Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0238
Nigel Barreto, Sureshramana Mayya
Purpose: Hospitality is an amazing concept followed throughout the world. It is the method in which we welcome guests and visitors, whether domestic or foreign, through generosity and entertainment. The hospitality Industry in India is growing at an exponential rate. It is a major source of nationwide income generation and has incredible and overwhelming scope for growth in the future. Undoubtedly this industry is one of huge profit-making which accounts for over 8 percent of the employment generation, creating a huge amount of jobs throughout our great nation. This industry also brings in massive levels of foreign direct investment, which is needed and essential for the economy's growth. Among the hospitality and hotel industry, one such organization which stands out is the Marriot international chain of hotels pvt ltd in India. It ranks as one of the best hospitality services providing incredible and outstanding hotel services to millions across the country. Design/Methodology/Approach: SWOC examination, Marketing Mix and Market Survival Strategies of Marriott International chain of lodgings is finished by getting information from sites, diaries, articles and web journals. Zeroed in on Industry related objects, contemplated, assessed and contrasted different focuses related with the cordiality business. Findings/Result: Marriott International chain of hotels are dissected by understanding and concentrating on the various parts of the lodging and neighborliness industry. The general review proposes that Marriott adheres to the upper rich portion as well as investigates and emerges with administrations that might draw in other premise of customers too. Research is likewise finished on how Marriot International Group can propel their business and work on its activities in general working. Originality/Value: The Marriott International chain of hotels is studied and analysed using the SWOC analysis matrix, along with the marketing mix. Paper Type: Case study
{"title":"SWOC Analysis of Marriott International- A Case Study","authors":"Nigel Barreto, Sureshramana Mayya","doi":"10.47992/ijcsbe.2581.6942.0238","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0238","url":null,"abstract":"Purpose: Hospitality is an amazing concept followed throughout the world. It is the method in which we welcome guests and visitors, whether domestic or foreign, through generosity and entertainment. The hospitality Industry in India is growing at an exponential rate. It is a major source of nationwide income generation and has incredible and overwhelming scope for growth in the future. Undoubtedly this industry is one of huge profit-making which accounts for over 8 percent of the employment generation, creating a huge amount of jobs throughout our great nation. This industry also brings in massive levels of foreign direct investment, which is needed and essential for the economy's growth. Among the hospitality and hotel industry, one such organization which stands out is the Marriot international chain of hotels pvt ltd in India. It ranks as one of the best hospitality services providing incredible and outstanding hotel services to millions across the country. \u0000Design/Methodology/Approach: SWOC examination, Marketing Mix and Market Survival Strategies of Marriott International chain of lodgings is finished by getting information from sites, diaries, articles and web journals. Zeroed in on Industry related objects, contemplated, assessed and contrasted different focuses related with the cordiality business.\u0000Findings/Result: Marriott International chain of hotels are dissected by understanding and concentrating on the various parts of the lodging and neighborliness industry. The general review proposes that Marriott adheres to the upper rich portion as well as investigates and emerges with administrations that might draw in other premise of customers too. Research is likewise finished on how Marriot International Group can propel their business and work on its activities in general working.\u0000Originality/Value: The Marriott International chain of hotels is studied and analysed using the SWOC analysis matrix, along with the marketing mix.\u0000Paper Type: Case study","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115535613","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0233
M. R., A. Jayanthila Devi
Purpose: The provision of a method for thoughtful decision-making is the core purpose of artificial intelligence research and development. The primary goal of artificial intelligence (AI) is to give computers the ability to do intellectual tasks such as making decisions, solving problems, seeing their surroundings, and understanding human communication. Amazon is famous for using robots—roughly 30,000 of them—within its distribution centres. The company has gained mechanical autonomous organisation, which allows the robots to function independently. Kiva in 2012. Retailers can improve their demand estimates, make better pricing decisions, and optimise product placement with the aid of AI. The end result is that customers are connected with the proper products at the suitable time, in the appropriate place, and at the appropriate price. Utilizing predictive analytics may assist in determining the amount of a product that should be ordered to ensure that shops do not end up with either an excess or a shortage of inventory. Design/Methodology/Approach: The efficiency of our workplaces may be substantially improved by the use of artificial intelligence. When AI is utilised to do tasks that are boring or dangerous, human workers are given more time to concentrate on endeavours that need capabilities such as creativity and empathy, amongst other abilities. Artificial intelligence (AI) may be of assistance to a corporation in three different areas: the automation of corporate processes; the acquisition of insight through data analysis; and the interaction with consumers and staff. Findings/Result: As a result of AI, individuals will be freed up to focus on the 20% of non-routine jobs that account for 80% of the value they create. In the