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Journal of Marketing Communications最新文献

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The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM) 人越多，不是越快乐吗?电子口碑背景下的信息超载探究
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-05-04 DOI: 10.1080/13527266.2023.2209783
Linde Wang, Burçin Güçlü
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引用次数: 0
The effects of crisis types on corporate warmth and competence perceptions: Interplay with post-crisis promotion types for corporate attitude recovery 危机类型对企业热情和能力感知的影响：与危机后晋升类型的互动促进企业态度恢复
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-05-03 DOI: 10.1080/13527266.2023.2208127
Hyun Ju Jeong
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引用次数: 0
Customer Satisfaction with Telephone-Based Self-Service Technology: Investigating the Role of ‘Gender’ of the Voice Assistant 基于电话的自助服务技术的客户满意度:调查语音助理“性别”的作用
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-04-27 DOI: 10.1080/13527266.2023.2205417
Komal Nagar
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引用次数: 2
Factors influencing electronic word of mouth behavior in higher education institutions 影响高校电子口碑行为的因素
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-04-25 DOI: 10.1080/13527266.2023.2201605
Haneyah Ata Rabah, A. O. Dandis, M. Eid, Len Tiu Wright, Ayman Mansour, I. Mukattash
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引用次数: 2
Influence of online engagement of WeChat functions on tourist participation behaviour and leisure travel in Shanghai b微信功能在线参与对上海游客参与行为和休闲旅游的影响
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-04-12 DOI: 10.1080/13527266.2023.2201591
Ziyi Wu, Yuhui Ge
Due to the COVID-19 pandemic, in 2020, there has been increased participation in online interactivities as offline travels are limited, and tourism recovery has been delayed. This study used a modified non-recursive unidirectional regressive model to understand the influence of marketing communication on behavioural participation influenced by online functions from WeChat (Moment, Subscription, Channel, and Mini-Program) and intention variables (Subjective Norm, Affection, and Perceived Value) for tourist participation. Overall, 173 valid e-questionnaire feedbacks were received, and the data were processed using SPSS.26 to test the empirical hypotheses using manual path analysis for model fitting. The inductive research findings can help interpret general questions for managerial applications as they fulfil the requirements of identifying potential tourists and actively promote the participation behaviours of subsequent leisure travels. The findings of this study can help enhance the causal relationship between WeChat marketing and leisure travelling participation and internalise the influence of online functionality on intention, which is generally considered an intermediary factor. It combines the impacts of psychological variables and consumer behaviour on marketing management. The modified theoretical model represents a change in marketing strategy and simplifies mass marketing for reviving tourism in Shanghai. © 2023 Informa UK Limited, trading as Taylor & Francis Group.
受新冠肺炎疫情影响，2020年，在线下旅游受限的情况下，线上互动参与度有所提高，旅游业复苏有所推迟。本研究采用一种修正的非递归单向回归模型，研究了受微信(时刻、订阅、渠道、小程序)在线功能和游客参与意向变量(主观规范、情感、感知价值)影响的营销传播对行为参与的影响。共收到有效电子问卷反馈173份，采用SPSS.26软件对数据进行处理，采用手工路径分析进行模型拟合，检验实证假设。归纳研究结果可以帮助解释管理应用的一般问题，因为它们满足了识别潜在游客和积极促进后续休闲旅游参与行为的要求。本研究的结果有助于增强微信营销与休闲旅游参与之间的因果关系，并内化在线功能对意向的影响，这通常被认为是一个中介因素。它结合了心理变量和消费者行为对营销管理的影响。修正后的理论模型代表了营销策略的变化，简化了上海旅游业复兴的大众营销。©2023 Informa UK Limited以Taylor & Francis Group的名义进行交易。
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引用次数: 0
This embodied conversational agent looks very human and as old as I feel! The effect of perceived agent anthropomorphism and consumer-agent age difference on brand attitude 这个具体化的对话代理看起来非常人性化，和我感觉的一样老!感知代理人拟人化与消费者代理人年龄差异对品牌态度的影响
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-04-12 DOI: 10.1080/13527266.2023.2199026
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引用次数: 2
Impacts of immersion on loyalty to guesthouse websites: The simultaneous effect of 3d decor and avatars in a hyper-real environment 沉浸感对宾馆网站忠诚度的影响：超现实环境中三维装饰和化身的同时效果
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-03-28 DOI: 10.1080/13527266.2023.2193824
Salma Ayari, Imène Ben Yahia
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引用次数: 0
Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers 利用虚拟品牌社区参与和消费者品牌识别作为品牌恢复战略的反弹：品牌代言人的作用
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-03-27 DOI: 10.1080/13527266.2023.2191630
S. R. Nikhashemi, R. Kennedy, F. Mavondo
{"title":"Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers","authors":"S. R. Nikhashemi, R. Kennedy, F. Mavondo","doi":"10.1080/13527266.2023.2191630","DOIUrl":"https://doi.org/10.1080/13527266.2023.2191630","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43549695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety 社交媒体传播对接种新冠肺炎疫苗意愿的影响：疫苗有效性和安全性认知介导的关系
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-03-27 DOI: 10.1080/13527266.2023.2191618
Dooyeon Park, Bruno Schivinski, Hilary Duns-McKay, Bartholomew Heeren, Elizabeth McLachlan
{"title":"The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety","authors":"Dooyeon Park, Bruno Schivinski, Hilary Duns-McKay, Bartholomew Heeren, Elizabeth McLachlan","doi":"10.1080/13527266.2023.2191618","DOIUrl":"https://doi.org/10.1080/13527266.2023.2191618","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46009710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective 了解数字播客用户保持订阅的意愿:双重识别视角
Q1 Business, Management and Accounting
Journal of Marketing Communications
Pub Date : 2023-03-20 DOI: 10.1080/13527266.2023.2193191
Yu-Hsin Chen, Ching-Jui Keng
{"title":"Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective","authors":"Yu-Hsin Chen, Ching-Jui Keng","doi":"10.1080/13527266.2023.2193191","DOIUrl":"https://doi.org/10.1080/13527266.2023.2193191","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45813957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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