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Study of Competitiveness In Bread Janur Smes In Mandonga District, Kendari City: The Method Interpretive Structural Modeling 建达里市满东加区面包中小企业竞争力研究:基于解释结构模型的方法
Pub Date : 2022-08-25 DOI: 10.33772/tekper.v3i2.26821
D. Darno, S. Sarinah, M. Syukri
      This study aims to determine what factors are needed for the competitiveness of Roti Janur SMEs in Mandonga District, Kendari City. Factors needed for the competitiveness of janur bread SMEs in Mondonga sub-district, Kendari city, namely product excellence, innovation, and human resources using the ISM method to identify problems in janur bread SMEs. Interpretive Structural Modeling (ISM) is a systematic application of elementary graph theory in such a way that its theoretical, conceptual, and computational advantages are utilized to explain conceptual relationships between elements. The program objectives consist of product uniqueness (1), product quality (2), product price (3), product standardization (4), and program needs, namely product packaging (1), renewable tools (2), raw materials (3), strategy (4), and planning for innovation (5) and required activities/changes such as selecting a competent workforce (1),. Selection of workers who have skills in their respective fields (2), SME training (3), quality aspects (4), and educational background (5). From the results of the ISM software, it was found that the critical factor that drives the competitiveness of janur bread SMEs in Kendari City, Mondonga District, is the product standardization factor.
本研究的目的是确定哪些因素需要的Roti Janur中小企业的竞争力,肯达里市曼东加区。运用ISM方法找出肯达里市蒙东亚街道janur面包中小企业竞争力所需的要素,即产品卓越性、创新力和人力资源。解释结构建模(ISM)是初级图论的系统应用,它的理论、概念和计算优势被用来解释元素之间的概念关系。程序目标包括产品独特性(1)、产品质量(2)、产品价格(3)、产品标准化(4)和程序需求,即产品包装(1)、可再生工具(2)、原材料(3)、战略(4)、创新计划(5)和所需的活动/变化,如选择合格的劳动力(1)。选择具有各自领域技能的工人(2),中小企业培训(3),质量方面(4),教育背景(5)。从ISM软件的结果来看,驱动蒙东亚区Kendari市janur面包中小企业竞争力的关键因素是产品标准化因素。
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引用次数: 0
Analysis of Rice Stock Control to Ensure Availability of Food Logistics: A Case Study of Perum Bulog in Tembe Village, North Rarowatu District, Bombana Regency 控制大米库存以确保粮食物流供应的分析——以Bombana县北Rarowatu区Tembe村Perum Bulog为例
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.20767
I. Ismail, L. Rianda, Sakir Sakir
This study aims to determine the flow of rice procurement at the Bulog Tembe Public Corporation and analyze the rice stock supply system at Bulog Tembe Public Corporation, North Rarowatu District, Bombana Regency, in ensuring the availability of food logistics in 2021-2025. Determination of the research location is done purposively. The data was collected using observation, interviews, literature, and documentation. The analysis used is forecasting, minimum rice procurement (economic order quantity), safety stock, full inventory, and reorder point. Based on the results of forecasting analysis at Perum Bulog Tembe, North Rarowatu District, for planning and controlling rice supplies in 2021-2025. The minimum quantity of rice procurement (Economic Order Quantity) at Perum Bulog Tembe in 2021 is 33.70 tons; in 2022, it is 36.93 tons; in 2023, it is 39.87 tons; in 2024, it is 43.04 tons; and in 2025, 45.95 Tons. Total Safety Stock at Perum Bulog Tembe in 2021 is 936 tons; in 2022, it is 1,071 tons; in 2023, it is 1,206 tons; in 2024, it is 1,341. In 2025, it is 1,476 tons. The Maximum Inventory at Perum Bulog Tembe in 2021 is 969.70 tons; in 2022, it is 1,107.93 tons; in 2023, it is 1,245.87 tons; in 2024, it is 1,384.04 tons; and in 2025, it is 1,521 .95 Tons. The number of reorder points at Perum Bulog Tembe in 2021 is 1,090 tons; in 2022, it is 1,247 tons; in 2023, it is 1,404 tons; in 2024, it is 1,561 tons; in 2025, it is 1,719 tons.
