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The Changing Role of Higher Education in the Era of AI-based GPTs 人工智能GPTs时代高等教育角色的转变
Pub Date : 2023-05-12 DOI: 10.47992/ijcsbe.2581.6942.0267
P. Aithal, S. Aithal
Purpose: Technology has become an increasingly important tool in solving social and economic problems. Advents in technology are changed many aspects in the education sector. Ubiquitous education technology offered an alternative way of providing education anytime, anywhere, and any amount of time thereby reducing both the cost and time spent on higher education. It also increases the quality of education and made it affordable to everyone. Currently, the use of AI-based GPYs changed the game further, and by providing ubiquitous global information, GPTs can change the higher education model further. In this paper, we have made an exploratory analysis on how AI-based GPTs are affecting the conventional model of education both offline & online. Findings: There is a paradigm shift in the focus of the objective of higher education. Earlier the focus was on learning skills by information identification, information collection, understanding, and applying to solve problems. Now after the availability of AI-based GPTs, the focus is shifted to the use of research skills like Information analysis, comparison, evaluation, interpretation, and creation /generation to identify new problems along with their optimum solution. Originality/Value: The paper compares the changing role of higher education from learning skill focus to research skill focus due to the advent and free availability of AI-based GPTs to HE stakeholders.Type of Paper: Exploratory study.
目的:技术已经成为解决社会和经济问题的越来越重要的工具。技术的进步改变了教育部门的许多方面。无处不在的教育技术提供了一种随时随地、任意时间提供教育的替代方式,从而减少了高等教育的成本和时间。它还提高了教育质量,使每个人都负担得起。目前,基于人工智能的gpt进一步改变了游戏规则,通过提供无处不在的全球信息,gpt可以进一步改变高等教育模式。在本文中,我们探索性地分析了基于人工智能的GPTs如何影响传统的线下和线上教育模式。研究发现:高等教育目标的焦点发生了范式转变。早先的重点是通过信息识别、信息收集、理解和应用来解决问题。现在,在基于人工智能的GPTs可用之后,重点转移到使用研究技能,如信息分析,比较,评估,解释和创造/生成,以识别新问题及其最佳解决方案。原创性/价值:本文比较了基于人工智能的GPTs的出现和对高等教育利益相关者的免费获取,高等教育的角色从以学习技能为重点转变为以研究技能为重点。论文类型:探索性研究。
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引用次数: 11
Descriptive Analysis of Food Truck Online Orders (Food on Wheels) Behavior in Coimbatore– A Case Study 哥印拜陀市快餐车网上订单(外卖)行为的描述性分析——以个案研究为例
Pub Date : 2023-05-08 DOI: 10.47992/ijcsbe.2581.6942.0266
Arun Balachandar K., A. Jayanthila Devi
Purpose: This research study is on Food Truck Park in Coimbatore, Tamilnadu, India. The main goal is to discover customer behavior and analyses the new opportunities and peculiarities of this food truck park. Food trucks are becoming a part of the foodie culture and becoming increasingly popular. It is guessed that the quantity of food trucks working on the roads will keep on ascending because of their similarity with Recent college grads' craving to attempt new food sources and food societies. Field visits, questionnaire analysis, hypothesis, and other research tools will be utilized. This idea is based in the fundamentals of job benefits, time-space, cost, and mobility advantages. To comprehend consumer-customer preferences, experience, and satisfaction is the key element of this study.Design/Methodology/Approach: Field visit, questionnaire analysis, hypothesis and other research tools will be utilized for the purpose of the study, secondary data are gathered from a variety of sources, including Food Online service websites, journals, research articles, and newspaper articles.Findings/Result: We discovered that most respondents were very pleased with the food quality and live entertainment offered at food truck parks. Another goal was to research customer behavior for preferring portable food trucks over sit-down restaurants. The key factors discovered were live ambiance, live food, and variety all in one location. We asked customers about their favorite foods and discovered that Indian and Mexican cuisine are the most popular at food truck parks.Originality/Value: This study examines the overall performance of food trucks in terms of customer satisfaction.Paper Type: Case Study.
