Abstract : The Regional Disaster Management Agency (BPPD) has the main task of assisting the Regent in carrying out Government Affairs which is the authority of the Region and the Assistance Task for Regional Disaster Management. This task is very responsible for disaster management that occurred in Kutai Kartanegara Regency. Regarding this, evaluation of the implementation of duties and functions needs to be carried out regularly and continuously to maintain and improve the quality of services to the community. This survey activity is generally intended to determine the perception of public satisfaction with the service performance of the BPPD Kutai Kartanegara Regency. The sample in this study amounted to 120 samples spread over 5 (five) districts. The results showed that the Community Satisfaction Index in the regional disaster management agency of Kutai Kartanegara Regency based on the District. The score is declared Good based on Permen PAN & RB No.16/2014. Of the 8 Service Elements used in the IKM survey the average score was 2.805, the score was declared Good based on the PAN & RB Permen No. 16/2014. In the Complaint Handling Element, Suggestions and Inputs, for the communication media indicators for suggestions and input, a score of 1.028 was obtained or the service quality was not good based on the PAN & RB Regulation No. , Infrastructure improvement indicators Permenpan & RB No.14 / 2017 is also not good. In the product and public facilities element, a score of 2.056 was obtained, the quality of service was not good, based on Permenpan & RB No. 16/2014, while based on Permenpan & RB No.14 / 2017 it is not good. Keywords: Service Quality, Community Satisfaction, Disaster
{"title":"Survei Indeks Kepuasan Masyarakat Pada Badan Penanggulangan Bencana Daerah Kabupaten Kutai Kartanegara Tahun 2018","authors":"Heru Suprapto","doi":"10.53640/JEMI.V20I2.818","DOIUrl":"https://doi.org/10.53640/JEMI.V20I2.818","url":null,"abstract":"Abstract : \u0000 The Regional Disaster Management Agency (BPPD) has the main task of assisting the Regent in carrying out Government Affairs which is the authority of the Region and the Assistance Task for Regional Disaster Management. This task is very responsible for disaster management that occurred in Kutai Kartanegara Regency. Regarding this, evaluation of the implementation of duties and functions needs to be carried out regularly and continuously to maintain and improve the quality of services to the community. This survey activity is generally intended to determine the perception of public satisfaction with the service performance of the BPPD Kutai Kartanegara Regency. The sample in this study amounted to 120 samples spread over 5 (five) districts. The results showed that the Community Satisfaction Index in the regional disaster management agency of Kutai Kartanegara Regency based on the District. The score is declared Good based on Permen PAN & RB No.16/2014. Of the 8 Service Elements used in the IKM survey the average score was 2.805, the score was declared Good based on the PAN & RB Permen No. 16/2014. In the Complaint Handling Element, Suggestions and Inputs, for the communication media indicators for suggestions and input, a score of 1.028 was obtained or the service quality was not good based on the PAN & RB Regulation No. , Infrastructure improvement indicators Permenpan & RB No.14 / 2017 is also not good. In the product and public facilities element, a score of 2.056 was obtained, the quality of service was not good, based on Permenpan & RB No. 16/2014, while based on Permenpan & RB No.14 / 2017 it is not good. \u0000 \u0000Keywords: Service Quality, Community Satisfaction, Disaster","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114549450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The purpose of this study was to determine whether the variable workload and non-physical work environment had a significant effect on employee burnout at PT. WOM. Finance in Tenggarong and to find out, of the two variables, which variable has the greatest influence on employee burnout at PT. WOM. Finance in Tenggarong. The results of the calculation of the F test, workload variables (X1) and non-physical work environment (X2) simultaneously affect employee burnout, so the first hypothesis accepted and proven to be true. From the two results of the partial correlation test, it can be seen that the value of the workload variable is the largest compared to the non-physical work environment variable, so the workload variable is The most dominant variable affects employee burnout. From this description, it can be concluded that the second hypothesis in this study is "That, the workload variable has the most dominant influence on employee burnout at PT. WOM. Finance in Tenggarong." accepted and proven to be true. The partial test results show that the workload and non-physical work environment variables have a positive and significant effect on employee burnout Keywords: Workload, Non-physical Work Environment, Work Saturation
{"title":"Pengaruh Beban Kerja Dan Lingkungan Kerja Non Fisik Terhadap Burnout Karyawan Pada PT. Wom Finance Di Tenggarong","authors":"Erna Putra Sari, Johansyah Johansyah","doi":"10.53640/JEMI.V20I2.819","DOIUrl":"https://doi.org/10.53640/JEMI.V20I2.819","url":null,"abstract":"Abstract \u0000The purpose of this study was to determine whether the variable workload and non-physical work environment had a significant effect on employee burnout at PT. WOM. Finance in Tenggarong and to find out, of the two variables, which variable has the greatest influence on employee burnout at PT. WOM. Finance in Tenggarong. The results of the calculation of the F test, workload variables (X1) and non-physical work environment (X2) simultaneously affect employee burnout, so the first hypothesis accepted and proven to be true. From the two results of the partial correlation test, it can be seen that the value of the workload variable is the largest compared to the non-physical work environment variable, so the workload variable is The most dominant variable affects employee burnout. From this description, it can be concluded that the second hypothesis in this study is \"That, the workload variable has the most dominant influence on employee burnout at PT. WOM. Finance in Tenggarong.