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Rethinking the Role of Universities in the Development of Clusters 重新思考大学在集群发展中的作用
Q2 Social Sciences Pub Date : 2023-07-21 DOI: 10.26794/2304-022x-2023-13-2-70-80
E.  A. Petrova , Yu.   N. Tomashevskaya 
The purpose of the study is to examine the roles of universities in the development of the regional economy, namely in the formation of clusters, as well as to analyze the changes in these roles depending on various reasons. The authors used the methods of induction, analysis, synthesis, comparison, and document analysis. The study is based on the triple helix model, which assumes the interaction of the university, industry and public authorities. The conceptual framework has been applied to the analysis of the activities of one of the Russian universities. The final section presents factors explaining the transformation of the role played by higher education institutions in regional development. The results of the study show the conditions on which university participation in the development of regional clusters depends and how it can provide a basis for the sustainable functioning of the universities themselves.
本研究的目的是考察大学在区域经济发展,即集群形成中的作用,并分析这些作用在各种原因下的变化。作者采用了归纳、分析、综合、比较、文献分析等方法。该研究基于三螺旋模型,该模型假设了大学、工业和公共当局的相互作用。概念框架已应用于对俄罗斯一所大学的活动的分析。最后,分析了高等教育在区域发展中角色转变的原因。研究结果显示了大学参与区域集群发展所依赖的条件,以及它如何为大学自身的可持续运作提供基础。
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引用次数: 0
Cross-Cultural analysis of Managerial and Cultural Values in Russia and China 俄罗斯和中国管理和文化价值观的跨文化分析
Q2 Social Sciences Pub Date : 2023-07-21 DOI: 10.26794/2304-022x-2023-13-2-96-108
K. Choi , D.   D. Kochetkova 
The subject of the study is the differences in managerial and cultural values that are important for mutual understanding and interaction between Russia and China, countries with significant influence on the world economy and international relations. The study is particularly relevant in the context of business negotiations and management, where respect for values and beliefs inherent in other cultures is critical to successful cooperation. The purpose of this analysis is to examine the methods of G. Hofstede, R. Lewis, P. Ghemawat and others in the field of cultural differences and to compare their findings and conclusions with the results of a survey of Russian managers to verify the cultural characteristics contained in the literature and to prove their viability in practice. The results of the work confirmed the conclusions made by the above-mentioned academicians. The authors of the study defined the Russian culture as multi-active, highlighting the similarities and differences between the cultures of Russia and China. In both countries, the younger generation prioritizes personal career goals and financial success, which significantly changes the work process in terms of shifting values and orientations. The findings could provide valuable information for businesses and policymakers in these countries. The need to identify the cultural characteristics of Chinese managers and to better understand the cultural differences between Russia and China necessitates further research.
这项研究的主题是管理和文化价值观的差异,这对俄罗斯和中国这两个对世界经济和国际关系有重大影响的国家之间的相互理解和互动至关重要。这项研究与商业谈判和管理特别相关,因为尊重其他文化固有的价值观和信仰对成功合作至关重要。本分析的目的是研究G. Hofstede、R. Lewis、P. Ghemawat等人在文化差异领域的方法,并将他们的发现和结论与对俄罗斯管理人员的调查结果进行比较,以验证文献中包含的文化特征,并证明其在实践中的可行性。工作结果证实了上述院士的结论。该研究的作者将俄罗斯文化定义为多活动的,突出了俄罗斯和中国文化之间的异同。在这两个国家,年轻一代优先考虑个人职业目标和经济成功,这在价值观和取向的转变方面显著改变了工作过程。这些发现可以为这些国家的企业和政策制定者提供有价值的信息。为了识别中国管理者的文化特征,更好地理解中俄文化差异,需要进一步的研究。
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引用次数: 0
Digital trends in strategic management and existing it-risks 战略管理中的数字化趋势和现有的it风险
Q2 Social Sciences Pub Date : 2023-07-20 DOI: 10.26794/2304-022x-2023-13-2-6-15
M.  A. Dmitrieva , Yu.  N. Shedko 
The aim of the study is to examine the existing problems of strategic planning and management in the context of digital transformation. The authors reviewed the theoretical and legal foundations of strategic management, described the approach to management based on big data, considered the main digital trends, and justified the need for digital development of public administration. Much attention is paid to the issues of information security, taking into account geopolitical realities and the need to manage IT risks in the context of current changes. The methods of research include the content analysis of regulatory legal acts, comparative analysis and synthesis of the information obtained. The practical significance of the results lies in the theoretical justification of the need for state regulation of strategic development in order to minimize IT risks in the context of digital technological change, as well as the growing influence of digital technology.
