Pub Date : 2022-10-28DOI: 10.21580/jsw.2022.6.2.12530
Akhmad Kadir, Heinzpeter Znoj, Suharno, A. Ali, K. Komari
The study explores the narrative of oil palm expansion in the Marind-Anim area, where the land and its natural surroundings are not empty spaces without meaning but an eternal identity that is preserved because it tells the historical relationship between local people and their ancestors. Owning land, even the smallest parcel, can enhance self-esteem and social security. This study traces the narrative of oil palm expansion in the Marind-Anim areas and examines the encounter between the indigenous Marind-Anim community and the global economic forces. This local-global intersection is examined using an ethnographic approach with data collected through in-depth interviews, observations, and Focus Group Discussions (FGD). The results show that the function of sago land as an economic foundation is decreasing due to the global economic pressures from the monoculture oil palm plantations. On the one hand, the Marind-Anim indigenous land has become a frontier area for global economic expansion aiming to supply the global food demand. On the other hand, the sago plantation as a safety valve for the traditional economy and local food security has been reduced by oil palm plantations.
{"title":"Sago and Oil Palm Forests: Local-Global Economic Contestation in Marind-Anim Land, Papua","authors":"Akhmad Kadir, Heinzpeter Znoj, Suharno, A. Ali, K. Komari","doi":"10.21580/jsw.2022.6.2.12530","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.2.12530","url":null,"abstract":"The study explores the narrative of oil palm expansion in the Marind-Anim area, where the land and its natural surroundings are not empty spaces without meaning but an eternal identity that is preserved because it tells the historical relationship between local people and their ancestors. Owning land, even the smallest parcel, can enhance self-esteem and social security. This study traces the narrative of oil palm expansion in the Marind-Anim areas and examines the encounter between the indigenous Marind-Anim community and the global economic forces. This local-global intersection is examined using an ethnographic approach with data collected through in-depth interviews, observations, and Focus Group Discussions (FGD). The results show that the function of sago land as an economic foundation is decreasing due to the global economic pressures from the monoculture oil palm plantations. On the one hand, the Marind-Anim indigenous land has become a frontier area for global economic expansion aiming to supply the global food demand. On the other hand, the sago plantation as a safety valve for the traditional economy and local food security has been reduced by oil palm plantations.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87613736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.21580/jsw.2022.6.2.12123
Abdul Kholiq, A. Ismail, Kartika Indah Permata, Md Sikandar Ali
Three possibilities can occur when religion enters a society already having its own culture and traditions: acceptance, rejection, and adjustment. This study analyzed the socio-religiosity of the Kalang people, a minority ethnic group in Kendal, following the arrival of Islam into their lives. Highlighting how they practiced their worship and presented their identity in the majority of Muslim society, the research was focused on the socio-religious practices of the Dukun Kalang as a representation of Kalang people and unveiled her critical roles in the Kalang socio-cultural system, such as leading every ritual activity, and being a source of knowledge about Kalang teachings and other mystical information about ancestral spirits. Using the qualitative method, it was found that the Kalang shaman's religiosity model symbolized the way of religion without losing faith in indigenous culture and traditions. This spiritual adaptation model, in the perspective of symbolic interaction, can be interpreted as a form of resistance and as a strategy to maintain the cultural identity of the minority amid the threat of extinction due to the penetration of major ideologies, including mainstream religions.