\" accepted and proven to be true. The partial test results show that the workload and non-physical work environment variables have a positive and significant effect on employee burnout \u0000 \u0000Keywords: Workload, Non-physical Work Environment, Work Saturation","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"132152447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract : The purpose of this study is first to find out the right marketing strategy to be applied to The Logoh Smoothies Café. Second, to find out the position of The Logoh Smoothies Café in the SWOT diagram. The analytical tool used in this study is the SWOT method. The number of respondents in this study was 44 respondents. Based on the SWOT research that researchers have done at The Logoh Smoothies Café Tenggarong, the following conclusions can be obtained: (1) Calculation of (Strength) - (Weaknesses) = -0.773, meaning that The Logoh Smoothies cafe has a weakness greater than strength. (2) Calculation of (Opportunities) - (Threats) = 0.25, meaning that The Logoh Smoothies café has a greater chance of threats. From the SWOT matrix the position / strategy of The Logoh Smoothies Café is currently in the Turn Around strategy position located in quadrant III. The focus of the company's strategy is to support the Turn Around Strategy policy. Turn Around Strategy is a strategy that reverses negative trends now. The strategy that must be implemented is to take advantage of opportunities and minimize weakness / WO Strategy with the following policies: (1) Conducting product innovations and increasing menu variations, especially snacks / desert through the use of promotions on social media to increase buyer / community interest. (2) Optimizing promotions such as giving discounts on certain packages / hours / additional bonus promos / certain events to increase the number of buyers by maximizing promotions on social media. (3) Increasing supporting facilities through the addition of facilities such as café name signposts, wifi, and kitchen to attract buyers and increase sales. Keywords: Strength, Weakness, Opportunity, Threat, SWOT Analysis, Turn Around Strategy
{"title":"Analisis Strategi Pemasaran Pada The Logoh Smoothies Cafe Di Tenggarong","authors":"Erwinsyah Erwinsyah, Dinda Rahmah Abni","doi":"10.53640/JEMI.V20I2.802","DOIUrl":"https://doi.org/10.53640/JEMI.V20I2.802","url":null,"abstract":"Abstract : \u0000The purpose of this study is first to find out the right marketing strategy to be applied to The Logoh Smoothies Café. Second, to find out the position of The Logoh Smoothies Café in the SWOT diagram. The analytical tool used in this study is the SWOT method. The number of respondents in this study was 44 respondents. Based on the SWOT research that researchers have done at The Logoh Smoothies Café Tenggarong, the following conclusions can be obtained: (1) Calculation of (Strength) - (Weaknesses) = -0.773, meaning that The Logoh Smoothies cafe has a weakness greater than strength. (2) Calculation of (Opportunities) - (Threats) = 0.25, meaning that The Logoh Smoothies café has a greater chance of threats. From the SWOT matrix the position / strategy of The Logoh Smoothies Café is currently in the Turn Around strategy position located in quadrant III. The focus of the company's strategy is to support the Turn Around Strategy policy. Turn Around Strategy is a strategy that reverses negative trends now. The strategy that must be implemented is to take advantage of opportunities and minimize weakness / WO Strategy with the following policies: (1) Conducting product innovations and increasing menu variations, especially snacks / desert through the use of promotions on social media to increase buyer / community interest. (2) Optimizing promotions such as giving discounts on certain packages / hours / additional bonus promos / certain events to increase the number of buyers by maximizing promotions on social media. (3) Increasing supporting facilities through the addition of facilities such as café name signposts, wifi, and kitchen to attract buyers and increase sales. \u0000 \u0000Keywords: Strength, Weakness, Opportunity, Threat, SWOT Analysis, Turn Around Strategy","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124288054","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to analyze the influence of consumer purchase decision from the elements of brand equity. The data used is primary data. Respondents who are involved on this study were 122 respondents. While method used in this study is purposive sampling. The number of independent variables studied were 4 namely brand awareness, brand association, perceived quality, brand loyalty and with comparison variable namely purchase decision. Data collected by spreading questionnaire and data analysis method was done through wilcoxon signed rank test to knowing there is a difference or not between two paired dependent samples, Wardah and Maybelline. Based on the results of testing the first hypothesis regarding brand awareness the results were rejected with significant value 0,052, the second hypothesis regarding the perceived quality of the results is accepted with significant value 0,000, the third hypothesis regarding the brand association results is accepted with significant value 0,000, the fourth hypothesis regarding the brand loyalty is accepted with significant value 0,000 and the fifth hypothesis regarding the results of the purchase decision is accepted with significant value 0,000. Based on the results of comparison of purchasing decisions reviewed through brand equity, Maybelline has a high value more than Wardah. This is reinforced by the values described in the table of wilcoxon signed rank test.Keywords : Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty and Purchase Decision.
