{"title":"Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence","authors":"Nicole O’Donnell, Yanni Ma, Yoon-Joo Lee, Minhee Choi","doi":"10.1080/13527266.2023.2275724","DOIUrl":"https://doi.org/10.1080/13527266.2023.2275724","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"206 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135872031","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-30DOI: 10.1080/13527266.2023.2273537
Jami A. Fullerton, Alice Kendrick, John P. Schoeneman
{"title":"A “COVID bump” in communication course evaluations: Implications for future assessment","authors":"Jami A. Fullerton, Alice Kendrick, John P. Schoeneman","doi":"10.1080/13527266.2023.2273537","DOIUrl":"https://doi.org/10.1080/13527266.2023.2273537","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"12 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136104230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-10-03DOI: 10.1080/13527266.2023.2267303
Philip J. Kitchen
We welcome the six papers in this current issue, one derived from Germany, four from the USA, and one from Palestine. The abstract of this issue and many previous issues reveal the wide diversity and huge expansion in marketing communications topics deemed worthy of research endeavor and investigation. As we proceed further into the 21 century (barring some catastrophe of epic proportions), it seems evident that marketing communications and promotion i.e., the driving force of marketing exchanges will continue to accelerate. Yet, also, there is a sense that we – as marketing and marketing communications academics – may be missing some important issues worthy of investigation. For example: why are we not seeing many more papers tackling the ‘received wisdom’ of current marcoms models and practices? Where are the replication studies -so which seem be so few and far between. If these studies do not take place, the field will continue to atrophy through usage of outworn and outdated past studies and models which may not be suited to modern-day contexts. For example, the elaboration likelihood model comes to mind. Further, the swelling tsunami of mass and micro communications through every media modality has not been well addressed and may even be ignored. Is this something of value to consumers? Or is it seen perhaps as a nuisance, an invasion into media spaces where spam and advertising avoidance filters are not only needed, but vitally necessary? What is the consumer reaction to this burgeoning phenomena? Another example, where there are regrettably so few studies, concern after sales services. Often the focus of attention is focused upon attention, awareness, desire action – the usual trips through hierarchy of effects models . . . i.e., pre-sale, and during sales. What happens afterwards when problems arise remains a black hole at the edge of marketing. Finally the above are by no means a complete list An other inexorable trend in modern marketing is to direct consumer to ubiquitous websites where the answers to all consumer questions will be found (Not!). Are websites and the directive and usually almost useless quasi-AI telephony, more of a firewall to keep customers away from talking to real people in real time about issues that are important to them? This mass avoidance by companies in the private and public sector must be a major source of annoyance and stress to many customers and users of services. `So, on the one hand, it is a pleasure to welcome well-written papers on diverse, current and interesting subjects. But, let’s not forget other elements especially around the need for replication studies, and also the growing concern that issues that are important to consumers and users are not left aside. JOURNAL OF MARKETING COMMUNICATIONS 2023, VOL. 29, NO. 7, 635–636 https://doi.org/10.1080/13527266.2023.2267303
{"title":"Diversity and expansion of marcoms and the missing elements","authors":"Philip J. Kitchen","doi":"10.1080/13527266.2023.2267303","DOIUrl":"https://doi.org/10.1080/13527266.2023.2267303","url":null,"abstract":"We welcome the six papers in this current issue, one derived from Germany, four from the USA, and one from Palestine. The abstract of this issue and many previous issues reveal the wide diversity and huge expansion in marketing communications topics deemed worthy of research endeavor and investigation. As we proceed further into the 21 century (barring some catastrophe of epic proportions), it seems evident that marketing communications and promotion i.e., the driving force of marketing exchanges will continue to accelerate. Yet, also, there is a sense that we – as marketing and marketing communications academics – may be missing some important issues worthy of investigation. For example: why are we not seeing many more papers tackling the ‘received wisdom’ of current marcoms models and practices? Where are the replication studies -so which seem be so few and far between. If these studies do not take place, the field will continue to atrophy through usage of outworn and outdated past studies and models which may not be suited to modern-day contexts. For example, the elaboration likelihood model comes to mind. Further, the swelling tsunami of mass and micro communications through every media modality has not been well addressed and may even be ignored. Is this something of value to consumers? Or is it seen perhaps as a nuisance, an invasion into media spaces where spam and advertising avoidance filters are not only needed, but vitally necessary? What is the consumer reaction to this burgeoning phenomena? Another example, where there are regrettably so few studies, concern after sales services. Often the focus of attention is focused upon attention, awareness, desire action – the usual trips through hierarchy of effects models . . . i.e., pre-sale, and during sales. What happens afterwards when problems arise remains a black hole at the edge of marketing. Finally the above are by no means a complete list An other inexorable trend in modern marketing is to direct consumer to ubiquitous websites where the answers to all consumer questions will be found (Not!). Are websites and the directive and usually almost useless quasi-AI telephony, more of a firewall to keep customers away from talking to real people in real time about issues that are important to them? This mass avoidance by companies in the private and public sector must be a major source of annoyance and stress to many customers and users of services. `So, on the one hand, it is a pleasure to welcome well-written papers on diverse, current and interesting subjects. But, let’s not forget other elements especially around the need for replication studies, and also the growing concern that issues that are important to consumers and users are not left aside. JOURNAL OF MARKETING COMMUNICATIONS 2023, VOL. 29, NO. 7, 635–636 https://doi.org/10.1080/13527266.2023.2267303","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135789274","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-09-25DOI: 10.1080/13527266.2023.2261946
