Pub Date : 2022-12-15DOI: 10.47992/ijcsbe.2581.6942.0226
V. Shetty, A. N.
Purpose: Farmers have great importance in our country. They give us the stuff to consume, thus we are dependent on them. Since everyone requires healthy food to survive, farmers must be trusted. The agricultural industry is crucial to the country's economic development, food security, creation of jobs, and reduction of poverty; particularly in rural areas. The primary agricultural co-operative credit societies are providing short-term and medium-term loans to the farmers. The primary reason behind the study is to understand the agricultural co-operative credit society practices and its operations, constraints faced by the farmers of PACC Society, and whether the farmers are satisfied with the services provided by the co-operative society and utilizing this credit for productive purposes or not. Methodology: The methodology used in this study is Descriptive Research, which is mainly concerned with secondary data sources. Secondary data collected from scholarly literature, books, journals, proceedings, magazines, newspapers, personal resources, libraries, websites, government records and documents. The present study was carried out in the Dakshina Kannada district of Karnataka state. The researcher collected information from secondary source. Findings: In Dakshina Kannada, the current status of co-operative society credit practices and operations were identified. Nature and disbursement of loans and advances, Beneficiary's level of satisfaction, the purpose of the credit, utilization of credit and working environment of the working staff, the level of crop credit beneficiary’s constraints, social practices, and activities were analysed. Originality: This study considered the problems faced by the members of the Primary Agricultural Credit Co-operative Society for agricultural credit. Value: This study reviewed the current status of primary agricultural credit co-operative services especially short-term crop loans to the members of the society. Paper Type: Descriptive study
{"title":"Constraints of Crop Credit Beneficiaries of Primary Agricultural Co-Operative Credit Societies in Dakshina Kannada District, Karnataka","authors":"V. Shetty, A. N.","doi":"10.47992/ijcsbe.2581.6942.0226","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0226","url":null,"abstract":"Purpose: Farmers have great importance in our country. They give us the stuff to consume, thus we are dependent on them. Since everyone requires healthy food to survive, farmers must be trusted. The agricultural industry is crucial to the country's economic development, food security, creation of jobs, and reduction of poverty; particularly in rural areas. The primary agricultural co-operative credit societies are providing short-term and medium-term loans to the farmers. The primary reason behind the study is to understand the agricultural co-operative credit society practices and its operations, constraints faced by the farmers of PACC Society, and whether the farmers are satisfied with the services provided by the co-operative society and utilizing this credit for productive purposes or not.\u0000Methodology: The methodology used in this study is Descriptive Research, which is mainly concerned with secondary data sources. Secondary data collected from scholarly literature, books, journals, proceedings, magazines, newspapers, personal resources, libraries, websites, government records and documents. The present study was carried out in the Dakshina Kannada district of Karnataka state. The researcher collected information from secondary source.\u0000Findings: In Dakshina Kannada, the current status of co-operative society credit practices and operations were identified. Nature and disbursement of loans and advances, Beneficiary's level of satisfaction, the purpose of the credit, utilization of credit and working environment of the working staff, the level of crop credit beneficiary’s constraints, social practices, and activities were analysed.\u0000Originality: This study considered the problems faced by the members of the Primary Agricultural Credit Co-operative Society for agricultural credit.\u0000Value: This study reviewed the current status of primary agricultural credit co-operative services especially short-term crop loans to the members of the society.\u0000Paper Type: Descriptive study","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"85 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114566695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.47992/ijcsbe.2581.6942.0227
K. Annapoorneshwari Shetty, Subrahmanya S. Bhat
Background/purpose: Mobile phones, sometimes known as cell phones since they operate on a cellular network design, have grown significantly in size and technology over the years. Researchers at Bell Labs in the US started experimenting with the idea of a cellular phone network in the 1970s. The plan was to create a network of hexagonal cells that would each have a base station and cover the entire nation. These base stations would use radio frequencies to transmit and receive messages from mobile phones. The purpose of a telephone is to transmit and receive human voice. The most common type of communication in use today is the telephone. It is a device that is affordable, simple to use, and allows users a one-on-one level of contact that is not possible through any other medium. Today, there are billions of telephones in use around the globe. Objective: This study focuses on examining how each gadget is utilised and how that affects the online reputation of airline companies. Design/Methodology/Approach: Multiple academic sources and publications were accessed to get the data for this research study. Findings/Result: In the first ten years of the twenty-first century, mobile phones altered the way we communicate. Since 2005, both developing and developed countries have seen a reduction in the use of landlines as a result of mobile communication, which also enables connectivity in even the most distant regions of the globe. Intelligent and adaptable automation is necessary due to rising client demands and heightened international competitiveness. Mobile robotics, an interaction technology, has a lot of industry potential because it addresses this. Originality/Value: The outcome offers a concise rundown of several technological mobile manufacturing firms and new expertise building industries in the viable race. Paper type: A Research Case study paper - emphases on establishments in a production, usages and growth of mobile companies in change of technology.