future, "intelligent automation of process change" (IAPC) will be used by smart machines to constantly examine and improve the whole process of a business's response to artificial intelligence. Automated and optimised everyday chores save your time and money and improves operational efficiency and productivity. The outputs of cognitive technology may help you make quicker business judgments and benefits the AI in the Workplace. Doing the same thing over and over again might take a toll on your workers' productivity. Automating and optimising these procedures will save you money. Employees will be able to concentrate on multiple areas at once, resulting in increased production. As AI processes data more quickly than humans, this leads to increased productivity. Originality/Value: It is essential to have a deeper comprehension of the differences between AI and human intelligence if we are to be adequately prepared for a society in which AI will play a much more pervasive role in our everyday lives in the foreseeable future. The process of reproduction is intricately connected to both biological and human intelligence. The advancement of artificial intelligence (AI) is significant for the reason that it paves the way for so
{"title":"Amazon's Artificial Intelligence in Retail Novelty - Case Study","authors":"M. R., A. Jayanthila Devi","doi":"10.47992/ijcsbe.2581.6942.0233","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0233","url":null,"abstract":"Purpose: The provision of a method for thoughtful decision-making is the core purpose of artificial intelligence research and development. The primary goal of artificial intelligence (AI) is to give computers the ability to do intellectual tasks such as making decisions, solving problems, seeing their surroundings, and understanding human communication. Amazon is famous for using robots—roughly 30,000 of them—within its distribution centres. The company has gained mechanical autonomous organisation, which allows the robots to function independently. Kiva in 2012. Retailers can improve their demand estimates, make better pricing decisions, and optimise product placement with the aid of AI. The end result is that customers are connected with the proper products at the suitable time, in the appropriate place, and at the appropriate price. Utilizing predictive analytics may assist in determining the amount of a product that should be ordered to ensure that shops do not end up with either an excess or a shortage of inventory.\u0000Design/Methodology/Approach: The efficiency of our workplaces may be substantially improved by the use of artificial intelligence. When AI is utilised to do tasks that are boring or dangerous, human workers are given more time to concentrate on endeavours that need capabilities such as creativity and empathy, amongst other abilities. Artificial intelligence (AI) may be of assistance to a corporation in three different areas: the automation of corporate processes; the acquisition of insight through data analysis; and the interaction with consumers and staff.\u0000Findings/Result: As a result of AI, individuals will be freed up to focus on the 20% of non-routine jobs that account for 80% of the value they create. In the future, \"intelligent automation of process change\" (IAPC) will be used by smart machines to constantly examine and improve the whole process of a business's response to artificial intelligence. Automated and optimised everyday chores save your time and money and improves operational efficiency and productivity. The outputs of cognitive technology may help you make quicker business judgments and benefits the AI in the Workplace. Doing the same thing over and over again might take a toll on your workers' productivity. Automating and optimising these procedures will save you money. Employees will be able to concentrate on multiple areas at once, resulting in increased production. As AI processes data more quickly than humans, this leads to increased productivity.\u0000Originality/Value: It is essential to have a deeper comprehension of the differences between AI and human intelligence if we are to be adequately prepared for a society in which AI will play a much more pervasive role in our everyday lives in the foreseeable future. The process of reproduction is intricately connected to both biological and human intelligence. The advancement of artificial intelligence (AI) is significant for the reason that it paves the way for so","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125460493","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0242
Panchajanyeswari, K. Veeramanju
Purpose: Technology has changed the system of education in the recent years. It has transformed the traditional learning methods with self-paced learning through the use of internet. Life today just doesn’t end with an ‘e’, but begins with an ‘e’. E-learning is the brain child of digital revolution. The digital revolution and the use of smart phones and tablets have triggered a sea of change the way in which we use, access and deliver learning content. Byju’s – The learning app is one such e-learning platform that has more than three million annual subscriptions. It provides a parallel education platform for learners of all age groups attending to all their needs. This paper demonstrates how Byju’s facilitates and improves the teaching-learning process in the student community across all age groups. Design/Methodology/Approach: The technological advancements have given birth to many e-learning platforms for all ages. Byju’s is a technology-based education system that has expanded its operations in diverse dimensions. This paper studies the growth of Byju’s both in the domestic front and internationally. This paper uses the ABCD model to analyze the strengths and weaknesses during the course of its existence. The paper is based on secondary data that is collected through articles, journals, newspaper articles, and websites of Byju’s. Findings/Result: This paper performs ABCD analysis on Byju’s – the learning app. It also highlights on the feedback analysis of the stakeholders of the company. Originality/Value: This paper studies the company’s overall performance in terms of delivering e-learning content to all its stakeholders. Paper Type: Research Case study based on Company Analysis
