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The Role of Self-Efficacy and Perceived Enjoyment in Predicting Computer Engineering Students' Continuous Use Intention of Scratch 自我效能感和知觉享受在预测计算机工程专业学生Scratch持续使用意向中的作用
Pub Date : 2019-07-01 DOI: 10.4018/IJEA.2019070101
Ibrahim Arpaci, P. O. Durdu, Alev Mutlu
Scratch has been implemented as a preliminary programming environment to improve students' programming experience, motivation, and success in the Computer Science (CS) or Engineering departments. Acceptance and use of this visual programming environment by CS or Engineering students is a significant research area. Accordingly, this study investigated acceptance and use of Scratch programming environment by developing a theoretical model based on the Technology Acceptance Model (TAM). Structural equation modelling approach was used to validate the research model based on data collected from a sample of 186 Computer Engineering students. Results indicated that perceived enjoyment was significantly associated with the perceived usefulness and attitudes. Further, the results suggested that self-efficacy was significantly associated with the ease of use perceptions.
Scratch已经被实现为一个初步的编程环境,以提高学生在计算机科学(CS)或工程部门的编程经验、动机和成功。CS或工程专业学生接受和使用这种可视化编程环境是一个重要的研究领域。因此,本研究通过建立基于技术接受模型(TAM)的理论模型来调查Scratch编程环境的接受和使用情况。以186名计算机工程专业学生为样本,采用结构方程建模方法对研究模型进行验证。结果表明,感知享受与感知有用性和态度显著相关。此外,结果表明,自我效能感与易用性感知显著相关。
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引用次数: 5
Mobile Applications Acceptance: A Theoretical Model Proposal and Empirical Test 移动应用接受度:理论模型建议与实证检验
Pub Date : 2019-07-01 DOI: 10.4018/IJEA.2019070102
N. Uğur, A. Turan
Mobile apps are now an integral part of our daily life, with people spending an average of 30 hours per month with them. On the other hand, according to the existing literature, one in four installed apps is never been used and also there are thousands of rarely downloaded apps on mobile platforms. In this context, investigating the factors influencing the behavioral intentions to use mobile apps and finding out what make some apps popular are important research areas for scientists as well as practitioners. This study integrates constructs from the technology acceptance model (TAM), theory of planned behavior (TPB), unified theory of acceptance and use of technology model (UTAUT) and the uses and gratifications theory (UGT) into a new theoretical model and tests them. The study was conducted by using a structured questionnaire to collect data from 1654 student respondents from a large state university. The theoretical research model was tested with structural equation model (SEM).
手机应用程序现在是我们日常生活中不可或缺的一部分,人们平均每月花30个小时在手机应用程序上。另一方面,根据现有文献,每4个已安装的应用中就有1个从未使用过,移动平台上也有数千个很少下载的应用。在这种背景下,调查影响使用移动应用的行为意图的因素,找出是什么让一些应用受欢迎,是科学家和从业者的重要研究领域。本研究将技术接受模型(TAM)、计划行为理论(TPB)、技术接受与使用统一理论模型(UTAUT)和使用与满足理论(UGT)的构建整合为一个新的理论模型,并对其进行检验。这项研究是通过使用结构化问卷收集来自一所大型州立大学的1654名学生的数据来进行的。采用结构方程模型(SEM)对理论研究模型进行了验证。
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引用次数: 5
Applying the AHP Model to Explore Key Success Factors for High-Tech Startups Entering International Markets 运用AHP模型探讨高科技创业公司进入国际市场的关键成功因素
Pub Date : 2019-01-01 DOI: 10.4018/IJEA.2019010104
Yi-Fen Chen, Chia-Wen Tsai, Hsiu-Jung Liu
Compared to various other types of entrepreneurships, high-tech entrepreneurships are the most difficult to succeed in, but the rewards can be great. For startups, identifying customers and markets are as important as developing a product. Given the limited scale of domestic markets, if a high-tech startup wants to become a unicorn company, it goes without saying that entering international markets is necessary. This study considers high-tech startups as the research object. Through literature review, it first summarizes five major dimensions and 15 criteria. Then, it conducts the preliminary questionnaire survey on the effects of firm competencies and industry environment on internationally successful high-tech startups using expert questionnaires. The questionnaire survey was also used to establish the hierarchical structure and key success factors (KSF). Subsequently, the study conducted survey and statistical analysis of the questionnaire data using analytic hierarchy process (AHP). By assessing the dimensions and summarizing the key success factors, this study can serve as a useful reference for future startups. Existing startups can examine their own conditions and opportunities to reconsider their strategic positioning. Additionally, the findings of this study can support high-tech startups to enable them to concentrate on their core competencies in order to strengthen competitiveness and likelihood of success in international markets.
