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Modern media ethics: problems and challenges 现代媒体伦理:问题与挑战
Pub Date : 2022-01-01 DOI: 10.17721/apultp.2022.45.6-14
L. Shevchenko
The article analyzes the ethical issues of modern media with its projection on the conceptual disposition of classical (Kantian) ethics and new ethics. The ethical component in Oswald Spengler's concept of the history of philosophy ("The Decline of the West") is considered, in particular the thesis about shifting the center in scientific analysis from abstract and systematic to practical knowledge of the ethical nature of language and thinking. Attention is paid to non-linear views on the history of philosophy, the transformation of basic concepts in science, the "linguistic turn" in modern philosophy related to the pragmatics of natural language, which are important for understanding the evolution of ethical models of societies. Ethical dominants are considered through commensuration with human nature, in particular, its desire for freedom, the realization of aspirations in the categories of good and evil, the desire to change the world and evolve with it. Emphasis is placed on the ethical polyphony of modern societies and, at the same time, various manifestations of freedom that combine tradition and new models of world perception. Language communication, primarily in the media, whose principle of activity is based on informing and influencing, testifies to the complexity of the communicative situation. Legal criteria regarding the ethics of language communication, and cultural tradition, and real social processes in society can be as special regulations. The human evolves, society evolves, ethical values are transformed, that determine the current state and perspective of social communication.
本文从古典伦理学(康德伦理学)和新伦理学的概念取向出发,分析了现代传媒的伦理问题。奥斯瓦尔德·斯宾格勒(Oswald Spengler)的哲学史概念(“西方的衰落”)中的伦理成分被考虑在内,特别是关于将科学分析的中心从抽象和系统转移到语言和思维的伦理本质的实践知识的论文。关注哲学史的非线性观点,科学基本概念的转变,现代哲学中与自然语言语用学相关的“语言转向”,这对于理解社会伦理模式的演变非常重要。伦理优势是通过与人性的通约来考虑的,特别是对自由的渴望,对善恶范畴的愿望的实现,改变世界并与之一起进化的愿望。重点放在现代社会的伦理复调,同时,自由的各种表现形式,结合了传统和新的世界感知模式。语言交际主要是在媒体中进行的,其活动原则是以告知和影响为基础的,这证明了交际情境的复杂性。关于语言交际伦理、文化传统和社会现实过程的法律规范可以作为特殊的规定。人类的进化,社会的进化,伦理价值观的转变,决定了社会传播的现状和视角。
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引用次数: 0
Intertextuality as a source of discourse emotionalization and language innovations 互文性是话语情感化和语言创新的源泉
Pub Date : 2022-01-01 DOI: 10.17721/apultp.2022.44.68-85
O. Levko, N. Kramar
The article is focused on the pragmatic potential of intertextuality in news headlines on the Russian-Ukrainian war in Ukrainian religious media, based on the materials of the websites "Religious Information Service of Ukraine", "Catholic Observer", "Religious Truth", "Spiritual Front of Ukraine", published from the end of February to the beginning of May 2022. It has been established that intertext in the headlines enhances the emotionality of the communicative message in order to shape the intended emotional reaction of the audience to Russian aggression. Intertextual units perform the function of polarizing discourse, increasing the effect of the negative image of the aggressor country and its church leaders, on the one hand, and positive representation of the Ukrainian people in its struggle for freedom, on the other hand. Common sources of intertextuality in religious media are the Bible, historical events, figures and phenomena, works of art, mythological creatures, slogans and mythologemes, the relationship with which emotionalizes communication and enhances the persuasive influence on the recipient by stimulating predictable associations with the source text or symbol. In covering Russian aggression, religious media speakers use biblical apocalyptic images and metaphors, allusions to the suffering of Jesus Christ, the stories of Cain and Abel, David and Goliath. Intertextual units that are originally political slogans or ideologemes, such as the "Russian world" and "protection of the Orthodox", are reappropriated in Ukrainian religious media discourse with the purpose of their discrediting. The article also explores the potential of intertextuality in the field of neologization. Some intertextual phenomena from the fields of fiction and history have given rise to linguistic innovations, such as "orcs" and "ruscism", thus revealing a productive way of neologism formation based on intertextual connections with previous texts and cultural phenomena. The article outlines further prospects of the study of emotional reaction of the religious media addressee to intertext-featuring headlines with the involvement of experimental psycholinguistic and corpus methods.