本研究旨在确定Bulog Tembe公共公司的大米采购流程,并分析Bombana Regency北Rarowatu区Bulog Tembe公共公司的大米库存供应系统,以确保2021-2025年食品物流的可用性。研究地点的确定是有目的的。数据收集采用观察法、访谈法、文献法和文献法。使用的分析是预测,最低大米采购(经济订单数量),安全库存,充分库存和再订购点。根据北拉罗瓦图区Perum Bulog Tembe的预测分析结果,规划和控制2021-2025年的大米供应。2021年Perum Bulog Tembe的最低大米采购量(经济订单量)为33.70吨;2022年为36.93吨;2023年为39.87吨;2024年为43.04吨;到2025年将达到45.95吨。2021年Perum Bulog Tembe的总安全库存为936吨;到2022年,将达到1071吨;2023年为1206吨;到2024年,这一数字将达到1341。到2025年,将达到1476吨。2021年Perum Bulog Tembe的最大库存为969.70吨;2022年为1107.93吨;2023年为1245.87吨;2024年为1384.04吨;到2025年,将达到1521.95吨。2021年Perum Bulog Tembe的再订货点数量为1090吨;2022年为1247吨;2023年为1404吨;2024年为1561吨;到2025年,将达到1719吨。
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引用次数: 0
Effectiveness of Cashew Product Marketing Strategy at UD Cashew Mubaraq Lombe, Lahundape Village, West Kendari District, Kendari City 腰果产品营销策略在肯达里市西肯达里区Lahundape村的UD腰果穆巴拉克隆贝的有效性
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.20423
Desty Rismayanti, S. Abdullah, Sakir Sakir
UD Cashew Mubaraq Lombe is a trading business that provides a variety of snacks typical of the Southeast Sulawesi region made from cashew nuts. A good marketing strategy is needed to introduce the products at UD Mete Mubaraq Lombe to the public. Marketing strategy is also one of the factors that can direct the level of marketing effectiveness that can be achieved. The effectiveness of the marketing strategy is the extent to which the company achieves the goals that have been agreed upon or previously set. Thus it can be interpreted that if marketing can be carried out correctly as planned or targeted according to the company's goals that have been set, it can be said that the marketing is effective. This study aims to describe the marketing strategy applied by UD Cashew Mubaraq Lombe in increasing the competitive advantage of the products being marketed and to determine the marketing strategy of UD Cashew Mubaraq Lombe's products. The research was carried out in the Lahundape Village, West Kendari District, Kendari City. The study is conducted using qualitative descriptive analysis. The dependent variables are product (X1), price (X2), promotion (X3), place (X4), service (X5), process (X6), people (X7), and physical evidence (X8). The independent variable (Y) is the marketing strategy applied by UD Mete Mubaraq Lombe. The results showed that all the methods used by UD Cashew Mubaraq effectively increased sales volume.
