Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602501
Weng Bo, Cheng Yan
At present, mixed-revenue about the combination with subscription fee revenue and advertising revenue is the main mode of revenue for online content providers. How to balance the two aspects of revenue to get the optimal revenue is the focus of this study. This article considers consumers' price sensitive level and advertisement sensitive level. Based on these concepts, we build a more realistic model of online consumer behavior. At the same time, this article conducts the market customer segmentation to estimate the structural state of the market demand. At last, we use matlab to solve this article's problem. The experimental result shows that considering the optimal combination of online content price and advertising intensity can get higher mixed-revenue. At the same time, considering consumers' price sensitive level and consumers' advertisement sensitive level in the market play a key role in the aspects of enhancing supplier's revenue.
{"title":"Modeling the online content mixed-revenue based on marketing response analysis","authors":"Weng Bo, Cheng Yan","doi":"10.1109/ICSSSM.2013.6602501","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602501","url":null,"abstract":"At present, mixed-revenue about the combination with subscription fee revenue and advertising revenue is the main mode of revenue for online content providers. How to balance the two aspects of revenue to get the optimal revenue is the focus of this study. This article considers consumers' price sensitive level and advertisement sensitive level. Based on these concepts, we build a more realistic model of online consumer behavior. At the same time, this article conducts the market customer segmentation to estimate the structural state of the market demand. At last, we use matlab to solve this article's problem. The experimental result shows that considering the optimal combination of online content price and advertising intensity can get higher mixed-revenue. At the same time, considering consumers' price sensitive level and consumers' advertisement sensitive level in the market play a key role in the aspects of enhancing supplier's revenue.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121923400","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602563
Suchuan You, Y. Mu, Ming Xu
In recent years, specialized R&D or management departments of service innovation have appeared in some large-size enterprises in China, which aim to effectively manage service innovation activities. This article studied on cases of ten leading enterprises in China and summarized the function of the specialized department in service innovation. Its functions include managing ideas and innovative platform, monitoring and assessing service innovation projects, managing enterprise's service innovation strategy, directly attending service innovation and building enterprise's service innovation culture. Specialized department of service innovation is the critical driving force for enterprise's innovation with certain operation mechanism inside. Establishing specialized department of service innovation in enterprises has a beneficial effect on service innovation and as well reference significance for modern enterprises. This study provides some reference and practical approaches for enterprises to develop service innovation positively and efficiently and enhance enterprises' competiveness.
{"title":"Function and operation mechanism of specialized department of service innovation: The case of China","authors":"Suchuan You, Y. Mu, Ming Xu","doi":"10.1109/ICSSSM.2013.6602563","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602563","url":null,"abstract":"In recent years, specialized R&D or management departments of service innovation have appeared in some large-size enterprises in China, which aim to effectively manage service innovation activities. This article studied on cases of ten leading enterprises in China and summarized the function of the specialized department in service innovation. Its functions include managing ideas and innovative platform, monitoring and assessing service innovation projects, managing enterprise's service innovation strategy, directly attending service innovation and building enterprise's service innovation culture. Specialized department of service innovation is the critical driving force for enterprise's innovation with certain operation mechanism inside. Establishing specialized department of service innovation in enterprises has a beneficial effect on service innovation and as well reference significance for modern enterprises. This study provides some reference and practical approaches for enterprises to develop service innovation positively and efficiently and enhance enterprises' competiveness.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127938007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602643
Chunjuan Zhai, Hui Liu
This paper focuses on Small and Medium Enterprises (SMEs) adoption decision of B2B e-marketplace in China. The purpose is to identify the factors driving or hindering SMEs to adopt B2B e-marketplace. First, based on Rogers's innovation diffusion theory (IDT), eReadiness Model and TOE (technology-organization-environment) framework, theoretical model is formulated and ten key factors are identified. Then, a case study is presented. The top manager of four SMEs (two of them have adopted B2B e-marketplace and two of them have not adopted B2B e-marketplace) located in China are interviewed, for the purpose of find out the influence factors they considered when they make a decision of adopting B2B e-marketplace or not. Finally, the result and conclusions are presented.
{"title":"Factors affecting SMEs adoption decision of B2B e-marketplace: A case study in China","authors":"Chunjuan Zhai, Hui Liu","doi":"10.1109/ICSSSM.2013.6602643","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602643","url":null,"abstract":"This paper focuses on Small and Medium Enterprises (SMEs) adoption decision of B2B e-marketplace in China. The purpose is to identify the factors driving or hindering SMEs to adopt B2B e-marketplace. First, based on Rogers's innovation diffusion theory (IDT), eReadiness Model and TOE (technology-organization-environment) framework, theoretical model is formulated and ten key factors are identified. Then, a case study is presented. The top manager of four SMEs (two of them have adopted B2B e-marketplace and two of them have not adopted B2B e-marketplace) located in China are interviewed, for the purpose of find out the influence factors they considered when they make a decision of adopting B2B e-marketplace or not. Finally, the result and conclusions are presented.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"97 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130182276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602596
Liangqiang Li, Hua Yuan, Yu Qian, Yong Xiang
In this work, we propose a method to combine both the “purchasing-reviewing” behavior dynamics and reviewing sentiments to find when would the customers like to review the E-commerce delivery service after purchasing, and what were the exact sentiments in these reviews on delivery service. The experimental results indicate that the proposed methods can extract information about customers' sentiments on E-commerce delivery service efficiently from the massive online review data.