Aaleya Rasool, Jamid Ul Islam, Farooq Ahmad Shah
Considering the strategic significance and contemporary scholarly investigations into the characteristics and dynamics of experiential value and engagement, this study empirically investigates the relational dynamics between experiential value and customer engagement in a service setting. Using structural equation modeling, this study analyzed data collected from 355 customers of selected fine dine up-scale restaurants of North-Indian state of Jammu and Kashmir. The results corroborate multiple dimensions of experiential value such as aesthetics, service excellence, playfulness, and customer return on investment as critical drivers of customer engagement. The results further reveal a strong positive association between customer engagement and customers’ revisit intention and their willingness to pay a premium price. The moderation results reveal that the effects of service excellence and customer return on investment are moderated by gender, whereas the effects of aesthetics and playfulness remain invariant across males and females. The results were further validated by repeating the study on another sample set. This study contributes by suggesting experiential value and customer engagement as sustainable marketing approaches to service marketers interested in designing fine dine restaurants in ways that adequately attract customers, drive their revisit intentions, and encourage them to even pay more money.
{"title":"Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?","authors":"Aaleya Rasool, Jamid Ul Islam, Farooq Ahmad Shah","doi":"10.1080/13527266.2023.2261946","DOIUrl":"https://doi.org/10.1080/13527266.2023.2261946","url":null,"abstract":"Considering the strategic significance and contemporary scholarly investigations into the characteristics and dynamics of experiential value and engagement, this study empirically investigates the relational dynamics between experiential value and customer engagement in a service setting. Using structural equation modeling, this study analyzed data collected from 355 customers of selected fine dine up-scale restaurants of North-Indian state of Jammu and Kashmir. The results corroborate multiple dimensions of experiential value such as aesthetics, service excellence, playfulness, and customer return on investment as critical drivers of customer engagement. The results further reveal a strong positive association between customer engagement and customers’ revisit intention and their willingness to pay a premium price. The moderation results reveal that the effects of service excellence and customer return on investment are moderated by gender, whereas the effects of aesthetics and playfulness remain invariant across males and females. The results were further validated by repeating the study on another sample set. This study contributes by suggesting experiential value and customer engagement as sustainable marketing approaches to service marketers interested in designing fine dine restaurants in ways that adequately attract customers, drive their revisit intentions, and encourage them to even pay more money.","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"23 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135864241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACTFrequency pictograms are one of the most common graphical representations of quantitative information used in communication. The paper shows that individuals react differently to objectively equivalent information when represented in a sorted pictogram versus an unsorted pictogram. We show that individuals form more optimistic judgments when presented with numerical information in a sorted pictogram than in an unsorted pictogram. Using the backdrop of attribute framing across six studies, we demonstrate the aforementioned phenomenon and find evidence of an optimism bias-based underlying mechanism. This paper demonstrates the impact of the perceptual features of pictograms that communicate frequency information in different contexts on consumers’ self-related judgments. Additionally, the paper contributes to the field of attribute framing by demonstrating its effects using a graphical representation of numerical information.KEYWORDS: Pictogramsattribute framingoptimism biasgraphical framinggraphical attribute framing Disclosure statementAll authors certify that they have no affiliations with or involvement in any organization or entity with any financial or non-financial interests in the subject matter or materials discussed in this manuscript.Notes1. We had pre-tested the ‘employment’ scenario where participants were given the employment/unemployment information directly without using the pictograms. Essentially, participants in the positive (negative) frame were told ‘Suppose you are looking for a job in the country of Montenegro. The employment rate (unemployment rate) in Montenegro is 80% (20%).’ The framing effects were significant for this scenario as participants in the positive (80% employment) frame had a significantly higher judgment of the chances of getting a job than the participants in the negative (20% unemployment) frame.2. However, average response does not give the complete picture, as the variance in responses (6.66 in the unsorted condition versus 4.7 in the sorted condition) shows us that the responses by individuals who were shown the sorted pictogram were much closer to the correct answer than those who were shown the unsorted pictogram. The average response being closer to the mean despite the huge variance is a good demonstration of the Galton’s robust mathematical phenomenon of ‘wisdom of the crowd’. (Galton, Citation1907; Surowiecki, Citation2004).Additional informationFundingNo funding was received for preparation of this manuscript.Notes on contributorsGaurav JainGaurav Jain is an Assistant Professor of Marketing at Lally School of Management, Rensselaer Polytechnic Institute (email: gauraj@rpi.edu). His research interests are numerical cognition, judgment and memory. He also uses psycho-physical methods in his research.Sunaina ShrivastavaSunaina Shrivastava is an Assistant Professor of Marketing at O’Malley School of Management, Manhattan College (email: sshrivastava01@manhattan.edu). Shehas previously served