UD腰果穆巴拉克隆贝是一家贸易公司,提供各种由腰果制成的小吃,这些小吃是苏拉威西东南部地区的典型小吃。需要一个良好的营销策略来向公众介绍UD Mete mubarak Lombe的产品。营销策略也是能够直接影响营销效果水平的因素之一。营销策略的有效性是指公司在多大程度上实现了已商定或先前设定的目标。因此,可以这样解释,如果营销能够按照公司所设定的目标,按计划或有针对性地正确进行,就可以说营销是有效的。本研究旨在描述UD Cashew mubarak Lombe在增加所销售产品竞争优势方面所采用的营销策略,并确定UD Cashew mubarak Lombe产品的营销策略。研究在肯达里市西肯达里区Lahundape村进行。本研究采用定性描述性分析进行。因变量为产品(X1)、价格(X2)、促销(X3)、地点(X4)、服务(X5)、流程(X6)、人员(X7)和物证(X8)。自变量(Y)是UD Mete mubarak Lombe所采用的营销策略。结果表明,UD腰果穆巴拉克所采用的各种方法都有效地提高了销量。
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引用次数: 0
Analysis of the Added Value of the Tofu Tempe Industry in Lambusa Village, Konda District, South Konawe Regency Using the Hayami Method 用Hayami法分析南科纳威县近田区兰布沙村豆腐豆产业的附加值
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.20319
Muhammad Tisakti, M. Syukri, Sakir Sakir
This study aims to determine the process of processing tofu and tempeh in the Home Industry in Lambusa Village, Konda District, South Konawe Regency. The research was carried out in October 2020 to completion at the Elsa Jaya Tofu Tempe Home Industry in Lambusa Village, Konda District, South Konawe Regency, Southeast Sulawesi Province. Respondents in this study were Tofu Tempe entrepreneur Elsa Jaya because those who know more about tofu and tempeh production are the business owners themselves. This study's data collection techniques were observation, interviews (interviews), and recording. The study results indicate that the processing of tofu and tempeh at the Home Industry of Tofu and Tempe Elsa Jaya has complied with SNI 01-3707-2013. The profit from tofu processing in the Elsa Jaya home industry in Lambusa Village, Konda District, South Konawe Regency is Rp. 1,618,000, with a profit rate of 99.81%. In comparison, the profit on tempe processing is Rp. 460,800, with a profit rate of 74.20%.
本研究旨在确定南科纳威县康达区兰布沙村家庭工业中豆腐和豆豉的加工过程。该研究于2020年10月在苏拉威西省东南部南科纳威县康达区Lambusa村的Elsa Jaya豆腐Tempe家庭产业完成。这项研究的受访者是豆腐豆豉的企业家Elsa Jaya,因为那些对豆腐和豆豉生产了解更多的人是企业主自己。本研究的数据收集方法为观察、访谈和记录。研究结果表明,“Elsa Jaya豆腐和豆豉之家”的豆腐和豆豉加工符合SNI 01-3707-2013标准。南科纳威县康达区Lambusa村Elsa Jaya家庭产业的豆腐加工利润为1,618,000卢比,利润率为99.81%。而模子加工的利润为460800卢比,利润率为74.20%。
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引用次数: 0
Analysis of Milkfish Marketing in Ranooha Raya Village, Moramo District, South Konawe Regency 南科纳威县莫拉莫区Ranooha Raya村遮目鱼市场分析
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.20779
Mian Ida Parwati, Surni Surni, M. Syukri
The aims of this research are (1) to determine the marketing channels of milkfish; (2) to determine the level of marketing efficiency of milkfish. This research will be conducted from September to December 2020 in Raooha Raya Village, Moramo District, South Konawe Regency. Data collection techniques are by way of interviews—primary and secondary data. Data analysis is to determine the marketing channels of fish in the Moramo sub-district using descriptive analysis. The results showed that the marketing channel of milkfish in the village of Ranooha Raya consisted of 2 channels, namely marketing channel one from farmers- wholesalers- small traders- consumers, marketing channel two from farmers- small traders- consumers. Then the marketing margin of milkfish on channels I and II is the same, namely Rp. 2,000. The thing that causes the similarity of marketing margins for each channel is because, in Moramo District, farmers there determine the price where the price applies to each marketing agency.