{"title":"Analisis Perbandingan Keputusan Pembelian Produk Makeup Merek Wardah Dan Maybelline Ditinjau Dari Ekuitas Merek Pada Toko Redcanoeya Di Tenggarong","authors":"Anggi Firdha Ayunir, Erwinsyah Erwinsyah, Sugeng Raharjo","doi":"10.53640/JEMI.V20I1.761","DOIUrl":"https://doi.org/10.53640/JEMI.V20I1.761","url":null,"abstract":"This study aimed to analyze the influence of consumer purchase decision from the elements of brand equity. The data used is primary data. Respondents who are involved on this study were 122 respondents. While method used in this study is purposive sampling. The number of independent variables studied were 4 namely brand awareness, brand association, perceived quality, brand loyalty and with comparison variable namely purchase decision. Data collected by spreading questionnaire and data analysis method was done through wilcoxon signed rank test to knowing there is a difference or not between two paired dependent samples, Wardah and Maybelline. Based on the results of testing the first hypothesis regarding brand awareness the results were rejected with significant value 0,052, the second hypothesis regarding the perceived quality of the results is accepted with significant value 0,000, the third hypothesis regarding the brand association results is accepted with significant value 0,000, the fourth hypothesis regarding the brand loyalty is accepted with significant value 0,000 and the fifth hypothesis regarding the results of the purchase decision is accepted with significant value 0,000. Based on the results of comparison of purchasing decisions reviewed through brand equity, Maybelline has a high value more than Wardah. This is reinforced by the values described in the table of wilcoxon signed rank test.Keywords : Brand Awareness, Brand Association, Perceived Quality, Brand Loyalty and Purchase Decision.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"352 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115978286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nur Annisa, Yonathan Palinggi, Kartina Eka Ningsih
Analisis keuangan dengan menggunakan Du Pont System sebagai dasar dalam menilai kinerja keuangan pada Koperasi Tirta Mahakam Cabang Tenggarong, Du Pont System merupakan alat ukur kinerja keuangan yang menyeluruh, karena mampu secara langsung menguraikan dua laporan pokok dari laporan keuangan Neraca dan Laba Rugi. Dengan analisisi Du Pont System ini dapat menjelaskan bagaimana kinerja keuangan perusahaan dan mengetahui faktor-faktor yang menyebabkan terjadinya peningkatan dan penurunan kinerja perusahaan. Oleh karena itu peneliti ingin meneliti bagaimana kinerja keuangan Koperasi Tirta Mahakam Cabang Tenggarong dan faktor-faktor yang menyebabkan kecenderungan penurunan Return On Investment (ROI), dan Net Profit Margin (NPM), dan Total Asset TurnOver (TATO). Tehnik pengumpulan data dilakukan dengan cara observasi dan dokumentasi. Hasil penelitian adalah menunjukankan kinerja keuanagn Koperasi Tirta Mahakam Cabang Tenggarong yang dihitung dengan menggunakan analisis Du Pont System belum cukup baik, karena nilai ROI yang mengalami penurunan pada tahun 2017 dibandingkan tahun 2016. Hal ini disebabkan karena penurunan nilai Laba Bersih.
