Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.52-64
Daryna Stafiichuk
The purpose of this study is to actualize a concept of "linguistic sexism" in the media discourse through the prism of gender linguistics, which today determines some tendencies in scientific research of modern humanitarian studies. The development of a new political system, the progress of information space, the transformation of the socio-political situation in the country, the emergence of new threats in a rapidly changing world require the development of gender construct in rhetorical theory. An integral part of the modern space is the principle of gender equality, gender democracy and the establishment of gender culture in the world, that is directly implemented into the language. Accordingly, the achievements of gender linguistics study in the media-linguistic aspect significantly affects the formation of moral and material values of modern society. Representation of gender-oriented topics in the language of the media contributes to their public discussion and in the future to overcoming stereotypes in society in the future. The extra- and intralingual motivation of the spread мені не нравиця це спред може wide usage of linguistic sexism in the media discourse was analyzed. Special attention is paid to the concept of "linguistic androcentrism" as a manifestation of linguistic sexism through the prism of domestic and global gender studies on the example of informational media texts. The article analyzes the texts of informational resources of well-known Ukrainian media in order to determine the selection and functioning of a complex of linguistic means of various expressions of linguistic sexism in mass media. Our study also examines the concept of "gender metaphor", its functions and expressions in the language of the Ukrainian mass media. In addition, the article describes ways of avoiding linguistic sexism in the discourse media communication and identifies prospects of further research in a comparative context using particular examples.
本研究的目的是通过性别语言学的棱镜来实现媒介话语中的“语言性别主义”概念，这在今天决定了现代人道主义研究的一些科学研究趋势。新的政治制度的发展、信息空间的进步、国家社会政治形势的转变、快速变化的世界中出现的新威胁，都要求修辞理论中性别建构的发展。现代空间的一个组成部分是世界性别平等、性别民主的原则和性别文化的建立，这直接体现在语言中。因此，性别语言学在媒介语言学方面的研究成果对现代社会道德价值观和物质价值观的形成有着重要的影响。在媒体的语言中呈现面向性别的主题有助于公众讨论，并有助于今后克服社会上的陈规定型观念。分析了语言性别歧视在媒介话语中传播мені не нравиця це спред може的语外动机和语内动机。通过国内和全球性别研究的棱镜，以信息媒体文本为例，特别关注作为语言性别歧视表现形式的“语言男性中心主义”概念。本文通过对乌克兰知名媒体信息资源文本的分析，以确定大众媒体中各种语言性别歧视表达的语言手段综合体的选择和功能。我们的研究还探讨了“性别隐喻”的概念，它在乌克兰大众媒体语言中的功能和表达。此外，文章还描述了在话语媒体传播中避免语言性别歧视的方法，并通过具体的例子在比较背景下确定了进一步研究的前景。
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Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.129-143
Yurii Bilokobylskyi
The article is devoted to the study of political discourse within the virtual space – an "artificial" world created in recent decades with the help of information technologies, where individuals are able to communicate with each other over vast distances, modeling their own personality at will. The research, in particular, is aimed at studyinh how political communication changes in the virtual reality, what linguistic and extralinguistic means are used by political actors when communicating with their electorate and between each other. Using the categories proposed by T. van Dijk, the article proposes the use of new characteristic features for Internet discourse, such as speaker's anonymity, semi-formal tone of communication, more open and competitive expression of opinions, emotionality, etc. for the analysis of communication within the virtual space. The article proposes a clarification of the definition of political discourse, highlights its most important features, defines differences in communicative strategies depending on the gender of the speaker or political actor. With the help of the proposed categories and based on the works of such prominent scholars as R. Wodak, L. de Saussure and T. van Dijk, the article provides a new definition of the concept of political Internet discourse, which is aimed at a more complete consideration of the interaction between individuals within the virtual space. It is suggested to use the categories proposed by T. van Dijk for the analysis of communication within the virtual space, which will allow to single out communicative situations that are directly related to the political sphere. By comparing communicative situations in the "artificial" world with the physical one, it is argued that a characteristic feature of political Internet discourse is the transfer of extralinguistic components through textual communication. It is clarified that in many communicativesituations between political actors and other users, the latter act as the information recipients, limited only to the ability to interact with other recipients. In conclusion, it is suggested to understand political Internet discourse as actions of a linguistic and extralinguistic nature, related to the political sphere and implemented in the virtual space by political actors and ordinary users; actions, which are characterized by the possibility of anonymous subjectivity, semi-formality, a more open and competitive nature of expressing opinions, etc., and in which the transfer of extralinguistic components is achieved mainly through text communication. Based on the categorical clarifications made in the article, strategies for further Internet discourse analysis are developed.
