Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.010
D. Sharma
The research article tried to highlight the impact of microfinance on women’s empowerment in the context of Nepal and the impact of COVID-19 on the business and economic sustainability of microfinance in Nepal. In this paper, the history of microfinance and the link between microfinance and women’s empowerment has been discussed comprehensively. Apart from that in the wider phenomenon of women empowerment, the theories on woman empowerment have been explained. The research gap here is stated as the effect of COVID-19 on these two topic variables. The methodology here was a descriptive design and conceptual framework to discuss the basic links between these two research variables. The challenges of human empowerment in Nepal, the influence of microfinancing in increasing the living standard of women, the economic effects of COVID-19 on females and the performance of MSI with rising Covid 19 effects have been discussed.
{"title":"EMPOWERING WOMEN THROUGH MICROFINANCE IN NEPAL","authors":"D. Sharma","doi":"10.53056/njmsr-2023.6.1.010","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.010","url":null,"abstract":"The research article tried to highlight the impact of microfinance on women’s empowerment in the context of Nepal and the impact of COVID-19 on the business and economic sustainability of microfinance in Nepal. In this paper, the history of microfinance and the link between microfinance and women’s empowerment has been discussed comprehensively. Apart from that in the wider phenomenon of women empowerment, the theories on woman empowerment have been explained. The research gap here is stated as the effect of COVID-19 on these two topic variables. The methodology here was a descriptive design and conceptual framework to discuss the basic links between these two research variables. The challenges of human empowerment in Nepal, the influence of microfinancing in increasing the living standard of women, the economic effects of COVID-19 on females and the performance of MSI with rising Covid 19 effects have been discussed.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128954003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.003
Robin Kaushal, Meenu Singla
The significant role of human resources creates a necessity for organizations to formulate and develop the human resource management practices in the best interest of the employees. It is observed that human resource management practices pose significant impact on the job satisfaction and retention of talented employees in the industry. HRM practices proclaimed as a system that attracts, develops, motivates, and retains employees to ensure the effective implementation and the survival of the organization. The present paper is undertaken to study the perception of employees in the selected textile units of Punjab.The paper is an attempt to document the impact of different human resource management practices on the job satisfaction of employees in the textile industry and to find influential HRM practices as per the perception of the employees.It further examines the influence of human resource practices on the job satisfaction of employees. The results showed that Compensation and Promotion, Organizational Culture, Selection and Training, Performance Appraisal, Grievance redressal and Support and Development are the major HRM practices that leads to job satisfaction in textile industry.
{"title":"IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON THE JOB SATISFACTION OF EMPLOYEES IN THE TEXTILE INDUSTRY","authors":"Robin Kaushal, Meenu Singla","doi":"10.53056/njmsr-2023.6.1.003","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.003","url":null,"abstract":"The significant role of human resources creates a necessity for organizations to formulate and develop the human resource management practices in the best interest of the employees. It is observed that human resource management practices pose significant impact on the job satisfaction and retention of talented employees in the industry. HRM practices proclaimed as a system that attracts, develops, motivates, and retains employees to ensure the effective implementation and the survival of the organization. The present paper is undertaken to study the perception of employees in the selected textile units of Punjab.The paper is an attempt to document the impact of different human resource management practices on the job satisfaction of employees in the textile industry and to find influential HRM practices as per the perception of the employees.It further examines the influence of human resource practices on the job satisfaction of employees. The results showed that Compensation and Promotion, Organizational Culture, Selection and Training, Performance Appraisal, Grievance redressal and Support and Development are the major HRM practices that leads to job satisfaction in textile industry.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130381305","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.007
Soma Sekhara
The aim of article is to identify and analyze all the impacts of COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India and significant changes that takes place post- covid-19. The awareness and understanding of changing consumer behavior can help brand marketers future-proof their operations in the post COVID period. The current situation currently prevailing in global markets is mainly influenced by external factors- the COVID-19 pandemic and the effects of political and governmental steps and the economic situation. This paper mainly aims to identify changes in consumer behavior when buying basic products – food, clothing drugstore goods, and footwear and electronics during the pandemic of COVID-19