目的:本研究以印度泰米尔纳德邦哥印拜陀的美食车公园为研究对象。主要目标是发现顾客行为,并分析这个食品卡车公园的新机会和特点。快餐车正在成为美食文化的一部分,并且越来越受欢迎。据推测,在路上工作的快餐车的数量将继续上升,因为它们与最近的大学毕业生渴望尝试新的食物来源和食物社团的相似。将使用实地访问、问卷分析、假设和其他研究工具。这个想法是基于工作福利、时间空间、成本和流动性优势的基本原理。了解消费者的偏好、体验和满意度是本研究的关键因素。设计/方法/方法:为了研究的目的,将使用实地访问、问卷分析、假设和其他研究工具,从各种来源收集二手数据,包括食品在线服务网站、期刊、研究文章和报纸文章。调查结果:我们发现大多数受访者对食品质量和食品车公园提供的现场娱乐非常满意。另一个目标是研究顾客的行为,为什么他们更喜欢移动餐车而不是坐着吃饭的餐馆。发现的关键因素是生活氛围,生活食物和多样性都集中在一个地方。我们询问了顾客他们最喜欢的食物,发现印度和墨西哥菜是食品卡车公园最受欢迎的。原创性/价值:本研究考察了餐车在顾客满意度方面的整体表现。论文类型:案例研究。
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引用次数: 0
A Review of the Strategies Used in the IT sector for Employee Training and Development 资讯科技业雇员培训及发展策略检讨
Pub Date : 2023-04-29 DOI: 10.47992/ijcsbe.2581.6942.0264
K. M. Chethana, S. Noronha
Purpose: In the current economic climate, the ability of the organisation to find and keep quality people will determine its success or failure. The lifeblood of any firm is its workforce. The performance of the firm's employees determines whether it succeeds or fails. The basis of such success is thought to be employees who have received substantial training and development. The focus of the research was to identify this connection amidst employee performance, productivity along with instruction, and advancement. Numerous research studies have acknowledged this essential function. For example, they have emphasised the importance of maximising employees' contributions to the business's aims and goals in order to maintain effective performance. Employees are a costly and precious resource. Companies that place a high priority on shareholders and customer satisfaction value employee development because they acknowledge the significance of training initiatives. The productivity is increased by the numerous training and development programmes offered by IT companies to their employees. The goal the current study seeks to look at the various theoretical models together with frameworks connected to workforce development through training and development programmes and their effects on employee performance. The current paper provides a succinct assessment of the research on the value of training and how it boosts worker performance.Methodology: The IBEF report on the information technology industry, yearly reports from particular IT companies, journal articles in Google Scholar, media, and business websites are used as secondary sources of data to achieve the paper's goal.Findings: The findings indicate that for the human resource development sector, personal role involvement is more useful than workplace engagement. In a setting of intense competition, It is crucial to address how little the training function is valued in Indian organisations.. The study discovered that "future orientation," "in-group collectivism," and "uncertainty avoidance" are national cultural components that have an impact on e-learning practises. In this study, synchronous and asynchronous e-learning systems are distinguished, and the impact of culture on each is investigated.Originality/Value: This study will help in better understanding the various training and development procedures used by IT industry organisations. Strategies and SWOC Analysis are used to help businesses flourish and achieve greatness with the aid of their workforce.Paper Type: Case Study
目的:在当前的经济环境下,组织寻找和留住高素质人才的能力将决定其成败。任何公司的命脉都是员工。公司员工的表现决定了公司的成败。这种成功的基础被认为是员工接受了大量的培训和发展。研究的重点是确定员工绩效、生产力、指导和晋升之间的联系。许多研究都承认这一基本功能。例如,他们强调了最大化员工对企业目标和目标的贡献的重要性,以保持有效的绩效。员工是一种昂贵而宝贵的资源。高度重视股东和客户满意度的公司重视员工发展,因为他们认识到培训计划的重要性。资讯科技公司为其雇员提供大量的培训和发展计划,从而提高了生产力。当前研究的目标是通过培训和发展计划,研究与劳动力发展相关的各种理论模型和框架,以及它们对员工绩效的影响。本文对培训的价值及其如何提高员工绩效的研究进行了简要的评估。方法:IBEF关于信息技术行业的报告、来自特定IT公司的年度报告、Google Scholar中的期刊文章、媒体和商业网站被用作辅助数据来源,以实现本文的目标。研究发现:研究结果表明,对于人力资源开发部门,个人角色投入比工作场所投入更有用。在激烈竞争的背景下,解决培训功能在印度组织中被重视的程度是至关重要的。研究发现,“未来导向”、“群体内集体主义”和“不确定性规避”是影响网络学习实践的民族文化成分。在本研究中,对同步和异步电子学习系统进行了区分,并研究了文化对两者的影响。创意/价值:这项研究有助了解资讯科技业机构所采用的各种培训及发展程序。战略和SWOC分析用于帮助企业在员工的帮助下蓬勃发展和实现伟大。论文类型:案例研究
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引用次数: 1
Secret Management in Managed Kubernetes Services 托管Kubernetes服务中的秘密管理
Pub Date : 2023-04-29 DOI: 10.47992/ijcsbe.2581.6942.0263