{"title":"Learning the customer sentiments about E-commerce delivery service","authors":"Liangqiang Li, Hua Yuan, Yu Qian, Yong Xiang","doi":"10.1109/ICSSSM.2013.6602596","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602596","url":null,"abstract":"In this work, we propose a method to combine both the “purchasing-reviewing” behavior dynamics and reviewing sentiments to find when would the customers like to review the E-commerce delivery service after purchasing, and what were the exact sentiments in these reviews on delivery service. The experimental results indicate that the proposed methods can extract information about customers' sentiments on E-commerce delivery service efficiently from the massive online review data.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134124951","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602555
Yi-Chun Lee
Starbucks is a world well-known coffee shop company. Starbucks originated from the United States where people used to drink low quality and poor taste coffee. To teach the customers how to taste the best coffee and to provide people with a very relaxing and comfortable environment where people can enjoy their coffee as comfortable at their homes as possible, Starbucks developed some strategies which have been attributed to its success in its coffee chain store business. In this context vision and mission statements have emerged as strategic tools that it had separated into six categories that are: company focus, core values, concern for people, human resource, customer focus, and quality. The value congruence between what an organization such as Starbucks stands for and of its members can transform the jobs into a mission with a higher order meaning. Mission statements are no longer used as decorative devices rather the espoused values are enacted by managers in their behavior and policies.
{"title":"The strategy of mission statement to build staff working value - A case study of Starbucks","authors":"Yi-Chun Lee","doi":"10.1109/ICSSSM.2013.6602555","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602555","url":null,"abstract":"Starbucks is a world well-known coffee shop company. Starbucks originated from the United States where people used to drink low quality and poor taste coffee. To teach the customers how to taste the best coffee and to provide people with a very relaxing and comfortable environment where people can enjoy their coffee as comfortable at their homes as possible, Starbucks developed some strategies which have been attributed to its success in its coffee chain store business. In this context vision and mission statements have emerged as strategic tools that it had separated into six categories that are: company focus, core values, concern for people, human resource, customer focus, and quality. The value congruence between what an organization such as Starbucks stands for and of its members can transform the jobs into a mission with a higher order meaning. Mission statements are no longer used as decorative devices rather the espoused values are enacted by managers in their behavior and policies.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"117 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115088870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602653
Lei Xu, Yonghui Shen, Shuguang Liu
This paper analyzes how a supplier manages the retailer's ordering quantity through a buy-back contract to maximize his profit when the demand information is asymmetric between the supplier and retailer. The retailer acts as a classical newsvendor to determine his order. And the supplier has no information on the demand mode, and only knows about the probability about what the demand mode is. In this setting, the traditional buy-back contract fails to coordinate the supply chain. In this paper, we put forward a buy-back contract combination, where the supplier can provide a series of buy-back contract corresponding to the demand modes. It is found that the contract combination can achieve the same effect as the traditional buy-back contract in the symmetric information, and the supplier's profit depends on some market conditions, such as the demand variance, the number of the retailer and the external wholesale price.
{"title":"On Single-stage Buy-back Contract with Asymmetric Information","authors":"Lei Xu, Yonghui Shen, Shuguang Liu","doi":"10.1109/ICSSSM.2013.6602653","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602653","url":null,"abstract":"This paper analyzes how a supplier manages the retailer's ordering quantity through a buy-back contract to maximize his profit when the demand information is asymmetric between the supplier and retailer. The retailer acts as a classical newsvendor to determine his order. And the supplier has no information on the demand mode, and only knows about the probability about what the demand mode is. In this setting, the traditional buy-back contract fails to coordinate the supply chain. In this paper, we put forward a buy-back contract combination, where the supplier can provide a series of buy-back contract corresponding to the demand modes. It is found that the contract combination can achieve the same effect as the traditional buy-back contract in the symmetric information, and the supplier's profit depends on some market conditions, such as the demand variance, the number of the retailer and the external wholesale price.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116177438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602545
Shibohua Zhang, Pengyu Yan, A. Che
This paper addresses cyclic scheduling in robotic cells with re-entrant workstations which parts visit more than once. We present an analytical model for the problem with a given robot move sequence. Then the problem is transferred to find a robot move sequence to minimize the cycle time. An efficient discrete differential evolution (DDE) algorithm is presented to search a near-optimal robot move sequence. We encode the permutation of the robot moves as the chromosome of the individual and propose a modified mutation and crossover operations to generate the new individual. Our DDE algorithm is tested by a numerical instance.
