Pub Date : 2023-02-05DOI: 10.1080/13527266.2023.2172601
Soyoung Lee, Taemin Kim
{"title":"Brand recovery after crisis: The interplay of relationship norms and types of brand apology in consumer responses to recovery efforts","authors":"Soyoung Lee, Taemin Kim","doi":"10.1080/13527266.2023.2172601","DOIUrl":"https://doi.org/10.1080/13527266.2023.2172601","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41597954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-27DOI: 10.1080/13527266.2022.2155763
Taina Erkkila, Vilma Luoma-aho
ABSTRACT Much organisational development occurs during times of crisis when answers and solutions are urgently needed. The objective of this article is to show examples illustrating that organisational listening on social media may take leaps from immature to mature mainly due to the pressure from stakeholders, not often as a strategic tool of integrated marketing communications (IMC) or public communications. The first example is from the late 2010s, when stakeholders were introduced to a direct route to brands made available through social media. Many unanswered customer questions suddenly became visible and were subsequently addressed. Similarly, the COVID-19 pandemic, as the second example, pressured organisations to respond to citizens’ urgent concerns. These snapshots of development suggest that what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening – even in social media – should become a strategic function of organisations. Building on theories related to organisational listening, social media and IMC, this article argues for incorporating organisational listening as a strategic function into a model of integrated marketing and communications and/or strategic public communication.
{"title":"Maturity in leaps and bounds – organisational listening for customer engagement","authors":"Taina Erkkila, Vilma Luoma-aho","doi":"10.1080/13527266.2022.2155763","DOIUrl":"https://doi.org/10.1080/13527266.2022.2155763","url":null,"abstract":"ABSTRACT Much organisational development occurs during times of crisis when answers and solutions are urgently needed. The objective of this article is to show examples illustrating that organisational listening on social media may take leaps from immature to mature mainly due to the pressure from stakeholders, not often as a strategic tool of integrated marketing communications (IMC) or public communications. The first example is from the late 2010s, when stakeholders were introduced to a direct route to brands made available through social media. Many unanswered customer questions suddenly became visible and were subsequently addressed. Similarly, the COVID-19 pandemic, as the second example, pressured organisations to respond to citizens’ urgent concerns. These snapshots of development suggest that what matters for organisational legitimacy is understanding stakeholders’ changing needs. This paper proposes that organisational listening – even in social media – should become a strategic function of organisations. Building on theories related to organisational listening, social media and IMC, this article argues for incorporating organisational listening as a strategic function into a model of integrated marketing and communications and/or strategic public communication.","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"29 1","pages":"179 - 190"},"PeriodicalIF":0.0,"publicationDate":"2023-01-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41459050","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-25DOI: 10.1080/13527266.2023.2166239
I. Papasolomou, Yioula Melanthiou
The Department of Economic and Social Affairs of the United Nations had correctly stated that ‘Policymakers should seize the COVID-19 crisis as an opportunity to establish tailormade digital government tools, strategies, and collaborations for the future. The crisis has demonstrated that it is impossible for societies to ignore technological advancements as they are continuing to change business models and people’s everyday lives. Governments should embrace these policy and technological developments and harvest the digital opportunities that can support the long-term sustainable development of their countries’ (UN 2022). With policymakers being asked to prepare for an even greater need of digital tools and technological advancements, corporations need to continue to investing in these areas and are hence needing scholars to progress research in the effectiveness of these tools. Following on the 26th Corporate Marketing Communications International Conference (CMC) held in 2022, the guest editors have carefully chosen six papers and collated this current special issue. The conference theme was entitled ‘Digital Technologies in the light of COVID-19: a changing landscape for Corporate and Marketing Communications’ and sought to attract international researchers to present on a multitude of digital technology-related issues that have mainly been called upon to deal with the last two years both during and after the global pandemic. The topic of the CMC2022 invited for insights into how new technologies are challenging companies today, how new technologies have helped businesses to cope with the challenges created by the pandemic, how the pandemic has shaped the marketing and corporate communications fields, and how these new technologies could be used to offer businesses and customers a more direct and interactive way to communicate with