本研究的目的是:(1)确定遮目鱼的销售渠道;(2)确定遮目鱼的营销效率水平。这项研究将于2020年9月至12月在南科纳威县莫拉莫区Raooha Raya村进行。数据收集技术是通过访谈-主要和次要数据。数据分析是利用描述性分析确定Moramo街道鱼类的销售渠道。结果表明,Ranooha Raya村遮目鱼的销售渠道由2个渠道组成,即销售渠道1为养殖户-批发商-小商贩-消费者,销售渠道2为养殖户-小商贩-消费者。那么遮目鱼在渠道I和渠道II上的营销边际相同,即Rp. 2000。导致每个渠道的营销利润相似的原因是,在莫拉莫地区,农民决定价格,价格适用于每个营销机构。
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引用次数: 0
Determination of Marketing Strategy Priority in the Tofu Processing Industry Using Analytical Hierarchy Process (AHP) Method (Case Study of Wakobalu Agung Village, Kabangka District, Muna Regency) 运用层次分析法确定豆腐加工业营销策略优先级(以穆纳县卡邦卡区Wakobalu Agung村为例)
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.20576
Ilham La Ode, S. Sarinah, M. Syukri
This study aims to obtain the highest goals and weights from the marketing strategy in the tofu industry in Wakobalu Agung Village, Kabangka District, Muna Regency, using the AHP method to obtain stakeholders from the marketing strategy in the tofu industry in Wakobalu Agung Village, Kabangka District, Muna Regency using the AHP method, To get the alternative and the highest weight of the marketing strategy in the tofu industry using the AHP method. Data collection is done by interview method, questionnaire/questionnaire technique, and documentation. The results showed that the marketing strategy of the tofu processing industry increased the importance of each goal, namely increasing income with a weighted value of (0.394), increasing demand with a weighted value of (0.303), improving product quality with a weighted value of (0.187), and rising competitive price with a weighted value of (0.116). The level of importance of each stakeholder is the tofu industry with a weighted value of (0.435), Farmers with a weighted value of (0.204), the government with a weighted value of (0.173), academics with a weighted value of (0.094) and finance with a value of (0.093). The marketing strategy in the tofu industry for each stakeholder is the tofu industry with a weighted value of (0.435), farmers with a weighted value of (0.204), the government with a weighted value of (0.173), academics with a weighted value of (0.094) and finance with a value of (0.093). The alternative assessment resulted in the highest weighting successively product development strategy with a value of (0.579), market share increase strategy (0.234), improvement strategy, and utilization of existing resources (0.187).
本研究旨在从Muna Regency Kabangka区Wakobalu Agung村的豆腐行业营销策略中获得最高目标和权重,使用AHP方法从Muna Regency Kabangka区Wakobalu Agung村的豆腐行业营销策略中使用AHP方法获得利益相关者,使用AHP方法获得豆腐行业营销策略的可选性和最高权重。数据收集是通过访谈法,问卷调查/问卷调查技术,和文件。结果表明,豆腐加工业的营销策略提高了各目标的重要性,即增加收入的权重值为(0.394),增加需求的权重值为(0.303),提高产品质量的权重值为(0.187),提高竞争价格的权重值为(0.116)。各利益相关者的重要程度分别为:豆腐产业(0.435)、农民(0.204)、政府(0.173)、学术界(0.094)、金融(0.093)。各利益相关者对豆腐行业营销策略的权重值分别为:豆腐行业(0.435)、农民(0.204)、政府(0.173)、学者(0.094)、金融(0.093)。在可选评价中,权重最高的依次是产品开发策略(0.579)、市场份额增加策略(0.234)、改进策略和现有资源利用策略(0.187)。
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引用次数: 0
Analysis of Rice Business Income in Samaturu District, Kolaka Regency 科拉卡县萨马图鲁县水稻经营收入分析
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.19372
I. Irmawati, La Nalefo La Nalefo, Muhamad Syukri Sadimantara
   The aims of this study are: (a) To analyze the income of rice farmers in Kaloloa Village, Samaturu District, Kolaka Regency; (b) To analyze the strengths, weaknesses, opportunities, and threats in Manage Village, Samaturu District, Kolaka Regency, and (c) To study the rice marketing strategy in Kaloloa Village, Samaturu District, Kolaka Regency. This Research will be conducted in November 2019 in Kaloloa Village, Samaturu District, Kolaka Regency. The population in this study were all rice farmers in Kaloloa Village, Samaturu District, Kolaka Regency, which amounted to 13 rice farmers. The sample in this study is part of the number and characteristics possessed by the population. In this study, the sample for internal factors consisted of 13 rice farmers, and the sample for external factors consisted of 3 consumers. Analysis of the data used in the Analysis of the Principal Opportunity Point (BEP) used to determine the strategy. This study shows that rice farmers in Kaloloa Village have an average production of 4,146 with a selling price of Rp. 4,500/Kg. So farmers' income is IDR 91,471,900 / season or equivalent to an average of 7,036,300. per season. Meanwhile, the total production is 20,025, with an average of 4,146 per hectare.
