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Entrepreneurial Opportunities for Silk Road Tourism (Case Study: East Azerbaijan and Ardabil provinces, Iran) 丝绸之路旅游业的创业机会(案例研究:伊朗东阿塞拜疆省和阿尔达比尔省)
Pub Date : 2019-05-01 DOI: 10.5937/TURIZAM23-20373
M. Vosooghi, N. T. Farsani, Mohamad Taghi Toghraee
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引用次数: 0
Measuring users' satisfaction with tourism website contents and their intention of future recommendations 衡量用户对旅游网站内容的满意度和未来推荐的意向
Pub Date : 2019-01-01 DOI: 10.5937/TURIZAM23-22206
V. Milojica
Globalization influenced significantly tourism industry in terms of acceleration of changes in the tourist market, with a particular accent on the increase of tourist movements and changes in tourist preferences. One of the reasons with a significant impact was the development of the Internet which resulted in easier obtaining of information about tourist destinations and their offer, especially through use of websites created primarily for the presentation and promotion of tourist offer. Contemporary tourists prefer to travel “virtually”, respectively search for details about a destination online before making a decision about visiting it. In order to achieve maximum success in turning potential tourists into visitors, tourist websites need to be created as an ideal combination of images and texts which will reveal the destinatioń s particularities and stimulate a positive decision in the decision-making process. In order to determine its success, the website needs to be evaluated through determining website user ś attitudes towards its contents. The purpose of this paper is to determine the website user ś level of satisfaction post-browsing the website contents on the example of the official website of the Tourist Board of Zagreb, and whether website users would be willing to recommend it to others in search for information about the destination. The following scientific methods will be used: inductive and deductive method, method of analysis and synthesis, statistical methods (descriptive statistical analysis, correlation, Kruskall-Wallis Test and Mann-Whitney U Test). It is expected that the results of the empirical research will determine all the websité s advantages, as well as the potential weaknesses, all of them aimed at its improvement, which will have a positive influence on better presentation of tourist offer, attracting higher number of tourists, which will finally result in achieving competitiveness on the tourist market.
全球化在加速旅游市场变化方面对旅游业产生了重大影响,特别强调了旅游活动的增加和旅游偏好的变化。其中一个产生重大影响的原因是互联网的发展,这使得更容易获得有关旅游目的地及其优惠的信息,特别是通过使用主要为介绍和推广旅游优惠而创建的网站。当代游客更喜欢“虚拟”旅游,分别在网上搜索目的地的详细信息,然后再决定是否去旅游。为了最大限度地将潜在游客转化为游客,需要将旅游网站创建为图像和文本的理想结合,这将揭示目的地的特殊性,并在决策过程中激发积极的决策。为了确定网站是否成功,需要通过确定网站用户对其内容的态度来评估网站。本文以萨格勒布旅游局官方网站为例,目的是确定网站用户在浏览网站内容后的满意程度,以及网站用户在搜索目的地信息时是否愿意将其推荐给他人。将使用以下科学方法:归纳和演绎法,分析和综合方法,统计方法(描述性统计分析,相关性,Kruskall-Wallis检验和Mann-Whitney U检验)。期望通过实证研究的结果,确定网站的所有优势,以及潜在的弱点,并针对其进行改进,这将对更好地呈现旅游报价,吸引更多的游客,最终实现在旅游市场上的竞争力产生积极的影响。
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引用次数: 2
General entrepreneurial aspects of university students: A research among Turkish universities 大学生创业的一般方面:土耳其大学的研究
Pub Date : 2019-01-01 DOI: 10.5937/TURIZAM23-18149
A. Akin, Demir Ayşegül, İnak Aydın, Mutlu Hayriye, Mutlu Yasemin
When general aspects of entrepreneurs were taken into consideration, it can be said that they are close to action, ready to take risk, target oriented, desire of owning his/her own firm and not satisfied with salary-based payments. Generally speaking, entrepreneurs should have basic skills like business management (developing of mission, vision, setting goals, sharing values and motivating people) and human resource management skills. Simply, realizing all human resource management related functions, starting from recruitment of the right person to evaluating personal performance. Despite the fact that universities or academia in general, potentially have huge power in orienting graduates to be entrepreneurs, minimal research results can be found in the related written literature. Still in entrepreneurship education and career development, very little information exists, especially regarding motivation levels, behaviors or characteristics of students or graduates. Thusly, in this study, the general entrepreneurial aspects of university students were investigated by using innovativeness, determination, desire for achievement, ingenuity, independence and self-confidence entrepreneurial dimensions. The sample consisted of totally 1512 university students from 8 different universities in Turkey.