与其他类型的创业相比,高科技创业是最难成功的,但回报可能是巨大的。对于初创公司来说,确定客户和市场与开发产品同样重要。在国内市场规模有限的情况下,高科技创业公司想要成为独角兽公司,进入国际市场是必不可少的。本研究以高科技创业公司为研究对象。通过文献综述,首先总结出五个主要维度和15个标准。然后,采用专家问卷法对企业竞争力和产业环境对国际上成功的高科技创业公司的影响进行了初步问卷调查。采用问卷调查的方法建立了层次结构和关键成功因素(KSF)。随后,运用层次分析法(AHP)对问卷数据进行调查和统计分析。通过对各维度的评估,总结出创业成功的关键因素,为未来创业提供有益的参考。现有的创业公司可以审视自己的条件和机会,重新考虑自己的战略定位。此外,本研究的结果可以支持高科技创业公司,使他们能够专注于自己的核心竞争力,以增强竞争力和在国际市场上成功的可能性。
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引用次数: 6
Social Media Use in Career Guidance Delivery in Higher Education in the United Arab Emirates: A Literature Review 社交媒体在阿拉伯联合酋长国高等教育职业指导交付中的使用:文献综述
Pub Date : 2019-01-01 DOI: 10.4018/IJEA.2019010103
Sophia Alim
This literature review examines the use of social media in higher education career guidance delivery in the UAE (United Arab Emirates). Previous research has revealed UAE youth feel unprepared for work, highlighting a need to improve the quality of career guidance. With social media becoming popular, social media integrated with career guidance can expand opportunities for students. The current use of social media in career guidance, highlighted that the UAE is utilizing social media as an information source rather than an interactive workspace. UAE universities use online career planning systems mainly. One of the main reasons being that social media delivery in career guidance leads to pressure for career guidance practitioners, in terms of moderating content. Coupled with the strict privacy laws governing the use of social media in the UAE, this can present challenges. For social media to become successfully integrated into career guidance delivery, universities in the UAE need to understand what their students want in terms of career guidance delivery.
本文献综述考察了在阿联酋(阿拉伯联合酋长国)高等教育职业指导交付中使用社交媒体。此前的研究显示,阿联酋年轻人对工作缺乏准备,这凸显了提高职业指导质量的必要性。随着社交媒体的普及,与就业指导相结合的社交媒体可以为学生扩大机会。目前在职业指导中使用社交媒体,强调阿联酋正在利用社交媒体作为信息来源,而不是交互式工作空间。阿联酋的大学主要使用在线职业规划系统。其中一个主要原因是,职业指导中的社交媒体传播给职业指导从业者带来了内容调节方面的压力。再加上阿联酋对社交媒体使用的严格隐私法,这可能会带来挑战。为了成功地将社交媒体整合到职业指导中,阿联酋的大学需要了解学生在职业指导方面的需求。
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引用次数: 2
Choice Modeling of Enterprise Social Media Adoptions 企业社会媒体采用的选择模型
Pub Date : 2019-01-01 DOI: 10.4018/IJEA.2019010102
Chen-Ya Wang, Hsia-Ching Chang
To date, many studies focusing on the adoption rates of social media platforms in Fortune 500 firms have been conducted; however, little is known of the adoption time of such platforms, and the relationships between different social media adoptions. This study explores these aspects of social media using a proposed analysis integrating econometric analysis and data mining. Granger causality assists in constructing causal forecasting models of social media adoption time, whereas association rule mining, which can be visualized by dependency network graphs, contributes to understanding hidden relationships among enterprise social media adoption choices. The proposed analysis can account for the unexplained phenomena in a complementary way because different aspects can be drawn from the results of both econometric analysis and data mining.
迄今为止,已经进行了许多关于财富500强企业社交媒体平台采用率的研究;然而,对这些平台的采用时间以及不同社交媒体采用之间的关系知之甚少。本研究使用一种整合计量经济学分析和数据挖掘的建议分析来探讨社交媒体的这些方面。格兰杰因果关系有助于构建社交媒体采用时间的因果预测模型,而关联规则挖掘可以通过依赖网络图可视化,有助于理解企业社交媒体采用选择之间的隐藏关系。所提出的分析可以以一种互补的方式解释无法解释的现象,因为从计量经济学分析和数据挖掘的结果中可以得出不同的方面。
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引用次数: 0
User Motivation and Acceptance of Mobile Services in Nigeria 尼日利亚移动服务的用户动机和接受度
Pub Date : 2018-07-01 DOI: 10.4018/IJEA.2018070105
O. Foluke
This study was designed to investigate the factors that influence the motivation and acceptance of mobile services in Nigeria. This understanding is valuable for improved commercialization of telecommunication services, and in the customer relationship management process as the success of mobile service adoption is dependent on user needs. Three separate questionnaires were designed and used as the major instrument of data collection. A purposive sampling method was adopted for the study; three hundred and ten questionnaires were administered on three different categories of respondents. Data analysis was carried out using principal component analysis, regression and logistic regression. The results showed that for entertainment services (caller tunes), informational services (internet modem) and mobile banking services, the major motivating factor for its use was the preference of the song, convenience in browsing and convenience in banking respectively whereas the major preventing factor was high cost for entertainment services and internet modem service and insufficient information for mobile banking. Results also showed that for entertainment services perceived usefulness, perceived ease of use, social influence and economic issues where important in determining a user's intention to use but for the internet modem service perceived ease of use is the only significant factor in determining a user's intention to use. For mobile banking services, social influence and economic issues are significant in determining use. It is therefore imperative for telecommunication firms to study and consider the unique characteristics of each mobile category and use these findings in the design of their services.
