This study deals with the buildings and sites destroyed during the war in Bosnia and Herzegovina, mostly carrying cultural and historical importance. In the last two decades in Bosnia and Herzegovina, there has been an actual reconstruction or restoration of cultural heritage, some of which have been included on the UNESCO World Heritage List. Indeed, "facsimile" reconstruction is often the case, based on the concept "as it was, where it was". Citizens of other faiths and nationalities have often given material and/or moral support to the reconstruction of "different" religious sites, confirming the thesis that they associate one part of their identity with "different". It was the first major war in Europe after World War II, where a great number of cultural goods were destroyed as symbols related to the identities of entire nations. Therefore, the response related to the reconstructions was similar to Europe's response after 1945 and represented a contribution to reconciliation, alleviation of collective trauma, and the development of intercultural dialogue and tourism. The study included an observation method for data collection. Based on conducted observations, the archival method was used for the investigation of documents and textual material, finding data inform of historical documents on architects, designers, the purpose of the settings, constructions, reconstructions, their interaction with areas, proofs on heritage values, and significance for the tourism of Bosnia and Herzegovina. A ll the aforementioned confirms the thesis that from today's perspective, the restored or reconstructed areas are the bearers of intercultural dialogue and the tourist potential of local communities and that reconstruction as the method has a very big role in the peace-building process.
{"title":"Restoration of the cultural heritage sites in Bosnia and Herzegovina as the basis for intercultural dialogue and development of tourism","authors":"Adi Ćorović, Ahmed Obralić","doi":"10.5937/turizam25-30494","DOIUrl":"https://doi.org/10.5937/turizam25-30494","url":null,"abstract":"This study deals with the buildings and sites destroyed during the war in Bosnia and Herzegovina, mostly carrying cultural and historical importance. In the last two decades in Bosnia and Herzegovina, there has been an actual reconstruction or restoration of cultural heritage, some of which have been included on the UNESCO World Heritage List. Indeed, \"facsimile\" reconstruction is often the case, based on the concept \"as it was, where it was\". Citizens of other faiths and nationalities have often given material and/or moral support to the reconstruction of \"different\" religious sites, confirming the thesis that they associate one part of their identity with \"different\". It was the first major war in Europe after World War II, where a great number of cultural goods were destroyed as symbols related to the identities of entire nations. Therefore, the response related to the reconstructions was similar to Europe's response after 1945 and represented a contribution to reconciliation, alleviation of collective trauma, and the development of intercultural dialogue and tourism. The study included an observation method for data collection. Based on conducted observations, the archival method was used for the investigation of documents and textual material, finding data inform of historical documents on architects, designers, the purpose of the settings, constructions, reconstructions, their interaction with areas, proofs on heritage values, and significance for the tourism of Bosnia and Herzegovina. A ll the aforementioned confirms the thesis that from today's perspective, the restored or reconstructed areas are the bearers of intercultural dialogue and the tourist potential of local communities and that reconstruction as the method has a very big role in the peace-building process.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71151368","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Assam, the premier North Eastern state of India, has a long history of hosting wildlife tours inside its world famous Kaziranga National Park since 1904. Tour operators operating from the state have been carrying millions of domestic and international tourists annually to various destinations of Assam and its adjacent states of North East India. At present, around seventy Government of Assam recognised Private Tour Operators and one Government tour operator under Assam Tourism Development Corporation are providing valuable services to the tourists visiting this part of the country. The present study intends to study the challenges faced by the Private Tour Operators of Assam and also to try to put forward few suggestions for the improvement of their business conditions. The research work is mostly based on primary data collected during the interactions with the officials of the Private Tour Operators of Assam and few secondary data are also gathered from various printed and online publications, records of the Directorate of Tourism-Assam and various research publications. The research results determined the existence of many challenges that Private Tour Operators need to deal with while operating from this remotest part of India. It is expected that the research results will help the Private Tour Operators of Assam in finding solutions to some of their problems and thereby improving their business conditions. This study is also believed to serve the state tourism department and policymakers to formulate plans for the development of tour operators in particular and tourism in general for the state.