本研究的目的是:(a)分析Kolaka县Samaturu区Kaloloa村稻农的收入;(b)分析科拉卡县萨马图鲁县Manage Village的优势、劣势、机遇和威胁;(c)研究科拉卡县萨马图鲁县卡洛亚村的大米营销策略。该研究将于2019年11月在Kolaka摄制区Samaturu区的Kaloloa村进行。本研究的人口均为Kolaka县Samaturu区Kaloloa村的稻农,共13名稻农。本研究中的样本是总体所拥有的数量和特征的一部分。本研究内部因素样本为13名稻农,外部因素样本为3名消费者。分析用于确定策略的主要机会点分析(BEP)的数据。这项研究表明,Kaloloa村的稻农平均产量为4,146,售价为每公斤4,500卢比。因此,农民的收入为91,471,900印尼盾/季或相当于平均7,036,300印尼盾。每一个季节。同时,总产量为20025只,平均每公顷产量为4146只。
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引用次数: 0
Analysis of Banana Dempo Business Development in South Poleang District, Bombana Regency Bombana摄政区South Poleang区香蕉Dempo业务发展分析
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.20084
Aldi Hidayat, S. Sarinah, M. Syukri
This study aims to determine the strategy of developing a banana dempo business with a SWOT analysis in Poleang Selatan District, Bombana Regency. Determination of the research location was done purposively. Data was collected by using questionnaires, interviews, and documentation methods. The analysis used is a SWOT analysis. Based on the study results, the internal strength factor with the highest score of 0.60 is the variety and quality of the banana dempo product with a weight value of 0.15 twigs 4. The internal weakness factor with the lowest score of 0.05 is that product promotion activities are not carried out with a weight value of 0.05 branches 1. External opportunity factor with the highest score of 0.45, namely products that become typical souvenirs with a weight value of 0.15 with twigs 3. External threat factor with the lowest score of 0.15 the price of raw materials is increasing with a weight value of 0.15 twigs 1. The strategies generated in the prospect of developing the banana dempo business "UD Rahmat" in Batu Putih Village, Poleang Selatan District are SO (1) strategies to maintain the quality of banana chips products made from natural, quality, and nutritious raw materials to meet the demand for banana chips, (2) increase the amount of production and quality of banana Dempo to meet market demand, (3) increasing promotion and (4) utilizing government assistance in reducing production costs), WO strategy ((1) increasing and strengthening marketing network and (2) improving business management system), ST strategy (1) Ensuring availability of primary raw materials continuously and (2) implementing production cost efficiency), and the WT strategy (1) increasing the ability to use modern technology in product innovation and (2) increasing the motivation of business actors in improving production quality).