{"title":"Advancement and Contribution of Mobile Smartphones to the Consumer","authors":"K. Annapoorneshwari Shetty, Subrahmanya S. Bhat","doi":"10.47992/ijcsbe.2581.6942.0227","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0227","url":null,"abstract":"Background/purpose: Mobile phones, sometimes known as cell phones since they operate on a cellular network design, have grown significantly in size and technology over the years. Researchers at Bell Labs in the US started experimenting with the idea of a cellular phone network in the 1970s. The plan was to create a network of hexagonal cells that would each have a base station and cover the entire nation. These base stations would use radio frequencies to transmit and receive messages from mobile phones. The purpose of a telephone is to transmit and receive human voice. The most common type of communication in use today is the telephone. It is a device that is affordable, simple to use, and allows users a one-on-one level of contact that is not possible through any other medium. Today, there are billions of telephones in use around the globe.\u0000Objective: This study focuses on examining how each gadget is utilised and how that affects the online reputation of airline companies.\u0000Design/Methodology/Approach: Multiple academic sources and publications were accessed to get the data for this research study.\u0000Findings/Result: In the first ten years of the twenty-first century, mobile phones altered the way we communicate. Since 2005, both developing and developed countries have seen a reduction in the use of landlines as a result of mobile communication, which also enables connectivity in even the most distant regions of the globe. Intelligent and adaptable automation is necessary due to rising client demands and heightened international competitiveness. Mobile robotics, an interaction technology, has a lot of industry potential because it addresses this.\u0000Originality/Value: The outcome offers a concise rundown of several technological mobile manufacturing firms and new expertise building industries in the viable race.\u0000Paper type: A Research Case study paper - emphases on establishments in a production, usages and growth of mobile companies in change of technology.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"65 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114967375","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-10DOI: 10.47992/ijcsbe.2581.6942.0224
M. Dillon, J. Heap, D. Patel, D. Khan
Purpose: The evolving global economy in the manufacturing industry requires an educated and skillful workforce to remain current through lifelong learning and apply knowledge for their own employability and for a sustainable world. Accordingly, project-based learning (PBL) programmes have been widely applied in the industry to provide opportunities for employees to acquire knowledge directly from their jobs by using various strategies of learning that are associated with their work. This paper reviews several case studies implemented by the Institute of Productivity (IOP) and Nisai Group, which are based on PBL approaches and informed by action research. In addition, it provides insights about how these strategies have been applied and how they have prepared workers to meet competency requirements set for different industrial problem statements, including their objectives, learning activities, main outcomes, and dissemination of the results. Design/Methodology/Approach: The research was designed as a case study involving four PBL courses implemented by the group. The reports from each PBL were collected and analysed using qualitative content analysis. Findings/Results: The PBL courses implemented by the group were based on the teaching learning theory of constructivism. Here, the findings provided insight into how PBL was implemented in different sectors and how it can contribute to business improvement, lifelong learning capabilities, and professional competencies. Originality/Value: The integrated approach of both action research and PBL demonstrated to be beneficial for different manufacturing industries and communities in the United Kingdom and South-East Asia. The results also provide an opportunity for different stakeholders, including educators to critically reflect on how PBL can be implemented in different sectors to attain similar outcomes. Paper Type: Case study
{"title":"The Use of Project Based Learning to Improve Business and Workforce Performance","authors":"M. Dillon, J. Heap, D. Patel, D. Khan","doi":"10.47992/ijcsbe.2581.6942.0224","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0224","url":null,"abstract":"Purpose: The evolving global economy in the manufacturing industry requires an educated and skillful workforce to remain current through lifelong learning and apply knowledge for their own employability and for a sustainable world. Accordingly, project-based learning (PBL) programmes have been widely applied in the industry to provide opportunities for employees to acquire knowledge directly from their jobs by using various strategies of learning that are associated with their work. This paper reviews several case studies implemented by the Institute of Productivity (IOP) and Nisai Group, which are based on PBL approaches and informed by action research. In addition, it provides insights about how these strategies have been applied and how they have prepared workers to meet competency requirements set for different industrial problem statements, including their objectives, learning activities, main outcomes, and dissemination of the results. \u0000Design/Methodology/Approach: The research was designed as a case study involving four PBL courses implemented by the group. The reports from each PBL were collected and analysed using qualitative content analysis. \u0000Findings/Results: The PBL courses implemented by the group were based on the teaching learning theory of constructivism. Here, the findings provided insight into how PBL was implemented in different sectors and how it can contribute to business improvement, lifelong learning capabilities, and professional competencies. \u0000Originality/Value: The integrated approach of both action research and PBL demonstrated to be beneficial for different manufacturing industries and communities in the United Kingdom and South-East Asia. The results also provide an opportunity for different stakeholders, including educators to critically reflect on how PBL can be implemented in different sectors to attain similar outcomes. \u0000Paper Type: Case study","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"240 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132556484","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-10DOI: 10.47992/ijcsbe.2581.6942.0225