{"title":"Analysis of challenges of private tour operators in developing successful business: Case study of Assam","authors":"Biswajit Sarmaha, Homeswar Goswami","doi":"10.5937/turizam25-27590","DOIUrl":"https://doi.org/10.5937/turizam25-27590","url":null,"abstract":"Assam, the premier North Eastern state of India, has a long history of hosting wildlife tours inside its world famous Kaziranga National Park since 1904. Tour operators operating from the state have been carrying millions of domestic and international tourists annually to various destinations of Assam and its adjacent states of North East India. At present, around seventy Government of Assam recognised Private Tour Operators and one Government tour operator under Assam Tourism Development Corporation are providing valuable services to the tourists visiting this part of the country. The present study intends to study the challenges faced by the Private Tour Operators of Assam and also to try to put forward few suggestions for the improvement of their business conditions. The research work is mostly based on primary data collected during the interactions with the officials of the Private Tour Operators of Assam and few secondary data are also gathered from various printed and online publications, records of the Directorate of Tourism-Assam and various research publications. The research results determined the existence of many challenges that Private Tour Operators need to deal with while operating from this remotest part of India. It is expected that the research results will help the Private Tour Operators of Assam in finding solutions to some of their problems and thereby improving their business conditions. This study is also believed to serve the state tourism department and policymakers to formulate plans for the development of tour operators in particular and tourism in general for the state.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71150944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
N. Tomić, Aleksandar Antić, Dajana Tešić, T. Đorđević, Oliver Momčilović
The aim of this research is to explore the current state and potential of Tribuća, Rača and Beli Rzav canyons for their further development as canyoning geotourism destinations in Western Serbia. This was done by applying the modified geosite assessment model (M-GAM) on the three analyzed canyons with special focus on values of importance for canyoning tourists. The results indicate that all three analyzed canyons possess significant natural values of great importance for the development of canyoning tourism, such as possibility for interpretation, representativeness, surrounding landscape and nature, protection level and current condition. The main issues are related to human induced elements such as promotional activities, interpretive tools and visitor centers. Given their importance for further tourism development, these activities should have priority in the future in order to attract a larger number of canyoning tourists to these geosites. Significant improvement of these elements along with improved promotional activities would bring more domestic as well as foreign tourists to these geosites which would benefit the local population and local economy through higher income and new jobs for the local community.
{"title":"Canyoning and geotourism: Assessing geosites for canyoning activities in Western Serbia","authors":"N. Tomić, Aleksandar Antić, Dajana Tešić, T. Đorđević, Oliver Momčilović","doi":"10.5937/turizam25-27524","DOIUrl":"https://doi.org/10.5937/turizam25-27524","url":null,"abstract":"The aim of this research is to explore the current state and potential of Tribuća, Rača and Beli Rzav canyons for their further development as canyoning geotourism destinations in Western Serbia. This was done by applying the modified geosite assessment model (M-GAM) on the three analyzed canyons with special focus on values of importance for canyoning tourists. The results indicate that all three analyzed canyons possess significant natural values of great importance for the development of canyoning tourism, such as possibility for interpretation, representativeness, surrounding landscape and nature, protection level and current condition. The main issues are related to human induced elements such as promotional activities, interpretive tools and visitor centers. Given their importance for further tourism development, these activities should have priority in the future in order to attract a larger number of canyoning tourists to these geosites. Significant improvement of these elements along with improved promotional activities would bring more domestic as well as foreign tourists to these geosites which would benefit the local population and local economy through higher income and new jobs for the local community.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71150977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.
{"title":"Tourists approaches to eco-friendly hotels and determination of green hotel preferences: The case of Eskişehir","authors":"Emre Aksöz Ozan, Birgul Aydin, Yücel Esin","doi":"10.5937/turizam25-28792","DOIUrl":"https://doi.org/10.5937/turizam25-28792","url":null,"abstract":"The aim of this study is to determine how eco-friendly applications have an impact on the purchasing behaviour of tourists and hotel preferences. In this context, the related data was obtained from 408 participants. T-test was applied in order to determine the impact on the purchasing behaviour of tourists and hotel preferences. As a result of the analysis, it is determined that the majority of the tourists are sensitive about the environment by taking into account eco-friendly hotel accommodation preference and eco-friendly hotels are pioneer in developing new technologies, high qualified, happy to stay in eco-friendly hotels, and eco-friendly hotels evoke nature. Also, it is found that eco-friendly hotels evoke health and wellness. These findings provide an insight into literature and new directions and suggestions for marketing organizations and business managers.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71151010","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The common perceptions about tourist destinations often hold even in the absence of facts and evidences. This research is an attempt to analyze the ground behind generic perceptions about tourism attractiveness of Kashmir valley. This has been done through primary survey of most important stakeholders; the visiting tourists. The data collected from 370 tourists has been used to deconstruct tourism attractiveness into different parameters and an Index of Destination Attractiveness has been prepared to understand the importance of each parameter to overall attractiveness. The evidences support the common perception that natural attractions play very important role in tourism attractiveness of valley but valley lacks other tourism motivators and falls short on most of the hygiene factors. These findings can be used to increase the attractiveness of valley by working on weak areas and the Index developed for the study can be used as a standard tool for continuous monitoring of attractiveness.