这篇文章致力于研究虚拟空间中的政治话语——这是近几十年来在信息技术的帮助下创造的一个“人工”世界，在这个世界里，个人可以远距离交流，随心所欲地塑造自己的个性。该研究特别旨在研究虚拟现实中的政治沟通如何变化，政治行为者在与选民以及彼此之间进行沟通时使用了哪些语言和语言外手段。本文利用T. van Dijk提出的分类，提出利用互联网话语的新特征，如说话者的匿名性、半正式的交流语气、更开放和竞争性的意见表达、情绪性等来分析虚拟空间内的交流。本文对政治话语的定义进行了澄清，强调了其最重要的特征，并根据说话者或政治行为者的性别定义了交际策略的差异。本文借助所提出的分类，并以R. Wodak、L. de Saussure和T. van Dijk等著名学者的著作为基础，对政治网络话语的概念进行了新的定义，旨在更全面地考虑虚拟空间中个体之间的互动。建议使用T. van Dijk提出的类别来分析虚拟空间内的交流，这将允许挑选出与政治领域直接相关的交流情况。通过对比“人工”世界与现实世界的交际情境，本文认为网络政治话语的一个特征是语篇交际中语言外成分的转移。澄清的是，在政治行为者和其他用户之间的许多交流情况中，后者充当信息接受者，仅受限于与其他接受者互动的能力。最后，建议将网络政治话语理解为一种语言和语言外的行为，与政治领域有关，由政治行为者和普通用户在虚拟空间中实施;动作，具有匿名主体性的可能性、半正式性、表达意见的开放性和竞争性等特点，其中语外成分的转移主要通过语篇交际来实现。基于本文的分类澄清，本文提出了进一步分析网络话语的策略。
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Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.44.6-27
Juliya Dyadyshcheva-Rosovetska, S. Rosovetsky
The paper outlines a portrait of Stanislav Rosovetsky, a broad-based philologist who worked all his life in the field of Slavic studies, a scientist who operated an almost full range of philological tools and skillfully combined classical methods with the modern concepts. The research is focused on the linguistic heritage of an encyclopedically educated researcher, whose scientific interests included the development of professional methodology, aspects of studying the language of folklore, linguistics, historical lexicology, stylistics, history of Ukrainian literary language, terminological issues, methodological studies, mediaeval scholars. etc. The significance of his textbook "Ukrainian folklore in theoretical light", which became the culmination of many years of activity of the professor of Kyiv National Taras Shevchenko University, is considered from the linguistic point of view. There, the author describes the multifaceted links between folklore and linguistics; emphasis is placed on the impersonality of traditional folklore – because this aspect brings it closer to the language. The focus is also on folklorists' understanding of new theories and research methods developed by linguists, which enriches the theory of the science of folklore. In addition, the application of methods of linguistic stylistics to the folklore language material is substantiated. The importance of borderline studies of folklore with dialectology is emphasized. Linguistic aspects of the fundamental work "Taras Shevchenko and Folklore" are outlined in the paper. The work of T. Shevchenko, not only a genius poet, linguist, founder of the new Ukrainian literary language, but also a bearer of traditional folklore occupied a special place in the scientific work of S. Rosovetsky. The emphasis on the linguistic and stylistic specifics of the embodiment of folklore methods of text organization in Shevchenko's works – repetitions, psychological parallelisms, "Slavic negative parallelisms", "reservatio mentalis", etc. – is especially emphasized. The importance of differentiating Shevchenko's folklore recordings made from memory and "voice" was also given a mention. The importance of the conclusions of the section «Language of the "Word... "», devoted to linguistic issues, and especially dialectological, in S. Rosovetsky's monograph «"A Word about Igor's Regiment" in Relations with Folklore» is observed.