{"title":"Transformation in Education through E-Learning - A Case Analysis on Byju’s – The Learning App using the ABCD Framework","authors":"Panchajanyeswari, K. Veeramanju","doi":"10.47992/ijcsbe.2581.6942.0242","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0242","url":null,"abstract":"Purpose: Technology has changed the system of education in the recent years. It has transformed the traditional learning methods with self-paced learning through the use of internet. Life today just doesn’t end with an ‘e’, but begins with an ‘e’. E-learning is the brain child of digital revolution. The digital revolution and the use of smart phones and tablets have triggered a sea of change the way in which we use, access and deliver learning content. Byju’s – The learning app is one such e-learning platform that has more than three million annual subscriptions. It provides a parallel education platform for learners of all age groups attending to all their needs. This paper demonstrates how Byju’s facilitates and improves the teaching-learning process in the student community across all age groups. \u0000Design/Methodology/Approach: The technological advancements have given birth to many e-learning platforms for all ages. Byju’s is a technology-based education system that has expanded its operations in diverse dimensions. This paper studies the growth of Byju’s both in the domestic front and internationally. This paper uses the ABCD model to analyze the strengths and weaknesses during the course of its existence. The paper is based on secondary data that is collected through articles, journals, newspaper articles, and websites of Byju’s. \u0000Findings/Result: This paper performs ABCD analysis on Byju’s – the learning app. It also highlights on the feedback analysis of the stakeholders of the company. \u0000Originality/Value: This paper studies the company’s overall performance in terms of delivering e-learning content to all its stakeholders. \u0000Paper Type: Research Case study based on Company Analysis","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133132449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0232
Alison Lobo, S. Noronha
Purpose: Electronic governance is the use of ICT applications to offer citizens, businesses, employees, other government agencies with government services that are simple, efficient, and transparent. This research paper aims to identify different types of government interaction in e-governance services, explore different e-governance models, their applications & impact on goodwill from social capital through e-governance. Design/Methodology/Approach: This case study is developed on qualitative data collected from published sources. Information obtained from newspapers, journal articles, corporate & government websites, is used to provide in-depth analyses. Findings: According to the study, the National e-Governance Plan (NeGP) of India intends to make government services more available to the general public. It also strives for efficiency, transparency, dependability, and effective service delivery at a reasonable cost. The plan is being put into action at the local, state, and federal levels. Originality: This study emphasizes India’s E-governance through qualitative analysis using the ABCD framework based on different stakeholders’ points of view, i.e., government, citizens, businesses, and employees. Paper Type: Case Study.
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Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0237
Panchajanyeswari, K. Veeramanju
Purpose: The Indian automobile industry is adopting new technologies to upscale its business post-pandemic. Information centric technology plays a major role in the industry. Business automation refers to the use of software programs to automate monotonous operations, freeing up personnel for higher-value work. Business process automation, robotic process automation, and AI-powered automation are all included in this. Automobile manufacturers are not just limiting digital technologies to their factories and vehicles. They are trying to automate other aspects, such as dealership, sales, and customer service. The automobile industry is undergoing digital transformation at a very fast rate. The main reason for manufacturers to opt for digital transformation is savings on cost, customer retention, and scaling up operations. One such industry in the country is Maruti Suzuki India Limited, which has been integrating digital technologies into many parts of its supply chain in both urban and rural locations. With the purpose of identifying new skills, and investment opportunities, and finding contemporary solutions using data and breakthroughs in the fields of AI, IoT, and other associated technologies, the company recently dedicated almost 20 Crore towards digital transformation. Design/Methodology/Approach: Many digital initiatives are taken up by Maruti Suzuki India Ltd. to ensure that the customer journey is digital and self-service oriented. This paper highlights the paradigm shift in the business with respect to Maruti Suzuki India Ltd. due to its innovation. For the purpose of the study, secondary data is collected through various sources such as journals, research articles, newspaper articles and websites of Maruti Suzuki India Ltd. and other ventures. Findings/Result: The study highlights the innovative practices that have been adopted at Maruti Suzuki India Ltd. The paper explains how digital transformation acts as an enabler in improving the business of the company. The company has been able to predict and forecast its sales and achieve its targets because of digital transformation. The company provides maintenance of all vehicles across all segments – the secret being shifting focus from preventive maintenance to predictive maintenance. The company’s brand value and net worth have increased to unimaginable heights. Originality/Value: This paper studies the company’s overall performance in terms of delivering customer satisfaction to all its stakeholders. Paper Type: Research Case study based on Industry Analysis.