{"title":"Analisis Kinerja Keuangan Berdasarkan Return On Investment Dengan Metode Du Pont Pada Koperasi Tirta Mahakam Cabang Tenggarong","authors":"Nur Annisa, Yonathan Palinggi, Kartina Eka Ningsih","doi":"10.53640/JEMI.V20I1.760","DOIUrl":"https://doi.org/10.53640/JEMI.V20I1.760","url":null,"abstract":"Analisis keuangan dengan menggunakan Du Pont System sebagai dasar dalam menilai kinerja keuangan pada Koperasi Tirta Mahakam Cabang Tenggarong, Du Pont System merupakan alat ukur kinerja keuangan yang menyeluruh, karena mampu secara langsung menguraikan dua laporan pokok dari laporan keuangan Neraca dan Laba Rugi. Dengan analisisi Du Pont System ini dapat menjelaskan bagaimana kinerja keuangan perusahaan dan mengetahui faktor-faktor yang menyebabkan terjadinya peningkatan dan penurunan kinerja perusahaan. Oleh karena itu peneliti ingin meneliti bagaimana kinerja keuangan Koperasi Tirta Mahakam Cabang Tenggarong dan faktor-faktor yang menyebabkan kecenderungan penurunan Return On Investment (ROI), dan Net Profit Margin (NPM), dan Total Asset TurnOver (TATO). Tehnik pengumpulan data dilakukan dengan cara observasi dan dokumentasi. Hasil penelitian adalah menunjukankan kinerja keuanagn Koperasi Tirta Mahakam Cabang Tenggarong yang dihitung dengan menggunakan analisis Du Pont System belum cukup baik, karena nilai ROI yang mengalami penurunan pada tahun 2017 dibandingkan tahun 2016. Hal ini disebabkan karena penurunan nilai Laba Bersih.","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126559251","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to determine the effect of work experience, work motivation and work environment on the performance of the Gerdema task force. In this study data were collected by interview, observation and questionnaire on 50 respondents. The analysis used includes test data instruments (validity test and reliability test), multiple linear regression analysis, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (f test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of work experience, work motivation and work environment all have a positive influence on the performance of the Gerdema task force. From the t-test results obtained from work experience, work motivation and work environment, all have a significant influence on the performance of the Gerdema task force. Keywords: work experience, work motivation, work environment, performance, Gerdema
{"title":"Pengaruh Pengalaman Kerja, Motivasi Kerja Dan Lingkungan Kerja Terhadap Kinerja Satgas Gerdema Pada Dinas Pemberdayaan Masyarakat Dan Desa Kabupaten Malinau","authors":"Oktrianus Charles, Alston Millan, Johni Balang","doi":"10.53640/JEMI.V20I1.763","DOIUrl":"https://doi.org/10.53640/JEMI.V20I1.763","url":null,"abstract":"The purpose of this study was to determine the effect of work experience, work motivation and work environment on the performance of the Gerdema task force. In this study data were collected by interview, observation and questionnaire on 50 respondents. The analysis used includes test data instruments (validity test and reliability test), multiple linear regression analysis, classic assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (f test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of work experience, work motivation and work environment all have a positive influence on the performance of the Gerdema task force. From the t-test results obtained from work experience, work motivation and work environment, all have a significant influence on the performance of the Gerdema task force. Keywords: work experience, work motivation, work environment, performance, Gerdema ","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114234542","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The object of this research was carried out at PT. Niagamas Gemilang is a growing Foreign Investment Company in the field of Oil Palm Plantation with the Manager Mr. Haribuang Senobroto having the address at Sungai Payang Village, Loa Kulu District, Kutai Kartanegara Regency, 17 Rt.10 with a total number of 1,405 employees. The purpose of this study is to Know, Are Organizational Culture Variables and Job Satisfaction Influence Simultaneously Against Turnover Intentions of Employee Employees at PT. Niagamas Gemilang In Loa Kulu Subdistrict, Kutai Kartanegara Regency, To Know, Are Organizational Culture Variables And Job Satisfaction Partially Influence On Turnover Intentions Of Employees At PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency and To Know, From the two variables, which variable has the most dominant influence on Turnover Intentions of Employees at PT. Niagamas Gemilang in Loa Kulu District, Kutai Kartanegara Regency.A population of 132 people and a sample of 66 employees.The first hypothesis which states "That, Organizational Culture Variables and Job Satisfaction Influence Simultaneously Against the Desire to Switch Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency "was accepted and proven true. The second hypothesis states that, Organizational Culture Variables Influentially Influence the Desire to Change Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency was accepted and proved to be true. The second hypothesis states "That, Variable Job Satisfaction Partially Influences the Desire to Change Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency "was accepted and proven true. The third hypothesis in this study "That, Organizational Culture variables have the most dominant influence on the desire to move employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency "was accepted and proven true. Keywords: Organizational Culture, Job Satisfaction, Turnover Intentions
