Pub Date : 2018-04-11DOI: 10.1504/IJEMR.2018.090889
Hyunjoo Im, Young Ha
In an online environment where consumers multi-task, engaging casual shoppers remains to be a challenge. The current study identified online shoppers' time perception as an important element in engagement, and tested effects of processing fluency in the context. Based on the processing fluency and time perception literature, a conceptual model describing how casual online shoppers subjective experience of processing ease leads to an engaging shopping experience was developed and empirically tested (N = 1,207). The results from an online experiment provided support for the hypotheses. The study filled the gap in the literature by investigating online shoppers' time perception in the context of browsing without a shopping goal. Importantly, the study used both self-rated perception data and objective data to provide strong evidence for inaccurate time perception in online engagement. Theoretical and practical implications as well as future study suggestions are discussed.
{"title":"Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention","authors":"Hyunjoo Im, Young Ha","doi":"10.1504/IJEMR.2018.090889","DOIUrl":"https://doi.org/10.1504/IJEMR.2018.090889","url":null,"abstract":"In an online environment where consumers multi-task, engaging casual shoppers remains to be a challenge. The current study identified online shoppers' time perception as an important element in engagement, and tested effects of processing fluency in the context. Based on the processing fluency and time perception literature, a conceptual model describing how casual online shoppers subjective experience of processing ease leads to an engaging shopping experience was developed and empirically tested (N = 1,207). The results from an online experiment provided support for the hypotheses. The study filled the gap in the literature by investigating online shoppers' time perception in the context of browsing without a shopping goal. Importantly, the study used both self-rated perception data and objective data to provide strong evidence for inaccurate time perception in online engagement. Theoretical and practical implications as well as future study suggestions are discussed.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"9 1","pages":"126-144"},"PeriodicalIF":0.0,"publicationDate":"2018-04-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJEMR.2018.090889","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44432416","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-11-02DOI: 10.1504/IJEMR.2017.10008541
Ping Zhao, Chun Qiu
This paper investigates how social ties among online game players can influence their in-game purchase of virtual goods that are representative of the personalities and status of the players. Using the data provided by the operator of an online game, this paper finds that a player is more likely to purchase such a product if more of her peers (with either a strong tie or a weak tie) possess that same or similar product, with the strong-tie peers having a bigger influence on the purchase than that of the weak-tie ones. This paper also finds that, due to the product-sharing activities among strong-tie friends, a player is less likely to purchase a more expensive virtual good if more of his strong-tie friends already own a similar one. In terms of methodology, this paper uses generalised linear mixed models to identify strong and weak ties, and models customer purchase behaviours. This paper contributes to the literature of social connections and purchase decisions, and offers managerial implications on how to utilise social media that builds on the different strengths of social ties to promote consumer purchase.
{"title":"Social tie strength and virtual goods purchase decisions of online game players","authors":"Ping Zhao, Chun Qiu","doi":"10.1504/IJEMR.2017.10008541","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10008541","url":null,"abstract":"This paper investigates how social ties among online game players can influence their in-game purchase of virtual goods that are representative of the personalities and status of the players. Using the data provided by the operator of an online game, this paper finds that a player is more likely to purchase such a product if more of her peers (with either a strong tie or a weak tie) possess that same or similar product, with the strong-tie peers having a bigger influence on the purchase than that of the weak-tie ones. This paper also finds that, due to the product-sharing activities among strong-tie friends, a player is less likely to purchase a more expensive virtual good if more of his strong-tie friends already own a similar one. In terms of methodology, this paper uses generalised linear mixed models to identify strong and weak ties, and models customer purchase behaviours. This paper contributes to the literature of social connections and purchase decisions, and offers managerial implications on how to utilise social media that builds on the different strengths of social ties to promote consumer purchase.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"283-300"},"PeriodicalIF":0.0,"publicationDate":"2017-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46355915","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-11-02DOI: 10.1504/IJEMR.2017.10008550
Beheruz N. Sethna, Sunil Hazari, B. J. Bergiel
To investigate differences in gender in the influence of user generated content (UGC) on purchase behaviour, trust, and intention to purchase. UGC refers to online comments/opinions which can influence other users' purchase decisions. Quantitative data gathered through a survey of 232 undergraduates at an American university. UGCs have a greater influence on purchase intentions and trust for females. No gender differences were found in terms of UGC's influence for a gender-neutral product, propensity to read UGCs, frequency of purchase and authoring reviews. Insights are provided for managers interested in consumers' use of UGC. It is not only important to monitor what is being written, but also who is writing it. A better understanding of the target audience can serve only to enhance an organisation's marketing efficiency. This research attempts to address a relatively unmet need for research specifically addressing gender differences relating to UGC.