{"title":"Socio-religious Practices of Kalang Shaman: Symbol of Minority People's Resistance in Indonesia","authors":"Abdul Kholiq, A. Ismail, Kartika Indah Permata, Md Sikandar Ali","doi":"10.21580/jsw.2022.6.2.12123","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.2.12123","url":null,"abstract":"Three possibilities can occur when religion enters a society already having its own culture and traditions: acceptance, rejection, and adjustment. This study analyzed the socio-religiosity of the Kalang people, a minority ethnic group in Kendal, following the arrival of Islam into their lives. Highlighting how they practiced their worship and presented their identity in the majority of Muslim society, the research was focused on the socio-religious practices of the Dukun Kalang as a representation of Kalang people and unveiled her critical roles in the Kalang socio-cultural system, such as leading every ritual activity, and being a source of knowledge about Kalang teachings and other mystical information about ancestral spirits. Using the qualitative method, it was found that the Kalang shaman's religiosity model symbolized the way of religion without losing faith in indigenous culture and traditions. This spiritual adaptation model, in the perspective of symbolic interaction, can be interpreted as a form of resistance and as a strategy to maintain the cultural identity of the minority amid the threat of extinction due to the penetration of major ideologies, including mainstream religions.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86638900","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-10-28DOI: 10.21580/jsw.2022.6.2.8104
M. Sofyan, Rr. Wuri Arenggoasih
Dana Desa is one of the new policies to realize development based on the needs of rural communities. In its implementation there is a role that is often overlooked, it is women. This paper discusses the process of formulating dana desa policies in Pengalusan Village. In addition, the main focus is on the role of women when formulating these policies. Applying gender approach this study found that the planning process for the formulation of dana desa policies is carried out with the musrenbangdes which is carried out before the APBDes decision is agreed. But from the planning through evaluation processes there is no specific discussion related to the ideas, interest, and the role of women in the development processes in the village. The elite as decision makers are men, and village development policies are more masculine, one of which is demonstrated through physical development. Women's ideas have not received enough attention.
{"title":"Between the Elite Power and Women Subordination: Formulation of \"Dana Desa\" in Java Village Context","authors":"M. Sofyan, Rr. Wuri Arenggoasih","doi":"10.21580/jsw.2022.6.2.8104","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.2.8104","url":null,"abstract":"Dana Desa is one of the new policies to realize development based on the needs of rural communities. In its implementation there is a role that is often overlooked, it is women. This paper discusses the process of formulating dana desa policies in Pengalusan Village. In addition, the main focus is on the role of women when formulating these policies. Applying gender approach this study found that the planning process for the formulation of dana desa policies is carried out with the musrenbangdes which is carried out before the APBDes decision is agreed. But from the planning through evaluation processes there is no specific discussion related to the ideas, interest, and the role of women in the development processes in the village. The elite as decision makers are men, and village development policies are more masculine, one of which is demonstrated through physical development. Women's ideas have not received enough attention.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76209686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.8378
M. Pabbajah, N. Laila, Terachai Ponnui, Siti Aisyah Sungkilang, Juhansar Juhansar
Arabization is not always identically carried out by immigrants of Arab descent, but non-Arab communities can carry out the Arabization process. This study aims to explain the Arabization process by the Jamaah Tabligh (JT) group by establishing the Kampung Madinah of Temboro Village. This study relies on collecting qualitative data through observation, interviews, and literature study with descriptive analysis. The findings show that the existence of JT in Temboro Village has resulted in a shift in community culture from secular to religious. The role of the JT leadership became an emerging factor in the Arabization process in the formation of a religious society. Likewise, JT's persuasive approach through education and religious activities facilitates public acceptance. The naming of Kampung Madinah in Temboro is driven by various Arabic symbols used, e.g., daily conversations, activities, and clothes. The existence of JT succeeds in constructing Temboro people's habits into “Islamic habits.” This study is limited to Kampung Madinah in Temboro as a research focus; therefore, it is recommended for further researchers to conduct comparative studies on the Arabization process.
{"title":"Kampung Madinah: The Construction of Jamaah Tabligh for the Arabization Process in Magetan, East Java","authors":"M. Pabbajah, N. Laila, Terachai Ponnui, Siti Aisyah Sungkilang, Juhansar Juhansar","doi":"10.21580/jsw.2022.6.1.8378","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.1.8378","url":null,"abstract":"Arabization is not always identically carried out by immigrants of Arab descent, but non-Arab communities can carry out the Arabization process. This study aims to explain the Arabization process by the Jamaah Tabligh (JT) group by establishing the Kampung Madinah of Temboro Village. This study relies on collecting qualitative data through observation, interviews, and literature study with descriptive analysis. The findings show that the existence of JT in Temboro Village has resulted in a shift in community culture from secular to religious. The role of the JT leadership became an emerging factor in the Arabization process in the formation of a religious society. Likewise, JT's persuasive approach through education and religious activities facilitates public acceptance. The naming of Kampung Madinah in Temboro is driven by various Arabic symbols used, e.g., daily conversations, activities, and clothes. The existence of JT succeeds in constructing Temboro people's habits into “Islamic habits.” This study is limited to Kampung Madinah in Temboro as a research focus; therefore, it is recommended for further researchers to conduct comparative studies on the Arabization process.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84122748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.9666
M. Arifin, W. Nugroho, Ana María Naranjo Cortés, Pricilia Purnama
Indonesia as a post-authoritarian democratic country has made impressive progress in its democratic transition. However, there is a significant contradiction in the democratic process, particularly in policy and law-making. This article queries to what extent democratic deconsolidation contributes to the ratification of the Omnibus Law on Job Creation in Indonesia. This research uses a qualitative method by using academic literature, news analysis, and official government documents. The study employs various theoretical approaches, including horizontal accountability by Wolfgang Merkel, discursive participation by Jürgen Habermas, and democratic civil-military relations by Samuel Huntington. The first finding shows that the accumulation of Joko Widodo's political power has affected the quality of debate and the agreement during the deliberation of the Omnibus Law in the parliament. Second, the opaque process by limiting public participation has narrowed the space for the democratic mobilization of the citizens. Third, the increasing number of retired armed forces in domestic affairs has resulted in the dual function of military power in securing the country and the economic development agenda. The study shows that the deconsolidation of democracy has contributed to the ratification of the Omnibus Law on Job Creation which was deliberated through a non-transparent mechanism.