Nigel Barreto, Sureshramana Mayya
Purpose: The travel industry significantly supports India's economic development. Furthermore, in a country as different in scenes and culture as ours, the main normal travel and the travel industry is as essential as it seems today. The Indian vacation and lodging sectors have emerged as two main development engines in India's administrative regions. Given the country's diverse biological makeup, varied landscapes, and several locations of consistently high quality, India's travel business has significant potential. Like many other countries, India relies heavily on the travel industry for foreign trade. The ABCD structure is a powerful method of industry analysis for comprehending both the benefits and drawbacks of the jobs in the travel industry and the factors that support and hinder the successful operation of the given firm. Design/Methodology/Approach: This post focuses on the advantages, benefits, constraints, and disadvantages of the Indian tourism industry. Details about the Indian Pharmaceutical Sector are included in the material for the equivalent that is distributed. In addition to the ABCD Framework, other tools for industry analysis, like the PESTLE analysis, are used in the review based on material gathered from websites, diaries, articles, and online journals. Focused on industry-related items, took into account, evaluated, and compared various aspects of the lodging business Findings/Result: The advantages of the travel industry to the economy and local people of the nation have been numerous and changed. The business appreciates many benefits, the primary among them being the inflow of FDI, alongside progress in the, generally speaking, country's G.D.P., which has added to its development. The fundamental hindrance of the business is its unfavourable effect on the biology and over-commercialization of the business. Originality/Value: The ABCD model provides an overall view of the business and is used in this work to study the Indian tourism industry. Paper Type: Research Case Study based on industry analysis.
{"title":"An Analysis of Indian Hospitality Sector using ABCD Framework","authors":"Nigel Barreto, Sureshramana Mayya","doi":"10.47992/ijcsbe.2581.6942.0225","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0225","url":null,"abstract":"Purpose: The travel industry significantly supports India's economic development. Furthermore, in a country as different in scenes and culture as ours, the main normal travel and the travel industry is as essential as it seems today. The Indian vacation and lodging sectors have emerged as two main development engines in India's administrative regions. Given the country's diverse biological makeup, varied landscapes, and several locations of consistently high quality, India's travel business has significant potential. Like many other countries, India relies heavily on the travel industry for foreign trade. The ABCD structure is a powerful method of industry analysis for comprehending both the benefits and drawbacks of the jobs in the travel industry and the factors that support and hinder the successful operation of the given firm.\u0000Design/Methodology/Approach: This post focuses on the advantages, benefits, constraints, and disadvantages of the Indian tourism industry. Details about the Indian Pharmaceutical Sector are included in the material for the equivalent that is distributed. In addition to the ABCD Framework, other tools for industry analysis, like the PESTLE analysis, are used in the review based on material gathered from websites, diaries, articles, and online journals. Focused on industry-related items, took into account, evaluated, and compared various aspects of the lodging business\u0000Findings/Result: The advantages of the travel industry to the economy and local people of the nation have been numerous and changed. The business appreciates many benefits, the primary among them being the inflow of FDI, alongside progress in the, generally speaking, country's G.D.P., which has added to its development. The fundamental hindrance of the business is its unfavourable effect on the biology and over-commercialization of the business.\u0000Originality/Value: The ABCD model provides an overall view of the business and is used in this work to study the Indian tourism industry.\u0000Paper Type: Research Case Study based on industry analysis.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"69 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132862943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.47992/ijcsbe.2581.6942.0222
Nushruth, Niyaz Panakaje
Purpose: Education is the important device for overall growth of any nation. India is multilingual and multi religious country, people of different communities and religions are living together. It is the duty of Indian Government to provide and safeguard the educational rights of the minorities. Minorities in India are not equal with others. The end result of education in some religion and communities are not same. Government came up with various educational schemes to support education of religious minorities. The main motto of this study is to analyze the central government schemes which supports education upliftment of minorities. Methodology: This study was made out of secondary resources and required data was gathered from various Sachar, Post Sachar, Ministry of Minority Affairs report, Google Scholar, Web of sciences publications, journals, books, websites and financial report of state and central Government of India. Findings/Results: The Government of India initiated with various educational schemes to minority education. The budget allocated for various educational schemes showed upward trend and number of beneficiaries of various educational schemes are in high. Practical Implication: This paper will help students learn about the many government-sponsored educational programs in India that support the education of students from religious minorities. It will also help government officials learn more about the amount of funding allotted by the government and the total number of people who would benefit from the numerous programmes that improve minorities' educational standing. Paper Type: Case study.