本研究的目的是研究数字化转型背景下战略规划和管理存在的问题。回顾了战略管理的理论和法律基础,阐述了基于大数据的管理方法,思考了主要的数字化趋势,论证了公共管理数字化发展的必要性。考虑到地缘政治现实和在当前变化的背景下管理IT风险的需要,信息安全问题得到了很多关注。研究方法包括规制法律行为的内容分析、比较分析和所得信息综合。研究结果的现实意义在于,从理论上证明了在数字技术变革以及数字技术日益增长的影响背景下,需要国家对战略发展进行监管,以最大限度地降低IT风险。
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引用次数: 0
The Impact of Aromas on Consumers' Emotions: Conscious and Unconscious Evaluation 香味对消费者情绪的影响:有意识和无意识的评价
Q2 Social Sciences Pub Date : 2023-07-20 DOI: 10.3311/ppso.19526
Katarína Neomániová, J. Berčík, Patrik Jurčišin
At present, aromas are increasingly used in multisensory in-store communication to create a more enjoyable purchasing environment that can influence consumer emotions, behaviour and decision-making. We often do not realise the power of an aroma's influence on our mood, but its influence at the point of sale makes sense, of course, if it is used correctly. It is possible to monitor the impact of aromas on consumers' emotions in a variety of ways, whether through classical research methods implemented at a conscious level or through more advanced methods. Obtaining more accurate data on consumers' emotions in this way makes it possible to create a purchasing atmosphere that contributes to increased sales and, ultimately, profit. This paper explores the impact of aromas on consumers' emotions by applying different research methodologies, with the place of implementation being the real-world conditions of the selected retail establishment. The evaluation of the data obtained in the aromatisation and non-aromatisation periods confirmed that the importance attributed to aroma marketing in commercial establishments is well founded. At the same time, by comparing the results, we have identified differences in the conscious and unconscious evaluation of the impact of aromas on consumers' emotions, confirming the practical importance of implementing and using various techniques in research.
目前,香气越来越多地被用于多感官的店内沟通,以创造一个更愉快的购买环境,从而影响消费者的情绪、行为和决策。我们通常没有意识到香气对我们情绪的影响,但如果使用得当,它在销售点的影响当然是有道理的。无论是通过在意识层面实施的经典研究方法还是通过更先进的方法,都可以通过各种方式监测香气对消费者情绪的影响。通过这种方式获得更准确的消费者情绪数据,可以创造一种有助于增加销售并最终增加利润的购买氛围。本文通过应用不同的研究方法探讨了香气对消费者情绪的影响,实施地点是所选零售机构的现实世界条件。对芳香化和非芳香化时期获得的数据的评估证实,芳香营销在商业机构中的重要性是有充分根据的。同时,通过比较结果,我们发现了香味对消费者情绪影响的有意识和无意识评估的差异,确认了在研究中实施和使用各种技术的实际重要性。
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引用次数: 0
Retain or Reduce? Delisting Decisions in Relation to Manufacturer-Retailer Relationships in Grocery Store Retailing 保留还是减少?杂货店零售业中与制造商-零售商关系相关的退市决策
Q2 Social Sciences Pub Date : 2023-07-20 DOI: 10.3311/ppso.21528
Anikó Kelemen-Erdős, A. Mitev, Z. Szakály
Retail assortment optimisation plays a significant role in the success and competitive advantage of retailing, contributing to companies' market differentiation, compatibility, and profitability. This study applies transaction cost theory, related opportunism, and bounded reliability as theoretical frameworks. The aim is to analyse assortment optimisation, especially selection-reduction decisions, in relation to the manufacturer-retailer relationship in grocery store retailing. Primary quantitative research in the form of a personal survey method about the delisting decisions of 215 grocery retail executives was implemented and analysed by applying partial least squares variance-based structural equation modelling (PLS-SEM). Results show that the reason for selection reduction is often the bounded reliability of manufacturers, as this may lead to excessively high supplier prices and logistical problems. These factors result in low retail margins, justifying assortment-reduction-related decisions. However, manufacturers believe that a lack of marketing support has no impact on low retail margins and, thus, also on assortment reduction decisions.