{"title":"The Ratification of Omnibus Law: A Sign of Democratic Deconsolidation in Indonesia","authors":"M. Arifin, W. Nugroho, Ana María Naranjo Cortés, Pricilia Purnama","doi":"10.21580/jsw.2022.6.1.9666","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.1.9666","url":null,"abstract":"Indonesia as a post-authoritarian democratic country has made impressive progress in its democratic transition. However, there is a significant contradiction in the democratic process, particularly in policy and law-making. This article queries to what extent democratic deconsolidation contributes to the ratification of the Omnibus Law on Job Creation in Indonesia. This research uses a qualitative method by using academic literature, news analysis, and official government documents. The study employs various theoretical approaches, including horizontal accountability by Wolfgang Merkel, discursive participation by Jürgen Habermas, and democratic civil-military relations by Samuel Huntington. The first finding shows that the accumulation of Joko Widodo's political power has affected the quality of debate and the agreement during the deliberation of the Omnibus Law in the parliament. Second, the opaque process by limiting public participation has narrowed the space for the democratic mobilization of the citizens. Third, the increasing number of retired armed forces in domestic affairs has resulted in the dual function of military power in securing the country and the economic development agenda. The study shows that the deconsolidation of democracy has contributed to the ratification of the Omnibus Law on Job Creation which was deliberated through a non-transparent mechanism.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86210744","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.10713
Rosana Eri Puspita, Anindita Neng Puspa Dwi Ayuningrum, Y. Zulaikha, Mohamed Asmy bin Mohd Thas Thaker
The buying behavior of Korean food culture is interesting to study because of its familiarity in Indonesia. The purpose of this study is to determine the buying behavior of traditional Korean food among Indonesian. The research was conducted using a quantitative approach. Data were collected through an online questionnaire from 100 respondents. The results showed that subjective knowledge about Korean food did not affect the purchase intention of Korean food, while the image of the Korean country affected purchasing traditional Korean food. Halal label testing as a moderating variable was carried out in this study. Halal label moderates' knowledge on purchase intention and does not moderate the Korean image on purchase intention. The new thing offered in this research is the discussion of the cultural invasion that attacks Indonesian.
{"title":"Look-ahead Behavior in Food Culture: The Case of Korean Food Buying","authors":"Rosana Eri Puspita, Anindita Neng Puspa Dwi Ayuningrum, Y. Zulaikha, Mohamed Asmy bin Mohd Thas Thaker","doi":"10.21580/jsw.2022.6.1.10713","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.1.10713","url":null,"abstract":"The buying behavior of Korean food culture is interesting to study because of its familiarity in Indonesia. The purpose of this study is to determine the buying behavior of traditional Korean food among Indonesian. The research was conducted using a quantitative approach. Data were collected through an online questionnaire from 100 respondents. The results showed that subjective knowledge about Korean food did not affect the purchase intention of Korean food, while the image of the Korean country affected purchasing traditional Korean food. Halal label testing as a moderating variable was carried out in this study. Halal label moderates' knowledge on purchase intention and does not moderate the Korean image on purchase intention. The new thing offered in this research is the discussion of the cultural invasion that attacks Indonesian.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85218137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.8865
Arfriani Maifizar, Sopar Sopar, Erizar Erizar, Fenecia Fenecia, M. Waeno
Social processes that result in social migration often result in various social problems, such as disintegration between local residents and immigrants, which in the end leads to social inequality between local residents and immigrants. With the context of the research in the village of Ranto Panyang Timur Aceh Barat District, and applying descriptive qualitative this study indicated that the process of social inequality in the coastal fishermen community at Ranto Panyang Timur Village proceed since they came to that village, and the forms of the inequality are the neglect and discrimination in the context of social treatment and service from Keuchik (the head of the village) and his official staff. The factors that affect the social inequality between the indigenous residents and the fisherman who were relocated at Ranto Panyang Timur Village, West Aceh Regency were the least committed Keuchik’s, unresponsive village officials, and unfair treatment by the village officials in terms of services, and provide aid to the people who were relocated at Ranto Panyang Timur Village.