本研究的对象是在PT. Niagamas Gemilang进行的。Niagamas Gemilang是一家正在发展的外国投资公司，在油棕种植园领域，经理Haribuang Senobroto先生的地址是Sungai Payang村，Loa Kulu区，Kutai Kartanegara Regency, 17 r10，共有1,405名员工。本研究的目的是了解，组织文化变量和工作满意度是否同时影响PT员工的离职意向。库泰卡尔塔尼加拉县罗阿库鲁街道Niagamas Gemilang公司，了解，组织文化变量和工作满意度是否部分影响PT员工的离职意向。库泰卡尔塔尼加拉县罗阿库鲁街道Niagamas Gemilang公司和了解，从这两个变量，哪个变量对库泰市罗阿库鲁区Niagamas Gemilang PT员工离职意向的影响最为显著?132个人和66名员工的样本。第一个假设“组织文化变量和工作满意度同时影响Kutai Kartanegara Regency Loa Kulu街道的Niagamas Gemilang PT.员工跳槽意愿”被接受并证明是正确的。第二个假设认为，“组织文化变量影响着Kutai Kartanegara Regency Loa Kulu街道的PT. Niagamas Gemilang员工的改变意愿”被接受并证明是正确的。第二个假设认为，“可变的工作满意度部分影响了Kutai Kartanegara Regency Loa Kulu街道的PT. Niagamas Gemilang员工的改变愿望”被接受并证明是正确的。本研究的第三个假设“在Kutai Kartanegara Regency Loa Kulu Subdistrict的PT. Niagamas Gemilang，组织文化变量对员工调动意愿的影响最为主导”被接受并证明是正确的。关键词:组织文化，工作满意度，离职意向
{"title":"Pengaruh Budaya Organisasi Dan Kepuasan Kerja Terhadap Turnover Intentions Karyawan Pada PT.Niagamas Gemilang Di Kecamatan Loa Kulu Kabupaten Kutai Kartanegara","authors":"N. Sari, Rina Angelina, Idham Idham","doi":"10.53640/JEMI.V20I1.762","DOIUrl":"https://doi.org/10.53640/JEMI.V20I1.762","url":null,"abstract":" The object of this research was carried out at PT. Niagamas Gemilang is a growing Foreign Investment Company in the field of Oil Palm Plantation with the Manager Mr. Haribuang Senobroto having the address at Sungai Payang Village, Loa Kulu District, Kutai Kartanegara Regency, 17 Rt.10 with a total number of 1,405 employees. The purpose of this study is to Know, Are Organizational Culture Variables and Job Satisfaction Influence Simultaneously Against Turnover Intentions of Employee Employees at PT. Niagamas Gemilang In Loa Kulu Subdistrict, Kutai Kartanegara Regency, To Know, Are Organizational Culture Variables And Job Satisfaction Partially Influence On Turnover Intentions Of Employees At PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency and To Know, From the two variables, which variable has the most dominant influence on Turnover Intentions of Employees at PT. Niagamas Gemilang in Loa Kulu District, Kutai Kartanegara Regency.A population of 132 people and a sample of 66 employees.The first hypothesis which states \"That, Organizational Culture Variables and Job Satisfaction Influence Simultaneously Against the Desire to Switch Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency \"was accepted and proven true. The second hypothesis states that, Organizational Culture Variables Influentially Influence the Desire to Change Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency was accepted and proved to be true. The second hypothesis states \"That, Variable Job Satisfaction Partially Influences the Desire to Change Employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency \"was accepted and proven true. The third hypothesis in this study \"That, Organizational Culture variables have the most dominant influence on the desire to move employees at PT. Niagamas Gemilang in Loa Kulu Subdistrict, Kutai Kartanegara Regency \"was accepted and proven true. Keywords: Organizational Culture, Job Satisfaction, Turnover Intentions","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129142040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Along with the competition in electronics industries celuler card, has developed so rapidly. Companies use a variety of strategies to win and retain customers, one of which by creating a strong brand image to be the top of mind in the hearts of the customers. This research is to examine the effect of the brand image for the customer in choosing the HALO Card at the Tenggarong . The data of the research was obtained by observing, interviewing, and also spreading out the questionnaire to the respondent. By utilizing the test of multiplied linear regression, the research designates that the image of producer, image of consumer and the image of product variables have significan effect to choose HALO Tenggarong. Based on the result of the linear regression test, it is known that the most significant variables effect the costumer to choose the HALO Card is the image of consumer variable. It is due to the highest beta and also the lowest probability value among other variables. From the test Partial and simultan, the research proves that all of brand image variables (image of producer, image of consumer, and image of product) have the positif and significant effect the costumer decision to choose HALO card. Keywords: image of producer, image of consumer, image of product, customer decision