当考虑到企业家的一般方面时,可以说他们接近行动,愿意承担风险,目标导向,渴望拥有自己的公司,不满足于以工资为基础的支付。一般来说,企业家应该具备企业管理(制定使命、愿景、设定目标、分享价值观、激励员工)和人力资源管理技能等基本技能。简单地说,就是实现所有人力资源管理相关的功能,从招聘合适的人到评估个人绩效。尽管大学或学术界在引导毕业生成为企业家方面具有巨大的潜在力量,但在相关的书面文献中可以找到的研究结果很少。在创业教育和职业发展方面,存在的信息仍然很少,特别是关于学生或毕业生的动机水平、行为或特征的信息。因此,本研究采用创新、决心、成就欲望、独创性、独立性和自信四个创业维度来考察大学生创业的一般方面。样本由来自土耳其8所不同大学的1512名大学生组成。
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引用次数: 2
Labor force analysis in food and beverage establishments in Kyrgyzstan: A descriptive study 吉尔吉斯斯坦餐饮企业的劳动力分析:一项描述性研究
Pub Date : 2019-01-01 DOI: 10.5937/TURIZAM23-20686
B. Erdem, G. Samatova, N. Turganbayeva, Sapargül Turdubekova, D. Isakova
In this research were aimed to determine the profiles of employees working at food and beverage establishments in Kyrgyzstan. Data of the research are collected by survey technique from 304 employees who work in different positions of 21 food and beverage establishments in Bishkek. According to findings; more than half of the employees are female and single, a majority of them are between 17 and 30 years old and more than 50% of the participants are vocational school or bachelor graduates. In addition to these findings, the results indicate that around one of every two participants have no tourism education at any level. It is revealed that almost half of the participants work from 9 to 12 hours and average wage of most of these employees is under 250 dollars per month. Nevertheless, it was detected that almost half of the participants were generally pleased to work in food and beverage sector.
在这项研究中,我们的目的是确定在吉尔吉斯斯坦的食品和饮料机构工作的员工的概况。本研究的数据采用问卷调查的方法,对比什凯克21家餐饮企业不同岗位的304名员工进行调查。根据调查结果;超过一半的员工为单身女性,年龄在17 - 30岁之间,超过50%的参与者是职业学校或本科毕业生。除了这些发现之外,研究结果还表明,大约每两个参与者中就有一个没有接受过任何程度的旅游教育。据透露,几乎一半的参与者每天工作9到12个小时,其中大多数员工的平均工资低于每月250美元。然而,调查发现,近一半的参与者普遍喜欢在食品和饮料行业工作。
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引用次数: 0
Attitudes of local people in terms of government trust, knowledge, transparency and corruption in international festivals: International Antalya Film Festival example 当地人对政府在国际电影节中的信任、知识、透明度和腐败的态度:以安塔利亚国际电影节为例
Pub Date : 2019-01-01 DOI: 10.5937/turizam23-24387
A. Akin, A. Selin, Yardımcı Olcay Eylem, Erkaya Beril
The present study aimed to measure the attitudes of local people in Antalya about the International Antalya Film Festival under the components of impact level, trust in the organizing committee, trust in the government, corruption and transparency. The study was conducted in July of 2019 in the districts of Lara, Konyaaltı, Kundu, Serik, Kemer and Kepez in Antalya city of Turkey According to ANOVA and t test results, it was concluded that only education caused a significant difference in the participants’ interest in the International Antalya Film Festival. In addition to this, it is concluded that the participants have issues of trust related to the organizing committee and the government and the fairness and transparency of the management processes. Apart from the answers given to the measurement tool, several participants verbally stated that the locals were not adequately informed about the festival and they could not easily participate in the film festival. The results could be valuable for tourism sector pro-fessionals and decision-makers.