{"title":"Influence of user generated content in online shopping: impact of gender on purchase behaviour, trust, and intention to purchase","authors":"Beheruz N. Sethna, Sunil Hazari, B. J. Bergiel","doi":"10.1504/IJEMR.2017.10008550","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10008550","url":null,"abstract":"To investigate differences in gender in the influence of user generated content (UGC) on purchase behaviour, trust, and intention to purchase. UGC refers to online comments/opinions which can influence other users' purchase decisions. Quantitative data gathered through a survey of 232 undergraduates at an American university. UGCs have a greater influence on purchase intentions and trust for females. No gender differences were found in terms of UGC's influence for a gender-neutral product, propensity to read UGCs, frequency of purchase and authoring reviews. Insights are provided for managers interested in consumers' use of UGC. It is not only important to monitor what is being written, but also who is writing it. A better understanding of the target audience can serve only to enhance an organisation's marketing efficiency. This research attempts to address a relatively unmet need for research specifically addressing gender differences relating to UGC.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"344-371"},"PeriodicalIF":0.0,"publicationDate":"2017-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42389472","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-11-02DOI: 10.1504/IJEMR.2017.087713
Davide Di Fatta, F. Cupido, G. Dominici
Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.
{"title":"The value of a network in the digital era: Insights about Doctor Chat case study","authors":"Davide Di Fatta, F. Cupido, G. Dominici","doi":"10.1504/IJEMR.2017.087713","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.087713","url":null,"abstract":"Networks are ubiquitous in our lives in their social, physical, and digital forms. A growing number of firms today rely entirely on networking and lack a physical location or material infrastructure; they are, so to speak, 'liquid'. Through a theoretical analysis and its application to the case of Doctor Chat mobile app, this paper aims to analyse the fundamental laws of networks and to answer the following questions: 1) are the traditional methods to estimate the network value still valid in the current digital age and in particular for mobile applications?; 2) how do the laws of networks work when networks expand? We conclude with some suggestions for a research agenda in order to inspire further researches on the topic.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"301-315"},"PeriodicalIF":0.0,"publicationDate":"2017-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1504/IJEMR.2017.087713","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42784198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-11-02DOI: 10.1504/IJEMR.2017.10008544
Jacques Digout, Charbel C. Salloum, Leah Hajjar, Nahed Y Taha
This paper attempts to study the effectiveness of female nudity in advertising, specifically among Lebanese youth in universities. To validate our hypotheses, we carried out a self-administered survey in four different universities, exposing 189 students to an experimental smartphone advertisement showing either a model's face or her partially nude body. Our results suggest that better attention toward the ad, brand recall, and favourable attitude toward the ad are dependent on the presence of nudity in the ad. The theoretical implication of our study is that the use of sexual appeal and sexual information is positively affecting the attention and attitude toward the ad, the brand recall, the consumer's buying decision, and consequently the sales rate.
{"title":"Effectiveness of female nudity in e-advertising","authors":"Jacques Digout, Charbel C. Salloum, Leah Hajjar, Nahed Y Taha","doi":"10.1504/IJEMR.2017.10008544","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10008544","url":null,"abstract":"This paper attempts to study the effectiveness of female nudity in advertising, specifically among Lebanese youth in universities. To validate our hypotheses, we carried out a self-administered survey in four different universities, exposing 189 students to an experimental smartphone advertisement showing either a model's face or her partially nude body. Our results suggest that better attention toward the ad, brand recall, and favourable attitude toward the ad are dependent on the presence of nudity in the ad. The theoretical implication of our study is that the use of sexual appeal and sexual information is positively affecting the attention and attitude toward the ad, the brand recall, the consumer's buying decision, and consequently the sales rate.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"331-343"},"PeriodicalIF":0.0,"publicationDate":"2017-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43301412","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-11-02DOI: 10.1504/IJEMR.2017.10008543
Yanfen You, Amit Bhatnagar, S. Ghose
This paper examines how product type (i.e., utilitarian vs. hedonic) moderates the relationship between e-retailer service attributes (i.e., customer support and product met expectations) and customer satisfaction. Using hierarchical linear regression analysis, this paper finds that customer support exerts a stronger impact on customer overall satisfaction for utilitarian goods than for hedonic goods. In contrast, product met expectations exerts a greater impact on customer overall satisfaction for hedonic goods than for utilitarian goods. Managerially, it is of strategic importance for e-retailers to account for their product types when allocating resources to service attributes. Theoretically, this is the first study to explore the moderating role of product type (i.e., utilitarian vs. hedonic) in the relationships between e-retailer service attributes and customer overall satisfaction.
