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Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Behavior Pada “Butik Kanabini” Di Tenggarong 购物生活方式和时尚参与对 Tenggarong "Kanabini 精品店 "冲动购买行为的影响。
Pub Date : 2019-05-14 DOI: 10.53640/jemi.v18i2.536
N. Sari, Faridha Indrawati
Abstract :This research is meant to find out the influence of shopping lifestyle and fashion involvement to the impulse buying behavior. The population is the customers who have ever purchased  clothes at Kanakbini Boutique Tenggarong. The sample collection technique has been done by using sampling purposive and 75 people have been selected as samples. The analysis has been done by using multiple linear regressions. The result of the research shows that shopping lifestyle have influence to the impulse buying of the fashion product at Kanakbini Boutique. Partially, Fashion Involvement has no significant effect to Impulse buying behavior of Kanakbini Boutique . Meanwhile, the variable which has dominant influence to the impulse buying is shopping lifestyle because its partial coefficient determination is the biggest when it is compared to other variables. The analysis using the coefficient of determination shopping lifestyle and fashion involvement simultaneously variable influence on impulsive buying by 29.3 % while the remaining 70.7% is the influence of other variables not examined in this study such as quality of service, brand, discount, display, hedonic shopping value, etc.Keywords: Impulse Buying Behaviour, Fashion Involvement, Shopping Lifestyle
摘要:本研究旨在探讨购物生活方式和时尚介入对冲动购买行为的影响。人口是曾经在登加荣Kanakbini精品店购买过衣服的顾客。样本采集技术采用抽样目的法,选取75人作为样本。分析是用多元线性回归进行的。研究结果表明,购物生活方式对Kanakbini Boutique时尚产品的冲动购买有影响。部分地,时尚介入对Kanakbini精品店的冲动购买行为没有显著影响。同时,对冲动购买有主导影响的变量是购物生活方式,因为它的偏系数决定比其他变量最大。使用决定系数的分析,购物生活方式和时尚参与同时改变影响冲动购买的29.3%,而其余的70.7%是本研究未检查的其他变量的影响,如服务质量,品牌,折扣,展示,享乐购物价值等。关键词:冲动购买行为,时尚参与,购物生活方式
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引用次数: 9
Pengaruh Citra Toko Dan Kepercayaan Toko Terhadap Loyalitas Konsumen Pada Toko Station Game Di Tenggarong 商店形象和商店信任对消费者忠诚度的影响影响了腾格龙的游戏站
Pub Date : 2019-05-14 DOI: 10.53640/jemi.v18i2.525
R. Ramadhani, Iskandar Iskandar, Awang Yacoub Luthman
Abstract :Toko Station Game Tenggarong which is a branch of Station Celular Samarinda which serves the sale and purchase of mobile phones and accessories that are located on the lake Semayang RT.12 Kelurahan Melayu Tenggarong District. The goods are sold at Tenggarong Station Station Shop directly imported from jakarta and surabaya. The purpose of this study is to find out whether the variables of Store Image and Store Trust affect simultaneously to Consumer Loyalty At Station Station Game In Tenggarong, to find out, Are the variables of Store Image and Store Trust partially influence on Consumer Loyalty At Station Station Game Di Tenggarong and to know, Among the independent variables are the variables which have the most dominant influence on the Consumer Loyalty At Station Stores Game In Tenggarong? From both result of partial correlation test above seen value of Scitra variable of store bigger influence than store trust variable, so store image variable is the most dominant variable influence to consumer loyalty. From the description, it can be concluded that the second hypothesis in this study "That, Variable Image of Stores Which Has The Dominant Influence On Consumer Loyalty At Station Game Stores In Tenggarong" in accepted and proven truth.  Keywords: Consumer Loyalty, Store Image And Store Trust