Santosh Pai, Dr. R. Srinivasa Rao Kunte
Purpose: Security and Privacy risks are increasing in the industry. Managed Kubernetes services help organizations to deploy micro service in the cloud. Securing the Secrets used by micro service applications in the cloud is a crucial topic. This paper studies how managed Kubernetes service industry secures the application Secrets in the cloud.Design/Methodology/Approach: This study includes various Kubernetes service providers in the industry. The documentation available in the provider website and the published whitepapers are used to understand the Secret management technology.Findings/Result: Software applications and their data are protected in managed cloud services using Secret keys. Across service providers, there is a trend and a common approach in managing the Secrets. External or remote services integration is an improvement area for the providers. Operators have the responsibility of protecting Secrets and ensuring it does not leak out.Originality/Value: This paper studies the efforts of different vendors to protect the micro service Secrets. This ensures that the organization's critical assets are protected as per regulations and do not lead to financial losses. Cloud misconfiguration is one of the most common mistakes leading to security attacks, the knowledge of vendor's features helps to configure the cloud services securely.Paper Type: Case study
目的:行业的安全和隐私风险越来越大。托管Kubernetes服务帮助组织在云中部署微服务。保护云中的微服务应用程序使用的秘密是一个至关重要的主题。本文研究了托管的Kubernetes服务行业如何在云中保护应用程序的秘密。设计/方法论/方法:本研究包括行业内的各种Kubernetes服务提供商。通过提供商网站上提供的文档和发布的白皮书来了解Secret管理技术。发现/结果:软件应用程序及其数据在托管云服务中使用密钥进行保护。跨服务提供者,在管理机密方面存在一种趋势和通用方法。外部或远程服务集成是提供者需要改进的领域。操作人员有责任保护机密并确保其不泄露出去。独创性/价值:本文研究了不同厂商在保护微服务秘密方面所做的努力。这确保了组织的关键资产按照规定得到保护,不会导致财务损失。云配置错误是导致安全攻击的最常见错误之一,了解供应商的特性有助于安全地配置云服务。论文类型:案例研究
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引用次数: 1
TATA Motors Limited: A Revolution in Electric Cars - A Case Study 塔塔汽车有限公司:电动汽车的革命-个案研究
Pub Date : 2023-04-29 DOI: 10.47992/ijcsbe.2581.6942.0265
Adlin Jebakumari S., A. Jayanthila Devi
Purpose: The whole world is moving toward environmentally friendly and maintainable alternatives to conservative goods. Electric vehicles are regarded as an environmentally friendly and sustainable alternative for transportation. The purpose of the study is to analyze how tata motors became a market leader in the sales and manufacturing of Electric cars.Design/Methodology/Approach: India has the largest untapped market for electric vehicles (EVs), particularly in the two-wheeler category. In recent years, there has been a significant rise in the number of EVs on the road thanks to the rapid introduction of these vehicles by a number of automakers. The most recent electric car to come out of India is the Tata Nexon EV Max, and it promises to be very affordable. Tata Motors, an Indian automaker that operates in one of the world's largest automotive markets, is compared to Tesla. A survey was used by the author to carry out this study. The effect of has been the focus of the study. Secondary data are gathered for the study from a variety of sources, including TATA motors Ltd. websites, research papers, newspaper articles, and journals.Findings/Result: This paper has studied a SWOT analysis of Tata Motors Limited. The analysis reveals that TATA Motors has a huge customer base in the Indian market.it is quite popular and about 73% of electric cars on Indian roads belong to TATA Motors Tata Motors is India's third-largest company by market share and the market leader in the EV-Electric Vehicle sector. Tata Motors has been able to steadily expand by introducing new products in the most popular SUV and electric vehicle markets. To meet all of its customers' needs and provide them with the best vehicles, the company plans to launch new products in a variety of car segments using these new products and engine transmissions.Originality/Value: This paper studies about how tata became a market leader in electric car manufacturing and overall performance in terms of carrying customer satisfaction.Paper Type: Case Study.