目的:教育是一个国家全面发展的重要手段。印度是一个多语言、多宗教的国家，不同社区和宗教的人生活在一起。提供和保障少数民族受教育的权利是印度政府的责任。印度的少数民族与其他民族不平等。在一些宗教和社区，教育的最终结果是不一样的。政府制定了各种教育计划，支持宗教少数群体的教育。本研究的主要宗旨是分析中央政府支持少数民族教育提升的计划。方法:本研究利用二手资源，所需数据收集自各种Sachar, Post Sachar，少数民族事务部报告，谷歌学者，科学出版物网，期刊，书籍，网站以及印度邦和中央政府的财务报告。调查结果:印度政府启动了针对少数民族教育的各种教育计划。各种教育计划的预算拨款呈上升趋势，各种教育计划的受益者人数很高。实际意义:本文将帮助学生了解印度政府资助的许多教育项目，这些项目支持宗教少数群体学生的教育。它还将帮助政府官员更多地了解政府分配的资金数额，以及从众多提高少数民族教育地位的项目中受益的总人数。论文类型:案例研究。
{"title":"Approaches towards Education Upliftment of Religious Minority: An Analysis of Central Government Schemes","authors":"Nushruth, Niyaz Panakaje","doi":"10.47992/ijcsbe.2581.6942.0222","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0222","url":null,"abstract":"Purpose: Education is the important device for overall growth of any nation. India is multilingual and multi religious country, people of different communities and religions are living together. It is the duty of Indian Government to provide and safeguard the educational rights of the minorities. Minorities in India are not equal with others. The end result of education in some religion and communities are not same. Government came up with various educational schemes to support education of religious minorities. The main motto of this study is to analyze the central government schemes which supports education upliftment of minorities.\u0000Methodology: This study was made out of secondary resources and required data was gathered from various Sachar, Post Sachar, Ministry of Minority Affairs report, Google Scholar, Web of sciences publications, journals, books, websites and financial report of state and central Government of India.\u0000Findings/Results: The Government of India initiated with various educational schemes to minority education. The budget allocated for various educational schemes showed upward trend and number of beneficiaries of various educational schemes are in high.\u0000Practical Implication: This paper will help students learn about the many government-sponsored educational programs in India that support the education of students from religious minorities. It will also help government officials learn more about the amount of funding allotted by the government and the total number of people who would benefit from the numerous programmes that improve minorities' educational standing.\u0000Paper Type: Case study.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"304 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123747932","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.47992/ijcsbe.2581.6942.0221
K. M. Chethana, S. Noronha
Purpose: Talent management comprises of HR procedures used to recruit, train, inspire, and keep high-performing personnel is known as talent management. The challenge of managing talent is crucial and extremely hard. Acquisition of the right talent strengthens organisational strategy. For an organisation, the biggest difficulty is no longer just recruiting outstanding employees, but also keeping them. However, Wipro's HR Talent Management is a cloud-based tool that helps HR teams find, develop, and keep people. It is built on the dependable and highly scalable ServiceNow platform. The goal of this paper is to find out the talent management strategies followed at Wipro Ltd. Methodology: The paper uses secondary sources of information, such as books, journals, articles, newspapers, and websites. Findings: According to the findings the company's recruitment strategy demonstrates that it rigorously adheres to the adage "right man for the right job,” and utilize both compensation and non-compensation strategies, and offer merit-based raises. Additionally, restricted stock units provide equity-based pay for middle and senior management. Originality/Value: Based on the secondary data available, this work makes an attempt to investigate the talent management practices followed at Wipro Ltd. Paper Type: Case Study