摘要:东京站游戏登加荣是cell Samarinda站的一个分支机构,服务于位于三阳湖12号的手机和配件的销售和购买。商品在登加荣站站店销售,直接从雅加达和泗水进口。本研究的目的是为了找出店铺形象和店铺信任的变量是否同时影响了腾加荣站站游戏的消费者忠诚度,找出店铺形象和店铺信任的变量是否部分影响了腾加荣站站游戏的消费者忠诚度,并了解在自变量中,哪些变量对腾加荣站站游戏的消费者忠诚度影响最大?从以上两种偏相关检验的结果可以看出,店铺的Scitra变量值对顾客忠诚的影响大于店铺信任变量,可见店铺形象变量是影响顾客忠诚最主要的变量。从描述中可以得出结论,本研究的第二个假设“商店的可变形象对腾加荣车站游戏商店的消费者忠诚度有主导影响”被接受并被证明是正确的。关键词:消费者忠诚度,店铺形象,店铺信任
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引用次数: 0
Pengaruh Pelatihan Dan Disiplin Terhadap Kinerja Karyawan Pada PT. Kojo Badak Di Muara Badak 培训和纪律对犀牛口的员工表现的影响
Pub Date : 2019-05-14 DOI: 10.53640/jemi.v18i2.532
Arisman Arisman, Joko Sabtohadi, Bambang Sukma Alam
Abstract:The purpose of the study are to to see if in full and simultaneous training and discipline significant impact on employee performance he would do to pt .Kojo in muara rhinoceros .The form of survey research is research , the approach that was used explanation reseach and , the results of the analysis is the variable training and discipline and good in full simultaneous have had a positive impact and significant on variables the employee performance he would do to PT. Kojo rhinoceros in kecamatan muara rhinoceros . Keywords: training , discipline, and the employee performance
摘要:本研究的目的是考察在充分和同时进行的培训和纪律训练是否会对muara犀牛pt .Kojo的员工绩效产生显著影响。调查研究的形式是研究,方法是采用解释研究和解释研究。分析结果表明,培训和纪律与良好的变量同时对员工绩效产生了积极的影响和显著的变量,他将对科霍犀牛在科卡马坦穆阿拉犀牛中做的工作。关键词:培训、纪律、员工绩效
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引用次数: 0
Analisis Perbandingan Persepsi Konsumen Mengenai Store Atmosphere Pada Ritel Modern Dan Ritel Konvensional (Studi Kasus Pada Indomaret Dan Toko Dedy Di Tenggarong) 现代和传统零售业消费者对Atmosphere小卖店(Indomaret的案例研究和腾格里的戴迪商店)的比较分析
Pub Date : 2019-05-14 DOI: 10.53640/jemi.v18i2.530
S. Novianti, Awang Yacoub Luthman, Ilham Ilham
Abstract:Our highly perceived form of word is the distance that reads these small traders fret. If retail business grows year by year in the absence of prevailing regulations then it is with conventional market which will also reduce revenue from the conventional market itself, because the adjacent distance is certainly cheaper than traditional market. The purpose of this research is to know and analyze comparison of consumer perception about store atmosphere in modern retail (Indomaret) and conventional retail (Toko Dedy). The data used is primary data. This research method using purposive sampling, with the terms and conditions applicable. Samples studied were 91 respondents. Number of variables studied is 1 ie store atmosphere with 4 indicators. In this research using Paired Sample T-Test analysis by comparing the average value in modern retail (Indomaret) and conventional retail (Toko Dedy). From the results of the study stated that the first hypothesis statement in this study which states "that there are significant differences in consumer perceptions of store atmosphere in modern retail and conventional retail" received. This is reinforced by the result of Paired Sample T-Test obtained by tcount equal to 37,919 which is bigger than ttable that is 1,9867 with probability (Sig.) 0.000 which is also smaller than 0,05. Then a statement from the second hypothesis stating that "the difference in consumer perception of store atmosphere in modern retail is more dominant than conventional retail" is accepted. It is proved by comparison result of mean value of Paired Sample Statistics obtained by mean value in modern retail (indomaret) equal to 58,5275 while mean value in conventional retail (Toko Dedy) is smaller that is equal to 29,7692. Keywords: Store Atmosphere, Modern Retail, Conventional Retail.