本文以“乌克兰宗教信息服务”、“天主教观察家”、“宗教真相”、“乌克兰精神阵线”等网站于2022年2月底至5月初发布的资料为基础,重点研究乌克兰宗教媒体关于俄乌战争新闻标题互文性的语用潜力。已经确定的是,标题中的互文增强了交际信息的情绪性,以塑造受众对俄罗斯侵略的预期情绪反应。互文单位发挥了话语极化的功能,一方面增加了侵略者国家及其教会领袖的负面形象的影响,另一方面增加了乌克兰人民争取自由斗争的积极代表。宗教媒体中互文性的常见来源是圣经、历史事件、人物和现象、艺术作品、神话生物、口号和神话符号,它们之间的关系使交流变得情绪化,并通过刺激与源文本或符号的可预测的联系来增强对接受者的说服力。在报道俄罗斯的侵略行为时,宗教媒体发言人使用圣经中的启示录图像和隐喻,暗指耶稣基督的苦难,该隐和亚伯、大卫和歌利亚的故事。互文单位原本是政治口号或意识形态,如“俄罗斯世界”和“保护东正教”,在乌克兰宗教媒体话语中被重新挪用,目的是诋毁他们。文章还探讨了互文性在新词化领域的潜力。小说和历史领域的一些互文现象引发了语言创新,如“兽人”和“乡土主义”,从而揭示了一种基于与先前文本和文化现象的互文联系的新词形成的生产方式。本文概述了利用实验心理语言学和语料库方法研究宗教媒体受众对互文标题的情绪反应的进一步前景。
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引用次数: 0
Legal linguistics at Kyiv University: predicted conceptual model 基辅大学法律语言学:预测概念模型
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.8-21
L. Shevchenko, Dmytro Syzonov Dmytro Syzonov
The article proposes a conceptual model of introduction of an innovative program into the educational process of Taras Shevchenko National University of Kyiv, which is promising for the development of communicative capabilities of the Ukrainian language and the formation of image strategies of statehood of modern Ukraine. The purpose and tasks of the new program are determined, perspective problems of legal linguistics as a neo-direction of philological science are formulated. The world experience of introduction of a new jurisprudential specialty in leading educational institutions is also analyzed, the history and modernity of world and Ukrainian legal linguistics are traced. It is proved that legal linguistics is an opportunity to use linguistic competence as a tool for learning the possibilities of language in the formalization of systematic, accurate regulatory mechanisms of social structure / social legal awareness of citizens. The article emphasizes the educational and methodological support of the specialty (textbooks, manuals, educational and methodological complexes, scientific articles), which preceded the introduction of an innovative educational program in legal linguistics. In a competitive educational space and in connection with the development of modern knowledge, the evolution of educational space is important, which meets modern social challenges, and therefore is promising for modern science. Kyiv University has always been and is an indicator of promising and modern education, where legal linguistics will take a worthy place in the professional perspective. A worthy response to competitive challenges will be a special university program in legal linguistics, where linguistic expertise will have a solid qualification basis in the complex of modern linguistic and legal knowledge.