{"title":"Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction","authors":"Yanfen You, Amit Bhatnagar, S. Ghose","doi":"10.1504/IJEMR.2017.10008543","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10008543","url":null,"abstract":"This paper examines how product type (i.e., utilitarian vs. hedonic) moderates the relationship between e-retailer service attributes (i.e., customer support and product met expectations) and customer satisfaction. Using hierarchical linear regression analysis, this paper finds that customer support exerts a stronger impact on customer overall satisfaction for utilitarian goods than for hedonic goods. In contrast, product met expectations exerts a greater impact on customer overall satisfaction for hedonic goods than for utilitarian goods. Managerially, it is of strategic importance for e-retailers to account for their product types when allocating resources to service attributes. Theoretically, this is the first study to explore the moderating role of product type (i.e., utilitarian vs. hedonic) in the relationships between e-retailer service attributes and customer overall satisfaction.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"316-330"},"PeriodicalIF":0.0,"publicationDate":"2017-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49140053","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-29DOI: 10.1504/IJEMR.2017.10007092
Dimitris Drossos, G. Lekakos, Stamatoula Voulgari
The present research examines the impact of presentation modalities (combinations of text, video, image, animation) on the effectiveness of information provided in mobile entertainment guides. Our approach is founded upon the stimuli-organism-response model, the media naturalness theory as well as the persuasive hierarchy framework, which suggests that a certain order of effects (cognitive and emotional) occur before the final behavioural outcome (e.g., selection or purchase). Also, following the suggestions of the elaboration likelihood model (ELM), user's involvement with the content is investigated as a factor that affects information processing and decision making. The findings demonstrate that not only there is a direct effect of multimedia presentation on cognitive/emotional response and behavioural outcome but also user's involvement with the content moderates the above relationships.
{"title":"Impacts of multimodal information on smartphones","authors":"Dimitris Drossos, G. Lekakos, Stamatoula Voulgari","doi":"10.1504/IJEMR.2017.10007092","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10007092","url":null,"abstract":"The present research examines the impact of presentation modalities (combinations of text, video, image, animation) on the effectiveness of information provided in mobile entertainment guides. Our approach is founded upon the stimuli-organism-response model, the media naturalness theory as well as the persuasive hierarchy framework, which suggests that a certain order of effects (cognitive and emotional) occur before the final behavioural outcome (e.g., selection or purchase). Also, following the suggestions of the elaboration likelihood model (ELM), user's involvement with the content is investigated as a factor that affects information processing and decision making. The findings demonstrate that not only there is a direct effect of multimedia presentation on cognitive/emotional response and behavioural outcome but also user's involvement with the content moderates the above relationships.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"258-282"},"PeriodicalIF":0.0,"publicationDate":"2017-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43655219","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-29DOI: 10.1504/IJEMR.2017.10007089
Husam Al Naimi, M. Khasawneh
While consideration has been given to the traditional model of relationship marketing, the current research is concerned with advancing our understanding of customer switching behaviour by exploring the influence of customer loyalty on customer switching behaviour. In order to provide a more comprehensive clarification of the switching behaviour of Jordanian internet users, a more in-depth study of the switching behaviour model was conducted by including customer loyalty as the main outcome of the relationship marketing model. The current research is designed to explore the TPB and investigate the influence of including customer loyalty in switching behaviour model in order to present a more comprehensive model of switching behaviour in Jordan. As such, a conceptual model along with four hypotheses are tested with a sample of 464 internet users, and then analysed quantitatively using structural equation modelling - partial least squares (SEM-PLS) method. The findings of the current research provided support for the research model as well as for most of the hypotheses regarding the relationship among the model variables. Particularly, in this paper, the research model presented is distinctive in that it synergistically combines the TPB variables along with customer loyalty in evaluating the switching behaviour of the Jordanian internet users.