{"title":"A Descriptive study of Talent Management Practices followed by Wipro Ltd","authors":"K. M. Chethana, S. Noronha","doi":"10.47992/ijcsbe.2581.6942.0221","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0221","url":null,"abstract":"Purpose: Talent management comprises of HR procedures used to recruit, train, inspire, and keep high-performing personnel is known as talent management. The challenge of managing talent is crucial and extremely hard. Acquisition of the right talent strengthens organisational strategy. For an organisation, the biggest difficulty is no longer just recruiting outstanding employees, but also keeping them. However, Wipro's HR Talent Management is a cloud-based tool that helps HR teams find, develop, and keep people. It is built on the dependable and highly scalable ServiceNow platform. The goal of this paper is to find out the talent management strategies followed at Wipro Ltd. \u0000Methodology: The paper uses secondary sources of information, such as books, journals, articles, newspapers, and websites.\u0000Findings: According to the findings the company's recruitment strategy demonstrates that it rigorously adheres to the adage \"right man for the right job,” and utilize both compensation and non-compensation strategies, and offer merit-based raises. Additionally, restricted stock units provide equity-based pay for middle and senior management.\u0000Originality/Value: Based on the secondary data available, this work makes an attempt to investigate the talent management practices followed at Wipro Ltd. \u0000Paper Type: Case Study","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"122 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122563327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-06DOI: 10.47992/ijcsbe.2581.6942.0223
Bharathi, Sureshramana Mayya
Purpose: Ayurveda is a traditional natural and holistic medical system that was transmitted orally through a lineage of sages. It is thought of as the study of life. It offers information on eradicating the paths that lead to the spread of diseases as well as how to prevent infections altogether. The Charaka Samhita, Sushruta Samhita, and Ashtanga Hrudaya are the three oldest texts on Ayurveda. They describe the effects of five elements—earth, water, air, fire, and space—on a person's system and emphasise the significance of maintaining these elements' balance so that people can live healthy and happy life. Numerous businesses produce ayurvedic goods. One of the ayurvedic businesses, The Himalaya Company, was established in 1930 by Mr. M. Mrunal to modernise the ancient Indian science of Ayurveda and introduce it to the public. The researcher concentrated on presenting the Himalaya Company's advantages, disadvantages, opportunities, and challenges, the various wellness products the company produces, the marketing tactics employed, and the company's marketing mix. Methodology: This qualitative research paper is based on secondary data which is obtained from the research papers published in various journals, books, newspapers, articles, annual reports of the company, and articles related to this study. Findings: One of the company's key strengths is the name Himalaya. One of the top 10 ayurvedic businesses in India is Himalaya. A Good Manufacturing Certificate was received (GMP). When making the items, the company uses the Liquid Chromatography-Mass Spectrometry method. In order to address the growing demand for ayurvedic items, the company teamed up with Snapdeal. Additionally, they started the My Lakshya campaign, the main objective of which is to bridge the gap between their current and ideal careers. Originality: This article discusses the numerous wellness products made by Himalaya Company, the SWOC study of the company, its marketing techniques, and its overall marketing mix. Value: The study investigated if the company is strong enough in terms of quality by analysing the strengths, flaws, opportunities, and challenges. Paper Type: Case Study of the Company.