目的:印度汽车工业正在采用新技术，以提高其业务后大流行。以信息为中心的技术在该行业中发挥着重要作用。业务自动化是指使用软件程序自动化单调的操作，使人员腾出来从事更高价值的工作。业务流程自动化、机器人流程自动化和人工智能驱动的自动化都包括在其中。汽车制造商不只是将数字技术限制在他们的工厂和车辆上。他们正在尝试自动化其他方面，如经销商、销售和客户服务。汽车行业正在以非常快的速度进行数字化转型。制造商选择数字化转型的主要原因是节省成本、留住客户和扩大运营规模。马鲁蒂铃木印度有限公司(Maruti Suzuki India Limited)就是其中之一，该公司一直在将数字技术整合到其城市和农村供应链的许多部分。为了识别新技能和投资机会，并利用人工智能、物联网和其他相关技术领域的数据和突破找到当代解决方案，该公司最近投入了近2亿卢比用于数字化转型。设计/方法/方法:马鲁蒂铃木印度有限公司采取了许多数字化举措，以确保客户旅程以数字化和自助服务为导向。本文突出了在商业模式的转变，就马鲁蒂铃木印度有限公司由于其创新。为了研究的目的，二手数据是通过各种来源收集的，如期刊，研究文章，报纸文章和马鲁蒂铃木印度有限公司和其他企业的网站。研究结果/结果:该研究突出了马鲁蒂铃木印度有限公司采用的创新实践。本文解释了数字化转型如何在改善公司业务方面发挥推动作用。由于数字化转型，该公司已经能够预测和预测其销售并实现其目标。该公司为所有细分市场的所有车辆提供维护服务，其秘诀在于将重点从预防性维护转移到预测性维护。公司的品牌价值和净资产增长到了难以想象的高度。原创性/价值:本文研究公司在向所有利益相关者提供客户满意度方面的整体绩效。论文类型:基于行业分析的研究案例研究。
{"title":"Innovations in the Indian Automobile Industry: An Industry Analysis of Maruti Suzuki India Limited","authors":"Panchajanyeswari, K. Veeramanju","doi":"10.47992/ijcsbe.2581.6942.0237","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0237","url":null,"abstract":"Purpose: The Indian automobile industry is adopting new technologies to upscale its business post-pandemic. Information centric technology plays a major role in the industry. Business automation refers to the use of software programs to automate monotonous operations, freeing up personnel for higher-value work. Business process automation, robotic process automation, and AI-powered automation are all included in this. Automobile manufacturers are not just limiting digital technologies to their factories and vehicles. They are trying to automate other aspects, such as dealership, sales, and customer service. The automobile industry is undergoing digital transformation at a very fast rate. The main reason for manufacturers to opt for digital transformation is savings on cost, customer retention, and scaling up operations. One such industry in the country is Maruti Suzuki India Limited, which has been integrating digital technologies into many parts of its supply chain in both urban and rural locations. With the purpose of identifying new skills, and investment opportunities, and finding contemporary solutions using data and breakthroughs in the fields of AI, IoT, and other associated technologies, the company recently dedicated almost 20 Crore towards digital transformation.\u0000Design/Methodology/Approach: Many digital initiatives are taken up by Maruti Suzuki India Ltd. to ensure that the customer journey is digital and self-service oriented. This paper highlights the paradigm shift in the business with respect to Maruti Suzuki India Ltd. due to its innovation. For the purpose of the study, secondary data is collected through various sources such as journals, research articles, newspaper articles and websites of Maruti Suzuki India Ltd. and other ventures.\u0000Findings/Result: The study highlights the innovative practices that have been adopted at Maruti Suzuki India Ltd. The paper explains how digital transformation acts as an enabler in improving the business of the company. The company has been able to predict and forecast its sales and achieve its targets because of digital transformation. The company provides maintenance of all vehicles across all segments – the secret being shifting focus from preventive maintenance to predictive maintenance. The company’s brand value and net worth have increased to unimaginable heights.\u0000Originality/Value: This paper studies the company’s overall performance in terms of delivering customer satisfaction to all its stakeholders.\u0000Paper Type: Research Case study based on Industry Analysis.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133555226","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0239
Namreen Asif V. A., Niyaz Panakaje
Background/purpose: The context in which entrepreneurship in the cultural and creative industries (CCI) occurs was the focus of this study. Entrepreneur inspiration is a type of motivation that allows creative ideas to be transformed into creative products. The company SLN Coffee Pvt. Ltd. Co., which started with the acquisition of a coffee plantation and later entered the trade of green coffee beans before becoming a brand coffee business in 2004, has experienced rapid and steady growth. This success can be attributed to a variety of factors worth discussing. Objective: To examine the development of SLN Coffee Pvt. Ltd. Co. and the factors that contributed to this growth into a brand. Design/Methodology/Approach: Information gathered from primary and secondary data is analyzed and presented. utilizing the SWOC framework, numerous scholarly articles, web articles, company websites, and interviewing techniques. Findings/result: It has been found, findings of a study conducted using a variety of resources and the analysis of data, that competing in a market is a challenging endeavour that calls for the application of multiple methods and processes. creativity and innovation. Research limitations/implications: The evaluation and solutions presented in this paper are only applicable to industries with a limited to similar business model, yearly revenue, and level of expertise to SLN Coffee Pvt. Ltd. Co. Originality/value: This paper focuses on the various factors and scenarios that have enabled the SLN Coffee Pvt. Ltd. Co to grow and be labelled as a brand in the coffee industry. Paper type: A Research Case study paper on journey of SLN Coffee Pvt. Ltd. Co in becoming the successful coffee Brand in comprehensive coverage of the coffee Industry.