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Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.81-108
Y. Nikiforova, O. Popivniak, E. Galitska
The article deals with the perfume and cosmetic name corpus research in the aspect of parametrization in multiaspective and multistructural ways. Multiaspective peculiarities are divided into naming and informational aspects. Multistructural features are reflected in the combination of A-brand (manufacturer), B-basic (individual), C-genitive (article), D-functional-descriptive integrants. The next level of multistructural features is connected with the combination of integrants into bigger structures, they are integrators. They are associated within the huge article unit name corpus. The corpus itself consists of such semantic components as quantificators, qualificators, determinatives. Naming integrator corpus provides the discrimination of article units, and demonstrates the involvement of naming devices and some shade of social stratification. Involvement of naming register is reflected in the corpus too. Article units are associated with their naming integrators. In the process of research there were two stages of selection. The primary stage identified 54 classes of goods. The secondary one identified 13 leading classes of olfactory and colouring goods. Parameters which are identified in the process of parametrization may be qualitative and quantitative in their mutual functioning and correlation. Quality and quantity are reflected in goods types, naming devices, naming register. The goods name corpus is a stock of information, knowledge about article units. The informational nucleus is created with two subgroups. The first subgroup represents some information about olfactory, aroma, fragrance, odour. The second one contains some information about optical effect, colouring, tinting, masking.
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Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.65-80
V. Bondarenko, Andriy Botsman, O. Dmytruk
The purpose of this article is to separate grammatical structures that demonstrate the development of the future tense forms in the Germanic languages. The first step of research includes the identification of word forms for temporal description. Gradual identification of primitive analytical forms gives the possibility of tracing the gradual analytisation of the corresponding word combinations and their further transformation into stable analytical verb structures. Finding out latent features helps to recognize differentiated grammatical forms that are used to create and build the set of the formal Germanic future tense structures. The subject of the research is the components used to form temporal verb forms that project the action into the future. The Gothic language, which is understood as the initial, primary stage for the research, used forms of the present tense to describe the future action involving a phrase or an upper phrase context. Within the present tense forms a prefixal word-formation model was found. The Gothic optative was involved to render the future tense. The weak models of Gothic analytisation are connected with the infinitive phrase and auxiliary verb haban. Combination of auxiliary verbs with verbals (infinitive or participle I) were found in the North and West Germanic languages. These verb combinations involved a very restricted set of notional verbs used in two verbal forms. The first element of the phrase that falls under the process of future grammaticalization was preterite-present verbs, inchoative and some durative verbs. Stability of primary analytical temporal forms was created by using only two variants of verbals (infinitive or participle I). The first component of analytical temporal forms gradually lost its primary lexical meaning through its transformation into the auxiliary element. In the process of further differentiation of the Germanic languages some peculiarities were traced. The German language did not develop individual analytical forms with preterite-present (modal) verbs. Other West Germanic and Scandinavian languages used preterite-present (modal) verbs as a leading mechanism for temporal analytisation. Creation of analytical temporal forms happened within twofold formats.
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Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.39-51
T. Tsvirkun
In the article is highlighted and analyzed the linguistic means of reproducing values in social media. The peculiarities of the interpretation of the category "value" in various branches of science are considered: sociology, cultural studies, philosophy, psychology, and linguistics. In sociology, value is compared to "atmospheric pressure", in cultural studies it is explained as what a person values most. In philosophy, value is defined as significance, that which is desirable as opposed to real. Psychologists distinguish three forms of existence of value: representations produced by social consciousness; specific creations and personal values, and also trace the close connection of values with the subsequent behavior of people. In linguistics, value is considered in connection with the linguistic picture of the world. Research attention is paid to the verbalization of values in social networks, as this is an influence on the consciousness and state of people, the formulation of their beliefs and further actions. It was emphasized that social networks of state structures are becoming not only means of operational information of Ukrainians, but also ways of spreading values. The material for the research was the posts of "Ukrzaliznytsia", "Ukrposhta", "DSNS", "National Police", "Police of Cherkasy Region", "State Border Service", etc. The conducted analysis proved that the values of the nation, freedom, security, care, victory and peace are disseminated on the pages of social networks of official state institutions. These values are represented by evaluative adjectives with positive semantics, the highest degree of comparison of adjectives, modes of verbs, precedent situations, etc. It was concluded that the values are those that are necessary for the Ukrainian society during the period of martial law, and their linguistic expression is aimed at the formation or correction of the existing worldview orientations, consciousness and conscious behavior of the citizens of Ukraine.