{"title":"A Study on Marketing Strategies and SWOC Analysis of Himalaya Wellness Private Ltd","authors":"Bharathi, Sureshramana Mayya","doi":"10.47992/ijcsbe.2581.6942.0223","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0223","url":null,"abstract":"Purpose: Ayurveda is a traditional natural and holistic medical system that was transmitted orally through a lineage of sages. It is thought of as the study of life. It offers information on eradicating the paths that lead to the spread of diseases as well as how to prevent infections altogether. The Charaka Samhita, Sushruta Samhita, and Ashtanga Hrudaya are the three oldest texts on Ayurveda. They describe the effects of five elements—earth, water, air, fire, and space—on a person's system and emphasise the significance of maintaining these elements' balance so that people can live healthy and happy life. Numerous businesses produce ayurvedic goods. One of the ayurvedic businesses, The Himalaya Company, was established in 1930 by Mr. M. Mrunal to modernise the ancient Indian science of Ayurveda and introduce it to the public. The researcher concentrated on presenting the Himalaya Company's advantages, disadvantages, opportunities, and challenges, the various wellness products the company produces, the marketing tactics employed, and the company's marketing mix.\u0000Methodology: This qualitative research paper is based on secondary data which is obtained from the research papers published in various journals, books, newspapers, articles, annual reports of the company, and articles related to this study.\u0000Findings: One of the company's key strengths is the name Himalaya. One of the top 10 ayurvedic businesses in India is Himalaya. A Good Manufacturing Certificate was received (GMP). When making the items, the company uses the Liquid Chromatography-Mass Spectrometry method. In order to address the growing demand for ayurvedic items, the company teamed up with Snapdeal. Additionally, they started the My Lakshya campaign, the main objective of which is to bridge the gap between their current and ideal careers.\u0000Originality: This article discusses the numerous wellness products made by Himalaya Company, the SWOC study of the company, its marketing techniques, and its overall marketing mix.\u0000Value: The study investigated if the company is strong enough in terms of quality by analysing the strengths, flaws, opportunities, and challenges.\u0000Paper Type: Case Study of the Company.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130067869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.47992/ijcsbe.2581.6942.0219
Nikhitha M. K., Prabhakar Neermarga
Purpose: Women in the research area are totally ignorant of their potential and individuality, which results in unhealthy lives. They also live in poverty and the most deplorable conditions of ignorance. They are driven by a strong desire to escape poverty. They take part in self-help group’ income-generating activities in addition to other things they do. However, from the time they first join Self Help Groups through the end of their involvement in such activities, their socio-economic situation pushes them to deal with various issues. Rural women are the most marginalized group and are excluded from both economic and social life. Microcredit is the most effective tool for empowering women since it gives them the ability to meet their needs throughout their lives. The study comes to the conclusion that self-help group members’ capacity, capability, professional, and entrepreneurial skills need to be improved in order to make them successfully engaged in income-generating activities. SHG taught members approach dealing with difficulties with greater confidence, entrepreneurial skill, knowledge, and a more upbeat attitude. The expansion of group members’ businesses and income-generating endeavors is essential for the self-help group to continue to exist. Also, loans should be provided to these women in reasonable rate and they should have knowledge about all the financial aspects of loan which is lacking currently. Design/Methodology/Approach: The majority of the data included in the current paper comes from secondary sources. The government’s website was used to obtain secondary data, while other publications such as journal articles and government publications were used as verified sources. Findings: After joining the group, it is discovered that access to education, health care, nutritious food, and housing has increased. All of them agree that their understanding of the value of children’s education, health, finance, and their roles in society has increased. As a result of their association with the group, they feel more confident about leading better lives. Originality/Value: This study investigates the relationship between SHGs, microfinance organizations, and the empowerment of women. The contribution of SHG to the development of women’s rights and its impact on women’s engagement in the business field. Paper type: Review Paper
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Pub Date : 2022-12-01DOI: 10.47992/ijcsbe.2581.6942.0220
Shibi B., P. Aithal
Purpose: Traditional methods of farming and marketing has worsened the condition of farmers in our country. My study is on challenges faced by farmers by using E-commerce in agriculture. While examining the real scenario, farmers in India fail to make a living. The majority of farmers earn an income below Rs.22000 per month. Only 12.6% of the respondents are fully aware about e- commerce opportunities. They face various challenges in making use of e-commerce opportunities, there is a lack of storage facilities, improper pricing, lack of computer literacy, and perishable nature of products as the major challenges of Farmers. Farmers should be equipped with electronic devices and knowledge in ICT for the betterment of their living conditions. Agricultural economics must relate technology in the production and marketing of goods. Methodology: The study was carried out in Kerala's agricultural industry. A questionnaire was used to collect the main data. The purpose of the study was to examine the difficulties farmers encounter while attempting to advertise their