{"title":"Entrepreneurship to Private Limited Company: SLN Coffee Pvt. Ltd. Co's Success Story on Creating a Successful Brand Levista","authors":"Namreen Asif V. A., Niyaz Panakaje","doi":"10.47992/ijcsbe.2581.6942.0239","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0239","url":null,"abstract":"Background/purpose: The context in which entrepreneurship in the cultural and creative industries (CCI) occurs was the focus of this study. Entrepreneur inspiration is a type of motivation that allows creative ideas to be transformed into creative products. The company SLN Coffee Pvt. Ltd. Co., which started with the acquisition of a coffee plantation and later entered the trade of green coffee beans before becoming a brand coffee business in 2004, has experienced rapid and steady growth. This success can be attributed to a variety of factors worth discussing.\u0000Objective: To examine the development of SLN Coffee Pvt. Ltd. Co. and the factors that contributed to this growth into a brand.\u0000Design/Methodology/Approach: Information gathered from primary and secondary data is analyzed and presented. utilizing the SWOC framework, numerous scholarly articles, web articles, company websites, and interviewing techniques.\u0000Findings/result: It has been found, findings of a study conducted using a variety of resources and the analysis of data, that competing in a market is a challenging endeavour that calls for the application of multiple methods and processes. creativity and innovation.\u0000Research limitations/implications: The evaluation and solutions presented in this paper are only applicable to industries with a limited to similar business model, yearly revenue, and level of expertise to SLN Coffee Pvt. Ltd. Co. \u0000Originality/value: This paper focuses on the various factors and scenarios that have enabled the SLN Coffee Pvt. Ltd. Co to grow and be labelled as a brand in the coffee industry.\u0000Paper type: A Research Case study paper on journey of SLN Coffee Pvt. Ltd. Co in becoming the successful coffee Brand in comprehensive coverage of the coffee Industry.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"150 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127814958","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-31DOI: 10.47992/ijcsbe.2581.6942.0234
Bharathi H. Prabhu, L. A.
Purpose: To make a case for integrating art into school education not only in primary schools but also high schools and possibly institutions of higher education by aligning such requirements with the New Education Policy 2020 (NEP 2020), which is clear that we need to change our perspective towards art, not anymore consider it an add-on to the curriculum but make it an intrinsic aspect of teaching. Methodology: An exploratory research design is used to conduct the study, which is based on content analysis and study of peer-reviewed articles, scholarly papers and online sources on the topic. The Google Scholar search engine is used to conduct a literature review in order to establish a strong conceptual framework and recommendations, which are validated by the discoveries presented in the studied papers. Findings: This research gives us ample evidence that teaching methodologies that incorporate art are successful in infusing artistic sensibilities in children, and this in turn improves the academic performance of students as well as helps them develop well-rounded personalities with increased self-esteem. Originality/Value: A study of the need to develop artistic sensibilities in children by analysing research papers and discoveries of experiments incorporating art in teaching methodologies, through SWOC analysis. Paper Type: Case Studies and Qualitative Analysis
{"title":"Developing Artistic Sensibilities in Children through Art Integration in Academic Curriculums","authors":"Bharathi H. Prabhu, L. A.","doi":"10.47992/ijcsbe.2581.6942.0234","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0234","url":null,"abstract":"Purpose: To make a case for integrating art into school education not only in primary schools but also high schools and possibly institutions of higher education by aligning such requirements with the New Education Policy 2020 (NEP 2020), which is clear that we need to change our perspective towards art, not anymore consider it an add-on to the curriculum but make it an intrinsic aspect of teaching.\u0000Methodology: An exploratory research design is used to conduct the study, which is based on content analysis and study of peer-reviewed articles, scholarly papers and online sources on the topic. The Google Scholar search engine is used to conduct a literature review in order to establish a strong conceptual framework and recommendations, which are validated by the discoveries presented in the studied papers. \u0000Findings: This research gives us ample evidence that teaching methodologies that incorporate art are successful in infusing artistic sensibilities in children, and this in turn improves the academic performance of students as well as helps them develop well-rounded personalities with increased self-esteem.\u0000Originality/Value: A study of the need to develop artistic sensibilities in children by analysing research papers and discoveries of experiments incorporating art in teaching methodologies, through SWOC analysis.\u0000Paper Type: Case Studies and Qualitative Analysis","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"106 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130298178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-23DOI: 10.47992/ijcsbe.2581.6942.0230