{"title":"AN ANALYTICAL STUDY OF COVID-19 IMPACTS ON CONSUMER BUYING BEHAVIORS FOR FMCG PRODUCTS IN INDIA","authors":"Soma Sekhara","doi":"10.53056/njmsr-2023.6.1.007","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.007","url":null,"abstract":"The aim of article is to identify and analyze all the impacts of COVID-19 on consumer buying behavior for Fast Moving Consumer Goods in India and significant changes that takes place post- covid-19. The awareness and understanding of changing consumer behavior can help brand marketers future-proof their operations in the post COVID period. The current situation currently prevailing in global markets is mainly influenced by external factors- the COVID-19 pandemic and the effects of political and governmental steps and the economic situation. This paper mainly aims to identify changes in consumer behavior when buying basic products – food, clothing drugstore goods, and footwear and electronics during the pandemic of COVID-19","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"302 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114819758","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.008
B. Ghimire, Abishek Dhakal
Customer satisfaction is an emotion a person experiences when comparing the perceived overall performance of a product to their expectations. The main purpose of this study is to analyze the effect of convenience, cost, privacy, security and responsiveness of mobile banking in customer satisfaction in Commercial Banks in Nepal. This research adopts a quantitative design wherein primary data were collected through a survey in the form of structured questionnaire distributed among 201 respondents having access of mobile banking services offered by Commercial Banks in Nepal. Pearson Correlation Matrix suggested by Levin et al., (2014) was used for statistical analysis; the results derived from the research showed Convenience, Cost, Security, and Responsiveness are significant drivers of Customer Satisfaction of Commercial Banks in Nepal. This research will be useful to higher management of the banks in developing effective strategies for mobile banking services as well as to retain their customers. Furthermore, Nepal Rastra Bank (Central Bank of Nepal) might be enthusiastic to identify the prevailing problems and technical as well as non-technical barriers concerned with the adoption of the mobile banking on customer satisfaction which will facilitate them to take necessary steps to eradicate barriers and to implement effective policies accordingly.
顾客满意度是一个人在将产品的整体性能与他们的期望进行比较时所经历的一种情感。本研究的主要目的是分析尼泊尔商业银行移动银行的便利性、成本、隐私性、安全性和响应性对客户满意度的影响。本研究采用定量设计，其中主要数据是通过结构化问卷调查的形式收集的，在尼泊尔商业银行提供的移动银行服务的201名受访者中分发。采用Levin et al.，(2014)提出的Pearson Correlation Matrix进行统计分析;研究结果表明，便利性、成本、安全性和响应性是尼泊尔商业银行客户满意度的重要驱动因素。这项研究将有助于银行在制定有效的移动银行服务策略以及保留客户方面的更高管理。此外，尼泊尔拉斯特拉银行(尼泊尔中央银行)可能会热情地确定与采用移动银行对客户满意度有关的普遍问题和技术以及非技术障碍，这将有助于他们采取必要措施消除障碍并相应地实施有效的政策。
{"title":"EFFECT OF MOBILE BANKING ON CUSTOMER SATISFACTION IN COMMERCIAL BANKS IN NEPAL","authors":"B. Ghimire, Abishek Dhakal","doi":"10.53056/njmsr-2023.6.1.008","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.008","url":null,"abstract":"Customer satisfaction is an emotion a person experiences when comparing the perceived overall performance of a product to their expectations. The main purpose of this study is to analyze the effect of convenience, cost, privacy, security and responsiveness of mobile banking in customer satisfaction in Commercial Banks in Nepal. This research adopts a quantitative design wherein primary data were collected through a survey in the form of structured questionnaire distributed among 201 respondents having access of mobile banking services offered by Commercial Banks in Nepal. Pearson Correlation Matrix suggested by Levin et al., (2014) was used for statistical analysis; the results derived from the research showed Convenience, Cost, Security, and Responsiveness are significant drivers of Customer Satisfaction of Commercial Banks in Nepal. This research will be useful to higher management of the banks in developing effective strategies for mobile banking services as well as to retain their customers. Furthermore, Nepal Rastra Bank (Central Bank of Nepal) might be enthusiastic to identify the prevailing problems and technical as well as non-technical barriers concerned with the adoption of the mobile banking on customer satisfaction which will facilitate them to take necessary steps to eradicate barriers and to implement effective policies accordingly.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126742851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.001
J. Goit
The goal of this study is to look at the relationship between peers’ influence and parents’ influence on the saving behavior of Nepalese youth and the impact of peers’ influence and parents’ influence on the saving behavior of Nepalese youth. The research has used primary sources of data. A well-structured questionnaire was designed to collect data from 250 respondents. The convenience sampling technique was used to select a sample for the study. Moreover, Cronbach’s Alpha was assessed to test reliability. The correlational and casual research designs were used. The findings revealed that there was a positive and significant relationship between peers’ influence and parents’ influence on the saving behavior of Nepalese youth and peers’ influence and parents’ influence have a significant impact on the saving behavior of Nepalese youth. This study is useful for those saving behavior seekers as parents’ influence is a major factor in many facets of life in Nepalese communities. Children are taught to respect their parents and they have the power and obligation. Since parents have such a big impact on young people, they should seize the chance to let their kids watch them practice good saving habits as a way of preparing them for life in the adult world.