本研究旨在测量安塔利亚当地人对安塔利亚国际电影节的态度,在影响水平、对组委会的信任、对政府的信任、腐败和透明度四个分量下。该研究于2019年7月在土耳其安塔利亚市的Lara、konyaaltai、Kundu、Serik、Kemer和Kepez等地区进行。根据方差分析和t检验结果,得出的结论是,只有教育程度会导致参与者对安塔利亚国际电影节的兴趣产生显著差异。除此之外,还得出结论,参与者对组委会和政府的信任以及管理过程的公平性和透明度存在问题。除了对测量工具给出的答案外,一些参与者口头表示当地人对电影节的了解不够充分,他们不容易参加电影节。研究结果可能对旅游业专业人士和决策者有价值。
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引用次数: 2
Factors that motivate tourists in visiting the cultural festivals: A study of Meghalaya region festivals 激励游客参观文化节的因素:梅加拉亚邦地区节日的研究
Pub Date : 2019-01-01 DOI: 10.5937/turizam23-22766
Prosperous Nongsiej, L. Mothilal
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引用次数: 2
Speleological approach for geotourism development in Zlatibor county (West Serbia) 西塞尔维亚兹拉蒂博尔县地质旅游开发的洞穴学方法
Pub Date : 2019-01-01 DOI: 10.5937/TURIZAM23-21325
Stojan Vuković, Aleksandar Antić
Western Serbia is a part of the Dinaric karst, which makes this area rich with caves, karst springs, karst waterfalls and other karst phenomena. Caves in the Zlatibor county, as representative speleological geosites, are one of the first established tourist caves in Serbia. They have great potential for speleotourism and geotourism development in the region and are considered important for tourism development of Zlatibor mountain. In this paper we analyze the speleological potential for geotourism development in Zlatibor county (west Serbia). The main goal of the paper was to determine the current state of speleotourism in Zlatibor county and possibilities for further development by analyzing two caves in this area: Stopića cave and Potpećka cave. Our research was carried out by applying the Modified Geosite Assessment Model (M-GAM). The results show that these caves are not just favourable geosites with great complementary tourism potential of the Zlatibor mountain, but they are also unique speleological objects with vast speleotourism and geotourism development opportunities.
西塞尔维亚是第纳里克喀斯特的一部分,这使得这个地区有丰富的洞穴、喀斯特泉、喀斯特瀑布和其他喀斯特现象。兹拉蒂博尔县的洞穴是塞尔维亚最早建立的旅游洞穴之一,是具有代表性的洞穴地质遗址。它们在该地区的洞穴旅游和地质旅游开发中具有很大的潜力,对兹拉蒂博尔山的旅游开发具有重要意义。本文分析了西塞尔维亚兹拉蒂博尔县地质旅游开发的洞穴学潜力。本文的主要目的是通过分析该地区的两个洞穴:Stopića洞穴和Potpećka洞穴,确定兹拉蒂博尔县洞穴旅游的现状和进一步发展的可能性。我们的研究是应用改良的地基评估模型(M-GAM)进行的。结果表明,这些洞穴不仅是兹拉提伯山具有巨大互补旅游潜力的有利地质遗址,而且是具有巨大洞穴旅游和地质旅游开发机会的独特洞穴对象。
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引用次数: 28
Innovative service experiences of travellers visiting high-tech hotels: The case of Eccleston Square Hotel, London 高科技酒店游客的创新服务体验:以伦敦埃克莱斯顿广场酒店为例
Pub Date : 2019-01-01 DOI: 10.5937/turizam23-22009
Kadir Çakar, Şehmus Aykol
The purpose of the current qualitative research on travellers’ behaviors and attitudes visiting high-tech hotels is to examine and understand the effects of innovative service experiences. With the aim of contributing to knowledge in the field of service research, this paper has employed user-generated content (UGC) within the context of a qualitative research method. Data was obtained from online reviews left by travellers (n=350) on TripAdvisor who visited the Eccleston Square Hotel in London, which generated the unit of data analysis and was processed through content analysis. Findings of the present study have indicated that the innovative service experiences of travellers visiting the Eccleston Square Hotel reflect many heterogeneous and multidimensional features. Results have also revealed that travellers are more disposed towards visiting technologically oriented and equipped hotels that can improve the quality of customer experience while potentially creating a positive impact on their satisfaction levels and intentions to revisit, as well as positive eWOM effects for other travellers.