A. V., P. Aithal
Purpose: Major threats to human survival include climate change, pollution, global warming, and ozone layer depletion. In addition to having less of an impact on the environment than traditional products, green products can offer greater environmental advantages. Most plastic waste is generated by retail businesses, traditional markets, and street stalls. Utilizing eco-friendly shopping bags is a great strategy to cut down on plastic bag usage. This may be seen as one of the responsible environmental actions that have a little environmental impact. Design/Methodology/Approach: The information for this qualitative research was obtained from secondary sources. Research data has been collected from published reputable magazines, books, journals, research articles, market reports, newspapers, and internet websites. Findings/Result: The study discovered that using green products has a positive influence on the environment. The best strategy to encourage sustainable economic growth is possible to educate customers about the environmental advantages of using eco-friendly shopping bags. Manufacturers must concentrate on quality concerns if they want to expand the adoption of eco bags. Retailers should employ renewable energy sources, recycled packaging, waste management, and limited natural resources to increase sustainability by avoiding the sale of plastic products. Originality/Value: The extreme negative effects of plastics on the environment. Pressure was required to assure a cleaner biological system because there was an increasing desire for eco-friendly products. The largest plastic waste producers are retailers. Green shopping bags is a great strategy to reduce utilize of plastic bags. The study focused on the use of eco-friendly shopping bags, public acceptance, benefits and downsides of eco-friendly shopping bags and retail sector CSR practice. Paper Type: Research case study
{"title":"An Analysis of the Implementation of Eco-friendly Shopping Bags in the Retail Sector","authors":"A. V., P. Aithal","doi":"10.47992/ijcsbe.2581.6942.0230","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0230","url":null,"abstract":"Purpose: Major threats to human survival include climate change, pollution, global warming, and ozone layer depletion. In addition to having less of an impact on the environment than traditional products, green products can offer greater environmental advantages. Most plastic waste is generated by retail businesses, traditional markets, and street stalls. Utilizing eco-friendly shopping bags is a great strategy to cut down on plastic bag usage. This may be seen as one of the responsible environmental actions that have a little environmental impact.\u0000Design/Methodology/Approach: The information for this qualitative research was obtained from secondary sources. Research data has been collected from published reputable magazines, books, journals, research articles, market reports, newspapers, and internet websites.\u0000Findings/Result: The study discovered that using green products has a positive influence on the environment. The best strategy to encourage sustainable economic growth is possible to educate customers about the environmental advantages of using eco-friendly shopping bags. Manufacturers must concentrate on quality concerns if they want to expand the adoption of eco bags. Retailers should employ renewable energy sources, recycled packaging, waste management, and limited natural resources to increase sustainability by avoiding the sale of plastic products.\u0000Originality/Value: The extreme negative effects of plastics on the environment. Pressure was required to assure a cleaner biological system because there was an increasing desire for eco-friendly products. The largest plastic waste producers are retailers. Green shopping bags is a great strategy to reduce utilize of plastic bags. The study focused on the use of eco-friendly shopping bags, public acceptance, benefits and downsides of eco-friendly shopping bags and retail sector CSR practice.\u0000Paper Type: Research case study","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131697029","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-22DOI: 10.47992/ijcsbe.2581.6942.0229
Deshel Levines Fernandes, Shailashri V. T.