{"title":"THE IMPACT OF PARENTS AND PEERS ON THE SAVING BEHAVIOR OF NEPALESE YOUTH","authors":"J. Goit","doi":"10.53056/njmsr-2023.6.1.001","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.001","url":null,"abstract":"The goal of this study is to look at the relationship between peers’ influence and parents’ influence on the saving behavior of Nepalese youth and the impact of peers’ influence and parents’ influence on the saving behavior of Nepalese youth. The research has used primary sources of data. A well-structured questionnaire was designed to collect data from 250 respondents. The convenience sampling technique was used to select a sample for the study. Moreover, Cronbach’s Alpha was assessed to test reliability. The correlational and casual research designs were used. The findings revealed that there was a positive and significant relationship between peers’ influence and parents’ influence on the saving behavior of Nepalese youth and peers’ influence and parents’ influence have a significant impact on the saving behavior of Nepalese youth. This study is useful for those saving behavior seekers as parents’ influence is a major factor in many facets of life in Nepalese communities. Children are taught to respect their parents and they have the power and obligation. Since parents have such a big impact on young people, they should seize the chance to let their kids watch them practice good saving habits as a way of preparing them for life in the adult world.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130265852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.009
Rajendra Ojha
This research highlights the issues, negotiation and consensus process of a local community confrontations with the commercial as well as development projects that are to be started in a particular location, especially in the places where there are lots of conflicts and misunderstanding between project holders, development entrepreneurs and local communities. This research is based on a case study of the 7.5 MW ‘Bhujung Hydropower Project’ located at Lamjung district, Gandaki province of Nepal. Data collected through primary survey, focus group discussion and personal interviews of purposively contacted samples are deeply analyzed applying qualitative, descriptive and narrative methods. This study result shows that it is necessary to pre-allocate the budget that would be necessary in the future to develop secondary mini-project for local community beneficiary development activities of that community to address issues based on economic development that would arise during FGD period in order to execute primary entrepreneurial or development projects properly through consensus. This study concludes that the best strategy to execute community consensus in the society by any development or entrepreneurial project based organizations is to look after basic community needs as well as factors influencing the path of community consensus while undertaking any project based developmental activities.