目前对旅行者访问高科技酒店的行为和态度进行定性研究的目的是检验和理解创新服务体验的影响。为了对服务研究领域的知识做出贡献,本文在定性研究方法的背景下采用了用户生成内容(UGC)。数据来自访问过伦敦Eccleston Square Hotel酒店的旅行者(n=350)在TripAdvisor上留下的在线评论,这些评论生成了数据分析单元,并通过内容分析进行处理。本研究结果表明,游客访问埃克莱斯顿广场酒店的创新服务体验反映了许多异质性和多维度的特征。调查结果还显示,旅行者更倾向于访问技术导向和设备齐全的酒店,这些酒店可以提高客户体验质量,同时可能对他们的满意度和再次光顾的意愿产生积极影响,并对其他旅行者产生积极的eWOM影响。
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引用次数: 0
Modelling of tourism region: Case of Novi Sad gravitational zone 旅游区建模:以诺维萨德重力场为例
Pub Date : 2019-01-01 DOI: 10.5937/turizam23-22938
Vuk Garača, Svetlana Vukosav, I. Stamenković, M. Bradic
Significant tourist centers are inseparably linked with their gravitational zone, which together make up a tourist destination, or tourist region. The tourist region is a complex spatial unit, composed of a number of elements, such as primary, secondary and tertiary tourist centers, then gateways of tourist flows, intraregional network of roads, as well as directions that make tourist flows to the region of the tourist region. Therefore, the formation of a tourist region model on previous element and ideas must be the basis for the development of tourism in each tourist center, which has predispositions to be primary. The subject of this work is the modeling of the tourist region of Novi Sad, where the spatial coverage of work is limited to the gravitational zone of the city. The task of the paper is to determine the level of the centrality of tourist sites within the Novi Sad tourist region.
重要的旅游中心与其引力带有着不可分割的联系,它们共同构成了一个旅游目的地或旅游区。旅游区是一个复杂的空间单元,由一级、二级和三级旅游中心、旅游流门户、区域内道路网络以及旅游流向旅游区区域的方向等要素组成。因此,在原有要素和理念的基础上形成旅游区模式,必然是各旅游中心旅游发展的基础,具有优先发展的倾向。这项工作的主题是诺维萨德旅游区的建模,其中工作的空间覆盖范围仅限于城市的重力区。本文的任务是确定诺维萨德旅游区内旅游景点的中心性水平。
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引用次数: 1
The influence of Renaissance heritage on tourism of Northern Italy: Ferrara and Milan 文艺复兴遗产对意大利北部旅游的影响:费拉拉和米兰
Pub Date : 2019-01-01 DOI: 10.5937/turizam23-23232
Jovana Marko Zlopaša, Milica Solarević
In their turbulent history cities of Northern Italy experienced one of the most significant changes during the Renaissance period. The development of urbanism and the transformation of architectural style in the 15th and 16th centuries laid the foundations of modern cities of the Padua Valley. Construction and architecture were a visible manifestation of the power so the families of Northern Italy, Visconti and Sforza in Milan and Este in Ferrara, become patrons to many Renaissance artists wanting to show their supremacy over other city-states in humanistic manner. This paper first aimed to define relation between renaissance architectural and urban transformation with now days tourism offer of two cities. While today the renaissance core of Milan is only a small segment of modern Mega polis, Ferrara has not experienced significant changes in the spatial organization of urban area. Nevertheless, both cities base their tourist offer on castles, palaces, and other buildings from the renaissance period. This paper is trying to show just how the renaissance in urbanism and architecture had far-reaching effects on the modern tourism of these two centers of humanistic culture. To create clearer insight on the influence of Renaissance heritage we used descriptive and comparative method, showcasing two Northern Italy tourist sites, Milan and Ferrara that have a similar past but different trends in contemporary tourism.
在动荡的历史中,意大利北部的城市在文艺复兴时期经历了最重大的变化之一。15世纪和16世纪城市主义的发展和建筑风格的转变奠定了帕多瓦山谷现代城市的基础。建筑和建筑是权力的明显表现,因此意大利北部的家族,米兰的维斯康蒂和斯福尔扎以及费拉拉的埃斯特,成为许多文艺复兴时期艺术家的赞助人,他们希望以人文主义的方式展示他们对其他城邦的至高无上的地位。本文首先通过两个城市的旅游产品来界定文艺复兴时期的建筑与城市转型之间的关系。虽然今天米兰的复兴核心只是现代大都市的一小部分,但费拉拉在城市区域的空间组织方面并没有经历重大变化。尽管如此,这两个城市都以文艺复兴时期的城堡、宫殿和其他建筑为卖点。本文试图展示城市主义和建筑的复兴如何对这两个人文文化中心的现代旅游产生深远的影响。为了更清楚地了解文艺复兴时期遗产的影响,我们采用了描述性和比较性的方法,展示了意大利北部的两个旅游景点,米兰和费拉拉,这两个景点有着相似的过去,但在当代旅游中有着不同的趋势。
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引用次数: 1
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Turizam
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