Background: Hindustan Unilever Limited is a leading company that manufactures fast-moving consumer goods. HUL's role is vital in meeting the essential product needs of rural consumers essential. HUL was the first company to reach rural consumers and generate demand for mass consumer goods in rural markets. Despite various obstacles in reaching rural customers due to the lack of infrastructure and communication facilities, the company has done a great job of reaching rural consumers. HUL initiated to reach rural customers through various projects and strategies including the Shakthi Project, a great initiative that focused not only on customer satisfaction but also on the empowerment of the rural population, especially women and. Through this project, the company has been able to benefit society through its corporate social responsibility initiatives as well as other programs to protect the environment. In addition to increasing the company's sales, the project also resulted in the rural women becoming independent and self-reliant. Through this project, many women have been encouraged to become self-employed, resulting in improved living standards and financial stability for rural households. Initially, it was a tough task for the company because the effort required to implement the project was comparatively high than that of other projects. It included the cost of training and developing skills in women to market and sell the products. Although the company faced certain hurdles in implementing its innovative project and support activities, the company won the trust of the rural people and began to meet their needs, raise living standards, and also engage in the betterment of society. Methodology: The study is based on data from secondary sources. The main source of information is the company's website, which provides detailed information about its operations and performance since its inception. The other sources of information are magazines, newspapers and also published articles and research papers. SWOT analysis is done based on the data collected. Findings: An analysis of the Shakthi project initiated by HUL highlights the company's diverse involvement in certain significant activities that benefit both society and the rural population. It also highlights the company's various actions and initiatives in CSR activities, creating employment opportunities, empowering women, and self-sufficiency. Originality/Value: This paper highlights the initiation of HUL's Shakthi project, which was adopted to promote mass consumer goods in rural markets, and highlights the benefits of the company's adopted project for the rural population. Certain interpretations, observations, results, and suggestions have been listed based on the data collected with some suggestions. Paper Type: Company Analysis as a Research Case Study.
{"title":"Rural Marketing and Product Promotion: An Analysis of the Project Shakthi by Hindustan Unilever Limited","authors":"Deshel Levines Fernandes, Shailashri V. T.","doi":"10.47992/ijcsbe.2581.6942.0229","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0229","url":null,"abstract":"Background: Hindustan Unilever Limited is a leading company that manufactures fast-moving consumer goods. HUL's role is vital in meeting the essential product needs of rural consumers essential. HUL was the first company to reach rural consumers and generate demand for mass consumer goods in rural markets. Despite various obstacles in reaching rural customers due to the lack of infrastructure and communication facilities, the company has done a great job of reaching rural consumers. HUL initiated to reach rural customers through various projects and strategies including the Shakthi Project, a great initiative that focused not only on customer satisfaction but also on the empowerment of the rural population, especially women and. Through this project, the company has been able to benefit society through its corporate social responsibility initiatives as well as other programs to protect the environment. In addition to increasing the company's sales, the project also resulted in the rural women becoming independent and self-reliant. Through this project, many women have been encouraged to become self-employed, resulting in improved living standards and financial stability for rural households. Initially, it was a tough task for the company because the effort required to implement the project was comparatively high than that of other projects. It included the cost of training and developing skills in women to market and sell the products. Although the company faced certain hurdles in implementing its innovative project and support activities, the company won the trust of the rural people and began to meet their needs, raise living standards, and also engage in the betterment of society.\u0000Methodology: The study is based on data from secondary sources. The main source of information is the company's website, which provides detailed information about its operations and performance since its inception. The other sources of information are magazines, newspapers and also published articles and research papers. SWOT analysis is done based on the data collected.\u0000Findings: An analysis of the Shakthi project initiated by HUL highlights the company's diverse involvement in certain significant activities that benefit both society and the rural population. It also highlights the company's various actions and initiatives in CSR activities, creating employment opportunities, empowering women, and self-sufficiency.\u0000Originality/Value: This paper highlights the initiation of HUL's Shakthi project, which was adopted to promote mass consumer goods in rural markets, and highlights the benefits of the company's adopted project for the rural population. Certain interpretations, observations, results, and suggestions have been listed based on the data collected with some suggestions.\u0000Paper Type: Company Analysis as a Research Case Study.","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"131 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133117022","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-15DOI: 10.47992/ijcsbe.2581.6942.0228