本文提出了在基辅塔拉斯舍甫琴科国立大学教育过程中引入创新方案的概念模式,这对乌克兰语交际能力的发展和现代乌克兰国家形象战略的形成具有重要意义。确定了新方案的目的和任务,阐述了法律语言学作为语言学新方向的前景问题。分析了在世界领先的教育机构中引入新的法学专业的经验,追溯了世界和乌克兰法律语言学的历史和现代性。事实证明,法律语言学是一个利用语言能力作为工具来学习语言在形成系统、准确的社会结构/公民社会法律意识调节机制中的可能性的机会。文章强调了该专业的教育和方法支持(教科书、手册、教育和方法综合体、科学文章),这在引入法律语言学的创新教育计划之前。在竞争激烈的教育空间中,与现代知识的发展相联系,教育空间的演变是重要的,它满足了现代社会的挑战,因此是现代科学的前景。基辅大学一直是有前途的现代教育的一个指标,法律语言学将在专业角度上占据有价值的地位。对竞争挑战的一个有价值的回应将是法律语言学的特殊大学课程,其中语言专业知识将在现代语言和法律知识的综合体中拥有坚实的资格基础。
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引用次数: 1
#BLACKLIVESMATTER and struggle over national discourse on Twitter: digital activism as new public sphere #黑人的生命很重要#与推特上国家话语的斗争:数字行动主义作为新的公共领域
Pub Date : 2021-01-01 DOI: 10.17721/APULTP.2021.42.90-103
V. Bondarenko, Olena Kaptiurova, V. Orlova
The tragic death of George Floyd, an African-American male killed by a white policeman, has been widely discussed on social media and instigated many to use social media as an argumentum over the law enforcement role and the racist status quo in the USA. As social media have unignorably become a tool for activists who seek to introduce new voices into the present-day monoglossic public opinion, Twitter has offered the space for the Black Lives Matter digital activism to create their own identity that enables them to participate in (re)shaping the public opinion and aspire for social change. Social media, leaning on the technological thrust into modern society, have created a viable substitute for public sphere to challenge the power and hegemony which control the production of discourse and agenda that dominate the public opinion. The study draws on Habermas' theory of the 'public sphere' so as to conceptualize the #BalckLivesMatter (BLM) activism aimed at controlling the public national discourse. Critical Discourse Analysis, in its turn, provides the framework for critical examination of language choices and the ways in which texts are structured, selected, and invested with meanings that facilitate the promotion of certain ideologies and particular social representations. Using this theoretical background, the article explores language means used in Twitter messages (http://twitter.com) by BLM activists between May 25 and 31, 2020, in the aftermath of Floyd's death. The article reveals that #BlackLivesMatter tweets expose the discourse of inequality, injustice and racism across the American nation and that Twitter is used by the black minority marginalized in the American society as an alternative space to (re)construct the public sphere and to challenge the mainstream mass media dominated by the white ideology. The linguistic analysis uncovers the divisive nature of #BlackLivesMatter messages on Twitter expressed by the emphatic blacks vs whites opposition as well as their particularism that becomes pronounced in the debates of BLM activists with the universalist #AllLivesMatter supporters.
非裔美国男子乔治·弗洛伊德(George Floyd)被一名白人警察杀害的悲剧在社交媒体上引起了广泛讨论,并促使许多人利用社交媒体来讨论美国执法部门的角色和种族主义现状。由于社交媒体已不可忽视地成为寻求在当今单一的公众舆论中引入新声音的活动人士的工具,Twitter为“黑人的命也是命”(Black Lives Matter)数字活动人士提供了创造自己身份的空间,使他们能够参与(重新)塑造公众舆论,并渴望社会变革。借助现代社会的技术推动力,社交媒体为公共领域创造了一个可行的替代品,以挑战控制舆论话语和议程生产的权力和霸权。该研究借鉴了哈贝马斯的“公共领域”理论,从而将旨在控制公共国家话语的#BalckLivesMatter (BLM)行动主义概念化。批判话语分析,反过来,为语言选择和文本的结构方式提供了批判性检查的框架,选择,并赋予促进某些意识形态和特定社会表征的意义。利用这一理论背景,本文探讨了2020年5月25日至31日期间,在弗洛伊德去世后,BLM活动家在Twitter消息(http://twitter.com)中使用的语言手段。文章揭示了#BlackLivesMatter #推文揭露了美国全国不平等、不公正和种族主义的话语,推特被美国社会边缘化的黑人少数群体用作(重新)建构公共领域和挑战白人意识形态主导的主流大众媒体的替代空间。语言分析揭示了推特上“黑人的生命也重要”(#BlackLivesMatter)信息的分裂性质,这些信息是由黑人与白人的强烈对立所表达的,以及他们的特殊主义,这种特殊主义在BLM活动家与普遍主义者“所有生命都重要”(#AllLivesMatter)支持者的辩论中变得明显。
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引用次数: 0
Peculiarities of the development of oral speech for foreign students 外国学生口语发展的特点
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.148-162
Olga Zlotnyk-Shagina