{"title":"Pengaruh Brand Image Terhadap Keputusan Penggunaan Kartu Halo Di Tenggarong","authors":"Ahmatang Ahmatang","doi":"10.53640/jemi.v20i1.765","DOIUrl":"https://doi.org/10.53640/jemi.v20i1.765","url":null,"abstract":"Along with the competition in electronics industries celuler card, has developed so rapidly. Companies use a variety of strategies to win and retain customers, one of which by creating a strong brand image to be the top of mind in the hearts of the customers. This research is to examine the effect of the brand image for the customer in choosing the HALO Card at the Tenggarong . The data of the research was obtained by observing, interviewing, and also spreading out the questionnaire to the respondent. By utilizing the test of multiplied linear regression, the research designates that the image of producer, image of consumer and the image of product variables have significan effect to choose HALO Tenggarong. Based on the result of the linear regression test, it is known that the most significant variables effect the costumer to choose the HALO Card is the image of consumer variable. It is due to the highest beta and also the lowest probability value among other variables. From the test Partial and simultan, the research proves that all of brand image variables (image of producer, image of consumer, and image of product) have the positif and significant effect the costumer decision to choose HALO card. Keywords: image of producer, image of consumer, image of product, customer decision","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134507976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pengaruh Exterior, General Interior, Store Layout Dan Interior Display Terhadap Minat Beli Konsumen Pada Toko Agung Jaya Elektronik Di Tenggarong","authors":"Awang Yacoube Luthman","doi":"10.53640/jemi.v15i1.398","DOIUrl":"https://doi.org/10.53640/jemi.v15i1.398","url":null,"abstract":"<jats:p />","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115000496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract : The purpose of this study was to formulate the right marketing strategy for FIF Tenggarong Branch in the face of business competition using SWOT analysis. Respondents in this study amounted to 33 people consisting of 28 customers and 5 employees.The results of this study indicate that (1) Based on the calculation of (Strenght) - (Weaknesses), the internal value of the factor is 0.476 which means that the FIF Tenggarong Branch has greater strength than weakness, (2) Based on Opportunities - (Threats) obtained external factors of 1,569 which means that FIF Tenggarong Branch has a greater chance of threats, (3) Based on the SWOT matrix obtained the position / strategy of FIF Tenggarong Branch is currently in an aggressive strategy position (Growth oriented strategy) located in quadrant I where this position is a very favorable position for the Tenggarong Branch of FIF in managing the strengths and opportunities owned, in terms of internal and external.The strategy that must be implemented is to support an aggressive growth policy (Growth Oriented Strategy). Keywords: marketing strategy, SWOT analysis
{"title":"Analisis Strategi Pemasaran Jasa Pembiayaan Pada PT Federal International Finance (FIF) Cabang Tenggarong","authors":"N. Sari, S. Susanti","doi":"10.53640/jemi.v19i2.722","DOIUrl":"https://doi.org/10.53640/jemi.v19i2.722","url":null,"abstract":"Abstract : The purpose of this study was to formulate the right marketing strategy for FIF Tenggarong Branch in the face of business competition using SWOT analysis. Respondents in this study amounted to 33 people consisting of 28 customers and 5 employees.The results of this study indicate that (1) Based on the calculation of (Strenght) - (Weaknesses), the internal value of the factor is 0.476 which means that the FIF Tenggarong Branch has greater strength than weakness, (2) Based on Opportunities - (Threats) obtained external factors of 1,569 which means that FIF Tenggarong Branch has a greater chance of threats, (3) Based on the SWOT matrix obtained the position / strategy of FIF Tenggarong Branch is currently in an aggressive strategy position (Growth oriented strategy) located in quadrant I where this position is a very favorable position for the Tenggarong Branch of FIF in managing the strengths and opportunities owned, in terms of internal and external.The strategy that must be implemented is to support an aggressive growth policy (Growth Oriented Strategy). Keywords: marketing strategy, SWOT analysis","PeriodicalId":358148,"journal":{"name":"Jurnal Ekonomi & Manajemen Indonesia","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133370544","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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