audiences, and especially those new generation consumers who are intertwined with digital technologies. With this special issue, the guest editors are hoping to contribute in the field of communications by presenting a selection of research examining online advertising effectiveness, social CRM capability and online marketing communication, attitude formation and strength in the digital domain, perceptions of hybrid forms of content, organisational listening and customer engagement and consumers’ attitudes towards sustainability within the fast-fashion sector. While previous studies on media multitasking compared a single medium versus crossmedia strategies (Dijkstra, Buijtels, and Van Raaij 2005; Voorveld, Neijens, and Smit 2012) or a single medium versus simultaneous media strategies (Kazakova et al. 2016), the study presented in this special issue by Theodorakioglou, Hatzithomas and Boutsouki focused on the comparison between sequential and simultaneous media strategies. It extends prior knowledge in the field by indicating that simultaneous media exposure causes a higher cognitive load as opposed to single media
联合国经济和社会事务部正确地指出:“政策制定者应该抓住2019冠状病毒病危机的机会，为未来建立量身定制的数字政府工具、战略和合作。这场危机表明，社会不可能忽视技术进步，因为它们正在继续改变商业模式和人们的日常生活。各国政府应接受这些政策和技术发展，并抓住数字机遇，支持本国的长期可持续发展(联合国2022年)。随着政策制定者被要求为对数字工具和技术进步的更大需求做好准备，企业需要继续在这些领域投资，因此需要学者对这些工具的有效性进行研究。继2022年第26届企业营销传播国际会议(CMC)之后，特邀编辑精心挑选了六篇论文，整理了本期特刊。会议主题为“2019冠状病毒病背景下的数字技术:企业和营销传播不断变化的格局”，旨在吸引国际研究人员就过去两年在全球大流行期间和之后提出的众多与数字技术相关的问题发表演讲。CMC2022的主题邀请与会者深入了解新技术如何挑战当今的公司，新技术如何帮助企业应对大流行带来的挑战，大流行如何影响营销和企业传播领域，以及如何利用这些新技术为企业和客户提供更直接和互动的方式与受众进行沟通。尤其是那些与数字技术纠缠在一起的新一代消费者。本期特刊的特邀编辑们希望通过对在线广告有效性、社交客户关系管理能力和在线营销传播、数字领域的态度形成和实力、对混合形式内容的看法、组织倾听和客户参与以及消费者对快时尚行业可持续性的态度等方面的研究，为传播领域做出贡献。虽然之前的媒体多任务研究比较了单一媒体与跨媒体策略(Dijkstra, Buijtels, and Van Raaij 2005;Voorveld, Neijens, and Smit 2012)或单一媒体与同步媒体策略(Kazakova et al. 2016)， Theodorakioglou, Hatzithomas和Boutsouki在本期特刊中提出的研究侧重于顺序和同步媒体策略之间的比较。它通过表明与单一媒体(Chang and Thorson 2023)和连续媒体暴露相比，同时媒体暴露会导致更高的认知负荷，扩展了该领域的先验知识。此外，它扩展了Segijn之前进行的研究，营销传播杂志2023年，第29卷，NO. 29。2,97 - 100 https://doi.org/10.1080/13527266.2023.2166239
{"title":"Did we really need a pandemic to fast-track technology?","authors":"I. Papasolomou, Yioula Melanthiou","doi":"10.1080/13527266.2023.2166239","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166239","url":null,"abstract":"The Department of Economic and Social Affairs of the United Nations had correctly stated that ‘Policymakers should seize the COVID-19 crisis as an opportunity to establish tailormade digital government tools, strategies, and collaborations for the future. The crisis has demonstrated that it is impossible for societies to ignore technological advancements as they are continuing to change business models and people’s everyday lives. Governments should embrace these policy and technological developments and harvest the digital opportunities that can support the long-term sustainable development of their countries’ (UN 2022). With policymakers being asked to prepare for an even greater need of digital tools and technological advancements, corporations need to continue to investing in these areas and are hence needing scholars to progress research in the effectiveness of these tools. Following on the 26th Corporate Marketing Communications International Conference (CMC) held in 2022, the guest editors have carefully chosen six papers and collated this current special issue. The conference theme was entitled ‘Digital Technologies in the light of COVID-19: a changing landscape for Corporate and Marketing Communications’ and sought to attract international researchers to present on a multitude of digital technology-related issues that have mainly been called upon to deal with the last two years both during and after the global pandemic. The topic of the CMC2022 invited for insights into how new technologies are challenging companies today, how new technologies have helped businesses to cope with the challenges created by the pandemic, how the pandemic has shaped the marketing and corporate communications fields, and how these new technologies could be used to offer businesses and customers a more direct and interactive way to communicate with audiences, and especially those new generation consumers who are intertwined with digital technologies. With this special issue, the guest editors are hoping to contribute in the field of communications by presenting a selection of research examining online advertising effectiveness, social CRM capability and online marketing communication, attitude formation and strength in the digital domain, perceptions of hybrid forms of content, organisational listening and customer engagement and consumers’ attitudes towards sustainability within the fast-fashion sector. While previous studies on media multitasking compared a single medium versus crossmedia strategies (Dijkstra, Buijtels, and Van Raaij 2005; Voorveld, Neijens, and Smit 2012) or a single medium versus simultaneous media strategies (Kazakova et al. 2016), the study presented in this special issue by Theodorakioglou, Hatzithomas and Boutsouki focused on the comparison between sequential and simultaneous media strategies. It extends prior knowledge in the field by indicating that simultaneous media exposure causes a higher cognitive load as opposed to single media","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"29 1","pages":"97 - 100"},"PeriodicalIF":0.0,"publicationDate":"2023-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48192669","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-23DOI: 10.1080/13527266.2023.2166570