The article considers oral speech as the main tool in the process of learning the Ukrainian language for foreign students. Therefore, oral speech should always be developed and improved. And for foreign students, the development of oral speech in the study of the Ukrainian language is the most important aspect. Without oral coherent speech it is impossible to fully master the Ukrainian language. There are many different methods of speech development for foreign students, for example, Ukrainian literature is closely related to the language and culture of the Ukrainian people, which is ideal for the development of oral speech of foreign students. to determine the role of oral speech in language learning and the formation of students' professional understanding of the essence of communicative activity, nature, components and forms of communication, features of verbal and nonverbal communication code, the influence of national and cultural factors on communication in both professional and everyday activities. As oral presentations become an increasingly important feature of higher education, it is important to find out what oral communication skills students need to function successfully in an academic context. Thus, this specific presentation aims to identify and describe students' assessment of their own skills in the oral academic Ukrainian language, in particular, to compare how good and important their skills are. Oral speech allows students to form a holistic view of the nature and functions of communication in society, the technical means of communication; to acquaint foreign students with the basic laws of communication, with the verbal and nonverbal code of communication, types of communication barriers; to expand the active and passive vocabulary in the field of professional speech of foreign students of philology; to form basic practical skills necessary for communication in the field of intercultural communication; to raise the general educational and cultural level of foreign students. The article presents options for the development of oral speech and presents examples of exercises that contribute to the rapid study of the Ukrainian language as a foreign language and the development of oral speech.Keywords: oral speech, learning Ukrainian as a foreign language, listening, speaking, dialogue, monologue, written language, reading, writing.
本文认为口语是留学生学习乌克兰语过程中的主要工具。因此,口语应该不断发展和提高。而对于外国留学生来说,口语的发展是乌克兰语学习中最重要的方面。没有连贯的口语是不可能完全掌握乌克兰语的。留学生言语发展的方法有很多种,例如乌克兰文学与乌克兰人民的语言文化密切相关,非常适合留学生口语发展。确定口语在语言学习中的作用,形成学生对交际活动的本质、交际的性质、交际的组成和形式、言语和非言语交际代码的特征、民族和文化因素对专业活动和日常活动中交际的影响的专业理解。随着口头陈述成为高等教育中越来越重要的特征,找出学生需要什么样的口头沟通技巧才能在学术环境中成功地发挥作用是很重要的。因此,这个具体的陈述旨在确定和描述学生对他们自己的口头学术乌克兰语技能的评估,特别是比较他们的技能有多好和重要。口语使学生形成对社会交往的性质和功能、技术交往手段的整体认识;使留学生熟悉交际的基本规律,掌握语言和非语言的交际法则,交际障碍的种类;拓展外国语言学专业学生专业演讲领域的主动和被动词汇量形成跨文化交际领域交际所必需的基本实践技能;提高外国留学生的综合教育文化水平。文章提出了发展口语的选择,并提出了有助于乌克兰语作为外语快速学习和口语发展的练习例子。关键词:口语,学习乌克兰语作为外语,听力,口语,对话,独白,书面语言,阅读,写作。
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引用次数: 0
Language innovations in the formation of media image of Ukraine 乌克兰媒体形象形成中的语言创新
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.42-58
O. Pliasun
The article analyzes the influence of language innovations on the construction of state image. The author defines the term "language innovations" as new words and phraseologisms that appear and actively function in the modern media space and form the image of Ukraine. Emphasis is placed on the characteristics of the media sphere, which reproduces language innovations commensurate with the representative forms of the state image. The study singles out and systematically analyzes two vectors of influence of language innovations on the state image: 1) positive (therapeutic), associated with the development of new meanings of words, word-forming transformations, search for Ukrainian equivalents of borrowed lexemes, the emergence of new phraseologisms, evolution of youth slang, etc.; 2) negative (pathogenic), caused by destructive events in the economic, political, social spheres, the coronavirus pandemic, etc. The article proves that the positive image effect in the mass consciousness is created by the search for Ukrainian equivalents to borrowed lexemes, and not all of them are new. It is observed that the typical situation is the functioning of words in the media, which acquire a new meaning in mass communication. In addition, a positive author's assessment of new words is of great importance in the popularization of Ukrainian neolexemes in the media. The study emphasizes that an effective linguistic tool for promoting language innovations in the language consciousness of Ukrainians is creolization, which affects the mass recipient not only verbally