{"title":"Index of destination attractiveness: A quantitative approach for measuring tourism attractiveness","authors":"I. Naser, M. Chaudhary","doi":"10.5937/TURIZAM25-27235","DOIUrl":"https://doi.org/10.5937/TURIZAM25-27235","url":null,"abstract":"The common perceptions about tourist destinations often hold even in the absence of facts and evidences. This research is an attempt to analyze the ground behind generic perceptions about tourism attractiveness of Kashmir valley. This has been done through primary survey of most important stakeholders; the visiting tourists. The data collected from 370 tourists has been used to deconstruct tourism attractiveness into different parameters and an Index of Destination Attractiveness has been prepared to understand the importance of each parameter to overall attractiveness. The evidences support the common perception that natural attractions play very important role in tourism attractiveness of valley but valley lacks other tourism motivators and falls short on most of the hygiene factors. These findings can be used to increase the attractiveness of valley by working on weak areas and the Index developed for the study can be used as a standard tool for continuous monitoring of attractiveness.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71150727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
With regard to the history of wine tourism, all recent literature has presented it as a young branch of tourism that has been developing intensively at the end of the 20th century. It is believed that the roots of wine tourism originate from France, while the first commercial wine tours were organized in California. When it comes to Serbia, few researches point out that wine tourism has been developing since the 1990s, and that the pioneers of that endeavour are two wineries in Šumadija: Aleksandrović and Radovanović. However, historical facts show otherwise. Wine tourism has existed in Serbia for more than 120 years, while its beginnings go back more than 155 years. This paper, created by researching the path of the Constantinople Wine Route, is an overview of currently available historical material that aims to prove the above mentioned and it is the first of its kindin Serbia. More precisely, this paper presents the first written overview of wine tourism history in Serbia.
{"title":"History of wine tourism in Serbia","authors":"M. Maksimovic, T. Pivac, Jasmina P. Đorđević","doi":"10.5937/turizam25-34174","DOIUrl":"https://doi.org/10.5937/turizam25-34174","url":null,"abstract":"With regard to the history of wine tourism, all recent literature has presented it as a young branch of tourism that has been developing intensively at the end of the 20th century. It is believed that the roots of wine tourism originate from France, while the first commercial wine tours were organized in California. When it comes to Serbia, few researches point out that wine tourism has been developing since the 1990s, and that the pioneers of that endeavour are two wineries in Šumadija: Aleksandrović and Radovanović. However, historical facts show otherwise. Wine tourism has existed in Serbia for more than 120 years, while its beginnings go back more than 155 years. This paper, created by researching the path of the Constantinople Wine Route, is an overview of currently available historical material that aims to prove the above mentioned and it is the first of its kindin Serbia. More precisely, this paper presents the first written overview of wine tourism history in Serbia.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71151063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a remarkable trend, social media is becoming a primary source of information and impressions about tourism destinations. Travelers, especially the young generations are using intensively the information from the web in their decisions and they have widely adopted social media in order to search for advice, share and annotate their experiences. The recent shift towards more visual content can even more strongly affect others' consumption habits, (touristic) decisions, image and opinions on different places and events. Knowing about traveling habits and decision-making processes of young generations can be useful for the tourism service suppliers, because their habits can substantially affect the future tourism development directions. The aim of this study was to analyze the role and importance of social media usage in travel decision-making among the young participants of music festivals in Vojvodina and Hungary. On the one hand, we made a questionnaire survey among the participants of two festivals from the Y and Z generations in the study area (in Green Future of Ada and in the Youth Days of Szeged), and among the students from the University of Szeged, who usually visit festivals. As social media can indirectly contribute to the promotion of festivals and settlements through the public posts of the festivals, on the other hand we analyzed the posts of the selected music festivals on a photo-sharing site (Instagram), searching the hashtags which refer to the places of the festivals. Based on the results it can be concluded that young people's travel and festival decisions are considerably influenced by social media, so the role of online marketing can be significant to reach these generations. Therefore, the shared social media content linked to festivals can make some places better known by shaping their image. With the improved image these posts can contribute to attracting more tourists.