{"title":"The Factors Contributing to the Social Inequality among the Community of Ranto Panyang Timur, West Aceh","authors":"Arfriani Maifizar, Sopar Sopar, Erizar Erizar, Fenecia Fenecia, M. Waeno","doi":"10.21580/jsw.2022.6.1.8865","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.1.8865","url":null,"abstract":"Social processes that result in social migration often result in various social problems, such as disintegration between local residents and immigrants, which in the end leads to social inequality between local residents and immigrants. With the context of the research in the village of Ranto Panyang Timur Aceh Barat District, and applying descriptive qualitative this study indicated that the process of social inequality in the coastal fishermen community at Ranto Panyang Timur Village proceed since they came to that village, and the forms of the inequality are the neglect and discrimination in the context of social treatment and service from Keuchik (the head of the village) and his official staff. The factors that affect the social inequality between the indigenous residents and the fisherman who were relocated at Ranto Panyang Timur Village, West Aceh Regency were the least committed Keuchik’s, unresponsive village officials, and unfair treatment by the village officials in terms of services, and provide aid to the people who were relocated at Ranto Panyang Timur Village.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79469976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.10824
Grant Nixon, M. Siscawati, Juliana Mohd Arpa, Eliza Christabella Phuanerys
This article aimed to expose the strategy of livelihood among the persons having social stigma in sexual orientation among heteronormative hegemonic system as Indonesia. This article focused on the pandemic time and showed the challenges and strategies of Christian bisexual groups to maintain their livelihoods before and after the pandemic. This study used a qualitative analysis with a case study of two Christian bisexuals. Data were collected by in-depth interviews through offline and online interviews. Data were analyzed with the perspective of Mary Virginia Lee Badgett's feminist economic theory, which included non-heteronormative people in her proposed feminist economic model. This study showed two main findings: first, gender and bisexual orientation have an impact on rejection, oppression, and job transfer in the period before and after the pandemic due to unequal power relations in heteronormative structures. These power relations also lead to the neglect of non-heteronormative contributions to the informal sector in a heteronormative economic structure. Secondly, bisexual individuals developed a particular resilience strategy during a pandemic, one of which is by utilizing informal networks with non-heteronormative groups. Another finding is the influence of religion which simultaneously provides support and oppression to the livelihoods of non-heteronormative groups.