目的:全世界都在朝着环保和可持续的方向发展,以取代保守的产品。电动汽车被认为是一种环保和可持续的替代交通工具。本研究的目的是分析塔塔汽车如何成为电动汽车销售和制造的市场领导者。设计/方法/方法:印度拥有最大的电动汽车(ev)未开发市场,尤其是两轮车。近年来,由于许多汽车制造商迅速推出了电动汽车,道路上的电动汽车数量大幅增加。印度最新推出的电动汽车是塔塔Nexon EV Max,它承诺价格非常实惠。印度汽车制造商塔塔汽车(Tata Motors)在全球最大的汽车市场之一开展业务,被拿来与特斯拉(Tesla)相提并论。作者使用了一项调查来进行这项研究。的影响一直是研究的重点。次要数据是从各种来源收集的,包括塔塔汽车有限公司的网站,研究论文,报纸文章和期刊。发现/结果:本文对塔塔汽车有限公司进行了SWOT分析。分析显示,塔塔汽车在印度市场拥有庞大的客户群。它很受欢迎,印度道路上约73%的电动汽车属于塔塔汽车公司塔塔汽车公司是印度第三大市场份额公司,也是电动汽车领域的市场领导者。通过在最受欢迎的SUV和电动汽车市场推出新产品,塔塔汽车公司得以稳步扩张。为了满足所有客户的需求,并为他们提供最好的车辆,该公司计划在各种汽车细分市场推出新产品,使用这些新产品和发动机变速箱。原创性/价值:本文研究了塔塔如何成为电动汽车制造的市场领导者,以及在承载客户满意度方面的整体表现。论文类型:案例研究。
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引用次数: 0
Commissioning of Water Supply and Sanitation Projects- A Case from Nepal 供水和卫生工程的调试——以尼泊尔为例
Pub Date : 2023-04-24 DOI: 10.47992/ijcsbe.2581.6942.0262
Ajay K. Mishra, Pralad Nepali, Mukti Nath Jha, P. Aithal
Purpose: Assessment of project commissioning and management transfer of Pakali and Bharaul water supply and sanitation projects were done systematically for assuring smooth operation of the system. Design/Methodology/Approach: Sunsari district with Itahari sub metropolitan and Barahchetra municipality were chosen as the research region because it contains a mixed-race population and is close to the Indian border. Interviews, field perceptions, and surveys were utilized to gather essential information; writing (distribution reports, inspecting reports, records, and information) from both a public and global setting was utilized. The statistical tools used to analyze the adopted process of project commissioning are clustered column, line and bar chart.Findings/Result: Pakali and Bharaul project have been compared on the basis of steps that should be followed for successful project commissioning Both of selected project were found competent in planning and pipe and instrumentation diagrams. In terms of mechanical completion, pre-commissioning, commissioning, start-up, initial operation, and performance testing, none of the chosen projects were deemed competent. Both projects are not handed over yet thus post commissioning is not done. For a successful commissioning, it is recommended a management transfer procedure that involves calibrating and sterilizing the system, having the "water operator's standard" document in place, and training the office staff and members of the water user supply committee.Originality/Value: The novelty of this research is commissioning analyses the nine elements of successful plant commissioning. Paper Type: Research paper
目的:系统地对Pakali和Bharaul供水卫生工程的项目调试和管理移交进行评估,保证系统的顺利运行。设计/方法/方法:Sunsari区与Itahari副都市和Barahchetra市被选为研究区域,因为它包含混合种族人口,靠近印度边境。访谈、实地感知和调查被用来收集基本信息;从公共和全局设置中编写(分发报告、检查报告、记录和信息)。对工程调试采用的流程进行分析的统计工具有聚类柱状图、线形图和条形图。发现/结果:Pakali和Bharaul项目在成功项目调试应遵循的步骤的基础上进行了比较。两个选定的项目都被发现在规划和管道和仪表图方面有能力。在机械完井、预调试、调试、启动、初始运行和性能测试方面,所选项目均不合格。这两个项目都还没有移交,因此没有进行后期调试。为了成功调试,建议采用管理转移程序,包括对系统进行校准和消毒,制定“供水操作员标准”文件,以及培训办公室工作人员和供水用户供应委员会成员。独创性/价值:本研究的新颖之处在于调试分析了工厂成功调试的九个要素。论文类型:研究论文
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引用次数: 0
Cyber Security Attacks Detecting Thread in the Virtual World of Corporate Sectors 企业虚拟世界中的网络安全攻击检测线程
Pub Date : 2023-04-12 DOI: 10.47992/ijcsbe.2581.6942.0261
M. R., A. Jayanthila Devi
Purpose: Attempting to get access to a computer, computer network, or computing system without authorization is known as a cyber-attack. To modify, impede, erase, manipulate or steal data from computer systems is the purpose of a cyber-attack. These attacks may be carried out in a number of ways. This placeholder information is used to identify a single instance of the use of a prgramme that may support numerous users at once. A thread is information that a programme requires to serve a single user or a single service request. Cybercriminals make use of technology to do malicious actions