Pub Date : 2022-12-01DOI: 10.1177/02560909221135718
Althaf Shajahan, A. Mukherji
On a hot summer afternoon, there is a huge commotion around the Jawnpore District Hospital. There is passionate sloganeering by the ruling party supporters competing with protests by the opposition party activists against the alleged lack of personnel and infrastructure in the district hospital. Not far away from this hullabaloo, Grameen Arogya, a non-governmental organization, stages a satyagraha to silently protest against the official silence on dysentery deaths in the region. A motorcade of government cars enters the hospital grounds. The local leaders of the ruling party and the District Hospital Superintendent are waiting to welcome and garland Shri Jagatprakash Goel, Union Health Minister, visiting the hospital. Goel ji joins the doctors in their regular ward rounds and inspects the hospital. Then he addresses the public and the medical community including a few office bearers of the medical association (the association of registered doctors). The moment Goel ji concludes the address, Mr Das from Grameen Arogya, rushes to the podium and hands a memorandum to Goel ji. He grabs the microphone and makes an emotional account of the deplorable healthcare situation in Jawnpore. He discusses the difficulties arising due to a lack of registered doctors and rampant absenteeism in the public hospital, particularly when there is no private provider of healthcare. He proposes that the only practical way to alleviate these difficulties in providing rural healthcare is to ‘mainstream the quacks’ and cites a 2006 multi-national survey-based research study (Chaudhury et al., 2006). He appeals to Shri Jagatprakash Goel, the minister, to make provision for special training of informal providers (Ips), to fill the need for medical practitioners in rural areas. Supporters of the ruling party and members of the medical community run to the dais to stop Mr Das from speaking further. But the minister asks the crowd to calm down and handles the situation. He assures Grameen Arogya that he will investigate the issue.
在一个炎热的夏日午后，金坡区医院周围一片混乱。执政党支持者激烈地喊着口号，而反对党活动人士则抗议所谓的地区医院缺乏人员和基础设施。离这场喧嚣不远的地方，非政府组织Grameen Arogya举行了一场satyagraha，无声地抗议官方对该地区痢疾死亡人数的沉默。一队政府车辆进入医院。当地执政党领导人和地区医院院长正等着欢迎并为到访医院的联邦卫生部长戈埃尔戴上花环。Goel ji加入了医生的常规查房和检查医院。然后，他向公众和医学界发表讲话，包括医学协会(注册医生协会)的一些官员。戈埃尔吉结束演讲的那一刻，格莱珉银行的达斯先生冲到讲台上，递给戈埃尔吉一份备忘录。他抓起麦克风，动情地描述了新加坡糟糕的医疗状况。他讨论了由于公立医院缺乏注册医生和旷工现象严重而造成的困难，特别是在没有私人医疗保健提供者的情况下。他提出，在提供农村医疗保健方面缓解这些困难的唯一实际方法是“将庸医纳入主流”，并引用了2006年一项基于多国调查的研究(Chaudhury et al.， 2006)。他呼吁部长Shri Jagatprakash Goel为非正规医务人员(ip)提供特殊培训，以满足农村地区对医疗从业人员的需求。执政党的支持者和医学界的成员跑到讲台上阻止达斯先生继续发言。但这位部长要求人群冷静下来，处理好局势。他向乡村银行保证，他将调查这个问题。
{"title":"To Rx or Not: Mainstreaming Informal Providers","authors":"Althaf Shajahan, A. Mukherji","doi":"10.1177/02560909221135718","DOIUrl":"https://doi.org/10.1177/02560909221135718","url":null,"abstract":"On a hot summer afternoon, there is a huge commotion around the Jawnpore District Hospital. There is passionate sloganeering by the ruling party supporters competing with protests by the opposition party activists against the alleged lack of personnel and infrastructure in the district hospital. Not far away from this hullabaloo, Grameen Arogya, a non-governmental organization, stages a satyagraha to silently protest against the official silence on dysentery deaths in the region. A motorcade of government cars enters the hospital grounds. The local leaders of the ruling party and the District Hospital Superintendent are waiting to welcome and garland Shri Jagatprakash Goel, Union Health Minister, visiting the hospital. Goel ji joins the doctors in their regular ward rounds and inspects the hospital. Then he addresses the public and the medical community including a few office bearers of the medical association (the association of registered doctors). The moment Goel ji concludes the address, Mr Das from Grameen Arogya, rushes to the podium and hands a memorandum to Goel ji. He grabs the microphone and makes an emotional account of the deplorable healthcare situation in Jawnpore. He discusses the difficulties arising due to a lack of registered doctors and rampant absenteeism in the public hospital, particularly when there is no private provider of healthcare. He proposes that the only practical way to alleviate these difficulties in providing rural healthcare is to ‘mainstream the quacks’ and cites a 2006 multi-national survey-based research study (Chaudhury et al., 2006). He appeals to Shri Jagatprakash Goel, the minister, to make provision for special training of informal providers (Ips), to fill the need for medical practitioners in rural areas. Supporters of the ruling party and members of the medical community run to the dais to stop Mr Das from speaking further. But the minister asks the crowd to calm down and handles the situation. He assures Grameen Arogya that he will investigate the issue.","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"7 1","pages":"303 - 313"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88839771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.1177/02560909221140257