摘要:我们高度感知的文字形式是阅读这些小商人烦恼的距离。如果零售业务在没有现行法规的情况下逐年增长,那么它是传统市场,这也会减少传统市场本身的收入,因为邻近的距离肯定比传统市场便宜。本研究的目的是了解和分析现代零售(Indomaret)和传统零售(Toko Dedy)中消费者对商店氛围的感知的比较。使用的数据为原始数据。本研究方法采用有目的的抽样,有适用的条款和条件。研究样本为91名受访者。研究变量数为1个,即店内气氛,4个指标。本研究采用配对样本t检验分析,通过比较现代零售(Indomaret)和传统零售(Toko Dedy)的平均值。从研究结果来看,本研究中的第一个假设陈述“现代零售和传统零售中消费者对商店氛围的感知存在显著差异”得到了认可。通过tcount = 37919获得的配对样本t检验结果加强了这一点,该结果大于表值1,9867,概率(Sig.) 0.000,也小于0.05。那么第二个假设中的“现代零售中消费者对商店氛围的感知差异比传统零售更占优势”的说法就被接受了。现代零售业(indomaret)的均值为58,5275,而传统零售业(Toko Dedy)的均值较小,为29,7692。关键词:店铺氛围,现代零售,传统零售
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引用次数: 0
Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Konsumen Pada Angkringan Batang Batu Di Tenggarong 分析影响消费者对腾格里的石头条形结构满意度的因素
Pub Date : 2019-05-14 DOI: 10.53640/jemi.v18i2.535
A. Amiruddin, Heru Suprapto, Erwinsyah Erwinsyah
Abstract :In this research research obyek to check Angkringan Batang Batu representing a effort providing food and beverage with open natural atmosphere berlamat walked A.M. Sangaji No.27 Rt.9 Sub District Of Sukarame District of Tenggarong with owner Mr. Aria of Nurzaman. As for sold food and beverage Angkringan Batang Batu like fried rice, noodles fry, cheese banana and still many again and also assorted beverage and juice of sop fruit which enthused many consumer to relax nighttime. Intention of this research is to know how big influence of Atmosphere variable of Angkringan, Quality of Product and Image (Image) influencing Satisfaction Of Consumer Angkringan Batang Batu Tenggarong and know most dominant influence of independent variable which influence Satisfaction Of Consumer Angkringan Batang Batu Tenggarong. In data analysis, as according to research object where variable suspected more than one, hence analysis utilized for the verification of hypothesis in this research quantitative analysis with model of Multiple Regresi. Based on the description, it can be concluded that the first hypothesis stated stated "That the atmosphere variable, the quality of the product and the image simultaneously have an effect on customer satisfaction on Angkringan Batang Batu in Tenggarong" is accepted and proven trueKeyword : Satisfaction
摘要:在本研究中,研究对象旨在检查angklingan Batang Batu代表的一种努力,提供具有开放自然氛围的食品和饮料登加荣Sukarame区9街27号Sangaji业主Mr. Aria Of Nurzaman。至于出售的食品和饮料,如炒饭、炒面、奶酪香蕉还有很多,还有什锦饮料和番荔枝汁,热情了许多消费者晚上放松。本研究的目的是了解Angkringan Batang Batu tengarong的氛围变量、产品质量和形象(Image)对消费者满意度的影响有多大,并了解影响Angkringan Batang Batu tengarong消费者满意度的自变量的最主要影响。在数据分析中,由于研究对象的变量怀疑不止一个,因此本研究采用多元回归模型进行定量分析,对假设进行验证。根据描述,可以得出结论,第一个假设,即“气氛变量,产品质量和形象同时对登加荣Angkringan Batang Batu的顾客满意度产生影响”被接受并证明是正确的。关键词:满意度
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引用次数: 0
Analisis Harga Pokok Penjualan Pada Toko Sinar Kumala Elektronik Di Tenggarong 分析Tenggarong电子Kumala商店的销售价格
Pub Date : 2019-01-05 DOI: 10.53640/jemi.v18i1.498
Nini Astuti, Iskandar Iskandar, Sabran Sabran