on digital systems or networks in order to make a profit. These crimes include hacking computer systems and stealing confidential information from businesses and individuals. A thorough study on the algorithms to detect threats in the virtual world of corporate sectors.Finding/Result: Researchers are using a wide array of deep learning algorithms to achieve this goal, and the results have been rather impressive. A system like this may provide substandard results because to its limited ability to describe the problem area and the complexity of its modeling of hazardous behaviours. Supervised learning systems often deliver a high level of accuracy because of the large amount of data made available by manually labelled samples.Originality/Value: Antivirus software is an absolute need for any and all computers. The vast majority of antivirus software is able to identify malicious software such as malware, spyware, ransomware, and harmful email attachments. Paper Type: Literature Review.
目的:试图未经授权进入计算机、计算机网络或计算系统被称为网络攻击。修改、阻碍、清除、操纵或窃取计算机系统中的数据是网络攻击的目的。这些攻击可能以多种方式进行。此占位符信息用于标识可能同时支持多个用户的程序的单个使用实例。线程是程序为单个用户或单个服务请求提供服务所需的信息。网络犯罪分子利用技术对数字系统或网络进行恶意操作,以获取利润。这些犯罪包括入侵计算机系统和窃取企业和个人的机密信息。对企业部门虚拟世界中威胁检测算法的深入研究。发现/结果:研究人员正在使用广泛的深度学习算法来实现这一目标,结果相当令人印象深刻。这样的系统可能会提供不合格的结果,因为它描述问题区域的能力有限,而且它对危险行为的建模很复杂。监督学习系统通常提供高水平的准确性,因为人工标记的样本提供了大量数据。独创性/价值:杀毒软件是任何和所有计算机的绝对需要。绝大多数杀毒软件能够识别恶意软件,如恶意软件、间谍软件、勒索软件和有害的电子邮件附件。论文类型:文献综述。
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引用次数: 0
Factors Affecting Women Entrepreneurs’ Success: A Study of Small and Medium-Sized Enterprises - A Review 影响女性企业家成功的因素:以中小企业为例的研究综述
Pub Date : 2023-04-08 DOI: 10.47992/ijcsbe.2581.6942.0260
Ashlin Dsouza, Niyaz Panakaje
Purpose: The economy has been booming drastically. Multiple studies stand as shreds of evidence for the incompetent level of entrepreneurs in modern times amongst the chauvinistic group of people showing affection towards 9 to 5 job dominance and upbringing. The study focuses on analyzing different factors contributing to the booming of business performances and studying the research gap in this context. Approach: The study focuses on understanding factors that impact business performances in the global scenario. The data and shreds of evidence are collected from different web portals, journal articles, and databases that provide relevant information, data, and facts are derived through review of related literature through gateways like ResearchGate, Scopus, Google Scholar to extract literature on scholarly articles, conference papers, journals, abstracts and much other. Through innumerable keywords, the relevant information has been collected and sorted systematically throughout the paper. The paper extends the literature review on the performance of businesses by studying the effects of variables such as digital marketing, sustainable competitive advantage, external environmental factors, internal factors, individual factors, motivation factors, corporate social responsibility, psychological factors, employee performance, entrepreneurial capacity, product quality, human capital, social capital, industrial factors, knowledge sharing practices, entrepreneurial self-efficacy, service innovation, business environment on the business performance. The study is conducted to analyze the significance and relationship between the above-mentioned factors and business performance. The current paper analyses the effectiveness of business performance. The results have been discovered through various literature reviews as the basis for the successful description of the current study of literature review on different factors that impact business performances. The reviews gathered have been dissected by relating to different theories discovered by renowned theorists. Furthermore, a conceptual review of the