本文旨在揭示在印尼等异性恋霸权体系下，性取向社会污名者的生存策略。本文以疫情时间为中心，展示了基督教双性恋群体在疫情前后维持生计的挑战和策略。本研究以两个基督教双性恋者为个案进行定性分析。数据收集采用线下和线上深度访谈的方式。采用Mary Virginia Lee Badgett的女性主义经济理论对数据进行分析，该理论将非异性恋者纳入其提出的女性主义经济模型。本研究有两个主要发现:第一，由于异性恋规范结构中权力关系的不平等，性别和双性恋倾向对疫情前后的拒绝、压迫和工作转移有影响。这些权力关系也导致忽视非异规范经济结构中对非正式部门的非异规范贡献。其次，双性恋个体在大流行期间制定了一种特殊的复原策略，其中之一是利用与非异性恋群体的非正式网络。另一个发现是宗教的影响，它同时为非异性恋群体的生计提供支持和压迫。
{"title":"Strategy of Livelihood among Persons Having Social Stigma in Sexual Orientation","authors":"Grant Nixon, M. Siscawati, Juliana Mohd Arpa, Eliza Christabella Phuanerys","doi":"10.21580/jsw.2022.6.1.10824","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.1.10824","url":null,"abstract":"This article aimed to expose the strategy of livelihood among the persons having social stigma in sexual orientation among heteronormative hegemonic system as Indonesia. This article focused on the pandemic time and showed the challenges and strategies of Christian bisexual groups to maintain their livelihoods before and after the pandemic. This study used a qualitative analysis with a case study of two Christian bisexuals. Data were collected by in-depth interviews through offline and online interviews. Data were analyzed with the perspective of Mary Virginia Lee Badgett's feminist economic theory, which included non-heteronormative people in her proposed feminist economic model. This study showed two main findings: first, gender and bisexual orientation have an impact on rejection, oppression, and job transfer in the period before and after the pandemic due to unequal power relations in heteronormative structures. These power relations also lead to the neglect of non-heteronormative contributions to the informal sector in a heteronormative economic structure. Secondly, bisexual individuals developed a particular resilience strategy during a pandemic, one of which is by utilizing informal networks with non-heteronormative groups. Another finding is the influence of religion which simultaneously provides support and oppression to the livelihoods of non-heteronormative groups.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73099041","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.9520
Tommi Tommi, Acep Iwan Saidi, Thirathep Chonmaitree, M. R. Abdul Razak, W. Murwonugroho
In utilizing the Halodoc application, there is a communication gap between direct speech communication and communication through the application. Through Roland Barthes' semiotic method, this research attempts to examine this problem and propose an alternative solution in the form of emoji humanization. Heidy's emoji structure is indeed synonymous with the Halodoc logo. Meanwhile, according to the connotative analysis, you can see the emoji visualization whose characters are identical to today's human characters. This character is characterized by expressions and facial expressions that look cheerful and friendly. This study concludes that there are a number of indicators of success in composing humanist emojis and still referencing the main logo identity. In the principle of emoji design, structurally it must be dominated by a shape similar to the original logo. The addition of mimics, expressions, limb movements, and body movements itself must represent the true expressions of humans who provide health ordering services. Thus, emojis are more attractive, interactive, and communicative. As confirmed by various studies, this intimacy between users and emojis that looks humanist has proven to strengthen customer trust in services.
{"title":"Humanization of Logo as a Representation of Social Values in Halodoc","authors":"Tommi Tommi, Acep Iwan Saidi, Thirathep Chonmaitree, M. R. Abdul Razak, W. Murwonugroho","doi":"10.21580/jsw.2022.6.1.9520","DOIUrl":"https://doi.org/10.21580/jsw.2022.6.1.9520","url":null,"abstract":"In utilizing the Halodoc application, there is a communication gap between direct speech communication and communication through the application. Through Roland Barthes' semiotic method, this research attempts to examine this problem and propose an alternative solution in the form of emoji humanization. Heidy's emoji structure is indeed synonymous with the Halodoc logo. Meanwhile, according to the connotative analysis, you can see the emoji visualization whose characters are identical to today's human characters. This character is characterized by expressions and facial expressions that look cheerful and friendly. This study concludes that there are a number of indicators of success in composing humanist emojis and still referencing the main logo identity. In the principle of emoji design, structurally it must be dominated by a shape similar to the original logo. The addition of mimics, expressions, limb movements, and body movements itself must represent the true expressions of humans who provide health ordering services. Thus, emojis are more attractive, interactive, and communicative. As confirmed by various studies, this intimacy between users and emojis that looks humanist has proven to strengthen customer trust in services.","PeriodicalId":34869,"journal":{"name":"JSW Jurnal Sosiologi Walisongo","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90472832","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-04-30DOI: 10.21580/jsw.2022.6.1.8023
H. Haryono, M. Mukhtar, T. Sumarti, D. Damanhuri, S. Sjaf
The purpose of this study was to analyze the attachment of economic activity in social networks among entrepreneurs in Cirebon, West Java, Indonesia. This research was conducted in Cirebon Regency, for a period of 6 months, from May to October 2019. This research method uses a qualitative approach. The results of the study found that: first, local entrepreneurs (genuine) in the rattan business sector have been running for a very long time. Second, as a result of historical formation, there is a wide network both between entrepreneurs and between entrepreneurs with certain institutions and community structures. Thrid, the map of economic network attachment in social networks shows the diversity of attachments between economic networks and social networks.
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