{"title":"DETERMINANTS OF COMMUNITY CONSENSUS IN SMALL SCALE HYDROPOWER DEVELOPMENT PROJECT (A CASE STUDY OF BHUJUNG HYDROPOWER PROJECT)","authors":"Rajendra Ojha","doi":"10.53056/njmsr-2023.6.1.009","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.009","url":null,"abstract":"This research highlights the issues, negotiation and consensus process of a local community confrontations with the commercial as well as development projects that are to be started in a particular location, especially in the places where there are lots of conflicts and misunderstanding between project holders, development entrepreneurs and local communities. This research is based on a case study of the 7.5 MW ‘Bhujung Hydropower Project’ located at Lamjung district, Gandaki province of Nepal. Data collected through primary survey, focus group discussion and personal interviews of purposively contacted samples are deeply analyzed applying qualitative, descriptive and narrative methods. This study result shows that it is necessary to pre-allocate the budget that would be necessary in the future to develop secondary mini-project for local community beneficiary development activities of that community to address issues based on economic development that would arise during FGD period in order to execute primary entrepreneurial or development projects properly through consensus. This study concludes that the best strategy to execute community consensus in the society by any development or entrepreneurial project based organizations is to look after basic community needs as well as factors influencing the path of community consensus while undertaking any project based developmental activities.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"246 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114985903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-03-20DOI: 10.53056/njmsr-2023.6.1.006
V. Shunmugasundaram, S. Shivhare
Start-up Entrepreneurship is crucial for the promotion of research, innovative systems, and self-employment. Entrepreneurs with high potential and calibre are scarce and precious human resources for the country. This paper examines the role played by the Indian start-ups for innovation and economic development, opportunities, and challenges considering start up survival. This research is descriptive in nature, we have studied the need, significance, and impact of start-ups on economic and innovation development, and also will investigate the causes and obstacles of the start-ups in India. Our analysis uses statistical techniques to examine the start-ups as the major success factor for an entrepreneur in India. We have evaluated the positive impact of start-ups on the economic and innovation development of the nation. There were larger policy implications for the promotion of this important sector. Start-ups are basically open organizations, certainly engaged in innovation processes. Research at the intersection between start-ups, innovation, and economic development is in demand. This paper attempt to organize the scientific knowledge related to the intersection between start-ups and innovation and economic development systematically
{"title":"START-UPS: THE LADDER TOWARDS A DEVELOPED AND INNOVATIVE ECONOMY, OPPORTUNITIES AND VULNERABILITIES","authors":"V. Shunmugasundaram, S. Shivhare","doi":"10.53056/njmsr-2023.6.1.006","DOIUrl":"https://doi.org/10.53056/njmsr-2023.6.1.006","url":null,"abstract":"Start-up Entrepreneurship is crucial for the promotion of research, innovative systems, and self-employment. Entrepreneurs with high potential and calibre are scarce and precious human resources for the country. This paper examines the role played by the Indian start-ups for innovation and economic development, opportunities, and challenges considering start up survival. This research is descriptive in nature, we have studied the need, significance, and impact of start-ups on economic and innovation development, and also will investigate the causes and obstacles of the start-ups in India. Our analysis uses statistical techniques to examine the start-ups as the major success factor for an entrepreneur in India. We have evaluated the positive impact of start-ups on the economic and innovation development of the nation. There were larger policy implications for the promotion of this important sector. Start-ups are basically open organizations, certainly engaged in innovation processes. Research at the intersection between start-ups, innovation, and economic development is in demand. This paper attempt to organize the scientific knowledge related to the intersection between start-ups and innovation and economic development systematically","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"161 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132675228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.53056/njmsr-2022.5.1.011
Nishant Magar, D. Paneru
This study examines the impact of ethical behavior on employee performance in Nepalese commercial banks. Based on primary data, the study examined relations of ethical behavior with employee performance in the sample banks. Structured questionnaires on quantitative data were used to gather data from 150 respondents selected by using the random sampling method. The regression model was used to test the significance and effect of ethical behavior on employee performance in Nepalese commercial banks. The correlation and regression results of the study have shown teamwork and leadership style, reward and punishment, discipline having positive impacts on employee performance. However, the results show racial discrimination related negatively to trigger low employee performance in the commercial banks of Nepal. Similarly, corruption has a negative impact on employee performance. In this way, the study argues significant relations and impact of ethical behaviors on employee performance in conclusion.
{"title":"IMPACT OF ETHICAL BEHAVOIUR ON EMPLOYEE PERFORMANCE IN NEPALESES COMMERCICAL BANKS","authors":"Nishant Magar, D. Paneru","doi":"10.53056/njmsr-2022.5.1.011","DOIUrl":"https://doi.org/10.53056/njmsr-2022.5.1.011","url":null,"abstract":"This study examines the impact of ethical behavior on employee performance in Nepalese commercial banks. Based on primary data, the study examined relations of ethical behavior with employee performance in the sample banks. Structured questionnaires on quantitative data were used to gather data from 150 respondents selected by using the random sampling method. The regression model was used to test the significance and effect of ethical behavior on employee performance in Nepalese commercial banks. The correlation and regression results of the study have shown teamwork and leadership style, reward and punishment, discipline having positive impacts on employee performance. However, the results show racial discrimination related negatively to trigger low employee performance in the commercial banks of Nepal. Similarly, corruption has a negative impact on employee performance. In this way, the study argues significant relations and impact of ethical behaviors on employee performance in conclusion.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126310649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.53056/njmsr-2022.5.1.003
K. Gautam
The purpose of this study is to determine the level of talent management practices and impact of talent management practices on organizational performance. To test the research hypotheses, cross-sectional data were used. In addition, ordinary least square method was used to analyze 252 sample responses from commercial banks operating in Kathmandu valley using a convenience sampling technique. The findings suggested that talent management practices affect a bank’s performance concerning their managing client, customer complaints, company reputation, the productivity of employee, and commitment issues.