本研究旨在调查影响尼日利亚移动服务的动机和接受程度的因素。这种理解对于改进电信服务的商业化和客户关系管理过程是有价值的,因为移动服务采用的成功取决于用户需求。设计了三份独立的问卷,并将其作为数据收集的主要工具。本研究采用目的性抽样方法;对三种不同类型的受访者进行了310份问卷调查。数据分析采用主成分分析、回归和logistic回归。结果显示,在娱乐服务(主叫歌曲)、信息服务(调制解调器)和手机银行服务中,用户使用的主要激励因素分别是歌曲偏好、浏览方便和银行服务方便,而阻碍用户使用的主要因素是娱乐服务和调制解调器服务成本高以及手机银行信息不足。结果还表明,对于娱乐服务而言,感知有用性、感知易用性、社会影响和经济问题在决定用户使用意愿方面很重要,但对于互联网调制解调器服务而言,感知易用性是决定用户使用意愿的唯一重要因素。对于移动银行服务,社会影响和经济问题是决定使用的重要因素。因此,电信公司必须研究和考虑每个移动类别的独特特征,并在其服务设计中使用这些发现。
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引用次数: 5
Examining User Adoption of Mobile Augmented Reality Applications 检查用户对移动增强现实应用的采用
Pub Date : 2018-07-01 DOI: 10.4018/IJEA.2018070103
Tao Zhou
As an emerging service, mobile augmented reality (AR) applications have not received wide adoption among users. This may affect the successful implementation of AR. Integrating both perspectives of the unified theory of acceptance and use of technology (UTAUT) and flow theory, this research examined user adoption of mobile AR applications. The results indicated that performance expectancy and the flow experience consisting of perceived enjoyment, attention focus and perceived control significantly affect usage intention, which in turn affects actual usage behaviour. The results imply that service providers need to improve the perceived utility and user experience in order to facilitate user adoption of mobile AR applications.
作为一项新兴的服务,移动增强现实(AR)应用程序尚未得到用户的广泛采用。这可能会影响AR的成功实施。本研究整合了技术接受和使用统一理论(UTAUT)和流程理论的两个观点,考察了移动AR应用程序的用户采用情况。结果表明,表现期望和由感知享受、注意焦点和感知控制组成的心流体验显著影响使用意图,而使用意图又影响实际使用行为。研究结果表明,服务提供商需要提高感知效用和用户体验,以促进用户采用移动增强现实应用。
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引用次数: 4
Product Category vs Demographics: Comparison of Past and Future Purchase Intentions of E-Shoppers 产品类别与人口统计:网上购物者过去与未来购买意向的比较
Pub Date : 2018-07-01 DOI: 10.4018/IJEA.2018070102
Prateek Kalia
To remain profitable, managers and researchers want to gain insights about products bought by e-shoppersinpastandtheirfutureshoppinginterests.Theyalsowanttoknow,“whatfactorsare creatingdifferenceinshoppingbehaviorofthesebuyers.”Thisarticleaddressesabovesituationby presentingproductcategory-wisedemographiccomparisonofpastandfuturee-purchaseintentions ofe-shoppers.Results revealedsignificantdifferences inpaste-purchaseswithingender,marital status,age,cityofresidenceandoccupationalcategorieswithrespecttodifferentproductcategories, surprisinglynosuchdifferenceswereobservedineducationalandfamilyincomecategories.For futuree-purchasesintentions,significantdifferenceswerefoundwithingender,cityofresidence, maritalstatus,ageandeducationcategories.Heredifferenceswithinoccupationalandfamilyincome groupswerenotobserved.Maximumdemographicdifferenceswereobservedinproductcategories likeclothing,booksandautoparts. KEywoRDS Demographics, E-Shoppers, Future Purchase Intentions, Kruskal-Wallis (H Test), Mann-Whitney Test, Online Shopping, Past Purchase, Product Category
为了保持盈利,管理人员和研究人员想要了解e-shoppersinpastandtheirfutureshoppinginterests购买的产品。Theyalsowanttoknow, whatfactorsare creatingdifferenceinshoppingbehaviorofthesebuyers。Thisarticleaddressesabovesituationby presentingproductcategory-wisedemographiccomparisonofpastandfuturee-purchaseintentions ofe-shoppers。Results revealedsignificantdifferences inpaste-purchaseswithingender,marital状态,age,cityofresidenceandoccupationalcategorieswithrespecttodifferentproductcategories, surprisinglynosuchdifferenceswereobservedineducationalandfamilyincomecategories。For futuree-purchasesintentions,significantdifferenceswerefoundwithingender,cityofresidence, maritalstatus,ageandeducationcategories。Heredifferenceswithinoccupationalandfamilyincome groupswerenotobserved。Maximumdemographicdifferenceswereobservedinproductcategories likeclothing,booksandautoparts。关键词人口统计,电子购物者,未来购买意向,Kruskal-Wallis (H检验),Mann-Whitney检验,网上购物,过去购买,产品类别