{"title":"The impact of social media in travel decision-making process among the Y and Z generations of music festivals in Serbia and Hungary","authors":"Dorottya Süli, Zita Martyin-Csamangó","doi":"10.5937/turizam24-24678","DOIUrl":"https://doi.org/10.5937/turizam24-24678","url":null,"abstract":"As a remarkable trend, social media is becoming a primary source of information and impressions about tourism destinations. Travelers, especially the young generations are using intensively the information from the web in their decisions and they have widely adopted social media in order to search for advice, share and annotate their experiences. The recent shift towards more visual content can even more strongly affect others' consumption habits, (touristic) decisions, image and opinions on different places and events. Knowing about traveling habits and decision-making processes of young generations can be useful for the tourism service suppliers, because their habits can substantially affect the future tourism development directions. The aim of this study was to analyze the role and importance of social media usage in travel decision-making among the young participants of music festivals in Vojvodina and Hungary. On the one hand, we made a questionnaire survey among the participants of two festivals from the Y and Z generations in the study area (in Green Future of Ada and in the Youth Days of Szeged), and among the students from the University of Szeged, who usually visit festivals. As social media can indirectly contribute to the promotion of festivals and settlements through the public posts of the festivals, on the other hand we analyzed the posts of the selected music festivals on a photo-sharing site (Instagram), searching the hashtags which refer to the places of the festivals. Based on the results it can be concluded that young people's travel and festival decisions are considerably influenced by social media, so the role of online marketing can be significant to reach these generations. Therefore, the shared social media content linked to festivals can make some places better known by shaping their image. With the improved image these posts can contribute to attracting more tourists.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71150643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
T. Pivac, I. Blešić, Snežana Besermenji, D. Gavrilović
AP Vojvodina is a highly multi-ethnic community, with 29 nations and national or ethnic groups living on its territory. Croats make only 2.43% of the population of Vojvodina, but with their rich culture and tradition, they represent a significant potential for the development of Vojvodina’s cultural tourism. The richness of customs is best represented through numerous events that take place in areas with the majority of Croatian population. The paper presents the results of a survey conducted to determine how informed the population of Vojvodina is about the maintenance and significance of events of Croats in Vojvodina. A sample of 158 respondents was obtained. Descriptive statistical analysis, t-test of independent samples and analysis of variance ANOVA were used to analyse the obtained data.
{"title":"Attitudes of local population on the importance of events nourishing culture and tradition of Croats in Vojvodina","authors":"T. Pivac, I. Blešić, Snežana Besermenji, D. Gavrilović","doi":"10.5937/turizam24-25376","DOIUrl":"https://doi.org/10.5937/turizam24-25376","url":null,"abstract":"AP Vojvodina is a highly multi-ethnic community, with 29 nations and national or ethnic groups living on its territory. Croats make only 2.43% of the population of Vojvodina, but with their rich culture and tradition, they represent a significant potential for the development of Vojvodina’s cultural tourism. The richness of customs is best represented through numerous events that take place in areas with the majority of Croatian population. The paper presents the results of a survey conducted to determine how informed the population of Vojvodina is about the maintenance and significance of events of Croats in Vojvodina. A sample of 158 respondents was obtained. Descriptive statistical analysis, t-test of independent samples and analysis of variance ANOVA were used to analyse the obtained data.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71150660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Team building is a process that aims at improving the performance of a group of people working together to achieve a common goal. Team buildings are an indispensable part of corporate activities of main tourism stakeholders including hospitality service providers, event organizers, transport companies, and many others. To assess the current state of tailor-made team building in Serbia an in-depth interview encompassed hotel managers, consultant agencies directors, head of the travel agencies, event organizer and other. The sample size was 10 respondents. All of the respondents are in some way connected and in line with team building work or decision making. The research was conducted during August and September of 2015. The study found some interesting results that most of the market share of the corporate events are under the hotels, followed by consultant agencies and only 1% is within travel agencies. Seasonality is also noticed, spring and autumn are most frequent with team buildings. Group mostly consists out of 30 to 60 participants and the duration is 2 to 3 days. Beside entreat-ing part of the event, most of the activities are aimed at employee development. Research also found some barriers from the lack of budget, to the heterogenic group, to many details in the team building request and other. Further research could give some interesting recommenda-tions and suggestions on how to improve and exploit this tourism and event market