{"title":"TALENT MANAGEMENT PRACTICES AND ORGANIZATIONAL PERFORMANCE IN NEPALESE COMMERCIAL BANKS","authors":"K. Gautam","doi":"10.53056/njmsr-2022.5.1.003","DOIUrl":"https://doi.org/10.53056/njmsr-2022.5.1.003","url":null,"abstract":"The purpose of this study is to determine the level of talent management practices and impact of talent management practices on organizational performance. To test the research hypotheses, cross-sectional data were used. In addition, ordinary least square method was used to analyze 252 sample responses from commercial banks operating in Kathmandu valley using a convenience sampling technique. The findings suggested that talent management practices affect a bank’s performance concerning their managing client, customer complaints, company reputation, the productivity of employee, and commitment issues.","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134123483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-05-20DOI: 10.53056/njmsr-2022.5.1.005
Akshay Arora, A. Shrestha
The COVID-19 pandemic has spread to nearly every nation around the world. As governments struggle with lockdown measures to control the virus spread, national economies and businesses are affected by loss. Nepal also suffered from corona virus and has surpassed all the expectations. As sanitizer demand increased many sanitizer manufacturing companies were facing difficulty in supplying adequate sanitizers in market which create panic hoarding. Also newly emerged sanitizer companies were taking undue advantages of the spiked market demands by selling low quality hand sanitizers and exposing consumers to buying such products. The main purpose of this study was to find out how a pandemic affected brand preference in purchase decision of hand sanitizer in Kathmandu, Nepal. For collecting empirical data, PMO Model was built on basic of branding theory and the consumer behavior theory. Qualitative approaches were used for research and analysis where sixteen semi-structured interviews were conducted with Nepalese customers. The findings indicate aspects of price, quality, risk and loyalty were tied to the pandemic within the context of the health aspect of the COVID-19 virus. While large shifts have been preferred in sanitizer brands due to unavailable of stocks, there are also large changes in health consciousness and qualitative demands on sanitizer brands due to the pandemic affecting brand preference
{"title":"THE IMPACT OF COVID-19 PANDEMIC ON BRAND PREFERENCE IN PURCHASING DECISIONS OF HAND SANITIZERS IN KATHMANDU, NEPAL","authors":"Akshay Arora, A. Shrestha","doi":"10.53056/njmsr-2022.5.1.005","DOIUrl":"https://doi.org/10.53056/njmsr-2022.5.1.005","url":null,"abstract":"The COVID-19 pandemic has spread to nearly every nation around the world. As governments struggle with lockdown measures to control the virus spread, national economies and businesses are affected by loss. Nepal also suffered from corona virus and has surpassed all the expectations. As sanitizer demand increased many sanitizer manufacturing companies were facing difficulty in supplying adequate sanitizers in market which create panic hoarding. Also newly emerged sanitizer companies were taking undue advantages of the spiked market demands by selling low quality hand sanitizers and exposing consumers to buying such products. The main purpose of this study was to find out how a pandemic affected brand preference in purchase decision of hand sanitizer in Kathmandu, Nepal. For collecting empirical data, PMO Model was built on basic of branding theory and the consumer behavior theory. Qualitative approaches were used for research and analysis where sixteen semi-structured interviews were conducted with Nepalese customers. The findings indicate aspects of price, quality, risk and loyalty were tied to the pandemic within the context of the health aspect of the COVID-19 virus. While large shifts have been preferred in sanitizer brands due to unavailable of stocks, there are also large changes in health consciousness and qualitative demands on sanitizer brands due to the pandemic affecting brand preference","PeriodicalId":350680,"journal":{"name":"Nepalese Journal of Management Science and Research","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127274435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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