{"title":"Means of verbalization of values in modern social media","authors":"T. Tsvirkun","doi":"10.17721/apultp.2022.45.39-51","DOIUrl":"https://doi.org/10.17721/apultp.2022.45.39-51","url":null,"abstract":"In the article is highlighted and analyzed the linguistic means of reproducing values in social media. The peculiarities of the interpretation of the category \"value\" in various branches of science are considered: sociology, cultural studies, philosophy, psychology, and linguistics. In sociology, value is compared to \"atmospheric pressure\", in cultural studies it is explained as what a person values most. In philosophy, value is defined as significance, that which is desirable as opposed to real. Psychologists distinguish three forms of existence of value: representations produced by social consciousness; specific creations and personal values, and also trace the close connection of values with the subsequent behavior of people. In linguistics, value is considered in connection with the linguistic picture of the world. Research attention is paid to the verbalization of values in social networks, as this is an influence on the consciousness and state of people, the formulation of their beliefs and further actions. It was emphasized that social networks of state structures are becoming not only means of operational information of Ukrainians, but also ways of spreading values. The material for the research was the posts of \"Ukrzaliznytsia\", \"Ukrposhta\", \"DSNS\", \"National Police\", \"Police of Cherkasy Region\", \"State Border Service\", etc. The conducted analysis proved that the values of the nation, freedom, security, care, victory and peace are disseminated on the pages of social networks of official state institutions. These values are represented by evaluative adjectives with positive semantics, the highest degree of comparison of adjectives, modes of verbs, precedent situations, etc. It was concluded that the values are those that are necessary for the Ukrainian society during the period of martial law, and their linguistic expression is aimed at the formation or correction of the existing worldview orientations, consciousness and conscious behavior of the citizens of Ukraine.","PeriodicalId":34830,"journal":{"name":"Aktual''ni problemi ukrains''koi lingvistiki teoriia i praktika","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90393072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.15-26
D. Syzonov
The article analyzes modern parameters of advertising communication in the context of linguistic expertise and legal linguistics. Advertising is considered as an information product, intended to form and maintain the opinion of advertising consumers, to influence the recipient for marketing purposes, and therefore may become a subject of analysis of linguist-expert. Advertising communication is often interpreted as a powerful tool of influence on the mass consciousness, which leads to legal evaluation of the texts of advertising. The author defines professional limits of the linguist-expert who works with the advertising text, as well as described parameters of conflict in the advertising, its status in the legislative field and media reality. It is proposed to separate a special type of linguistic expertise of the advertising text (by functional-communicative parameter), which allows further search of the media linguist and legal linguist on the mentioned problem. Special attention is paid to the legal status of linguistic expertise of the advertising text, which is regulated by a number of laws of Ukraine ("About advertising", "About information", "About printed mass media (press) in Ukraine", etc.) and accompanying legal documents, regulations, agreements about international cooperation and others. The attention is focused on different types of advertising (informational, image, explanatory, reminding, etc.) and types, legally correlated (external, internal, social, commercial, etc.) texts. The legislative established types of advertising – conscientious and unscrupulous, discriminatory, comparative, etc., which language characteristics become the subject of analysis of linguist-expert are also commented. Thus, advertising as a powerful source of verbal and non-verbal manipulation strategies, which can be misled by potential consumers, is considered not only from the position of media analysts, but also legal linguistics and linguistics expertise.