Abstract:one of the businesses in Tenggarong is the Sinar Kumala Electronic, which is engaged in the sale of electronic goods such as refrigerators, televisions, air conditioners and others. As for the items contained in the Sinar Kumala Electronic shop originating from the city of Samarinda, Surabaya and Jakarta.Data analysis tool that used to find out the cost of goods sold at the Sinar Kumala Electronic shop in Tenggarong by using inventory and sales data as well as repurchase of goods made. Based on the research note that the hypothesis that has been stated "that the cost of goods sold by the entrepreneur is smaller than the researcher version in May 2017" then the hypothesis proposed by the researcher is accepted and proven to be true Keyword: Cost Of Goods Sold, Full Costing
摘要:腾加荣的一家企业是Sinar Kumala electronics,主要从事电冰箱、电视机、空调等电子产品的销售。至于锡纳尔库马拉电子商店内所载物品来自萨马林达市、泗水市和雅加达。数据分析工具,用于通过使用库存和销售数据以及回购商品来找出登加荣Sinar Kumala电子商店销售商品的成本。根据研究说明,假设已经声明“2017年5月企业家销售的商品成本小于研究者版本”,那么研究者提出的假设被接受并证明是正确的。关键词:销售商品成本,全额成本
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引用次数: 0
Analisis Kontribusi Keuntungan Atas Produk- Produk Pada CV. Salim Tailor Di Tenggarong (Penerapan Linear Programming Metode Simplek) 分析CV产品的利润率。萨利姆·泰勒在腾格龙的应用(线性编程方法)
Pub Date : 2018-12-14 DOI: 10.53640/jemi.v18i2.524
Lisa Novita Sari, Yonathan Palinggi, Raudatul Adawiyah
The main objective of this study was to find out whether the production amount of CV. Salim Tailor In Tenggarong has been at the optimum point to generate maximum profit contribution and to know which type of products that generate maximum profit contribution from various products produced by CV Salim Tailor in Tenggarong.The research result is indicated that business well get maximal profit from product Pants (X1) with respective optimal production quantities are rounded to 24,4253 unit it’s mean that 24 unit plus 1 unit product on process productions 42,53% and also product PDL (X5) with respective optimal production quantities are rounded to 13,472% unit it’s mean that 13 unit plus 1 unit product on process productions 4,72%  with the maximum profit Rp. 29.188.950 for 1 month.For the time of measurement and cutting or process 1 (S1) still leave time during 5,0833 minute, this is indicated that the company have a lost time on the process 1 for more or less 0,08 hours for 1 month. Keywords: Profit Contributions (Application of Linear Programming Simplex Method)
本研究的主要目的是了解CV的产量是否。Salim Tailor In Tenggarong一直处于产生最大利润贡献的最佳点,并了解CV Salim Tailor在Tenggarong生产的各种产品中产生最大利润贡献的产品类型。研究结果表明,企业可以从产品Pants (X1)中获得最大利润,其各自的最佳生产数量四舍为24,4253个单位,平均24个单位加1个单位的工艺生产产品42,53%,产品PDL (X5)具有各自的最佳生产数量四舍为13,472%,平均13个单位加1个单位的工艺生产产品4,72%,最大利润Rp. 29.188.950个月。对于工序1的测量和切割时间(S1)仍留有50833分钟的时间,这表明该公司在1个月的工序1上损失了大约0.08小时的时间。关键词:利润贡献(线性规划单纯形法的应用)
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引用次数: 0
Rekayasa Lingkungan Dan Valuasi Ekonomi Objek Wisata Air Terjun Kandua Raya Desa Kedang Ipil, Kecamatan Kota Bangun, Kabupaten Kutai Kartanegara Provinsi Kalimantan Timur
Pub Date : 2018-12-09 DOI: 10.53640/jemi.v18i2.607
Ansahar Ansahar, Y. Sinaga