零售品类优化对零售业的成功和竞争优势起着重要的作用,有助于企业的市场差异化、兼容性和盈利能力。本研究以交易成本理论、相关机会主义理论、有限可靠性理论为理论框架。目的是分析分类优化,特别是选择减少决策,在食品杂货店零售的制造商-零售商关系。采用基于偏最小二乘方差的结构方程模型(PLS-SEM),对215名食品杂货零售高管的退市决策进行了初步定量研究。结果表明,选择减少的原因往往是制造商的有限可靠性,因为这可能导致过高的供应商价格和物流问题。这些因素导致零售利润率较低,证明了减少分类相关决策的合理性。然而,制造商认为,缺乏营销支持对低零售利润率没有影响,因此,也对减少品种的决策。
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引用次数: 0
Macroeconomic Determinants of Accumulated M&A Transaction Values within the U.S. Market 美国市场内累积并购交易价值的宏观经济决定因素
Q2 Social Sciences Pub Date : 2023-07-20 DOI: 10.26794/2404-022x-2020-13-2-16-25
I.  V. Tregub , A.  F.  Butyrskiy 
The corporate wisdom propounds mergers and acquisitions (M&A) as a notable strategy for extensive (non-organic) growth in the market and, as a result, gaining financial advantage and strategic superiority and ascendancy along the way. Hence, this instrument undeniably occupies the highest ranks of instruments for corporate management. Considering all aforementioned, the work object is to research to which extend the macroeconomic indicators have an effect on the annually aggregated volume of mergers and acquisitions, entered within the United States of America in the historical period of 1985–2021. The subject of the study is defined as U.S. mergers and acquisitions market. By employing the ordinary least square method of a multiple linear regression equation, it was determined that logarithmic GDP growth together with the discount rate had a significant positive effect on the explanation of the dependent variable, while the 10-year US Treasury bond yield had a negative relationship. Further, several statistical tests were conducted to ensure the authenticity of results obtained and potential for utilization of the model for the purpose of estimation forward values. The practical significance of the research is recognized as uncovering econometric model for the purpose of forecasting mergers and acquisitions volumes, resulting in effective corporate management decisions with regard to timing and market sentiment.