{"title":"A discrete differential evolution algorithm for cyclic scheduling problem in re-entrant robotic cells","authors":"Shibohua Zhang, Pengyu Yan, A. Che","doi":"10.1109/ICSSSM.2013.6602545","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602545","url":null,"abstract":"This paper addresses cyclic scheduling in robotic cells with re-entrant workstations which parts visit more than once. We present an analytical model for the problem with a given robot move sequence. Then the problem is transferred to find a robot move sequence to minimize the cycle time. An efficient discrete differential evolution (DDE) algorithm is presented to search a near-optimal robot move sequence. We encode the permutation of the robot moves as the chromosome of the individual and propose a modified mutation and crossover operations to generate the new individual. Our DDE algorithm is tested by a numerical instance.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129703481","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602491
Artur Świerczek
The paper seeks to investigate whether the span of inter-organizational structure may contribute to the “knock-on effect” manifesting the transmission of disruptions in supply chains. In order to achieve this goal, the link of the span of supply chain structure and the transmission of disruptions is revealed. The theoretical framework of the “knock-on effect” is evidenced by cross-sector findings obtained from an exploratory study carried out in European supply chains.
{"title":"The relationship between the span of supply chain structure and the “knock-on effect” in the transmission of disruptions","authors":"Artur Świerczek","doi":"10.1109/ICSSSM.2013.6602491","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602491","url":null,"abstract":"The paper seeks to investigate whether the span of inter-organizational structure may contribute to the “knock-on effect” manifesting the transmission of disruptions in supply chains. In order to achieve this goal, the link of the span of supply chain structure and the transmission of disruptions is revealed. The theoretical framework of the “knock-on effect” is evidenced by cross-sector findings obtained from an exploratory study carried out in European supply chains.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130690028","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602561
Xiutian Shi, Houcai Shen
We use mean-variance analysis to describe the bullwhip effect and verify the value of information in a sequential supply chain with multiple stages. We present the unique risk-averse ordering decision at each stage and then show that the risk-neutral solution is the upper bound of the risk-averse one with a reasonable assumption. Applying the considered demand forecasting approach, the risk-averse consideration do not affect the demand distribution, while the variance of profit is reduced due to the prudent order quantities. Information sharing benefits the decision makers in improving the expected profit and fill rate, while controlling the bullwhip effect, not only from reducing the demand deviation, but also from maintaining the safety factors in the risk-averse scenario. The value of information sharing is more significant as the risk-averse ratio or demand deviation increases.
{"title":"The impact of risk aversion on the value of information sharing to dampening the bullwhip effect","authors":"Xiutian Shi, Houcai Shen","doi":"10.1109/ICSSSM.2013.6602561","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602561","url":null,"abstract":"We use mean-variance analysis to describe the bullwhip effect and verify the value of information in a sequential supply chain with multiple stages. We present the unique risk-averse ordering decision at each stage and then show that the risk-neutral solution is the upper bound of the risk-averse one with a reasonable assumption. Applying the considered demand forecasting approach, the risk-averse consideration do not affect the demand distribution, while the variance of profit is reduced due to the prudent order quantities. Information sharing benefits the decision makers in improving the expected profit and fill rate, while controlling the bullwhip effect, not only from reducing the demand deviation, but also from maintaining the safety factors in the risk-averse scenario. The value of information sharing is more significant as the risk-averse ratio or demand deviation increases.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127962072","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2013-07-17DOI: 10.1109/ICSSSM.2013.6602527
Fu-Shiung Hsieh, Chi-Shiang Liao
Although combinatorial auctions can be applied to improve the efficiency of trading goods, it is notoriously difficult to solve combinatorial auction problems from a computation point of view. In this paper, we formulate the combinatorial double auction problem and propose an algorithm for finding approximate solutions. The algorithm is developed by decomposing the combinatorial double auction problem into several buyers' subproblems and sellers' subproblems, applying the subgradient algorithm to iteratively adjust the shadow prices and proposing a heuristic algorithm for finding approximate solutions. The effectiveness of the proposed algorithm is also illustrated by comparison with an existing solver.
{"title":"An efficient method to find approximate solutions for combinatorial double auctions","authors":"Fu-Shiung Hsieh, Chi-Shiang Liao","doi":"10.1109/ICSSSM.2013.6602527","DOIUrl":"https://doi.org/10.1109/ICSSSM.2013.6602527","url":null,"abstract":"Although combinatorial auctions can be applied to improve the efficiency of trading goods, it is notoriously difficult to solve combinatorial auction problems from a computation point of view. In this paper, we formulate the combinatorial double auction problem and propose an algorithm for finding approximate solutions. The algorithm is developed by decomposing the combinatorial double auction problem into several buyers' subproblems and sellers' subproblems, applying the subgradient algorithm to iteratively adjust the shadow prices and proposing a heuristic algorithm for finding approximate solutions. The effectiveness of the proposed algorithm is also illustrated by comparison with an existing solver.","PeriodicalId":354195,"journal":{"name":"2013 10th International Conference on Service Systems and Service Management","volume":"91 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2013-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125394155","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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