{"title":"Advertising communication in the professional analysis of an linguistic expert","authors":"D. Syzonov","doi":"10.17721/apultp.2022.45.15-26","DOIUrl":"https://doi.org/10.17721/apultp.2022.45.15-26","url":null,"abstract":"The article analyzes modern parameters of advertising communication in the context of linguistic expertise and legal linguistics. Advertising is considered as an information product, intended to form and maintain the opinion of advertising consumers, to influence the recipient for marketing purposes, and therefore may become a subject of analysis of linguist-expert. Advertising communication is often interpreted as a powerful tool of influence on the mass consciousness, which leads to legal evaluation of the texts of advertising. The author defines professional limits of the linguist-expert who works with the advertising text, as well as described parameters of conflict in the advertising, its status in the legislative field and media reality. It is proposed to separate a special type of linguistic expertise of the advertising text (by functional-communicative parameter), which allows further search of the media linguist and legal linguist on the mentioned problem. Special attention is paid to the legal status of linguistic expertise of the advertising text, which is regulated by a number of laws of Ukraine (\"About advertising\", \"About information\", \"About printed mass media (press) in Ukraine\", etc.) and accompanying legal documents, regulations, agreements about international cooperation and others. The attention is focused on different types of advertising (informational, image, explanatory, reminding, etc.) and types, legally correlated (external, internal, social, commercial, etc.) texts. The legislative established types of advertising – conscientious and unscrupulous, discriminatory, comparative, etc., which language characteristics become the subject of analysis of linguist-expert are also commented. Thus, advertising as a powerful source of verbal and non-verbal manipulation strategies, which can be misled by potential consumers, is considered not only from the position of media analysts, but also legal linguistics and linguistics expertise.","PeriodicalId":34830,"journal":{"name":"Aktual''ni problemi ukrains''koi lingvistiki teoriia i praktika","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81116877","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.45.27-38
D. Dergach
The article expertly comments on the trend of genre innovations in modern Ukrainian mass media. The author's argumentation is based on the functional evolution of the literary language, which is reflected in the change of the style's communicative nature, in particular, media. Logically also in his genre system. The situation of genre forms' modeling according to the criteria of syncretism, updated in time and space of modern Ukrainian-language communication, is commented on, which is connected with the need of recipients to perceive information from the media not linearly, but constructively – multifaceted and variable. It results in the active emergence of genre variants, actualized in the media space, which modify its functional and stylistic resource and potential. Genre innovations are interpreted in the context of a professional analysis of language show genre new for national media, which appears as a communicative invariant of intellect show and is synchronized with the style of the edutainment format. Language factology attests the conceptualization of the cultural and linguistic context of social communication in Ukrainian language, which is based on current rules, established tradition, and transitional forms that undergo communicative adaptation. Thus, the novelty of the genre is formulated, which consists in the intellectual understanding of the communicative nature of Ukrainian language in media space. The mass audience gets an objective opportunity to participate in the comprehension and understanding of the processes that indicate the dynamics of the literary language, its norms and exceptions. The thesis is proved that new for the media language show genre is a syncretic phenomenon in terms of functional and stylistic resource and genre nature, which is based on a communicatively motivated combination of information and entertainment functions. Information in this case relies on the cognitive context of verbalization, as it concerns the actualization of cognitive processes of the development of mass language consciousness, which is provided by the creolized resource of media entertainment.
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Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.44.48-67
D. Dergach
The article verbalizes author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms' changes in modern society) and determines the criteria for its professional analysis. These are linguistic, functional and stylistic, linguocultural and sociolinguistic dimensions of evolution of forms of social communication in mass-media sphere. The research focuses on the non-specific communicative principles of the dynamics of genres in traditional and new media, that, according to extra- and intralinguistic factors, provide different ways of fulfilling the tasks of communicative situation. The paper states actual nowadays medialinguistic aspectology for research of media genres in projection on language functions, realized in communicatively changing mass-media context, associated with psychological time and space of culture. Particular attention is paid to the dynamics of functional markers in genre paradigm of media space through the language and cognitive integration of new / traditional genres (post, comment, stories, giveaway, etc.), that in their functional combination form a macrotext, relevant for media communication nowadays. The author also touches upon discussion issues of modern communicative linguistics and media genre theory, that outline the prospects for further investigations in this scientific field: accuracy of nomination and status of certain genres, relevance / irrelevance of traditional for stylistics of the 2nd half of the 20th century genre factors – according to the modern genres of media communication, the diffuse nature of the intellectualization of mass media genre system, connected with appropriate / inappropriate differentiation of such categories, as hyper-genre, sub-genre, genre variety unit, etc.