Abstract:The establishment of the village of Kedang Ipil as tourist village could not be separated from the presence of natural attractions in the form of Kandua Raya Waterfall that often become a destination vacation or recreation for the surrounding communities and region in particular communities of East kalimantan. This research is useful for manager or as reference for related party interested in the preparation of Kandua Raya tourism development. Data obtained either the primary data, secondary data and ancillary data are analyzed in a descriptive, quantitative and qualitative. The strategy of the development of nature tourism is in the SWOT analysis to maximize the strength and opportunities of development activities towards local communities, yet simultaneously also can minimize weakness and threats that are contained in it. Knowledge of the economic value of  natural resources and the environment is important, both for the managers, the public, as well as the related agencies. The support of the relevant agencies and the positive attitude of the public is indispensable. Moreover, the road to accessibility to the site is still difficult. Need to repair the road Infrastructure. However, institutions involved and the determination of responsibility does not match the task.Keywords: Environment, waterfall, tourism
摘要:克当依必尔村作为旅游村的建立离不开坎杜瓦拉雅瀑布等自然景观的存在,这些自然景观往往成为周边社区和地区特别是东加里曼丹社区度假或娱乐的目的地。本研究可作为管理者或有兴趣准备开发坎都瓦拉雅旅游的相关方的参考。获得的数据无论是主要数据,次要数据和辅助数据进行了描述性,定量和定性分析。在SWOT分析中,自然旅游的发展战略是为了最大限度地发挥开发活动对当地社区的优势和机会,同时也可以最大限度地减少其中包含的弱点和威胁。自然资源和环境的经济价值的知识是重要的,无论是对管理者,公众,以及相关机构。相关机构的支持和公众的积极态度是不可或缺的。此外,通往该站点的道路仍然很困难。需要修复道路基础设施。然而,所涉及的机构和责任的确定与任务不匹配。关键词:环境,瀑布,旅游
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引用次数: 0
Analisis Pendapatan Bersih Usaha Depot Air Minum Isi Ulang Agian Di Tenggarong 分析滕加隆的清洁收入饮水站
Pub Date : 2018-12-09 DOI: 10.53640/jemi.v18i2.608
Aji Desilia Anggareni, Aji Suryadiansyah, Nopi Hayati
Abstract:The purpose of this study was to determine and analyze the amount of net income received by the Agian Water Refill Drinking business in Tenggarong between the researchers and companies.The data used are gross income, labor costs, operational costs and overhead costs for 2016 and 2017. The analytical tool used is quantitative analysis of cost accounting and profitability methods.Based on the results of research on the Water Depot for Agian refill in Tenggarong, the following conclusions can be drawn:1. In 2016 net profit margin obtained by Drinking Water Depot Agian refill for the researcher version was 35.79% and in the company version 40.90% with a difference of 5.11%. In 2017 both the researcher and company versions experienced a decline in value of 30.68% and 35.98% for the company version.2. In 2016 Total Assets Turnover produced by Drinking Water Depots by the researcher version of Agian refills is 1.35 times and the company version is 1.35 times or both calculations are the same. In 2017 the researchers version of the total assets turnover was 1.03 times and the company version 1.03 aka the same but the second value of this calculation decreased when compared to 2016.3. In 2016 Earning Power produced by Drinking Water Depot Agian refills the researcher version 49.02% and company version 56.01% with a difference of 6.99%. In 2017 the researcher version value was 32.20% and the company version was 37.75%, or there was a 173% decrease compared to Earning Power produced in 2016.4. In 2016 the Return On Investment (ROI) generated by the Drinking Water Depot Agian refills the researcher's version of 48.53% and the company version 55.45% with a difference of 7%. In 2017 the researcher version of the Return On Investment (ROI) value was 31.87% and the company version was 37.38%. From this value the two calculation versions in 2017 still experience a decline in value compared to 2016.5. In 2011 the Return On Equity produced by Drinking Water Depots by the researcher version of Agian refills was 72.84% and the company's version yield was 83.24%. For the 2017 version the researcher version is 37.59% and the entrepreneur's version is 44.07% or when compared the results of 2017 are still lower than in 2016.6. Based on the description, and see the results of the calculation, it can be concluded that the results of the calculation of the company's version of the analysis there are striking differences or still higher than the version of the researcher so that the hypothesis proposed earlier was accepted because it proved the truth. Keywords: Net Income
摘要:本研究的目的是确定和分析腾加荣Agian补水饮用水业务在研究人员和公司之间的净收入数额。使用的数据是2016年和2017年的总收入、人工成本、运营成本和间接成本。所使用的分析工具是成本会计和盈利能力的定量分析方法。根据对腾加荣水库再补水库的研究结果,可以得出以下结论:2016年研究者版饮用水库Agian补水的净利润率为35.79%,公司版为40.90%,两者相差5.11%。2017年,研究员版和公司版的价值分别下降了30.68%和35.98%。2016年饮用水水站的总资产周转率研究者版为1.35倍,公司版为1.35倍或两者计算相同。2017年,研究人员的总资产周转率为1.03倍,公司的版本为1.03,也就是相同的,但与2016年相比,该计算的第二值有所下降。2016年Drinking Water Depot Agian出品的《Earning Power》,研究者版49.02%,公司版56.01%,相差6.99%。2017年,研究人员版本值为32.20%,公司版本值为37.75%,与2016年产生的盈利能力相比,下降了173%。2016年,饮用水补给站的投资回报率(ROI)为研究人员版本的48.53%和公司版本的55.45%,相差7%。2017年,研究者版本的投资回报率(ROI)值为31.87%,公司版本为37.38%。从这一价值来看,2017年的两个计算版本与2016.5相比仍然有所下降。2011年阿吉安续装研究员版饮水库产生的净资产收益率为72.84%,公司版收益率为83.24%。对于2017年的版本,研究人员版本为37.59%,企业家版本为44.07%,或者对比2017年的结果仍然低于2016年6.6。根据描述,并看到计算结果,可以得出结论,公司版本的分析计算结果有显著差异或仍然高于研究人员的版本,从而使之前提出的假设被接受,因为它证明了事实。关键词:净收入
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引用次数: 0
Pengaruh Tingkat Pendidikan Terhadap Kinerja Perangkat Desa Bunga Jadi Kecamatan Muara Kaman 教育水平对花卉村设备工作的影响变成了基层街道
Pub Date : 2018-06-17 DOI: 10.53640/jemi.v18i1.538
Muhson Danny Setyawan, Joko Sabtohadi, Hedi Suhartono
Abstract:The purpose of this research is to know the device profile flower village So subdistrict of Muara Kaman Kutai Kartanegara Regency and to know the influence of educational level on performance of devices flower village So Sub Muara Kaman District Kukar.The value t calculate amounted to 5.51 while theoretical value t with the degrees of freedom (the degree of the freedom) to the respondents amounted to 46 with the calculation rules (n-2/46-2 = 44) at the 5% level (α = 0.05) is 1.680230 or 1.68 1.68 > 5.51 meaning. Thus the hypothesis put forward, namely: that the level of education affects the performance of the device so the flower village sub district of Kutai Kartanegara Regency Muara Kaman is acceptable because it has been proven to be true.Keywords: Level Of Education, The Performance Of The Device Of The Village
摘要:本研究旨在了解库塔尼加拉县穆阿拉卡曼县苏街道花村的设备概况,并了解教育水平对库塔尼加拉县穆阿拉卡曼县苏街道花村设备绩效的影响。在5%水平(α = 0.05)的计算规则(n-2/46-2 = 44)下,计算值t与被调查者的自由度(自由度)的理论值t = 46为1.680230或1.68 1.68 > 5.51。因此提出的假设,即:教育水平影响装置的性能,因此Kutai Kartanegara Regency Muara Kaman的花村街道是可以接受的,因为它已被证明是正确的。关键词:教育水平,农村装置的性能
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引用次数: 0
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Jurnal Ekonomi & Manajemen Indonesia
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