issues, consumers are paying more attention to the harm caused to the environment by consumption, adopting green consumption behaviours, also, start consuming more natural and organic products. However, is such kind of behaviour beneficial to consumers? Has it had any effect on their subjective well-being? Answering these questions is becoming important to marketers producing and selling organic products, as well as to public organizations promoting environmentally friendly lifestyles. This study based on the questionnaire survey, aims to determine the impact of consumer environmental awareness and organic consumption on their subjective well-being.
{"title":"IMPACT OF ENVIRONMENTAL AWARENESS AND ORGANIC CONSUMPTION ON CONSUMER SUBJECTIVE WELL-BEING","authors":"Vilma Tamulienė, L. Pilelienė","doi":"10.3846/bm.2023.980","DOIUrl":"https://doi.org/10.3846/bm.2023.980","url":null,"abstract":"During the latter decade, environmental issues have been gaining increasing attention from scholars and practitioners. Contemporary consumers are becoming more informed, and consequently are changing their lifestyles. Being aware of environmental issues, consumers are paying more attention to the harm caused to the environment by consumption, adopting green consumption behaviours, also, start consuming more natural and organic products. However, is such kind of behaviour beneficial to consumers? Has it had any effect on their subjective well-being? Answering these questions is becoming important to marketers producing and selling organic products, as well as to public organizations promoting environmentally friendly lifestyles. This study based on the questionnaire survey, aims to determine the impact of consumer environmental awareness and organic consumption on their subjective well-being.","PeriodicalId":346157,"journal":{"name":"International Scientific Conference „Business and Management“","volume":"87 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114030117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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