{"title":"Language intellectualization in new media: evolution of genre paradigm","authors":"D. Dergach","doi":"10.17721/apultp.2022.44.48-67","DOIUrl":"https://doi.org/10.17721/apultp.2022.44.48-67","url":null,"abstract":"The article verbalizes author's position, concerning the intellectualization of genre system of media communication (as a result of communication forms' changes in modern society) and determines the criteria for its professional analysis. These are linguistic, functional and stylistic, linguocultural and sociolinguistic dimensions of evolution of forms of social communication in mass-media sphere. The research focuses on the non-specific communicative principles of the dynamics of genres in traditional and new media, that, according to extra- and intralinguistic factors, provide different ways of fulfilling the tasks of communicative situation. The paper states actual nowadays medialinguistic aspectology for research of media genres in projection on language functions, realized in communicatively changing mass-media context, associated with psychological time and space of culture. Particular attention is paid to the dynamics of functional markers in genre paradigm of media space through the language and cognitive integration of new / traditional genres (post, comment, stories, giveaway, etc.), that in their functional combination form a macrotext, relevant for media communication nowadays. The author also touches upon discussion issues of modern communicative linguistics and media genre theory, that outline the prospects for further investigations in this scientific field: accuracy of nomination and status of certain genres, relevance / irrelevance of traditional for stylistics of the 2nd half of the 20th century genre factors – according to the modern genres of media communication, the diffuse nature of the intellectualization of mass media genre system, connected with appropriate / inappropriate differentiation of such categories, as hyper-genre, sub-genre, genre variety unit, etc.","PeriodicalId":34830,"journal":{"name":"Aktual''ni problemi ukrains''koi lingvistiki teoriia i praktika","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84501923","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.17721/apultp.2022.44.118-129
K. Karpova, O. Borymska
TikTok is a social network that has provided its users with a unique combination of communicative tools and, as a result, has laid the foundation for a new communication context for self-expression and identity presentation. The article examines how TikTokers' discourse, with the help of the app's technology, uses language means and other semiotic systems to present their self, to construct their online identities and to attract like-minded audiences. The study is based on 45 TikTok videos uploaded by different bloggers who were selected with the help of continuous sampling. The videos are analyzed by applying Critical Discourse Analysis and, in particular, Multimodal Discourse Analysis as frameworks for critical examination of verbal and nonverbal (images, soundtracks, clothes, etc.) means as well as contextual and intertextual structures of the TikTokers' texts aimed at online self-expression and identify-presentation. The research reveals that the TikTokers avail themselves with syntactic patterns typical of self-presentation in order to assert their preferred selves and construct their identities by purposefully breaking away from conventional master identities, e.g., they claim either to be sex-neutral, or to be able to combine stereotypically incompatible identities, or to deny having any identity at all. To reflect on their selves and convey their message to the audience, the TikTokers use texts that feature intertextuality and multimodality. The merge of multimodal semiotic means helps the bloggers to create a complex of techno-semio-linguistic materiality typical of social media. The bloggers succeed in combining these diverse means so as to develop the intended meaning, to mediate their identities to their audience and, finally, to create their own communities rallied around the constructed identities.
{"title":"My cyber self: identity presentation on TikTok","authors":"K. Karpova, O. Borymska","doi":"10.17721/apultp.2022.44.118-129","DOIUrl":"https://doi.org/10.17721/apultp.2022.44.118-129","url":null,"abstract":"TikTok is a social network that has provided its users with a unique combination of communicative tools and, as a result, has laid the foundation for a new communication context for self-expression and identity presentation. The article examines how TikTokers' discourse, with the help of the app's technology, uses language means and other semiotic systems to present their self, to construct their online identities and to attract like-minded audiences. The study is based on 45 TikTok videos uploaded by different bloggers who were selected with the help of continuous sampling. The videos are analyzed by applying Critical Discourse Analysis and, in particular, Multimodal Discourse Analysis as frameworks for critical examination of verbal and nonverbal (images, soundtracks, clothes, etc.) means as well as contextual and intertextual structures of the TikTokers' texts aimed at online self-expression and identify-presentation. The research reveals that the TikTokers avail themselves with syntactic patterns typical of self-presentation in order to assert their preferred selves and construct their identities by purposefully breaking away from conventional master identities, e.g., they claim either to be sex-neutral, or to be able to combine stereotypically incompatible identities, or to deny having any identity at all. To reflect on their selves and convey their message to the audience, the TikTokers use texts that feature intertextuality and multimodality. The merge of multimodal semiotic means helps the bloggers to create a complex of techno-semio-linguistic materiality typical of social media. The bloggers succeed in combining these diverse means so as to develop the intended meaning, to mediate their identities to their audience and, finally, to create their own communities rallied around the constructed identities.","PeriodicalId":34830,"journal":{"name":"Aktual''ni problemi ukrains''koi lingvistiki teoriia i praktika","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82655988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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