本研究旨在确定在Bombana Regency的Poleang Selatan区发展香蕉dempo业务的SWOT分析策略。研究地点的确定是有目的的。采用问卷调查、访谈和文献法收集数据。使用的分析是SWOT分析。综合研究结果,内力因子得分最高为0.60的是香蕉样品产品的品种和质量,权重值为0.15 twigs 4。内部弱点因素得分最低为0.05,即没有开展产品促销活动,权重值为0.05分支1。外部机会因子得分最高,为0.45,即成为典型纪念品的产品,其权重值为0.15,细枝3。外部威胁因子得分最低为0.15,原材料价格呈上升趋势,权重值为0.15。在Poleang Selatan区Batu Putih村发展香蕉薯片业务“UD Rahmat”的前景中产生的策略是:(1)保持香蕉薯片产品的质量,采用天然,优质和营养的原材料,以满足香蕉薯片的需求;(2)增加香蕉薯片的产量和质量,以满足市场需求;(3)加大推广力度;(4)利用政府援助降低生产成本。WO战略((1)增加和加强营销网络,(2)改善企业管理体系),ST战略(1)确保主要原材料的持续可用性,(2)实施生产成本效率),WT战略(1)提高在产品创新中使用现代技术的能力,(2)提高企业行为者提高生产质量的动机)。
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引用次数: 0
Analysis of Added Value of Crab Crab Processing Business at Home Industry MP KDK 1 in Tapi-But Village Marrobo District, Muna Regency 穆纳县Marrobo区Tapi-But村家庭产业螃蟹加工业务的附加值分析
Pub Date : 2022-06-07 DOI: 10.33772/tekper.v2i2.18877
Andi Gamu, S. Sarinah, Sakir Sakir
This study aims to determine the stages of processing crab crabs in the Home Industry of MP KDK 1 in Tapi-But Village, Muna Regency, by using added value analysis, namely the Hayami Method, which shows the crab production industry. Based on the study results through 4 stages of processing, namely steaming, separating shells and claws, packaging, and cooling. The added value created from processed crab activities is IDR 30,748, while the added value created for one month is IDR 90,337,624.
本研究旨在通过附加值分析,即Hayami方法,确定Muna Regency Tapi-But村MP KDK 1的家庭产业加工螃蟹的阶段,即螃蟹生产产业。根据研究结果,经过蒸熟、壳爪分离、包装、冷却4个阶段的加工。螃蟹加工活动创造的附加值为30,748印尼盾,而一个月创造的附加值为90,337,624印尼盾。
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引用次数: 0
Financial Feasibility Analysis Of Touch Processing Business In Wulanga Village, West Muna Regency (Case Study: Al Fatah Home Industry) 西穆纳县乌兰加村触摸加工业务财务可行性分析(以Al Fatah家具业为例)
Pub Date : 2022-04-25 DOI: 10.33772/tekper.v3i1.26178
Erni Purnawati, La Karimuna, Sakir Sakir
This study aims to analyze the financial feasibility of the Al Fatah tofu processing business in Wulanga Jaya Village, West Muna Regency, and determine the sensitivity level of the financial feasibility of Al Fatah tofu processing business in Wulanga Jaya Village, West Muna Regency. Respondents were taken in this study as many as three people, namely one leader and two employees of the production division. The data analysis method used in this research uses the cost, income, and profit analysis formula. Meanwhile, to calculate business feasibility, the formulas used are Revenue Cost Ratio (R/C), Break Even Point (BEP), and Return On Investment (ROI). The results showed that the average profit received by the Al Fatah tofu processing business artisans was Rp. 74,669,880/year. Based on the calculation of business feasibility obtained R/C 4.06, production BEP value of 3,244 kg, BEP price of Rp. 184.31 and an ROI value of 30.69%, so the al Fatah tofu processing business in Wulanga Jaya Village, West Muna Regency, is feasible.
本研究旨在分析西穆纳县乌兰加查亚村Al Fatah豆腐加工业务的财务可行性,确定西穆纳县乌兰加查亚村Al Fatah豆腐加工业务财务可行性的敏感性水平。本研究的调查对象多达三人,即生产部的一名领导和两名员工。本研究使用的数据分析方法采用成本、收入和利润分析公式。同时,为了计算业务可行性,使用的公式是收入成本比(R/C),盈亏平衡点(BEP)和投资回报率(ROI)。结果表明,Al Fatah豆腐加工业务工匠的平均利润为74,669,880卢比/年。根据商业可行性计算得出R/C为4.06,生产BEP值为3244 kg, BEP价格为Rp. 184.31,投资回报率为30.69%,因此在西穆纳县乌兰加贾雅村开展al Fatah豆腐加工业务是可行的。
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引用次数: 0
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Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
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