but also nonverbally, which creates a positive image effect. In terms of image therapy, the author considers the development of Ukrainian youth slang, computer jargon, some lexemes from the slang of social networks with neutral semantics. The author takes into account and interprets the material of innovative dictionaries "New words and phraseologisms in Ukrainian mass media" (New words and phraseologisms in Ukrainian mass media: a dictionary / L.I. Shevchenko, D.Yu. Syzonov; editor-in -chief L.I. Shevchenko. Kyiv, Kyiv University, 2017-2021). Attention is drawn to the accumulation of lexemes in image texts, the semantics of which are related to crimes in digital communication and motivated by information warfare, non-compliance with the principles of online security, etc., which has a pathogenic effect, discrediting the state image. The statement about the use of language innovations in media texts for the purpose of both positive (therapeutic) and negative (pathogenic) influence on the state image is concluding. To a large extent, this depends on the context in which the neolexeme is used, the author's attitude to the described situation, as well as the level of media literacy, media education and critical thinking of the recipient of the media text.
文章分析了语言创新对国家形象塑造的影响。作者将“语言创新”定义为在现代媒体空间中出现并积极发挥作用并形成乌克兰形象的新词和短语。重点是媒体领域的特点,再现与国家形象代表形式相称的语言创新。该研究挑出并系统地分析了语言创新对国家形象的两个影响向量:1)积极的(治疗性的),与单词新含义的发展、构词转换、寻找外来词的乌克兰对等词、新短语的出现、青年俚语的演变等相关;2)负面(致病性),由经济、政治、社会领域的破坏性事件、冠状病毒大流行等引起的。文章证明,大众意识中的正面形象效应是通过寻找乌克兰语对等词来创造的,而并非所有这些词都是新的。我们观察到,典型的情况是话语在媒介中的功能,话语在大众传播中获得了新的意义。此外,作者对新词语的正面评价对于乌克兰新词语在媒体上的普及具有重要意义。研究强调,在乌克兰人的语言意识中,促进语言创新的有效语言工具是克里奥尔化,它不仅对大众接受者产生口头影响,而且对非口头影响,产生积极的形象效应。在意象治疗方面,作者考察了乌克兰青年俚语、计算机行话、社交网络俚语中一些具有中性语义的词汇的发展。作者考虑并解读了创新词典《乌克兰大众媒体新词和短语》(《乌克兰大众媒体新词和短语词典》/舍甫琴科、余大。Syzonov;总编辑舍甫琴科。基辅,基辅大学,2017-2021)。图像文本中词汇的积累引起了人们的关注,这些词汇的语义与数字传播中的犯罪有关,其动机是信息战、不遵守网络安全原则等,具有致病作用,败坏了国家形象。关于在媒体文本中使用语言创新以对国家形象产生积极(治疗)和消极(致病)影响的声明是结论性的。在很大程度上,这取决于新文本使用的语境,作者对所描述情境的态度,以及媒体文本接受者的媒介素养、媒介教育和批判性思维水平。
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引用次数: 0
Stylistic symmetry of the Methodius's translation of the Song of Songs 美蒂乌斯译《雅歌》的文体对称性
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.59-75
Juliya Dyadyshcheva-Rosovetska
The article is devoted to the analysis of stylistic symmetry in Methodius' translation of the Song of Songs. The study was conducted from a rather unexpected position, namely – using the linguo-folkloristic approach. The rationale for this approach is that it's subject is a folklore text, a collection of wedding songs, which later underwent exquisite literary and book processing. It is concluded that the realizations of the poetic technique of stylistic symmetry found here are based on the same syntactic construction of the members that make it up. Parts of this construction are presented as semantic additions to each other. Adjacent constructions similar in syntactic structure were found with sublime depictions and chants of brides, their beauty and perfection, love. Based on the studied material, it was found that, although in all found examples the components of stylistic symmetry are not identical as required by the logic of reception, but in some of them at least a third of the verbal material of the first. Naturally, in such a poetic text as the Song of Songs, one could expect to come across a significant number of tropes and as part of the verbal embodiment of a stylistic device based on semantic parallelism. In fact, in the vast majority of examples they were recorded in both parts of stylistic symmetry. These are comparisons, metaphors, epithets, allegories, hyperboles, highly artistic paraphrases, etc. Twice stylistic symmetry was built on the antithesis, in particular it was found in the praise of the bride. It has been found that the stylistic symmetry in the Song of Songs is productively explored in terms of ways to express the expressiveness of syntax: how, by what means similar or identical human emotions are reflected in related syntactic constructions. As for the reproduction of this Middle Eastern stylistic device in the Methodist translation of the Song of Songs, it demonstrates unsurpassed harmonious examples of expressive expressiveness and original variation of thought.