{"title":"Switching behaviour model in the Jordanian internet sector: an integration of the TPB and customer loyalty","authors":"Husam Al Naimi, M. Khasawneh","doi":"10.1504/IJEMR.2017.10007089","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10007089","url":null,"abstract":"While consideration has been given to the traditional model of relationship marketing, the current research is concerned with advancing our understanding of customer switching behaviour by exploring the influence of customer loyalty on customer switching behaviour. In order to provide a more comprehensive clarification of the switching behaviour of Jordanian internet users, a more in-depth study of the switching behaviour model was conducted by including customer loyalty as the main outcome of the relationship marketing model. The current research is designed to explore the TPB and investigate the influence of including customer loyalty in switching behaviour model in order to present a more comprehensive model of switching behaviour in Jordan. As such, a conceptual model along with four hypotheses are tested with a sample of 464 internet users, and then analysed quantitatively using structural equation modelling - partial least squares (SEM-PLS) method. The findings of the current research provided support for the research model as well as for most of the hypotheses regarding the relationship among the model variables. Particularly, in this paper, the research model presented is distinctive in that it synergistically combines the TPB variables along with customer loyalty in evaluating the switching behaviour of the Jordanian internet users.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"185-211"},"PeriodicalIF":0.0,"publicationDate":"2017-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48216400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-29DOI: 10.1504/IJEMR.2017.10007091
Patrick J. Bateman, Emre Ulusoy, Bruce D. Keillor
As online consumer shopping continues to grow, so does the importance of a website in a retailer's strategy. In this increasingly competitive environment, building customer loyalty and retaining customers is integral to achieving sustained profitability. While one stream of literature has suggested that e-retailers should concentrate on improving quality, another has recommended the focus should be on building trust with customers. The objective of this study is to synthesise these streams, investigating how the interplay between three forms of quality (information, system, and service) and trust help retain customers in a virtual servicescape. Integrating information systems and marketing research, the results suggest trust mediates the relationship between each type of quality and both satisfaction and repurchase intentions. Furthermore, of the three types of quality, service quality engenders the greatest impact on trust, followed by information then system quality. The paper concludes with a discussion of this model for managers and researchers.
{"title":"Managing quality and customer trust in the e-retailing servicescape","authors":"Patrick J. Bateman, Emre Ulusoy, Bruce D. Keillor","doi":"10.1504/IJEMR.2017.10007091","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10007091","url":null,"abstract":"As online consumer shopping continues to grow, so does the importance of a website in a retailer's strategy. In this increasingly competitive environment, building customer loyalty and retaining customers is integral to achieving sustained profitability. While one stream of literature has suggested that e-retailers should concentrate on improving quality, another has recommended the focus should be on building trust with customers. The objective of this study is to synthesise these streams, investigating how the interplay between three forms of quality (information, system, and service) and trust help retain customers in a virtual servicescape. Integrating information systems and marketing research, the results suggest trust mediates the relationship between each type of quality and both satisfaction and repurchase intentions. Furthermore, of the three types of quality, service quality engenders the greatest impact on trust, followed by information then system quality. The paper concludes with a discussion of this model for managers and researchers.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"232-257"},"PeriodicalIF":0.0,"publicationDate":"2017-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48962575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2017-08-29DOI: 10.1504/IJEMR.2017.10007090
Andrea Moretti, M. Mason, Davide Di Fatta
Currently, online shopping has become a widespread phenomenon around the world and the internet has become a new outlet for the commercialisation of products usually sold through traditional channels. This paper focuses on the agro-food sector and on the European Alpine area with respect to sheep and goat production in order to develop a context-specific framework for e-commerce website quality. In other words, this paper aims to provide, on the one hand, a comprehensive theoretical framework for measure web quality; on the other hand, managerial implications for practitioners of the agro-food sector in order to promote these businesses improving the quality of their e-commerce websites. We declined these aims in two research questions: the first is about which are the key factors of website quality in the agro-food sector, analysing simultaneously system (or functional) quality and information (or technical) quality; the second research question is about how to measure these factors. This paper uses a quantitative methodology that mixes an objective and a subjective approach. The result is a pioneering approach able to capture website quality and to provide useful insights for managers and professionals in the agro-food sector.
{"title":"Measuring website quality: theoretical framework and practical implications for the agro-food sector in the European Alpine area","authors":"Andrea Moretti, M. Mason, Davide Di Fatta","doi":"10.1504/IJEMR.2017.10007090","DOIUrl":"https://doi.org/10.1504/IJEMR.2017.10007090","url":null,"abstract":"Currently, online shopping has become a widespread phenomenon around the world and the internet has become a new outlet for the commercialisation of products usually sold through traditional channels. This paper focuses on the agro-food sector and on the European Alpine area with respect to sheep and goat production in order to develop a context-specific framework for e-commerce website quality. In other words, this paper aims to provide, on the one hand, a comprehensive theoretical framework for measure web quality; on the other hand, managerial implications for practitioners of the agro-food sector in order to promote these businesses improving the quality of their e-commerce websites. We declined these aims in two research questions: the first is about which are the key factors of website quality in the agro-food sector, analysing simultaneously system (or functional) quality and information (or technical) quality; the second research question is about how to measure these factors. This paper uses a quantitative methodology that mixes an objective and a subjective approach. The result is a pioneering approach able to capture website quality and to provide useful insights for managers and professionals in the agro-food sector.","PeriodicalId":35056,"journal":{"name":"International Journal of Electronic Marketing and Retailing","volume":"8 1","pages":"212-231"},"PeriodicalIF":0.0,"publicationDate":"2017-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42174390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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