企业智慧提出并购是在市场上广泛(非有机)增长的重要战略,从而获得财务优势和战略优势和优势。因此,这一工具无可否认地占据了企业管理工具的最高地位。考虑到上述所有因素,本研究的目标是研究宏观经济指标对1985-2021年美国境内年度并购总量的影响范围。本研究的对象被定义为美国并购市场。采用多元线性回归方程的普通最小二乘法,确定对数GDP增长与贴现率对因变量的解释有显著的正作用,而10年期美国国债收益率对因变量的解释呈负相关。此外,还进行了几项统计检验,以确保所获得结果的真实性和利用该模型估计正向值的潜力。本研究的实际意义在于揭示了用于预测并购规模的计量经济学模型,从而在考虑时机和市场情绪的情况下做出有效的企业管理决策。
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引用次数: 1
Agro-climatic Analysis for Agricultural Adaptation in Hungary 匈牙利农业适应的农业气候分析
Q2 Social Sciences Pub Date : 2023-07-07 DOI: 10.3311/ppso.22482
Kinga Biró, E. Kovács
Both globally and in Hungary, agriculture is one of the industries that is most vulnerable to weather and climate extremes. Intense temperature rises, spatial and temporal variations in precipitation, and significant changes in extreme climatological and weather parameters have contributed to changes in the conditions of cropland, crop losses, and impacts on crop quality in recent years. This paper depicts the transformation of the domestic agricultural sector due to the extreme drought shock of 2022, as well exploring the adaptation strategies applied. The research is based on official agro-climate database and crop data, and the temperature, precipitation, and radiation during the growing season are all examined. The agro-meteorological properties in Hungary had to be investigated for the entire year and all four of its seasons, with indicator analysis projected onto the ever-increasing and dormant seasons. Long-term climate analysis is necessary to understand the historic drought of 2022 and the success of future adaptation and mitigation techniques. The results can help smallholders effectively reduce the adverse impacts of drought conditions, thereby increasing their adaptation to similar shocks.
无论是在全球还是在匈牙利,农业都是最容易受到极端天气和气候影响的行业之一。近年来,强烈的气温上升、降水时空变化以及极端气候和天气参数的显著变化,导致了耕地条件的变化、作物损失和作物品质的影响。本文描述了2022年极端干旱冲击对国内农业部门的影响,并探讨了适用的适应策略。该研究基于官方农业气候数据库和作物数据,并对生长季节的温度、降水和辐射进行了检查。必须对匈牙利全年及其所有四个季节的农业气象特性进行调查,并对不断增加的季节和休眠季节进行指标分析。长期气候分析对于了解2022年的历史性干旱以及未来适应和减缓技术的成功是必要的。研究结果可以帮助小农有效地减少干旱条件的不利影响,从而提高他们对类似冲击的适应能力。
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引用次数: 0
The Relationship Between Assessment Centre Outcomes and Personality Traits 评价中心结果与人格特质的关系
Q2 Social Sciences Pub Date : 2023-06-19 DOI: 10.3311/ppso.17455
Zsolt Péter Szabó, Evelin Simon, Máté Pinczés, Róbert Laczai, Ágota Kun
The present study aimed to assess the nomological validity of the Assessment Centre (AC). More specifically, the authors investigated the relationship between theoretically related personality variables and AC ratings in a personnel selection procedure. Previous studies have reported contradictory findings regarding the nomological validity of the Assessment Centre. We identified shortcomings in the previous studies and demonstrated the nomological validity of the AC in a relatively large sample of line manager candidates (N = 314). Our results are in harmony with trait activation theory, and this confirms the nomological validity of Assessment Centres. The theoretical and practical implications of these findings are discussed.
本研究旨在评估评估中心(AC)的法效度。更具体地说,作者研究了人事选拔过程中理论上相关的人格变量与AC评级之间的关系。以前的研究报告了关于评估中心的法理学有效性的相互矛盾的发现。我们发现了以前研究中的不足,并在相对较大的直线经理候选人样本(N = 314)中证明了AC的法理有效性。我们的结果与特质激活理论相一致,这证实了评估中心的法理学有效性。讨论了这些发现的理论和实践意义。
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引用次数: 0
Motivational Hypnosis as a Tool to Eliminate the Effects of Covid-19 Perception on Employee Motivation 动机催眠作为消除新冠肺炎认知对员工动机影响的工具
Q2 Social Sciences Pub Date : 2023-06-15 DOI: 10.3311/ppso.21782
Ahlem Khéfacha, Beatrix Séllei
Covid-19's emergence has significantly impacted the world, its workplaces and the motivation of employees. This study aims to determine the impact of how Covid-19 is perceived on employees' intrinsic motivation. It also aims to discover whether a motivational hypnosis session may influence the pandemic's effects, given that hypnosis is a well-known mental intervention that has been used for centuries to treat and help people in domains as varied as therapy, sports, education, and more recently, business. A three-step qualitative experimental study took place, involving ten employee volunteers. The first step was a first questionnaire exploring the effect of their perceptions of Covid-19 on their motivation. A motivational hypnosis session (written to increase employees' intrinsic motivation from the emotional intelligence framework) took place afterwards; the last step was a second questionnaire answered by the workers 48 hours after the session. Results showed that Covid-19 had slightly less of a negative effect on managers' motivation, which was 79% compared to non-executive employees' 87%. The motivational hypnosis session helped only two out of the ten employees to reduce the effects of the way they perceived the pandemic. However, it did have positive impact as it increased employees' intrinsic motivation. Future research on using hypnosis for the benefit of employees should therefore be conducted.