本文分析了美托迪乌斯译《雅歌》时的文体对称性。这项研究是从一个相当意想不到的位置进行的,即-使用语言民俗学的方法。这种方法的基本原理是,它的主题是一个民间传说文本,一个婚礼歌曲的集合,后来经过了精美的文学和书籍处理。本文的结论是,文体对称的诗歌技巧的实现是建立在构成其成员的相同句法结构的基础上的。该结构的部分内容以语义相互补充的形式呈现。在语法结构上相似的相邻结构中发现了对新娘、她们的美丽和完美、爱情的崇高描述和颂歌。根据所研究的材料,我们发现,虽然在所有发现的例子中,文体对称的组成部分并不完全符合接受逻辑的要求,但在其中一些例子中,至少有三分之一的语言材料是第一种。自然地,在《雅歌》这样的诗歌文本中,我们可以看到大量的比喻,作为基于语义平行的文体手段的语言体现的一部分。事实上,在绝大多数例子中,它们被记录在文体对称的两个部分。这些是比较,隐喻,绰号,寓言,夸张,高度艺术的释义,等等。风格上的对称有两次建立在对偶的基础上,尤其是在对新娘的赞美中。研究发现,《诗经》的文体对称性在表达句法表现力的方式上得到了富有成效的探索:相似或相同的人类情感如何、以何种方式反映在相关的句法结构中。在《雅歌》卫理公会译本中对这种中东风格手法的再现,展现了无与伦比的和谐的表现力和独到的思想变化。
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引用次数: 0
ON SOME SPECIFIC ASPECTS OF TEACHING VERSATILE TRANSLATION AT HIGHER EDUCATIONAL ESTABLISHMENTS 浅谈高校通用翻译教学的几个具体问题
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.97-124
I. Chernukha, M. Rozhkova
The general theory of translation is an interdisciplinary area, predominantly linguistic but also closely allied to psychology, ethnography, area studies, etc. It is based on the application of linguistic theory to a specific type of speech behavior, i.e. translation. Translation has a subject-matter of its own (the process of translation) and uses the data of contrastive linguistics merely as a point of departure. Translation may be viewed, as an interlingual communicative act in which at least 3 participants are involved: the sender of source information (the author of the SL message), the translator who acts in dual capacity – as the receptor of SL message and as the sender of the equivalent TL message and the receptor of the TL message (translation). In producing the TL text the translator changes its plan of expression (linguistic form) while its plan of content (meaning) should remain unchanged. That means, above all, that whatever the text says and whatever it implies should be understood in the same way by both the SL user for whom it was originally included and by the TL user. It is therefore the translator's duty to make available to the TL receptor the maximum amount of information, carried by linguistic signs, including both their denotational (referential) meanings (i.e. information about the extralinguistic reality which they denote) and their emotive-stylistic connotation. The Ukrainian legal terms such as післядипломна освіта "postgraduate education" and дошкільна освіта "preschool education" are both construed by means of affixation, or pre-fixation, to be more accurate.