Lu Chen, K. Sokolovskiy, Mengze Zhang, O. Kolosova
{"title":"The impact of e-service quality and e-satisfaction on users’ loyalty to TikTok in Russia and China","authors":"Lu Chen, K. Sokolovskiy, Mengze Zhang, O. Kolosova","doi":"10.1080/13527266.2023.2166570","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166570","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47971282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-23DOI: 10.1080/13527266.2022.2163767
P. Kitchen
{"title":"Handbook of Research in Ethnic and Intracultural Marketing","authors":"P. Kitchen","doi":"10.1080/13527266.2022.2163767","DOIUrl":"https://doi.org/10.1080/13527266.2022.2163767","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48665386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.1080/13527266.2023.2166567
Claudel Mombeuil, H. Diunugala, William Saint Fleur
{"title":"Social movement activism, institutional pressures, corporate social responsibility, and corporate hypocrisy: Mapping the direct and indirect effects","authors":"Claudel Mombeuil, H. Diunugala, William Saint Fleur","doi":"10.1080/13527266.2023.2166567","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166567","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48618723","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-20DOI: 10.1080/13527266.2023.2166569
Antonina Sparacino, V. Merlino, D. Borra, S. Massaglia, Simone Blanc
{"title":"Web content analysis of beekeeping website companies: Communication and marketing strategies in the Italian context","authors":"Antonina Sparacino, V. Merlino, D. Borra, S. Massaglia, Simone Blanc","doi":"10.1080/13527266.2023.2166569","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166569","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41484111","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-19DOI: 10.1080/13527266.2023.2166566
Lauren Machado, Saheli Goswami
This study investigated how brands' sustainability-related marketing messages impact consumers' word of mouth and brand loyalty within the jewelry industry, using a Brazilian context. It also investigated the mediating roles of sustainability awareness of consequences, ascribed responsibility of sustainability, and personal norms, in the relationships using the norm activation model. Implementing an experimental design, data were collected from 300 Brazilian consumers. The results showed that the presence of sustainability information in marketing messages significantly but indirectly impacts consumers' behaviors. Sustainability marketing messages appealed to consumers' underlying sustainability-oriented awareness, responsibility, and obligations to predict their behavioral responses. This study is the first to respond to the scholarly need of jewelry brands effectively market their sustainability initiatives to improve their consumers' reactions. These findings add knowledge to the literature on sustainable luxury marketing and guide jewelry brands’ marketing communications.
{"title":"Marketing sustainability within the jewelry industry","authors":"Lauren Machado, Saheli Goswami","doi":"10.1080/13527266.2023.2166566","DOIUrl":"https://doi.org/10.1080/13527266.2023.2166566","url":null,"abstract":"This study investigated how brands' sustainability-related marketing messages impact consumers' word of mouth and brand loyalty within the jewelry industry, using a Brazilian context. It also investigated the mediating roles of sustainability awareness of consequences, ascribed responsibility of sustainability, and personal norms, in the relationships using the norm activation model. Implementing an experimental design, data were collected from 300 Brazilian consumers. The results showed that the presence of sustainability information in marketing messages significantly but indirectly impacts consumers' behaviors. Sustainability marketing messages appealed to consumers' underlying sustainability-oriented awareness, responsibility, and obligations to predict their behavioral responses. This study is the first to respond to the scholarly need of jewelry brands effectively market their sustainability initiatives to improve their consumers' reactions. These findings add knowledge to the literature on sustainable luxury marketing and guide jewelry brands’ marketing communications.","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42463069","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-10DOI: 10.1080/13527266.2022.2163684
E. Johnson, Heather Shoenberger
{"title":"Elite athletes more authentic?: Diet and exercise effects of athletes v. models in ads","authors":"E. Johnson, Heather Shoenberger","doi":"10.1080/13527266.2022.2163684","DOIUrl":"https://doi.org/10.1080/13527266.2022.2163684","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47468134","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-07DOI: 10.1080/13527266.2022.2164792
Archana Shrivastava
{"title":"Testing indigenous cultural impact on replicability & generalizability of interpersonal listening in personal sales","authors":"Archana Shrivastava","doi":"10.1080/13527266.2022.2164792","DOIUrl":"https://doi.org/10.1080/13527266.2022.2164792","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45566039","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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