products online. In the study, both primary and secondary data were employed. A total of 220 samples were selected for the study. The samples were chosen in a random manner. The questionnaire served as the main method for gathering data. Finding: The results found that, in Kerala, the farmers are not fully aware about e- commerce opportunities. And the study also found that farmers agree that there is a lack of storage facilities, improper pricing, lack of computer literacy, and perishable nature of products as the major challenges of faced All industries need to invest in and pay attention to the development of agricultural e-commerce. The growth of the cultural, infrastructural, social, and educational backdrops are the total solutions for implementing E-Commerce in agriculture. The creation of appropriate e-commerce portals for agricultural products, education of farmers about the benefits of e-commerce, entry of the private sector into e-commerce, and easing the process of online payment system with community level initiation in this sector were prioritized solutions for implementing e-commerce in agriculture. Therefore, if the recommended techniques are put into practice to overcome the identified obstacles, E-Commerce in agriculture has a strong chance of developing in the future. Originality: This is utilized to conduct a survey of the Thrissur district in the Indian state of Kerala to learn more about the difficulties farmers face when adopting e-commerce in agriculture. Paper Type: Descriptive Research
{"title":"A Study on Challenges Faced by Farmers Using E-Commerce in Agriculture - A Survey of Thrissur District in the State of Kerala, India","authors":"Shibi B., P. Aithal","doi":"10.47992/ijcsbe.2581.6942.0220","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0220","url":null,"abstract":"Purpose: Traditional methods of farming and marketing has worsened the condition of farmers in our country. My study is on challenges faced by farmers by using E-commerce in agriculture. While examining the real scenario, farmers in India fail to make a living. The majority of farmers earn an income below Rs.22000 per month. Only 12.6% of the respondents are fully aware about e- commerce opportunities. They face various challenges in making use of e-commerce opportunities, there is a lack of storage facilities, improper pricing, lack of computer literacy, and perishable nature of products as the major challenges of Farmers. Farmers should be equipped with electronic devices and knowledge in ICT for the betterment of their living conditions. Agricultural economics must relate technology in the production and marketing of goods. \u0000Methodology: The study was carried out in Kerala's agricultural industry. A questionnaire was used to collect the main data. The purpose of the study was to examine the difficulties farmers encounter while attempting to advertise their products online. In the study, both primary and secondary data were employed. A total of 220 samples were selected for the study. The samples were chosen in a random manner. The questionnaire served as the main method for gathering data.\u0000Finding: The results found that, in Kerala, the farmers are not fully aware about e- commerce opportunities. And the study also found that farmers agree that there is a lack of storage facilities, improper pricing, lack of computer literacy, and perishable nature of products as the major challenges of faced All industries need to invest in and pay attention to the development of agricultural e-commerce. The growth of the cultural, infrastructural, social, and educational backdrops are the total solutions for implementing E-Commerce in agriculture. The creation of appropriate e-commerce portals for agricultural products, education of farmers about the benefits of e-commerce, entry of the private sector into e-commerce, and easing the process of online payment system with community level initiation in this sector were prioritized solutions for implementing e-commerce in agriculture. Therefore, if the recommended techniques are put into practice to overcome the identified obstacles, E-Commerce in agriculture has a strong chance of developing in the future.\u0000Originality: This is utilized to conduct a survey of the Thrissur district in the Indian state of Kerala to learn more about the difficulties farmers face when adopting e-commerce in agriculture.\u0000Paper Type: Descriptive Research","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127615979","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-11-24DOI: 10.47992/ijcsbe.2581.6942.0218
Nikhitha M. K., Prabhakar Neermarga
Purpose: In the context of women’s development, the purpose of this study is to define, challenge, and overcome barriers in a woman’s life so that she can better design her life. This paper paints through a picture of SHG’s achievements in empowering women. Women are the participants and decision makers in democratic, economic, and social realms of life are achieved by Self Help Group (SHG) members. This article also discusses some of the steps that should be followed to ensure that SHG is implemented effectively. Design/Methodology/Approach: The study is based on the primary and secondary data collected through fieldwork and referring to publications, websites and other related sources. The materials are gathered from publications of NABARD and other governmental agencies which have advocated for women’s empowerment. Action is also taken to refer to the various reports and services done by various government and private agencies. The primary data is collected from field visits by meeting various people involved in SHG and also meeting Panchayath officials. Findings: The study helps us to know that savings habits have improved among the members of SHG. According to the study, SHG’s microfinance intervention raised the level of income and assets of rural women, while poverty reduced. Originality/Value: This study has social and economic implications since it shows the importance of SHGs in women’s growth in terms of productive involvement and financial contribution to the family. Paper Type: Case Study
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