翻译通论是一个跨学科的领域,以语言学为主,但也与心理学、民族志、区域研究等密切相关。它的基础是将语言学理论应用于特定类型的言语行为,即翻译。翻译有自己的主题(翻译过程),对比语言学的数据只是作为一个出发点。翻译可以看作是一种至少有三个参与者参与的语际交际行为:源信息的发送者(语篇信息的作者)、译者(译者)——既是语篇信息的接受者,又是语篇信息的发送者和语篇信息的接受者(译者)。译者在翻译文本时改变了其表达计划(语言形式),但其内容计划(意义)应保持不变。最重要的是,这意味着无论文本说了什么,暗示了什么,它都应该被最初包含它的SL用户和TL用户以同样的方式理解。因此,译者有责任向译文接受者提供尽可能多的语言符号所携带的信息,包括它们的指称(指涉)意义(即它们所表示的语言外现实的信息)和它们的情感风格内涵。乌克兰法律术语如післядипломна освіта“研究生教育”和дошкільна освіта“学前教育”都是通过词缀或预固定来解释的,这样更准确。
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引用次数: 0
Perfume and cosmetic naming register as the reflection of social stratification 香水和化妆品的命名是社会分层的反映
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.76-96
Y. Nikiforova, O. Havryliuk, E. Galitska
The article deals with the perfume and cosmetic naming register investigation in the aspect of its function as a source of lexical units used for further formation of naming units. The objects of this research are basic naming components that are distinguished within the structure of naming complexes represented in perfume and cosmetic goods. The naming integrated complex which represents the perfume and cosmetic name consists of four nominative components functioning in the mutual correlation. The initial position is connected with the A-brand component, the second position correlates with the B-basic component, the third one is the C-generic name component and the last is the D-functional-descriptive component. The leading position belongs to the B-component as a bearer of the basic name representing the corresponding item on the consumer goods market. The market segment correlates with consumers' social and economic status mutually. The market segment net functions as a factor indicating and underlying social stratification in the perfume and cosmetic naming space. The goods names that belong to the natural language according to the source of their origin are divided into two substantial groups (names of onym origin, names of appellative origin). The first group is formed involving transonymisation, the second one includes onymisation and is divided into various lexico-semantic groups. The involvement of anthroponym and toponym registers for creating perfume names is based on the basic knowledge of the recipients. The appellative naming register is an inexhaustible source for inventing perfume names. The differentiation of the naming register in its appellative part led to the separation of nine lexico-grammatic groups. Borrowings create the third source of perfume names. The fourth source of perfume and cosmetic names comprises artificially created words. If the perfume and cosmetic naming integrated complex consists of four components, the perfume and cosmetic naming register consists of four groups as well. These groups were distinguished according to the ways of name creation. The social stratification is reflected in the register in various ways. The first is an extralinguistic one according to three market segments. This way correlates with the A-brand component. The second is a linguistic way and correlates with the B-basic component. The linguistic way of social stratification is divided into explicit and implicit.