S. Bhattacharyya, A. Sahay, A. Sahay
Technology is becoming pivotal for firms while interacting with customers. While extensive research exists on how deployment of firm resources, such as technology, leads to competitive advantage (CA), research on the interaction between technology-led firm capabilities deployed at firm customer interaction and CA is limited. We theorize regarding a more effective approach to manage technology by looking at the effects of firm technology resource and capability deployment by a firm in the context of managing different dimensions of TRU at the firm–customer interface. We do so by considering two firm capabilities, namely, technology resource breadth utilization (TRBU) and technology resource depth utilization (TRDU). We use low involvement purchase (LIP) customer purchase context during three customer purchase stages, namely, pre-purchase, purchase and post-purchase to provide structure to the logic. We then build arguments on the relationship between the level of deployment of TRDU and TRBU and attainment of CA under different conditions. We propose testable propositions between TRBU and TRDU levels with CA attained and posit different kinds of relationship like positive, negative and inverted U-shaped relationships having inflexion points to contribute to the theorization in this area.
{"title":"The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface","authors":"S. Bhattacharyya, A. Sahay, A. Sahay","doi":"10.1177/02560909221140257","DOIUrl":"https://doi.org/10.1177/02560909221140257","url":null,"abstract":"Technology is becoming pivotal for firms while interacting with customers. While extensive research exists on how deployment of firm resources, such as technology, leads to competitive advantage (CA), research on the interaction between technology-led firm capabilities deployed at firm customer interaction and CA is limited. We theorize regarding a more effective approach to manage technology by looking at the effects of firm technology resource and capability deployment by a firm in the context of managing different dimensions of TRU at the firm–customer interface. We do so by considering two firm capabilities, namely, technology resource breadth utilization (TRBU) and technology resource depth utilization (TRDU). We use low involvement purchase (LIP) customer purchase context during three customer purchase stages, namely, pre-purchase, purchase and post-purchase to provide structure to the logic. We then build arguments on the relationship between the level of deployment of TRDU and TRBU and attainment of CA under different conditions. We propose testable propositions between TRBU and TRDU levels with CA attained and posit different kinds of relationship like positive, negative and inverted U-shaped relationships having inflexion points to contribute to the theorization in this area.","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"18 1","pages":"274 - 287"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84590117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.1177/02560909221145769
C. Bandyopadhyay, Kailash B. L. Srivastava
The article is an employee-level, quantitative survey-based study investigating the relationship between HR signals and job satisfaction through the intermediary role of psychological contract (PC) fulfilment. Signalling theory and attributional theory provide the theoretical context to the study linking HR signals to job satisfaction. PC fulfilment has been viewed in terms of relational and transactional contract types. Analysis of the mediating ability of the two PC types reveals the differential extent of influencing the considered relationship. Primary data, in terms of employee responses from participating firms, have been collected through questionnaires. A two-step sampling process has been followed to select participating firms and respondents. Structural equation modelling has been carried out to examine the hypothesized relationships among the variables. The study contributes to the literature and has implications for practising managers. It provides evidence towards the attributional role of HR signals within firms. Moreover, it reveals a higher mediating effect by relational PC fulfilment than transactional PC fulfilment. Based on the study’s findings, practising managers need to pay closer attention to relational PCs than transactional PCs. The study contributes to a better understanding of the role of HR signals in manufacturing sector firms. The time, cost incurred for the survey and accessibility to firms for participation are some of the significant limitations affecting the study.