{"title":"The role of tourism and the importance of the stakeholder approach in creating team building programs","authors":"M. Vujičić","doi":"10.5937/turizam23-23209","DOIUrl":"https://doi.org/10.5937/turizam23-23209","url":null,"abstract":"Team building is a process that aims at improving the performance of a group of people working together to achieve a common goal. Team buildings are an indispensable part of corporate activities of main tourism stakeholders including hospitality service providers, event organizers, transport companies, and many others. To assess the current state of tailor-made team building in Serbia an in-depth interview encompassed hotel managers, consultant agencies directors, head of the travel agencies, event organizer and other. The sample size was 10 respondents. All of the respondents are in some way connected and in line with team building work or decision making. The research was conducted during August and September of 2015. The study found some interesting results that most of the market share of the corporate events are under the hotels, followed by consultant agencies and only 1% is within travel agencies. Seasonality is also noticed, spring and autumn are most frequent with team buildings. Group mostly consists out of 30 to 60 participants and the duration is 2 to 3 days. Beside entreat-ing part of the event, most of the activities are aimed at employee development. Research also found some barriers from the lack of budget, to the heterogenic group, to many details in the team building request and other. Further research could give some interesting recommenda-tions and suggestions on how to improve and exploit this tourism and event market","PeriodicalId":34846,"journal":{"name":"Turizam","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44133295","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main aim of the paper is to determine if there is a difference in image and brand personality perception of the Roman heritage sites in Serbia between tourism stakeholders and tourists who have visited those sites. The initial assumption was that stakeholders in tourism have a more realistic perception of the current destination brand and image and that they are more aware of advantages and disadvantages related to the development of the analyzed Roman sites. To achieve the main aim of the study, the research has been done in two phases. The first phase included the survey done on the sample of 502 tourists who have visited some of the Roman sites in Serbia, while the second phase included an interview with 10 tourist stakeholders. The results show that tourism stakeholders have a more positive perception of both cognitive and affective image, with a special emphasis on affective image where the differences are quite large. In addition, the results indicate that tourists and tourist stakeholders equally perceive the analyzed Roman sites as Exciting. On contrary, tourist stakeholders have a better perception of all other dimensions of the brand personality, with the biggest difference being noticed in the perception of Ruggedness and Competence. Further differences will be discussed in the paper.
{"title":"Exploring the gap in destination image and destination personality perception between tourists and stakeholders: Case of Roman heritage sites in Serbia","authors":"S. Kovačić, T. Jovanović, Ivana Šagovnović","doi":"10.5937/turizam23-22773","DOIUrl":"https://doi.org/10.5937/turizam23-22773","url":null,"abstract":"The main aim of the paper is to determine if there is a difference in image and brand personality perception of the Roman heritage sites in Serbia between tourism stakeholders and tourists who have visited those sites. The initial assumption was that stakeholders in tourism have a more realistic perception of the current destination brand and image and that they are more aware of advantages and disadvantages related to the development of the analyzed Roman sites. To achieve the main aim of the study, the research has been done in two phases. The first phase included the survey done on the sample of 502 tourists who have visited some of the Roman sites in Serbia, while the second phase included an interview with 10 tourist stakeholders. The results show that tourism stakeholders have a more positive perception of both cognitive and affective image, with a special emphasis on affective image where the differences are quite large. In addition, the results indicate that tourists and tourist stakeholders equally perceive the analyzed Roman sites as Exciting. On contrary, tourist stakeholders have a better perception of all other dimensions of the brand personality, with the biggest difference being noticed in the perception of Ruggedness and Competence. Further differences will be discussed in the paper.","PeriodicalId":34846,"journal":{"name":"Turizam","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48611956","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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