{"title":"How pictogram arrangements impact consumer optimism and judgments","authors":"Gaurav Jain, Sunaina Shrivastava, Zeynep Ece Tolun","doi":"10.1080/13527266.2023.2253820","DOIUrl":"https://doi.org/10.1080/13527266.2023.2253820","url":null,"abstract":"ABSTRACTFrequency pictograms are one of the most common graphical representations of quantitative information used in communication. The paper shows that individuals react differently to objectively equivalent information when represented in a sorted pictogram versus an unsorted pictogram. We show that individuals form more optimistic judgments when presented with numerical information in a sorted pictogram than in an unsorted pictogram. Using the backdrop of attribute framing across six studies, we demonstrate the aforementioned phenomenon and find evidence of an optimism bias-based underlying mechanism. This paper demonstrates the impact of the perceptual features of pictograms that communicate frequency information in different contexts on consumers’ self-related judgments. Additionally, the paper contributes to the field of attribute framing by demonstrating its effects using a graphical representation of numerical information.KEYWORDS: Pictogramsattribute framingoptimism biasgraphical framinggraphical attribute framing Disclosure statementAll authors certify that they have no affiliations with or involvement in any organization or entity with any financial or non-financial interests in the subject matter or materials discussed in this manuscript.Notes1. We had pre-tested the ‘employment’ scenario where participants were given the employment/unemployment information directly without using the pictograms. Essentially, participants in the positive (negative) frame were told ‘Suppose you are looking for a job in the country of Montenegro. The employment rate (unemployment rate) in Montenegro is 80% (20%).’ The framing effects were significant for this scenario as participants in the positive (80% employment) frame had a significantly higher judgment of the chances of getting a job than the participants in the negative (20% unemployment) frame.2. However, average response does not give the complete picture, as the variance in responses (6.66 in the unsorted condition versus 4.7 in the sorted condition) shows us that the responses by individuals who were shown the sorted pictogram were much closer to the correct answer than those who were shown the unsorted pictogram. The average response being closer to the mean despite the huge variance is a good demonstration of the Galton’s robust mathematical phenomenon of ‘wisdom of the crowd’. (Galton, Citation1907; Surowiecki, Citation2004).Additional informationFundingNo funding was received for preparation of this manuscript.Notes on contributorsGaurav JainGaurav Jain is an Assistant Professor of Marketing at Lally School of Management, Rensselaer Polytechnic Institute (email: gauraj@rpi.edu). His research interests are numerical cognition, judgment and memory. He also uses psycho-physical methods in his research.Sunaina ShrivastavaSunaina Shrivastava is an Assistant Professor of Marketing at O’Malley School of Management, Manhattan College (email: sshrivastava01@manhattan.edu). Shehas previously served ","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"144 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135060000","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-29DOI: 10.1080/13527266.2023.2249013
R. Odoom
{"title":"Digital content marketing and consumer brand engagement on social media- do influencers’ brand content moderate the relationship?","authors":"R. Odoom","doi":"10.1080/13527266.2023.2249013","DOIUrl":"https://doi.org/10.1080/13527266.2023.2249013","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48764567","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-29DOI: 10.1080/13527266.2023.2244510
B. Senanu, Prince Yao Amu, Hannah Ampomah Mensah
{"title":"Celebrity political party endorsement and voter behaviour: a post-election empirical evidence","authors":"B. Senanu, Prince Yao Amu, Hannah Ampomah Mensah","doi":"10.1080/13527266.2023.2244510","DOIUrl":"https://doi.org/10.1080/13527266.2023.2244510","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44992465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-24DOI: 10.1080/13527266.2023.2246043
B. Al Kurdi, M. Alshurideh
{"title":"The effect of social media influencer traits on consumer purchasing decisions for keto products: examining the moderating influence of advertising repetition","authors":"B. Al Kurdi, M. Alshurideh","doi":"10.1080/13527266.2023.2246043","DOIUrl":"https://doi.org/10.1080/13527266.2023.2246043","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45973528","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-22DOI: 10.1080/13527266.2023.2248999
Anurag Singh, A. Patel, Satyanarayana Parayitam
{"title":"Purchase intention of luxury fashion brands in post-pandemic era: A double moderation analysis using information acceptance model","authors":"Anurag Singh, A. Patel, Satyanarayana Parayitam","doi":"10.1080/13527266.2023.2248999","DOIUrl":"https://doi.org/10.1080/13527266.2023.2248999","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"59738729","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-20DOI: 10.1080/13527266.2023.2248146
Can Trinh
{"title":"The Role of confidence in the effects of endorsing images","authors":"Can Trinh","doi":"10.1080/13527266.2023.2248146","DOIUrl":"https://doi.org/10.1080/13527266.2023.2248146","url":null,"abstract":"","PeriodicalId":35919,"journal":{"name":"Journal of Marketing Communications","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45368893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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