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引用次数: 5
Factors Determining the Use of E-Government Services: An Empirical Study on Russian Students in China 电子政务服务使用的影响因素:对俄罗斯留学生的实证研究
Pub Date : 2018-07-01 DOI: 10.4018/IJEA.2018070101
Isaac Kofi Mensah, P. Vera, Jianing Mi
E-government adoption studies have often focused on predictors determining the use of e-government services from a citizen-specific country without considering other foreign nationals domiciling in such countries. This study, therefore, sought to investigate the willingness of Russian students in China to use e-government services. The Technology Acceptance Model (TAM) was used as the theoretical framework while the data capture and analysis were done with SPSS. The results indicate that perceived ease of use, perceived service quality, trust, and language were significant in determining the willingness to use e-government services. Language also had a positive impact on the perceived service quality and perceived ease of use. Perceived usefulness was however not significant in influencing the willingness to use. Age, gender and education had a significant direct impact on the perceived ease of use of e-government services. These demographic factors were not significant in deciding the perceived usefulness. The implications of these findings are discussed.
电子政务采用研究通常集中在预测因素上,确定来自特定公民国家的电子政务服务的使用,而不考虑在这些国家定居的其他外国国民。因此,本研究旨在调查在华俄罗斯学生使用电子政务服务的意愿。采用技术接受模型(TAM)作为理论框架,采用SPSS软件进行数据采集和分析。结果表明,感知易用性、感知服务质量、信任和语言是决定电子政务服务使用意愿的重要因素。语言对感知服务质量和感知易用性也有积极影响。然而,感知有用性对使用意愿的影响并不显著。年龄、性别和教育程度对电子政务服务的易用性有显著的直接影响。这些人口统计学因素在决定感知有用性方面并不显著。讨论了这些发现的意义。
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引用次数: 22
The Moderating Effects of Awareness on Antecedents of Behavioral Intention to adopt Mobile Government Services: The Moderating Effects of Awareness 意识对移动政务服务行为意向前因的调节作用:意识的调节作用
Pub Date : 2018-07-01 DOI: 10.4018/IJEA.2018070104
H. Mandari, Y. Chong
The motives behind this study were to examine the moderating effect of awareness as well as direct effect of several determinants on behavioral intention to adopt m-government services. A quantitative survey was conducted in Tanzania rural area to collect data used in this study. Stratified and multi-stage sampling techniques were employed to select unit of interest. 407 usable questionnaires were collected and analyzed by using structural equation modelling. The results show that awareness does not have moderating effect on the specified model's paths. Furthermore, the study shows that relative advantage, ease-of-use, compatibility and government support have significant direct influence on rural farmers' behavioral intention to adopt m-government services. This study expands scholars' knowledge on the moderating effect of awareness on the adoption of m-government technologies, furthermore the study provides useful practical implications to policy makers on how to increase the adoption of m-government services in Tanzania rural areas.
本研究背后的动机是检验意识的调节作用以及几个决定因素对采用移动政府服务的行为意愿的直接影响。在坦桑尼亚农村地区进行了定量调查,以收集本研究中使用的数据。采用分层和多阶段抽样技术选择感兴趣的单位。采用结构方程模型对407份有效问卷进行分析。结果表明,感知对模型的路径没有调节作用。此外,研究发现相对优势、易用性、兼容性和政府支持对农民采用移动政府服务的行为意愿有显著的直接影响。本研究拓展了学者们关于意识对移动政府技术采用的调节作用的知识,此外,该研究为政策制定者如何在坦桑尼亚农村地区增加移动政府服务的采用提供了有益的实践启示。
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引用次数: 4
期刊
Int. J. E Adopt.
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