independent variables concerning the dependent variable has been administered for the smooth structuring of the paper. Findings/Results: The review has been successful in deriving outcomes representing factors such as digital marketing, sustainable competitive advantage, external environmental factors, internal factors, individual factors, motivation factors, corporate social responsibility, psychological factors, employee performance, entrepreneurial capacity, product quality, human capital, social capital, industrial factors, knowledge sharing practices, entrepreneurial self-efficacy, service innovation, business environment stand as strong pillars that influence the business performance. The paper mainly focuses on analyzing the modus operandi of these factors boosting business performances in the global context. Type of Paper: Literature Review
目的:经济急剧增长。多项研究表明,在现代社会,沙文主义群体中,企业家的无能程度体现在朝九晚五的工作主导地位和教养方面。本研究的重点是分析企业绩效蓬勃发展的不同因素,并研究在此背景下的研究差距。方法:研究的重点是理解在全球情景下影响企业绩效的因素。数据和证据碎片是从不同的门户网站、期刊文章和数据库中收集的,这些数据库提供了相关的信息、数据和事实,通过ResearchGate、Scopus、b谷歌Scholar等门户网站对相关文献进行审查,提取学术文章、会议论文、期刊、摘要等文献。通过无数的关键词,对相关信息进行了系统的收集和整理。本文通过研究数字营销、持续竞争优势、外部环境因素、内部因素、个人因素、激励因素、企业社会责任、心理因素、员工绩效、创业能力、产品质量、人力资本、社会资本、产业因素、知识共享实践、创业自我效能感、服务创新,经营环境靠经营业绩。本研究旨在分析上述因素与企业绩效之间的意义和关系。本文分析了企业绩效的有效性。这些结果是通过各种文献综述发现的,作为成功描述当前文献综述研究影响企业绩效的不同因素的基础。收集到的评论通过与著名理论家发现的不同理论联系起来进行了剖析。此外,对有关因变量的自变量进行了概念性的审查,以使论文的结构平稳。发现/结果:本次审查成功地得出了代表以下因素的结果:数字营销、可持续竞争优势、外部环境因素、内部因素、个人因素、激励因素、企业社会责任、心理因素、员工绩效、创业能力、产品质量、人力资本、社会资本、产业因素、知识共享实践、创业自我效能感、服务创新、商业环境是影响企业绩效的重要支柱。本文主要侧重于分析这些因素在全球背景下促进企业绩效的运作方式。论文类型:文献综述
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引用次数: 0
Performance of Startups through Digital Marketing 创业公司通过数字营销的表现
Pub Date : 2023-04-08 DOI: 10.47992/ijcsbe.2581.6942.0259
Ashlin Dsouza, Niyaz Panakaje
Purpose: Adoption of self-employment among the youth has introduced a sense of responsibility to stand on the own feet to earn the daily bread for every families. People have come forward to start their own businesses to earn daily income due to which employment opportunities have generated. This study focuses on the granular level study of how startups emerge, causes for the startups to adopt digital marketing to reach a wider section of the society by analysing the past and present thus forecasting the upcoming future. The study involves ABCD analysis as well to dive in depth of various Advantages, Benefits, Challenges and Demerits of digital marketing adoption by startups.Approach: The present study of startups involved with digital marketing to fight against various constraints that challenge them, the semi-systematic study is conducted analysing different secondary sources such as articles, journals and publications on ResearchGate Publication, Google Scholar publication, Srinivas Journal Publication, SSRN, so on to have a macro-view of the present situation.Result: Digital marketing is a motivating factor for people to start their own businesses. There is a larger scope in the current times for still many more people to start their businesses to become entrepreneurs. Just like children aim to become doctors, engineers, pilots and Government officers, in a similar way, people aim of becoming entrepreneurs. Thus, there is a wide scope for institutions to come up with different courses, educational subjects that educate students with different fields, aspects, and subjects of marketing with startups. Practical Implications: The study of performance of startups through digital marketing is a source of base to conduct further analysis for students, researchers, educators, teachers and readers to further conduct similar or other new study on startups and digital marketing topics. This case study holds a complete in-depth understanding of reasons that motivate businessmen to survive in the market in this challenging