本文对香水、化妆品的命名语域进行了研究,从其作为词汇单位来源的功能入手,进一步形成命名单位。本研究的对象是香水和化妆品中所代表的命名复合物结构中区分的基本命名成分。代表香水和化妆品名称的命名综合体由四个相互关联的主成分组成。第一个位置与a -品牌成分相连,第二个位置与b -基本成分相连,第三个位置与c -通用名称成分相连,最后一个位置与d -功能描述成分相连。作为消费品市场上代表相应产品的基本名称的承担者,b组件处于领先地位。市场细分与消费者的社会经济地位相互关联。在香水和化妆品命名空间中,市场细分网络是一个指示和潜在社会分层的因素。属于自然语言的商品名称按其来源可分为两大类(原名名称和原名名称)。第一组包含了异名化,第二组包含了异名化,并分为不同的词汇语义组。人名和地名注册者参与香水名称的创建是基于接受者的基本知识。称谓命名记录是发明香水名称的不竭来源。命名语域在其称谓部分的分化导致了九个词汇语法组的分离。借用是香水名字的第三个来源。香水和化妆品名称的第四个来源包括人工创造的单词。如果香水和化妆品命名综合复合体由四部分组成,那么香水和化妆品命名注册表也由四组组成。这些群体是根据命名的方式来区分的。社会分层以各种方式反映在户籍中。第一种是根据三个细分市场进行的外语言分析。这种方式与a品牌组件相关。第二种是语言方式,与b -基本成分相关。社会分层的语言方式分为显性和隐性。
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引用次数: 0
Modelling of the analytical development of the Gothic future tense form 哥特将来时形式分析发展的模型
Pub Date : 2021-01-01 DOI: 10.17721/apultp.2021.43.125-147
Andriy Botsman, O. Dmytruk, V. Bondarenko
The purpose of this article is to give the model, which demonstrates the development of the Future tense forms in the Gothic language. The initial stage of modelling the Future tense development includes the description of components according to their constituent features. It gives the possibility of tracing the gradual analytisation of corresponding grammatical form, and finding out latent features, which are characteristic for differentiated grammatical forms creating and building the set of Germanic future tense formal structures. The subject of the investigation are peculiarities of formation mechanism of temporal verb forms for projecting the action into the future. To describe the future action the Gothic language used forms of the Present tense involving phrase or upper phrase context. Within the Present tense forms a prefixal word formation model was found. The Greek future tense was translated involving prefixal and present forms in the Gothic language. The Gothic optative was involved to render the future tense. The present tense forms gain future meaning under the influence of aspect-tense specificity, which is recognized as futurelizing factor. Functions of the aspect-tense specificity may be performed with phrase or upper phrase context and syntactical structures with definitely represented semantics. Distinguished present tense constructions create the primary pivot, which is a basis for further development of the Gothic future tense forms. Gothic analytical structures with participle or infinitive were formed involving inchoative, strong, preterite present verbs. These structures are recognized as compound verbal predicates. Analytical structures cover the pivot creating coaxial cylinders. The whole model may be recognized as divergent-rotational because representing the Gothic future tense forms model itself "moves" along the temporal axis. Multilevel model structure demonstrates the fact that analytical forms are changeable in the gravitation. The comparison of divergent-rotational model components and peculiarities of their arrangement indicates and the caudal development of the Future tense forms in the Gothic language. Tendencies found and distinguished as initial, primary in the Gothic language happen in the process of development of the Old Germanic languages. These tendencies are reflected in the Modern Germanic languages, too.
本文的目的是给出一个模型,来展示哥特语中将来时的发展。将来时发展建模的初始阶段包括根据成分的组成特征对成分进行描述。它为逐步分析相应的语法形式提供了可能,并发现潜在的特征,这些特征是区分语法形式的特征,创造和构建日耳曼将来时形式结构集。研究对象是将动作投射到将来的时态动词形式的形成机制的特点。为了描述将来的动作,哥特语使用现在时的形式,包括短语或短语上部的上下文。在现在时形式中发现了前缀构词模式。希腊将来时被翻译成哥特语,包含前缀和现在时。哥特选择词用来表示将来时。现在时形式在方面时专一性的影响下获得将来意,这被认为是将来化因素。方面时态专一性的功能可以通过短语或短语上部语境和具有明确表示语义的句法结构来实现。不同的现在时结构创造了主要的支点,这是哥特将来时形式进一步发展的基础。带有分词或不定式的哥特式分析结构包含了初始动词、强烈动词和一般现在时动词。这些结构被认为是复合动词谓词。分析结构覆盖枢轴,形成同轴圆柱体。整个模型可以被认为是发散旋转的,因为代表哥特将来时的模型本身沿着时间轴“移动”。多层模型结构证明了引力过程中解析形式的多变性。发散-旋转模式成分的比较及其排列的特殊性表明了哥特语将来时形式的尾端发展。在哥特语中发现并被区分为最初的、主要的倾向发生在古日耳曼语的发展过程中。这些趋势也反映在现代日耳曼语中。
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Aktual''ni problemi ukrains''koi lingvistiki teoriia i praktika
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