S. M. Riha Parvin, Niyaz Panakaje
Objective: Financial Prosperity of any households is the major aim of developing countries as it highly determines the economic status of a country. As a result, this research was performed to examine many elements influencing the Financial Prosperity (FWB) of households in the Dakshina Kannada region. Simultaneously, researchers aim to analyse Financial Prosperity enhancement through Financial participation (FI), financial literacy (FL) and Financial Management Behavior (FB). Methodology: The set of questions in a well-thought-out form was utilized to gather data for this research. The data collection survey received 398 replies, which were then analysed using a range of statistical approaches to suit the study's objectives. Structural Equation Modeling (SEM) and few inferential analyses were used with SPSS 26 and SPSS AMOS 23. Secondary data was also investigated utilising a range of internet resources, such as Google Scholar, Science Direct, Tailor and Francis, Emerald Publications, Srinivas publications, and so on. Findings: The findings revealed that age, educational qualifications, income level, and marital status all had a substantial impression on household financial literacy, inclusive finance, financial management behaviour, and Financial Prosperity. Financial literacy has a negligible impact to Financial Prosperity, but when it is mediated through financial participation and financial management behavior of households, it has a large contribution to Financial Prosperity. Furthermore, financial participation leads to financial prosperity in a substantial manner through the intercession of financial management behavior. Originality/Value: As the study ensured great impact of financial literacy on financial prosperity through better financial behavior and financial participation, policy framework can be implemented by the policy makers and local regional authorities in promoting financial literacy and its significance in enhancing financial prosperity among the households of DK. Apart from that the study is restricted to small geographical location, hence generalizing the result to whole country may be trivial. Type of Paper: Empirical study
目标:任何家庭的财务繁荣是发展中国家的主要目标，因为它高度决定了一个国家的经济地位。因此，本研究旨在考察影响达克什纳-卡纳达地区家庭金融繁荣(FWB)的许多因素。同时，研究人员旨在通过金融参与(FI)、金融素养(FL)和金融管理行为(FB)来分析金融繁荣的增强。方法:一套经过深思熟虑的问题被用来收集本研究的数据。数据收集调查收到了398份答复，然后使用一系列统计方法对其进行分析，以适应研究的目标。使用SPSS 26和SPSS AMOS 23进行结构方程建模(SEM)和少量的推理分析。还利用一系列互联网资源(如Google Scholar、Science Direct、Tailor and Francis、Emerald Publications、Srinivas Publications等)调查了二手数据。研究结果显示，年龄、教育程度、收入水平和婚姻状况都对家庭金融素养、普惠金融、理财行为和金融繁荣有重要影响。金融素养对金融繁荣的影响可以忽略不计，但当它通过家庭的金融参与和金融管理行为来中介时，它对金融繁荣的贡献很大。此外，财务参与通过对财务管理行为的调解，以实质性的方式导致财务繁荣。独创性/价值:由于本研究通过更好的金融行为和金融参与确保了金融素养对金融繁荣的巨大影响，政策制定者和地方区域当局可以实施政策框架来促进金融素养及其对促进DK家庭金融繁荣的意义。此外，该研究仅限于小的地理位置，因此将结果推广到全国可能是微不足道的。论文类型:实证研究
{"title":"Financial Prosperity of Households through Financial Literacy, Financial Management Behavior and Financial Participation: Empirical Study","authors":"S. M. Riha Parvin, Niyaz Panakaje","doi":"10.47992/ijcsbe.2581.6942.0228","DOIUrl":"https://doi.org/10.47992/ijcsbe.2581.6942.0228","url":null,"abstract":"Objective: Financial Prosperity of any households is the major aim of developing countries as it highly determines the economic status of a country. As a result, this research was performed to examine many elements influencing the Financial Prosperity (FWB) of households in the Dakshina Kannada region. Simultaneously, researchers aim to analyse Financial Prosperity enhancement through Financial participation (FI), financial literacy (FL) and Financial Management Behavior (FB).\u0000Methodology: The set of questions in a well-thought-out form was utilized to gather data for this research. The data collection survey received 398 replies, which were then analysed using a range of statistical approaches to suit the study's objectives. Structural Equation Modeling (SEM) and few inferential analyses were used with SPSS 26 and SPSS AMOS 23. Secondary data was also investigated utilising a range of internet resources, such as Google Scholar, Science Direct, Tailor and Francis, Emerald Publications, Srinivas publications, and so on.\u0000Findings: The findings revealed that age, educational qualifications, income level, and marital status all had a substantial impression on household financial literacy, inclusive finance, financial management behaviour, and Financial Prosperity. Financial literacy has a negligible impact to Financial Prosperity, but when it is mediated through financial participation and financial management behavior of households, it has a large contribution to Financial Prosperity. Furthermore, financial participation leads to financial prosperity in a substantial manner through the intercession of financial management behavior. \u0000Originality/Value: As the study ensured great impact of financial literacy on financial prosperity through better financial behavior and financial participation, policy framework can be implemented by the policy makers and local regional authorities in promoting financial literacy and its significance in enhancing financial prosperity among the households of DK. Apart from that the study is restricted to small geographical location, hence generalizing the result to whole country may be trivial. \u0000Type of Paper: Empirical study","PeriodicalId":350972,"journal":{"name":"International Journal of Case Studies in Business, IT, and Education","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130164637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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