era.Originality: Based on secondary research, the study has been conducted by referring to various articles, case studies and publications that have been already published with thorough research. Author finds that the referred articles themselves are published after studying different articles by their respective authors after which they have been published. Studying the published articles and case studies acts as a pillar of support for the case study of startups performance through digital marketing. Paper type: Case StudyPurpose: Adoption of self-employment among the youth has introduced a sense of responsibility to stand on the own feet to earn the daily bread for every families. People have come forward to start their own businesses to earn daily income due to which employment opportunities have generated. This study focuses on the granular level study of how startups emerge, causes for the startups to adopt digital marketi
研究已发表的文章和案例研究是支持创业公司通过数字营销绩效的案例研究的支柱。论文类型:案例研究
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引用次数: 2
Quantitative ABCD Analysis of Integrating Corporate Social Responsibilities with Green Banking Practices by Banks from Customers’ Attraction and Retention Perspectives in Selected Indian Banks 印度银行企业社会责任与绿色银行实践的定量ABCD分析——基于客户吸引与保留的视角
Pub Date : 2023-04-06 DOI: 10.47992/ijcsbe.2581.6942.0258
G. Nandini Prabhu
Purpose: The ABCD (Advantages, Benefits, Constraints, and Disadvantages) analysis framework evaluates a notion or idea's applicability in a certain circumstance. It examines the effectiveness of a concept or strategy as well as the qualities of the individual, the system, and the environment. It was also investigated for any characteristics that might be relevant to the constitution. Each component of the major characteristic of CSR activities and green banking services and its impact on attracting and retention of customers is given an appropriate score or weighting in the quantitative analysis utilizing ABCD analysis.Design: The ABCD analytical framework determines the proper score weighting that is assigned to all the significant constituents under each variable by analysing empirical data, the efficacy of CSR activities and green banking services to retain customers. The results of a focus group evaluation are then used to calculate each construct's overall score.Findings: Using the ABCD analysis framework, a business model, concept, product, strategy, or system is examined and assessed. This method of analysis is widely used by academics in a wide range of disciplines. According to a quantitative ABCD study, the benefits factors have a substantial influence on the success of CSR and green banking services. The ABCD study supports the notion or belief that CSR inbound activities to promote green banking practises.Originality/Value: Before discussing what is being done regarding determinant issues, key attributes, factor analysis, and elementary analysis based on crucial constituent elements of CSR activities and green banking practises to retain customers, this paper begins by reviewing prior research using the ABCD analysis framework.Paper Type: Empirical analysis.
目的:ABCD(优点、好处、限制和缺点)分析框架评估一个概念或想法在特定情况下的适用性。它检查一个概念或策略的有效性,以及个人、系统和环境的质量。还调查了可能与宪法有关的任何特征。企业社会责任活动和绿色银行服务的主要特征的每个组成部分及其对吸引和保留客户的影响在利用ABCD分析的定量分析中给予适当的分数或权重。设计:ABCD分析框架通过分析经验数据、企业社会责任活动的有效性和绿色银行服务以留住客户,确定分配给每个变量下所有重要成分的适当得分权重。然后使用焦点小组评估的结果来计算每个构念的总分。发现:使用ABCD分析框架,对商业模式、概念、产品、战略或系统进行检查和评估。这种分析方法被许多学科的学者广泛使用。定量ABCD研究表明,效益因素对企业社会责任和绿色银行服务的成功具有重要影响。ABCD研究支持CSR入站活动促进绿色银行实践的概念或信念。原创性/价值:在讨论基于企业社会责任活动和绿色银行实践的关键组成要素的决定性问题、关键属性、因素分析和基本分析方面所做的工作之前,本文首先使用ABCD分析框架回顾了先前的研究。论文类型:实证分析。
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引用次数: 13
期刊
International Journal of Case Studies in Business, IT, and Education
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