{"title":"The Mediating Role of Relational and Transactional Psychological Contract Fulfilment on the Relationship between Strength of the HR Signals and Job Satisfaction","authors":"C. Bandyopadhyay, Kailash B. L. Srivastava","doi":"10.1177/02560909221145769","DOIUrl":"https://doi.org/10.1177/02560909221145769","url":null,"abstract":"The article is an employee-level, quantitative survey-based study investigating the relationship between HR signals and job satisfaction through the intermediary role of psychological contract (PC) fulfilment. Signalling theory and attributional theory provide the theoretical context to the study linking HR signals to job satisfaction. PC fulfilment has been viewed in terms of relational and transactional contract types. Analysis of the mediating ability of the two PC types reveals the differential extent of influencing the considered relationship. Primary data, in terms of employee responses from participating firms, have been collected through questionnaires. A two-step sampling process has been followed to select participating firms and respondents. Structural equation modelling has been carried out to examine the hypothesized relationships among the variables. The study contributes to the literature and has implications for practising managers. It provides evidence towards the attributional role of HR signals within firms. Moreover, it reveals a higher mediating effect by relational PC fulfilment than transactional PC fulfilment. Based on the study’s findings, practising managers need to pay closer attention to relational PCs than transactional PCs. The study contributes to a better understanding of the role of HR signals in manufacturing sector firms. The time, cost incurred for the survey and accessibility to firms for participation are some of the significant limitations affecting the study.","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"19 1","pages":"288 - 302"},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76532057","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.1177/02560909221127784
Ashok Korwar
{"title":"Irrationally Rational: Ten Nobel Laureates Script the Story of Behavioural Economics","authors":"Ashok Korwar","doi":"10.1177/02560909221127784","DOIUrl":"https://doi.org/10.1177/02560909221127784","url":null,"abstract":"","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"40 1","pages":"245 - 247"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77550614","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-09-01DOI: 10.1177/02560909221123632
S. Bhat, Ajaz Akbar Mir, Sheikh Basharul Islam
Sustainability in the e-commerce business has created an overwhelming interest among practitioners and researchers. The different business models adopted by the e-retailers in India lack sustainable aspects, hindering them from generating sustainable revenues. To accomplish such goals, e-retailers need to focus on sustainable factors such as trust, innovation, timely delivery of goods, usability, internet speed and customer support service. In view of this, the article is aimed to create an instrument that captures sustainable online retailing by developing, measuring and empirically validating a scale. The validity of the scale was established by adopting a proper psychometric scale development procedure. The study found that after applying various judgmental and statistical criteria to the initial scale of 26 items, 17 items were retained with the removal of nine items sequentially at different steps. The dropped items could not meet the set thresholds of different criterion. Results of the study suggested that trust and internet speed in the present context are key determinants of sustainable e-retailing. The study focused on the online retail sector only. Methodological developments in other areas might lead to different results if the chosen criteria were to be repeated there. Both judgmental and statistical procedures need to be used with proper consensus. The practical implications of the study involve five constructs that e-marketers and practitioners could adopt to provide better customer experience resulting in higher customer satisfaction. The authors demonstrated a detailed procedure for scale purification. This procedure will help researchers in this area and in adjacent disciplines build greater consistency regarding applying methodological steps in scale purification. It will also assist reviewers and editors with tools to identify methodological errors while making review decisions. Such a scale will help in bringing standardization of the research carried out in sustainable online retailing.
{"title":"Scale Purification and Validation: A Methodological Approach to Sustainable Online Retailing","authors":"S. Bhat, Ajaz Akbar Mir, Sheikh Basharul Islam","doi":"10.1177/02560909221123632","DOIUrl":"https://doi.org/10.1177/02560909221123632","url":null,"abstract":"Sustainability in the e-commerce business has created an overwhelming interest among practitioners and researchers. The different business models adopted by the e-retailers in India lack sustainable aspects, hindering them from generating sustainable revenues. To accomplish such goals, e-retailers need to focus on sustainable factors such as trust, innovation, timely delivery of goods, usability, internet speed and customer support service. In view of this, the article is aimed to create an instrument that captures sustainable online retailing by developing, measuring and empirically validating a scale. The validity of the scale was established by adopting a proper psychometric scale development procedure. The study found that after applying various judgmental and statistical criteria to the initial scale of 26 items, 17 items were retained with the removal of nine items sequentially at different steps. The dropped items could not meet the set thresholds of different criterion. Results of the study suggested that trust and internet speed in the present context are key determinants of sustainable e-retailing. The study focused on the online retail sector only. Methodological developments in other areas might lead to different results if the chosen criteria were to be repeated there. Both judgmental and statistical procedures need to be used with proper consensus. The practical implications of the study involve five constructs that e-marketers and practitioners could adopt to provide better customer experience resulting in higher customer satisfaction. The authors demonstrated a detailed procedure for scale purification. This procedure will help researchers in this area and in adjacent disciplines build greater consistency regarding applying methodological steps in scale purification. It will also assist reviewers and editors with tools to identify methodological errors while making review decisions. Such a scale will help in bringing standardization of the research carried out in sustainable online retailing.","PeriodicalId":35878,"journal":{"name":"Vikalpa","volume":"85 1","pages":"217 - 234"},"PeriodicalIF":0.0,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79859052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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