新冠肺炎的出现对世界、工作场所和员工的积极性产生了重大影响。本研究旨在确定新冠肺炎对员工内在动机的影响。它还旨在发现动机催眠课程是否会影响疫情的影响,因为催眠是一种众所周知的心理干预措施,几个世纪以来一直被用于治疗和帮助治疗、体育、教育以及最近的商业等领域的人们。进行了一项分三步进行的定性实验研究,涉及十名员工志愿者。第一步是第一份调查问卷,探讨他们对新冠肺炎的看法对动机的影响。之后进行了一次动机催眠会议(旨在从情商框架中增加员工的内在动机);最后一步是在会议48小时后由工作人员回答的第二份问卷。结果显示,新冠肺炎对经理动机的负面影响略小,为79%,而非执行员工为87%。动机催眠课程只帮助十分之二的员工减少了他们对疫情的感知方式的影响。然而,它确实产生了积极的影响,因为它增加了员工的内在动机。因此,未来应该进行关于利用催眠造福员工的研究。
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引用次数: 0
The Relationship between Cultural Intelligence and Cross-cultural Adjustment 文化智力与跨文化调整的关系
Q2 Social Sciences Pub Date : 2023-05-18 DOI: 10.3311/ppso.20871
Miroslav Jurásek, Petr Wawrosz
The paper advances knowledge in the field of international human resource management (HRM) by elaborating on the relationship between cultural intelligence and cross-cultural adjustment, which has important implications for the productivity of an organisation whose employees form multicultural teams or operate in foreign locations and thus its international competitiveness. The basic axis of the relationship is extended into a complex model in which three categories of factors are reflected in parallel: the mental adjustment of the individual (expressed by the variables of life satisfaction and ethnocentrism), the contextual influence of the environment (operationalised as a cultural novelty), and time (in the form of culture shock). The indirect effects of these three mediators and the direct effect of ethnocentrism on these mediators are simultaneously examined. Using the PLS-SEM statistical technique on a sample of 120 foreigners working in the Czech Republic, a robust relationship was confirmed between cultural intelligence and cross-cultural adjustment, best explained by the mediator of life satisfaction. A significant specific indirect effect was also found of the mediator of culture shock on the relationship between cultural intelligence and cross-cultural adjustment. However, our data did not support the variable of cultural novelty as a mediator of the relationship.
本文通过阐述文化智力和跨文化调整之间的关系,提高了国际人力资源管理(HRM)领域的知识,这对一个组织的生产力具有重要意义,该组织的员工形成多元文化团队或在国外运营,因此具有国际竞争力。这种关系的基本轴线被扩展成一个复杂的模型,其中平行反映了三类因素:个人的心理调整(由生活满意度和种族中心主义等变量表示)、环境的背景影响(作为一种文化新颖性进行操作)和时间(以文化冲击的形式)。同时考察了这三种中介的间接影响和种族中心主义对这些中介的直接影响。利用PLS-SEM统计技术对在捷克共和国工作的120名外国人的样本,证实了文化智力和跨文化适应之间的强大关系,最好的解释是生活满意度的中介。文化冲击对文化智力与跨文化适应之间的关系具有显著的间接影响。然而,我们的数据并不支持文化新颖性作为关系的中介变量。
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引用次数: 0
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Periodica Polytechnica, Social and Management Sciences
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